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Seen and noted

Investec: Burning Ambition

 TV   SOUTH AMERICA    June 03, 2016 09:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F82f24_0002.png&width=200This commercial from Y&R South Africa features Olympian swimmer and South African sporting hero, Cameron van der Burgh, impressively swimming through a literal pool of fire. The Invested ambassador's personal story of ambition is told through a narrator that points out his imperfect stroke; the fact that ambition is more vital to his extraordinary achievements than talent in isolation.

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8 times around the globe

 PRINT   SOUTH AMERICA    September 30, 2012 21:43 (Edited: September 30, 2012 11:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47795_beautifully+radiant.jpg&width=200A campaign by Saatchi & Saatchi South Africa for Osram longlife bulbs juxtaposes globes for what human age to communicate that these bulbs last up to 12years

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Click to a positive land

 INTERACTIVE   SOUTH AMERICA    September 11, 2012 15:09 (Edited: September 11, 2012 05:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F241d5_0001.png&width=200Energizer promises to turn virtual positive land into reality in this interactive campaign.

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Fancy a bit of sexual diversity?

 PRINT   SOUTH AMERICA    April 29, 2009 07:29 (Edited: April 28, 2009 21:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21317_01_Western.JPG
The 17th Sexual Diversity Film Festival is being promoted via print ads created by Neogama/BBH, São Paulo.

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ADIDAS - NEW BALL, NEW FANTASIES

 TV   SOUTH AMERICA    March 13, 2008 12:52 (Edited: March 13, 2008 01:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12361_the_ballet.jpg
Six spots from SavaglioTBWA Argentina & Buenos Aries that launches the new Adidas ball - New ball. New fantasies.

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VIEW THE 'HAMMER' SPOT

VIEW THE 'RABONA RELOADED' SPOT

VIEW THE 'TIGHTROPE WALKING' SPOT

VIEW THE 'VIEWPOINT' SPOT

VIEW THE 'VODKA' SPOT

GONDRY SHOOTS FOR NIKE

 TV   SOUTH AMERICA    November 17, 2007 05:05 (Edited: November 16, 2007 18:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9916_Nike_LiveRun.jpg
Wieden+Kennedy Portland got Oliver Gondry to shoot their latest commercial for the South American market.


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-{ no topic }-

 GUEST COMMENTS   SOUTH AMERICA    August 17, 2007 01:44 (Edited: August 21, 2007 09:04)

Guest comments for featured spot

 GUEST COMMENTS   SOUTH AMERICA    July 26, 2007 04:40 (Edited: July 25, 2007 18:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/Robot.jpg



Some background from Flavio Pantigoso, CD, Lowe México:


Papalote Children's Museum at Mexico City is a Museum based on science and technology, primarily.

Yet, it is a place meant not only for children but for the whole family, where parents have great fun bringing their kids.
We thought that an adult robot (a symbol of the Museum’s content), seeking for ‘sharing’ and ending up building his own child, was a stirring idea.

An inanimate being who is unable to reproduce but manages to ‘have’ a family in its own way, in order to enjoy the ideological statement of the Museum.

The style that would make the story believable and touching was given by American director Mac Premo, a stop-motion animation expert represented by Neural Films in Mexico.

He shot the whole film with a Reflex camera, thousands of still pictures. But he didn’t use motionless figures moved slightly frame by frame, but real actors inside robot suits instead. These actors filled the characters with simple human gestures, a feat that traditional animation wouldn’t capture adequately.


Link
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Unusual in anybody's language. From Hungry Man, Rio de Janeiro

 TV   SOUTH AMERICA    July 24, 2007 07:57 (Edited: July 23, 2007 21:57)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/El_Ojo.jpg



Description
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In an homage to Washington Olivetto's 1st Bra commercial from the 80's, Santa Clara agency comes around with this viral to promote the IbegoAmerican market to further understand the new EL OJO Advertising Festival that happens yearly in Buenos Aires in November.




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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    July 23, 2007 05:09 (Edited: July 22, 2007 19:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7753_Gordos-night.jpg



an overweight family inside Fiat Stilo


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Lowe Mexico's new work for MTV's SWITCH global campaign

 TV   SOUTH AMERICA    July 17, 2007 23:26 (Edited: July 17, 2007 13:26)

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    July 03, 2007 08:07 (Edited: July 02, 2007 22:07)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7505_polly-coffe-strong-01.jpg



The campaign shows the silhouette of a mansion in the middle of the night, just one window with the lights on and the signature Premium Strong Coffee



Link
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New MTV Switch spots from Lowe Mexico

 TV   SOUTH AMERICA    June 28, 2007 06:41 (Edited: June 27, 2007 20:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/office.jpg




If Lolo the Donkey can save the planet, why can't you?



We're featuring "Bus" on the best TV page, so here's a couple of others from the campaign:


Click here to view Office




https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/kitchen.jpg


Click here to view Kitchen


From Grupo Gallegos & Landia

 TV   SOUTH AMERICA    June 26, 2007 07:32 (Edited: June 25, 2007 21:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7426_beard.jpg



Description
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An evergrowing beard needs an everlasting battery



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From Vegaolmosponce & Rebolucion

 TV   SOUTH AMERICA    June 06, 2007 06:55 (Edited: June 05, 2007 20:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7109_Axe_Church.jpg




Beware the pink soap.


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    June 05, 2007 21:55 (Edited: June 05, 2007 11:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7105_7081_dom-bosco1_sm.jpg


Description
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Dom Bosco Community Center is a huge Social Project and has been around for 25 years, supporting abandoned poor brazilian kids and giving them some hope. Our idea was to create an appealing and strong visual. Something that would really stand out. Since the strategy was to show how the abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed to be a good way to go.

Creative Commentary
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The style evolved along the way, during the art direction process. The type and crop too. We, all the time, just wanted to make it as strong as possible.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    May 09, 2007 21:46 (Edited: May 09, 2007 11:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6462_Fish Tank forum.jpg


Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming.


Link
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CLARO MOBILE ... coming to the rescue to a nation of Mums.

 TV   SOUTH AMERICA    May 09, 2007 02:58 (Edited: May 08, 2007 16:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6397_ClaroNation.jpg




New work from F/NAZCA SAATCHI & SAATCHI, Brazil & Hungry Man.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    May 05, 2007 08:56 (Edited: May 04, 2007 22:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6356_batteryhigh.jpg





Link
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Guest Comments for the featured work "My left eye".

 GUEST COMMENTS   SOUTH AMERICA    May 03, 2007 21:30 (Edited: May 03, 2007 11:30)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6226_MyLeftEye.jpg



From Santo Creative Director PABLO MINCES:

It was a very interesting project, very different from what we are used to doing.
We usually go to the shoot and are very much on top of the whole production aspect, overlooking the castings, asking for storyboards, art references, wardrobe, the protagonistâs voice, the music: exteremely important!
Well, for this project our agency did none of these things. The idea this time was to let each director voice their own point of view, without our interference. As for the script, we only asked that they be adjusted to the storyâs spirit. For which, when the time came for the directors presentantions, we knew nothing in respect. We were offline spectators without being able to touch anything. Nonetheless, we are very happy with the final outcome. That is despite that deep feelin inside I still want to make some changes in the editing stages.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    May 01, 2007 20:16 (Edited: May 01, 2007 10:16)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6238_PanasonicMother.jpg


Mothers day print work from Costa Rica.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    May 01, 2007 20:13 (Edited: May 01, 2007 10:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6237_Panasonic-DíaNiño(new).jpg



To celebrate the children day in Costa Rica, we recomend our client to publish a good idea in these day.

(Good to see some work from Costa Rica! bestads)



Link
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One Script, 5 directors, 5 very diferent films.

 TV   SOUTH AMERICA    May 01, 2007 06:01 (Edited: April 30, 2007 20:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6226_MyLeftEye.jpg




More great work from Santo Buenos Aires.


"My left eye"

With the arrival of the ninth Independent Film Festival of Buenos Aires, Argentina's leading newspaper Clarin and Santo devised an event within the event, known as 'Project 155'. Being the main sponsor of the Festival, Clarin was searching for a sponsorship TV and cinema spot, and the final outcome proposed by Santo was a cultural piece which the festival authorities deemed worthy of incorporating into the official program because of its artistic value.

Santo wrote a script entitled 'My left eye' which celebrates the unique, independent vision (the heart and soul of independent film) and gave that very same script to five different independent directors. The script was tight enough to provide a framework but allowed for personal vision and interpretation. Length, voiceover and scene criteria were the only restrictions.

The result, five short films with different tones of voice, aesthetics, and characters to tell the exact same story.
The directors involved were argentines Ariel Winograd, Cayetana Vidal, Nicólas Parodi and Plástico and mexican Rodrigo Garcia Saiz, all of whom were chosen because of their varied profiles and backgrounds.
The script was previously published by newspaper Clarin. And the 8 minute-long project was screened to audience acclaim during the festival.
Based on the cultural contribution and positive feedback, Clarin has decided to make this idea an annual classic (each year with a different script and different directors).



Short Film 1
Production Company: Wasabi films
Director: Ariel Winograd
Producer: Fabian Zayat

Short Film 2
Production Company: Bendercine / Central Films
Director: Rodrigo Garcia Saiz
Producer: Jacqueline Ligtensten

Short Film 3
Production Company: Flehner
Director: Plástico
Producer: Gabriel Starna

Short Film 4
Production Company: Furia Films
Director: Cayetana Vidal
Producer: Alejandra Cohen

Short Film 5
Production Company: Blue Films
Director: Nicólas Parodi
Producer: Gonzalo Fontana



Click here to view My Left Eye.


New Nike work from Rebolucion

 TV   SOUTH AMERICA    April 20, 2007 23:43 (Edited: April 20, 2007 13:43)
https://www.bestadsontv.com/news/http://208.109.86.29/files/thumbnails/2007/Apr/6091_Nike_surgery.jpg




Nike ... helping women to avoid plastic surgery (?)




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Guest comments for the featured Discovery Channel spot

 GUEST COMMENTS   SOUTH AMERICA    March 28, 2007 13:32 (Edited: March 28, 2007 03:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5775_discovery.jpg



A few words from 300ml - the directors on the featured Discovery Chanel spot.


We are so proud to have worked with a client in the scope of Discovery Channel WorldWide.
This project from SANTA CLARA Agency in Sao Paulo, we felt that it was very unique right when we got the script.
And that's the kind of work we like to invest. After a few weeks of brainstorming back and forth with agency creatives almost day to day, we presented the elements that are in the spot exactly how you see it here, to the client, and she just loved every single moment and element that was brought to the table.
The best thing even, was, we shot exactly how it was planned, no stress, just what it is.
We felt that this spot could go back to the cable channels roots in a way. That was our goal. And we feel we reached it. We hope everyone enjoys it as much as we did making it.
This special assignment was truly special.
Thanks HUNGRY MAN RIO. Thanks SANTA CLARA - and Thanks Discovery Channel!


Go to the "best TV" page or Click here to view this spot


The others in the Impulse series from Rebolucion

 TV   SOUTH AMERICA    March 28, 2007 08:58 (Edited: March 27, 2007 22:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/Impulse_train.jpg


And the others in the Impulse series from Vegaolmosponce & Rebolucion:


Click here to view this "Train"








https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/Impulse_airplane.jpg




Click here to view "Airplane"










https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/Impulse_ring.jpg




Click here to view "Ring"

Guest comments for featured Impulse spot "Airport".

 GUEST COMMENTS   SOUTH AMERICA    March 28, 2007 08:53 (Edited: March 27, 2007 22:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5805_Impulse_airport.jpg




A few words from the directors, Lemon:

This campaign was the come back of Impulse. We had fun working these ironic spots for VOP. We wanted them to look very cinematographic and romantic to have a stronger twist. We worked a lot with the casting. We wanted new faces and a certain acting tone to achieve this romantic mood. We really loved telling such a story....



Go to the "best TV" page or Click here to view this spot

From SANTA CLARA, Sao Paulo & Hungry Man

 TV   SOUTH AMERICA    March 28, 2007 08:13 (Edited: March 27, 2007 22:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5746_Intelig_Monster.jpg



SANTA CLARA, Sao Paulo & Hungry Man ... showing you how to not get scared.


Description
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Intelig, or 23 as it's known in Brazil, is launching a campaign to promote their newest long distance package plans for 2007. Monster spot is the :60 launch and the lift :30 and another spot called "Lightning" are the :30's.



Click here to view this spot



https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5748_Lightning.jpg
... and here's one of the 30 second films, "Lightning":




Click here to view this spot

Interesting cinema trailer from Savaglio TBWA Buenos Aires

 TV   SOUTH AMERICA    March 28, 2007 08:07 (Edited: March 27, 2007 22:07)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/wrinkles.jpg


The following is an interactive cinema commercial.

There was a noticeable mutter from the grumbling audience when this trailer was screened.



Click here to view this spot


The other Coca-Cola Light work from Santo

 TV   SOUTH AMERICA    February 28, 2007 12:16 (Edited: February 28, 2007 01:16)

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    February 16, 2007 04:41 (Edited: February 15, 2007 17:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4988_soy-bonita ag.jpg

Copy: I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty.
Maam, Intensive Fortifying Cream.


Link
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Click here to view this ad

New from F/NAZCA SAATCHI & SAATCHI, Brazil

 TV   SOUTH AMERICA    February 14, 2007 11:31 (Edited: February 14, 2007 00:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4946_UNIMED_IF YOU DRINK.jpg



New from Hungry Man. If you drink ....




Click here to view this spot

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    February 08, 2007 11:39 (Edited: February 08, 2007 00:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4897_Xplora.jpg


Xplora Magazine, is a mountain magazine, each page contains useful information for climbers and outdoor lovers. The idea use two side by side pages, between them appears a climber trying to climb the ice or the snow (white pages).


Link
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Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    February 06, 2007 06:09 (Edited: February 05, 2007 19:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4615_CRUZ.jpg


Avoid eating chicken on our dairy diet habits.


Link
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Click here to view this ad

More AIDS work. This time from Lowe Mexico.

 TV   SOUTH AMERICA    January 31, 2007 06:35 (Edited: January 30, 2007 19:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4754_MTV_aids.jpg


Lowe Mexico taking a different approach to the AIDS message.

"Aids is turning 25 years old.
But you don't want to talk about Aids.
So let's talk about 25 years of... MTV."


Annual worldwide campaign, for the 25 th year of Aids.

Click here to view this spot

PRINT FEST

 WORTH A LOOK   SOUTH AMERICA    January 29, 2007 13:17 (Edited: January 29, 2007 02:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Nov/BRAVIA-Visual-Effect_tn.jpg


"Visual Effect"

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   SOUTH AMERICA    January 29, 2007 13:12 (Edited: January 29, 2007 02:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3888_Sundown Beach.jpg

The new campaing shows a new Sundwon positioning: have fun under the sun, go to life, enjoy it, but don't forget to use proper protection.

Link
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Click here to view this ad

 WORTH A LOOK   SOUTH AMERICA    January 10, 2007 07:31 (Edited: January 09, 2007 20:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2006/Dec/4500_Brilux_Neck_Frame.jpg




This one's from a few month's back, but it's just turned up here at bestads.



Click here to view this spot

From Almap BBDO & Lux Filmes Brazil

 WORTH A LOOK   SOUTH AMERICA    January 10, 2007 05:41 (Edited: January 09, 2007 18:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2006/Dec/4505_VW Golf_Ahhhhhh_Frame.jpg



Good to see more work coming in from Latin America!




Click here to view this spot

More Nice work from Lowe Mexico

 TV   SOUTH AMERICA    December 19, 2006 06:33 (Edited: December 18, 2006 19:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2006/Dec/4327_mind_reading.jpg




The mind reading machine ....



Click here to view this spot
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