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Seen and noted

Risk: Hitlers Battle Of Germany Speech

 RADIO   ASIA    September 24, 2015 08:00 (Edited: September 24, 2015 18:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200When you play a game of Risk, you have the power to rewrite history. In this campaign, stellar writing and strong performances combine to change the course and sound of history as we know it. Agency: Ogilvy & Mather Asia Pacific.

PLAY THE SPOT

Toyota's Wakudoki: Beach Wakudoki

 TV   ASIA    September 18, 2014 07:51 (Edited: September 17, 2014 21:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66218_0003.png&width=200Riding on the success of Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota's Wakudoki campaign. Running across eight Asia-Pacific markets: India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam, Beach Wakudoki features members of World Order as lifeguards who take the catchy Wakudoki tune and dance moves to the beach. The video, which went live late August, has already been viewed over 600,000 times on YouTube.

VIEW THE SPOT

Guest judge: Marcus Rebeschini, chief creative officer, Y&R Asia

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    March 24, 2010 02:52 (Edited: March 23, 2010 15:52)
https://www.bestadsontv.com/news/upload/marcus-NEW.jpgThis week's guest judge is Marcus Rebeschini, chief creative officer of Y&R Asia. 2008 marked a return to Asia for Marcus, who enjoyed great success during his years at TBWA Singapore. He was part of the team that won the agency various local and regional Agency of the Year citations.
Campaign Brief Asia named him Advertising Person of the Year for consistent creative excellence over a two-year period. He also helped TBWA Singapore win their first ever Gold lions - a feat he later repeated for print while working at TBWA/Chiat/Day New York.

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Guest judge: John Merrifield, TBWA\Asia Pacific

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 27, 2010 08:35 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Filth.jpgThis week's guest reviewer is John Merrifield, Creative at large, TBWA Asia Pacific.
Having failed to enable his surfing to finance an enviable lifestyle, John emerged in Singapore, where an initial foray into adland was highlighted by six years at Batey Ads.
His debut as CD followed, a stint at Saatchi's Jakarta that was aborted prematurely when tanks rumbled past the office. Dave Droga made him ECD of Saatchi's Hong Kong and within two years the office had won their first Kam Fan (Grand Prix).
Persuaded to open a new Saatchi's in Tokyo, he created an environment that was a radical departure for agencies in Japan. Its art gallery established a number of new artists, while the agency itself received the ultimate accolade: it was taken to the public prosecutor's office in July 2002. (It's not often entire shops get arrested.)
John joined TBWA Japan as Chief Creative Officer on April 1, 2003. Within five months, his 'Vertical Football' billboard for adidas had earned worldwide acclaim. A year later, the adidas 'Impossible Sprint' took the spectacle of the Olympic games to death-defying heights in both Hong Kong and Osaka.
He took on his current position as 'Creative at large' of TBWA Asia Pacific in September 2006. His remit includes everything from attracting top talent and spearheading regional and global pitches, to hot-housing with the network's young bloods and inculcating a culture of creative innovation. He continues to work intimately with TBWA's showcase clients, adidas chief among them.
Judges have awarded John multiple gold lions at Cannes, multiple gold pencils at The One Show, the grand clio and multiple golds at the Clios, best of show (twice) plus multiple gold, silver and bronze lotuses at AdFest, multiple gold and silver spikes at the Asian Advertising Awards, multiple pencils including gold at AWARD, the ADC prize (gold) in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book, as well as gold, silver and bronze awards in lesser shows around the world. He was named Asia's Creative of the Year 2004. He topped the Campaign Brief 2004 Creative Rankings in Asia/Pacific. He was named Chairman of the Print, Innovative and Integrated jury for the 2006 Clios. He was a member of the 2007 D&AD jury and has been asked to pass judgment on the work of others in Asia, America and Europe.
He would give it all back for more time in the water.

***

The Rethink Scholarship is a nifty little video promo. I like it. But I'm not sure they bought air time. It feels a little unfair to judge it as a television spot....


BEST TV
I don't buy into the thinking of "the best of a bad lot". Near enough is not enough. It's either distinctive and memorable - a worthy and deserving best - or it's not.
There's no point rewarding effort. We all work hard. And we all know how difficult it is to deliver world class work. I'd rather move on than be coerced into rewarding something that doesn't really deserve it.
None of the television really deserves it.
The Rethink Scholarship is a nifty little video promo. I like it. But I'm not sure they bought air time. It feels a little unfair to judge it as a television spot.
Peugeot is a television spot, it's just not a particularly good one. Their payoff is "motion & emotion". There's plenty of the former, none of the latter.
Wrangler is as self-indulgent as it gets (lighten up garcons, it's a pair of jeans)and it reminds me that I should've been more persuasive in arguing against the same campaign for last year's print Cannes Grand Prix. I wanted the Miller High Life work. I was in a minority of one.
The Star spot is perhaps the 283rd homage to the Nike ad of a decade ago. You know the one. A variety of basketball stars create a percussive soundtrack through syncopated dribbling and squeaky sneakers.
The Sony Vaio spot is the first one I've seen where the end logo starts the film. Turns out to be the wrong end logo.
Finally, you'd think that adidas + Star Wars + Snoop Dogg + Beckham + Daft Punk would equal a pretty amazing effort. You'd be wrong. But the shoes are wicked cool.

BEST PRINT
Again, nothing stood out enough to be considered the best. Most, in fact, had that familiar whiff about them. Designed more for award juries than people who actually buy things.
The Fujipix ad looking for a smile at a funeral (I can imagine many Japanese marketers giving the thumbs up to that one). The don't drink and fly ad for The Pilot Tavern. The salmon in a tin that's actually an oil drum for Skeena Wild. The chemical elements as scrabble pieces for the Environmental Recycling Insititute. The Birthday candles that you don't blow out for Amnesty International.
And what must be the swiftest ad ever to go from helping the world to being judged by it, the tear in the map earthquake work for AMI Haiti. (Frankly this last one is the most insidious as I can't help but think that the desire to aid humanity runs a distant second to the desire to aid award shelves in reception.)
So far, perfect score: two categories, zero bests.

BEST OUTDOOR
Shield Security is a brilliant bit of audience targeting. It's a shame the company's remit is confined to the Netherlands. They need to be recruiting for airports in the States. Every one of them. A very clever piece of work. Full marks.
The Metropolitan Police is a bit of classic outdoor as is Kiwi Shine. The upside-down crosses is this week's best use of tree and I'm sure those who shoot flying foxes in NSW will have fun putting a few holes in the new woodwork.
The World Press Photo work was a nice attempt to bring attention to world press photos, though it took perhaps a few too many steps to connect the dots.
It did generate some nice publicity, though, which is kind of the whole point.
For me, however, the best was the Coca-Cola Happiness Machine. I know it may not have been the first to combine humans and vending machines (think Uniqlo, think Flossie.com) but in this case I don't think it matters. Its potency is established as you watch each customer gather more and more bottles from their original dime. The human stuff later on is a bonus.
And even if it was done just once, in one obscure college campus it's still great. It's joyful. And it delivers the brand promise in an interesting and memorable way.
It's a worthy best.
Shame the same couldn't be said of the other categories.

Guest judge: Ali Shabaz, regional CCO, Grey Group

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 20, 2010 23:04 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Ali%20Shabaz-web.jpgThis week's guest judge is Ali Shabaz, chief creative officer for Grey Group Singapore, Indonesia and Thailand.
Previously from JWT Singapore, Shabaz served as associate creative director in 2005. Within a year, he was promoted to creative director and honoured 'Advertising Professional of the Year' at The Singapore Advertising Hall of Fame Awards. He was ranked the 11th 'Hottest Creative' for two years in Asia and voted one of 'Singapore's Most Influential Creative Directors' by the Institute of Advertising Singapore (IAS) for three consecutive years since its launch. Under his watch, the agency ended 2007 as the best performing JWT office and third most awarded WPP office in the world. In 2008, Shabaz rose to the position of executive creative director, the same year that the office was ranked as the sixth 'Most Creative Agency' in Asia.
Formerly, Shabaz help build BBDO Singapore's creative reputation over his five-year tenure to become the second most creative agency according to Campaign Brief Asia. Under his helm, the agency's print campaign for Pizza Hut was acknowledged as the eighth most awarded print campaign globally in the Gunn Report.
A 17-year advertising veteran, Shabaz has worked in India, the Middle East and Singapore on a diverse range of local and international brands like Visa, KFC, FedEx and ICI Paints which won him a slew of awards at Cannes Lions, D&AD, The One Show, Clio, Effies, AdFest and Spikes Asia.
When he's not occupied with work, he lectures for the IAS, AWARD School and contributes his views on advertising to leading industry publications.

***

I will pick Amnesty as my top pick for consistently producing work that makes us think about the world we live in. This spot is worth a see....


BEST TV
I'm faced with the same dilemma every judge is faced with when looking at a body of creative work - be honest or be kind? I flip a coin. Honesty, wins.
Best TV: Disappointing overall. I will pick Amnesty as my top pick for consistently producing work that makes us think about the world we live in. This spot is worth a see. The Listerine spot comes a close second.

BEST PRINT
Print has nothing new to offer, it seems nothing great. Not even good. Almost. Fortunately, in a sea of mediocrity one stood out by making me smile: 3 Chanchitos Supermarket. It's an old gag but still has steam. I would have made the boy scowl instead. More subtle and powerful. But that's just me.

BEST OUTDOOR
If the whole idea of outdoor is to grab your attention, then the Alfa Romeo work is an eyeball popper. Putting an expensive car in a supermarket trolley to say it's now affordable is amazing. Creative people who moan about doing 'price-off' ads should look and weep. Good as that is, the Metservice billboard walks away with the top prize for showing us what good outdoor can do - lift your spirits as you make your way to another boring day at the office.

Guest judge: Tay Guan Hin, Asia Regional ECD, JWT

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    November 11, 2009 06:29 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/GuanCD2009low.jpgThis week's guest judge is Tay Guan Hin, JWT's Asian regional executive creative director.
His creative flair played a significant part in Saatchi & Saatchi Singapore
being named International Agency of the Year in 1998 by Advertising Age. And his inspiring leadership saw Leo Burnett being ranked by Campaign Brief as 5th hottest agency in the Region in 2004.
Since joining JWT in 2005 as regional executive creative director, Guan Hin has made history by being the first South-East Asian creative to be inducted into the JWT Worldwide Creative Council for his outstanding work.
Not surprisingly, he also steered the agency to Adfest's Network of the Year. Not once, but twice in a row - in 2008 and 2009. Spikes Asia naming JWT as Network of the Year 2009 is yet another testament to Guan Hin's potent leadership.
The awards that line his office shelf include Cannes Gold Lions, One Show Gold Pencils, Clio Gold Statues; as well as numerous awards from D&AD, AdFest, Award and Spikes. His most recent accolade is the New York Festival's Creative Achievement Award which recognizes Guan Hin as one of the most talented and respected creative leaders in Asia who consistently pushes creative standards in the Asia Pacifi industry.
Guan Hin is also the Global ECD of Lux, Unilever - a role where his boundless imagination continues to push boundaries.

***

Favorite: Guinness 'World'.
My God... How did they bring this to life? Besides the stunning cinematography and flawless special effects, I'm amazed that Guinness is able to maintain their level of creativity year after year....

BEST TV
Favorite: Guinness 'World'.
My God... How did they bring this to life? Besides the stunning cinematography and flawless special effects, I'm amazed that Guinness is able to maintain their level of creativity year after year. Even though this is the first time I've seen work from the new tagline: "Bring it to life" they have not lost track of Guinness's epic brand identity during this current economic crisis. They could have easily done a less ambitious spot.
The beauty of this spot doesn't just lie on the epic scale alone but on the small intimate moments that capture the humanity in each sequence. For example the scene of tough guys pulling turf across the barren land is contrasted by a small lone ladybug hanging onto a grass.
Also an absolutely memorable soundtrack that leaves a lingering effect.
God created the world in 7 days. Guinness shows that a group of men can create it in 90 seconds.
Runner up: Subaru 'Crowd Rider'.
Another epic production, but with a lot more charm.
I don't remember a good ad for Subaru before but this one really made me like the brand for the first time. A very simple spot that manages to take you on a journey from the perspective of a driver. The human wave makes for a remarkable metaphor! An entire company committed to ensure that the ride is as personal and smooth as possible.
What I really love are all the small interaction between the Subaru employees and the drivers. There's also a scene where one of them flirts with a woman in a building. All these little touches (pun intended) make this one of my favorite commercials to date.
Music played a huge role in elevating the charm factor.
I just hope that when I visit a Subaru showroom in the future, the salesman doesn't start touching my butt.

BEST PRINT
Favorite: Life Yoga 'Sweat'.
If only sweat could look this beautiful. The trend of putting visuals on a white background seems outdated, but when you have a visual as arresting as this it seems like a reasonable thing to do. The art direction looks pretty straightforward but I'm sure the team must have spent months or years trying out different body sizes and placement within the page. What works well is the balance between the negative and positive space to form the body.
For print to succeed these days, simplicity is key. However, it's always tougher to craft a simple idea. So well done to the team for not overcooking the ad. You kept it fresh and "wet".
Runner up: James Boags Draught 'Swim'.
Talking about being "wet", James Boags Draught came up with a nice, simple yet funny print work called 'Swim'. This is a good follow up from the tvc that launched the same idea that Tasmanian waters improve things. An interesting and brave strategy using better water to sell better beer.
What I understand is that this elderly man, who probably struggling to swim well, can now swim as well as a duck. Or he can swim as long as a duck.
Whatever the takeout the message of making things better comes out clear with certain wit and charm.
I like the entire campaign in this series and see lots of longevity in this direction.

BEST OUTDOOR
Favorite: VicRoads 'CityGT'.
I've seen many attempts to get people to stop talking on their mobiles while they drive but none as effective as this.
A fully 3D racing game called City GT that uses an iphone as a steering wheel, which sets the situation up beautifully before hijacking the game.
So what better way to reach a younger audience than thru a free iphone apps game but with an unexpected twist? I can imagine the shock if I had to pick a call while playing the game to witness my car crashing on a huge interactive screen in Melbourne's Federation Square.
In my opinion, great outdoor is simple, makes perfect use of the environment and creates talk-ability.
This one has all three!
Runner up: IOM 'Supermarket trolley'. Who would not stop to see this outdoor installation? An upside down trolley trapping people is powerful way to showcase human trafficking in the production process of the goods we normally buy. It was so intriguing that I went to the website to find out more. The website was supported with stories and facts which reinforced the concept. There's even a TVC that brought to life the installation piece.
Not exactly sure where this was placed. But if it was in front of a major supermarket in Switzerland it would make a much more potent statement.

Guest judge: Andy Greenaway, ECD Asia Pacific, Saatchi & Saatchi

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    September 02, 2009 06:19 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Andy-greenaway-web.jpgThis week's guest judge is Andy Greenaway, executive creative director Asia Pacific of Saatchi & Saatchi.
Andy has laid asphalt, cleaned hotplates, pulled pints, mown lawns, sold art (his own), modeled on a catwalk (before the beer belly) and has performed extensive fieldwork in elementary nutrition (he lived on baked beans and canned tomatoes for two years while at art college). He eventually stumbled into the direct marketing business at age 19 as a junior art director.
In 1991, he moved to Asia where he has had stints in Singapore, Hong Kong and Thailand. In 1999, he propelled Ogilvy Singapore to the top spot of the Campaign Brief Asia Rankings and helped keep them there for four years.
Andy left Ogilvy in 2004 to start his own mobile content business (which today sells premium content in more than 20 countries around the world). Andy joined Saatchi as Regional Creative Director SE Asia at the end of 2004. He has won metal in every major show including various Golds at Cannes and Clio. He's also won a couple of coveted Silver pencils at D&AD.
He has refused to write the full list awards down for our readers because he is now over 40 and he believes that kind of mental exertion can be dangerous at his age.

First: Starship Foundation. Very emotional with a nice, if not altogether surprising, twist at the end....

BEST TV
First: Starship Foundation. Very emotional with a nice, if not altogether surprising, twist at the end. Seeing the situation through the caring eyes of a child really pulls the heart strings and gives the situation more poignancy. I should imagine donations will come streaming in.
Runner-up: Lambstock. Certainly nostalgic. And very watchable. It did irk me a bit, though. Lambs are usually a sign of peace and gentility and we're eating the poor buggers. But hey, we are talking to meat lovers who are not so sensitive about the more symbolic aspects of lambs.

BEST PRINT
First: Big Game Poker. None of the print particularly takes me. But if I had to choose, the winner would be Big Game Poker. It's an arresting image which demonstrates the idea that underdog (or perhaps underzebra) can turn the tables in this tournament. On the negative side, I find the use of animals a bit punny when used in conjunction with 'Big Game'.
Runner-up: BCCA. I'm not smitten with this ad, but at least it's got a bit of humour in a category that's usually as dry as beef jerky. On the downside, I think it's an idea that's been done before in this category and others. So not original enough for me.

BEST OUTDOOR
First: Israel Cancer Association. An abruptive way to get across the skin cancer message. I feel the device is not original, though. We've seen it used by the Tate Gallery and many other brands over the years.
Runner-up: Faber Castell. I thought putting a poster of crayons next to graffiti art was quite neat. The only rub, I feel, is that graffiti is done by toxic spray cans, not gentle pastels.

Guest judge: Joel Clement, deputy ECD, Saatchi & Saatchi Asia

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    April 22, 2009 00:46 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Joel_Clement-office.jpgThis week's guest judge is Joel Clement, regional head of art and deputy regional ECD of Saatchi & Saatchi Asia.
From the rural mountains of New Hampshire, to art school in NYC, to Carmichael Lynch in Minneapolis, to Goodby Silverstein in San Francisco, Joel Clement just kept heading west.
Standing at the edge of the Pacific Ocean, Joel realized he'd have to board a plane to continue this journey and so he bought a one-way ticket to Singapore, ironically ending up in the 'East'.
After several enlightening gigs throughout Asia, he settled into a very rewarding role as Saatchi's regional head of art, working closely with Andy Greenaway to raise the creative standard across their offices.
In his spare time, which there isn't much of really, he and his wife can be found in the rural mountains of north Thailand where they are designing and building their dream house.
Roots at last.
You can see what else Joel has been up to by visiting http://joelclement.blogspot.com/

In the TV, there were two that called out to me.
BEST: One is for an Anti-Human Trafficking effort. A decent strategy here led to a story whose ending I didn't see coming....


BEST TV
This morning a rooster on my balcony woke me up. Not that a rooster yelling at 6 a.m. is so strange, but the fact that I live in the central business district of Bangkok- an overwhelmingly concrete city of 10 million people- makes it strange. Not to mention, my condo is on the 8th floor. I've stopped trying to figure it out. Anyway, what I am getting at is: today I am of the mind to be wowed.
A lot of work went into the pieces here this week, and I apologize if I fail to mention your efforts. The stronger work was in the TV arena and the INTERACTIVE space, with PRINT and OUTDOOR lacking any urban roosters.
In the TV, there were two that called out to me.
BEST: One is for an Anti-Human Trafficking effort. A decent strategy here led to a story whose ending I didn't see coming. I believe this spot will be effective in forcing people in more developed nations than my own to realize that the problem is in their backyard as well, and desperately needs dealing with. Well-shot and well-paced film.
VERY HONORABLE MENTION: The spot for VB 'Raise A Glass' may or may not win awards - but that is its beauty. I believe this spot wasn't written with shiny metal as the goal. It is a real tribute to real people. Its strength lies in how real it is. It's probably the most real thing I've ever seen in a piece of advertising, and I salute the creatives and the client for that. You can't help but connect with these people. Very well directed and very well edited. The website it leads to is also a nicely done touch point that rounds out the effort.

BEST PRINT
In PRINT, it was tough. If you've judged a few award shows, you will have a tangible sense of how stiff the competition really is. Not blown away here is what I'm saying, but it is BEST ADS, so, with regards to relativity, I need to pick the best of the lot then.
BEST: Thousands of ads have been done for quit smoking campaigns, and I hope there are a million more. The competition is tough with this subject, so a lot of the work will fall into the average category. But I'll give the best of this week's print to the Smoking Lungs ad for its arresting imagery and in the hopes that one of my co-workers who smokes outside my office window is convinced to stop.
RUNNER UP: Not a big winner in my opinion, but the Kit-Kat Rubik's cube has elements of a decent ad: simplicity, a fairly arresting visual, and a nod to the brand's long time equity, so it surpasses the rest of the print ads of this week.

BEST OUTDOOR
In OUTDOOR, of the six on the table, no metal unfortunately. But there were two worth mentioning. A bit of a toss up, but the best will go to the one that seemed more painstaking to produce.
BEST: The Body-O-Matic (I think they really have these in Japan) does have some 'eye-catchy' merit, which one would hope works on the intended target of laborers in need of a safety reminder, but it may not go far enough for the other target, award show judges who have had the pleasure of a few great vending machine renditions through the past years. But alas it is a decent attempt at irreverence for what could be a boring subject.
RUNNER UP: Citi Towing. Not a bad stunt. Not genius either, but not bad. It could have been pushed, especially the art direction.

BEST INTERACTIVE
Not normally commented on here, but I've lobbied Michael and Kim to allow me to mention a few in the INTERACTIVE category as I feel this is ever growing in importance. Most of us don't want to be a Printosaurus clinging to two-dimensional thoughts when there is a whole undefined world of persuasion out there evolving.
BEST: And I think this one really deserves the 'best' title: The Sound Advice Project. It literally makes sure your words about drugs stay with your kids. It works like this: Parent talks to kid about the dangers of drugs. Parent records the message online (preferably along with child). The sound waves are molded into a bracelet and mailed out. Child wears it everywhere as a reminder. What works beyond the participatory aspect and opportunity to talk is that the bracelet is something cool that a kid would actually wear, as opposed to a (ahem) dopey t-shirt that reads 'just say no'.
RUNNER UP: Another one that truly earns its place here is the Paper Cut Chainsaw. Yes it's just a simple little thing, but once downloaded it's a message that you'll be forced to consider every day.

Guest judge: Rowan Chanen, creative consultant, Asia

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 14, 2009 00:56 (Edited: April 12, 2011 08:28)
https://www.bestadsontv.com/news/upload/rowanchanen.jpgRowan began his career at DDB in Australia where his very first attempt at a creative assignment won 'Radio Campaign of the Year'. After working on everything from airlines and banks to network television and toys, he sought something different and moved to Bates Hong Kong, where he found himself working on more airlines, banks, television and toys. During his time there, the agency was named 'Asian Agency of the Year'.
Rowan then moved to McCann-Erickson in Hong Kong as Deputy Creative Director before joining Saatchi & Saatchi Singapore where he was ranked one of Asia's top ten creatives by Campaign Brief Asia. He was also part of the team that made the agency Advertising Age's International Agency of the Year.
In 2000, Rowan moved to Berlin Cameron in New York City, working on a host of major iconic brands such as Coca-Cola, Reebok and General Motors. After three years, he returned to Asia as Executive Creative Director at DDB Japan. Most recently, Rowan served as Y&R's Chief
Creative Officer in Asia where he reestablished the network's creative
profile and oversaw a tenfold increase in creative awards.
Rowan has served on award juries around the world and has won recognition for his work at every major advertising festival including Cannes Lions, D&AD, The One Show, Clio Awards, New York Festivals, Communication Arts, World Press Awards, London International Advertising Festival, Australian AWARD, Adfest and the Asian Advertising Awards.

The year is only two weeks old, but I'm not entirely sure that all the ideas up for review are as fresh and new. However some of the TV looks good and that's half the battle....

BEST TV
Washing machines and cars are notoriously tough categories, so as there has to be a best of the week and a runner-up, perhaps the LG Steam Cloud stands out from most washer spots we've all been subjected to lately and the Audi Box has a good dose of technical charm.

BEST PRINT
Can't say I really fancy much of the print this week. At the very least the Motorola GPS does touch on an altogether familiar problem, albeit in an altogether familiar way. And the ALS Association Shoelaces has a stab at using the medium.

BEST OUTDOOR
As for the outdoor, I have no idea who organizational expert Peter Walsh is (obviously I am one of the sadly disorganized) but the Office Max Billboard is a solid example of old-school outdoor. For attempting something a little different, the Ant Rid 'live demo' deserves a mention. Though, dare I say, I'd be a little antsy about how the punters may feel upon discovering a sticker slapped on their rear. Mind you, we could all probably do with a good slap on the rear...

Guest judge: Marcus Rebeschini, chief creative officer, Y&R Asia

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    August 13, 2008 17:07 (Edited: April 12, 2011 08:27)
https://www.bestadsontv.com/news/upload/MARCUS%20REBESCHINI.jpgThis week's guest judge is Marcus Rebeschini, the newly appointed chief creative officer of Y&R Asia. Before he takes up his new position, Bestads decided to grab him before he finishes off his last days at TBWA Chiat Day New York where he has worked on global and regional briefs for the past three years. Before that, he was at their TBWA Singapore, where he was part of the team that made the agency the #1 creative shop in that market, as well as earning numerous Agency of the Year citations. His recent work in New York added to his Gold Lion tally. Rebeschini was ranked #1 in the 2006 Campaign Brief Asia Creative Rankings, and he has won hundreds of global and regional awards throughout his career.

So as I peer at my monitor to judge the ads, I am starting to feel like I am
one of those arrogant assholes who wolf whistle at Cannes during the screenings and brush off half the ads that people spent days or weeks for that matter producing. So in saying that, I have to apologize upfront to those whose work I didn’t give merit to in my review, as there were some nice thoughts amongst the group of ads. But as the site name suggests I have to talk about the bestadsonTV... and print... and outdoor... you get the picture.

BEST TV
For me it's got to be Levi's: Secret Lies. I love the way it's just so simple and for some strange reason, just for that moment it made me feel like Levi's is a cool brand and actually has some form of street cred. But what I love about it the most is that it's so simple that it could have been produced on a next to nothing budget. Also I must add, If you got your name slashed in the credits due to suggesting the family portrait on the wall, then well deserved, nice touch it made for a great ending.

BEST PRINT
Ok onto print. This one was a hard one to pick. Nothing blows me away to be honest. I think visually the ESPN: Car is eye catching, but it doesn't really leave me with much of a thought. In saying that the Sony Walkman idea, although it draws on an existing visual reference, would have to be my choice for best print. I think this campaign will probably generate a lot of sales with its relevance to subway commuters. Love the overall execution. Simple & clean. Enough said.

BEST OUTDOOR
I guess I felt outdoor was the same as print. If I had to pick one, then I would have to go with Wonderbra. The thought is nothing fresh or mind-blowingly new, as we all know. Yet I think it's cool that they did something that seems so damn obvious. Hopefully I am not wrong in thinking it hasn't been done before?

GUEST JUDGE: THAM KHAI MENG, REGIONAL ECD ASIA, OGILVY & MATHER

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    May 14, 2008 07:37 (Edited: May 13, 2008 21:37)
https://www.bestadsontv.com/news/upload/tham_khai%20meng.jpgThis week's guest judge is Tham Khai Meng, co-chairman, Asia Pacific, executive regional creative director, Ogilvy & Mather Asia Pacific, one of the world's most awarded creative directors with more than 20 years experience in advertising working in London, New York and across Asia.
Under his leadership the network has risen through the regional and global creative rankings to be crowned 'Creative Network of the Year' by Campaign Brief Asia for seven consecutive years. Khai has been named the 'Number One Creative Director' for the same period.
According to The Gunn Report, Ogilvy's massive strength lies in Asia, where the network contributes more than 40 per cent to Ogilvy Worldwide's award tally. The Asian network continues to prove its creative depth by having seven offices featured in the report's 'Most Awarded Agencies in the World' line up.
In 2005, in recognition of Khai's creative innovation to drive the Ogilvy Asia Pacific network to its present leadership position, Khai was awarded Media magazine's 'Regional Head of the Year' accolade: a first for a creative.
In the same year, Khai became the first Asian to chair the Clio Jury; he also served as the keynote speaker at the Clio Festival, Miami. New York based Advertising Age, a leading global industry commentator, named Khai 'One of the world's most influential people in the communications business'. He sits on the Board of three Temasek Holdings Companies, two Singapore Ministry Boards and the Executive MBA teaching faculty at Berlin University. Joining Ogilvy & Mather in 2000, Khai was elected to the Ogilvy & Mather Worldwide Board in 2005.

BEST TV
Funny lyrics, great music, brilliant talent, authentically shot. What.
There's even a storyline! For a caffeine product, it's brave and it breaks the mould. It appeals to a younger drinker like me. The Walk of No Shame TV spot stood heads and shoulders above the rest. Clear the shelves!

BEST PRINT
I wish I liked Kit Kat Take a break more. It has a fresh idea but it falls flat on its face, executionally. The photography is uninspiring, the art direction pedestrain and the layout, formulaic. The creatives failed to go beyond 'Here's the joke, here's the logo'. A crying shame. This brings me to my favourite ad, X-Rayfor Road Safety Seatbelts. I've not seen an X-ray of a skeleton done like this before, so this gets my vote. Above all, it has an idea, it's well crafted and it looks dangerous. I got the message. Job done.

BEST OUTDOOR
There are two contenders for the Silver. On balance, Hubba Bubba wins. Six feet of gum is helluva gum to write home to Mom about. Holding up a purple poster with yucky bright pink bubble gum is not something you see everyday on your way to work. This poster gets my attention, which is the first job of any outdoor. It's a bubble gum ad for Pete's sake, so let's have some fun with it. Mind, the Toyota Priusad got my full attention too. But it was let down by a poor headline, 'Respect the environment'. An alternative headline that sums up the story of how Toyota Prius can reduce carbon footprints would have saved the day (and the planet).

GUEST JUDGE: JOHN MERRIFIELD, CREATIVE AT LARGE, TBWA\ASIA PACIF

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    May 08, 2008 02:34 (Edited: May 07, 2008 16:34)
https://www.bestadsontv.com/news/upload/Filth.jpgThis week's guest judge is John Merrifield, Creative at Large, TBWAAsia Pacific.
Having failed to enable his surfing to finance an enviable lifestyle, John emerged in Singapore, where an initial foray into adland was highlighted by six years at Batey Ads.
His debut as CD followed, a stint at Saatchi's Jakarta that was aborted prematurely when tanks rumbled past the office. Dave Droga made him ECD of Saatchi's Hong Kong and within two years the office had won their first Kam Fan (Grand Prix).
Persuaded to open a new Saatchi's in Tokyo, he created an environment that was a radical departure for agencies in Japan. Its art gallery established a number of new artists, while the agency itself received the ultimate accolade: it was taken to the public prosecutor's office in July 2002. (Its not often entire shops get arrested.)
John joined TBWAJapan as Chief Creative Officer on April 1, 2003. Within five months, his 'Vertical Football' billboard for adidas had earned worldwide acclaim. A year later, the adidas 'Impossible Sprint' took the spectacle of the Olympic games to death-defying heights in both Hong Kong and Osaka.
He took on his current position as 'Creative at large' of TBWAAsia Pacific in September 2006. His remit includes everything from attracting top talent and spearheading regional and global pitches, to hot-housing with the network's young bloods and inculcating a culture of creative innovation. He continues to work intimately with TBWA's showcase clients, adidas chief among them.
Judges have awarded John multiple gold lions at Cannes, multiple gold pencils at the One Show, the grand clio and multiple golds at the Clios, best of show (twice) plus multiple gold, silver and bronze lotuses at AdFest, multiple gold and silver spikes at the Asian Advertising Awards, multiple pencils including gold at AWARD, the ADC prize (gold) in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book, as well as gold, silver and bronze awards in lesser shows around the world. He was named Asia's Creative of the Year 2004. He topped the Creative Rankings in Asia/Pacific in 2004. He was named Chairman of the Print, Innovative and Integrated jury for the 2006 Clios. He was a member of the 2007 D&AD jury and has been asked to pass judgment on the work of others in Asia, America and Europe.
He would give it all back for more time in the water.

BEST TV
Pretty much all the work this week is good. Really good. And that's the problem. Really good just isn't cutting it any more. There's so much of it out there. Of course, I'm speaking strictly in terms of awards shows. In the real world, each one of these films would have no shortage of admirers. If you happened to see all six in one commercial break, it would be a helluva break. The problem (such as it is) with nearly all of these films is that they are linked to campaigns where the work that has come before them is that crucial bit better. Petronas Race is quite charming, for example, but lacks the magic of 'Tan Hong Ming'. Nike's The Next Level is hugely engaging but doesn't have the power of 'Good vs. Evil'. The one that wins for me is the Bon Jovispot for the Buenos Aires Independent Film Festival. It's smart. It's witty. It's the one I found myself watching a number of times involuntarily. If only I found it as entertaining as the Short Film Festival campaign from Canada several years ago.

BEST PRINT
I had the misfortune (for these six print ads) to see the latest work from Erik Vervroegan and his gang from Paris recently. Fuck me. Talk about making you feel inadequate. Unfortunately, none of these executions had the same effect. For me the most interesting bit was some of the products on offer: is there really a light bulb that repels insects? If I had to pick one, I'd pick the Seafood ad for the Surfrider Foundation. I would though, wouldn't I.

BEST OUTDOOR
This is more like it. A number of these executions definitely have the power to make the punter stop and think. Cardboard Cityand Dream Bubblesare two interesting solutions for the same urban problem: the plight of the homeless. I imagine both would have been effective in drawing attention to the issue. For sheer cheekiness (and check that out TWO puns where even one would be too much) the Skirtexecution for the Secret Diary of a Call Girl wins for me. I imagine a few of these in Wellington would have local tongues wagging. Like all good advertising folk, who couldn't benefit from a bit of wind up their skirt every now and then?

FARE EVASION KARMA

 INTERACTIVE   ASIA    March 07, 2008 04:28 (Edited: March 06, 2008 17:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Feb/tn_12119_karma_Central_1.jpg
Fare evasion results in the loss of millions of dollars for our public transport operators. Everyone knows it's the wrong thing to do, they just need to be reminded.


VIEW THE SITE

WHAT IS UGLY AND WHAT IS BEAUTIFUL?

 TV   ASIA    February 17, 2008 22:02 (Edited: February 17, 2008 11:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Feb/11844_hdbeauty_2.jpg

Shot by Samuel Christopher of Hungry Man in London for Y&R Asia, this new spot for Sony Full 1080 High Definition examines the question: "What is ugly and what is beautiful?"


VIEW THE SPOT

GUEST JUDGE: ANDY GREENAWAY, REGIONAL ECD ASIA SAATCHI & SAATCHI

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 30, 2008 23:40 (Edited: January 30, 2008 12:40)
https://www.bestadsontv.com/news/upload/Andy-GREENAWAY-SMALL.jpgAndy Greenaway is Saatchi & Saatchi's regional creative director SE Asia. In 1999, he propelled Ogilvy Singapore to the top spot of the Campaign Brief Asia Rankings and helped keep them there for four years. Andy left Ogilvy in 2004 to start his own mobile content business (which today sells premium content in more than 20 countries around the world), but missed advertising, joining Saatchi at the end of that year. He has won metal in every major show including various Golds at Cannes and Clio. He's also won a couple of coveted Yellow pencils at D&AD. He has refused to write the full list awards down because he is now over 40 and he believes that kind of mental exertion can be dangerous at his age.

BEST TV
The Axespot is different, irreverent, funny, charming, watchable, memorable. It has taken 'attraction' in a different direction. The agency could easily have been persuaded to cast a tall, dark muscle-bound gentleman with rippling abs. I personally prefer the chocolate man with melting limbs (although to be fair, I am a man and perhaps the ladies would be more inclined to the aforementioned). The Puma ad is the best of the rest. That said, it's not a Cannes winner in my mind. The idea feels a bit done and the execution is too long.

BEST PRINT
The Levi'scampaign is elegant and beautifully shot and taps into the street culture that is so part of the Levis brand. I almost wish it was a bit grungier though. I suppose there's only so far the Levi's client will go. The Tesco campaign is a good continuation of the theme they started a couple of years back.

BEST OUTDOOR
Nothing really stands out for me in this category. The Haviaianas flower bed is sweet and is true to the brand. It would certainly stand out in a mall (and the dogs would have a field day with it). The Welcome Mat is also interesting. And weird. And strange. Not a Cannes winner, but makes you think about your feet.

GUEST JUDGE: TAY GUAN HIN, REGIONAL ECD SOUTH-EAST ASIA, JWT

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 16, 2008 20:24 (Edited: January 16, 2008 09:24)
https://www.bestadsontv.com/news/upload/Tay%20Guan%20Hin.jpgThis week's guest judge is Tay Guan Hin, JWT regional executive creative director, south-east Asia. Guan joined JWT in 2005 and was elected to the Worldwide Creative Council and recently made global creative director for Lux. His awards include Gold at Cannes, D&AD, The One Show, Clio, AdFest, AWARD and Spikes. Three of his campaigns have been included in The Gunn Report's Top 10. He is only the second Asian to chair the Clio Awards for print, poster, innovative media and integrated campaigns. JWT in South East Asia, under Guan's leadership, brought home the Philippines first Gold Cannes Lion and Indonesia's first Cannes Lion last year.

BEST TV
Golf Auditions. When you don’t stay sharp at 3pm you’ll have no energy and will become one of the girls from ‘Addicted to Love’ video by Robert Palmer. A pretty absurd premise but it got me to check out the Emerald Nuts website which revealed a series of other funny TV spots which are equally wacky but brilliant. It’s unlike anything I’ve ever seen in the snacks category! Runner-up Vodafoneis one of the most stunning piece of film I’ve seen for a long time. Accompanied by an equally outstanding piano soundtrack to demonstrate the mobility of Internet on your hand-phone. If I had this brief I would never have thought about it this way. Each scene is seamless interwoven to slowly reveal a cityscape made of mobile screens. I’m not too crazy with the fireworks finale but the journey throughout was great.

BEST PRINT
Fab from Leo Burnett Singapore is one of the few demonstration ads that make the point clearly but cleverly. Although it’s not a new strategy in the product category, it’s brought to life by fresh yet simple art direction. I particularly like the photographic style, which had a hint of fashion. The whole campaign feels very consistent and I’m sure it will do well in future award shows. Runner-up is Energizer. Scary things that happen in the dark for Energizer from DDB South Africa is an extremely campaignable idea that I can see going forever. At first, it looked like a camera ad selling it’s night shot benefit until you get to the logo. Drinking from the cup where your grandpa put his false teeth is pretty funny. It really depends on how ‘dark’ you want the humor to be. (Forgive the pun).

BEST OUTDOOR
Trying to explain the fact of science in an interesting way is never easy. That’s why I really like the Sneezing Transit Shelter from Rethink Vancouver. I can imagine the shock when my face is sprinkled with the ‘sneeze’ after pressing the button. Once it’s got my attention, the down to earth personality of the voice-over makes the fact much easier for me to sink in. I simply love the interactive nature of this bus shelter. Hope to see a series of these in the future. Runner-up:BBC Missing countries maps is a great way for New Yorkers to be get interested in places that they might not be interested in. In some ways, the world is like a big jigsaw puzzle and some of the pieces are missing. It’s a great way to spread the news about BBC news through the use of ambient. Country maps placed randomly all over town will make a nice art installation piece that might find a place in someone’s home.

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    June 18, 2007 21:57 (Edited: June 18, 2007 11:57)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7253_mousetrap.jpg



To discourage the public from selling their votes at the 2007 senatorial polls in accordance to the Commission on Elections’ intergrity campaign.

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Ears v Eyes - The Sony Video Walkman - from Y&R ASIA

 TV   ASIA    June 06, 2007 04:04 (Edited: June 05, 2007 18:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6984_eyes_ears.jpg

Description
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In the age old battle between sight and sound, can there ever be a victor? Perhaps Sony has the perfect answer - the new Sony Walkman with Video.

Creative Commentary
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Directed by Richard Gibson of Luscious International in Sydney, the spot was shot in Colombia which gave the commercial it's gritty and neo-classical look.


Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 30, 2007 04:16 (Edited: May 29, 2007 18:16)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6954_ming-1.jpg



For allergic congestion.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 23, 2007 06:14 (Edited: May 22, 2007 20:14)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6828_79290.jpg


From Batey Bangkok:


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One of a series of Cathay Pacific spots - McCann Erickson HK

 TV   ASIA    May 23, 2007 04:59 (Edited: May 22, 2007 18:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6758_Picture 1.jpg


Description
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To promote Cathay Pacific’s service excellence, by showcasing how the airline’s little attentive services make a big difference to passengers’ journey.


Click here to view this spot



Kung Fu Rugby from McCann Erickson Hong Kong

 TV   ASIA    May 23, 2007 04:56 (Edited: May 22, 2007 18:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6756_1.jpg



Description
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Rugby Sevens may be played in other parts of the world, but when it arrives in Hong Kong it takes on the flavour and culture of our city. And what could be more iconic than Kung Fu Rugby?

Our television commercials feature seven martial artists who use their skills to perform rugby moves you’ve never seen before. Watch what we mean.


Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 21, 2007 22:51 (Edited: May 21, 2007 12:51)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6784_REJECTION.jpg



FUJI XEROX can make any document look good.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 21, 2007 22:36 (Edited: May 21, 2007 12:36)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6721_post its b.jpg



Why internship at McCann Worldgroup is more valuable experience.



Link
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Click here to view this ad


From DM9JaymeSyfu - Philippines

 TV   ASIA    May 15, 2007 08:26 (Edited: May 14, 2007 22:26)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6493_Picture 1.jpg



Description
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Make people realize that ADB not only helps fight poverty in asia pacific but helps in its environmental problem too.



Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 14, 2007 20:34 (Edited: May 14, 2007 10:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6586_ICI_Statue_sm.jpg


These In-Store Posters with Die-Cut stickers dramatized ICI Dulux’s unique ability to customize the exact shade of your favourite colour. All a potential customer visiting the store had to do was peel off the colour swatch sticker that most closely resembled the colour he/she wanted, and hand it to the counter. ICI would then make sure he/she got the exact same shade.

Since these posters are for Asia, they feature Asian images: Holi, the Indian festival of colours; Buddhist statue in India; Chinese Dragon lantern.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 11, 2007 18:38 (Edited: May 11, 2007 08:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6557_DSCF2505lores.jpg



This dummy suitcase is created resembling a person hiding inside in order to evade paying airfare. It is placed randomly at the airports.


Link
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New from DM9JaymeSyfu

 TV   ASIA    May 08, 2007 09:14 (Edited: May 07, 2007 23:14)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6429_Picture 3.png




New from DM9JaymeSyfu:



Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 05, 2007 08:46 (Edited: May 04, 2007 22:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6365_Recycle_TreeTrunk.jpg





Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 30, 2007 21:47 (Edited: April 30, 2007 11:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6201_Church2.jpg



use tinactin for athlete's foot



Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 25, 2007 22:01 (Edited: April 25, 2007 12:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6134_Coppertone Sport - Soccer.jpg


Summer Campaign for Coppertone Sport.
Challenge: Encourage outdoor sports enthusiasts to use Coppertone Sport.
Idea: The sun can affect the way you play.



Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 25, 2007 06:37 (Edited: April 24, 2007 20:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6120_Secoor_Kite.jpg



From DDB International, Malaysia.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 25, 2007 00:27 (Edited: April 24, 2007 14:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6107_WAO_YouMonkey.jpg



Description: TO CREATE MAXIMUM AWARENESS ABOUT DOMESTIC VIOLENCE AMONG WOMEN IN THEIR HOMES AND PLACES OF WORK AND LESSEN THE NUMBER OF THEIR INCIDENCE.

Commentary: AS ADVERTISING PRACTIONERS, AND KNOWING THE POWER OF ADVERTISING TO INFLUENCE PEOPLE, WE SHOULD BRING BACK SOMETHING TO SOCIETY. THIS IS OUR OWN LITTLE WAY OF PAYING TRIBUTE TO PHYSICALLY AND EMOTIONALLY BATTERED WOMEN ... THAT PEOPLE MAY REALIZE THAT BATTERY SHOULDN'T BE CONDONED.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 10, 2007 14:44 (Edited: April 10, 2007 04:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_5971_smiley.jpg

An integrated campaign designed to attract younger people suffering from hair loss. By placing die-cut smileys on black walls tiles, floor tiles, bus speakers, travellators and more, we dramatised the effects of regaining hair with Himalya Hair Loss Cream.

Link
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Click here to view this ad


... and from Hakuhodo Japan ...

 TV   ASIA    April 09, 2007 12:28 (Edited: April 09, 2007 02:28)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/5982_SPRITE_Wings.jpg



the latest Sprite spot for Hakuhodo japan, from Gang films.

Description
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A guy is flying after drinking a sprite.




Click here to view this spot


Nice simple product demonstration from Grey Worldwide Hong Kong

 WORTH A LOOK   ASIA    March 09, 2007 04:35 (Edited: March 08, 2007 17:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/epson_sneeze.jpg

(this one's been around for a couple of months, but just landed on the bestads desk)


Description
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To demonstrate the fact that Epson business projectors are amongst the lightest on the market, this spot shows a projector being blown out of place by a simple sneeze.





Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    March 09, 2007 04:10 (Edited: March 08, 2007 17:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5357_5260_Barons_Charged_sm.jpg




To demonstrate the intensity of Baron's 8.8% alcohol beer.


Link
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Click here to view this ad


Guest Judge / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    February 28, 2007 05:46 (Edited: February 27, 2007 18:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Roger_Pe_sm.jpg





Roger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.









BEST AD OF THE WEEK - TV:
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5035_snickers_stop_go.jpg


My Best TV Spot is "Stop and Go"


I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile.





Click here to view this spot


BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5037_Hug.jpg



... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne.

I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth.




Click here to view this ad

From LOWE SHANGHAI

 WORTH A LOOK   ASIA    February 14, 2007 10:30 (Edited: February 13, 2007 23:30)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4953_Suicide.jpg



Here's one from a while ago (complete with Cannes watermark, so thankyou cannes lions!) - but we've not seen it before & it's well worth a look:



Click here to view this spot

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 14, 2007 01:11 (Edited: February 13, 2007 14:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4954_PHONE STRING.jpg





Link
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