Seen and noted

BEST TV
Winner: Audi: Duel. A perfectly timed film for U.S. politics and great to see a foreign brand feel confident enough to do so. That they invested in such a large production and high profile media buy for what would normally be some shitty hashtag on instagram deserves infinitely much more praise.

Runner-up: Le Trefle: Wild Trip. While the film dragged on a little too long for my liking, there were enough moments to keep me interested until the end. But I'm not totally sure it was worth the wait.

BEST PRINT
Winner: Hershey's Kisses: Loving Kiss. Bit of an obvious thought and the craft could have been much better, but this was the best of a bad bunch I'm afraid. And I had to pick a winner:)

Runner-up: I couldn't bring myself to pick a runner up. Sry.

BEST OUTDOOR
Winner: Burger King / World Literacy Month. I'm split on this one. Half of me wants to like it. But the other half of me wants to punch the store manager in the face for getting in between me and my Whopper combo meal.

Runner-up: AP THAI: The Unusual Football Field Project. Living in South East Asia I fully appreciate the shortage of space for many things. That's why I love the thought behind it. But I would love it a lot more if it were more than just a 'project'.

BEST INTERACTIVE
Winner: Le Mouvement du Nid: Girls Of Paradise. With shades of Terre Des Hommes 'Sweetie' campaign from a couple of years ago, this idea definitely takes things further into the macabre underworld of abuse. Definitely powerful/shocking stuff.

Runner-up: Heineken: Go Places. Really intriguing recruiting idea. Looks like a really fun place to work. But I always kinda thought working on a beer brand would be anyway.




This week's guest judge is Reed Collins, chief creative officer at Ogilvy & Mather, Hong Kong.

Very few chief creative officers have had the opportunity or experience of having worked across five continents; and even fewer still have been as successful as Collins in producing so many award winning advertising ideas in each and every one of these vastly diverse markets.

Working at famous advertising agencies such as Hunt Lascaris TBWA Johannesburg, Lowe Howard-Spink London, Cliff Freeman & Partners New York, Leo Burnett Chicago, The Campaign Palace Sydney and currently Ogilvy & Mather Hong Kong. Helping create even more famous advertising for McDonald’s, Wrigleys, Fox Sports, BMW, P&G, Smirnoff, Kelloggs, Greenpeace, Samsung, Nintendo, Coke, Panasonic and many more.

Along the way collecting multiples of every color of every award there is to win in the industry. Cannes Lions, D&AD pencils, Andy heads, One Show pencils, ADC cubes, Clio statues, LIAA trophies and Eurobest thingies. In 2001, Collins was the most awarded creative in the world for his Fox Sports campaign according to the Gunn Report.

He has also had the honor of serving as juror on many panels of these prestigious shows over his 19 year career. And extremely humbled that some of his work features as part of the permanent collection at the MoMa NYC.