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Seen and noted

Guest Judge: Ronny Northrop, ECD, Cutwater, San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 18, 2017 21:16 (Edited: December 19, 2017 08:16)
Winner: Sandy Hook Promise: Tomorrow's News. I really like the device of tomorrow's news used here. There has been a lot of PSA work around this issue, but helping people understand the warning signs seems like arguably the most important angle to take. And this video does a great job of doing just that. The execution is spot on with its emulation of a real news clip and the range of interviews stack up nicely. Great spot I wish I had done!

Runner-up: Flystation. I'm a sucker for simplicity. And I'm a sucker for pure visual ideas that draw me in. A sumo wrestler suspended in mid-air with rippling flab and a huge grin on his face? I won't soon forget that. And this is a weird, original visual that connects perfectly to the product. When it comes to thumb stopping power, this one is a clear winner.

Winner: Autism Forum Switzerland. I have seen this visual device before. But man, this is a nice take on it and the ad is beautifully executed. I have some experience working with people who are on the spectrum and this captures a real experience for so many in such a simple, powerful way.

Runner-up: Ford Motor Co, NZ. I have to go with simplicity here. Fun way to get something cultural into what could have been one heck of a deathly-boring ad.

Winner: The Racist Cover. A nice way to demonstrate the importance of working together, no matter your race. The song is a great one and fun to see the kids recognize it once everything comes together.

Runner-up: Cathay Pacific. The project checks a lot of boxes for this client. Celebrating the spirit of the Chinese New Year, delivering on the brand promise and I'm always a fan of work that promotes the greater good. In this case sustainability. Nice work.

Winner: Nike Hyper Court. Technology that essentially gives you lessons from your favorite players. And that's just for starters. Completely data-free. Leave it to Nike and Google to create the courts of the future. I have to believe fans will be lining up for this experience on courts all over Manila. Pretty rad stuff.

Runner-up: Google. I loved these films. Last years was amazing. This one too. 2017 was a pretty tough year, no secret. And although this piece touches on a lot of the negativity, there's plenty of hope woven throughout. Killer execution. Killer film.

Winner: The Irish Examiner. Great dialog throughout. The jokes are pretty much all spot on and I was really interested to find out where the whole thing was going. I would never have changed the station if this came on. Great casting too.

Runner-up: Oz Lotto. This is so dumb-simple. But it sort of nails the whole notion of a lotto winner’s dream. This could be a long running campaign, too. Northrop (1).jpg
This week's guest judge is Ronny Northrop, executive creative director at independent creative agency Cutwater, San Francisco.

Ronny is responsible for driving growth for the agency and its clients, as well as developing the creative team. Before joining Cutwater he was executive creative director of gyro San Francisco, where he was the global creative lead of the HP account.

Prior to gyro, he was chief creative officer at Y&R California, where he not only helped to win the Microsoft business, which doubled the size of the agency, but also launched the global Microsoft Cloud campaign, one of the company's most successful enterprise campaigns to date.

Northrop got his start at Crispin Porter + Bogusky, where he helped to launch MINI and Virgin Atlantic in the U.S., and created award-winning work for brands including truth, Burger King and more.

Throughout his nearly 20-year career, he also worked at Goodby, Silverstein & Partners, helping to create the first digital work for the Got Milk? campaign, which earned the coveted D&AD Black Pencil, three gold Cyber Lions and a host of other accolades. Along with leading the pitch that won the Sprint account, which he then co-ran as group creative director for nearly two years, he also led the innovation team that created Hacking Autism, a platform to crowd source the first software for people with autism.

Northrop spent two years teaching at Miami Ad School and has mentored many young creative people throughout his career.

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