This 14 episode content series sees the Thatcher's spokesman from the 'Hot Air Balloon' and 'Race Car' campaign. This time he's exploring the 'farm and family' facts behind Thatchers cider. The content represents the next phase of the 'What Cider's Supposed to Taste Like' platform demonstrating the Thatcher family's utterly uncompromising commitment to the quality of their cider. In keeping with the authenticity of the campaign messaging, the films were shot entirely on location in Somerset on the Thatchers family farm and Martin Thatcher, the fourth generation of the Thatchers family to make cider, even makes an appearance in a few of the spots. The campaign created by Joint, London, will run on TV, VOD, social, and Youtube pre-rolls and will be released throughout the summer of 2019. It was shot by Declan Lowney through Another Film Company.
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