Seneca, one of Canada's largest post-secondary institutions, has released a new, bold recruitment campaign designed to attract high-quality candidates. The new Challenge Accepted campaign is a reflection of the nature of Seneca's students and the success of its graduates. The Challenge Accepted campaign is an integrated multimedia effort. At its heart is an online and television commercial featuring a speech from Seneca's founding president Dr. William Newnham. The campaign, which exclusively features Seneca students and graduates and their work, will also include out-of-home, online, social, and experiential elements throughout the Greater Toronto Area and beyond.
Agency: Forsman & Bodenfors, Toronto
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