RD (RaiaDrogasil) launched a nationwide campaign on May 16th, created by advertising agency McCann Health and aimed at communicating the company's initiatives designed to help fight the Covid-19 pandemic. The launch featured a one-minute commercial that was shown during the breaks of Jornal Nacional and Fantastico, on TV Globo. The campaign will also have 30-second commercials on other TV programs, as well as ads on major newspapers and magazines, and initiatives on digital media, CRM, and influencers.
VIEW THE SPOT
