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Seen and noted

Karsten Brewery: Windows

 PRINT   BRAZIL    April 03, 2020 06:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114127_1585769982_Print_Karsten_Windows.jpg&width=200Ad created for Karsten Delivery, a craft brewery from Brazil.

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Black Coalition for Rights: Genocide Targets

 PRINT   BRAZIL    March 25, 2020 19:49 (Edited: March 26, 2020 06:49)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_113702_1585109370_Chart of Genocide1.jpg&width=200Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead to death: without access to basic sanitation, healthcare, housing and employment. The Black Coalition for Rights believes that using a word as powerful and meaningful such as genocide to report new homicides of black people in Brazil can change the way the problem is addressed. For this reason, in partnership with Wunderman Thompson Brazil, it created the campaign called "Alvos do Genocidio" (Genocide Targets), whose main purpose is to reveal these alarming data in charts too powerful to be ignored.


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Impar: #FindHope

 TV   BRAZIL    March 23, 2020 20:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f2fa.png&width=200Human trafficking is the world fastest growing crime, with more than 21 million victims. But many of them are outside their country of origin. So, it's difficult to track down who are missing looking only where they were last seen. That's why Impar (Ana Paula Moreno Institute, a Brazilian NGO that seeks to give visibility to missing persons) and BETC Sao Paulo decided to make these people seen on a world scale, through a project named #FindHope. To find and help the victims, the project seeks help through everyone's eyes, adding the photos and data of these missing people to the photos that are seen all around the world on Instagram.


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UNIVERSIDADE DO FUTEBOL: KEEP YOUR DISTANCE

 WEB FILM   BRAZIL    March 18, 2020 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef27a_0000.png&width=200Agency Liberdade have created this viral spot for Universidade Do Futebol

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FreeSurf: PET Turns Into Surf

 AMBIENT   BRAZIL    March 18, 2020 21:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef8e3_0000.png&width=200To keep the environment in balance, FreeSurf created a fun incentive for recycling.

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Karsten Brewery: Lung

 PRINT   BRAZIL    March 14, 2020 15:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113448_1584024985_Karsten_Lung.jpg&width=200Ad created by Woop Comicacao, for Karsten, a craft brewery from Brazil.

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São Luis City Hall: Today is Not Women’s Day

 PRINT   BRAZIL    March 14, 2020 14:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec01e.png&width=200In Brazil, the practice of shortening sentences turns even the name of the day dedicated to women, less powerful by missing words such as FIGHT and RIGHTS. That's the main focus of Sao Luis City Hall ad, the full and correct name of this important date: International Day of the Fight for Women's Rights.
Agency: Sofia Communication

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Oticas Diniz: Fresh Design Summer Collection

 PRINT   BRAZIL    March 11, 2020 21:10 (Edited: March 12, 2020 08:10)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_113354_1583873757_Rai-Diniz-FreshDesign-01.jpg&width=200Diniz is the biggest eyewear network in Brazil. To launch the new "Fresh design, summer collection" campaign, we painted tropical fruits. Each shadow brings a different model and style. So, we can bring both tropicality
and freshness to the ads.
Agency: Rai

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Bradesco Bank: The Jetsons

 TV   BRAZIL    March 06, 2020 22:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7e9be_0000.png&width=200A classic from the 60s, the cartoon "The Jetsons", by Hanna-Barbera Studios (now Warner Bros), marked generations with its vision of what would be the future of humanity: a place where people get around in aircrafts, live in suspended cities, work in fully automated spaces and have robots for domestic activities. Under the motto "Experience the Future with Bradesco", the bank launches a campaign presenting innovative services provided by the financial institution that are already available to customers, allowing them to experience the future now. The core film of the campaign, created by Publicis, is 30 seconds long and will premiere next Wednesday (26) during the commercial breaks of Jornal Nacional, the primetime national news program.


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Pamonhas do Cezar: Indigestible Numbers

 PRINT   BRAZIL    March 06, 2020 21:37
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113299_1583444279_Indigestible+Numbers+02.jpg&width=200This year, the Pamonhas do Cezar restaurant franchise decided to celebrate International Women's Day in a different way, giving space to information that shows the inequality between men and women in Brazil. The first step towards change is information.
Agency: Bangboo

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Marumby Auto Shopping: Wall

 PRINT   BRAZIL    March 06, 2020 21:23 (Edited: March 07, 2020 08:23)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_113283_1583411921_wall_2800px.jpg&width=200If you bring your face closer to the glass you will notice that the vehicle collides with the object next to it. Just like what can happen if you drink and drive.
Agency: LCT

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Amstel: Hidden Fridges

 AMBIENT   BRAZIL    March 05, 2020 09:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66ddb_0000.png&width=200Because of the sponsorship of the street carnival in Sao Paulo, revellers couldn't find Amstel within the parades. The solution was to do what they did: wear a costume. Wunderman Thompson created the Hidden Fridges. Customised coolers, hidden and filled with Amstel, strategically placed amidst the parades sponsored by the competition. Anyone who managed to find them got an ice-cold Amstel. People who were near these parades were impacted by geolocated posts, inviting them to look for three coolers dressed up in a costume: a vase, a public telephone and a park bench. Activation is part of Amstel's strategy for carnival, which features 30 digital films, costume panels, sCan, and after parties that took place after the parades.

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EcoSport: Surf Tag

 INTERACTIVE   BRAZIL    March 03, 2020 15:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf4c2_0004.png&width=200Sao Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford's SUV owners in days of good surfing conditions, always before business hour.
The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free.
Agency: GTB, Sao Paulo

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Pamonhas do Cezar: Kids Meal Slime

 PRINT   BRAZIL    March 01, 2020 08:44
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_113143_1582913273_PAMONHAS+-+SLIME+%281%29.png&width=200Digital advertisement created by Bangboo, Brazil for Pamonhas do Cezar, within the category: Food.

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Sabor e Sabor: Unlikely to Last

 WEB FILM   BRAZIL    February 22, 2020 15:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fff2ae.png&width=200Burger King launched a test this week to show how their burgers mold thanks to their natural ingredients. Sabor & Sabor tried the same kind of test with their croissant but it didn't run the same way.
Agency: LCT

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Winghook: Baking The Bread

 PRINT   BRAZIL    February 19, 2020 18:12 (Edited: February 20, 2020 05:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Feb/tn_112873_1582106569_Winghook Campaign Clean -2.jpg&width=200For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can. Agency: DH,LO Creative Boutique

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Show Rural Coopavel: Reinvent Your Life in the Countryside

 TV   BRAZIL    February 12, 2020 20:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff20e2_0002.png&width=200Marcio is a family farmer who lives in a small county in the interior of the state of Parana, in Brazil. In his routine, Marcio takes care of the farm work only by himself, facing the inherent difficulties in rural life, like any typical farmer. I mean, not that typical, because he has been blind for 10 years. In a process of reinvention, the protagonist has overcome barriers and has the responsibility to take care of his rural property alone. This inspiring and reinvention story was told by Show Rural Coopavel to encourage everyone to see beyond the difficulties, as Marcio did. Like Marcio, the Show Rural Coopavel, has been helping Brazilian farmers to reinvent themselves for more than 30 years, whether with technology or free knowledge within their event for more than 250 thousand people.

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Muda Meu Mundo: Not for Villains.

 PRINT   BRAZIL    February 12, 2020 20:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112688_1581472628_Anu%CC%81ncio_Branca_final_.jpg&width=200Pesticide-Free foods of Muda Meu Mundo are better for everyone. Except for villains, who need them poisoned.
Agency: Redhook

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Gum: Erase What Bothers You.

 PRINT   BRAZIL    February 08, 2020 20:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112600_1581084732_Rai_gum_cow+copy-low.png&width=200Sunstar Gum dental floss erase whats bothers you.
Agency: Rai

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Continental: Weather Forecast

 PRINT   BRAZIL    February 08, 2020 20:34 (Edited: February 09, 2020 07:34)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Feb/tn_112598_1581083459_Rai_continental-forecast-rain.jpg&width=200The weather changes. The safety from Continental tires does not. That's why Continental tires are perfect for everyday life, regardless the weather. Print advertisement created by Rai, Brazil for Continental.

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Philco: Bacon

 PRINT   BRAZIL    February 07, 2020 20:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112579_1580999929_AirFryer_food_lighter_bacon.jpg&width=200Propeg Rio have created these ads for Casa&Video

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LiGay: Soccer Without Prejudice

 INTERACTIVE   BRAZIL    February 06, 2020 20:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F69ac0_0004.png&width=200A major movement against homophobia in Brazilian soccer has mobilized the press, the sporting world and local society. Historically, the number 24 has been associated to homosexuality. In a popular betting game called "Jogo do Bicho," or the "Animal Game," 24 is the number for deer. And the word for "deer," in Portuguese, is the same as a slang term for a gay man.
Agency: AlmapBBDO, Sao Paulo



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Ford Mustang: Mustang Rock'n Roar

 INTERACTIVE   BRAZIL    February 03, 2020 18:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1b0e_0004.png&width=200Ford honors the Mustang's connection to rock with an AR camera app that shows how each model relates to rock 'n' roll.
Agency: GTB Brasil.

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Sim Engenharia : Extract Here

 PRINT   BRAZIL    January 31, 2020 20:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112442_1580406797_01.png&width=200In Brazil, finding the ideal apartment is not an easy task. The recent value increase of the sector makes it difficult to find larger properties, forcing people to live in smaller and smaller places. Our solution was to show that a superior footage product with a smarter room division can be a better option compared to the compacts sold there.
Agency: PAGU


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Ford: When You See It, It's Not Too Late

 PRINT   BRAZIL    January 31, 2020 20:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112322_1580389094_bus_camo_2800px.jpg&width=200The Pre-Collision Assist feature uses camera technology to detect a potential collision with pedestrian directly in front of yours during day or nighttime driving. If a potential collision is detected, an alert sound is emitted and a warning message displays in the message center. If your response is not sufficient, Automatic Emergency Braking (AEB) will precharge and increase brake-assist sensitivity to provide full responsiveness when you do brake. If you don’t take corrective action and a collision is imminent, brakes can apply automatically.
Agency: LCT

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Unesco: #HeyUpdateMyVoice

 INTERACTIVE   BRAZIL    January 24, 2020 19:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112197_1579789293_Screen+Shot+2020-01-23+at+10.png&width=200Virtual assistants are increasingly present in people's lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman's name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called 'I'd Blush If I Could,' virtual AI assistants have been suffering verbal harassment of a sexual nature, to which they usually respond with tolerant, subservient and passive remarks. The 'Hey, Update My Voice' movement, in partnership with UNESCO, was born out of this context with the goal of teaching respect towards virtual assistants and, in addition, asking tech companies to update their assistants’ responses. Because if that happens to them, imagine what happens in real life to real women. The movement and campaign were created and developed by SunsetDDB in Brazilan agency part of DDB Latina.

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Rio Carioca Beer: The Summer The Cans

 OUTDOOR   BRAZIL    January 17, 2020 18:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112047_1579215861_policia.jpg&width=200Few summers are so remarkable to deserve a title, but the Brazilian summer of 1987 became 'The Summer of the Cans', after thousands of cans containing 1.5 kilos of high-quality pressed marijuana surfaced along the hippest beaches of Rio and Sao Paulo.Now, 11:21 and Rio Carioca Beer are bringing back the summer of the cans 2020 version, on the campaign for the new Rio Carioca beer can.

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Boteco Pet: Drunk Dog

 PRINT   BRAZIL    January 10, 2020 21:33 (Edited: January 11, 2020 08:33)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_111899_1578574406_drunkdog_1_2800px.jpg&width=200Boteco Pet is the first human friendly pub in Brazil. A bar with beer and wine for dogs, also with beverages for humans.
Agency: LCT

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Folha de Londrina: Free Press Needs Your Support

 PRINT   BRAZIL    January 08, 2020 07:47 (Edited: January 08, 2020 18:47)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_111868_1578411125_KV_1.jpg&width=200MLeite have created these ads for Folha de Londrina

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Unimed Curitiba: Some Stains Don't Belong to Your Skin

 PRINT   BRAZIL    January 08, 2020 07:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_111847_1578335326_zebrafante.jpg&width=200Skin Cancer is one of the most common kind of this disease, especially in a tropical country like Brazil. This campaign was created for a health insurance plan (Unimed) as a way to get more attention to the problem.
Agency: Bronx Cominicacao


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Casablanca Turismo: Living is Trending

 INTERACTIVE   BRAZIL    January 08, 2020 07:19
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_111844_1578320543_traduzida+Cumbuco.jpg&width=200Every year Pantone announces the Color of the Year: the color that will dictate the trend of the fashion world. But with Casablanca Tourism, you can enjoy the color of the year to experience and live incredible experiences.
Agency: Bravo/BBG

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Clínica Pedro Cavalcanti: Self-Medication Can Be Fatal

 PRINT   BRAZIL    December 30, 2019 21:12
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111748_1577163786_Imagem_Comprimido_0000_Group-3-copy.png&width=200In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.
Agency: Criola Propaganda

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Fecomércio-GO/Sesc-GO/Senac-GO: NATIONAL CERRADO DAY

 TV & PRINT   BRAZIL    December 19, 2019 15:56 (Edited: December 20, 2019 02:56)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Dec/tn_111658_1576691949_ANÚNCIO_25,5CMX19CM_CERRADO_SESC_VERSÃO_INGLÊS.jpg&width=200Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to "serrado", which means "sawed-off" in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign's concept, explaining that the misspelled word "is not a revision error. It is a vision error", because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.
Agency: Stylus Propaganda

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Magro: Holidays

 PRINT   BRAZIL    December 19, 2019 15:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111652_1576676573_Magro---Calories-Holidays.jpg&width=200This sugar has zero calories, so calories can go away do what they want.
Agency: Bangboo

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Cocamar: Dividends

 PRINT   BRAZIL    December 18, 2019 21:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111624_1576597823_Cocamar+-+Payment+-+Crop.jpg&width=200Every end of the year Cocamar's profits, an agro cooperative, are distributed to its members. Is when the money invested return to farmers.
Agency: Bangboo

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Canon: A Christmas To Believe

 WEB FILM   BRAZIL    December 14, 2019 10:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08501_0001.png&width=200Christmas is "A Christmas To Believe" because everything is possible. This year's Dentsu Brazil Christmas ad for Canon shows how to make a dream come true, using sensibility and technology.

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Ford: Top of the Mountain

 PRINT   BRAZIL    December 14, 2019 10:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111384_1576153180_mountain_a3.jpg&width=200The 4x4 Ford Ranger Raptor takes you wherever you want, even if it's the top of a mountain.
Agency: LCT

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Shopping Iguatemi: The Gift

 TV   BRAZIL    December 11, 2019 08:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff778c.png&width=200The magic of Christmas only happens when we believe on it. Moreover, when we make it happen. This Christmas, Iguatemi, a Shopping Mall chain with 15 malls in Brazil, is inviting everyone to be someone's Santa with an adventurous story of friendship, courage and celebration.
Agency: Ampfy

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Uninassau: The Vital Element

 PRINT   BRAZIL    December 11, 2019 07:56
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111283_1575896469_be06a280903247.jpg&width=200202 years. This is how much time that the World Economic Forum has estimated for the end of gender inequality in the job market. That's why Agencia UM created movie posters inspired by retrofuturist aesthetics with female protagonists in leadership positions to show that the conquest of equal opportunities can not be considered science fiction but reality. Sci-Fi No More is the new campaign from UNINASSAU, one of the largest educational institutions in Brazil.


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Brazilian Association of Immunization Clinics:Vaccinated Players

 AMBIENT   BRAZIL    December 06, 2019 14:38 (Edited: December 07, 2019 01:38)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Dec/tn_111240_1575602073_Vaccines Save.jpg&width=2002019 was marked by a major measles outbreak that spread to other parts of Brazil after reaching the North region last year. In Sao Paulo State, for example, 12,296 cases were confirmed in 246 municipalities, according to the Brazilian Association of Immunization Clinics (ABCVac). Moving in the opposite direction of prevention, Brazil now has the lowest rate of vaccine coverage in 16 years, prompting the resurgence of measles and other diseases. Fake news are the main reason behind the lack of vaccination. The initiative, run in partnership with Havas Health & You and ABCVac, aims to show that vaccines are safe enough to be taken before a soccer match or any other sports practice. Athletes also held a banner on the field with the message: "Vaccines Save. Fake News Kill".

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