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Seen and noted
Casero Brasil: I Exist To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT Mentos: Wifi Refresh Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign. VIEW THE CONCEPT  In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future." VIEW THE SPOT Rio de Janiero: Captcha JoyWomen In Contruction Institute: People At Work On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The âWomen in Constructionâ Institute plays a crucial role in empowering and including women in the construction industry workforce. VIEW THE CONCEPT Fala Mulher Association: Voice Of Silence We and Fala Mulher Association, to join SBT Broadcast to create the 'Voice of Silence' project. An initiative that 'hacked' the only space on TV where it is possible to communicate directly with hearing-impaired and deaf women: the age rating warning. In Brazil, all television shows are required by law to show an opening with a Brazilian Sign Language (LIBRAS) Interpreter warning about inappropriate content on the show.VIEW THE 2 CONCEPTS  We began thinking that working on the farm can be lonely, but the journey doesn't have to be.Behind those who produce, there is a routine full of challenges. And despite every obstacle, there are many reasons to keep going.After all, all work is done with perseverance, knowing the importance of each day for the final result.Agriculture generates movement, but it is the producer who brings inspiration. VIEW THE 2 SPOTS  Redhook the ad and creativity school that helps you give a refresh to your career. The campaign titled "Dinosaur" is born from a popular expression that defines professionals who do not adapt to the digital era as "advertising dinosaurs". The print and digital ads shows humans with dinosaur heads in places that resembles to old advertising offices (very Mad Man inspired). The idea was originally conceived as a radio spot and then adapted to digital and print media.VIEW THE ECD AD VIEW THE COPYWRITER AD VIEW THE ART DIRECTOR AD  Campaign inspired by famous works of art, highlighting craft beer as a true artistic expression with every sip. An ode to the brewing mastery of the renowned Craft Brewery 5 Elements.VIEW THE 4 ADS  Human beings are motivated and motivating by nature. Motivation provokes and encourages.We are challenged every day in your activities. And often, it is motivation (of internal and external origin) that makes us fulfill them successfully. That's why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives. And from this idea the concept of this campaign was born. Agency: Novo Engenho Comunicacao VIEW THE 5 ADS  For the third consecutive year, Fanta embraces the Halloween fun and, this time, the brand joins forces with YouTube to release the long-awaited Fanta Monster Mansion. In this thrilling unreality show, created by Wunderman Thompson Brazil as part of WPP Open X, six fearless influencers and content creators from all over Latin America embarked on an adventure at the haunted mansion from the enigmatic Dr. Morgana Caligari. VIEW THE SPOT SOS Amazonia: The Ordinary Map Translating the social and environmental conflicts faced by indigenous peoples to into Fortnite's virtual world presents a new challenge for its millions of global players. That is the motivation behind The Originary Map, the first map to include indigenous lands in Fortnite and require that players spring into action to protect the forest and defend the indigenous peoples. The platform combines entertainment with social activism to spark in young players the desire to participate in relevant causes with international impact. VIEW THE CONCEPT ActionAid: Life Is The Best Investment In a context where everyone wants to make their money work, ActionAid's new campaign reminds us that donating is also a way of investing. In this case, without expecting a return for yourself.VIEW THE AD  The cleaning products category has global demand, emphasising high performance, quality, and technology in the service of cleanliness. Okay, but how do we showcase all this memorably, relying on the power of entertainment to capture consumers' attention? Well, inviting someone who feels the dirt of the filthiest house in the world on their skin. Not precisely someone, but 'THE THING'. VIEW THE SPOT Milium: The Anti Kludge Movement In Brazil kludgeIt's a heritagemof popular culture.For every gambiarra there is an ideal solution corresponding.We are against the gambiarras, but we admit that the Sometimes it's funny :)And if we use the trick to highlight our products? Introducing the anti-kludge movement. VIEW THE ADS  Jeep Dahruj Campinas was named the best in Brazil by the manufacturer. All we want is to see you discovering new places, experiencing new adventures, and taking hundreds of selfies in wonderful landscapes. Take advantage of the prices and conditions that only the leader in Brazil has and make your Insta your own territory.Agency: Dmc Propaganda VIEW THE ADS  Itau Uniclass, the premium segment for Itau Unibanco's medium-income clients has announced a new stage for the bank through the launch of a new positioning campaign. VIEW THE SPOT  Designed by Eletromidia and ad agency AlmapBBDO, the award-winning initiative, now dubbed âAbrigo Amigo,â will go live at strategic locations in the cities of São Paulo, Rio de Janeiro, and Campinas, in partnership with major brand. Eletromidia, the leading company in Brazilâs out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed âGuarded Bus Stop,â the project has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government.VIEW OUTDOOR CONCEPT Nestle: Arts Of Preservation One research made by one of the most important journal of Brazil, the 'Folha de Sao Paulo' realised the that sweets that were part of the childhood of people born between 1980 and 1990, approximately 25% of them have miss from 'Nestle Surprise chocolate', one of the most import chocolate made by Nestle Brazil. The article published in 2022 also shows out that the reason for this missing was because that the chocolate gave a strong affective memory for those who consumed it. The chocolate 'Surprise Nestle' was stopped being manufactured in 2003, at this way the Surprise becoming one of the brand's most important products to Brazilian people. However, after so many years, some of the animals that were represented in those cards of Surprise chocolates are at risk of extinctionVIEW THE CONCEPT  In addition to women, who are the biggest victims of domestic violence, the children of abusive relationships also suffer the consequences, including in the long term. What kind of example are we leaving for future generations? Help break the cycle and play your part in ending domestic and family violence. Under this pretext, we developed the public interest campaign entitled "Your example builds tomorrow", which ran in August, when #AugustLilac, the month to combat violence against women, is celebrated in Brazil.Agency: TJRN VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  There is nothing better than combining resource savings, care for the environment and social actions.With that in mind, Unimed Maringa's health plan customers from Brazil have the option of exchanging their printed invoice for the digital version. The money saved in sending and printing the slips is reverted in donations to social institutions. The campaign, created by Unimed's Marketing sector, is illustrated by a sloth, an animal found in Brazilian regions, and whose name is a pun on the word "laziness" in portuguese, the act of avoiding great efforts. In this case, customers can have the digital invoice in the palm of their hand without any work. VIEW THE FIRST AD VIEW THE SECOND AD Itau Unibanco: It's More Than A World Cup To pay tribute to women's football athletes of today and yesterday, Itau Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women's teams from the 1950s, 60s and 70s. VIEW THE SPOT  Gatorade has once again reaffirms its commitment to promoting sport by sponsoring four of the teams competing in Australia and New Zealand. Gatorade promotes inclusion in sport. This time, the brand unveils its sponsorship of the women's national football teams of Brazil, Costa Rica, Colombia and Canada in its latest international campaign, highlighting the role of sweat in great physical challenges. VIEW THE SPOT  The Exagerado BBQ Pork Ribs is smoked for 6 hours using the Pit Smoker system. The consumer prepares at home in a maximum of 10 minutes. The smoke flavor stays in the meat, but without having to do it at home.VIEW THE 3 ADS Execom: With Responsibility In The Summer You Wont be News The Brazilian summer usually experiences a significant increase in fatal accidents on roads and highways. These accidents occur due to reckless behavior on the road that could be avoided, such as using a cellphone while driving, not wearing a seatbelt and helmet, and driving under the influence of alcohol.VIEW THE AD Corona: Coronaless We returned the bottle of this ad. Return yours.Agency: David Sao Paulo and Bogota. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Santander Bank: Bus Stop Business Grow GO According to data from the World Population Review, the city of Sao Paulo is the fourth largest city in the world, with the district, Capao Redondo, housing 268.7 thousand residents. Based on this information, Santander, one of the largest private banks in Brazil, has reaffirmed its commitment to society through an innovative initiative aimed at supporting small local businesses in the Capao Redondo region, an underprivileged neighborhood in the city of Sao Paulo. Known as "Bus Stop. Business Go", involves renovating 100 bus stops and donating the corresponding advertising spaces to over 400 entrepreneurs in the areaVIEW OUTDOOR World Health Organisation: Noise Impact The World Health Organization (WHO) considers sound pollution a matter of public health, as it impacts quality of life for millions of people every day. According to the UN agency, noise pollution is the #2 cause of diseases worldwide, second only to air pollution. In major cities, the construction industry is one of the main sources of high levels of noise. This is especially true in Sao Paulo, the largest city in Brazil. Noise Neutral is a platform aimed at fostering discussions about innovative solutions to compensate for noise pollution VIEW THE 1 CONCEPT VIEW THE 2 CONCEPT VIEW THE 3 CONCEPT Frisa: Goes With Everything Burger Frisa: Goes With Everything. Agency: Fire Comunicacao e Marketing. VIEW THE SPOT VIEW THE CHICKEN AD VIEW THE PICANHA AD VIEW THE BLACK AD VIEW OUTDOOR  Nightography. The simplest way to take better night photos? Use the preset low light mode of your phone's camera. On Galaxy phones, it is called Night Mode and allows you to take vivid pictures in low light. Avoid scares! Agency: Leo Burnett Tailor Made.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD RD: The Forty Thousand Step Grandchildren Brazil's largest pharmacy chain, composed of the brands Raia and Drogasil, showcases their case titled "40 Thousand Step Grandchildren", which has been helping the Baby Boomer generation - individuals born between 1945 and 1964 - adapt to digital tools and become more independent in using e-commerce.VIEW THE CASE STUDY  Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to... well... McDonald's. Despite the coincidence, you will not find the #1 Ketchup being served in any store of the famous fast food chain. So, Heinz decided to play with that by becoming "the Official Sponsor of the Other Mc's", in other words, the Official Sponsor of local McDonald's copycats. Agency: Africa, Sao PauloVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Do you know when the influencer has to post a video apologizing for something bad she did or said? We played around with this to draw attention and attract more donations to Obra do Berco, an almost century-old entity in Rio de Janeiro, Brazil, that takes care of children from zero to four years old. The influencer who agreed to join the campaign and got into character is Anny Meisler (@annybmeisler) a businesswoman who talks about family, children, fashion and decor.VIEW THE SPOT  "Find Your Best Self on the Water" director Fern Berresford's new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF's latest national Take Me Fishing campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, "Find Your Best Self on the Water" marks Berresford's first U.S.-based shoot and commercial work VIEW THE SPOT University Zumbi dos Palmares: Receipts Of Respect Black people always suffer racism inside consumption spaces in Brazil. From harassment by security guards to cases of death. It's common to see black customers being asked to show their receipts to prove that they own something they have bought. And this is one example of the many racist aggressions practiced in commerce in the country. Based on this scenario, Grey Brazil created a campaign for Racismo Zero, a program developed by University Zumbi dos Palmares to fight racism inside commerce spaces, named "Receipts of Respect". The objective is to raise awareness to the numerous types of racist aggression practiced in retail stores and then invite companies to join the programVIEW THE CONCEPT Localiza: Xtraordinary Driving School In Brazil, there are 74 million drivers, but only two of them have Down Syndrome. Even though there are no restrictions for people with intellectual disabilities to get driver's licenses, they do experience more hurdles, including lack of proper instructor training. Localiza, Latin America's largest mobility company, created the Xtraordinary Driving School to help intellectually disabled people to get their driver's license.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  A guy who doesn't trust anything or anyone, and never trusted in life. But every rule has its exception. Campaign for vehicle protection with the AAAPV seal.VIEW THE 1 SPOT VIEW THE 2 SPOT VIEW THE 3 SPOT Greenpeace Brazil: Handle With Care Polution, illegal logging and fishing, wild animal trading. Disordely human action can lead to the extinction of species and ecological imbalance. To draw attention to the fragility of the Brazilian fauna in this scenario, Greenpeace launches a special series of advertisements entitled "Handle With Care". The pieces created by VMLY&R were developed using printing technology with special touch-sensitive paper and are published in Go Outside, the biggest Brazilian adventure, outdoor and lifestyle magazine.VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD |
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