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Seen and noted

Jovem Pan: Guitar Legends

 PRINT   BRAZIL    October 16, 2019 09:54
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109972_1571162795_ENG-ANGUS-BAIXA-2400PX.jpg&width=200The ad series celebrates the cultural heritage of Rock, by paying tribute to great guitar legends. The campaign was created by Delantero, for Jovem Pan FM, the main young radio in Brazil.


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SKY Brasil: Dog TV: Entertainment for Dogs

 PRINT   BRAZIL    October 16, 2019 09:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109966_1571156269_Fuze_Mirum_Dog_Harry_Potter_RT1_CA.jpg&width=200DogTV is a channel, available on SKY, made by experts to entertain dogs at home. With content for him to play, relax and sleep, the sound frequency is according to what he hears and the colors in the palette he sees. To promote this channel, we characterize the dog with famous movie's characters to represent that now he will be the protagonist of the TV.
Agency: Mirum

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Recreio Volkswagen: Just Like a Child With a Fresh Toy.

 PRINT   BRAZIL    October 11, 2019 19:35
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109863_1570737221_INGLES-DIA-DAS-CRIANCAS.jpg&width=200October 12 is Children's Day in Brazil. Coloring books are a best seller for kids and adults. With that in mind, 11:21 created a Volkswagen Children's Day campaign that turns the print ad into a platform for coloring, crossword puzzles, etc. The campaign goes to the POS, with tableware in the group's 4 concessionaires in Rio. The placement will be in the newspaper O Globo.


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Prati-Donaduzzi / Shell: Transplanted Cars

 AMBIENT   BRAZIL    October 11, 2019 19:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fccd66_0001.png&width=200Prati-Donaduzzi and Shell teamed up to launch 'Transplanted Cars' to get the conversation started in Brasil about a very important subject: organ donation. Agency: Capim.AG.

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Aviador: Better Keep Those Strands in Order.

 PRINT   BRAZIL    October 08, 2019 22:24
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109772_1570492647_1.jpg&width=200In order to announce a hair wax that keeps the hairstyle intact, this series of print adscompares hair and electrical wires, which are easily tangled.
Agency: Delantero

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IMP Instituto Maria da Penha: Purple August

 PRINT   BRAZIL    October 08, 2019 22:19
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109766_1570471613_MP-028-19-Post+para+premio_Instituto+Maria+da+Penha_1080x1350px.jpg&width=200Hiding isn't an option call 180 and report it. Purple august.
The awareness month against domestic violence.
Agency: Marpet Comunicacao, Recife, Brazil

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Kuba Headphone: Kuba Bass Control

 PRINT   BRAZIL    October 05, 2019 23:14 (Edited: October 06, 2019 09:14)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_109749_1570214404_kuba_headphone_bass_control_2.jpg&width=200Kuba Headphone has a control that lets you adjust the bass. Each musical style can be enjoyed with its own identity.
Agency: Agencia3

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Rio Carioca Beers: Celebrating the 1964 Coup?, Don´t Buy Rio

 PRINT   BRAZIL    October 05, 2019 23:01 (Edited: October 06, 2019 09:01)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_109737_1570194589_RC_64 ING.jpg&width=200The President asked the military to celebrate the 1964 coup in Brazil, that installed a 20 year dictatorship. The Rio Carioca Beer, known for it's campaign mockery of every politician in Brazil, made their point on this all page print ad in the most popular newspaper in Brazil.
Agency: 11:21

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Botafogo and UN Women: Lone Stars

 AMBIENT   BRAZIL    October 03, 2019 13:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F19194.png&width=200In Brazil there are over 11 million women who raise their children alone. (Source: IBGE - Brazilian Institute of Geography and Statistics). Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed. (Source: UN Women). This family structure is very common in the football world.
Agency: Agencia3

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Vale Verde Drugstore: Drugstore Home

 PRINT   BRAZIL    October 01, 2019 18:48
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109574_1569884096_ADS-01-EG.jpg&width=200The idea of this print ad is to show that the pharmacy is available on the smartphone or on the internet through the online store, making it easier to not have to leave home.
Agency: Panzer Pulpo


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O Dia Newspaper: September 5 is Amazon Day.

 PRINT   BRAZIL    October 01, 2019 18:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109572_1569879497_Jornal+O+DIA+Amazo%CC%82nia+-+INGLE%CC%82S.jpg&width=200The Amazon forest, in Brazil, is burning down, and the most popular newspaper in Rio dicided to run an ad a week before the Amazon Day hoping the forrest survive until the september 5 to celebrate.
Agency: 11:21

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Brazilian Creative Club (Clube de Criação): Resist

 TV   BRAZIL    September 21, 2019 10:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F45a67_0000.png&width=200With illustrations by Brazilian artist Lucas Camargo (untitledarmy), the new campaign created by FCB Brasil promotes the 2019 Creative Club Festival and introduces this year's topic: "Resist". "Resist" stresses the importance of avoiding comfortable solutions during the creative process. Deadline pressures and everyday frustrations can lead us to do more of the same, to revisit old references and even do something that has been done before.


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Magro: Balanced

 PRINT   BRAZIL    September 19, 2019 20:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_109136_1568821997_balanced_magro.jpg&width=200Magro Tea. Balanced diet, balanced body.
Agency: Bangboo

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Johnnie Walker: The Toolbox

 TV   BRAZIL    September 18, 2019 16:18 (Edited: September 19, 2019 02:18)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b2fae_0002.png&width=200CP B Brasil and Johnnie Walker present 'The Toolbox,' a gift celebrated by fathers for 1 day. But forgotten the other 364. Until this year when it was reinvented into a new kind of Toolbox for a new kind of father.

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GPS Foundation: Share Your Food

 PRINT   BRAZIL    September 18, 2019 14:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_109069_1568744517_GPS-OldWoman+Archive.jpg&width=200Campaign created for the GPS Foundation, a humanitarian institution that helps thousands of underprivileged Brazilians through social programs and the donation of clothes and food.
Agency: Binder

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Nestlé Health Science: Tribute Nutritionist Day

 TV   BRAZIL    September 06, 2019 22:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fff486_0001.png&width=200Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestle Health Science. The animated video titled "Malu," produced by Zombie Studios and directed by Paulo Garcia, uplifting shows the connections between two people who find themselves in different phases of their lives.


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Instituto Boa Vista: Company With Diversity Rises Higher

 PRINT   BRAZIL    September 05, 2019 21:30 (Edited: September 06, 2019 07:30)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_108705_1567630251_AF-Post 1_Graficos_Lutamos contra o preconceito_1080x1350px.jpg&width=200This is a campaign aimed at encouraging the hiring of people from the LGBTI community, reducing differences and increasing diversity in the labor market. This is one of the aspects of existence and struggle of the Boa Vista Institute, an NGO (nongovernmental organization) focused on social work at Recife - a city of Brasil.
Agency: Martpet Comunicacao



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Lowcucar: No Escape

 PRINT   BRAZIL    September 04, 2019 18:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_108684_1567545817_No+escape.jpg&width=200For every biscuit, hunger is a dead-end alley.
Agency: Bangboo

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Movida: He Has a Gun

 TV   BRAZIL    September 04, 2019 01:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff281d_0002.png&width=200With the campaign, MOVIDA aims to highlight the information contrary to firearms possession in Brazil, as well as to stimulate awarenes in society regarding this debate. All that to emphasize the mission embraced by MOVIDA since its very foundation: the preservation of life as human life's main compass
Agency: Delantero Comunicacao

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Cerveja Rio Carioca: #losers

 TV   BRAZIL    September 04, 2019 01:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F384bb_0000.png&width=200A grumpy old man hates de Rio Carioca Beer ads and find them a bunch of losers.
Agency: 11:21 Rio, Brazil

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Coopavel: No Player Wins a World Cup Without a Team

 PRINT   BRAZIL    September 04, 2019 01:23 (Edited: September 04, 2019 11:23)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_108649_1567427823_3589---viverecooperar---fut.png&width=200The Coopavel agro-industrial cooperative wants to show that in every situation, in every profession, nothing exists without the cooperation of others.
Agency: Fosbury

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Cup Noodles: Cup Is Better Than Ramen

 TV   BRAZIL    September 02, 2019 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdac3_0001.png&width=200Cup Noodles goes against its brother Nissin Lamen - known in Brazil as Miojo - in the new campaign "Cup Noodles is better than Miojo" created by Dentsu Brazil and produced by Fantastica Filmes +VFX. Unlike Miojo, Cup Noodles only needs hot water. This practicality is highlighted by the new communication pieces, which also reinforce other benefits of consuming instant noodles in a cup. Cup Noodles does not require pans and dishes and allows customers to keep playing or enjoying social networks as they eat.

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SBT do Bem: El Chavo without El Chavo

 WEB FILM   BRAZIL    August 27, 2019 22:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F78efb_0001.png&width=200A special episode of El Chavo broadcasted last Saturday caused much talk. Through its social responsibility platform SBT do Bem, SBT deleted the main character of the show on the Childhood Day (August 24) to raise the awareness about child abandonment. The context couldn't be better, since Chavo is a boy living in a barrel who doesn't know his parents or relatives and, in some episodes, even starves. The action developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country.


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Lemonade Films: The Intern Glory

 WEB FILM   BRAZIL    August 27, 2019 22:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5687.png&width=200Campaign advertising the contest "The Intern Glory", created to launch the production company Lemonade Films, which will produce the script of an intern.
Agency: Leo Burnett Tailor Made



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Magro: Bitter

 PRINT   BRAZIL    August 27, 2019 21:15
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108426_1566841318_Magro_Bitter.jpg&width=200Bangboo present these ads for Lightsweet

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Tomba Latas: Pets Are Not Trash

 OUTDOOR   BRAZIL    August 27, 2019 21:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56ac6_0003.png&width=200City intervention created by the agency LCT for the NGO Tomba Latas - https://www.facebook.com/tombalatas/ to raise awareness about the abandonment of animals, the main cause of them living on the streets.

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Ford Ecosport: No Squeak Broadcast

 WEB FILM & OUTDOOR   BRAZIL    August 24, 2019 22:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61843_0004.png&width=200Ford presents EcoSport's electronic stability control, broadcasting the first basketball game without shoe squeaking. If you are a fan of basketball, you know that it doesn't matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you are not a fan, you probably know that too. That's how much that sound is linked to the sport, especially in games broadcast on TV. To present the new EcoSport’s AdvanceTrac and its Electronic Stability Control technology that helps to prevent skidding on the streets, Ford Brazil had an insight that changed what the fan of basketball usually hears at all games: the sound of shoes squeaking on the court.
Agency: GTB, Brazil


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Shell Helix: Hose

 WEB FILM   BRAZIL    August 21, 2019 14:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbcc1c_0003.png&width=200When it's time to take care of their cars, many drivers remember even the smallest details. But oddly enough, they forget one extremely important thing: the oil change. To stimulate this recollection, Shell Helix has made a surreal film that shows a football player's effort not to let his teammates get in the car dirty. The commercial "Hose" emphasizes, in a fun way, that it is important to always keep the car clean, but it is even more important to remember to change the oil. Especially if it's with Shell Helix. Agency: Wunderman, Sao Paulo

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Calderari Galeria: Basquiangelo

 PRINT   BRAZIL    August 14, 2019 22:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108155_1565733401_Calderari_BasquiAngelo.jpg&width=200To promote the Calderari Gallery, we made a mashup of two different artworks, to show that the gallery has styles for all tastes in its collection.
Agency: Capim.AG

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Sanasa and Campinas Municipal Symphony Orchestra: Conductor

 PRINT   BRAZIL    August 13, 2019 21:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108134_1565635075_conductor.jpg&width=200Campaign created by DMC Propaganda for divulgation of SANASA sponsorship of Campinas Symphony Orchestra. In 1919, Campinas Municipal Symphony Orchestra was the first institution of the gender to arise in a Brazilian city outside the state capital. Ninety years later, the Symphony Orchestra goes on being sponsored by Sanasa – Water and Sanitation Supply Society.



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Unimed Laboratório: We Are Different

 PRINT   BRAZIL    August 12, 2019 22:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108124_1565614629_genetic_A.jpg&width=200The print emphasizes the difference between people, showing that, even then, there is always a similarity. In the material was used a letter in common in several names, which was highlighted with the use of italic and bold.
Agency: Guarda(Chuva) Comunicacao

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Ford: 0-100 In Just 4 Seconds.

 PRINT   BRAZIL    August 12, 2019 22:24
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108115_1565360891_an_en_mustang_a3.jpg&width=200With the 466 horsepower engine the Mustang GT 2019 can go from 0 to 100 in just 4 seconds. Agency: LCT

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Gomes da Costa: Battle

 TV   BRAZIL    August 08, 2019 18:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F96e9f_0002.png&width=200'Vai com Gosto' ('Go for it'). This is the line FCB Brasil chose for its first campaign for Gomes da Costa, a brand offering tinned food products. The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled 'The Battle for Dinner'. Through a fun and action-packed story, the production shows the challenging journey one multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels.

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Governo de Goiás: Safety Roads

 PRINT   BRAZIL    August 08, 2019 17:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F07a26.png&width=200Awareness campaign on the dangers of speed abuses on Goias roads
Agency: Box Comunicacao

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Manga Rosa Beer: Branding System

 PRINT AND OUTDOOR   BRAZIL    August 08, 2019 17:37 (Edited: August 09, 2019 03:37)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108039_1565186591_beerdock-manga-rosa-5.jpeg&width=200Branding system for a new Brazilian beer. The Beerdock Rose Mango beer is golden and flavorful. Made with handmade recipe and selected ingredients that give it a unique flavor and texture, mixing the typical Indian Pale Ale fabrication with the tropical touch of the rose mango from the Brazilian woodlands.
Agency: DH,LO Creative Boutique

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Cristiane Vilarta Nutrition: Infant Food

 PRINT   BRAZIL    August 07, 2019 14:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_107999_1565126940_mango_small.jpg&width=200Cristiane Vilarta is a nutritionist that develop a lot of campaigns to improve infant feed
Agency: Rua Zero

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LF Institute: Study All The Time

 PRINT   BRAZIL    August 07, 2019 12:48 (Edited: August 07, 2019 22:48)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_107983_1565109030_ticket_.jpg&width=200Pirueta Creative Agency have created these ads for LF Institute

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Estadão Expresso: Which Brand Does This Ad Belong To?

 INTERACTIVE   BRAZIL    August 06, 2019 19:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_107960_1565057738_Who+Does+This+Ad+Belong+To.png&width=200Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald's, Burger King, and Subway - in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising market in Brazil to deliver a programmatic ad for print media. Developed in partnership with the newspaper 'O Estado de Sao Paulo,' the pilot was released on Friday July 26th, on Estadao Expresso and launched on Monday 5th August.


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Pandurata: Unintentionally

 PRINT   BRAZIL    August 03, 2019 16:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_107862_1564753386_Unintentionally+-+Pandurata.jpg&width=200Fathership is a heroic role, even unintentionally.
Agency: Bangboo

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Burger King: Blind Protagonist

 TV   BRAZIL    August 01, 2019 18:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa570d_0000.png&width=200"Fifteen bucks for a couple of killer sandwiches. This is good af", says Eduardo, a visually impaired person cast in the leading role in the new commercial to promote Burger King's 2 for 15 campaign. Recognized for diversity and inclusion in its casting, BK launches a campaign with a blind lead for the first time. The campaign was created by DAVID SP. The new campaign for TV and digital media introduces a commercial with audio description in the main audio channel, an unprecedented feature in Brazilian broadcast TV.


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