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Seen and noted

Guest Judge: Paul Chan, CCO, Cheil Hong Kong

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 27, 2020 13:55 (Edited: July 27, 2020 23:55)
Winner: Born Free Foundation 'Creature Discomforts: Life in Lockdown'. I'm a big fan of the original 'Creature Comforts' campaign. So thankfully, this spot does justice to the legacy of Nick Park and Aardman's mockumentary classic. The heart-wrenching twist at the end punches you right in the gut. It's poignant, timely and thought-provoking. Bravo.

Runner-up: Apple 'A Climate Change Promise from Apple'. There's very little going on in this film. And it's all the better for it. No music. No fanfare. No product. Just a baby called Idan, sleeping peacefully in bed, lulled by the sounds of street traffic and chirping birds from outside. Meanwhile, a soothing voiceover promises that Apple will make its entire carbon footprint non-existent by the time he turns ten. It's a planet-sized promise, delivered in a way that's so pared back and restrained, it's hypnotic. And it works.

Sorry. Not a great week for print, I'm afraid.

It's slim pickings in outdoor too. I couldn't find a winner. If I'm forced to pick a runner up, I'll give it to Pizza Hut 'Soccer Box'. It's not great. And it's not very 'outdoor'. But now that we all have a little more time on our hands, they've at least tried to do something to help us pass the time.

Winner: ASB 'Borrow The All Blacks'. Now this is a big idea. To kickstart the economy again, ASB is donating its New Zealand Rugby sponsorship to help promote SMEs across the country. So 100 lucky business owners will have their own adverts written, produced and starring real players from the All Blacks. These ads will put the businesses in front of millions of New Zealanders through digital media, out-of-home billboards and social media. Genius. I can't wait to see the actual ads. (I just hope the final scripts do justice to the bigger idea).

Runner-up: NZ Human Rights Commission 'Voice of Racism'. Featuring the voice of celebrated filmmaker and anti-racism advocate, Taika Waititi, Voice of Racism is a website that challenges people to experience racism for themselves by listening to a barrage of racist snipes. Unfortunately, while the website is well executed, the experience itself doesn't hit home hard enough. Which is a shame. It feels like a missed opportunity. Chan Landscape.jpg
This week's guest judge is Paul Chan, chief creative officer of Cheil, Hong Kong.

Paul has been at the creative helm of Cheil since 2012.

Thankfully, he hit the ground running and quickly put the office on the map - helping the agency win its first Cannes Lion in the first year, with One Show Pencils and D&AD Pencils the following year.

Since then, the agency has consistently punched above its weight - twice winning 'Agency of the Year' at Spikes Asia 2017 & 2019, twice 'Regional Agency of the Year' at London International Awards 2017 & 2019, 'Agency of the Year' at Kam Fan 2019, Ad Stars 2019 and LIA Chinese Creativity 2019 and three-time 'Regional Agency of the Year' at New York Festivals 2018, 2019, 2020.

In the 2018 WARC/Gunn Report, Cheil was recognised as the #1 agency in Hong Kong and one of the 'World's Top 50 Creative Agencies'. It also ranked #1 in Hong Kong and #5 in Asia in Campaign Brief Asia's 2018 Creative Rankings - winning 'HK Creative Agency of the Year' along the way.

In Campaign Brief's THE WORK, Cheil was Hong Kong's #1-ranked agency for four years running in 2017, 2018, 2019 & 2020 - most recently ranking #4 overall in Asia.

It also ranked #5 in Asia in the Cannes Lions Global Creativity Report 2019, #3 in APAC in The Drum World Creative Rankings 2020 and #1 in APAC in The One Show Global Creative Rankings 2020.

Paul himself was Hong Kong's #1-ranked creative for three years running in Campaign Brief Asia's Creative Rankings - with the latest rankings listing him as the 5th 'Hottest Creative in Asia' and 5th 'Most Awarded Creative Leader'.

He was also the 5th 'Most Awarded ECD' globally and 8th 'Most Awarded Copywriter' in The Drum World Creative Rankings 2017 & 2020 respectively.

In 2018, Paul also topped Campaign Brief Asia's poll of the region's most respected creative leaders to be named 'Asia's Emerging Creative Leader of the Year'.

Paul has judged at every major award show, including Cannes Lions, D&AD, The One Show (twice), London International Awards (three times), Clio, Spikes Asia, AdFest, Ad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcan, Citra Pariwara, Taiwan 4As Creative Awards, the A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival.

Beyond his passion for the business, Paul is married with a beautiful wide and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.

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