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Seen and noted

French Road Safety: Couple

 TV   FRANCE    January 23, 2021 10:24 (Edited: January 23, 2021 21:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d3a3c_0000.png&width=200No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new Road Safety campaign by DDB Paris is a celebration of life. Every print ad and every film immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters.

VIEW THE COUPLE SPOT
VIEW THE TIMES UP SPOT
VIEW THE BATH SPOT
VIEW THE FATHER & DAUGHTER SPOT


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