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Seen and noted
 With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Mauriceâs favourite rapper â to congratulate our teams on achieving a personal best in a record-breaking year?VIEW THE SPOT  Paris-based agency Australie hijacks the codes of the 'skip ad' button to create a campaign with unskippable messages featuring prominent figures encouraging us to not ignore the voices of victims of sexual aggression and domestic violence and the rising statistics.VIEW 4 OUTDOORS  With a bank unlike any other: Banque Populaire. As the leading bank for businesses, Banque Populaire has established itself as the go-to bank for all those who dare to take the entrepreneurial leap, supporting the creation of 200 new businesses every day across France. In collaboration with its agency, ROSA PARIS, Banque Populaire is highlighting this commitment through a new advertising campaign. For this film, Banque Populaire chose to collaborate with Thomas Cailley, a talented director whose 2023 film 'Le Regne Animal' won five Cesar awards. His unique vision, both poetic and grounded in reality, was the perfect fit to bring this cinematic campaign to life, celebrating growth and radiance. The campaign debuted on television with a 60-second hero film. A digital version will follow, with a 30-second spot, as well as radio, print, and DOOH, all celebrating success in its many forms. Set to the iconic "I'm Free," a signature anthem of Banque Populaire for over 30 years, this film illustrates how success can resonate and inspire the entrepreneurial spirit beyond its own walls.VIEW THE SPOT  Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfil this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange has launched the SaferPhone solution to help reconcile parents and teenagers. Orange has been committed to a safer digital world for many years, and this launch coincides with Christmas. This service filters unwanted calls, blocks malicious links and protects against cyberthreats. The SaferPhone offer also gives you access to a refurbished iPhone 12 64GB for 99â¬.VIEW THE SPOT Foundation Abbe Pierre: Expulsion The Abbé Pierre Foundation, France's leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch its new campaign. This year, the campaign focuses on child homelessness, with over 2,000 children living on the streets in France and more than 400,000 across Europe. At the heart of the campaign is a powerful seven-minute short film titled "Expulsion," which tells the story of Adem, a young boy whose life is turned upside down when he and his mother face eviction from their apartment. VIEW THE SPOT  For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ÃTOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory. VIEW THE SPOT  In its latest European campaign, Sephora, in partnership with BETC Etoile Rouge and BETC Fullsix, invites us to reinvent traditions for a holiday season like no other. An opportunity for Sephora to bring its new brand signature 'We Belong To Something Beautiful' to life with an inclusive and bold celebration that challenges traditional family holidays, focusing on what makes the season magical: being together. VIEW THE SPOT Heimstone: Spoil Yourself Just A Little For Heimstoneâs latest campaign, weâre diving into the art of self-indulgence in a lighthearted, modern fairytale format. âSpoil Yourself, Just a Littleâ is a celebration of women embracing small moments of luxury and self-care without apology. The campaign centers on a whimsical short film about Princess Aurelia, a delightfully spoiled royal who isnât afraid to treat herself to lifeâs finer things.VIEW THE 2 SPOTS  To mark the 28th European Week for the Employment of People with Disabilities (18-24 November 2024), the association LADAPT and BETC Paris are joining forces to raise awareness among the general public and employers about equal opportunities in employment. Although 2024 was marked by the Paralympic Games, disability remains the leading cause of discrimination in France and in the workplace, according to a report by the French Human Rights Ombudsman. VIEW THE SPOT Danone: Feed Your Progress BETC Paris has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of âFeed Your Progressâ, the agency created a global platform for Danoneâs high-protein dairy brand, YoPro, designed to inspire and fuel personal growth.VIEW THE SPOT VIEW THE 3 ADS  CANAL , the European broadcaster, is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering one of the best 3-in-1 platforms with must-seen movies & series, live TV Channels but also big sport competitions, live or on-demand - whatever you decide to watch on the platform, itâs going to be great. To bring this compelling offer to audiences, BETC Paris aimed to deliver a cinematic campaign that matches the quality of the product itself. Produced by Stink Paris and directed by Tom Green (Misfits, Monsters: Dark Continent), in collaboration with La Pac. The creative idea is simple: twisting one of the most iconic action movie scene â i.e. the classic red-wire-or-blue-wire bomb dilemma â to emphasize the fact that there are no bad choices on CANAL . Whatever youâll choose, youâll win.VIEW THE SPOT Armin: the Best Cocktail In The World Cocktail lovers can discover how to make the best cocktail in theworld at home, with ARMIN's 10-year Armagnac. A playfulcampaign flips traditional mixology on its head. Want to know the secret? ARMIN reveals the recipe, step by step, in this exclusive ad. All you need to start is a bottle of ARMIN 10-Year Armagnacâjust follow eachstep precisely. VIEW THE SPOT La Vie: Everything You Love About Pork La Vie is back, and this time, itâs bigger and bolder than ever. Get ready for an unprecedented launch as La Vie⢠teams up with creative powerhouse Buzzman for its first-ever cinematic debut, hitting screens from October 9 both in French and UK movie theaters and online. VIEW THE SPOT  Grinta and Domino's Pizza confuse viewers with a completely wacky film featuring Domino's employees in a completely nonsensical conversation. But, what seemed like gibberish is actually a hidden message in morse code with a special offer for viewers to unlock.VIEW THE SPOT Heimstone: The Un Endangered Leopard Print This campaign celebrates the iconic leopard print, a fashion staple that, unlike its real-world counterpart, has stood the test of time, never going âextinctâ in the world of fashion. At the heart of the campaign is a documentary-style film that cleverly parodies wildlife conservation documentaries, emphasizing the enduring nature of the leopard print, a pattern that has evolved over the decades, always staying relevant.VIEW THE AD  The MICHELIN Guide is world-renowned for its fine selection of restaurants, but less so for its hotels. BETC Paris puts the spotlight on the latter with an original campaign involving some dry humour! If you've ever tasted the cuisine of a prestigious hotel, we wouldn't recommend sleeping in a Michelin-starred restaurantâ, begins the film, which recounts the somewhat original and bizarre experience of a man seeking sleep and comfort in a hectic kitchen. VIEW THE SPOT  A best-seller from the 60s to the 80s, it was emblematic of its era. At one and the same time a rally car, a vehicle for the Post Office, firefighters and Air France, it also evolved with society: between May 68, Woodstock, women emancipation, sexual freedom and new artistic inspirations..VIEW THE SPOT  In 2024, Carrefour is giving a new boost to Act For Food with a new act that places taste and price at the center of its approach. VIEW THE SPOT  For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine. A first in France, the advent of a new type of production solution: an innovative strategy to give life to a creative idea that would have been impossible to produce with the same agility using more traditional techniques.VIEW THE 2 SPOTS  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 5 ADS  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 2 SPOTS  In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game. More than just a film, the brand loudly expresses its new positioning âFootball. But French.â and proves this through passionate supporters, football wizardry and epic music. A new direction for the league, clubs, players, and supporters, this is the adopted positioning of the championship for the coming year.VIEW THE SPOT iPhone 16: Back Market Approved By A! During Apple's latest Keynote, held on the evening of September 9th, the brand unveiled several new products, including the iPhone 16. However, the most notable reveal was the introduction of its integrated artificial intelligence technology within the new iOS: Apple Intelligence. Back Market and Marcel decided to play with the version of Apple Intelligence released following the keynote by posing a simple yet revealing question: "What are the most sustainable ways to get a new phone?" VIEW THE CONCEPT  Through the daily life of a father, the film illustrates how exhausting a normal day can be. Getting up, getting the kids ready, getting them dressed, taking them to school, going to school yourself, dealing with confilts, being late, playing sports, running errands, forgetting errands and so on. A daily routine that's nothing out of the ordinary, but that would drain anyone's batteries. But fortunately, not the Dacia Spring.VIEW THE SPOT  Two unique talents, collaborating for the first time to tell a thrilling new story of La vie est belle. In the L'Elixir film, Academy Award-winning director Damien Chazelle (Whiplash, Babylon, La La Land, â¦) unites with Julia Roberts, to shape a film that embodies the fragranceâs radical self-love.VIEW THE SPOT  The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. VIEW THE SPOT BinItAtTheRightPlace: The Meteor In July and August, a lot of people hit the road to go on holiday. The number of fires along the way goes up because of cigarette butts thrown away. This campaign tries to raise awareness and change this behavior in an "impactful" way. The cigarette butt as a meteor in this outdoor campaign for Babel, France VIEW 2 OUTDOORS  The Quebec Financial Markets Authority (AMF) has mandated Cossette to create a societal campaign with the aim of encouraging the population to take more interest in their personal finances. We decided to create a memorable character who reminds us that we need to start taking an interest in our finances early.VIEW THE SPOT  The comedic one-minute film brings Grand Frais's brand story to life, celebrating the genuine connection that customers have with the grocery store and Inspired by this loyalty, VIEW THE SPOT  DS has launched a visually stunning and emotionally resonant commercial helmed by the acclaimed director Martin Krejci. The film draws inspiration from Antoine de Saint-Exupéry's timeless classic, "The Little Prince," reimagining the beloved story for a modern audience.VIEW THE SPOT Skoda: Roads For All Å koda, in partnership with the French Cycling Federation, is launching "Roads for all", the first car playmat featuring bike lanes to teach children about sharing the road. VIEW THE AD  In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long. Who has never splashed Tomato Ketchup all over their neighbour's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition! All these victories deserve a medal and, above all, a worthy celebration.VIEW THE SPOT  French bakery brand St. Pierre has launched its new brand campaign 'Eat avec respect', creating a bold and ownable long-term brand platform that affirms St. Pierreâs differentiated and premium offering.VIEW THE SPOT  Faced with this paradox, Orange, together with its agency Publicis Conseil, unveils a new campaign to raise public awareness and reinforce collective vigilance against the dangers of phishing as the threat intensifies. Forget text messages or e-mails full of spelling mistakes : the cybercrime and hacking sector has radically changed and has become professionalized. Hacker groups have structured themselves, particularly since the COVID-19 pandemic, and have evolved their activities by creating and marketing increasingly sophisticated cyber scam tools, accessible to all on messaging platforms such as WhatsApp, Telegram, and others. VIEW THE SPOT Publicis Groupe: The BSBot At a time when AI buzz is still setting agendas everywhere, Publicis Groupe is taking a stand to remove the BS from AI. From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using VIEW THE CONCEPT  Porte d'Ivry. Porte de Clichy. Porte d'Italie. The gates of the ring road linking Paris and the suburbs often have a bad reputation. To those unaware of their major role within the metropolis, they are simply âuglyâ, âdirtyâ or âtoo far awayâ. And yet, on a daily basis, they let millions of inhabitants from the Paris region to exchange, meet up and move around, or simply go from point A to point B.VIEW THE SPOT  Citroen takes aim at the elite in revolutionary-themed campaign for the new e-C3 via BETC Paris. VIEW THE SPOT  Big Red Buttons twisted a B2B campaign and put AI in its place with their deep-pan humour (a DeGaulle production). 'It works better When It Works Together' Orange unveils its new campaign, directed by Havas Paris and produced by DeGaulle. The films take a bold, playful direction - uncommon in B2B communications.VIEW THE SPOT  It's not where you're from that defines you, it's what you do. Supporting a team that defines true resilience, the Refugee Olympic Team. Nike is collaborating with the Olympic Refuge Foundation providing uniforms for the Refugee Olympic Team and supporting the refugee community in Paris through the ORF programme @Terrains_DAvenir. To learn more about our work together, click the link. VIEW THE SPOT  The new brand film was a creative challenge entrusted to the BETC advertising agency. The production uses a dramatic form, drawing on the talent of filmmaker Henry Scholfield, and bringing Michelinâs innovative spirit to life with a careful balance of highly cinematographic shots and 3D tech touches.VIEW THE SPOT |
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