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E.Leclerc: Being a Responsible Consumer Can be Hard

 TV   FRANCE    February 19, 2020 09:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a104_0000.png&width=200BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers - something that isn't always easy! For more than 70 years, E.Leclerc's mission has been to "defend what matters" to the French. Today, millions of them are changing their habits: they buy more locally sourced and organic products, they recycle, reuse and read the label. An increasing number of French people try to eat well every day, protect their families' health and care for the environment.

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Citroën: Cello

 TV   FRANCE    February 13, 2020 22:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0c5bb_0001.png&width=200Citroen, accompanied by its agency BETC, demonstrates the Citroen C3 Aircross SUV's versatility in its new global campaign "Cello". The film tells the story of a young girl trying to find her way supported her father who is always at her side. After crashing her mountain bike, creating shapeless pottery and suffering a heavy defeat in football, she finally finds her calling and the film ends with her magnificent cello solo that she performs in front of a full house.


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France Televisions: Let's Meet in the Southern Hemisphere

 AMBIENT   FRANCE    February 13, 2020 22:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F689f7_0002.png&width=200MullenLowe France has launched this 'Let's Meet in the Southern Hemisphere' campaign for France Televisions.
MullenLowe, France

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Safe Hands for Girls: 200 Million Girls

 TV   FRANCE    February 11, 2020 22:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F31d9f.png&width=200Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can't defend themselves. I speak for all these women.
Agency: McCann Worldgroup

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Ikea: So Quiet

 TV   FRANCE    February 06, 2020 21:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7b317_0000.png&width=200After renewing links between a father and his son thanks to its functional accommodation solutions, IKEA highlights the "better life" at home, thanks to a whole range of PLATSA storage spaces, optimized, customizable and adaptable to every need and all lifestyles.
Agency: Buzzman, Paris



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KFC France: Kentucky Burger

 TV   FRANCE    February 06, 2020 21:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9722a.png&width=200To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he's the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone's after the Colonel. They're all relentlessly searching, day and night, not because his head is on a wanted poster... but to get a chance to taste the new Kentucky burger
Agency: Sid Lee, Paris

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The Guinness Six Nations: Love Letter

 TV   FRANCE    February 03, 2020 20:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb52da_0003.png&width=200Rivals for 80 minutes, friends forever. Guinness Presents an homage to the 2020 Guinness Six Nations. Whatever happens on the pitch, or off it, nothing will come between these six rugby unions in the game’s greatest Championship. Come as rivals, leave as friends.
Agency: We Are Social, France

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EuroMillions: What Kind of Millionaire Would You Be?

 TV   FRANCE    January 28, 2020 11:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4825a_0000.png&width=200Following a competition pitting it against four other agencies, Parisian agency Romance was selected by Française des Jeux, the operator of France's national lottery games, to reposition its EuroMillions brand and build a new communication territory centered on the value of sharing. Set in a context where, today, French people are no longer dreaming of just amassing money, preferring instead to give more meaning to what they consume, EuroMillions' new tagline - "What kind of millionaire would you be" - champions a less ordinary and superficial relationship to winning big.



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Bouygues Telecom: We Are Made to be Together

 TV   FRANCE    January 28, 2020 10:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc96db_0001.png&width=200The French telecoms operator and BETC, famous for touching ads like "An Unforgettable Christmas", featuring an awkward dad dancing to Redbone's "Come Get Your Love", with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people-customers, employees, partners and the public-at the heart of its actions. That is why Bouygues Telecom has chosen a new mission: to be the operator that makes human relations grow.


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BANDAI NAMCO Entertainment Europe: Rise of New Champions

 TV   FRANCE    January 23, 2020 20:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93264_0002.png&width=200Biborg, Paris has released Captain Tsubasa: Rise of New Champions, a new game created by Bandai Namco Entertainment Europe, based on the hit manga series Captain Tsubasa. The legendary Japanese series, which started as a comic book in 1981, features the adventures of Tsubasa Oozora, who dreams of one day playing in the World Cup, and has inspired a generation of football players. To publicize the news Bandai Namco Entertainment Europe turned to Biborg to spread the word on social media.


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PUMA Football: Be The Spark

 TV   FRANCE    January 23, 2020 20:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd68a6_0002.png&width=200LAFOURMI helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilizing the brand's assets together (Griezmann, Aguero, Suarez, Reus, Le Sommer, Parris and Marozsaan) under the watchful eye of football coaching maestro Pep Guardiola. The film is embellished by an 80s electro-inspired synthesizer melody and a soaring, dreamlike, retro soundscape that accentuates the film's mysterious and cosmic atmosphere.

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Pantone: Create Your Own World

 PRINT   FRANCE    January 16, 2020 22:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112034_1579179207_Create+Your+Own+World1.png&width=200In partnership with advertising agency TBWAParis, Pantone, the provider of professional colour language standards and digital solutions, is featured in a campaign that invites you to unleash your creativity. Through five visuals that are just as colourful as they are explosive, Pantone reaffirms its leadership position as the colour authority and encourages people to continue to explore colour. Between the blue cactus of Mexico and the red pinnacles of the Australian desert, Pantone takes us on a journey into a new colour-filled universe. Through a campaign based in a world of pure fantasy, Pantone establishes a universal language of colour aimed at guiding everyone in building a world that resembles them.

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sécurité routière: We All Have The Power to Change a Life

 TV   FRANCE    January 15, 2020 23:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F39e52_0001.png&width=200Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Securite Routiere to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Securitee Routiere is revealing a new road safety awareness campaign for 2020 featuring 2 TV films and radio adverts. "On a tous le pouvoir de sauver une vie" ("We all have the power to save a life") is the first campaign conceived by Securite Routiere's new agency pool, selected in August 2019, which brings together Babel + Madame Bovary + Serviceplan.


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Match: If Commitment is Your Thing

 TV   FRANCE    January 05, 2020 10:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85cac_0002.png&width=200To promote Match's "Start Something Real" platform, Marcel created a trio of spots, each featuring seemingly hot and heavy intimate moments. But each scenario turns out to show a different sort of intimacy - moments of commitment, dedication, and love - illustrating how the dating app offers possibilities for those looking for long-term relationships.


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Wargaming, World of Tanks: The Tale of Tanks

 WEB FILM   FRANCE    December 19, 2019 17:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b048_0002.png&width=200Biborg puts a twist on the classic Christmas story with the Tale of Tanks.

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France Télévisions: A Strange Snowmam

 TV   FRANCE    December 17, 2019 20:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa411e_0004.png&width=200Through a film telling the story of a little girl who decides to make a snowman like no other, France Televisions and MullenLowe Group France remind us in of the importance of being with family during the Christmas holidays. The film launched on 10th of December on all France Televisions channels. This campaign is the first piece of work from MullenLowe Group France for France Televisions as the agency has just been chosen to manage all advertising activities for the group. MullenLowe Group France, which succeeds Publicis, was appointed the business following a competitive pitch.

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DAGOMA: Toy Rescue

 INTERACTIVE   FRANCE    December 17, 2019 18:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f734_0001.png&width=200Every year, more than 40 million toys are thrown in France. They can't be fixed: spare parts do not exist. That's why we created 'Toy Rescue,' the toy repair platform. Everyone can visit the site, find the part they need, download it for free and 3D print it. Spare parts are manufactured in an eco-responsible way thanks to the use of plant based filaments.
Agency: TBWAParis

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Skoda: Will & Chuck

 TV   FRANCE    December 17, 2019 10:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98974.png&width=200Will & Chuck take us on the car chase that wasn't to show the advantages of the Skoda key.
Agency: Rosapark

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Burger King: Home of The Other Whopper

 TV   FRANCE    December 12, 2019 18:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1ce15_0000.png&width=200Buzzman, Paris have created this spot for Burger King

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McDonald's: Childhood is Inside

 TV   FRANCE    December 06, 2019 15:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9de71_0000.png&width=200McDonald's unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box. The tradition of the red box has been cherished for a long time. When today's parents were children, they also used to enjoy playing with the Happy Meal toys. And now they watch their own children do the same. This is precisely the story surrounding the Happy Meal box - passed on from generation to generation - that McDonald's wanted to celebrate.

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Sea Shepherd France: Operation Ocean

 WEB FILM   FRANCE    December 04, 2019 20:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9be3f.png&width=200To warn about the dangers of overconsumption, agency Braaxe and Sea Shepherd France produced 'Operation Ocean', an updated version of the classic game.
Agency: Braaxe

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Carrefour: 60 Christmases Already

 TV   FRANCE    December 03, 2019 22:24 (Edited: December 04, 2019 09:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7f756_0001.png&width=200In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day. With Francoise Hardy's song "Gli Altri" playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memory's. This realization is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.
Agency: Publicis Conseil, Paris

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Harlan Coben: Soundtrack Experience

 INTERACTIVE   FRANCE    December 02, 2019 21:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F119ac_0000.png&width=200BETC bring together thriller master and Oscar contending composer to create unique soundtrack experience

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Snickers: #SnickersGate

 INTERACTIVE   FRANCE    November 27, 2019 18:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4e8b_0004.png&width=200For the last 10 years, Snickers's (a brand of Mars Wrigley group) base line campaign has been "you are not you when you're hungry." Today, in collaboration with CLM BBDO agency, the brand goes to the extreme and imagine what would happen if its team members too were not themselves on starvation. A few days ago, the brand deliberatly put Bounty bars inside Snickers packagings. Immediately the story spread around on Twitter with the hashtag #Snickersgate.

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13th Street Channel: The Underground Premiere

 INTERACTIVE   FRANCE    November 27, 2019 18:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F180b2_0000.png&width=200"Trauma", the latest production of French TV channel 13th Street (13eme Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than himself. The more time Adam spends under ground with the woman, the more he discovers. Inspired by the series' storyline unravelling below ground, BETC came up with the creative idea of the first depth-contextualised billboard, allowing fans to discover the series by descending into the city's deepest metro stations.


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Burns and Smiles: Mathéo

 TV   FRANCE    November 15, 2019 23:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd852_0001.png&width=200Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation. To change our way to look at burn victims is the aim of this new TBWAPARIS campaign, fruit of a lasting collaboration with the association Burns and Smiles.


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Orange: Got Him

 TV   FRANCE    November 15, 2019 23:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fad839_0004.png&width=200Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the 'Connected House' and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house... in shops or on the street. It all begins when a group of children and teenagers from the same neighbourhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus.

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Manor: The Guardians

 FILM   FRANCE    November 15, 2019 10:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F489ed_0002.png&width=200Manor and its agency BETC release another touching Christmas ad, "The Guardians". This year's film captures the festive spirit as Elfred and his team are faced with new challenges. We are once again allowed a glimpse behind the scenes as the elves prepare for Christmas. To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It's up to the elves, curious and quirky as ever-and with a little help from Manor, of course-to try and save Christmas, giving this new family a celebration they will never forget.

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McDonald's: Family Proof,

 PRINT   FRANCE    November 14, 2019 15:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FNov%2Ftn_110709_1573711608_4X34.jpg&width=200With this new campaign, via TBWA, Paris, McDonald's France wants to reassert that it is the families' favorite restaurant. For a child, life is often made of constraints : do not run, do not touch, do not get dirty... But at McDonald's, it's not like anywhere else : you can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination, which rhymes with freedom for families. This freedom is essential in everyday life that McDonald's France decided to transcribe with this campaign aimed at families.


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Burger King: Report It's Absence

 OUTDOOR   FRANCE    November 14, 2019 15:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FNov%2Ftn_110704_1573702202_BK_1.jpg&width=200In November, BURGER KING France is hijacking signage panels, in places where there is no restaurant nearby, to inform you that they are now using Deliveroo delivery service. A new OOH campaign visible throughout France by Buzzman. With 328 restaurants, BURGER KING is now well established throughout the country, but there are still a few places where the brand is not yet present. Instead of being complexed about it, the brand decided to make it into a strength and have fun with it.

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Peugeot e-208: Recyle The Noise, Silence The City

 WEB FILM   FRANCE    November 13, 2019 18:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24f42_0000.png&width=200Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities' noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as its notable entry into the electrical market, PEUGEOT highlighted the virtues of a promising new technology: piezo-electricity, which generates an electric current when put under stress-in this case, sound.


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Amazon Prime Video: #AmazonBingeShopping

 WEB FILM   FRANCE    November 13, 2019 18:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53952_0000.png&width=200To accompany the launch in France on the 5th of November of the second season of the "Jack Ryan" series, a Prime Video original program, Amazon and the Herezie Group offered a one-of-a-kind digital immersive experience: #AmazonBingeShopping The operation was based on a very simple but unique concept: to offer the public, already familiar with binge watching, the chance of winning the object of their choice from the second season of Jack Ryan...on just one condition: that the object was available on Amazon.fr.



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Gîtes de France: Unique Moments

 WEB FILM   FRANCE    November 10, 2019 18:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0a493.png&width=200Change has created this spot for Gites de France

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Respect Zone: Stop Harassment

 WEB FILM   FRANCE    November 08, 2019 15:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa95b5_0000.png&width=200Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On the occasion of the National Anti-School Harassment Day, the Respect Zone association reveals an innovative awareness campaign at the attention of mid and high schoolers to fight against this daily violence. A campaign developed in the context of the 5th edition of the Hack for Good program organised by Facebook. Created by Publicis Conseil, this campaign hijacks the functionalities of the social networks Facebook and Instagram to call on young people to act against school harassment and to raise awareness among them to help victims.

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Bouygues Telecom: Father Christmas

 TV   FRANCE    November 08, 2019 15:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ae97_0001.png&width=200Following the success of last year's "An Unforgettable Christmas", featuring awkward dad dancing to Redbone's "Come Get Your Love", collecting over 180 million views, the French Telecoms operator brings out yet another heartwarming family story. "Father Christmas" follows the story of a devoted dad who, driven by the love for his daughter, goes to impressive lengths to create a magical Christmas for her. The film launches on the 4th of November 2019. It was directed by Martin Werner (Henry) and set to the classic "For Once in My Life" by Stevie Wonder.
Agency: BETC, Paris

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Disneyland Paris: The Elixir

 TV   FRANCE    November 08, 2019 15:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff3695_0004.png&width=200There's a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula for Christmas magic in his North Pole workshop.


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Saint Gobain: Mission to Earth

 TV   FRANCE    November 05, 2019 21:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F19ae3_0000.png&width=200Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials. The brand has been committed for several years to improving people's well-being while helping to reduce the environmental impact on the planet. This commitment inspired Publicis Conseil to create the "Mission to Earth" communication platform. Saint-Gobain's materials are used in space exploration (satellites, rockets, robots and space telescopes for example) and it is here, on Earth, their mission is most important.


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Unesco: Keep Truth Alive

 PRINT & INTERACTIVE   FRANCE    November 05, 2019 20:34 (Edited: November 06, 2019 07:34)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Nov/tn_110404_1572918004_Screen Shot 2019-11-05 at 9.png&width=200When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide. Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street-even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some. It is from this unique angle that UNESCO, with support from its agency DDB Paris, has decided to speak out on 2 November-International Day to End Impunity for Crimes against Journalists-with a worldwide campaign that seeks to keep truth alive.

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Zalando: #FreeToBe

 AMBIENT   FRANCE    November 04, 2019 22:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ae9d_0001.png&width=200Have you ever had someone criticise your style with a sneering put-down, or had a much loved outfit or item of clothing invite a look of disapproval? Parisians who have had their fashion sense insulted are being invited to literally punch through posters on bus shelters across the city emblazoned with stereotypical put downs used to make people feel bad about what they wear, such as "Sinon, ils font la meme a ta taille?", which means: "Do they make that in your size?" and "C'est pas de ton age de porter ca!", which means: "You're too old to wear that!" The stunt is part of Zalando's "#FreeToBe" campaign, created by We Are Social, which aims to get people to fight back and free themselves from preconceived notions of how they should or shouldn't dress and, ultimately, to wear whatever they want with confidence.


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Leroy Merlin: A Life To Build

 TV   FRANCE    October 29, 2019 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F815bd_0001.png&width=200Leroy Merlin, the leader of the French diy market, launches a new communication platform, developed by its agency partner BETC. After the 2017 film 'Life's Adventure', Leroy Merlin takes a new strategic step with 'A Life to Build', confirming its position as the top home and diy sector brand in France. The film tells the story of two people who, united by destiny, decide to build their lives together.


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