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Seen and noted
 Dacia Duster, the brand's iconic SUV and everyday ally, is back with an even more adventurous look! We love the new Extreme finish, with its bold, rugged design and nature-inspired Cedar Green color. To accompany its launch, Dacia and Publicis Conseil have created a moving, offbeat film in which an adventurous but clumsy father takes his daughter on a life-size shopping trip ... in Duster way! VIEW THE SPOT Moet & Chandon: Poppies To raise awareness about biodiversity, Moet & Chandon ran a week-long social campaign, beginning on Biodiversity Day (May 22), featuring CVs of some of the most important contributors to biodiversity and the house's sustainable viticulture projects local plants and animals.VIEW THE POPPIES CONCEPT VIEW THE SHEEP CONCEPT VIEW THE LADYBUG CONCEPT VIEW THE BEE CONCEPT  For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot. VIEW THE SPOT  In 2022 Renault became the new premium partner of Roland-Garros. Renault imposes its style and logo on the tournament, playing with the lines of the court and uniquely installing its emblem, even on the net. This partnership is a perfect opportunity for both brands to promote their common ambition: to make France shine in the world. Agency: Publicis Conseil, ParisVIEW THE SPOT  CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road. But have you noticed that during a driving lesson, a car only has two people inside when it could carry up to 5 people ? That's a lot of wasted space. That's why CER, with the help of advertising agency BETC Paris, came up with a creative solution named "The Lost Ride".VIEW OUTDOOR  As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Peronne (France) has teamed up with creative agency FRED â & FARID Paris to launch a poster campaign aimed at engaging Gen Z. This effort showcases the Historial's student-focused offerings, tapping into the visual and linguistic styles that resonate with today's youth. VIEW THE KID AD VIEW THE DATING AD VIEW THE YOUNGSTERS AD VIEW THE 24 HOURS AD VIEW THE NOWADAYS AD  In the run-up to the Paris 2024 Olympic and Paralympic Games, Allianz France launches new campaign by Ogilvy Paris. The campaign, in support of the Allianz Group's partnership with the International Olympic and Paralympic Committees and Allianz France's "Team Allianz", a tightly knit team of 8 athletes, puts the focus on the relationship of trust between the athlete and his or her coach, and, by analogy, between policyholders and their Allianz France insurer. VIEW THE SPOT Burger King : Coronation On May 6th, Charles III and his wife Camilla Parker Bowles were officially crowned. The eyes of the world were on Westminster Abbey in London. While the event was watched by millions of Britons, their neighbors, the BURGER KING 100% French ingredients did not escape this international excitement. True to their reputation as the kings of grumbling, they did not miss to react to the official coronation with their usual sense of humor. VIEW THE SPOT VIEW THE NUGGETS 1 AD VIEW THE FLAME GRILLED AD VIEW THE FRIES AD VIEW THE BUN AD VIEW THE KING NUGGETS AD VIEW THE NUGGETS 2 AD  "Unusual Suspect" the advertising film from PAVILLON FRANCE thought up by LGM&co to give you big thrills while awakening your taste buds! A disturbing film to draw attentionThe French fishing sector has been experiencing a succession of unprecedented crises over the last three years: the consequences of Brexit, the soaring rise in energy costs, increasingly restrictive regulations, consumers distancing themselves from the fish counter, largely due to inflation...VIEW THE SPOT Red Cross France: Not Artificial Intelligence When humanitarian Association, Red Cross, is on the frontline, daily, and, far too often, witnessing disturbing and shocking events of human suffering BUT whose very photographs of these events are being over shadowed by seemingly as shocking and disturbing fake images generated by Artificial Intelligence, it was time to break through the proliferation of propaganda thatâs senselessly monopolizing the public's attention. In recent weeks, we've been caught up in the storm of AI generated fake imagery that's taken to the internet and gone viral in disbelief as it passes the feeds of millions, cementing doubt and discontent. The Red Cross of France decided to act to remind us that while our attention is caught up in fake newsVIEW THE UKRAINE AD VIEW THE SANSABRI AD VIEW THE MEDITERRANEE AD VIEW THE DUNKERQUE AD VIEW THE TURQUIE AD Ciotacom: France Stop Crying After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign. VIEW THE CONCEPT  With new products and services, technological innovation, and support for the ecological transition, the bank's jobs have changed profoundly. To better express the reality of these changes, BNP Paribas is giving its employees the opportunity to define what they really think their day-to-day job is. Created with Publicis France, this campaign, which aims to reveal the reality of daily life within the BNP Paribas Group, is intended to show the diversity of profiles that make up the Group today.An operation based on the participation of all the BNP Paribas staffVIEW THE MARK SPOT VIEW THE RAFAL SPOT VIEW THE MARIE LINE SPOT VIEW THE HEIKE SPOT  They thought that they were invited for a regular photoshoot for the promotion of BRI, the new original creation of CANAL. The actors were in fact immersed in commando mode for a result that turned out 100% intense. In anticipation of the release date on April 24th, the new original creation by CANAL gets an extreme key art created by the creative team of BETC Paris.VIEW THE CONCEPT Klorane: BotanyQuest To respond to 'Plant blindness" our human inability to see or notice the plants in one's own environment, plant-based dermo-cosmetic brand Klorane has launched a Twitch Live gaming experience. VIEW THE CONCEPT  Let's be real: TV shows and films are captivating the whole world and immerse us into their unique universe and keep building contemporary pop culture. And it is unmissable that foreign content is becoming more and more popular, whether it is American, British, Spanish, Korean or Japanese. To take in all the emotions that this type of entertainment has to offer, watching them in their original language is key. VIEW THE SPOT TAG Heuer Carrera: The Chase For Carrrera CELEBRATING THE FUTURE, NOT THE PAST: In 2023 the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has so much history it would have been easy to cling to the past. But the Carrera has a different mindset. A pioneering one. It's always been about breaking new ground and pushing the limits. VIEW THE SPOT  Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars. In this context, Romance has launched a new communication platform for the Audi used car label, "Leave nothing to chance," focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty. To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector. VIEW THE SPOT  "Too beautiful to be open" :Le Chocolat des Francais's new advertising campaign to promote its chocolate bars unique design. Le Chocolat des Francais is known for its chocolate quality but also for the unique design of its bars. Since the beginning, the brand conceived each packaging as a masterpiece, using artists' talent. So beautiful bars, that some of consumers do not dare to open them and keep them as decoration. Playing with this original and exclusive brand use, TBWAParis agency created "Too beautiful to be open", a new campaign with 4 visuals to prove with humor that packaging is so beautiful VIEW THE ISLAND AD VIEW THE PLANE AD VIEW THE GROCERY AD VIEW THE MARS AD  63% of working French people are looking to reduce or better control their lunch budget. To achieve this, 58% of them have chosen to cook meals at home to take to work. And 16% sometimes skip meals. 71% have brought their home-cooked food to work in the last 12 months. The main reasons are: 74% do it because it costs less, 45% because it tastes better and 42% because it's healthier. This is what this new opus is all about: the lunch box. Intermarche and Romance do not tell us about an economic context but dives us into the life of an often invisible France.VIEW THE SPOT Allcom: Obvious ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives. The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting ALL.com in the highly competitive booking platform sector. VIEW THE SPOT VIEW THE PRICE AD VIEW THE DESTINATION AD VIEW THE SUMMER AD VIEW THE WINTER AD  For March, VW is launching a tactical campaign promoting special offers during dealerships' open-door weekend. Along with DDB Paris, VW made the bold choice of avoiding a campaign focused on a promotional speech, but rather focus on the brand instead through a new creative tagline: 'It's so easy to be proud of a Volkswagen'. Both films perfectly embody the wit and humorous tone of voice that makes great Volkswagen ads. VIEW THE GRANDMOTHER SPOT VIEW THE MOTHER SPOT  It's total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagate, Dominic Artis but also and especially... Victor Wembanyama! Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.Agency: Marcel, Paris VIEW OUTDOOR Klorane: BotanyQuest To respond to 'Plant blindness", our human inability to see or notice the plants in one's own environment, plant-based dermo-cosmetic brand Klorane has launched a Twitch Live gaming experience. The experience offers gamers the chance to complete an interactive quest on Twitch, based on video game Red Dead Redemption 2, with the objective of educating them about the importance of plants, their benefits, and the risk of extinction that so many plant species face every year. The initiative stemmed from the growing problem of 'plant blindness': a lack of knowledge about plants that's caused by increased urbanisation.Agency: We Are Social, France VIEW THE CONCEPT  Volkswagen France brings back its famous ton of voice with 2 new comedies.For march tactical campaign promoting special offers during dealerships' open-door weekend, Volkswagen along with its agency DDB Paris launched a new campaign. They made the bold choice of avoiding a campaign focused on a promotional speech but to focus on the brand instead through a new creative territory: "It's so easy to be proud of a Volkswagen".Both comedies perfectly embody the wit and humoristic tone of voice that makes great Volkswagen ads.VIEW THE MADISON SPOT VIEW THE EVELYNE SPOT  After the success of the first part of the saga, which won a silver award at Effie France, Atlantic, the French leader in thermal comfort solutions, continues its momentum with the film "Bagpipes", A film with the same light and offbeat tone to carry its brand signature 'Atlantic. We feel good in your home' Because thermal discomfort is the number one problem in French housing*, Atlantic is once again taking the floor to remind everyone that a house equipped by Atlantic is the assurance of feeling good at home, no matter what the atmosphere and decoration of the home! In a context of sober energy consumption, VIEW THE SPOT Lacoste Netflix: A Collection For All Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. Starting 12 April, the iconic Lacoste clothing whether polos, sweatshirts, tracksuits and more has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows. A COLLECTION FOR ALLVIEW THE SPOT VIEW THE FIRST BRIGERTON AD VIEW THE SECOND BRIGERTON AD VIEW THE FIRST STRANGER THINGS AD VIEW THE SECOND STRANGER THINGS AD VIEW THE FIRST SEX EDUCATION AD VIEW THE SECOND SEX EDUCATION AD VIEW THE FIRST LUPIN AD VIEW THE SECOND LUPIN AD  Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier, the Cognac and bitter Orange liqueur, explores how the meeting of elements from different worlds can signal new beginnings, new perspectives, and new heights. It's the meeting of cognac and bitter orange liqueur the unexpected encounter of Grand Marnier's key ingredients that led to the creative of the new brand campaign. VIEW THE SPOT  SNCF Voyageurs, as a reference and leader in passenger rail transport, is introducing its first brand film. By affirming the new kind of freedom offered by train travel, it invites people to opt for train travel, thanks to the range of offers and destinations it proposes. Agency: Rosa, Paris VIEW THE SPOT  35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people's lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand's discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWAParis projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency. VIEW THE SPOT Optic 2000/ Valentin Hauÿ: As Far as the Eye Can See A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new perspective on the visually impaired with the Optic 2000 Group's foundation and the Valentin Hauy Association, named for the founder of the first school for the blind in 1785, where Louis Braille was educated. The concept involves a unique photo exhibition entirely created by artificial intelligence based on memorable mental images described by visually impaired individuals. VIEW OUTDOOR Fnac: Playlist - Reset by Fnac Algorithms have a great influence on our cultural consumption, on what we watch and what we listen to. After having identified our tastes, they offer options that perfectly match them. By doing so, they deprive us of all the richness of the catalogs available on platforms, but also of many discoveries and emotions that are associated with them. It's not because we're fans of French rap that we can't get a slap in the face when we discover the music of a jazz artist. Agency: Publicis Conseil, Paris VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Actimel: Immunity Station For over 25 years, Actimel has been supporting people's immune system every morning. To bring to life this promise with the gen z, Actimel is landing on Fortnite to support their immune system in their favourite game. Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle. In Fortnite, players in a difficult position can choose to reinforce their defences with the famous 'Shield Potions'. These little potions look oddly similar, both in their shape and their effect, to the brand's iconic bottles.Agency: Wunderman Thompson, Paris VIEW THE CONCEPT  For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protegee offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protegee in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. VIEW THE SPOT  With a capacity of 380 liters, the Skoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. But 380 liters remains abstract.That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Skoda Fabia's trunk.Trunks designed to match the Skoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars. Compared to its competitors, the Fabia can have up to 125 liters more! The brand invites people to visit its Instagram and Facebook accounts to try to win them. A campaign relayed in social media and digital platforms overseen by Remind PHD VIEW OUTDOOR  Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing. French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. VIEW THE SPOT CerHom: Dickpic Diagnostic Testicular cancer is the most common cancer among young adults (15-35 years) (source: Arc Foundation). However, young men do not have the reflex to go and see a doctor. Only 26% of men consult a doctor regularly and many diseases and infections are diagnosed too late. Surprisingly, however, young men seem less shy about sharing their intimacy in other circumstances, when we know that 50% of women have already received a non-consensual dickpic. (Source: * The Journal of Sex Research, 2020.) VIEW THE CONCEPT ANJ: Anti Gambling Rap Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them.With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. â¨This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. VIEW THE SPOT  John & Co is dedicated to making the earth healthier. The brand offers fertilizers, seeds and other organic products that help improve the soil and create more biodiversity. With the French independent agency Rosbeef!, they decided to hit hard with its flagship product: composts made from worms excrements... It was indeed time to pay tribute to shit. It is now done with this campaign. VIEW OUTDOOR  What if the most beautiful moment of one's life was also the most difficult one ? 79% of mothers claim being emotionally exhausted during the first months of the life of their new baby. The underlying reasons are as diverse as there are mothers: hormones, the backup role that they have to play to their child after being at the center of the attention during pregnancy, the lack of me time, the lack of sleep ... Furthermore, the myth of the perfect parents keeps over present, especially on social media. Postpartum is still a taboo topic. Gallia, expert of infant milk and category leader, has decided to tackle this cause with the help of French ad agency BETC Paris. VIEW THE SPOT McDonald's: New Colors On March 7th, McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors that can be found in the print / outdoor and film campaign developed by TBWAParis under the concept: "New colors". With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows,... VIEW THE SPOT VIEW THE CHAPLIN AD VIEW THE ZORRO AD VIEW THE VAMPIRE AD VIEW THE GUARD AD |
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