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Seen and noted
Finlandia: It's Soooo Fine Embracing Finnish Kookiness and Joyful MomentsThe âItâs Soooo Fineâ campaign embodies the Finnish spirit of enjoying life without taking things too seriously. The campaign offers to consumers a chance to indulge in pleasure without pressure.A Toast to the âSo Fineâ MindsetThe campaignâs rallying cry, âItâs Soooo Fineâ is more than a slogan. VIEW THE 2 SPOTS VIEW THE 3 ADS Lacoste: Play With Icons A new chapter in fashion sport. Following the striking success of the 2024 'PLAY BIG' campaign, Lacoste makes its latest move with the witty and beautifully crafted 'PLAY WITH ICONS'. Imagined by long-term creative partner, BETC Paris, the brand campaign celebrates two kinds of icons: Lacoste's timeless fashion-sport pieces and the legendary people who wear them. VIEW THE 5 SPOTS VIEW THE 5 ADS  A bold project built around a clear vision - transcending human physical limits to unlock everyone's full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry â an invitation to full, unapologetic commitment. VIEW THE SPOT  In a recent study, scientists from the International Agency for Research on Cancer (IARC) predicts that the number of new cases of cutaneous melanoma per year will increase by more than 50% from 2020 to 2040. With skin cancer diagnosis on the rise around the world, La Roche-Posay is pushing education initiatives globally, such as learning the life-saving ABCDE method to identify the signs of melanoma. VIEW THE SPOT Saforelle: Skincare For Down There Every day, millions of women invest time and effort into their skincare routines â layering creams, serums and SPF on their faces. But when it comes to intimate skin health, the conversation is often hushed. In a world where beauty routines are carefully crafted, intimate skincare remains a taboo subject, rarely addressed in health education and therefore shrouded in secrecy and a lack of information. In partnership with McCann Paris and McCann Health London, an IPG Health company, Franceâs #1 intimate care brand Saforelle wanted to change that with a clear message: intimate health deserves attention,VIEW 3 OUTDOORS  Back Market, the leading marketplace dedicated to verified refurbished tech, and creative agency Marcel are launching a global campaign on April 16 (ahead of Earth Day on April 22), urging consumers to take a stand against fast tech and the culture of overconsumption and overproduction. This throwaway culture is what Back Market defines as âfast tech.â VIEW THE 5 ADS  Stand-up comedians are known for baring their souls to massive audiences in the name of entertainment. But a new Tribeca-lauded documentary, Group Therapy, takes it furtherâshowing that sharing our struggles is a crucial first step in protecting mental health. Released on Prime Video, Group Therapy brings together six of todayâs leading stand-up comedians for a candid, touching and humorous conversation revealing the connections between their professional comedy journeys and overcoming their mental health struggles. VIEW THE SPOT  78% of French people donât know that KFCâs Tenders are handmade on-site. A blind spot with real impact in a market where 'handmade' is synonymous with quality and authenticity - and a missed opportunity against competitors relying on industrial processes. At KFC, VIEW OUTDOOR  'The Wait' shares the story of a woman who, by finding a home again, reconnects with life, showing how the Foundation for Housing's mission to fight inadequate housing means helping the most vulnerable regain employment, live in safety, rebuild social connections. It means restoring dignity to thousands of women and men, and helping them envision a future⦠All by providing a home. VIEW THE SPOT Salomon: Invented. ReInvented. Insurance company AXA has worked with Publicis Conseil to change its insurance policies across France in order to recognize domestic violence as a risk and help women and children who are its victims. The initiative, supported by a large scale national advertising campaign, will provide emergency relocation support for domestic violence for the first time. In France, domestic violence is on the rise. The number of domestic violence victims reported to police stations has doubled between 2016 and 2023, rising from over 124,000 to more than 270,000.* And these are only the reported cases. According to the Womenâs Foundation (Fondation des Femmes), the actual number of victims is estimated to be closer to 1 million each year. VIEW THE SPOT .jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2025/Apr/tn_175062_1744081678_Visuel (1).jpg&width=200") Citroën and BETC Paris have announced the launch of a first-of-its-kind campaign, which will see the car brand replace illegal speed bumps across France with Citroën-branded âbumpboardsâ. The vast majority of speed bumps in France fail to meet current safety standards, according to research published in 2024. Of the estimated 450,000 speed bumps across the country, most are technically non-compliant. Rubber speed bumps have been banned in France since 2009 due to their tendency to become extremely slippery when it rains, posing a serious hazard to motorists, cyclists and pedestrians alike. VIEW OUTDOOR Laboratoire Gallia: MommyPhone What if a babyphone wasn't just for listening to babies? That's the idea behind MommyPhone, the new campaign from Laboratoire Gallia, which highlights an often overlooked reality: parents need to be listened to too. By turning one of the most emblematic objects of parenthood on its head, Laboratoire Gallia raises an essential question: after giving birth, all attention turns to the baby... But what about the parents? Imagine a babyphone with a button linking parents directly to experts in early childhood and parenting. That's the idea behind MommyPhone, a powerful symbol to highlight Laboratoire Gallia's helpline. VIEW THE CONCEPT  As the global automotive sector faces uncertainty, âDonât Be Brave. Be Smart.â taps into iconic film genres to reframe the used car buying experience with humorâturning whatâs traditionally seen as a high-stakes decision into one grounded in trust and reassurance. Directed by Tom Green, the campaign's 3 parody films reimagine horror, drama, and epic cinematic conventions, reinforcing Spoticar's strategic goal of making car buying feel less risky.VIEW THE 3 SPOTS  BETC Paris has launched a heart warming new campaign for the highly anticipated Disney Music Festival, set between 19th April and 7th September 2025, where multiple stages across the park will bring Disneyâs iconic songs to life all day long. At the heart of BETC Parisâ campaign is the simple yet profound insight: Disney music is a universal language. VIEW THE SPOT  KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger. This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger'VIEW THE SPOT  A pioneer in French luxury hospitality, Sofitel takes a new step forward with its official launch on TikTok, the platform shaping cultural trends for new generations. With Sofitel Encounters, a serial format of digital content, the brand explores a new narrative territory where luxury is told with humour, aesthetics, and spontaneity.VIEW THE 2 SPOTS  Since 1863, Solvay has harnessed the power of chemistry to deliver innovative and sustainable solutions that address the planet's most essential needs. The company helps to shape a better world through air purification, water and food preservation, health and wellness protection, eco-friendly textile production, and enhanced tire durability. In partnership with VML France, Solvay is launching a new B2B campaign aimed at breaking the âboringâ perception of chemistry and showcasing its essential role in everyday life.VIEW THE SPOT  Whether itâs small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses... Because homes that evolve are lives that move forward. Leroy Merlin's mission is clear: to support the projects of 68 million French people, so that everyone can improve their home â and their life. To embody this commitment,VIEW THE SPOT  In 1984, Renault unveiled what can be considered the first "car for living ": Renault Espace. This innovative vehicle, capable of transporting up to 7 passengers, has often been copied but never equaled. More than 40 years later and after five generations, new Renault Espace is unveiled today and will be available for order starting April 8, with test drives available in dealerships starting in June. Two years after the launch of its latest generation, Renault Espace full hybrid E-Tech evolves with a new design that adopts the aesthetic language of the brand's iconic models, Austral and Rafale.VIEW THE SPOT  This International Women's Day, YSL Beauty presents âDon't Call It Loveâ, a thought-provoking global campaign as part of our âAbuse Is Not Loveâ program. Did you see signs of abuse in this film? When we romanticize toxic behaviors, we normalize abuse. Whether itâs physical, sexual, psychological, or financial, abuse is abuse. And abuse can come with warning signs. From intrusion, jealousy, isolation to blackmailing and intimidation, there exist nine key categories of warning signs. If you are aware, you can act. One in three women experience abuse in their lifetime. The fight against intimate partner violence matters!VIEW THE SPOT SecondeChanceorg: The Black Dog SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its âBlack Dogâ operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song âThe Black Dogâ, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results. The analysis is clear: black dogs face a sad phenomenon - they stay on average four times longer in shelters because of their color. A disastrous situation also known as the âBlack Dog Syndromeâ. This phenomenon is particularly problematic after the summer, a period when more than 60,000 animals are abandoned each year.VIEW THE CONCEPT  Traditionally, eating French has meant coq au vin, niçoise salad, ratatouille⦠and many other time-honored favorites. VIEW OUTDOOR Surfrider Foundation : Make The Ocean Great Again
FRANCE
February 25, 2025 16:22 (Edited: March 27, 2025 07:34)
 Following President Trump's arbitrary decision to rename the Gulf of Mexico, .becoming and the Surfrider Foundation Europe responded in kind. They launched the "Make The Ocean Great Again" campaign, turning political absurdity into a powerful statement about ocean conservation by renaming European aquatic sites with ecologically focused names. Using Google My Maps, they selected 10 aquatic sites, giving them new, ecologically-focused names like The Free From Harmful UV Filters Beach, The Free Nurdles Beach, and the Bye Bye Chemicals Flow, each accompanied by a short text. Because, sometimes, the best way to fight absurdity is with creativity...VIEW OUTDOOR  So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good! Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favourite team play in Ligue 1? It's a tough choice for them happening every year. PLAY THE SPOT  With UN.patent, Renault is licensing its safety innovations for electric vehicles to the global automotive industry. Through this unique initiative, Renault is giving concrete support to Jean Todt, the United Nations Secretary General's Special Envoy for Road Safety. The first technology to be made available under a freeVIEW THE SPOT Air France: Holidays Launched in a test phase during summer 2024, Air France Holidays is a new and constantly evolving package holiday offer. The website provides flexible "dynamic packages" for stays in more than 400 destinations at highly competitive prices, available year-round. To introduce this new offering across France, Air France is unveiling a distinctive advertising campaign created by Aura by Omnicom.VIEW THE SPOT  In a segment where premium automotive campaigns often prioritise sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit. The film follows a compassionate young woman who risks everything to help her friend, a stranded alien, return to his ship. As military helicopters circle and government SUVs give chase, their journey in the ë-C4 becomes a tender story of trust and connection â until our alien friend reveals their true intentions in an unprecedented act of automotive desire.VIEW THE SPOT  France's leading furniture and home décor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products. It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.VIEW THE SPOT  Designers, illustrators, and artists came together to create 25 unique logos, each reflecting the many personalities of passenger rail service SNCF Voyageursâ travelersâfrom dreamers to data enthusiasts, nostalgics, and more.VIEW THE SPOT  Deezer, the global music experiences platform, is back with the second instalment of its 'Live The Music' brand campaign, produced by BETC Paris. Taking the concept to the next level, Deezer's latest ad transforms a boxing match into an electrifying dance battle, blending the iconic dance styles 'voguing' and 'waacking' with intense athleticism. The spot opens in a packed, high-energy arena, where two muscular boxers face off in front of a cheering crowd. VIEW THE SPOT  Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign that celebrates the famous race's heritage of exploration and self-transcendence. The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton's film is visceral and hyper-realistic, reminiscent of the great film productions. VIEW THE SPOT Nescafe: The Day Is Ours For The Making NESCAFE is set to affirm its position as the morning essential with the launch of its European campaign, "The day is ours for the making." The campaign, developed by Publicis Conseil, underscores the unapologetic truth about mornings: they're tough, groggy, and far from perfectbut the right start can set you up for a great day. VIEW THE SPOT  Forty Years Later, Renault and Publicis Conseil imagine the sequel to the Iconic "Les Voitures a Vivre" ad, fully connected to our era by highlighting the entire E-Tech electric range. For over 125 years, Renault has been meeting its customersâ mobility needs. As a pioneer in creating "voitures a vivre," the brand has designed vehicles that are both popular and innovative. With its strategic plan, Renaulution, Renault is paving the way for a more sustainable future by offering a complete range of iconic 100% electric E-Tech vehicles, including:VIEW THE SPOT L'Enfant Bleu Association: Death Notice On Wednesday, December 11, the L'Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise awareness of the realities and impact of child abuse. Every week in France, a child dies at the hands of his or her parents. An unbearable statistic, but behind each figure lies a life shattered. A life that could be saved. For over 30 years, the association L''Enfant Bleu - Enfance Maltraitee has been fighting to protect abused children. But this vital mission depends on the generosity of the public, which accounts for 80% of its resources. VIEW THE AD Marshall Islands Soccer: No Home Jersey The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have come up with a striking and innovative way to draw global attention to their national football teamâs plight: a national football jersey designed⦠to disappear. The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognised national football team. Despite having players, a federation, and a football field, the process of recognition has been slow. VIEW THE CONCEPT  Paris, December 2024 â Heimstoneâs new holiday campaign brings festive magic, Parisian elegance, and cutting-edge technology together in a heartwarming and innovative story. Titled âSanta, What Should I Wear?â, the campaign is a modern, AI-enhanced musical extravaganza that follows Delilah, a Parisian navigating a familiar holiday dilemma: what to wear for her Christmas party?VIEW THE SPOT  To launch KFC's new French fries, we teamed up with an influencer and asked her to do it in the most epic and literal way possible: 16,000 feet in the air.VIEW THE SPOT  With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Mauriceâs favourite rapper â to congratulate our teams on achieving a personal best in a record-breaking year?VIEW THE SPOT |
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DDB Paris have created this campaign for Salomon
Steve Agency, France delivers a new spot happn.