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Seen and noted

Ubisoft: Rainbow Six Siege The Shooter

 TV   FRANCE    November 26, 2020 22:45 (Edited: November 27, 2020 09:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0bff6.png&width=200One of the most popular franchises in the world, Tom Clancy's Rainbow Six SIEGE is played by 65 million players. In this online tactical shooting game, inspired by Tom Clancy's novels, players play as a team of agents from around the world equipped with unique skills. To highlight the game's quality and added value to players, CLM BBDO created a film that immediately immerses the spectator in the heat of the action, right in the player's seat.

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Restos Du Coeu: We Still Need Us

 TV   FRANCE    November 26, 2020 22:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24f4f.png&width=200Restos du Coeur launches an appeal for donations in a year, 35 years after its founding, where the French charity is needed more than ever.

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YSL Beauty : Abuse Is Not Love

 TV   FRANCE    November 26, 2020 22:22 (Edited: November 27, 2020 09:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a91b7_0000.png&width=200According to the United Nations, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of Intimate Partner Violence (IPV), something that 30% of women will experience in their lifetime*. In response, Yves Saint Laurent Beauty, whose brand heritage is closely linked to the defense of women's freedom and independence, has decided to launch an international program to prevent Intimate Partner Violence.

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Dagoma: Imagination

 TV   FRANCE    November 26, 2020 09:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff08cf_0002.png&width=200Yes, Christmas is coming, even if this year it will have a flavour all its own because of the pandemic. At the time of writing this press release, nobody knows how the holiday season will unfold, but one thing is certain, everyone in France hopes to be able to spend time together with family and friends, and we all dream of enjoying that breath of fresh air at last. Yes, a little breath of fresh air, with some long-awaited good news under the tree! At least that's what we hope, because with or without Covid, the problem is predictably the same each year: will the presents satisfy the hopes of our children? Will they be a suitable match for their overflowing imagination?

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Carrefour: The Letter

 TV   FRANCE    November 26, 2020 09:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9db62_0000.png&width=200Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on TV. In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength.

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Regles Elementales: Have Lunch

 PRINT   FRANCE    November 24, 2020 16:30 (Edited: November 25, 2020 03:30)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120484_1606179090_Have lunch.png&width=200In a woman's life, period-related expenses average around 8000 Euros an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Regles Elementaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women.

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McDonalds: McDrive

 PRINT   FRANCE    November 20, 2020 17:19
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120357_1605772985_McDrive1.png&width=200A little bit hungry on the road? No time for shopping? Feel like a surprise? We all have a good reason to visit McDrive. The new McDonald's France campaign, created by TBWAParis, point out this essential and particularly useful service in the current context, by highlighting this little habit: after going to McDrive, we pay particular attention to our order.
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Nerf Hasbro: The First Couch

 AMBIENT   FRANCE    November 20, 2020 17:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe9f47_0002.png&width=200Nerf and Hasbro have created 'The First Couch That Helps Combat The Children's Sedentary Lifestyle' in new outdoor campaign via Creapills, Paris.

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Abbe Pierre Foundation: Ensemble

 TV   FRANCE    November 18, 2020 14:17 (Edited: November 19, 2020 01:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/19d00_0000.png&width=200It's within a particular context that the Abbe Pierre Foundation, a French charity devoted to helping the homeless, is speaking out at the end of this year. The health crisis has not only weakened those on the streets, but also many people in already precarious situations (seasonal workers, unemployed youth, workers, etc.). It is estimated that this crisis has pushed a million people in France into poverty. The French showed tremendous generosity and solidarity during the first quarantine, but what will happen with the economic crisis, when they too will have to tighten their belts?

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Surfrider Foundation Europe: The Drop

 TV   FRANCE    November 18, 2020 14:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd995_0000.png&width=200ici Barbes is proud to be once more this year partnering with the Surfrider Foundation Europe. The Drop is again a timely warning about the disastrous impact of microplastics on the seabed and highlights the urgency of preserving the ocean and the health of all of us. It has been calculated that there are up to 51 trillion plastic particles polluting the ocean right from the surface to the deepest depths. The environmental impact is catastrophic for the marine ecosystem as well as for our health. For sharing across social networks, The Drop has been conceived and created by Ici Barbès for the Surfrider Foundation Europe to raise awareness and the profile of the issue of plastic microbeads with the general public. It also aims to alert politicians, opinion leaders and legislators as to the urgency of banning the systematic use of microplastics in our everyday products. .

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Cite Larchitecture Et Du Patrimoine: Armchair Tour

 INTEGRATED   FRANCE    November 15, 2020 15:48 (Edited: November 16, 2020 02:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/78db7_0000.png&width=200On march 2020, France enter into lockdown to slow covid-19. Moving around is forbidden. Shops, restaurants close their doors, as do the museum. We can't go to see Mona Lisa at the Louvre or a Van Gogh at the Orsay museum, nor the scale model to Mont Saint-Michel at the "cite de l'architecture". But Mont Saint-Michel itself quite different to the Mona Lisa. Isn't in a museum. It's in Normandy in France ! Idea : So we invited the French to go and seat for themselves during the lockdown with the"Tour de France de l'architecture". On every day, the cite de l'architecture presented a iconic building accompanied by a google street view link, to see and explore this building, without moving their armchair.

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Starwax: Parquet

 OUTDOOR   FRANCE    November 12, 2020 07:36 (Edited: November 12, 2020 18:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120106_1605066320_STARWAX_PARQUET.jpg&width=200This summer, Starwax launched its new brand signature "As obsessive as you" In November, the brand reaffirmed its engagement with an eye-catching third communication featuring its cleaning products. A national poster campaign imagined by Buzzman. Since 1964, Starwax has been advocating the ultimate requirement in terms of cleanliness and maintenance. In 2020, the brand is determined to revalue perfectionists through its high-end, hyper-specialized products. Products that the brand is once again showcasing through a humorous catchphrase campaign.

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Blackmarket: Freedom

 TV   FRANCE    November 09, 2020 23:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99006_0000.png&width=200And yet, despite these major societal advances, there is a diktat that we have never questioned. That of always having to buy the newest product possible; of accepting the incessant pace of technological innovation imposed by the major brands. This is the consensual tyranny of the new. To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market. Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones. A future that Backmarket is proud to be the standard-bearer.

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Movember:Colonel Sanders Shaves

 AMBIENT   FRANCE    November 06, 2020 08:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd6ec0_0003.png&width=200Movember, the month formerly known as 'November', is a moustache-growing charity event that raises funds and awareness for men’s health. The rules are simple, start clean-shaven, then let your Mo take the spotlight and start conversations. On November 1st, one of the most famous mustachioed public figures, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one. KFC France replaced its famous logo with a shaved one on all its media for one day, inviting KFC fans to be part of the Movember initiative.

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Renault Twingo: Electric

 TV   FRANCE    November 05, 2020 21:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe079_0004.png&width=200To support the new electric version of the Renault Twingo, Publicis Conseil invited TROUBLEMAKERS and directing duo Luca & Sinem to work with the illustrator Philippe Petit-Roulet to rejuvenated the original 1993 campaign for the small, non-conformist city car that woke up the city. The original campaign marked its time and has remained in the hearts and in the DNA of Twingo.

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Burger King : Order From McDonalds

 PRINT   FRANCE    November 05, 2020 16:20 (Edited: November 06, 2020 03:20)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_119951_1604541981_Screen Shot 2020-11-05 at 10.png&width=200This is the surprising but united message that BURGER KING France decided to launch to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L'Equipe and Le Journal du Dimanche) and posted on the brand’s social networks. Agency: Buzzman, Paris.

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Ubisoft: Assassins Creed Valhalla

 TV   FRANCE    November 04, 2020 15:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4adda_0000.png&width=200Ninth century. It is in the heart of medieval England that Eivor evolves, the latest born hero of Ubisoft's cult series. Fearsome Viking leader and determined to save his own, Eivor must show strength and ruse to ensure the survival of his people. Better than anyone, he knows you don’t get to make a good first impression twice, so he leaves nothing to chance. A state of mind created by the Swedish studio Goodbye Kansas, which, thanks to a realistic, dynamic and off-beat film, plunges us into the heart of a Viking raid. It is the beginning of a long quest during which Eivor will not only have to secure his place at the table of the all-powerful but also in Valhalla, the paradise of warriors. Agency: DDB Paris.

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Aigle: Fashion To Love Longer

 TV   FRANCE    October 29, 2020 09:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9488.png&width=200A simple message about the brand's durability conveyed through a story of 2 sisters, childhood, and a very meaningful parka.

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Musée d’Orsay:the Centre des Monuments Nationaux

 TV   FRANCE    October 23, 2020 14:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2cce_0000.png&width=200For the first time, Parisian museums open their doors to skateboarding and classical ballet in a video. A contemporary love story set in a magical fairy tale Paris and an exclusive journey into empty monuments. A three-minute poetic flight over a musical score by Max Richter to rediscover French cultural heritage through an original perspective.

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McDonalds: Books

 TV   FRANCE    October 23, 2020 09:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F28063_0001.png&width=200Since 2015, McDonald's France has been offering families and its youngest members the choice of a book or a toy in all its Happy menus Meal. By inviting people to choose a book, the brand is working to pass on the love of reading to a whole generation of children and to offer family reading time. And it works: more than 60 million books have been distributed over the last 5 years to millions of children throughout France. With this film by TBWAParis, McDonald's wants to present this commitment by immersing us in a mother/daughter reading experience that has all the makings of a great epic and wonderful adventure

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Gillette: Look Like The Man You Really Are

 TV   FRANCE    October 23, 2020 09:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff645f_0000.png&width=200Marcel launches new campaign for Gillette created in collaboration with rookies from the Kourtrajme school The campaign "Look Like The Man You Really Are"" produced in collaboration and directed by students of Kourtrajme’s film school, Gillette takes a fresh look at French men, both in their "shaving" moments and their daily concerns. Shaving takes on a special dimension: alone in front of the mirror, it's a special moment in your personal journey that gives you the strength you need to project yourself into life. With conviction.

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Unesco: Asia

 PRINT   FRANCE    October 23, 2020 08:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FOct%2Ftn_119427_1603180801_1.jpg&width=200UNESCO reveals the hidden face of trafficking in cultural property with an international campaign. Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’ memory. It is also one of the most important sources of funding for criminal and terrorist organizations.

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Honda : This Is Not A Prototype

 TV   FRANCE    October 16, 2020 13:01 (Edited: October 17, 2020 00:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dc4f0_0002.png&width=200The Honda e is proof that powerful dreams can be "This is Not a Prototype" echoes this truth, opening inside of a woman’s imagination, high above the clouds, before descending onto a white, illuminated road a powerful symbol of concepts and their path to becoming real. As the Honda e advances down this road, it glides through a dream-world

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Burger King : The Whopper

 TV   FRANCE    October 14, 2020 16:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F033ed_0003.png&width=200BURGER KING Switzerland takes the floor to present its preservative-free WHOPPER. Signed "Real food always tastes better", the brand imagined an absurd demonstration consisting of timing customers while they eat their WHOPPER. The result is surprisingly obvious: on average people eat their WHOPPER in less than 10 minutes, so why put preservatives in it?

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Playboy Fragrances : Make The Cover

 TV   FRANCE    October 12, 2020 15:47 (Edited: October 13, 2020 02:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/04e0b_0002.png&width=200For decades, Playboy has been one of the world's most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all-new fragrances are a homage to the brand's iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can 'Make the Cover'

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Intermarché: Les Questions

 TV   FRANCE    October 12, 2020 12:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff023c_0001.png&width=200Leon is 6 years old. And 6 is the age of questions. His parents' day is therefore punctuated by the "Why", the "What?" and "How come?". But 6 years old is also the age when one can still improvise answers by unscrupulously abusing the trust that children have in their parents. Phew. To the music of Francois Truffaut's movie 'The 400 Blows', Romance and the director Rudi Rosenberg draw up in 1 min 40 seconds the portrait of this little man with 400 daily questions with poetry and tenderness.

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Pornhub: Not My Job

 TV   FRANCE    October 10, 2020 10:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F36525_0000.png&width=200BETC Paris has released this hilarious music video that sees a variety of phallic and vulvic household objects protest their roles as makeshift sex toys to the tune of The Blood Hound Gang's classic hit "The Bad Touch" to promote PornHub sex toys.

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Renault: Mountain

 PRINT   FRANCE    October 09, 2020 08:53 (Edited: October 09, 2020 19:53)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Oct/tn_119096_1602177309_Ads-1 (1).png&width=200With a new Renault Duster, the off-road it's always on the road.

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Renault: 100% Electric Vehicle Town

 TV   FRANCE    October 07, 2020 19:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3658a_0000.png&width=200Last July 21st, Renault inaugurated in the city Appy, the first "100% electric vehicle" town in France by providing each household with a New Renault ZOE. Imagined by Renault in collaboration with its agency Publicis Conseil,

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RSF:Press Freedom Pact

 PRINT   FRANCE    October 07, 2020 18:25 (Edited: October 08, 2020 05:25)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Oct/tn_118918_1601949367_RSF 1.jpg&width=200Following the first 2020 presidential debate in the United States, Reporters Without Borders (RSF) has launched the "PressFreedomPact" a campaign challenging candidates running for office in November’s elections to publicly commit to upholding the principles of press freedom.

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Hermes: Objects For Interior Life]

 TV   FRANCE    October 03, 2020 16:10 (Edited: October 04, 2020 02:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/310ac_0000.png&width=200Six years after it was founded, Birth, has consolidated its vision and approach as a leading creative production house in Paris & London. The Birth method has found a particular resonance in the dialogue with luxury and beauty brands by privileging an open, enthusiastic connection between artists, photographers and directors with diverse backgrounds and creative teams in search of new collaborations. Birth LX is our new department dedicated to luxury and beauty brands and which will be managed by a team of 5 people, with producer Yohan Ungar at the helm. Yohan Ungar has been Hugo Legrand Nathan's partner since the beginning of the Birth adventure, first as director and now executive producer.

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Orange International France : The Toy

 TV   FRANCE    September 30, 2020 13:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F87fe5_0002.png&width=200The awareness of our impact on the planet has increased, so Orange has decided to raise awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, but also of non-renewable natural resources that it is essential to preserve. In France, it is estimated that more than 100 million phones sleep in drawers. It is in this context that Orange is launching with Publicis Conseil a new campaign and gives everyone the power to act by a simple gesture: give a second life to their old phone by bringing it back to store. The film “The Toy”, directed by Frederic Planchon (Iconoclast), tells with great sensitivity and emotion the intimate, sincere and unconditional relationship between a little girl and her toy, the famous "Fisher Price" rolling phone.

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McDonalds: Bitten Billboards

 OUTDOOR   FRANCE    September 26, 2020 07:36 (Edited: September 26, 2020 17:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118646_1601000068_Bitten Billboards1.jpg&width=200TBWAParis has created this outdoor 'Bitten Billboards' campaign for McDonald's.

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Zeplug: Paperwork

 PRINT   FRANCE    September 24, 2020 08:27
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118584_1600866337_Zeplug_Paperwork.jpg&width=200Getting an electric is very easy.Getting the EV charger is not.So choose the right person if you do not want to live a nightmare.

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Amazon Prime Video: Superwear

 PRINT   FRANCE    September 24, 2020 07:37
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118573_1600839304_Homelander.jpg&width=200When you watch TV, your laptop is often positioned on your private parts, putting them in real danger (from electromagnetic waves, bacteria, heat, etc.). This can ultimately harm fertility, affecting the mobility, viability, and morphology of sperm and eggs. Produced by Lambs, a pioneer in protective clothing and thanks to their patented WaveStopper technology, SUPERWEAR have been effectively designed to protect the superpower that is in each of us. Agency: Herezie Group France.

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Amazon Prime Video: Superwear

 TV   FRANCE    September 21, 2020 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6d81_0001.png&width=200For the release of their season 2 flagship series The Boys, Prime Video,
its agency HEREZIE and the startup Lambs launch the SUPERWEAR:
A collection of technological underwear protecting men and women from the dangers threatening their fertility.

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Valentino: Voce Viva

 TV   FRANCE    September 21, 2020 21:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F26c13_0000.png&width=200To support the launch of Valentino's new feminine perfume, L'Oreal Luxe called on agency BETC Etoile Rouge to create "Voce Viva," an integrated communication campaign revealed on September 17, 2020. For this new perfume, L'Oréal Luxe, VALENTINO and artistic director Pierpaolo Piccioli wanted to celebrate the power of the voice: as a means of expressing uniqueness, strength and instilling this power in others. To promote this universal message, VALENTINO collaborates with international icon Lady Gaga

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Jean Paul Gaultier: Le Male Parfum

 TV   FRANCE    September 18, 2020 09:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F27e9f_0000.png&width=200Not quite an Admiral, but still VERY admirable. The world’s sexiest sailor has just been upgraded: Now he is a Captain! You’ve seen him in the factory and now he’s back at sea. With his shirt open and flapping in the wind, his torso is free to tease the breeze. Officially an officer, he has the perfect pout. Around him even the waves lose their bearings, and feel lost at sea. Discover Le Male Le Parfum, the new fragrance for men by Jean Paul Gaultier. Agency: Mazarine France.

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Ubisoft: The Assembly

 TV   FRANCE    September 15, 2020 07:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbc92c.png&width=200A thrilling cinematic style film, "The Assembly" gives us a taste of Riders Republic, Ubisoft's new multi-player game for outdoor sports enthusiasts looking to join together and explore America’s breathtaking natural parks. Whether propelled by rocket, riding a bike or even dressed as a panda, everyone's invited to join the adventure in the Riders Republic

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Ouigo: Traffic Jam

 TV & OUTDOOR   FRANCE    September 11, 2020 10:54 (Edited: September 11, 2020 20:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e5fc2_0000.png&width=200Rosapark's film "Traffic Jam" cleverly shows the distress of traffic jams to promote the smarter alternative, high-speed, low-cost train service Ouigo. The campaign also extended to outdoor signage where drivers were most likely to see it on the backs of trucks, and messages on Waze.

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