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Seen and noted

AXA Insurances: Know You Can

 WEB FILM   FRANCE    August 14, 2019 22:28 (Edited: August 15, 2019 08:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d3e56_0001.png&width=200AXA Insurance continues its 'Know You Can' campaign with brand ambassador and global tennis star Serena Williams, with the creation of an interactive tennis court, created with Publicis Consultant and makemepulse. Serena Williams has often spoken out about her own crippling self-doubt, its damaging effects, and her struggle not to allow these negative thoughts to impact her life. This campaign encourages everyone who experiences personal self-doubt to break their barriers to success, tackle their negative thoughts head-on and smash them to pieces - coached by none other than Serena herself. The campaign launched with a live event at AXA headquarters in Paris and continues to be the focus of their new brand positioning.

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Europcar: Move Your Passion

 OUTDOOR & PRINT   FRANCE    August 07, 2019 11:39 (Edited: August 07, 2019 21:39)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108025_1565147610_Europcar.jpg&width=200ROSAPARK Paris has created this ad for Europcar.

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SNCF Nudge Unit: Peeing

 AMBIENT   FRANCE    July 30, 2019 21:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_107739_1564454990_SNCF_Peeing+1.jpg&width=200In France the SNCF Nudge Unit wanted to deter city residents from urinating in public places so they targetted these common areas near train stations. With Ogilvy Paris the SNCF Nudge Unit created sporting murals with children's faces on them as means to keep outdoor spaces urine-free. The murals also played on the French respect for sports.

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McDonald's France: Turn Left

 OUTDOOR   FRANCE    July 30, 2019 21:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_107735_1564454875_Turn+Left.png&width=200McDonald's shows the way in its new directional campaign featuring its iconic French fries. In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald's France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism. Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations. Thanks to this new campaign, you'll never take the wrong way anymore! Agency: TBWAParis.

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Burger King: Why Try to Roast When You Can’t Even Flame Grill?

 OUTDOOR   FRANCE    July 26, 2019 20:33 (Edited: July 27, 2019 06:33)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_107655_1564102764_served by a King or served as a King1.jpg&width=200A few days ago, BURGER KING Belgium was surprised to discover that McDonald's Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be "served by a King or served as a King". A great opportunity for the King of WHOPPER to meet his historical competitor, through a giant panel on the front of his new restaurant: "Why try to roast when you can't even flame grill?"
Agency: Buzzman, Paris


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Skyn Condoms: Explore Yourself

 TV   FRANCE    July 24, 2019 20:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe38ee.png&width=200While we've spent the last 50 years making advances in exploration, and as we continue to set sight on destinations further and further away, we've been neglecting important exploration down here on earth - self-exploration. The campaign promotes the condom brand's line of sex toys and seeks to erase taboos by reminding us how important it is to know ourselves. In addition to the film, the Sid Lee Paris organised 2 billboard trucks with a message to "Explore Yourself", which circulated the SpaceX and NASA headquarters, in L.A. and D.C. respectively, on the 50th anniversary of the landing.


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Hasbro: The Game Doesn't Wait

 AMBIENT   FRANCE    July 19, 2019 15:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fae6bf_0000.png&width=200Children dream of playing with their parents … but it's not always possible for parents to have the time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them. Agency: Creapills, Paris.

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Nissan Qashqai: Moon Landing

 TV   FRANCE    July 16, 2019 22:19 (Edited: July 17, 2019 08:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35c2d_0004.png&width=200In partnership with ITV, the campaign launches on July 16th with an epic 60 second film during a show dedicated to the moon landing. The film itself features a skateboarding astronaut in zero G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan's ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: "Technology is beautiful, when it moves us"

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Bouygues Telecom: Spot The Reference

 TV   FRANCE    July 12, 2019 22:11 (Edited: July 13, 2019 08:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/506b3_0002.png&width=200Bouygues Telecom are bringing out a new TV commercial that should intrigue and challenge even the most hardcore Netflix fans! There is a to more to this 60 second drama than what meets the eye - even the eye of an expert. More precisely, there are 20 hidden references to original Netflix shows in this ad. Your mission? Find them. Okay. So, you've spotted the lights from Stranger Things? Congrats... but that was the easiest one. To find the other 19 you might want to take a closer look or two - even committed Netflix bingers with a trained eye for details will struggle to spot all the references. The film created by BETC Paris shows a typical teenage boy chilling in front of Netflix on his phone when the battery suddenly runs out.

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PUMA Football: Find Your Flow

 INTERACTIVE   FRANCE    July 12, 2019 21:15 (Edited: July 13, 2019 07:15)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4adb5_0001.png&width=200PUMA's Ambassadors inspired the agency's creatives to imagine a campaign in which each player defined their version of "Flow", and played their part in a musical symphony conducted by DJ Snake. On the musical stage, "Flow" is a unique blend of technical skill and personality. On the pitch, "Flow" is the gift that singles out the great players from the good. The agency therefore gave shape to the "Flow" of each player, mixing music and football culture, creating for each a unique visual and musical landscape, including: album title, album cover, an original track created by DJ V!Ktor, and a music video. These albums, which go with playlists curated by each player, are to be discovered exclusively on the campaign's partner platform, Spotify.
Agency: Lafourmi

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Paris Aéroport: Fake Taxis Hide Real Risks

 PRINT   FRANCE    July 11, 2019 14:08 (Edited: July 12, 2019 00:08)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106156_1562742247_Fake Taxis Hide Real Risks1.jpg&width=200W Agency, Boulogne-Billancourt, France has created this 'Fake Taxis Hide Real Risks' print campaign for Paris Aéroport, warning travelers of the risks posed by fake taxis.

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Entourage (NGO for the Homeless): LinkedOut

 PRINT & INTERACTIVE   FRANCE    July 11, 2019 13:49 (Edited: July 11, 2019 23:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/86447_0000.png&width=200Homelessness and exclusion are vicious circles from which it is difficult to escape. For three years, non-profit organisation ENTOURAGE has been working to establish a more stable social link with those who are homeless. Beyond a need for food, shelter, money, and clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. This is why ENTOURAGE and TBWAParis created the LinkedOut project: a digital platform which allows anyone to share the resume of people who are homeless yet searching for a job and give them an unique visibility and opportunities.

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Snickers: The Date

 TV   FRANCE    July 02, 2019 23:16 (Edited: July 03, 2019 09:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac956_0001.png&width=200CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on unmissable Snickers ice cream bars. Launched in the early 90s, the Mars ice cream bars provide a large range, offering the iced version of their iconic brands: Snickers, Mars, Bounty, Twix... In 2019, the brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in our teenage years... This first date, this first kiss with this girl or this boy we secretly desired. But with the promise, 'Nothing satisfies more than a Snickers ice cream', we clearly understand that only the Snickers ice cream will deliver such an intense experience, from beginning to end.

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Paris 2024: Sport Can Change Everything

 TV   FRANCE    June 28, 2019 22:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F554ba_0000.png&width=200Paris 2024 hopes to shine a light on the unique power of sport to effect change, from the individual through to societal level. How? The organisers are hosting large-scale celebrations, such as the "Journee Olympique" (Olympics Day) which took place the 23rd June at Place de la Concorde and across the whole France. For the first time, there will also be sporting events open to all, such as the public marathon, and the French public will be able to get more deeply engaged in the Games, whether as athletes, volunteers, torch-bearers, supporters...
Agency: Buzzman, Paris



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SK-II: Pitera Masterclass

 TV   FRANCE    June 28, 2019 21:57 (Edited: June 29, 2019 07:57)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a7a99_0003.png&width=200After learning all the beauty secrets and miracle benefits of SK-II best-seller product : Facial Treatment Essence from Chloe Grace Moretz and Kasumi Arimura, it's time for James Corden and Naomi Watanabe to go on another journey. Once again breaking the beauty industry codes, prestige skincare brand SK-II releases its new campaign created by Marcel, Worldwide: the Pitera Masterclass. The key to Bare Skin Chat webserie' success lies in the combination of convention breaks : James Corden and Naomi Watanabe, SK-II new and unexpected ambassadors, the fun and easy-going tonality, and the place - the most private and intimate place to go for an interview : a girl's bathroom.

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RedStar: Red Star FC

 INTERACTIVE   FRANCE    June 28, 2019 21:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdb3b3_0004.png&width=200Red Star FC is a legendary football club in France, marked by its history, its culture and especially its territory. For the reveal of its new shirt, the Saint-Ouen club launch an innovative campaign that is inspired by as well as taking place in the Red Star FC neighborhood. As the first brand ever to use Google Street View to reveal a product, Red Star FC made a digital lookbook shot in the Bauer Stadium neighborhood. By taking a virtual stroll through the streets surrounding the Bauer Stadium, the viewer can spot and discover the new home and away shirt models from the collection. Agency: BETC, Paris


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30 Millions D'Amis Foundation: We Are The Champions

 TV   FRANCE    June 26, 2019 22:16 (Edited: June 27, 2019 08:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fd2e2_0000.png&width=200With 100,000 animals abandoned per year France is the European champions of abandonment #StopAbandoning. Agency: Altmann Pacreau, Paris.

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Renault: Divorce

 PRINT   FRANCE    June 26, 2019 21:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105797_1561516994_FITS+EVERY+STORY++DIVORCE.jpg&width=200Publicis Worldwide Paris has released this print campaign for the new Renault service named "Renault Mobility".

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Colgate: Sign Language Tales

 INTERACTIVE   FRANCE    June 12, 2019 15:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2e5a6_0002.png&width=200Colgate Sign Language Tales is an inclusive platform that helps hearing-impaired children build the habit of brushing their teeth every day. In this platform parents and children relate to the brand in a positive way, because the brand makes brushing more fun for children (including deaf children) and helps parents in the daily battle to brush their teeth.

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Veet Men: Fishermen

 TV   FRANCE    June 12, 2019 08:30 (Edited: June 12, 2019 18:30)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d6279_0000.png&width=200Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, BETC brings out a new film for the brand.


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Citroën: #BornAndré

 EXPERIENTAL   FRANCE    June 10, 2019 16:28 (Edited: June 11, 2019 02:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ed699_0001.png&width=200Citroen, and their agency Traction (BETC), launches #BornAndre today, on the official 100th birthday of the Citroen brand, paying homage to founder Andre Citroen. 


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Honda: i-MMD Hybrid Technology Explained

 TV   FRANCE    June 05, 2019 22:25 (Edited: June 06, 2019 08:25)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/94670_0003.png&width=200Sid Lee, Paris present these spots for Honda Hybrid Technology

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Protex: Protex To Go

 AMBIENT   FRANCE    June 04, 2019 20:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3edb4_0003.png&width=200Protex To Go encourages young children good hand washing habits early, and avoid preventable diseases. To achieve this, we have partnered with schools, teachers, local community leaders, and mothers making it easier for South African kids to have soap at every tap. Agency: Red Fuse

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Perrier: Mona Lisa

 TV   FRANCE    June 01, 2019 19:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F49e9c.png&width=200Mona Lisa leaves her frame to embark on an extraordinary adventure
Agency: Rosapark

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Volkswagen: Others

 TV   FRANCE    May 30, 2019 20:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98eb2_0000.png&width=200Here's something everybody can agree on: the main problem on the road is other people. Not you. The others. Obviously. When there is a traffic jam, the others caused it. When there is one only one parking space left, the others take it. Those who drive too fast or too slow, those who park badly and talk even worse are always the same ones: the others. This shared belief inspired Volkswagen's latest film by DDB Paris.



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National Institute of Young Deaf People: The D.E.A.F. Album

 EXPERIENTAL   FRANCE    May 30, 2019 19:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c6bd_0000.png&width=200In France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities.
Agency: Marcel, Paris


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Peugeot 508SW: The Snake

 TV   FRANCE    May 29, 2019 21:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4f8de_0000.png&width=200During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test. And nothing is snakier than an actual snake. That's why BETC decided to create the world's 'snakiest road' using an actual snake.


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Crédit Agricole: Sport as a School of Life

 TV   FRANCE    May 29, 2019 21:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94c76_0004.png&width=200As an historic partner of football and 25 other sporting disciplines in France, Credit Agricole, through its "Sport as a School of Life" program, share this conviction. They are a National Supporter of the 8th FIFA Women's World Cup, and to bring attention to the topic they’re bringing out a film, launching today and created by BETC Paris. The film which features 6 little girls, shows just how practicing sports can give a taste for challenges and the confidence to take them on.



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LACOSTE: Save Our Species

 TV   FRANCE    May 23, 2019 19:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9aa25_0000.png&width=200In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground. This collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matched the number of animals known to remain in the wild. Agency: BETC, Paris


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Monoprix: Humanity's First Queue

 TV   FRANCE    May 21, 2019 22:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81825_0000.png&width=200The film takes us back thousands of years, to the dawn of civilization: the prehistoric era. Here, in the first line ever formed by mankind, the first line-cutter is born. A Sapiens more cunning, more creative than all the other Sapiens, ready to try thousands of clever tactics to nudge ahead of his fellow Sapiens. Even if it means taking them out. Thankfully, today, we're evolved. We can still cut in line, but with Monoprix's new fast pass application, no one's life is at risk. The film, directed by multi-award winning advertising and feature films director, Antoine Bardou-Jacquet, launches on TV May 18th and will be online and on Twitter with the hashtag #GrillezLaFile (#JumpTheQueue). Agency: Rosapark

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Diesel Fragrances: Spirit of The Brave

 TV   FRANCE    May 21, 2019 21:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d88f_0000.png&width=200Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted. So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world? By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.'s skin: his tattoos. Agency: Buzzman, Paris



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Lacoste: Crocodile Inside

 TV   FRANCE    May 21, 2019 16:00 (Edited: May 22, 2019 02:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a3e4f_0002.png&width=200Like in the two previous Lacoste productions, the film features a couple. However this time the love story is less idealized and romanticised. On the contrary, the film takes its departure in a fight and we see a couple on the verge of tearing itself apart. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give up on one another and their values.

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Colgate: Gummy Bear

 PRINT   FRANCE    May 20, 2019 20:20
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104828_1558354011_YCP2157_ColgateSmilesJunior_Trophees_420X594_CANNES-3.jpg&width=200Red Fuse Communications / Paris and Not Perfect have created these ads for Colgate

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CANAL+: Mission Really Impossible

 TV   FRANCE    May 17, 2019 22:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd8cd_0000.png&width=200Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywood movie. This thrilling spy film gets an edge and is even more nerve wrecking thanks to its senior cast. The slightly grey but very feisty heroes are faced with unexpected challenges like how eye recognition software is a little incompatible with cataracts, or the importance of a steady hand.


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Honda Moto: Midlife Crisis

 PRINT   FRANCE    May 17, 2019 22:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104766_1558086611_1.jpg&width=200For fifty years, Monkey forged its reputation, finding a place in the hearts of millions of people worldwide. It even became one of the most emblematic two-wheelers and a symbol of popular culture (John Lennon's recently fetched over 30,000 pound sterling in an auction!). So when Honda officially announced it would be launching a new Monkey to celebrate fifty years of the icon, it was vital to get back to basics: why it was first created, what it was designed for and such fundamentals. Agency: DDB, Paris


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Ouigo: 20 Years

 TV   FRANCE    May 17, 2019 22:16 (Edited: May 18, 2019 08:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/70072.png&width=200To promote Ouigo, the low-cost offer from France's rail network, SNCF, Rosapark created a film that reminds us of what kind of cost-cutting measures we undertake when we're 20 years-old.

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Schweppes Agrumes: Heist In The Tropics

 TV   FRANCE    May 15, 2019 21:35 (Edited: May 16, 2019 07:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b8ae8_0000.png&width=200It all starts like a classic heist film. The robbers are on alert, ready to make their move...They're trying to steal the loot, in any way possible... But we're not in the ultra-protected HQ of a Swiss bank, or in a Las Vegas casino: we're in a beach bar in the tropics. The coveted treasure is a citrus flavor Schweppes Agrumes and the fruit that comes with it and the robbers are... 3 cheeky, yet adorable monkeys. And that's how Schweppes, via BETC, Paris, introduces the irresistible new Schweppes Agrumes, with no artificial colors or flavors.


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DS Automobiles: DS 3 Crossback

 TV   FRANCE    May 15, 2019 21:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F817d6.png&width=200A series of films to promote the new DS 3 Crossback that inspire, encourage and push the limits, and break the codes of automobile storytelling
Agency: Publicis La Maison x Marcel

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Paco Rabanne: The Race

 TV & INTERACTIVE   FRANCE    May 15, 2019 21:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd83cd_0002.png&width=200After the success of the international in-store campaign for Pure XS for Her last year, Paco Rabanne is again teaming up with agency Biborg to help them with the launch of their new TV spot, which reunites Invictus and Olympea for the first time, in a "Mad Max" style desert race. To further promote the fragrances, and the film itself, the agency created an interactive in-store and online campaign where users can themselves take part in the film's Mad Max style race, and discover exclusive content from the TV spot on the brand's website.


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Ikea: Subway Showroom

 OUTDOOR   FRANCE    May 15, 2019 20:41
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104645_1557893963_Subway+Showroom.jpg&width=200IKEA has created this outdoor showroom in a French subway station in Paris to promote their new concept store.

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