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Next Leading Brands: Full Washing

 TV   FRANCE    July 29, 2021 11:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e747_0000.png&width=200French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively. NEXT LEADING BRANDS These are the results of a study called Next Leading Brands, carried out by BVA for Paris advertising agency Babel.

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TAG Heuer: Aquaracer

 TV & PRINT   FRANCE    July 28, 2021 10:51 (Edited: July 28, 2021 20:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/50d99_0001.png&width=200TAG Heuer Aquaracer goes "Beyond the edge" To mark the launch of the new Aquaracer Professional 300 collection, which was unveiled at Watches and Wonders Geneva 2021, TAG Heuer chose DDB Paris to create an unprecedented advertising campaign. The collaboration between the luxury brand and the French agency gave birth to a powerful and never seen before 360 degrees campaign which presents the new Aquaracer range and territory.

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Red Cross France: The Building

 TV   FRANCE    July 27, 2021 09:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd98e0_0000.png&width=200The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known.

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Schweppes: I Like It Like That

 TV   FRANCE    July 17, 2021 20:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37e54_0003.png&width=200Bold director Romain Chassaing teams up once more with TBWA Paris and CDs Benjamin Marchal and Faustin Claverie to direct this sprawling new campaign for Schweppes. The film moves the brand away from the G&T set to re-position it as a standalone non-alcoholic drink for anytime. (Schweppes was the the world's original soft drink way back in 1783) using the tag line 'I LIKE IT LIKE THAT', from the song of the same name by Pete Rodriguez.


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Space Jam - A New Legacy: What's Up Dunker,

 OUTDOOR   FRANCE    July 17, 2021 18:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJul%2Ftn_128390_1626416687_Whats+up+dunker1.jpg&width=200We Are Social France has created this outdoor campaign to promote the release of the new Space Jam - A New Legacy film.

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U Supermarket: The Giant

 TV   FRANCE    July 09, 2021 09:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fea4b8_0003.png&width=200The U shops have always wanted to build unique relationships with the small businesses that shape our regions. This proximity is explained by the geographical location of the brand, anchored in our territories, in our villages, as close as possible to these companies. This way of doing business resonates with our time and the changing behavior of consumers. Never has their trust in the products of French small and micro companies been so strong.

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HandsAway: Fearless Night

 AMBIENT   FRANCE    July 09, 2021 09:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F34dd2_0004.png&width=200The end of the curfew marks the return of problems related to public space at night. Who has never been afraid to go home alone at night and therefore deserted the public space, thus being denied their right to move freely in the streets? According to a study, in most extreme cases, 26% of women and gender minorities refuse to go out alone at night. (source ONDRP 2018).

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McDonald's: Pixel Cheeseburger

 PRINT   FRANCE    July 09, 2021 07:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJul%2Ftn_128138_1625729335_Pixel+-+Cheeseburger.jpg&width=200For this new campaign, McDonald's, with TBWAParis, is banking on the iconic nature of its products to announce upcoming restaurant openings. In line of the "No Logo" campaign, no logo, no brand signature, but products hidden in pixel art style accompanied by the sentence "Guess who's back". A new campaign, visible all over France, to announce the opening of a McDonald's restaurant and which proves that the brand's products are well and truly anchored in pop culture.

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Carrefour: Healthy Map

 TV   FRANCE    July 07, 2021 09:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb741a_0000.png&width=200Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's 'Healthy Map', players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. To create The Healthy Map, Publicis Conseil called on MakaMakes and its Beyond team, made of recognised designers of Fortnite creative maps.
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The Ministry of Solidarity and Health: The Trigger

 TV   FRANCE    June 30, 2021 20:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ba6f_0004.png&width=200The Ministry of Solidarity and Health has launched the third phase of their vaccination campaign, encouraging young people to get vaccinated against Covid-19 as the vaccine becomes available to everyone in France. The spot, by MullenLowe France, makes the direct connection between vaccinating as many people as possible, as quickly as possible, and the return to the life we all expect.

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Renault Fuego: Long Live Cars For Life

 TV   FRANCE    June 30, 2021 20:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0324b_0000.png&width=200Today, over-consumption and programmed obsolescence have become major concerns in the consumer's minds. This leads them to turn to brands that advocate sustainability. Renault participates in this dynamic, particularly through its after-sales service, to enable its customers to enjoy their vehicles for longer. The brand let it know through a new positioning supported by a new campaign and a new identity: Renault Services becomes Renault care service. With its new signature "Long Live Cars For Life", Renault reaffirm the raison d'etre of its after-sales service: make your car live longer.


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Leroy Merlin: There's Still Love Somewhere

 TV   FRANCE    June 23, 2021 13:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe9cf5_0004.png&width=200At a time when people are staying at home, feeling good in our house has become very important. Leroy Merlin, along with its ad agency BETC, is back on TV screens to assist people in their home renovation projects. With a new film, the brand illustrates with poetry, magic and raw emotions how our home decoration can change the whole aspect of our lives.

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Renault: Kangoo Van

 TV   FRANCE    June 18, 2021 09:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feb93c_0000.png&width=200Since the launch of its first generation, the Renault Kangoo Van has been innovating to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: 'open sesame by Renault', the side opening of 1.45m without a central pillar, which makes it the widest side access in its category. To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business

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France TV: Few Seconds Before

 TV   FRANCE    June 16, 2021 16:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0b485_0004.png&width=200The Summer Paralympic Games, officially the XVI Summer Paralympic Games, will take place from 24 August to 5 September in Tokyo. MullenLowe France signs this commercial for France TV.

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Burger King : We Missed You

 TV   FRANCE    June 16, 2021 13:45 (Edited: June 16, 2021 23:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7c155_0000.png&width=200It's been a long time since we've seen you in our restaurants; almost 8 months. And BURGER KING is so eager to see you all again on June 9. You, our dear indecisive ones who change your mind 300 times at the counter. You, the little rascals who come to use the WiFi without ordering anything (or just a coffee).

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PMU: The Anthem

 TV   FRANCE    June 09, 2021 16:27 (Edited: June 10, 2021 02:27)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/890c2_0001.png&width=200Following its first campaign, "Epic Bets" which showcases the spectacle of the horse races, and the second, "The Expert", that put the turfists in the spotlight, PMU wanted to show the transmission between players and their friends.

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TCL: Every Detail Counts

 TV   FRANCE    June 09, 2021 16:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F653ef_0000.png&width=200As live sports are making a comeback after a year of Covid, TCL Electronics and its Havas Group agencies have developed a football-themed European campaign. The brand is continuing its communication efforts, from Twitch Streams to product-centric TV commercials. TCL Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer electronics company

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Celio: Be Normal

 TV & PRINT   FRANCE    June 09, 2021 16:04 (Edited: June 10, 2021 02:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/69e21_0002.png&width=200Yes, everyday men have the right to be proud too. Which is why celio celebrates those whom we usually never see in commercials or on magazine covers, with its new brand-signature "Be normal" In every book, article or tweet, all we read about is the idolisation of "extraordinary" men those so-called super heros, who are models we must look up to.

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Action Against Hunger: Hear The Sound

 TV & OUTDOOR   FRANCE    June 04, 2021 08:07 (Edited: June 04, 2021 18:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/517ef_0000.png&width=200An awareness film about the effects climate change has on our food system and the rise in global hunger. The film accompanied an activation in Paris on May 27th where the NGO broadcast a roaring noise made up of the sounds of global warming, from earthquakes to glaciers breaking apart, into the streets of Paris to raise awareness about growing starvation.

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Winamax: The Mama

 TV   FRANCE    June 03, 2021 06:30 (Edited: June 03, 2021 16:30)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bebe8_0001.png&width=200On the occasion of the Champions League final and for the duration of Euro 2020, Winamax unveils its new communication campaign. Rather than the umpteenth campaign glorifying the intensity of betting, the new Winamax film signed by TBWA/Paris reinvents the codes of the sector by proposing a new reading of the punter and his motivations. Who hasn't dreamed of pleasing a loved one after winning a little money? And which of their loved ones would they want to thank? The film directed by Sam Pilling and produced by Wanda offers a humorous and tender answer to these questions. After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination.

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Renault Arkana: Hybrid By Nature

 TV   FRANCE    June 02, 2021 13:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38ce2_0003.png&width=200In a completely saturated and relatively uniform SUV market, the new Renault Arkana stands out and does so with a unique personality. A brand-new versatile vehicle, available in micro hybrid and hybrid engines, and completes Renault's E-TECH hybrid and electric range. Renault Arkana is hybrid in more ways than one: a sporty design and elegant, exceptional loading capacity and a full engine range.

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Ligue Nationale de Rugby: Back On The Field

 TV   FRANCE    May 28, 2021 07:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98eaa_0000.png&width=200Since 19 May the French government has just lifted restrictions incrementally to stave off a resurgence of Covid-19 and to give citizens back some semblance of social, cultural and sportive life. On this occasion FRED & FARID Paris unveils "Back on the Field" a TVC created for the French National Rugby League

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France TV: Taiko Tokyo

 TV   FRANCE    May 28, 2021 07:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F80d1c_0000.png&width=200To celebrate the 2020 Summer Olympics in Japan, France.TV and their agency, MullenLowe France, have launched an animated film to pay tribute to the country of the rising sun. MullenLowe France partnered with illustrator Stephane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous 'Wave'.

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Red Cross: The Unconventional Request Of A Footballer

 TV   FRANCE    May 27, 2021 08:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F13e5b_0004.png&width=200Saatchi & Saatchi France has launched 'The Unconventional Request of a Footballer' for International Committee of the Red Cross

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Volkswagen: Way To Zero

 PRINT   FRANCE    May 27, 2021 07:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_126673_1622031487_VW+WTZ+1+Start.jpg&width=200Volkswagen takes a new path and announces it in France with a poetic print campaign Today manufacturers have a role to play in the ecological transition, they must change. That’s why Volkswagen is committed with a strong ambition: carbon neutral mobility by 2050. Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach.

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Burger King: Hat

 PRINT   FRANCE    May 27, 2021 07:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_126656_1622009680_hat.jpeg&width=200Buzzman, Paris has released this print campaign featuring lost items for Burger King welcoming customers back to their restaurants from June 9th.

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UNESCO: World Press Freedom

 PRINT   FRANCE    May 22, 2021 22:15
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_126402_1621597189_UNESCO+WPFR_1.jpg&width=200"The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators.
What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment...
To silence a journalist is to silence all of us.
Agency:DDB Paris

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L'Oreal Professional: Run Le Hair Show Teaser

 TV   FRANCE    May 20, 2021 07:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1ca4_0003.png&width=200L'Oreal Professionnel and Publicis Luxe present RUN LE HAIR SHOW, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling. 100% digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business. To co-design this new approach, the agency and its client were inspired by the showrunning methods of TV series, in order to create entertainment capable of democratising the celebration of one of the world's most widespread crafts: hairdressing.

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Renault Scenic : Loved Families For 25 Years

 TV   FRANCE    May 20, 2021 07:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F929b2_0000.png&width=200In 2021, Renault is celebrating the 25th anniversary of its iconic family model: Scenic. A true pioneer in the compact MPV segment, it has been supporting families and reinventing itself at the pace of their developments since 1996. 4 generations and more than 5 million vehicles later, Renault is taking advantage of this anniversary to reaffirm its commitment to develop a complete range of vehicles dedicated to the family, even though family cars have been abandoned in recent years in favour of SUVs.

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Ouigo: Memories

 TV   FRANCE    May 19, 2021 21:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e0ff_0001.png&width=200OUIGO, the low-cost offer from France's state-run railway network SNCF, whose mission is to make high-speed travel available to everyone, is launching an ode to vacation memories and family travel, in a nostalgic film, directed by Ugo Mangin and set to the timeless summer hit "La Lambada".

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Veet : Your Body Hair Your Choice

 TV   FRANCE    May 13, 2021 10:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcd521.png&width=200Veet - Your Body Hair, Your Choice

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Honda Moto France: Goldwing

 PRINT   FRANCE    May 12, 2021 03:36 (Edited: May 12, 2021 13:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_125992_1620740909_Gold Wing ENG1.jpg&width=200Honda Goldwing - The origin myth of travel.

Over fifty years, the Goldwing has become the reference in the touring class. The first motorcycle equipped with an airbag, a rear gear, a six-cylinder engine, a GPS or a radio, the Goldwing has the equipment to make a German sedan envious. For a few years now, when we talk about the Goldwing, ordinary bikers automatically think "old man's bike" or "moto-taxi". A reductive representation of the GOAT of touring bikes. The launch of the new model in 2021 was the perfect occasion for Honda Moto and DDB Paris to restore the tarnished image of the Honda Goldwing.

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Les Georgettes: And Are You A Georgette

 TV   FRANCE    May 06, 2021 11:25 (Edited: May 06, 2021 21:25)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a2049_0000.png&width=200Confetti showers, an electro-swing score and exuberant choreography characterise the colourful new campaign for leading French jewellery brand Les Georgettes. The first film for Birth Paris's newly signed director Matvey Fiks, the spot Et Vous, Etes-Vous Une Georgette? (And you, are you a Georgette?) was created by Marystone agency, Paris.

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Burger King: The Wednesdeal

 TV   FRANCE    May 06, 2021 07:32 (Edited: May 06, 2021 17:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3afe7_0000.png&width=200In France, Wednesday has always been the favorite day for children. For a long time, it was because there is no school on that day, but not anymore. Even parents look forward to Wednesdays.

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Atlantic: Doberman

 TV   FRANCE    May 06, 2021 07:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2320d_0000.png&width=200Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: "Atlantic. We feel good in your home". The first collaboration between the brand and its new agency Ogilvy Paris talks to us about comfort with humor and lightness.

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Règles Élémentaires: Invisible Women

 AMBIENT   FRANCE    May 06, 2021 07:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7487_0000.png&width=200France today, 1.7 million women do not have the financial means to buy intimate hygiene products or not in sufficient quantity. Consequently, it's difficult for some of them to continue with normal day to day life with dignity when menstruating.

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Lacoste: Crocodiles Play Collective

 TV   FRANCE    May 05, 2021 13:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0dc51_0000.png&width=200Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It has no borders. It is these encounters, this harmony in their contrasts that Lacoste and BETC are celebrating through their new "Crocodiles Play Collective" campaign.

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Reporters Without Borders: HoldTheLine

 INTERACTIVE   FRANCE    May 05, 2021 13:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_125732_1620103182_Screen+Shot+2021-05-04+at+12.png&width=200BETC Paris has released this #HoldTheLine campaign for Reporters Without Borders.

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Kiloutou: Concrete Mixer

 TV   FRANCE    May 04, 2021 08:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9662a_0000.png&width=200As a European brand that rents out construction and DIY equipment, Kiloutou naturally wanted to encourage people NOT to buy so the agency created 3 films, each highlighting the quality of a different piece of equipment, giving viewers reasons to hold on to their wallets.

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Colgate: Smiles Always Find Away

 PRINT   FRANCE    April 30, 2021 07:32
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FApr%2Ftn_125563_1619687177_print_0000_Layer+Comp+1.jpg&width=200Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth.
But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.

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