Seen and noted
For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.
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We're just getting started. Who's ready to change the game? Find your courage. This season, travel through virtual worlds with imma as she discovers the #CourageToBeReal (with a little help from the Coach Family).
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In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match.
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To combat ongoing misconceptions about HIV/AIDS, The Good Company created a campaign for Sidaction, an association supporting those with the disease and their families, to inform younger people who are receiving misinformation. They created several films with irresistably-tantalizing titles, and placed them amongst other clickbait, prompting internauts to click. Each film begins with the content the headline promised, before a scientist steps in to deliver truthful information about the disease in order to educate viewers.
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Biborg's promotional film for the prototype ship's wheel console controller juxtaposes the style of a high-tech product release with the wooden wheel itself, showing how a centuries-old technology can once again be revolutionary as a controller for video games.
Biborg designed the fictive controller and produced the film as a teaser for Ubisoft's newly released pirate-themed game, Skull and Bones, in the hopes of generating buzz amid the gaming community for the new accessory, featuring its potential for further enhancing the experience. VIEW THE SPOT
As the major international competitions approach, TOUT FAIRE wishes to remind that behind the stadiums, behind the sportsmen, there are other athletes, the craftsmen, who achieve feats every day, without whom nothing would be possible.
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Directed by Bjorn Ruhmann, the film is in line with the brand's new copies, combining insight and entertainment to promote home delivery through the M app.
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Modern mountain sports lifestyle brand Salomon has partnered with creative advertising agency DDB to unveil its new multi-channel brand campaign 'Welcome Back to Earth'To broaden global awareness among consumers and connect with younger audiences in key brand epicentres of San Francisco, Shanghai, New York and Paris.
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Directed by multi-award-winning director Albert Uria, the famous brand reveals a mature yet light face, directly aimed to a discerning adult audience. The entire campaign, conceived by TBWAParis, will be broadcast from 15 January 2024 in France and then across Europe, and will be extended to an entire ecosystem in 2025 with additional supports on various media.
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McDonald's announced the evolution of the preparation processes of its iconic burgers (Big Mac, Double Cheese, Royal Deluxe...) to make them even hotter, juicier, tastier, thanks to notable improvements: more melted cheese, steaks now cooked with onions, warmer breads, more sauce in the Big Mac etc. The opportunity for the brand to communicate with TBWAParis on the irresistibility of its iconic burgers.
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The film features various communities taking turns in front of a single, unique mirror: the mirror of a theater, which can host an evening event, a conference, a concert, a ballet... and witness different life moments, different stories that narrate the many facets of beauty.
VIEW THE SPOT Work With Island: Keep It Secret
The Good Company's "Keep it Secret" campaign for Work With Island comes at a time when workplace wellness has become a central focus. The brand's booths offer soundproofing that can improve employee experience and productivity, and facilitate meetings in workspaces, but could they have another use?
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Publicis Conseil has unveiled its latest campaign for Orange, one of the leading mobile network providers. Titled 'See Life On The Bigger Side', the campaign highlights Orange's innovative buy-back initiative, Orange Recovery, offering customers access to the best of Apple at a better price while contributing to a sustainable future.
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In January 2023, the French High Council for Equality published a damning report about sexism in the country. The report showed how young generations have gone backwards in terms of gender equality. Sexist cliches are still everywhere, verbal violence has become ordinary
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Greenpeace France has entrusted la chose agency with the production of its new awareness-raising campaign. Intended to convey a message of hope and to gather new audiences. The campaign calls for a radical change in response to climate and environmental challenges, via three videos inspired by genre films. With their unconventional portrayals of issues such as plastic pollution, oil production and deforestation, the films depict absurd yet real-life scenarios, and raise awareness on the need to "change the scenario"
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With the increasing digitalization of banking practices, online banking will increasingly become THE bank for independent customers looking for essential banking products and services at competitive prices. As a challenger to the market N0 1, Hello bank!'s ambition is to become the preferred online bank for individuals and independent entrepreneurs, with a simple and useful mission: to enable all French people who so wish to make a digital bank their main bank. No. 2 in its sector, no. 1 in digital customer relations for the past 4 years, and the only online bank to support both individuals and professionals,
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Renault Megane, the first vehicle in the Renaulution launched by Renault three years ago, is positioned at the heart of the C-segment as the 100% electric hatch that meets the needs of both private and professional drivers. Renault, and its agency Publicis Conseil are revisiting the classics of the road...
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In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ INTERNATIONAL, with its ad agency BETC Paris, has released a new TV campaign that will air across African countries to announce the launch of CANAL+ CAN, a new dedicated TV channel that will allow fans to follow all the action of the Africa Cup of Nations
VIEW THE SPOT Coral Gardeners: Aquaman The Lost Colors
What if the vibrant movie "Aquaman and the Lost Kingdom" lost its colours? That's what the Coral Gardeners organisation and French indie agency Ores, with the support of Jason Momoa and Warner Bros, have decided to bring to superhero fans, to increase awareness about ocean conservation and raise funds for coral reef restoration.
VIEW THE SPOT Peugeot YellowKorner: Woman To Woman
After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we're really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renown photographers Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux talk to us about their individual quests for Allure in their personal work.
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Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66%1 of cancers can be healed, and science has made more progress in the last 10 years than in the last 100. For its fundraising campaign, Gustave Roussy, the leading cancer center in France, Europe, and 4th in the world, wants to highlight this incredible yet very realistic hope, with a fact that is little known to the general public.
VIEW THE SPOT Fondation Abbe Pierre: The Heirs
Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbe Pierre, a renowned French charitable organization dedicated to fighting homelessness, introduces its poignant winter awareness campaign, 'The Heirs'. This campaign, a brainchild of creative powerhouse FRED & FARID Paris, coincides with the winter season and commemorates the 70th anniversary of the legendary humanitarian call to action by its founder, Abbe Pierre. A revered French Catholic priest and philanthropist, Abbe Pierre's legacy is his unyielding fight against homelessness and his advocacy for the underprivileged. The campaign's cornerstone is a short film conceived by FRED & FARID Paris, embodies the principles Abbe Pierre staunchly defended. Directed by Valerie Donzelli, a visionary in the French film industry known for her spellbinding fusion of drama and fantasy, the film confronts the harsh realities of inadequate housing.
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A year ago, Bescherelle played with its "Bad prompts" to remind everyone the importance of French. For Season 2, the brand and its agency Brainsonic decided to team up again with an artificial intelligence, reaffirming Bescherelle's status as the French language reference. A video, created without any tricks (or spelling mistakes), captures a conversation between Bescherelle and ChatGPT, the foremost conversational agent. After some skillful questions, ChatGPT acknowledges Bescherelle's superiority in French. The demonstration is clear
VIEW THE SPOT NYX Professional Makeup: The True ID Card
NYX Professional Makeup praises makeup as a marker of one's identity with the launch of the "True ID Card: ID cards that truly represent you". Created by Buzzman, the campaign exposes a society that is still plagued by norms.
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AXA launches its first ever Christmas campaign, developed by Publicis Conseil. The festive season is here! And even though its full of joy and happiness, it's also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers.
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NGO Terre de Liens and Parisian agency Strike came together for the association's 20th birthday and a campaign to send a message to viewers to come back down to earth where today's farmers need our help.
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Martin Jalfen directed a visually off-beat comedy spot for Wallbox, a leading provider of electric vehicle charging and energy management solutions worldwide. The ad, via agency &Rosas, focuses on a woman who is blissfully impervious to a romantic dinner gone awry because with Wallbox, 'she's in charge.' Martin directed the spot, aptly titled 'Get in Charge,' through Madrid and Barcelona-based production company Roma.
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Cossette teams up with Les Enfants' own Ivan Grbovic to deliver a slow paced, high impact film about workplace mental health. Centering around teams of sexual harassment, bullying and intimidation, Ivan stages everyday relatable situations all sprinkled with a defining nuance.
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Peugeot presents the 208 Turbo model, in a campaign that aims to reflect on the contrast between the expectations that people have for themselves and what they really want. With the concept 'Unleash your power', the commercial, created by BETC Havas, shows a woman meditating. When asked to "imagine herself in her place of peace", she finds herself behind the wheel of a turbocharged car.
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This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360 degrees communication campaign. This is a new opportunity for Sephora, a name synonymous with beauty leadership, to remind the world of the unlimited power of beauty. It's the power of bringing people together, beauty as the starting point for unforgettable experiences that celebrate the uniqueness that lies within each of us. The campaign features an enchanting film and print series, both directed by Jonas Lindstroem (ICONOCLAST), and an inspiring musical edit of "Your Own Hands" by Joe Bel.
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Socially-led creative agency, We Are Social France, has launched 'A Job for Me' campaign for the Valentin Hauy Association to expose the challenges faced in the workplace by blind or visually impaired individuals. The film is aired during European Disability Employment Week (November 20-26, 2023) which takes place this week. The 'A Job for Me' film created by We Are Social France uses humour to highlight the difficulties faced by visually impaired individuals when searching for work covering everything from non-adapted job advertisements to companies' reluctance to hire them.
VIEW THE SPOT Celio: Seen On The Street
Celio, the leading men's ready-to-wear brand in France, has once again decided to celebrate normal men with a brand new campaign. And this time, the brand didnât even have to travel far to find where they really are: on the streets of France. A poster campaign by Buzzman, visible from November 15. In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people. Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside. The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks.
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Deezer has unveiled its new brand campaign in France, created with ad agency BETC Paris. The campaign brings Deezer's new brand signature to life: Live the Music - both the embodiment of Deezer's vision of music and a call to people to let go and experience music to the fullest. In the film, directed by Brazilian director Nogari from Iconoclast, we follow a group of amateur ballet dancers during their weekly class when a sudden and unexpected change of music shifts the vibe.
VIEW THE SPOT Moroccan National Tourism: Forever Marrakech
As long as the sun rises, Marrakech will shine. For BETC Paris, as for the Moroccan people, there has never been any doubt. But while on the evening of September 8, an earthquake of a rare intensity struck the Al Haouz region, the heart of the country's tourism, Marrakech, also suffered an unprecedented shock. To reassure the international scene, BETC Paris and the Moroccan National Tourist Office (ONMT) unveiled in record time an ode to this city which has in no way lost its shine.
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After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That's a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day,
VIEW THE SPOT Heetch: Greetings From la Banlieue
In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the "banlieue" - the Paris suburbs - to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the "banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds.
Agency: BETC, Paris VIEW THE CONCEPT Delsey Paris: Eternal Sunrise
DELSEY PARIS, Europe's leading premium luggage brand and the world's third-largest premium luggage brand, introduces "Eternal Sunrise", an unprecedented Instagram activation: a 24-hour story tracking sunrises around the world! DELSEY PARIS connects and unites influencers and audiences globally with this fresh and unique social media concept. On 5 November 2023, 24 influencers, each located in different time zones, sequentially shared a sunrise accompanied by an iconic piece of the brand's luggage.
Agency: Fred & Farid VIEW THE CONCEPT
FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004. The latest addition to the illustrious FDJ portfolio is called Eurodreams and it will face the challenge of carving out its own face alongside firmly entrenched games and iconic brands like Loto.
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