Each day, millions of vehicles running across the length and breadth of this country, move on Exide, India's no.1 automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world's biggest nations, the team at Wunderman Thompson South Asia set out on a journey to create a film like no other. The journey started with an extensive research into various indigenous folk styles from our diverse cultures and territories, handpicking artforms like Gond, Kalamkari, Thangka, Pithora, Patachitra, Ganjifa, Kalighat, Madhubani, Bastar, Miniature Painting, Bhil, Pichwai, Chittara, Warli, Kurmli Sohrai and a lot more.
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