BEST TV
Best: Apple Pay '
One Track Mind'. This spot is called One Track Mind, but the creators' brains actually thought about everything when making this beauty. Casting: love this woman. She's deliciously content in her cozy collection room, where all money has obviously been spent on the massive curio cabinet and every meticulously purchased item within it. Acting: She says so much without saying a word. Oh yes, Paul Bunyan is going to be soooo happy when Babe arrives. Art direction: superbly yellow and understated. Music: What a song. Made it even cooler to be a weird plate-collecting lady. And let's face it, she was already pretty cool. Editing shoutout on "I can't help myself..." with the push in on the eyes of...Annie Oakley? Makes me giggle every time I watch this.
Runner-up: The Entertainer '
Ray'. A little throwback to Toy Story, but so well done. Loved the choice of the main character with his wacked out teeth and the craft of seeing his fur float a bit in the central air/heat of the house where he resides. Didn't see the RC truck coming, which was great, saved the story from being too sweet.
BEST PRINT
Best: Suzuki Automotive: '
Cars by the Kilo - Prawns'. "If you have to visit 1000 islands to dress something up, is it really deserving of such a price premium?" So lovely to see a long copy ad with some copy worth reading. The line, "The cost of really living is down" is a gem too. Well done.
Runner-up: UnitingSA Christmas Appeal '
Save this Christmas'. The last thing we need this holiday season is another ad pushing another big sale. Instead, this one tranforms "Save" into something unselfish and less transactional, with a call to donate to those less fortunate. A simple but effective turn.
BEST OUTDOOR 
Best: Legacy Tap '
Dennis'. The idea for the legacy tap is brilliant. And yes, I'm combining the actual installation of the donation tap with this poster, as the two go hand in hand. Being raised in a military family, I'm predisposed to gravitate toward ideas that honor veterans, but this one surprised me in the best way possible. Who wouldn't want to "buy a beer" for a hero? That's the least they deserve.
Runner-up: All People All Places '
Bear'. A well-loved toy in the place you'd least want to find it...what a great way to call attention to homeless children and the need to protect them.
BEST INTERACTIVE
Best: Legacy Tap '
Launch Film'. Please refer to my notes on the Legacy Tap above. Brilliant idea, and a brilliant execution that keeps the memories of these veterans alive.
Runner-up: Huggies '
Sound of a Hug'. Having raised two little ones, who are now teenage ones, the sound machine was our friend. This idea taps into that parental bond in a whole new way. I applaud Huggies for finding a new way to continue their brand mission.
This week's guest judge is
Robin Fitzgerald, chief creative officer and chairperson, BBDO, Atlanta.
Since she joined in September 2016, the agency's creative reputation has grown along with its trophy case - collecting more than 100 industry awards, including Gold from Cannes Lions and Global Best of the Best Effies. Before making the move to Atlanta, she spent 15 years in Los Angeles, at Crispin Porter + Bogusky and TBWAChiatDay, where she worked on everything from MINI and Netflix to Gatorade, Nissan, Grey Poupon, Old Navy, Vitaminwater and more, including leading global creative for Paypal. At BBDO, brand partners include The Home Depot, Georgia Lottery, HoneyBaked Ham, Voya, and Bayer.
