âOscar Mayer is deli-vering a bold new campaign for Deli-Fresh for the first time in more than a decade. Dreamt up by Johannes Leonardo, the campaign depicts a hilarious provocation: Oscar Mayer Deli Fresh meats are so deli fresh, people may mistake your home for a full-on deli. This new campaign debuts on the heels of the viral Wienie 500, which took the internet by storm and kicked off a summer refresh of the brandâs iconic platform âKeep It Oscar.â Focused on sparking smiles with delightfully delicious meats,
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