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Seen and noted
 Everyone loves a Halloween treat â even Dracula. This year, we wanted to remind people that the sweetest way to celebrate the spooky season is with a bite of their favourite Krispy Kreme doughnut.VIEW OUTDOOR Oporto: Don't Look Back In Anger To build relevance with the 300,000 middle-aged fans attending the Oasis tour, Oporto channeled their inner Liam Gallagher to solve their inevitable gig stress and "hanger." "Don't Look Back in Hanger" is a 9-minute "Guided H'anger Meditation voiced by Liam Gallagher impersonator / comedian Liam Stapleton, reminding people to slow down, relax and enjoy a Bondi Burger. VIEW THE SPOT VIEW OUTDOOR  Building on last yearâs Effie and Cannes-winning campaign, this chapter of âTogether is for Christmasâ, developed by Bear Meets Eagle On Fire with +61, focuses on whatâs important at this time of year - finding your people. Directed by Steve Rogers from Revolver, in his first-ever animated project, and in partnership with award winning animation company Mathematic, the film tells a heartfelt story about two ill-fitting souls who find each other when it matters most.VIEW THE 2 SPOTS  Honda's Power Equipment division is launching a new Lawn & Garden campaign, led by Howatson+Company for both media and creative. The campaign highlights Honda's products just won't quit. Which is equally awesome, and damn annoying. Known for unmatched reliability and engineering excellence, VIEW THE SPOT PlayStation Australia: It Happens On PS5 A life-size spaceship arrived through a mural in Brisbaneâs Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign - It Happens on PS5. Fans were invited to view the special build, spot some easter eggs, and envision the wild chain of events that could have led to the incident while influencers were sent to the site as part of an âAlien Investigation" team to discover the shipâs origins. VIEW OUTDOOR VIEW THE CONCEPT 19 Crimes: Scream To Win Booth This Halloween, 19 crimes wine turned screams into currency, giving people the chance to win instant prizes based on the quality of their shriek. It also rewarded the best scream with a role in an upcoming Australian Horror Film. The promotion launched with an ominous scream booth at Melbourneâs Southbank. VIEW THE CONCEPT  Our latest OOH celebrates Aussies and their slightly unhinged obsession with Mutti tomatoes. Some call them crazy, we like to think of them as Muttiholics.These three characters were created through AI, based on real life confessions from Muttiholics across the country. VIEW 3 OUTDOORS Reject Repoly: Little Plastics Southern Highlands Matters Inc has launched 'Little Plastics', a haunting and beautifully crafted animated short that anchors the community's opposition to the proposed Repoly (formerly Plasrefine) plastics reprocessing facility in the NSW Southern Highlands. One of the largest proposed in Australia, Repoly poses a threat to homes, schools, and Sydney's drinking water catchment. Although the NSW Independent Planning Commission rejected the project, they are appealing in the Land & Environment Court, and urgent funds are needed to secure senior legal counsel and expert witnesses. Crafted completely in the NSW Southern Highlands, 'Little Plastics' was written, composed, directed and animated by local collaborators and the award-winning team at superlunar.xyz. Post-production work was expertly handled by Eden Studios in Sydney, ensuring a polished and impactful final product. DONATE HEREVIEW THE SPOT  Multi-Grammy-winning megastar, Tyler the Creator, gave a serious shout-out on his first night touring Australia - hailing the iconically Aussie Streets Golden Gaytime as his favourite ice-cream. VIEW OUTDOOR Coles: For Every Kind Of Christmas Coles is the destination for âevery kind of Christmasâ - no matter the size of the celebration. The campaign stars an adorable Basset Hound, decked out in festive reindeer antlers, as he embarks on a quest for mouth-watering Christmas treats. Along the way, he discovers all sorts of Aussie Christmas celebrations â from cosy âFriendsmasâ get-togethers and laid-back backyard barbecues, to big family lunches and everything in between. At each stop, heâs tempted by an incredible array of delicious-looking Coles food that he canât wait to try for himself. VIEW THE 2 SPOTS  In Australia, the expression âbloody goodâ is a statement of high praise and it's exactly how people describe the quality and taste of Grinders Coffee beans. To promote Grinders during Halloween, we turned a coffee machine portafilter into an enticing pair of âbloodyâ fangs.VIEW THE AD  When you climb into a BYD Sealion 6, suddenly everything else feels old fashioned.As the progressive choice in a sea of same-old family cars, owning a BYD Sealion 6 makes every other SUV feel stuck in the past.VIEW 3 OUTDOORS Creative Australia: Algorithmia Ausify Your Algo is an entertaining ride through the A-Zs of Aussie music with the call to all to Search. Listen. Defy. Fronted by Thelma Plum, Keli Holiday and a host of established and up and coming artists, VIEW THE SPOT VIEW 3 OUTDOORS  Belong has always beenabout helping Aussies feel more connected to each other. The simpler we can make things for families, the more likely those moments of connection can happen.VIEW THE 6 SPOTS  View hi-res TweetLaunching an adventure vehicle with powerful Hi4T 4x4 capability, simple off roading modes, and exquisite tech and styling. The GWM Tank 500 Plug-in hybrid wonât just tempt you to head off road, it will inspire you to be more Tankâ¦..be more TANKâ¦.BE MORE TANK. VIEW THE SPOT  Embracing the spirit of Halloween, Martin's Brand House unveiled an irresistible campaign honouring Blood Orange Gin's acclaimed international achievements.VIEW THE AD  Manchurian band, Oasis, is touring Australia for the first time in 16 years. To celebrate online retailer Kogan.com is having a Manchester sale.* Australia is the only place around the world to refer to bedding and linen as Manchester. VIEW OUTDOOR  Imagine an Aussie town where no one ever kicked a ball, swung a bat or cheered from the sidelines. Rebelâs new campaign, Town Without Sport, created with The General Store, brings that idea to life through a vision that feels both unmistakably Australian and strangely un-Australian at the same time.VIEW THE SPOT  Most fundraising tracks are performed by musicians who care deeply about a cause, contributing their unique talents to create an anthem that instantly connects with audiences.This isnât exactly one of those tracks.The Perth Wildlife Hospital partnered with Wildlings and Raz Studios to produce a fundraising anthem, âCockatune,â with a difference. VIEW THE SPOT  When you get a bet right people take notice. When people take notice they take your lead. When they take your lead, you get the kudos. This commercial launched TABtouchâs new social feature, allowing punters to share their bets, follow punters they like, and make a name for themselves along the way. VIEW THE SPOT  These ads were created to promote imeditate and their drop in meditation centre's. The work leans into he insight that modern life has left us with many new worries. imeditate is here to let these worries disappear wo you cna lead a fuller life.VIEW 8 OUTDOORS  The Rundle Mall Social Club is a tennis-themed activation designed to increase foot traffic in the iconic shopping precinct, Rundle Mall. For the duration of the event, we created bespoke adshels that acted as personalised wayfinding guides, using the lines of a tennis court to point people in the right direction.VIEW 3 OUTDOORS St John WA: Healthy Halloween Our dentists are ready to treat anyone. No matter what they've been getting their teeth into. So we created a detailed look at what our dentists look at when they are checking things out. With a little halloween twist. VIEW THE 2 CONCEPTS GWM: Be More Tank Launching an adventure vehicle with powerful Hi4T 4x4 capability, simple off roading modes, and exquisite tech and styling. The GWM Tank 500 Plug-in hybrid wonât just tempt you to head off road, it will inspire you to be more Tankâ¦..be more TANKâ¦.BE MORE TANK.An interactive version of the film also enable Tank owners to upload their own content into the film and see their driving inspire the young Tank. VIEW THE CONCEPT  Ray White and independent creative agency Rick Barry have taken real estate marketing to cinematic new heights in a Hollywood-style property film created to help sell a Cronulla family home. The team enlisted Hollywood screen legend Richard Roxburgh (Mission: Impossible 2, Van Helsing, Rake) to co-star alongside the homeâs listing agent, Ray Whiteâs Tiffany Perez (in her debut role) and turn an everyday listing into a filmic spectacle packed with stunts and eye-popping views. Shot by award-winning director Nash Edgerton and produced by Collider, No.33 VIEW THE SPOT  Itâs the gamblerâs constant temptation â to place that next winning bet, the one that will erase all the losses and finally put them in front. The âunicorn bet.â A rare and magical thing, yet for many punters itâs worth pursuingâ¦regardless of the cost.VIEW THE SPOT  Before WebJet was your go-to travel companion, there was (and still is) your luggage. Itâs been everywhere youâve been, seen the whole journey, ridden the bumpy rides. Your luggage could tell some really interesting stories about your travel. But Aussies and Kiwis donât travel like they used to. Thatâs hard on people. Even harder on suitcases. Yes. That faux leather box with lumpy wheels and a broken handle, sitting under your bed. For years itâs failed to fulfil its destiny.But thanks to Webjet, luggage and its owners are finally, thankfully, going somewhere.VIEW THE 7 SPOTS  New campaign by The Reactor captures the early starts, coffee stops, and inevitable âbush weesâ for Cycology.Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.Titled âStyle in Motion,â the campaign trades the glossy, high-performance clichés of cycling ads for something far more relatable: the moments that truly define a ride. From that first pre-dawn pedal stroke to the post-ride flat white, and yes, even the inevitable âbush wee,â itâs a love letter to the rituals, friendships, and small indignities that make cycling what it is. VIEW THE 4 ADS Cycology: Style In Motion New campaign by The Reactor captures the early starts, coffee stops, and inevitable âbush weesâ for Cycology.Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.VIEW THE CONCEPT  Burswood Seafood is the "Prawn Hub" of Perth ... and since the Ad contains "Prawnographic" material ... we hired the (legendary) original SBS Movie Classification disclaimer voiceover to introduce it.PLAY THE SPOT  âMad Worldâ is a confronting and deeply human short film created for the United Nations for the International Day of Climate Action on Friday 24 October. Made entirely with AI, the 90-second film visualises real climate data to show what the worldâs most iconic cities could look like if we fail to meet the United Nations 2030 Sustainable Development Goals.VIEW THE SPOT  There are close to 750,000 people who benefit from the NDIS. Different people living different lives. Despite this, advertising within the NDIS category is almost uniformly homogenous. National Disability Support Partners (NDSP) â experts in NDIS plan management â wanted a new campaign that would buck that trend. The end result, a disruptive series of spots that crash through the category, making some real noise in the crowded, competitive plan management space.VIEW THE SPOT  Australiaâs leading family-owned winery, Brown Brothers, has turned up the volume on wine marketing with a bold new platform for its fruity portfolio, âAnything But Dryâ, designed to captivate the next generation of flavour-loving drinkers. The campaign -- shot by Lulu Cucciara -- doesnât whisper sophistication; it clinks glasses, smudges lipstick and snort-laughs with friends. Featuring confident women living life loudly: the visuals capture moments of sweaty, kitchen dancing, engaging in spicy D&Mâs and reaching for a wine that tastes as delicious as it is refreshing.VIEW 3 OUTDOORS  The Pro camera system on the all new iPhone 17 Pro is epic. Epic, unless youâre a questionably existent creature who is hell-bent on remaining wellâ¦questionably existent. Vodafone and Appleâs latest campaign to launch iPhone 17 Pro in Aus. VIEW THE SPOT  SquareOne, is a money app to teach kids financial literacy. Based on the insight that most parents quietly fear raising a financially dependent adult, we launched the brand platform âMoney Skills for Lifeâ with a series of short, funny ads depicting what could happen if your kids grow up to become financially clueless adults.VIEW THE 3 SPOTS  From 1 January 2026, many non-Crown buildings, facilities, vehicles, and prescribed public transport in South Australia must carry Automated External Defibrillators (AEDs). St John Ambulance SA's new campaign, âThe Hero in Your Building,â turns the spotlight on those responsible for buildings, asking them to step up and ensure compliance, while highlighting that an AED could be the difference between life and death.VIEW THE SPOT  TAB has long been part of the nationâs sporting fabric, from racetracks to stadiums, pubs andclubs. Building on its 60+ year heritage, the new brand campaign will reposition TAB beyond the sameness of the category, reminding Australians that TAB is the only wagering company that delivers real experiences, real emotion and real connection. Because it takes experience, to make experiences. VIEW THE SPOT Twisted Healthy Treats:Mouths Really Really Want Twisted Australians increasingly want smarter treats, but many still assume better-for-you canât possibly taste better than the regular stuff. Twisted Healthy Treats flips that: the range is better-for-you and better tasting. The new brand platform dramatises that truth with absurd humour, showing that mouths will go to hilarious lengths to get Twisted.VIEW THE SPOT VIEW 6 OUTDOORS Storage King: Stuff It Live More Meet Bev and Barry - the loveable stars of Storage King's category-breaking new âStuff It. Live More.â brand platform, set to transform the way Aussies and Kiwis look at storage.Developed by Ogilvy and live this week, âStuff It. Live More.â launches with a campaign that shows how storage can be more than a transactional, last-minute solution, and instead a powerful life tool that creates space for what truly matters. It will be seen from this week in Australia and New Zealand across TV, YouTube, OOH, Radio, online and instore. VIEW THE SPOT VIEW OUTDOOR Vegemite: Makes Em Mitey Is there a reason Aussies are so good at everything? There just mite be. Makes 'em Mitey is VEGEMITE's new platform celebrating the power of B Vitamins and the truth that Aussies have instinctively known for generations - that VEGEMITE is the nation's secret advantage. VIEW THE AD VIEW 4 OUTDOORS |
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