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Seen and noted
Mattel: Real Cars Hidden On Carsales The new Mattel Brick Shop models might be 1:12 the size, but they're about as real as it gets. 1600 pieces. Real detail. 7hrs of real craftsmanship to put them together. So when it came time to launch them, it was kept as real as possible. A real racing car driver as spokesperson.Real print ads in real car magazines.Photography by a real car photographer. Real Carsales listings selling the real models. VIEW THE AD VIEW OUTDOOR  One month after launching their first work for Macca's, Wieden+Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Maccaâs breakfast menu as the most important time in a brekkie fansâ day. The work is grounded in a fan truth â âI only go to McDonaldâs for the breakfastâ â and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW THE 2 SPOTS  The Melbourne Flower Market is among Australiaâs largest wholesale markets, with hundreds of florist businesses frequenting the market each week to buy fresh stock. But the marketâs operation was being threatened by a rise in sexist jokes and comments towards female visitors from the largely male stallholder community. To help combat this behaviour, our posters exposed perpetrators as embarrassing fools, and messaging clearly established sexist jokes as serious sexual harassment that was unacceptable. VIEW THE AD  One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Maccaâs breakfast menu as the most important time in a brekkie fansâ day. The work is grounded in a fan truth â âI only go to McDonaldâs for the breakfastâ â and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW 3 OUTDOORS  Car parks tend to bring out the worst in us. We lose our patience, our manners, and even our humanity. Itâs as if we become less commuter and more⦠creature. To counter this, UPark developed an app to give drivers greater control over their parking experience. No more circling endlessly, last-minute rushing, or second-guessing. To launch this app, we used a cast of loveable car park creatures. Each one embodying a familiar parking frustration, all of which our app could solve. These cute characters didnât just capture Adelaideanâs attention, but their hearts. Our carpark creatures not only driving awareness around our app, with app usage up by 27% during the campaign period, but parking themselves firmly in local culture. VIEW THE 4 SPOTS  Following its launch last week as reported by CB, CommBank has released the cinematic TVC for its new âDoubt Never Didâ campaign via M+C Saatchi Australia, designed to empower Australians to overcome self-doubt and take action towards their personal and business goals. Informed by deep cultural insights and macro trends, the campaign acknowledges that while every Australian has dreams, doubt can be what holds them back. VIEW THE SPOT  Wynns, Brutally Elegant.Wynns is a truly elegant wine from rugged beginnings. Born where nature bares its teeth. Where the arctic wind howls from the Southern Ocean, tempering the skin of the land. Nestled in the Coonawarra, vines grow in ancient Terra Rossa soil, upon a bed of limestone, millions of years in the making. But from this alchemy of harsh elements, comers a truly refined wine. VIEW THE SPOT  The Reactor has taken out the win on Gruenâs Episode 8 of 'The Pitch', tackling the brief: Convince Australians to privatise our beaches. Produced with Guilty Pictures, Director Tracey Hayes and Producer Tori Schaw, the cheeky campaign leaned into a hard truth - our beaches might not be as âfreeâ as we think. VIEW THE SPOT Suzuki Vitara: Complete Waste Of Money To demonstrate that EveryPlate meal kits are so easy it's like cooking by numbers, we created some OOH murals that did the same things.VIEW 2 OUTDOORS  Why do we talk about period poverty in hushed tones? The only shame is that it happens at all. Our client wanted to raise awareness for their appeal and this part of their campaign aimed to get men & women talking about it and acting on ending it. PLAY THE SPOT Haval U6: Delivers More OOOOH The new GWM Haval H6 Hybrid comes packed with an incredible array of techy, style and safety features that deliver more OOOOH...VIEW THE SPOT VIEW OUTDOOR Our Watch: Comfort Zone A barrage of misogyny has made its way from the depths of the internet and onto the playground. Itâs never been more important for teens to know what a healthy relationship looks like. So, partnering with Our Watch, Australiaâs leader in primary prevention of violence against women (via their youth brand, The Line), Comfort Zone was created. A game to get teens talking about boundaries, consent and respect. VIEW THE CONCEPT Think Road Safety : Sucks To Be You Young male drivers are overrepresented in fatal and serious car accidents in South Australia. But research shows these drivers â despite the evidence to the contrary â believe they have everything under control. Traditional road safety messaging leans on images of crashes and destruction to remind people of the risks. But that wouldnât work here. So we decided to scare them with the one thing that young men find truly frightening â looking lame. VIEW THE 4 ADS Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT  Sportsbetâs latest campaign celebrates Aussies who love to have a crack â not just on the app, but in everyday life. Whether itâs a checkside banana from the boundary, folding a fitted sheet, or your mum having a crack at your dad,VIEW THE SPOT Movember: The Lifesaving Lobby Testicular cancer is the most common cancer amongst young men aged 15 to 35, but also one of the most treatable forms of the disease if caught early â usually via a self-check. However, young men donât often think about their health, especially down there. VIEW THE CONCEPT Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT  Our new campaign for Mad Mex, âBye Bye Bland, Hello Boldâ, shows just how far people will go to escape boring lunches, and embrace bold, fresh flavour.Itâs the first work under the brandâs new âMad For !tâ platform, brought to life with a mix of practical effects and Generative AI to keep things fast and fiery.VIEW THE SPOT  The cost of living may be going up. But in a Suzuki Vitara, the cost of really living is going down.VIEW THE SPOT  Because a journey doesnât end at the airport, Corsair is offering a 15% discount on Hertz car rentals for its passengers when they buy a ticket. To depict the deal, Paris-based agency Australie's latest campaign captures the connection between air and ground travel through a rearview mirror â a visual cue that highlights the offer while reinforcing Corsairâs positioning as a premium, connected airline.VIEW THE 2 ADS  The Laptop Initiative, is a registered charity dedicated to repurposing unwanted laptops for communities in need, launched a powerful new campaign titled âWasted Potentialâ. The campaign highlights how something as seemingly redundant as an unused laptop can unlock education, employment, connection, and income for societyâs most vulnerable, refugees and asylum seekers, disadvantaged youth, and women affected by domestic violence.VIEW THE 2 SPOTS XXXX: Queensland's Day Queensland's Beer As Queensland Day celebrations take place across the state, XXXX has launched a campaign to remind those up north that theyâve been Queenslandâs Beer for over 146 years. Featuring archival imagery of Prime Ministers to natural disasters, the placements are live across Brisbane for one day only, celebrating XXXXâs place in culture and the moments that have shaped Queensland.VIEW 3 OUTDOORS VIEW THE 2 ADS  *NOTE: Illusion is optimised for large format and based on specific viewing distance. To get closest an experience closest to that of the consumer, please view artwork full screen on a monitor or laptop.*20% of Australians have an eye condition and don't even know it. Despite 90% of those conditions being treatable with early detection, Australians arenât being proactive enough, only getting an eye test when they see the symptoms. Which is often too late.VIEW OUTDOOR We've all been Ham-boozled! Australian consumers are largely unaware that the majority of ham and bacon on our shelves are made using frozen, imported meat!Our job was to slice through the noise and let Pork fans know how to check that their meat was local (one pun at a time!) PLAY THE SPOT  Escape into a world of exciting stories in a range of reading formats with the Premierâs Reading Challenge.VIEW THE 3 ADS  50 years of IKEA in Australia. And it's just the start. A celebration of mateship, moving and making for half a century featuring Aussie icons with signature IKEA style.VIEW THE SPOT  Our new campaign for Mad Mex, âBye Bye Bland, Hello Boldâ, shows just how far people will go to escape boring lunches, and embrace bold, fresh flavour.Itâs the first work under the brandâs new âMad For !tâ platform, brought to life with a mix of practical effects and Generative AI to keep things fast and fiery.VIEW THE SPOT  A mind-blowing concept that took two photographers to execute...There's more to Sydney than the Bridge and that House, and these four heads had to be filled with so many experiences that the only way to move forward was with an artistic, collage approach. The heads themselves wanted to be beautifully crisp floating objects that exemplified the wild ride these characters go on in their films, while the experiences overflowing from them were in-the-moment, human-centric but still showing that this couldn't be anywhere other than Sydney. VIEW THE 7 OUTDOORS Jetstar: Knights Of The Sky Long ago â in the age of honor and questionable hygiene, 21 âtwas the age at which young men could officially don armour, and the title of knight. So to celebrate their 21st birthday (and impending knighthood), Jetstar launched Knights of the Skies: a modern day quest that called upon brave and noble Aussies to fight for free flights worth $50,000. The festivities culminated in a grand Live Action Role Play (LARP) tournament, where hundreds of sword-swinging, wannabe-knights battled it out at Edinburgh Gardens on May 25th â Jetstarâs actual birthday. VIEW THE CONCEPT Not all builders are the same. This campaign differentiates Rendition Homes as a true custom-home builder that tailors every home to suit you and your lifestyle â whatever that is. PLAY THE 3 SPOTS Bravehearts: Grooming Hides Behind Harmless Engine Group, Wavemaker, Bravehearts, ChangePR and UnLtd have partnered to launch a national campaign to educate parents and caregivers about the dangers of grooming. The campaign is the first major behaviour change campaign for Bravehearts, a national charity focused on preventing and treating the crime of child sexual abuse. More than one in four Australians have experienced child sexual abuse and in 79% of cases, the perpetrator was someone the child knew. These arenât strangers in white vans, but trusted figures like family friends or relatives, who use grooming to exploit that trust. VIEW THE SPOT PLAY THE RADIO SPOTS VIEW THE OUTDOOR ADS VIEW THE PRINT ADS  Entropico comedy directors Paxi & Cem have reunited with VaynerMedia and Mountain Dew to follow up last yearâs faux movie trailer collaboration, with an unhinged new launch film for Mountain Dew Berry Spark, and invites tired parents everywhere to feel the magic of turbo parenting TODAY!VIEW THE SPOT  To help IKEA celebrate 50 years in Australia, we released the worldâs first-ever flat-packed FLIP FLÃPS, which yes, must be assembled yourself. Fusing a key brand cue with a national icon sparked a media and social media frenzy. The hyper limited-edition item was made available for customers to win, and each of IKEA Australiaâs co-workers received a pair. With the right amount of böunce, cömfort and cushion â the flat-pack FLIP FLÃPS were the perfect way to say thanks to Australians for welcoming IKEA into their homes for the last five decades. VIEW OUTDOOR  Following the launch of the flat-packed FLIP FLÃPS, IKEA Australia is back with another bite-sized cultural moment to mark its 50th birthday â this time, quite literally. IKEA is celebrating 50 years in Australia with the creation of the ultimate snack, the Meatball Party Pie; a nostalgic, limited-edition mash-up of two cultural icons â the beloved Aussie party pie and the IKEA Swedish meatball. VIEW THE SPOT  On Wednesday May 28, it was Mate vs Mate and State vs State as Aussie Rugby League's annual main event kicked off.It was euphoric and torrid viewing, as it always is. So in front of the TV, there was no better way to load up on oodles of protein and iron from perhaps a less expected, but acutely delicious source. Rugby League lovers were suddenly luvving a duck for dinner. VIEW OUTDOOR a Coach gives his/her team some food-for-thought in an inspirational Locker Room speech.PLAY THE 2 SPOTS GWM Cannon: Effortless Towing Boat The GWM Cannon Alpha Plug in Hybrid makes towing, driving, and charging more effortless. With hybrid power, 3.5-tonne towing capacity, and a 110km pure electric 4WD range, it turns hard work into light work.VIEW 2 OUTDOORS VIEW THE 2 ADS |
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A legendary Moment from Toyota Australia 
New spot for Vitara from Time&Place, Australia 
Discounted fuel deals are pretty common, but the discounts can really add up.