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Seen and noted
 As Australiaâs favourite cuppa, Tetley is at the heart of the conversations, gossip and stories people care about. And few stories have had the cultural impact of Star Wars.So when Star Wars Day came around, it was only natural we shout out one of the most iconic lines (and fathers) in cinematic history.VIEW THE AD Telstra: Hope Phones For years, Telstra public phones have always been beacons of connection â and since making all standard national and mobile calls free back in August 2021, public phone usage has more than tripled. Theyâve become vital lifelines to call for help in emergencies or crisis situations, stay connected through natural disasters, or simply reach out when a mobile phone isnât available for use.VIEW 2 OUTDOORS  Vinnies offers a world of fashion â right here in Australia. That Parisian-looking trench? From Palmyra. The Milan-style boots? Midland. Tokyo streetwear vibes? Straight out of Thornlie. High style, low price, and coming to a cupboard near you. PLAY THE 3 SPOTS Kitchen Warehouse: Mum -nipulate The Algorithm This year, Kitchen Warehouse is helping mums take control of the algorithm so their families see ads for the Motherâs Day gifts they really want. Too often, mums end up with gifts that miss the mark on Motherâs Day. But thanks to Kitchen Warehouseâs clever âMum-nipulate The Algorithmâ campaign, created by Special Australia, they can now steer loved ones in the right directionâstraight to the perfect present. The campaign is running ads that, when scanned or clicked, allow mums to pick the gift they truly want for Motherâs Day, and then serve ads for that gift to their family members.VIEW THE CONCEPT  Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS  Vibrant street markets. Hidden local gems. A food lovers' paradise. The new content series 'A Taste of Asia' showcases Changi Airport as the ultimate gateway to Southeast Asiaâs rich, authentic culinary culture by following Australian content creators Sinead Chabowski and Joshua Shediak on mouth-watering adventures across Chiang Mai, Phnom Penh, and Da Nang. VIEW THE 4 SPOTS Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietestPLAY THE SPOT  A new video campaign âLife Without Out of Homeâ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse. Created by Howatson+Co,VIEW THE SPOT Uber Eats: The Democracy Sausage The Democracy Sausage is a tradition of this great nation; a cornerstone of Australian Democracy and the quintessential post-vote snack of choice. Millions of voters across Australia will head straight for their local sausage barbie, and we applaud you, but with many finding themselves without a sausage (or sizzle) to call their own this election day, Uber Eats is ready to step in to deliver the classic Democracy Sausage. VIEW THE 2 SPOTS VIEW 2 OUTDOOR  Northern Territory residents are four times more likely to die on the road. This campaign asks drivers how they feel about having lives that are worth less.VIEW THE SPOT Forget being regular richâBelong lets anyone become data rich.With unlimited data banking, unused data isnât lostâitâs stashed, flaunted, and flexed. This campaign transformed a functional telco feature into a new kind of digital opulence, giving Aussies something to really sing about: more gigs than they know what to do with. PLAY THE 3 SPOTS Heard Island Pebbles: Turning tariffs into opportunity for pengu On April 2, 2025, Trump slapped a 10% tariff on Heard Island - a remote outcrop with no exports, no humans. Just penguins. As the bizarre news went viral, Kindred Studio - a small e-commerce branding agency - had an idea: what if the penguins started 'exporting' something to raise money to protect their home? Enter Heard Island Pebbles - the islandâs first-ever âexport.â Inspired by the pebbles penguins use to nest and flirt, the cheeky website sold digital and physical pebbles to humans worldwide, with all profits donated to the unaffiliated WWF-Australia to support local conservation. With zero media spend, Heard Island Pebbles made global headlines, reached over 13 million people, attracted 10,000+ website visits, shipped to 14 countries, and raised over $14,000.VIEW THE CONCEPT  To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a series of intriguing, silent short films created by Bear Meets Eagle On Fire with +61. The films â Mirror Mirror, Four-Legged Friend and Magnetic Boy â are directed by FINCHâs Dougal Wilson in his first Australian production and commercial project since 2018.VIEW THE 3 SPOTS  In the week before Easter, both bunnies and eggs were unceremoniously told to "GTDO", as Australia's premier duck producer staked its irreverent claim to become the new pre-eminent Easter treat.VIEW 2 OUTDOORS  The Australian Institute of Business is taking a catchy musical approach to inspire people to get out of their career rut by doing an MBA with AIB. Beware: this is earworm central!VIEW THE 2 SPOTS MACC: Four Times The Bodies Northern Territory drivers are four times more likely to die on the road, so we brought that statistic to life... and death. VIEW OUTDOOR VIEW THE AD Northern Territory drivers are four times more likely to die on the roads than the national average. We brought that statistic to life (or death) and asked Northern Territory drivers if they were OK with their lives being worth less.PLAY THE SPOT  We have women to thank for so many of the world's critical discoveries and inventions. This ad, created by Showpony, celebrates the essential role women play in the workforce, and the often unrecognised, life-changing impacts their work has had. VIEW THE ADS While turkey might steal the limelight at Christmas, it could well be duck's turn to take centre stage this Easter. So, which comes first, the duck or the (chocolate) egg? For something sensationally savoury at Easter, there's only one winner.Agency: Skaro & Friend PLAY THE SPOT  Each year, 'Salmon Season' in Western Australia results in injuries or death caused by rock fishing accidents. Lateral Aspect, Perth, have created a quirky campaign angle, featuring iconic fisherman, Scott Coghlan, to highlight the dangers of rock fishing and the benefits of staying safe and fishing from the beach.VIEW THE SPOT  7000 pots & pans end upin australian landfill...dailyTo demonstrate the scale of this environmental issue, we stacked every one of them vertically in an eDM. An approximate 700 meter high tower was the result, and customers were able to scroll all the way to the base where they learnt about a new recycling technology for processing pots & pans. VIEW THE AD  For decades, Australian Bananas have been known as a source of long-lasting natural energy. So, to build on the iconic Make Your Body Sing campaign, we created a fresh look and feel that leveraged our most powerful brand assets:VIEW OUTDOOR  *NOTE: Illusion is optimised for large format and based on specific viewing distance. To get closest an experience closest to that of the consumer, please view artwork full screen on a monitor or laptop.*20% of Australians have an eye condition and don't even know it. Despite 90% of those conditions being treatable with early detection, Australians arenât being proactive enough, only getting an eye test when they see the symptoms. Which is often too late.VIEW OUTDOOR Jetstar: World's Most Amateur Surf Comp Jetstar has launched the inaugural âJetstar Classic,â a surf competition like no other. Dubbed the worldâs most amateur surf competition, the event saw three of Australiaâs least skilled surfers battling it out on the iconic shores of the Gold Coast.Jetstar put the call out far and wide across Australia, not for the pros, but for those who couldnât surf or had never even stepped foot in the ocean.VIEW THE 2 CONCEPTS Tourism Top End launched a 25% discount initiative to drive travel bookings, but by late February, 40% of the $400,000 fund remained unredeemed, putting at risk up to $1.6 million in tourism value. With only weeks before the programâs cut-off, industry uptake had slowed and urgency was mounting. PLAY THE 3 SPOTS  Gazoo Racing (GR) embodies Toyotaâs high-performance heritage, evolving from supporting racing efforts to dominating WEC, WRC, and Dakar while producing acclaimed road cars like the GR Supra, Yaris and Corolla. To launch GR in Australia, we created Metalmorphosis, a high-octane film showcasing its legacy. This inspired The GR Trilogy, a 3-part collectorâs book blending photography, graphic novel elements, and interactive features. Limited to 1000 copies, itâs housed in Toyota dealerships, celebrating GRâs racing spirit and connecting with enthusiasts through bespoke keepsakes.VIEW THE 2 ADS Tassie just got tastier, as Grill'd brings healthy, delicious burgers to Hobart for the first time. PLAY THE SPOT South Australian Tourism: A Long Long Lunch Adelaide-based international creative agency Frame Creative has partnered with the South Australian Tourism Commission to launch the stateâs new brand platform and destination campaign. âSimple Pleasuresâ highlights the moments and memories that make life meaningful and encourages tourists to take a trip down south to be replenished by its endless supply of simple pleasures. VIEW THE 3 SPOTS  Every Easter, supermarkets roll out wild and silly new hot cross bun flavours to grab attention. Itâs like the Hot Cross Bun wars, with supermarkets trying to outdo one another. This Easter, we wanted to show that trends fade and nothing beats the original Hot Cross Bun from Bakers Delight. VIEW THE SPOT  Telstra launches the next chapter of the âwherever we goâ brand platform with a distinctive new integrated campaign. This kicks off a repositioning for Telstra Business as the first choice in connectivity for Australian businesses and celebrates the unlimited potential of partnership. The film, an unexpected story of a shoemaker and his travelling store, is set in a fable-like world, full of eccentric customers who look forward to the shoemaker rolling into town. More direct, tangible benefits of Telstra Business, including Business Internet and access to expert advice at Telstra Business Technology Centres, are also featured in both social and digital as well as point of sale.VIEW THE SPOT  Australian brand Bonds is making its debut in the U.S. with the launch of its new 'Made for Down Under' campaign via Special.The new campaign, which includes films directed by EXIT's Stefan Hunt and still captured by Sam I Am's Lula Cuchhiar, features Australian conservationist Robert Irwin and music icon Tkay Maidza. 'Made for Down Under' introduces American audiences to Bonds' iconic underwear and stars Irwin and Maidza alongside some of Australia's most notorious wildlife including spiders, snakes and crocodiles - all captured in-camera without CGI.VIEW THE 2 SPOTS Queen: Queen Toppings Queen is an Australian brand that has been around for over 100 years. They create high quality baking products and toppings. The problem is that although people buy their products, no one knows that they are Queen products. Our Dash of Majesty campaign is all about adding a touch of royal-ness to an everyday Aussie moment, taking you out of the mundane with a little bit of fun absurdity. And connecting the brand Queen to their products in a very royal way.VIEW THE 2 SPOTS VIEW 3 OUTDOORS Toyota: The C-HR Collection To launch Toyotaâs new luxury model, the C-HR, a car with a design inspired by a diamond, we actually turned it into one. Well, 50 to be precise. Then we partnered with Australian designer Millie Savage to create an exclusive 14-piece jewellery range called The C-HR Diamond Collection.VIEW THE AD  With the launch of Mini BarbieLand, Mattel re-wrote the rules when it came to Barbieâs size, for the Australian launch we re-wrote the OOH rules with our ads.VIEW OUTDOOR  Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and 'become a winter person' in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia.The campaign uses portraits of local âwinter peopleâ and new retail-focused executions showcasing ready-to-book experiences. Highlighting Tasmaniaâs distinct approach to winter, the campaign builds on the idea that the Off Season is more than just a holiday - itâs an opportunity to spend winter wide-eyed, not half asleep.VIEW 6 OUTDOORS  We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT  McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items.VIEW THE 2 SPOTS  Australian fashion e-commerce brand MESHKI has partnered with This is Flow and JCDecaux to launch an Out-of-Home and social integration first. The MESHKI Real-Time Race Day Looks campaign marks MESHKIâs first major Out-of-Home campaign, its first time advertising beyond digital and social platforms. Flow, who recently welcomed MESHKI as a new client with global buying responsibilities, identified a unique opportunity to evolve the role of Out-of-Home beyond branding. Targeting the growing female interest in Formula 1 and engaging racegoers during one of Melbourneâs biggest sporting weekends, the campaign leveraged JCDecaux SMARTFRAME -VIEW 4 OUTDOORS |
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