Seen and noted

THE WORLD’S FIRST CAR OPINION LEADER“It’s not just KOLs, it’s Car-OL.”
CHALLENGEOil brands love KOLs. Celebs, influencers, reviewers—everyone’s been there, done that.
But when every brand screams “Our oil is the best!” through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh?
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