
THE WORLDâS FIRST CAR OPINION LEADERâItâs not just KOLs, itâs Car-OL.â
CHALLENGEOil brands love KOLs. Celebs, influencers, reviewersâeveryoneâs been there, done that.
But when every brand screams âOur oil is the best!â through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh?
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