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Seen and noted
 For professional chefs, making broth begins with a trusted ritual. They reach for chicken carcasses at the market, believing that true flavor comes from bones simmered slowly. This daily habit shapes kitchen culture across Thailand. Rather than interrupt it with advertising, Knorr and YOUNGSTER BKK placed an unexpected idea right where decisions happen. This bold move turned an ordinary meat shelf into a surprising media moment. Among the rows of real poultry sat something new. Chefs reached for what looked like a raw chicken, only to discover it was not meat at all. Inside the expertly crafted form was KNORR Chicken Flavoured Broth-Base. When chefs reached for bones, they found something that challenged everything they believed about broth. VIEW 6 OUTDOORS  âDentsu Thailandâs emotional 2025 road safety campaign for Toyota Motor Thailand (Toyota), Save Speeding Loss, demonstrates that 'The Faster You Go, The Faster You Lose'. Save Speeding Loss highlighted the collective emotional toll of speeding-related accidents by transforming Siam Square Soi 5, one of Bangkokâs busiest roads, into immersive Checkpoints of Loss. Each installation visualised personal stories - from unfulfilled dreams and broken families to the lingering grief of survivors - designed to confront drivers with the ripple effects of reckless speeding.VIEW OUTDOOR Grab: Grab The Missing What if a delivery app could do more than just deliver foodâwhat if it could help bring people home?In Thailand, someone goes missing every four hours. Yet most missing person alerts are lost in social feedsâshared in hope, forgotten in the scroll. At the same time, Grab riders are everywhereâmoving through the very alleys, neighborhoods, and markets where the missing are often last seen.VIEW THE CONCEPT  This small change made a big impact. The sight of Sad Kama-Chan caught peopleâs attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night.VIEW OUTDOOR  âBud Fanâ : A Fridge Disguised as a Superfan, Built to Celebrate the CrowdWhen you canât advertise the product, you advertise the people who love it.Budweiserâs latest creation, âBud Fan,â is more than a fridge, itâs a full-sized sculptural character Born from the energy of live music crowds. Shaped like a cheering superfan and glowing in signature red, Bud Fan doesnât just store cold beer, it stores the spirit of celebration. VIEW OUTDOOR  In a post-pandemic landscape saturated with price wars, AirAsia faced a challenge: to transcend its perception as just a budget airline. While boasting an impressive network of over 60 direct routes across Asia and a reputation for punctuality, AirAsia needed to reignite its position as the top-of-mind choice for Thai travelers during the resurgence of tourism. Understanding the deeply ingrained cultural nuances and diverse travel styles of Thai travelers â from those who crave frequent short trips to those who embrace off-season tranquility, group adventures, or the electrifying energy of festivals â AirAsia launched the "Travelista" campaign (Kon-Ba-Thiao in Thai, meaning "Travelholic"). This campaign isn't just about fares; it's about fueling the why behind every journey. The campaign launched with a thematic film, shifting the focus from mere affordability to "worthwhile value." The core message, "Make a Travelholic's Million Reasons Worth It," reminds Thai travelers that AirAsia empowers them to maximize their travel experiences. With direct flights and on-time performance, travelers can dedicate more time to exploring, immersing themselves in the destination, and fulfilling their unique travel purpose. Affordable fares mean more budget for creating unforgettable memories. To amplify the impact, the campaign rolled out personalized sub-campaign ads, tailored to the specific travel purposes of different "Travelista" segments. These ads were strategically triggered during key moments in the year, aligning with contextual activities in each destination. Furthermore, AirAsia partnered with a new wave of Thai travel influencers, uniting them on the responsive site www.airasiatravelista.com to create a groundbreaking "trip planner." For the first time in Thailand, travelers can access expertly curated itineraries across 60 destinations, providing inspiration and practical guidance for crafting their perfect adventure.VIEW THE SPOT  Samsung and BBDO Bangkok Launch âDonât Lose What AI Can Saveâ â A Witty New Online Film That Turns Energy Loss into Lost ChildrenBangkok, Thailand â In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok unveil a new campaign for the SmartThings appâoffering Thai consumers an intelligent way to cut back on electricity bills through a playful yet powerful metaphor.VIEW THE SPOT  KFC Thailand celebrates 40 years with a taste thatâs timelessThailand is a country rich in taste and flavor, where food isnât just a mealâitâs a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? Thatâs a whole other challenge.To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. VIEW THE 3 ADS  The ProblemGenerations of LGBTQ+ individuals in Thailand have faced a lifetime of longing, love hidden, and rights denied. Generations pass, but the yearning for acceptance remains for many. Years pass, but the right to love and to build a life together remains out of reach for many. LGBTQ+ individuals are a tangible reminder of love still waiting. Bangkok Pride saw their struggle, a silent testament to decades of waiting. VIEW OUTDOOR  In one of the world's most regulated energy drink markets, Sting couldn't advertise its benefits, so we made it believable instead. We launched "The Best Holy Offering" by placing Sting bottles at nearly 50 shrines across Thailand, transforming a sacred ritual into an unexpected brand experience. Rooted in cultural truth, this activation sparked curiosity, conversation, and content, without saying a word. VIEW OUTDOOR  A fearless film series from YDM Thailand tackles Thailandâs toughest issues â armed with nothing but a sandal and some serious satire. What do domestic violence, air pollution, and corruption have in common? Thais have been plagued with these issues for far too long, feeling angry yet powerless â and now, all the issues are being hit by a sandal. In its boldest move yet, Thai footwear brand Gambol launches a satirical film series titled âDare to Stepâ, a punchy campaign that blends prehistoric absurdity with fearless social commentary. Created by YDM Thailand, and directed by top Thai commercial director Teerapol âAeâ Suneta, the campaign brings societal discomfort into the spotlight â using humor, heart, and yes, a sandal. Each film confronts deeply rooted issues in Thai society through a world where everyone is still an ape, and silence has always been the norm. Until now. Set in Thailand. 5 million years ago. In all three films, society is made up of primitive apes, living in a not-so-different version to modern Thailand. Just like today, when something goes wrong, no one dares to step up â until, out of nowhere, a pair of Gambol sandals falls from the sky like a gift from the gods.VIEW THE VIOLENT APE SPOT VIEW THE POLLUTED APE SPOT VIEW THE CORRUPTED APE SPOT  Lamphun Warriors F.C and Northern Thailand Breath Council: The Air Pollution Jersey Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution every year. The Air Pollution Jersey was created to reflect the air pollution issues affecting footballers who spend most of their time on the field. Since they are required to practice and compete outdoors, they are exposed to significantly higher levels of PM2.5 pollution than the general population.VIEW OUTDOOR  Netflix Thailandâs Latest Billboard, the Ultimate Spoiler Alert.For whodunnit fans, nothing is worse than a spoilerâexcept, perhaps, a spoiler that is inescapable.Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok.Designed to promote the new mystery series, Dalah: Death and the Flowers, we took the showâs content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending.VIEW OUTDOOR  As a leading energy company, PTTâs mission extends beyond business successâwe are committed to âBalanced Sustainabilityâ, ensuring that economic growth goes hand in hand with environmental and social responsibility. PTT wants to introduce the new vision âTogether for Sustainable Thailand, Sustainable world.â to the public, especially the young generation. However, thereâs research revealed some significant perception gap that Gen Y and Gen Z believe energy companies donât care about the environment and green energy as the future.VIEW THE SPOT  Bar B Q Plaza, in collaboration with CJ WORX, has launched a new CRM campaign film with a creative twistâblending humour, sci-fi action, and a strong promotional message to drive member engagement. The film serves as a reminder for customers to open LINE APP "GON" before heading to the mall, unlocking a variety of exclusive discounts and benefits. The story follows a young man who is unexpectedly visited by his future self, arriving in dramatic fashion to deliver an urgent message: âOpen LINE APP âGONâ before you go to the mall!â In a humorous nod to classic sci-fi films, the future version of the protagonist warns that failing to do so would mean missing out on valuable discountsâsavings that could even be used to buy a winning lottery ticket. VIEW THE SPOT The Stop Gambling Foundation: The Tit For Tat Dentsu Creative Thailand has partnered with The Stop Gambling Foundation to launch the âTit for Tat Stop Online Gamblingâ campaign, a âfight-backâ initiative that plays on gambling ad techniques to raise awareness about the dangers of gambling addiction for youths in Thailand.VIEW THE CONCEPT  A Danger Greater Than Kiki (the shockers). Leo Burnett Thailand and Super Ant highlight the dangers of sweet sugary drinks in this new campaign for the Thai Health Promotion Foundation. Directed by Sutton Petchsuwan the film shows Super Ant in daily combat and recharging by drinking sweet drinks. This leads to obesity and a visit to the hospital.VIEW THE SPOT  ThaiHealth, in collaboration with the Department of Land Transport, invites all drivers to hear from those who have 'taken dangerous turns' and 'run red lights'âso youâll know the right way to drive safely for everyone.VIEW THE SPOT Durex : Allgasm With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.60% of women fake orgasm. Time to make pleasure real. ⢠83% of women say âserving on topâ gets them there faster. ⢠75% of women say toys spice up pleasure. Ready to play? ⢠51% say foreplay matters. Let your fingers talk. ⢠54% say "seductive" is sexier than "handsome." ⢠52% get bored when they never try new moves. ⢠42.7% get there easier in the second round. ⢠13 minutes. Too short for love, just right for pleasure. With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.This Valentineâs, Durex launches a bold campaign taking a stand for pleasure equality, amplifying unheard voices and challenging the imbalance in pleasure and sparks real conversations about satisfaction by flipping the unspoken pleasure truths on the streets: Durex isnât just celebrating orgasmsâweâre celebrating ALLgasm. Letâs scream pleasure togetherâfor real. VIEW OUTDOOR VIEW THE AD  Background:In Thailand, motorcycles are the most common way of transportation but many road deaths happen because people usually don't wear helmets, especially kids. Only 16% of Thai children wear helmets while riding, as many parents overlook safety. This puts children at risk, stopping them from achieving their dreams and even their lives.VIEW 3 OUTDOORS  To demonstrate why people shouldn't speed on motorcycles, we tell riders, 'If you drive fast, your brain can't keep up.' It's not just about struggling to process information; it's also about making decisions on the road that can impact the lives of others, such as a grandmother simply crossing the road on a weekday.VIEW THE SPOT  Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable.VIEW THE SPOT  KFC Thailand has taken a bold step beyond its famous fried chicken, announcing through this new Wolf BKK spot, its commitment to rice, a staple of Thai cuisine. The brand has introduced its latest menu item for the New Year: âKhao Man Kai.â This dish, often referred to as âThai- style fast foodâ due to its quick preparation, features aromatic, fatty rice paired with chicken â a menu thatâs convenient, delicious, and deeply loved across the country. Its popularity is undeniable, with a dedicated Facebook community called âChicken Rice Loversâ with over 400,000 members. The group shares everything from recipes to recommendations for the best local chicken rice spots, driven by their shared passion and love for âKhao Man Kai.â Recognizing this passion, KFC Thailand has debuted its own take on the beloved dish. Their version of Chicken Rice combines aromatic rice with crispy fried chicken and a secret recipe soybean sauce, all presented in the unique style of their iconic Uncle KFC character.VIEW THE SPOT  'John Wick Be-Like' Unleashed in Roddonjai's Latest Campaign via VML Group Thailandâ¨â¨In a world where selling a used-car on social media feels like walking into a battlefield, Roddonjai Thailand's trusted used-car platform has partnered with VML Group Thailand to flip the script with their latest campaign, "Don't Let Anyone Devalue Your Car."Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twiston the everyday frustrations of selling a used-car in todayâs chaotic digital landscape.VIEW THE SPOT Knorr Congee: Reels It With Knorr Congee YDM Thailand has created a new campaign for Knorr Congee, titled âReels It With Knorr Congee,â that takes over Thailandâs Meta Reels moments and redefines how Thais enjoy this beloved dish. By transforming Knorr Congee from a breakfast staple into an all-day companion, the campaign brings flavorful fun to every scrolling session. You know the feeling: scrolling through endless Meta Reels, savoring the fun of short, snackable clips. Now, Knorr Congee makes that experience even better. VIEW THE CONCEPT  Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT Thai Health Promotion: Grandma Speed Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT  There are various ways to use Hong Thong Chilled Cup in strange circumstances, and the results may be disastrous. Better use Hong Thong with Hong Thong, it works!VIEW THE SPOT  Wolf BKK has once again partnered up with Central Department Store to introduce a new holiday season mantra this Black Midnight Sale: âKeep the Best Gift to Yourself.â While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers better than anyone else. Recognizing that sometimes, the best gift is the one you give yourself. âKeep the Best Gift to Yourselfâ is all about embracing the joy of self-gifting in a playful and fun way. It taps into the familiar spirit of Thai gifting culture while adding a humorous twist. By focusing on the idea that sometimes, the best gift isnât the one you give away, but the one you keep to yourself, the campaign encourages shoppers to indulge in a little self-love this holiday season. The campaign kicks off with a humorous film that parodies the cute Thai gifting tradition. In this story, one sister presents a gift, but the other quickly realizes that the best gift isnât the one she receivedâItâs a pre-loved gift attached with a new tag to make it look like new. A hilarious tug-of-war begins as the gifter refuses to let go, determined to keep the best gift to herself.VIEW THE SPOT MedPark Hospital : Make Complexity Simple Being healthy is something we often take for granted. We want to highlight how priceless it is when we or our loved ones can live normally again. Today, complex diseases, whether rare or hard to diagnose, significantly impact patients and families. Patients might visit many hospitals without finding out whatâs wrong, or they might be treated for a long time without improvement. These issues often stem from hidden health problems or having multiple diseases simultaneously.VIEW THE 3 SPOTS  Nobody expect how useful the ice bag can be. Mum Films introducing 'Hong Thong Whiskey Ice Bag' with an ordinary of a couple who unexpectedly used Hong Thong Whiskey Ice Bag to solve their problem.VIEW THE SPOT  No matter what mistakes you make, if you shop with Lazada, it's always the right deal!VIEW THE SPOT  There are various ways to use Hong Thong Whiskey Ice Bag in strange circumstances, and the results may be disastrous. Only use Hong Thong with Hong Thong, it works!VIEW THE SPOT  Global sensation Moo Deng is making her debut with Lifebuoyâs âH for Handwashingâ campaign! In this film, Moo Deng breaks with family traditionâno more âH is for Hipposâ! Sheâs calling on us all to remember: H should stand for Handwashing because we all need the reminder!VIEW THE SPOT  anew advertising Bangkok has are introducing Gother, a new Thai travel platform that puts the unique interests of Thai people at the forefront. Gother understands the diverse travel desires and cultural insights of todayâs Thai travelers. Whether itâs visiting sacred sites for spiritual blessings, jet-setting abroad for beauty and wellness retreats, or diving into Thailandâs stunning underwater worlds, VIEW THE SPOT  One Bangkok, the new 17-hectare, 3.2 billion USD âCapitalâ of Bangkok Metropolitan, will give Bangkok and its people a much-needed second breath with the projectâs âlife-readiedâ design city within the city. It will comprise greenery covering 50% of the total area, a 2km Art loop for inspiration, 5 premium office towers, 5 world-class hotels, 3 super-luxurious residential towers, and 3 retails experiences catering street vibes, local brands, and world luxurious brands. VIEW THE SPOT  Another short film for the Thai Health Promotion Foundation and Major Group. Mum Films and Leo Burnett Thailand collaborated to portray the pair's purpose in 'The Haunted Chair' - to guide audiences about Office Syndrome prevention options, and encourage them to turn off their phones in the cinema using a Thai myth about a ghost riding on the neck causing neck pain.VIEW THE SPOT |
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Archive work from 2001 era. Directed by Suthon Petchsuwan
Dr Montri Facial Foam is featured in these spots from Thailand 
Nerd Bangkok and Mum Films create a one-shot Halloween promo film for the iT Shop.