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Seen and noted
 With e-cigarettes in playful art toy designs trending among Thai youth, Grey Thailand and Mum Films teamed up to create three TVCs for ThaiHealth. Under the concept âE-cigarettes are extremely dangerous, no matter how they look,â the films show what vaping really gives you behind the fantasy designs.VIEW THE 3 SPOTS  Dentsu One Bangkok and Mum Films deliver ThaiHealthâs powerful message for the 2025 Quit Drinking Buddhist Lent campaign: âNo one can warn you better than yourself.âIn this new online film, we follow Odd, a man who comes face-to-face with his past and future selves. But they all share one urgent plea, it's time for his present-day self to stop drinking.VIEW THE SPOT  In a bold promotional stunt in Thailand, WeTV and creative agency Audacity Bangkok blurred the lines between fiction and reality with a live activation set in the nationâs most iconic boxing venue. To promote Knock Out â a WeTV Original Boy-Love series set in the gritty, corrupt underworld of Muay Thai â the team staged a shocking choreographed fight inside Lumpinee Stadium, right in the middle of a real boxing event. And thatâs exactly what they did. Between the second and third fights of the night, the crowd witnessed what appeared to be a real altercation: a boxing promoter and a fighter were suddenly attacked in the ring by a mob of 20 men. Panic set in. Screams echoed. The stadium went silent. Then â the lights cut out. And the big screen came alive with the trailer for âKnock Out.â VIEW OUTDOOR  A year-long photographic series commissioned by TBWA ThailandJuice documents how Thai communities creatively repurpose TOA buckets, reflecting the brandâs cultural imprint. TOA Paint marks six decades as an integral part of everyday Thai life. In partnership with TBWA ThailandJuice, the brand introduces âThe Life of Paintâ, an unconventional tribute highlighting the brandâs enduring influence.VIEW THE 5 ADS Honda: Protect The Power Of Dreams âDentsu Thailandâs integrated campaign for Honda, âPROTECT The Power of Dreamsâ, promotes safe riding habits for child passengers on motorcycles, and calls on parents to protect their childâs dreams for the future. In Thailand, motorcycles are a daily necessity, but the safety of children riding on motorcycles have been often overlooked, with only 16% of Thai children wearing helmets when riding as passengers. Yet, not wearing helmets has been a major cause of death among Thai children, with around 3,000 deaths each year, approximately nine every day. VIEW THE SPOT VIEW THE 4 ADS  No matter how much life changes or how much little Jenny grows, one thing remains constant, the care and protection she can always count on. With Samsung Life Insurance, some things never change. VIEW THE SPOT  Started from the bottom. No rich parents. No connections. No safety net. Born at the base of the pyramid, where survival comes before dreams. Falling. Failing. Repeating. Forget a bright future â just making it to tomorrow is a battle. This isnât just the story of daily wage earners. Even salaried workers in Thailand feel the squeeze. Costs go up. Salaries stay the same. Poverty pushes people to think harder, fight harder. That's why FINNIX exists. A digital nano loan platform made for those with little to start with â even with poor credit or trapped in predatory debt cycles. Weâve been around for 5 years, and weâre still evolving â to help more people, in more meaningful ways. Weâre building more than just a lending platform. Weâre building a community of fighters. People who fall, get back up, and inspire others to do the same. Weâre sharing knowledge, careers, and real opportunities â to help them not just repay loans, but reclaim their lives. We want to champion lifeâs true fighters. Not just those who struggle to pay interest⦠but those who rise up for themselves and their families. Turning ordinary streets into arenas â backing borrowers to fight strong. 'Finnix, partnering with life's fighters.'VIEW THE STREET FOOD FIGHTER SPOT VIEW THE SALARYMAN SPOT PT Station: Car Opinion Leader THE WORLDâS FIRST CAR OPINION LEADERâItâs not just KOLs, itâs Car-OL.âCHALLENGEOil brands love KOLs. Celebs, influencers, reviewersâeveryoneâs been there, done that. But when every brand screams âOur oil is the best!â through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh? VIEW THE CONCEPT  Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT  Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT Vajira: Hospital Praykinson âDentsu Thailand has created Praykinson, a voice therapy app for Vajira Hospital to help patients with Parkinsonâs disease, one prayer at a time. Approximately one in every 100 elderly Thais are prone to Parkinsonâs disease, a neurodegenerative disorder that progressively affects muscle control, balance and movement, with voice changes being one of the important signs. While it cannot be cured, Parkinsonâs disease is treatable, with research suggesting that therapy may help improve or maintain symptoms. To help manage voice degeneration, singing has been a recommended therapy option. However, many elderly Thai patients are unfamiliar with singing as part of their daily routine. Inspired by the cultural insight that 75.9% of Thais practice daily prayers, VIEW THE CONCEPT  In this film from Leo Thailand a hospital room is filled with patients waiting for their turn. Suddenly, a crocodile show performer walks up to the counter, complaining of a slight headache and neck pain. He hopes for some empathy, believing that his urgency will get him treated faster. But in the end, the nurse simply tells him to wait like everyone else.Just then, First Choice (a leading cash loan card and service in Thailand) steps in, showing the audience that they truly understand how painful waiting can be. Thatâs why, at First Choice, they never make anyone waitâespecially when it comes to applying for a card. VIEW THE SPOT  Long Lay, a Thai boat tour operator, has launched the âGood Passengerâ campaign â an initiative aimed at tackling marine pollution while promoting sustainable tourism. Developed in partnership with creative agency Flash Bomber, the campaign blends storytelling, design, and environmental responsibility to engage travelers in the fight against ocean waste. VIEW OUTDOOR Punthai Coffee: A Cup Of Life In a market increasingly dominated by global coffee chains, WOLF BKK aimed to support the growth of Punthai Coffee, a Thai-owned brand, by helping it stand strong against international competitors. To achieve this, WOLF BKK developed a new menu item for Punthai Coffee called âThairicanoâ a coffee that matches the quality of global favorites like the Americano. The goal was to create a national coffee menu: grown in Thailand, produced in Thailand, and sold at a fair price for Thai people. This approach ensures that revenue stays within the country and makes Thairicano a coffee that every Thai can be a part of.VIEW OUTDOOR VIEW THE 3 ADS  Songkran, Thailandâs traditional New Year, is a time for water fights, family reunions and road trips as Bangkok empties out, and highways fill. Unfortunately, itâs also a time when traffic accidents and fatalities surge due to driver fatigue.VIEW OUTDOOR  Less than 3% of Thailandâs population donates blood â significantly below the level recommended by the World Health Organization (WHO) â despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors. The campaign, titled Blood Connect, harnesses creativity and emotional storytelling to spark meaningful social actionâparticularly among Gen Z, who are emerging as a powerful force for change. VIEW THE SPOT  KFC Thailand has launched a new film "Let There Be Cake" created via Bananas Johannesburg and Brains & Brawn Bangkok.VIEW THE SPOT  Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that feel more fun and exciting. Combined with childhood trauma from being forced to drink milk, this has led Thai teens to consume less milk than their peers in other countries. CP-Meiji has introduced two new flavors of Meiji Pasteurized Milk - Kyoho Grape and Fuji Apple VIEW THE SPOT  For professional chefs, making broth begins with a trusted ritual. They reach for chicken carcasses at the market, believing that true flavor comes from bones simmered slowly. This daily habit shapes kitchen culture across Thailand. Rather than interrupt it with advertising, Knorr and YOUNGSTER BKK placed an unexpected idea right where decisions happen. This bold move turned an ordinary meat shelf into a surprising media moment. Among the rows of real poultry sat something new. Chefs reached for what looked like a raw chicken, only to discover it was not meat at all. Inside the expertly crafted form was KNORR Chicken Flavoured Broth-Base. When chefs reached for bones, they found something that challenged everything they believed about broth. VIEW 6 OUTDOORS  âDentsu Thailandâs emotional 2025 road safety campaign for Toyota Motor Thailand (Toyota), Save Speeding Loss, demonstrates that 'The Faster You Go, The Faster You Lose'. Save Speeding Loss highlighted the collective emotional toll of speeding-related accidents by transforming Siam Square Soi 5, one of Bangkokâs busiest roads, into immersive Checkpoints of Loss. Each installation visualised personal stories - from unfulfilled dreams and broken families to the lingering grief of survivors - designed to confront drivers with the ripple effects of reckless speeding.VIEW OUTDOOR Grab: Grab The Missing What if a delivery app could do more than just deliver foodâwhat if it could help bring people home?In Thailand, someone goes missing every four hours. Yet most missing person alerts are lost in social feedsâshared in hope, forgotten in the scroll. At the same time, Grab riders are everywhereâmoving through the very alleys, neighborhoods, and markets where the missing are often last seen.VIEW THE CONCEPT  This small change made a big impact. The sight of Sad Kama-Chan caught peopleâs attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night.VIEW OUTDOOR  âBud Fanâ : A Fridge Disguised as a Superfan, Built to Celebrate the CrowdWhen you canât advertise the product, you advertise the people who love it.Budweiserâs latest creation, âBud Fan,â is more than a fridge, itâs a full-sized sculptural character Born from the energy of live music crowds. Shaped like a cheering superfan and glowing in signature red, Bud Fan doesnât just store cold beer, it stores the spirit of celebration. VIEW OUTDOOR  In a post-pandemic landscape saturated with price wars, AirAsia faced a challenge: to transcend its perception as just a budget airline. While boasting an impressive network of over 60 direct routes across Asia and a reputation for punctuality, AirAsia needed to reignite its position as the top-of-mind choice for Thai travelers during the resurgence of tourism. Understanding the deeply ingrained cultural nuances and diverse travel styles of Thai travelers â from those who crave frequent short trips to those who embrace off-season tranquility, group adventures, or the electrifying energy of festivals â AirAsia launched the "Travelista" campaign (Kon-Ba-Thiao in Thai, meaning "Travelholic"). This campaign isn't just about fares; it's about fueling the why behind every journey. The campaign launched with a thematic film, shifting the focus from mere affordability to "worthwhile value." The core message, "Make a Travelholic's Million Reasons Worth It," reminds Thai travelers that AirAsia empowers them to maximize their travel experiences. With direct flights and on-time performance, travelers can dedicate more time to exploring, immersing themselves in the destination, and fulfilling their unique travel purpose. Affordable fares mean more budget for creating unforgettable memories. To amplify the impact, the campaign rolled out personalized sub-campaign ads, tailored to the specific travel purposes of different "Travelista" segments. These ads were strategically triggered during key moments in the year, aligning with contextual activities in each destination. Furthermore, AirAsia partnered with a new wave of Thai travel influencers, uniting them on the responsive site www.airasiatravelista.com to create a groundbreaking "trip planner." For the first time in Thailand, travelers can access expertly curated itineraries across 60 destinations, providing inspiration and practical guidance for crafting their perfect adventure.VIEW THE SPOT  Samsung and BBDO Bangkok Launch âDonât Lose What AI Can Saveâ â A Witty New Online Film That Turns Energy Loss into Lost ChildrenBangkok, Thailand â In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok unveil a new campaign for the SmartThings appâoffering Thai consumers an intelligent way to cut back on electricity bills through a playful yet powerful metaphor.VIEW THE SPOT  KFC Thailand celebrates 40 years with a taste thatâs timelessThailand is a country rich in taste and flavor, where food isnât just a mealâitâs a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? Thatâs a whole other challenge.To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. VIEW THE 3 ADS  The ProblemGenerations of LGBTQ+ individuals in Thailand have faced a lifetime of longing, love hidden, and rights denied. Generations pass, but the yearning for acceptance remains for many. Years pass, but the right to love and to build a life together remains out of reach for many. LGBTQ+ individuals are a tangible reminder of love still waiting. Bangkok Pride saw their struggle, a silent testament to decades of waiting. VIEW OUTDOOR  In one of the world's most regulated energy drink markets, Sting couldn't advertise its benefits, so we made it believable instead. We launched "The Best Holy Offering" by placing Sting bottles at nearly 50 shrines across Thailand, transforming a sacred ritual into an unexpected brand experience. Rooted in cultural truth, this activation sparked curiosity, conversation, and content, without saying a word. VIEW OUTDOOR  A fearless film series from YDM Thailand tackles Thailandâs toughest issues â armed with nothing but a sandal and some serious satire. What do domestic violence, air pollution, and corruption have in common? Thais have been plagued with these issues for far too long, feeling angry yet powerless â and now, all the issues are being hit by a sandal. In its boldest move yet, Thai footwear brand Gambol launches a satirical film series titled âDare to Stepâ, a punchy campaign that blends prehistoric absurdity with fearless social commentary. Created by YDM Thailand, and directed by top Thai commercial director Teerapol âAeâ Suneta, the campaign brings societal discomfort into the spotlight â using humor, heart, and yes, a sandal. Each film confronts deeply rooted issues in Thai society through a world where everyone is still an ape, and silence has always been the norm. Until now. Set in Thailand. 5 million years ago. In all three films, society is made up of primitive apes, living in a not-so-different version to modern Thailand. Just like today, when something goes wrong, no one dares to step up â until, out of nowhere, a pair of Gambol sandals falls from the sky like a gift from the gods.VIEW THE VIOLENT APE SPOT VIEW THE POLLUTED APE SPOT VIEW THE CORRUPTED APE SPOT  Lamphun Warriors F.C and Northern Thailand Breath Council: The Air Pollution Jersey Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution every year. The Air Pollution Jersey was created to reflect the air pollution issues affecting footballers who spend most of their time on the field. Since they are required to practice and compete outdoors, they are exposed to significantly higher levels of PM2.5 pollution than the general population.VIEW OUTDOOR  Netflix Thailandâs Latest Billboard, the Ultimate Spoiler Alert.For whodunnit fans, nothing is worse than a spoilerâexcept, perhaps, a spoiler that is inescapable.Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok.Designed to promote the new mystery series, Dalah: Death and the Flowers, we took the showâs content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending.VIEW OUTDOOR  As a leading energy company, PTTâs mission extends beyond business successâwe are committed to âBalanced Sustainabilityâ, ensuring that economic growth goes hand in hand with environmental and social responsibility. PTT wants to introduce the new vision âTogether for Sustainable Thailand, Sustainable world.â to the public, especially the young generation. However, thereâs research revealed some significant perception gap that Gen Y and Gen Z believe energy companies donât care about the environment and green energy as the future.VIEW THE SPOT  Bar B Q Plaza, in collaboration with CJ WORX, has launched a new CRM campaign film with a creative twistâblending humour, sci-fi action, and a strong promotional message to drive member engagement. The film serves as a reminder for customers to open LINE APP "GON" before heading to the mall, unlocking a variety of exclusive discounts and benefits. The story follows a young man who is unexpectedly visited by his future self, arriving in dramatic fashion to deliver an urgent message: âOpen LINE APP âGONâ before you go to the mall!â In a humorous nod to classic sci-fi films, the future version of the protagonist warns that failing to do so would mean missing out on valuable discountsâsavings that could even be used to buy a winning lottery ticket. VIEW THE SPOT The Stop Gambling Foundation: The Tit For Tat Dentsu Creative Thailand has partnered with The Stop Gambling Foundation to launch the âTit for Tat Stop Online Gamblingâ campaign, a âfight-backâ initiative that plays on gambling ad techniques to raise awareness about the dangers of gambling addiction for youths in Thailand.VIEW THE CONCEPT  A Danger Greater Than Kiki (the shockers). Leo Burnett Thailand and Super Ant highlight the dangers of sweet sugary drinks in this new campaign for the Thai Health Promotion Foundation. Directed by Sutton Petchsuwan the film shows Super Ant in daily combat and recharging by drinking sweet drinks. This leads to obesity and a visit to the hospital.VIEW THE SPOT  ThaiHealth, in collaboration with the Department of Land Transport, invites all drivers to hear from those who have 'taken dangerous turns' and 'run red lights'âso youâll know the right way to drive safely for everyone.VIEW THE SPOT Durex : Allgasm With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.60% of women fake orgasm. Time to make pleasure real. ⢠83% of women say âserving on topâ gets them there faster. ⢠75% of women say toys spice up pleasure. Ready to play? ⢠51% say foreplay matters. Let your fingers talk. ⢠54% say "seductive" is sexier than "handsome." ⢠52% get bored when they never try new moves. ⢠42.7% get there easier in the second round. ⢠13 minutes. Too short for love, just right for pleasure. With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.This Valentineâs, Durex launches a bold campaign taking a stand for pleasure equality, amplifying unheard voices and challenging the imbalance in pleasure and sparks real conversations about satisfaction by flipping the unspoken pleasure truths on the streets: Durex isnât just celebrating orgasmsâweâre celebrating ALLgasm. Letâs scream pleasure togetherâfor real. VIEW OUTDOOR VIEW THE AD  Background:In Thailand, motorcycles are the most common way of transportation but many road deaths happen because people usually don't wear helmets, especially kids. Only 16% of Thai children wear helmets while riding, as many parents overlook safety. This puts children at risk, stopping them from achieving their dreams and even their lives.VIEW 3 OUTDOORS |
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Archive work from 2001 era. Directed by Suthon Petchsuwan
Dr Montri Facial Foam is featured in these spots from Thailand