This week's guest judge is Wil Boudreau, founder/chief creative officer of Boudreau Advertising in New York.
Winner: Tide '
The Jason Alexander Hoodie'. There are so many things I love about this spot. I love how weird the premise is. And I love all of Jason's facial reactions to the abuse the hoodie is taking. But what I kinda love most is that it is an actual product benefit and an actual strategic brief and an actual insight and an actual brilliant idea in support of all of them. I know that's a lot of actuals, but all those together are actually a rarity these days. Particularly in a spot as hysterically funny as this one. Nicely done Saatchi & Saatchi/Woven Collaborate! May you reach dizzying heights on the USA Today Ad Meter.
READ MORE
After a tumultuous year, Fitness First has launched new brand platform, 'Put Yourself First'. The platform is designed to highlight that in finding time to put yourself first, you become a better person for others around you. 
School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide. Sydney's renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion.
Bakin' bacon in a message from Denmark
