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Seen and noted
 Deutsche Telekom has launched a bold new international campaign by the boutique creative network INGO, its first since being appointed by the leading telco in January. Building on Deutsche Telekomâs five-year legacy of supporting gen z, the #OwnYourWorld campaign aims to drive awareness, spark debate, and empower young people to take back control of their digital identities in an era of digital cloning. It is spearheaded by a surreal, lo-fi music video starring up and coming musician and DJ VTSS, in which the star is pursued by an army of doppelgangers who steal her spotlight and take over her life, vividly dramatising what it can feel like when your online self starts to slip out of your hands and take on a life of its own. The video was directed by cult Paris-based duo Shadrinsky, known for their provocative and subversive lo-fi viral videos for fashion brands such as Marc Jacobs, Jean Paul Gaultier and MSCHF, whilst the bespoke track, Canât Catch Me, was the result of a collaboration between VTSS and Charli XCXâs celebrated producer, Hudson Mohawke. The brain rot inspired content from the music video down forms the basis of the campaignâs shorter, more message driven films and memes and is backed by a new digital platform, ownyourworld.online, which houses a series of short, feed-friendly films starring VTSS explaining how your personal data can be duplicated, misused and exploited in ways that are often invisible.VIEW THE SPOTS  The Alzheimerâs Foundation of Sweden, in collaboration with creative collective Kid, has launched a poignant campaign using the familiar digital "buffering" symbol to mirror the frustration and confusion experienced by those living with Alzheimerâs. The silent video, intentionally disorienting, powerfully conveys how memories and recognition can feel just out of reachâlike a page that wonât load. By blending digital metaphors with real-world emotion, the campaign draws attention to the diseaseâs impact on both individuals and families. It aims to deepen public empathy and raise crucial awareness and funding for Alzheimerâs research.VIEW THE SPOT  There's a moment many of us know wellâwhen a craving strikes. It's unplanned. It's instinctive. And more often than not, it leads straight to McDonald's. That very moment sits at the heart of McDonald's latest campaign across the Nordics, encouraging people to reconnect with that familiar urge for a freshly prepared burger. During interviews conducted across the Nordics, the team uncovered a key insight: nearly everyone recognized the feeling of craving not just any burger, but a McDonald's burger specifically. This sentiment became the foundation for the campaign, designed to awaken appetites and evoke cravings through sensory-rich storytelling-bringing to life the signature McDonald's experience, from the sizzle to the first bite.VIEW THE SPOTS  Erotica, murder, and self-help - Nextoryâs new campaign offers an instant escapeWith humor, high relatability, and the new slogan, âGive your ears what they deserve,â Nextory highlights audiobooks as a fast track out of everyday noise and into an entirely different world. VIEW THE SPOT  Most city runners stick to the same path. Itâs easy to follow, easy to get home from, but itâs rarely exciting. Through its new campaign: âStop Running in Circlesâ, Lime offers Stockholmers a reason to take the longer, unfamiliar route, with a free ride home as the reward.VIEW THE SPOT Twigeo: The Vibe Jockey Soundtrack launches new campaign to prove music means businessIn a new awareness campaign, Soundtrack, the music streaming service for businesses, brings the often-overlooked power of music to life, showing how the right music can move customers and business results.VIEW THE AD  We wanted to bring Treâs promise â âThe finest thing you can give is a little moreâ â to life in a simple, real way. So on Motherâs Day, we filled our logo with 500 red roses and invited people to take one for their mom. A small gesture that made a big impact. The response was overwhelming â all the roses were gone in just 90 minutes, turning a billboard into a warm and generous moment.VIEW OUTDOOR  UN Women Sweden are breathing new life into century-old protest signs in a bold new initiative â Signs of the Times â to reignite the fight for gender equality. VIEW THE SPOT Mode Cold Brew: Burnt Tongue 94% of people have burnt their tongue on hot coffee. Thatâs why Swedish company Mode Cold Brew, Europeâs fastest-growing cold brew brand, launched Burnt Tongue Treatment; an online care service offering a cold and fast remedy for one of Swedenâs most common everyday injuries. VIEW THE CONCEPT Reporters Without Borders: Freedom Day With over 300 locations across Sweden, Pressbyran is no ordinary convenience chain. Founded more than a century ago to distribute newspapers, the brand has always been rooted in journalism. On World Press Freedom Day, it partnered with Reporters Without Borders to send a powerful message â replacing half its logo with real frontline images, showing the world what âPressâ truly means. VIEW 4 OUTDOORS VIEW THE 2 ADS  And so the scene is set for Apple and Teliaâs latest campaign for the iPhone 16 pro - which places the well loved Swedish action hero, Jens Hulten, very much in harms way. All for good reason of course, as the shot is captured in glorious slow motion by the iPhone 16 pro. The spot â produced by Immigrant and directed by Danish director Torben Kjelstrup â was created by the creative agency Ã
kestam Holst in Stockholm. Set in a classic western set, with saloons and wagon wheels aplenty, the film embraces familiar genre tropes, tipping itâs hat at both westerns and Hollywood itself. Playing the leading man at the centre of it all, doomed to be chased down by a real life killer bear, Ã
kestam Holst convinced the Swedish actor, Jens Hulten to make his commercial debut - playing ⦠well, himself. A nice bit of tongue in cheek casting for Swedish audiences as heâs a mainstay of not just the Swedish film series Johan Falk, but also international franchises like Mission Impossible and James Bond.VIEW THE SPOT SKF: Faroe Islands Space Program While others race to the Moon and back, the Faroe Islands Space Program takes a bold new step in space exploration-without ever leaving Earth. SKF is launching a space program to harness the energy of the Moon through the tides of the North Atlantic Ocean - a joint effort with tidal energy developer Minesto and municipally owned Faroese power company Sev. Developed in partnership with creative agency NORD DDB, this initiative showcases how cross-industry collaboration and innovation are essential for driving progress, making it possible for us to make the most of the resources we already have - right here on Earth.VIEW THE CONCEPT VIEW THE AD VIEW OUTDOOR Reporters Without Borders Sweden: Keep Up With Reality In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction â offering a momentary break from the horrors of the real world. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be. For the creative executions, Agency Ã
kestam Holst NoA combined popular reality tv show titles with press images from around the world â including work from Pulitzer Prize-winning photographer Sergey Ponomarev and Pulitzer Prize-nominated photographer Wissam Nassar. VIEW THE 5 ADS VIEW 5 OUTDOORS  Many eye diseases, such as glaucoma, are difficult to detect because they lack clear symptoms in the early stages. By the time glaucoma is noticed, vision has often already deteriorated. To raise awareness, Specsavers and NORD DDB have created a digital replica of the symptoms and installed it in digital billboards across the country. Using real-time views of Swedish landmarks, the billboards made them disappear when people stopped to look.VIEW OUTDOOR  For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience â and remind people that small trips into nature can be grand experiences. Cross Country is Volvoâs concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. VIEW THE SPOT  For Valentine's Day, telecom operator Three Sweden wanted to celebrate love by asking the big question: Who wants to share a plan together?VIEW THE AD  Far-right movements are gaining momentum in Europe and the United States. Genocide has become an increasingly relevant topic in public discourse. At the same time, a growing number of Holocaust survivors are passing away.VIEW THE AD  Loyalty programs and rewards systems have been around for years, helping brands build stronger relationships with their customers. So, when IKEA Sweden decided to launch a points system for its IKEA Family members program, it was clear that this wasnât exactly a groundbreaking move. Instead of pretending otherwise, IKEA embraced the timing with a big dose of humor and self-awareness. In its launch campaign, created by Swedish agency Ã
kestam Holst NoA, the brand leaned into the idea of being way too late, jumping on a few viral trends that were hot over a decade ago. The campaign, designed for social media and online video, features IKEA employees taking on the Harlem Shake, the Mannequin Challenge, and even trying the Bottle Flip. All to deliver the message loud and clear: Better late than never! With this playful approach, IKEA proves that itâs never too late to make shopping more rewarding â and to have a little fun along the way.VIEW STUNTS  Gordonâs found his inner peace... Best. Farm. Ever. Welcome to Hay Day, the most popular farming game on mobiles and tablets, number one in 122 countries.VIEW THE SPOT  Craft Sportswear has partnered with Forsman & Bodenfors to launch latest campaign. The new work tracks how the body changes through running via 10 ads over 10 weeks.While the long-term benefits of running on physical and mental health are well-established, the immediate effects are often overlooked. To highlight this, Craft launched an experiment to demonstrate how quickly the body responds to running, even in the short term. Emelie, a student from Sweden, agreed to run once a week for 10 consecutive weeks, tracking her progress with a Garmin (Fenix 6) watch worn 24/7 to monitor her running and health data. After each run, photos were taken, data recorded, and a print ad was published in one of Swedenâs largest newspapers, resulting in 10 ads over the 10-week period. VIEW THE CAMPAIGN Carlsberg: Christmas Easter Beer In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer â with double labels. VIEW THE SPOT VIEW 2 OUTDOORS  Save the Children Sweden Launches New Concept in First Collaboration with BBDO "What could be more important?" That is the message behind Save the Children Sweden's new creative concept, highlighting the organization's extensive efforts to ensure a safe and secure childhood for all children. VIEW THE SPOT  "Got balls?" is an initiative to raise awareness of prostate cancer while raising money for the Swedish Movember movement calledThe mustache fight(link in swedish). To do that, we used a familiar shape from our own and internationally well-known logo. Not an easy sell and lots of stakeholders and brand guardians to convince to be able to do the most forbidden thing â turn our most valuable brand asset into a pair of testicles and shoving them in people's faces throughout November.VIEW THE AD Volvo Trucks: Your Friend On The Road Volvo Trucks has become famous for their entertaining and epic commercials, and now they're back. With this new commercial Volvo Trucks highlights the exceptional service they offer to their customers. As a truck owner it doesnât end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way â the creative team at We Are More created a fictional service companion and launched the concept 'Your Friend on the Road' with a 2½-minute commercial in classic buddy-movie style. In this quirky yet endearing tale about a truck driver who suddenly and unexpectedly finds himself accompanied by Buddy, a stranger who at first seem to be a weird stowaway, but soon turns out to be a great guy and a true friend. Just like Volvo Trucks wants to be to their customers. The commercial was shot over three days in the most northern parts of Scandinavia. From Kiruna in Sweden to Narvik in Norway, the film takes full advantage of the beautiful road and open landscape. VIEW THE SPOT  Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for outdoor.VIEW 2 OUTDOORS Craft Sportswear: Stoplights Into Discount If you're a dedicated city runner, you've likely faced one of urban runningâs biggest frustrations: the dreaded stoplight. Whether youâre doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data. Craft Sportswear, the Swedish running brand, understands these challenges all too well.VIEW THE 2 CONCEPTS VIEW 3 OUTDOORS  Lidl has installed sound systems covering more than 260,000 square feet of farms around Sweden. There, fruits and vegetables now grow to the tunes of the world renowned Royal Stockholm Philharmonic Orchestra. To promote its unique efforts, the supermarket has released a film that shows the musicians in a luscious green field.VIEW THE SPOT  Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for both films and still images. This is the print for the campaign.VIEW THE AD  A fairy-tale that brings to mind classic Swedish tales.Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for both films and still images. Everything is filmed using a Cyclops camera that can move with millimeter precision.VIEW THE SPOT Betsson: Heartbeating Excitement Ragnar Jansson, at Film de Liberté, directs Global betting company Betsson´s new campaign for selected markets in South America, Europe, The Nordic Countries and Asia. Titled âHeartbeating Excitement,â this campaign invites audiences to discover what epic excitement truly feels like. The films explore how placing a bet can elevate any game, igniting a rush of adrenaline that makes your heart race. Perfectly connected with Betssons sound logo of a heartbeat and the tagline âA Bet Makes The Difference". VIEW THE SPOT  For the summer launch of Samsung's new flip phone, telecom operator 3 created a campaign to clearly highlight the product's number one benefit. When viewed from a certain angle, the new phone resembles a mouth devouring an older, inferior flip phone model, echoing a reimagined version of Herbert Spencer's famous quote, "Survival of the fittest."VIEW THE AD  Micro SIMs, snails and longing in Swedish telco Threeâs new campaign[Preamble]In Swedish Three's new fall campaign, family life takes center stage. The campaign highlights the special feeling of getting your first mobile subscription and SIM card, focusing on the relatable moments from everyday life that carrys a significant meaning. VIEW THE SPOT  To promote the new Samsung fold phone 3 Sweden decided to showcase the obvious advantages with a three page ad in Sweden's biggest newspapers. Showing the people of Sweden that your phone life doesn't have to be one-sided. A product benefit simply portrayed for all to see. VIEW THE AD  Nordic gas station St1 is going against the grain. At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. No coffee, no candy, no ice cream - not the ideal place to stop at with kids - unless you want a bargain. VIEW THE AD  With the new concept âMake data dance,â Funnel illustrates their product by likening themselves to other dance facilitators. Marketers are all familiar with the hazards of marketing data. Thereâs a lot of it, and no matter what we try to tell ourselves, many of us feel like we are drowning in it. Marketing Data Intelligence Platform Funnel has just undergone a total makeover, and the result is anything but boring. The concept is produced by Nord DDB, and the films are directed by Agnes Klapp. The campaign films, in different lengths, will be shown on several social media platforms such as YouTube, Meta, TikTok, Reddit, and LinkedIn connected TV.VIEW THE 3 SPOTS  So, in collaboration with renowned designer Love Hulten, Way Out West will create a unique, fully functional stage that will play live recordings from Way Out Westâs headlining artists for what might be the largest, yet smallest crowd in history: sperm and eggs getting 'ready to rumble' in laboratory. The Future Fan Stage will be placed and activated at the Swedish IVF clinic Eliva in Stockholm. VIEW THE SPOT  The Swedish summer can be unpredictable and often quite cold. But in a new outdoor campaign from IKEA, made in collaboration with Akestam Holst NoA, the brand aims to maximize the available sun hours. A specially built billboard, controlled by a GPS motor, reflects natural sunlight to outdoor seating areas that would otherwise be in the shade. Thanks to the GPS, the mirror's angle is automatically adjusted in real time according to the sun's position to ensure a moment of warmth.VIEW THE SPOT  Blink Director Will Hooper directs an amusing and surreal new spot for Altos Tequila. Willâs knack for comedy, casting and performance shines through as we watch our mixologist Alan make the meanest margarita of mankind, showing appreciation for the real people who make us our drinks whilst poking some light hearted fun towards the classic celebrity endorsement. This global commercial was made with Forsman & Bodenfors.VIEW THE SPOT  Summer times are archipelago times in sweden. Even with waterresistance and find my phone functions, sometimes there're just not reachable. In those instances a phone insurance can go a long way! VIEW THE AD Situation Sthlm: Salespersons As Entrepreneurs Situation Sthlm is a street paper sold in Stockholm by homeless people so they can earn their own money. But the vendors aren't merely salespeople. They buy newspapers from Situation Sthlm and sell them for twice the price. They invest their own money and work hard to achieve their goalâjust like any other entrepreneur.VIEW THE 3 ADS |
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