 |
Seen and noted
 Virgin Active and Publicis Mojo Sydney have launched a new campaign to announce the arrival of two Virgin Active Health Clubs in Sydney and Melbourne. VIEW THE 'RICHARD' AD VIEW THE 'BANANA' AD VIEW THE 'WRINKLY' AD Top gear down under To launch Top Gear Australia, RazorJunior turned billboards into jump ramps and placed them on either side of a row of parked cars in Melbourne's central business district. VIEW THE STUNT Lifelounge creates water bar Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. Lifelounge Melbourne recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters. We opened Australia's first 'Water Only' bar. The Smart Water Bar. VIEW THE BAR Imagine what more words can do Brisbane Writers Festival created a campaign via Publicis Mojo, Brisbane. VIEW THE 'MOVIE' AD VIEW THE 'BOOKMARK' AD VIEW THE 'TV' AD Put a bit of 'Un' in your life This campaign, developed by Human and produced through The Sweet Shop, launches a new positioning for NRMA Insurance. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Publicis Mojo Brisbane has produced a spot with no sound to promote the Brisbane Writers Festival. VIEW THE SPOT Only in cool pertrol stations A bored servo attendant in Sans Souci shows us how its done in New York, Paris and London via Clemenger BBDO Sydney. V Lemon. So New Right Now. VIEW THE SPOT  Saatchi & Saatchi, Sydney have just completed a new "Exploding Note" poster and press ad for Sony Premium DJ Headphones under the banner, "Hear More". The ad is rendered in exquisite detail, with smaller, delicate "mini" notes bursting out of the main note. VIEW THE AD The feeling of trying to get out These unbranded 'teaser' ads from Human, Sydney ran in newspapers as well as outdoor sites in the week leading up to the launch of NRMA Insurance's Unworry campaign. VIEW THE FIRST AD VIEW THE SECOND AD  Asthma affects one in every six children - a fact highlighted in this spot from M&C Saatchi Sydney. VIEW THE SPOT  This ad from M&C Saatchi Sydney ran near the popular puzzle section of the MX newspaper, so that people would be likely to have a pen hand to complete the ad. VIEW THE AD A bomb you'd keep in your kitchen The Australian Director's Guild needed a viral ad to generate interest in their 2008 conference. The theme of the conference, 'creative collaborations', inspired this mockumentary about the often unusual individuals who make up the film industry. Directed by Ben West through Soma Films. VIEW THE SPOT Magic salad plate stories Tradesmen tell their stories in this radio campaign that follows on from the TV and internet to advertise Four'N Twenty's remarkable scientific salad breakthrough - The Magic Salad Plate. PLAY THE 'BUILDER' SPOT PLAY THE 'ELECTRICIAN' SPOT PLAY THE 'PLUMBER' SPOT There is one thing everyone hates Focusing instead on how society despises the drink driver, their actions and the consequences, this new campaign for the Motor Accident Commission of South Australia is a radical departure from all previous advertising aimed at spreading the anti drink driving message. In each of the three spots, Clemenger BBDO Adelaide see a different individual talk very personally to camera about the things that they truly love, punctuated at the end with the thing they hate the most, the drink driver. With out their saying it in so many words, each portrait reveals a very poignant and arresting testimony that allows the viewer to identify with the emotional impact that drink driving has on our lives. VIEW THE 'LOUISSA' SPOT VIEW THE 'JAMIE' SPOT VIEW THE 'FIRASS' SPOT Saatchi projects reality for Sony In this 30-second spot via Saatchi & Saatchi, Sydney, projected images visually represent the empowerment of a Sony VAIO notebook. VIEW THE SPOT For serious drivers and listeners The microsite via Tribal DDB Sydney has been designed to stimulate the user's senses by focusing on the excitement of driving the sophisticated high performance VW R Range. The site uses a rich audio experience, supported by visual effects, and uniquely puts the users into the drive's seat to "listen to how your everyday journey is about to get serious" providing three individual audio journeys. The site also includes all the information on the range including the Golf R32, Passat R36 and Touareg R50, a comparison chart as well as the opportunity for users to download wallpaper of their favourite vehicle. VIEW DETAILS  This spot via Adpartners Sydney shows us the natural quality, freshness and taste of Safcol. Nothing like cat food. Poor Franklin. VIEW THE SPOT It's not something you want to get wrong M&C Saatchi Melbourne announces ANZ as the 10-time Home Lender of the Year. Mortgages are tricky enough, let alone spelling the word correctly. VIEW THE SPOT Guest judges: Emma Hill & Cameron Hoelter, Clemenger Melbourne
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
September 17, 2008 02:37 (Edited: February 17, 2023 04:19)
 This week's guest judges are Emma Hill and Cameron Hoelter, creative team at Clemenger BBDO Melbourne.This is their second stint together. The first was in Tasmania. But then they found out they were cousins, so fled to separate agencies in Melbourne and Sydney. They hooked up again in 2006, put the cousin thing aside, and since then have made some good stuff and won some attractive awards. BEST TV Cam: Jeez Emma. Everything from alzheimer's to a skateboarding lime guy. Emma: Sure is a gamut of emotions covered here. Cam/Emma: We chose Alzheimer's 'Car'. Not so sure about the canned laughter, feels a bit familiar in charity ads, but the insight is super powerful. Runner up would be Bud Light 'Lime'. BEST PRINT Emma: Tough going here Cam. Cam: Sure is Emma. Emma: Do we have to pick something? Cam: Yes, we should. Emma/Cam: The Los Inrockuptibles is the most interesting idea here. Well, execution. Demonstrating everything they've got in the magazine, by showing someone falling and cracking their head open is different. Can't split the rest for 2nd. BEST OUTDOOR Emma: Small field here Cam. Cam: As small as the ESPN 'Sponge Field' Emma. Emma: Blue Shield is cool. Cam: I like that one too. And maybe the ESPN 'Sponge Field' for second.  The Carlton MID brief to Clemenger BBDO Melbourne was one of those rare ones: A beer brand with a history of great advertising that needed a refresh. It was simple; talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just wants to have it all - including some decent time with their mates. The idea is that Carlton MID could give them this 'mate time'; yes that magical and often elusive time for one more beer. It's familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won't save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. Says director Tim Bullock: "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems." VIEW THE 'WOMAN WHISPERER' SPOT VIEW THE 'I SPEAK WOMAN' SPOT Every child deserves to be happy OgilvyOne, Sydney created a print campaign asking the public to donate to children with cancer. VIEW THE 'ROCK-A-BYE' AD VIEW THE 'JACK AND JILL' AD VIEW THE 'GO AWAY' AD If you can hear this it's too loudAn ad from Colman Rasic Carrasco Sydney to promote Hearing Awareness Week for the Deafness Forum of Australia, running within ABC podcasts. The message, recorded at a much lower volume than the rest of the podcast, can only be heard if youâre actually listening to your music player at a dangerous volume. PLAY THE SPOT Save your Sensible The campaign revolves around the âSensibleâ, a character that inhabits us all who wants nothing more than for us to take care of ourselves. The Website and Facebook applications provide the opportunity to take a sensible home to usersâ pages and introduce 3D animated application that lives on the page. Users can buy it gifts, fill out surveys and feed it (or torture it) and engage with friendâs Sensibles. VIEW DETAILS It's good to know what to say A topical ad via Clemenger BBDO Melbourne that played during the football season. Angry Anderson agreed to the production of the TVC in order to raise awareness of the Prostate Cancer Foundation through the associated PR on the commercial. VIEW THE SPOT Nothing beats getting noticed A driver is serenaded by beautiful women, jealous boyfriends and a flamboyant restaurant owner. Nothing beats getting noticed. A spot via Badjar Ogilvy Australia. VIEW THE SPOT  This commercial, via Clemenger BBDO, Sydney tells the story of one little grainâs dream to become a chip, despite his family and friendsâ belief that his destiny is to grow up into a piece of bread. The young grain however, follows his dream and becomes the first ever Grainwaves chip. VIEW THE SPOT This could be the life you're living These outdoor ads via Clemenger BBDO Melbourne were deliberately placed in high traffic centres. The concept: show just how much of life you could be living ridiculously in traffic, if you don't use SUNA GPS traffic updates. VIEW THE 'CHRISTMAS' BILLBOARD VIEW THE 'BIRTHDAY' BILLBOARD VIEW THE 'WEDDING' BILLBOARD Part of the St John Ambulance 'Miss out on first aid and you could miss out on a lot more' campaign via RAREcreativethinking Perth. It aims to encourage people, in particular parents, to learn first aid. PLAY THE 'DANCE' SPOT PLAY THE 'KARATE' SPOT PLAY THE 'PARTY' SPOT Hey Aussies. Where the bloody hell were you? For the first time in decades the English got a higher medal tally at the Olympics than arch-rivals Australia. The Sun Newspaper in Britain were determined to gloat at the Aussies expense. Euro RSCG London contacted their Sydney office and asked them to prepare a provocative stunt to shame the Aussies in their hometown. The stunt had to be ready for Sunday 3pm AEST (Olympics end) so that it could be shot and the pics wired over to the paper for the Monday AM edition. Deliberately spoofing the Australian tourism catch-phrase, copywriter/art director Darren Cole (himself an ex-pat living in Sydney) taunted the Aussies with the line "Where the bloody hell were you?" on a mobile billboard (depicting the final medal tally) that was photographed at all of Sydney's landmarks. The stunt proved so popular that it featured prominently in TV, radio and online news bulletins around the world, and the photo itself took off as a viral image. VIEW THE BILLBOARD  A teaser campaign for the Australian Cancer Council's 'Girls Night In'. VIEW THE 'PLAYSTATION' SPOT VIEW THE 'BATHROOM' SPOT VIEW THE 'BANISHED' SPOT VIEW THE 'CLOAK ROOM' SPOT  Saatchi & Saatchi Sydney want to showcase all of these amazing features of the Lexus LX570 in the one idea VIEW THE 'CRAWL' AD VIEW THE 'INTERIOR' AD VIEW THE 'SAFETY' AD When fans become the players A new spot via Publicis Mojo Australia show how fans control the outcome of a soccer match. VIEW THE SPOT « First « Previous Next » Last » 172 of 192 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
