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Seen and noted
A closer look at Belgian agency Duval Guillaume Following on from "Human Ball" featured on the latest ads page this week, we thought we'd have a closer look at some more good recent work from Duval Guillaume Firstly, a commercial supporting the law forbidding the sale of tobacco to under 16s. To view the spot & credits click .... HERE ... and one for the Mime festival:  To view the spot & credits click .... HERE and then there's this one: To view the spot & credits click .... HERE 
Grey Toronto teams up with Blink for this new 3M spot  This dark and stylish spot shows a young man successfully protecting his coveted sandwich with the aid of 3M's double-sided tape. Grey Worldwide, Toronto Creative Director: Rick Kemp Art Director: Gerald Shoenhoff Copywriter: Ron MacDonald Agency Producer: Camielle Clarke Prodn Co: Blink Pictures Director: Manuel Garcia Neves Executive Producer: Derek Sewell New Ad Council spot "Matchsticks" ... Simple. Effective.  The things you can do with matchsticks! Agency: FCB - Irvine Executive Creative Director: Erich Funke Copywriter: Ray Connolly Art Director: Pooja Wadhawan Agency Producer: Dan Reilly Production Company: Bermuda Shorts GlobalHue + Admit one + Finger music New dodge work sets a cracking pace Production Company: Admit One Productions, Woodland Hills, CA Director: AK DP: Michael Bernard EP: Michele Ghersi Producer: Suzanne Ghersi Agency: GlobalHue/MI CD/CW: Rob Hendrickson CD: Damon Davis Art Director: Matt Laufer Agency Producer: Cathy Antoniello Music: Finger Music/ Santa Monica Sound Designer/ Arranger: Dave Hodge Virgin Digital's new TV (& print is in "latest ads") This is the TV spot that goes along with the print work in our "latest print" section To view the spot click .... HERE All of your favourite fruitcake songs in one ad. Perfect for the festive season (& you've gotta love the V/O legals at the end) Background: The campaign, created by art director Jeremy Boland and copywriter Eric Terchila, includes 60 and 30 second television and radio commercials that will run through the end of the year, as well as a website. The spots, directed by Food Chain Films Vance Malone, spoof traditional late night music compilation infomercials by pseudo-selling The Spirit of Fruitcake Volume Four. The CD features holiday parody songs such as the R&B track The Holidays Aint Nuttin Without My Fruitcake, and the 80s ballad, Whats That Fruitcake Doin Under My Tree. The announcer interrupts the infomercial suggesting, for a fruitcake gift theyll really love, give fruitcake cash. Terry Schneider, creative director at BPN, commented on the challenge of casting a traditionally bad holiday gift in a good light, For a long time, fruitcake has been demonized as a holiday nuisance, a gift worse than coal. We cut into fruitcakes inherent fun-loving qualities and made it relevant and funny. The fruitcake parody songs were so well received by the Lottery, the agency produced a complete CD including full-length versions of the songs featured in the commercials. The CDs will be distributed to local radio stations for promotional use. The songs, composed and produced by Asche & Spencer, can also be downloaded on the campaigns website, www.spiritoffruitcake.com. To view the spot click .... HERE Topix & O&M Toronto link animation & timex watches Indiglo "Fresh Color" Inspired by the original campaign for the initial launch of the Indiglo watch, the blue dot regenerates and gives life to seven new colours in an animated spot that integrates technique with music in a fresh, unique way. Agency: O&M Toronto Executive Creative Director: Janet Kestin/ Nancy Vonk Art Director: Andrew Hart Copywriter: Adam Bailey Agency Producer: Margaret John Director: Matt Greenwood Animation & post: Topix Other Credits: Marco Polsinelli, Sr. Inferno Artist, Topix Cheyenne Bloomfield, Producer, Topix Sylvain Taillon, Ex Producer, Topix  Synopsis: As directed by Jaocbs/Briere of HKM, Nissan Inflate gives new meaning to the phrase immediate family. A man driving the new X-Trail sees his life evolve before his very eyes, to include a wife, child, even a new home. Production Company: HKM/ bicoastal, Suneeva/ Toronto Director: Kim Jacobs, Alain Briere DP: Sean Valenti EP: Carl Swan, Ned Brown, Melissa White Culligan (HKM) Geoff Cornish (Suneeva) Producer: Shannon Barnes Agency: TBWA/ Toronto Art Director: Scott Couture Copywriter: Allen Oake Agency Producer: Nadya MacNeil  Synopsis: Resembling an ordinary FOX-like newscast, this spec spot pits a couple of politicos against one another to fight it out over the economy. But when one guests comments are too technical for the others to grasp, he must resort to using a Brady Bunch analogy. Only then do we realize that this is a spot for TV Land. Director Theodore Melfi does give us an early if subtle hint, in the form of outrageous ticker items rolling across the bottom of the screen. Production Company: Area 51 Films / Goldenlight Films Director: Theodore Melfi DP: Blaine Brown EP: Phyllis Koenig and Preston Lee Producer: Kim Quinn Creative Director: Jim Landsbury Art Director: Jim Landsbury Copywriter: Jim Landsbury Stylish stuff from Iain MacKenzie New Lincoln work Spots Titles: Landmarks, Red Carpet, Followers Production Company: tight Director: Iain MacKenzie DP: Iain MacKenzie EP: Jonathan Ker Producer: Melinda Nugent Agency: Young & Rubicam / MI Creative Director(s): Pattie Breen, Dan Willey, Lance Paull Art Director: Beth Hambly Copywriter: Chris Halas Agency Producer: Linda Larson  70's look for the new NBA spots This 4-spot package of promos touting the return of the NBA to ESPN has been STARDUSTed to provide the spot graphics with a classic stylized look and to remind us that This is Why We Watch. Design/Animation: STARDUST ECD: Jake Banks Art Directors/Designers: PJ Richardson, Felipe Posada Jr. Designer: Josh Grotto Animators: Michelle Higa, Jesse Casey, Arthur Hur EP: Eileen Doherty Sr.Producer: Dan Sormani Producer: Michael Neithardt Agency: Wieden & Kennedy/NY CD(s): Todd Waterbury, Kevin Proudfoot ACD(s): Paul Renner, Derek Barnes Executive Producer: Gary Krieg Art Director: Stuart Jennings Copywriter: Andy Ferguson Agency Prod: Jenny Kennedy, Betsy Schoenfeld   You could eat them, or ... Titles: Juggler / Stacked Agency: Merkley + partners/ NY Creative Director(s): Andy Hirsch, Randy Saita Assoc. CD(s): Hank Kosinski, Chris Landi Agency Producer: Rachel Novak Production Company: HKM Director: Kim Jacobs, Alain Briere DP: Eric Treml EP: Carl Swan, Ned Brown, Melissa White Culligan Producer: Youree Henley The Perlorian Brothers ... out there! Holiday gift-giving miracles ... Perlorian style I'm telling you, there's something in the water in Canada. Agency: Lowe Roche Toronto Creatives: Geoffrey Roche (CCO), Christina Yu (CD), Patrick Shing, Ryan Spelliscy Director: The Perlorian Brothers Prodn Co: Reginald Pike  ADC 85th Annual Awards The ADC 85th Annual Awards competition opens November 1, 2005 during our anniversary year. Winners will be celebrated at the Annual Awards gala on June 8, 2006 in New York, and published in full color in the Art Directors Annual 85. Our International Traveling Exhibition will showcase winning work across the globe in the following year. Enter online at www.adcawards.org Professional Deadline: January 10, 2006 Student Deadline: January 31, 2006 New work for Tetley via John St, Canada.Understanding what being a Latino in the US is all about New VW Beetle spot for the Hispanic market Miami, FL, Nov. 7, 2005 -- Renowned actor and comedian John Leguizamo joined forces with Miami independent Hispanic advertising agency Creative on Demand to direct an upcoming Volkswagen television spot for the New Beetle titled Good Karma. Agency: CreativeOndemanD Creative Directors: Priscilla Cortizas + Daniel Marrero Art Director: Priscilla Cortizas Writers: Daniel Marrero/Andres Arlia Agency Producer: Patty Rodríguez Prod. Co.: CFM International Director: John Leguizamo   It may work for girls, but ..... Moosehead Tanning". Funny stuff. Agency: Goodgoll Vendramin Inc. Creative Director: Benjamin Vendramin Art Director: Benjamin Vendramin Agency Producer: Dena Thompson Brand Manager: Matthew Johnston Director: Christian Lyngbye Producer: Nick Saward Production House/Company: Obvious/Stillking Films  new anti marijuana ads from FCB NY A visually strong series of ads with a simple message. In this case ("Flat" pictured) you may not be scintillating company if you've been smoking marijuana. Agency: Foote Cone & Belding - New York Chief Creative Officer: Chris Becker ACD/Art Director: Keith Ross Copywriter: Tim Roan Director of Broadcast Production: Andrew Chinich Agency Producer: John McAdorey Agency Music Producer: Gregory Grene Production Company: Biscuit Filmworks - Los Angeles Director: Jeffrey Fleisig   The quick fix ... from McCains via Taxi & Untitled Break the kid's heart. No problem. Budda bing budda boom. Drink this. All sorted. Nice spots these. Client: McCain Foods Canada Titles: Plane, Ship, Santa Agency: Taxi, Toronto Executive Creative Director: Zak Mroueh Associate Creative Dircetor: Lance Martin Writer: Ryan Wagman Art Director: Guybrush Taylor Agency Producer: Jennifer Mete Director: Michael Downing Production Company: UNTITLED Executive Producer: Peter Davis Producer: Tom Evelyn Locations ... a thing of the past?  Sway & Maclaren McCann/Toronto create artificial driving environments No location, no traditional shoot ... no car even. From the PR release: In an advertising marketplace as fiercely competitive as this one, clients are demanding nothing short of product-focused/product-hero advertising, said agency Creative Director Jon Freir. After developing a sound strategy, the search was on for a shooter. The brief was to bring to life the feeling inspired by each of the new Pontiac models. (fellow Creative Director) Sean Davison and I talked to a lot of people, a lot of serious people with good ideas, said Freir. But every conversation ended with Well, it would be nice to go CGI, but then youre looking at big drop off in realism and who really wants to see a CGI car? Enter SWAY... Not only could they deliver photo-realistic quality vehicles but they could also pull off true-to-nature driving characteristics on everything from cage roll to braking.  Boy meets ... ummm In a nicely subtle spot from Saatchis Canada, a guy meets an attractive woman at a bookstore, but when they talk ... Agency: Saatchi & Saatchi Canada Executive Creative Director: Brett Channer Assoc Creative Director: Simon Creet (CW) Assoc Creative Director: Simon Duffy (AD) Agency Producer: Sumit Ajwani Director: Duane Crichton Prodn Co: Spy Films Lots of good work coming out of Canada at the moment! Sound is a big part of the picture ... ... as we see in this new spot from Publicis Toronto To view the spot & credits click .... HERE Reginald Pike Launches Reginaldo Pikers aim for world domination Reginald Pike has launched REGINALDO an affiliate company in the US to represent new comedy directors Lena Beug and Brian Lee Hughes. Lena Beug, winner of the International New Director Award at 2005 Shark Awards comes from MTV, where she worked as a Senior Art Director and also directed the iconic Intro Guy and Mean Girl. Former Senior Art Director at TBWA Chiat/Day SF, Brian Lee Hughes has been directing spots for the last eight months - including youth-orientated projects for Coca Cola, Pepsi, Burger King and Energizer. Toyota Sienna ... new spots from Canada comfortable dialogue & believable casting for these new Sienna spots nice work ... from Radke Film Group & Dentsu Canada Creative Director: Andy Shortt Creative Director: Les Soos Art Director: Les Soos Copywriter: Andy Shortt Agency Producer: Sheila Sone Director: Chris Hooper Executive Producer: Krista Marshall Producer: Karen Rohrbacher Editorial Company: Panic and Bob 
Cossette Canada .... studying addiction Science shows that the Game Boy Micro is irresistable in this spot from Cossette Canada. Creative Director: Richard Hadden Art Director: David de Haas Copywriter: Dan Nelken Agency Producer: Pat Link Director: Tim Hamilton Prodn Co: Avion Films Producer: Miriana DiQuinzio To view the spot click .... HERE Reebok takes a good hard look at injuries Meaningful Tattoos help tell the story in this strong spot from mcgarry bowen Art Director: Warren Eakins Copywriter: Randy Van kleeck Director: Jessy Terrero Executive Creative Director: Warren Eakins, Randy Van Kleeck Executive Producer: Katya Bankowsky Lotus Filmworks/Terrero Films Car dealer ads ... shouldn't they be shouting prices at us? The new "It" sweeps takes the world by storm ... in new work for eBay, from BBDO New York. And the good news is you can get "It" on eBay. Nicely intergrated into the website as well: http://www.whatis-it.com/   New work from Aero Film Aero have been keeping themselves busy with some very stylish new car spots ... Honda "cages" for Rubin Postaer & Associates as well as Suzuki "Base Jump" for Colby & Partners  Security Cameras from agency Vitrorobertson captures people dancing unawares in everyday circumstances PORTLAND, Ore., (October 10, 2005) An atmospheric hum opens Vitrorobertsons latest spot for Kyocera which captures people on security cameras spontaneously breaking into dance in the most mundane situations, from bank to ATM to valet parking lot. The reason for their sudden inspiration? Kyoceras new Slider Remix MP3 phone. Staying conceptually true, Food Chain director Vance Malone, with DP Joe Meade, opted to shoot entirely on video mostly with existing light. Utilizing up to four cameras on set gave Malone the chance to capture the dancers from multiple angles, ensuring the spontaneity of the dancing was fully covered. Meade supplemented his camera package with actual security cameras to capture some of the footage.  Kyocera Slider Remix CREDITS Agency: Vitrorobertson Creative Director John Vitro Creative Director John Robertson Assoc. CD/Copywriter Kent Thayer Art Director Barry Brothers Production Co: Food Chain Director Vance Malone Producer Brad Goldthwaite Exec. Producer David Cress DP Joe Meade Editorial - Radium Invisible bikes present a few obstacles Publicis Toronto's work for courier company Purolator blends an interesting idea & seemless SFX To view the spot click .... HERE Brandless product-less teasers Uncle Yaris ... from Europe This series started with :15 sec teasers that aired without any product placement or knowledge of what the spots were for. Along with major print media of Uncle Yaris doing his thing across Canada on Billboards, and numerous other huge media print exposure again without the product being revealed. This got the entire country buzzing with Who's Uncle Yaris?? Then a few weeks later the :30sec spots with the product placement aired and are still running on air and soon in cinema. To view the complete 30 sec "Born in Europe" spot click (& credits).... HERE Interesting idea for integrated media Foreign language swearing motivates Goodgoll Vendramin (Canada) has created a series of spots for Alpine Lager's Gold medal win in the beer world cup (there's a world cup for beer?!). It shows provocative girls speaking in their native Italian / German with expletives bleeped out. To see what they're REALLY saying you have to go to the website. Clever. Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (CD/AD), Robert McDougall (CW) Director: Gary McKendry Prod. Co.: Cirle Production 
 In new work from director James Spence & Zig Canada, limited budgets call for extra dedication ... couldn't afford fake bullets! Client: Silver Wave Film Festival Title: Gunshot Creative team. Mark Puchala & Michael Clowater Agency: Zig Inc. Director: James Spence Production Co: Brown Entertainment (Brown25.com) Editor: Marco Pazzano @ Panic & Bob Music & Sound Design: RMW  If he'd taken the toll road, he'd be there for her! Production Co: Area 51 Films, SM Director: Theodore Melfi DP: Mateo Londono EP: Phyllis Koenig & Preston Lee Producer: Jolie Chitwood Agency: Marshall Advertising & Design/ Costa Mesa Executive Creative Director: Diana Marshall Creative Director: Roger Feldman Art Director: Mike Voornas Copywriter: Roger Feldman Agency Producer: Nancy Skenderian Spec Spot for Match.com A spec spot (with a bit of a twist) that shows how rough it is out there in the dating circuit Copywriter: Andy Beach Copywriter: Jason Moore Director: Jason Moore Producer: Alex Naufel Director of Photography: Leo Veras Editor: Tim Fender  Fallon continues the United series featuring Gershwin's American in Paris Comedy Central - they HAVE to be funny Putting words into her mouth   Using the unexpected to get the message across. Nice. Product: Canadian Paraplegic Association (Charity) Title: Streaker Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (Creative Director / Art Director) Robert McDougall (Creative Director / Writer) Agency Producer: Angela Carroll Director: Jamie Way Prod. Co.: Millenium Country: Canada If you don't think the edit is important .... It's all in the edit! "The Shining" - from a slightly different perspective. To view the spot click .... HERE « First « Previous Next » Last » 9 of 10 |
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