Seen and noted

BEST TV
"If I could do it again, I'll do it differently". Axe celebrating manhood through the post puberal, acne filled, masculine insecurity we all have been through. It was time to see such an insightful twist in Axe's strategy. High school corridors will never be the same.

BEST PRINT
Do you remember the exciting voyeuristic universe of Hitchcock's 'Rear Window'? Well, forget it. Mr Curtain is here to protect everyone's kinky privacy and this campaign shows it in such an unexpected and perfectly crafted way.

BEST OUTDOOR
For once, the use of personal data doesn't push the 'irritating' button. This idea for Fontvieille brings together emotional clues and practical infos helping the customer to imagine that place as 'his' place. And this is exactly what we all do when we are in the delicate and sometimes painful process of buying a house.

BEST INTERACTIVE
Nissan Leaf 'The World's Cheapest Taxi Rank'. Shame we don't have that in Paris.



This week's guest judge is Andrea Stillacci, president and founder of HEREZIE, Paris.

Andrea is a graduate of Economic Sciences and has previously been a contemporary art critic and a DJ.

In 2002 Andrea moved to JWT London as Worldwide Creative Director for Unilever. In 2004 he moved to JWT Paris as Vice President and Executive Creative Director. Under his leadership JWT Paris became the second most awarded French agency at Cannes Lions in 2006.

Andrea joined Grey Paris as Co-President and Chief Creative Officer in 2007. Then in 2009 Grey Paris became the most awarded French agency at Cannes Lions and the most awarded Grey office in the World.

During Cannes Lions 2012 Andrea launched his own independent advertising agency HEREZIE with a stunt that involved 13 heretical monks.

HEREZIE, founded with his partners Luc Wise and Pierre Callegari, has been voted Best Young Agency of the Year by a panel of French advertisers and journalists.

The agency has won 16 major clients and it employs more than 30 people.

Andrea is the President of the Advertising Delegation of the French Communication Agencies Association.

Over the last five years, Andrea has won more than 60 international awards for film, digital, press, poster and integrated campaigns.

He speaks fluent Italian, Spanish, English and French.