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Seen and noted

Guest judge: Neil Dawson, ECD, BETC London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 12, 2012 00:35 (Edited: December 11, 2012 13:35)
Winner is Harvey Nichols. First rule of TV is - is it a simple message. Tick. Second is - Would you want to see it again and again. Tick. Runner up. Demand equal pay. Clever dramatisation of the madness.

Winner is Peanuts by DDB. A classic, powerful eye catching headline. Runner up. None. Sorry I'm not really taken by any of them.

Doom is my winner. A simple message smartly executed with a clever interactive element. Lockets is the runner up. A lovely visual coincidence.

Love the Hyundai idea. Clever use of technology to show how fab your new car would look outside your own house. Runner up Ikea. Not the most original but totally interactive. week's guest judge is Neil Dawson, executive creative director at BETC London.

Neil is one of the world's most respected and awarded creative directors. Before joining BETC Neil was Global Chief Creative Officer for Philips at DDB, the only creative in the world to have won back-to-back Cannes Lions Grand Prix – in 2009 with Philips 'Carousel' and 2010 with Philips 'Parallel Lines'. Carousel, which launched the first 21:9 TV, was tweeted about by Ashton Kutcher and copied by 50 Cent and CSI. Carousel was subsequently voted #2 in AdWeek's '25 Most Epic Ads'.

Neil is one of a handful of truly integrated global creatives who has collected a multitude of awards across digital, TV, outdoor, press and direct and PR in his career. His iconic work includes the Johnnie Walker 'Keep Walking' campaign, VW 'Surprisingly Ordinary Prices', American Airlines and Philips Electronics. The print ad ]Wedding] for Volkswagens Surprisingly Ordinary Prices campaign remains the most awarded print ad in advertising history.

He has previously worked at DDB, BBH,TBWA/London, Ogilvy, BMPDDB and Hunt Lascaris (SA). His breadth of experience and talent has earned him respect as a judge for Cannes Lions, LIAA, D&AD, Creative Circle, Clio Awards and Campaign BIG.

Neil co-founded BETC London in June 2011.

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