Directed by Natalie Rae, Uber's 'First Ride' commercial takes viewers on a journey as new parents take their baby home for the first time. We follow the couple as they navigate through a busy hospital only to enter the street. The couple gets into a Uber where they can finally take a breath and trust the Uber driver to get them home safely. This spot was created by 72andSunny and co-produced by TF7 and Production Portugal.
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