Seen and noted

I feel our industry has never been more cluttered.
So my criteria was simple: Did it spark joy for me?

BEST TV
Winner: Guinness 'Looks Like Guinness'. Loved the simplicity. Love when a big-ass brand makes an ad only they could make. Loved how it iterates on GTCTTWW. Loved it nails the now, while hailing from a timeless human observation. Loved just watching it.

BEST PRINT
None

BEST OUTDOOR
None

BEST INTERACTIVE
Winner: TikTok 'Songkran Stranger'. Pete! I can smell him. What I loved most was how clear it is on what it is, and how confident it is in that vision. It did recall things we've seen before-a bit of Beauty Inside, Swipe Night, Pete's own Time to Time, Pandakekoks (very deep cut)-but for me, it was executed with such beauty, verve, and elan that it was still a joy to watch.




This week's guest judge is Aste Gutierrez, creative director at Droga5, New York.

Aste is a creative director, writer, and musician, currently employed at Droga5 New York.

Prior, he was CD for Facebook and Nissan at TBWA/Chiat/Day, CD for Nike at BBH, head of creative at FF, and CD at AKQA.

His notable work includes the Nike Unlimited Stadium, Nike Hypercourt, a slew of films for Nissan's 'Tech That Moves' platform, and the Cannes Grand Prix-winning Smart TXTBKs.

He's won multiple Golds and Grands Prix and Yellows at virtually every show, and has contributed to AdAge Agency A-List wins 4 years running.

He's proudest of his online Young Creative Program, which has helped junior talent from around the world win their first Pencils and Lions and get into agencies like Droga5, Johannes Leonardo, BBH, and others.

He lives in Brooklyn with his account director wife and their 4-year old daughter Artemis.