BEST TVWinner - American Red Cross '
A Bloody Nightmare'. What an unexpected way to urge the viewers to donate blood. Not a drop was shed yet you could almost imagine all the red that would have been spilt, or donated in this case. It's not easy to talk about a serious issue with a lightness of touch. Though must admit was really looking forward to Neve Campbell landing a good hard whack, for ol' times sake.
Runner-up - Mothers against Greg Abbott '
Whose Choice'. Yet another example of a serious topic delivered lightly. It makes the law look every bit as ridiculous as it is. Go moms!
BEST PRINTWinner -
Pregnant Man. A piece of print addressing an issue in the 1970's suddenly feels just as relevant today. How regressive are we becoming as a society? It was an incredibly powerful way of talking about the law then. And it feels even more so today.
No runner-up.
BEST OUTDOOR Winner - Alzheimer's Research UK / Alzheimer's Society '
The Ever Lasting Memory'. NFTs have been the craze of the advertising world, but this is one of the best uses of NFTs that I've seen. To use NFTs to preserve a player's memory of a historical moment in English football is delightful enough. To use it to further raise money for Alzheimer research is quite incredible. And seeing England's performance at the World Cups, makes the memory really worth preserving.
Runner-up - Sky NZ '
House of the Dragon'. I imagined being in that stadium. And just the thought of seeing that huge shadow fly across the turf to those loud screeching sounds would have me searching the skies and then searching my phone to know when the series is releasing.
BEST INTERACTIVENo winner.
Runner up - New Zealand Police '
Survive the Drive'. To use the behaviour of listening to music while driving to change the behaviour of over-speeding, is quite smart.
This week's guest judge is Rahul Mathew, chief creative officer, DDB Mudra Group, Mumbai.
Rahul Mathew is hopelessly in love with our business of creativity. He still can't believe that we get paid to think the outrageous and create the unexpected. It's why he believes that his primary role as chief creative officer is to spread this love.
Ever since he took over the creative reins, the creative product of the DDB Mudra Group has never looked better. Shiny stuff and honours are regularly added to the once-dusty mantelpiece - Cannes, Spikes Asia, D&AD, One Show, Kyoorius, Effie's, Warc, the inaugural D&AD Impact Prize Fund, 4 Grand Prixs in the last 3 years at Spikes Asia... the list goes on.
According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group is #3 in India. While the WARC 2021 ranking is that of the #1 Effective Agency in India, as well as Asia. More recently, DDB Mudra Group became the first Indian agency to be crowned APAC Agency of the Year, at Spikes Asia '22.
Outside of work, he's a slave to his Labrador son. Reads anything, including the back of packs. Watches anything that qualifies as sport. Is a big fan of Chelsea FC. Drinks too little water and too much of everything else.
