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Seen and noted
Diablo IV: Moves of Faith ''And lead us not into temptation, but deliver us from evil.'' - Matthew 6:13. There are many religions in the world and each of them has a sacred book. We find that all books have one thing in common: they have verses that teach you how to defeat the Diablo. That's why, for the launch of Diablo IV, we collect and analyze the data from thousands of verses in centuries of religion, decoding them into 666 moves to defeat him in the game. At the end we put them all together in the first sacred book for gamers, sending it to religious leaders around the world to preach his word through the new generations of believers who will fight against the Diablo IV. Agency: The Pub School. VIEW THE CONCEPT  Throughout history, there have been characters who "sold smoke" and defrauded hundreds of people in the world, whether in the field of art, sport, music, etc.VIEW THE 3 ADS Plaza Claro: Pet Friendly Shopping Mall Plaza Claro Mall understood that being pet-friendly is not just about allowing pets in the mall's public spaces, which could be stressful for them. It is about creating dedicated pet spaces where they and their owners can enjoy themselves while shopping at their favorite stores and restaurants. With this digital and out-of-home (OOH) campaign, we aim to explain this new service, highlighting the fun and convenience it offers to both pets and their owners.VIEW THE 3 ADS  Objective Brief: Empower and inspire the youth people to continuing carrying a strong message against racism by joining #IAmAntiracist campaign from UNESCO. IDEA: Create a contract for humanity with the speeches, songs, and poems of great leaders who have given words and powerful thoughts on racism in the past. VIEW THE AD  Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred.Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion. VIEW THE 2 ADS  We had to promote KFC's Night discounts that run from 6 PM to 10 PM. We discovered that the heaviest hours of traffic in Colombia coincide with those same hours, which is why we came up with a powerful message in the place where people stress the most at those times: public transport. Where we show through real images, daily situations that are lived there to make everyone feel identified, showing them that there's a better place to be at night: KFCVIEW THE 4 ADS  It is an invitation to perform the autexame usingmovements that help detect cancer early from mom. Movements that anticipate the future. VIEW THE SPOT  As mothers, we navigate the enchanted waters of parenthood.We overcome obstacles with resilience that inspires us to be bolder, to dream bigger.The closed doors don't lock our paths, only ignite our inner fire.For we refuse to let others define our worth.We are on a remarkable journey to show the world that we can embrace each challenge and conquer every adversity. We can transform every "NO" into millions of empowering"YESES". VIEW THE SPOT  June is known for being the month of Father's Day and the environment, which is why at Providencia, we have decided to celebrate it in a different way. While other brands honor fathers or the environment in a conventional manner, we have chosen to bring them together and pay tribute to the fathers of nature, specifically those residing in our natural reserve at Hacienda Piedechinche. We celebrate the animals that sacrifice their lives for their offspring and simultaneously care for the environment.VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR  Express clothing collection created with MidjourneyVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Publimento: Corruption City Colombia is facing significant challenges in combating corruption, with bribery, diversion of public resources, and use of public office for private gain being among the most prevalent forms of corruption in the country; unfortunately, corruption has become all too common topic for Colombian society, with daily media headlines denouncing the mismanagement of public funds and abandoned public construction projects meant to improve the lives of millions of people.A dream city that puts together in one place $6,7 billion dollars in public projects that Colombians paid for in full with their taxes, projects that, in real life, were left half complete or not done at all, because the money was deviated!VIEW THE CONCEPT Volvo: Saver Jacket
COLOMBIA
June 22, 2023 08:07 (Edited: March 27, 2025 07:34)
 Volvo had a problem: How to lead the way in technology to protect people and make them feel safe?We had a solution, a very comfortable one.Saver JacketThe first jacket that turns into an airbag.First, we discovered a significant concern, according to the report of "The Platform Economy in Latin America and the Caribbean"published by the Inter-American Development Bank. In Latin America, there are 18 million delivery drivers, and over 70% of them experience traffic accidents.VIEW THE AD Makro: Life Extending Stickers
COLOMBIA
June 14, 2023 20:54 (Edited: March 27, 2025 07:34)
 To carry out their purpose of promoting sustainability and fostering more responsible consumption, Makro and creative agency Grey Colombia have launched Life Extending Stickers, an initiative that seeks to extend the lifespan of fruits and vegetables by providing consumers with information and recipe suggestions based on their level of ripeness. The stickers, which are like any traditional 1 sq. inch produce sticker, is a powerful initiative that addresses the global and local issue of food waste in a simple way using colours, not technology. VIEW OUTDOOR Exito: Game Pay Young people love video games but most of them can't afford all the gaming stuff they want.Thatâs why we created Game Pay, a new payment method where gamers can pay for their consoles, computers, gadgets, and much other gaming stuff with something they have in spades: gaming skills.Now people don't just pay with money or credit cards, they also can pay with bicycle kicks, headshots, podiums, MVP's and many other challenges in FIFA 22, Call of Duty and Mario Kart facing our professional gamers cashiers in new cash registers specially built for this new payment method.VIEW THE CONCEPT  Providencia, in addition to being a sugar brand, also protects biodiversity through various actions. That's why, for International Earth Day, we wanted to raise awareness about our endangered species through three graphics designed with stereograms that showcased only a habitat without animals. This aimed to urge people that if they didn't help protect the environment, no matter how much effort we put in (like viewing a stereogram), we would no longer be able to see or detect any animals.VIEW THE CAUCA AD VIEW THE TURTLE AD VIEW THE HUMMINGBIRD AD  The majority of AAA online games have their servers hosted in countries such as the United States, Australia, Germany and Japan, causing the gaming experience in South America to be affected by unbalanced conditions that frustrates the player who seeks to make the most of their potential, leaving almost null opportunities to excel in the E-sports against players who have connection advantages.VIEW OUTDOOR 1 VIEW OUTDOOR 2  On the Caribbean coast of Colombia there are more than 150,000 food carts that keep traditional gastronomy alive and have already become a country's heritage and symbol of identity. Thus, food trucks represent an important part of the micro-economy of the area and constitute the main source of income for more than 200,000 families. In their daily activity, to prepare the typical foods they offer, such as arepas, each cart uses more than three litres of oil per day, which is then generally disposed of down the sewers. This creates a high risk of contamination, if one considers that with only 1 liter of oil, almost 40,000 liters of water can be contaminated. Agency: Ogilvy ColombiaVIEW OUTDOOR WWF: The True Cost of Food Colombia is a country where food is abundant, but also from a negative perspective, food waste. How can we create awareness in the country so to get people to buy and consume in a responible way? When we see food in a retailer store or market we only see its price, not the price the planet has to pay. We gave a new price for food to make them look like luxury items demosntrating to the people the cost our planet pays. VIEW THE AVOCADO AD VIEW THE BANANA AD VIEW THE APPLE AD VIEW THE IDEA BOARD NESTLÉ: Taste The A.I NESTLE La Lechera, decided to celebrate its 100th anniversary in Colombia creating never before seen recipes with never before mixed ingredients. 10 recipes that represented each of the last ten decades and among than ingredients, we included a historical fact, an iconic flavor, an artistic trend and condensed milk. Agency: Publicis ColombiaVIEW OUTDOOR Liga Colombiana Contra el Cáncer: Strength Threads We realized that when talking about breast cancer, brands message have always focus on prevention, forgetting an important stage: RECOVERY. The thing is that after undergoing breast removal surgery, women lose strength and mobility in their upper body and by not starting early recovery therapy, this area of the body begins to accumulate lymph that can eventually generate lymphedema that totally limits their mobility of the arm and the affected area. That is why we turned the scarf, a symbol of breast cancer, into a symbol of recovery that accompanies women until the end of their fight. Created with an elastic material so that in addition to protecting their heads they can also do the strengthening therapy anywhere. Agency: Sancho BBDO BogotaVIEW THE AD Pony Lata: Bit The Future Footballers only receive support when they start to succeed and that is when everyone wants to watch and attend their matches. For this reason, many of the young soccer players do not achieve their goal of being future promises of Colombian soccer. We created the largest digital sporting event in history making Pony Football streaming the platform for people to support these promises. And Pony Malta promised to take these viewers to enjoy a game of the same player when he is a star in his team of the future.VIEW THE CONCEPT  Oreo wants you to stay playfull. Print from Publicis, Colombia VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD  Math homework in schools often ends up becoming a task for parents. Besides the fact that teaching and learning maths can be a headache for both parents and children, it often causes "mathematical anxiety".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Nestles Milk Cream: Speechless Dishes There are numerous ways to express the emotions Our bodies respond in unique ways to different situations and we always manage to find the appropriate words to convey our feelings. When we try a dish made with Crema de Leche Nestle, the reaction we experience is so astonishing that it renders us utterly speechless.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Spotify: Writers ft Artists For many years, OMO has been challenging perceptions and demonstrating how dirt truly is good. Because of that, we became the world's largest laundry brand. But dirt is good wouldnât have beeen possible without, ketchup stains, ice cream stains, soup stains, and all those brands' stains that make the world messier. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE SIXTH AD VIEW THE SEVENTHAD  Wunderbar Thompson Colombia presents three new print ads for Jet VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  The world's islands have become painful symbols of climate change. Today, five islands have been wiped off the map due to increased sea levels, and hundreds are still at risk of disappearing. As a commitment to protect beaches and fight against plastic, DDB Colombia and Corona Beer created an island that proves to the world that protecting our paradises while living in peace with nature is possible. Corona Island became the first island in the world to be certified as 100% free of single-use plastic by Oceanic Global, an international NGO that protects the oceans. VIEW THE SPOT Edgewell Latin America: Banana Boat
COLOMBIA
April 14, 2023 11:41 (Edited: March 27, 2025 07:34)
 According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7C the turtle hatchlings will be male. If the eggs incubate above 31C the hatchlings will be female. This of course means that the hotter the sand, there's more probability of female newborns and so the concern for sea turtles' eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM),VIEW OUTDOOR  For World Elevator Day, we created two pieces with the graphic style of Escher and his infinite stairs to remember how the engineering behind elevators allows us to go up and down floors without getting lost in so many steps. Thus, from Estilo Ingenieria, we celebrate the comfort and efficiency of elevators.Agency: GREY VIEW THE DOWN AD VIEW THE CLIMB AD  One out of two women from vulnerable communities in Colombia live in menstrual poverty, as they cannot afford sanitary pads due to their limited income (sanitary pad expenses for women in these communities surpass their daily income by 148%). This lack of access to proper hygiene products leads to the use of unsuitable items like toilet paper, rags, and socks, resulting in infections and reproductive health issues. Additionally, the stigma around menstruation and a lack of education causes young women to skip almost 20% of school days. VMLY&R created, 'Proud Legacy', a sewing studio dedicated to defeating menstrual poverty by teaching three generations of women to sew their own sanitary pads and rethink them with innovation and at the same timeVIEW THE SPOT  In a first of its kind, Colombian brand LifeCup, the country's leading brand for Menstrual Cups alongside Wunderman Thompson Colombia, has designed a new product to help with the regeneration, hydration and skin care of the new vulvas of trans women - LifeFemT. The product, an intimate wash that has been designed specifically for trans women who have undergone gender affirmation surgery, is the first product on the market which fits the specific needs of trans women's new vulvas, such as pH balance, hydration and bacterial flora, and tissue regeneration.VIEW THE SPOT  What's the main reason to travel to Orlando? Well, for some it may be to visit family. But for the other part of the world, are the theme parks. With that insight, Sancho BBDO took some iconic wings from the greatest stories in theme parks, to invite more colombians at these magical city and live an unforgettable experience.VIEW THE TIE FIGHTER AD VIEW THE BUZZ AD VIEW THE X WING AD VIEW THE MILANO AD  We had to promote KFC's Night discounts that run from 6 PM to 10 PM. We discovered that the heaviest hours of traffic in Colombia coincide with those same hours, which is why we came up with a powerful message in the place where people stress the most at those times: public transport. Where we show through real images, daily situations that are lived there to make everyone feel identified, showing them that there's a better place to be at night: KFCVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.VIEW THE BOY AD VIEW THE GIRL AD VIEW THE BOY 2 AD VIEW THE YOUNG BOY AD  There are thousands of promises behind love stories, that's why this Valentine's Day we use the promises of our competitors (McDonald's, Burger King, Domino's Pizza) to give them a double meaning and invite their customers to believe them.Agency: Mass Digital VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Dominos Pizza: Naturally Hand Made Every animal in nature has a pattern that makes it one of a kind, just like Domino's Pizza that are hand-made and can be customized to make them unique.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  For the Colombian restaurant El Carmelo, weâve created a visual ecosystem that refreshes Colombia's gastronomic traditions, illustrating each regionâs most typical flavors, inspired by two countryâs emblematic elements: posters and letters.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD VIEW THE NINTH AD Cervesa Poker: Friend Years Theory Poker is the beer of friends in Colombia. However, the audience that loves our beer has grown and now they have other priorities like working, paying rent or cleaning the house. And while they are busy being adults, their friends are getting old. For this reason, we created the Friend Years Theory, a theory that shows Colombians that the only way to merge the adulthood dimension and the friendship dimension is a beer.VIEW THE SPOT Coca Cola Buffalo Wings: The Bilboard Label The 2022 FIFA World Cup has begun, and long-time sponsor Coca-Cola is bringing fans closer to the magic teaming up with Buffalo Wings for a mobile commerce experience that turns stadium billboards into a Coca-Cola with Buffalo Wings. As FIFA's largest and longest-running sponsors, Coca-Cola has had a front row seat at the World Cup for over 40 years. This year, Coca-Cola's on field presence goes a step further bringing the traditional game day billboard into fans homes with a new gamified experience in Colombia. 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