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Seen and noted

Berger Paints: Truck Art Childfinder

 OUTDOOR   PAKISTAN    February 19, 2019 17:51 part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist/activist Samar Minallah Khan and Roshni Helpline to find an ingenious use for a local form of art called 'Truck Art', in which transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy.


International Human Rights Day: The Clap

 TV & PRINT   PAKISTAN    January 17, 2018 19:11 (Edited: January 18, 2018 06:11) International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network to bring a crucial issue to the forefront with the launch of a campaign called #ChangeTheClap to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them. 


Jazz 4G : Run Fast

 TV   PAKISTAN    August 28, 2017 08:18 (Edited: August 28, 2017 18:18), the leading telco in Pakistan, launches their fast 4G network via IAL Saatchi & Saatchi.


Un Women : Beat Me

 TV   PAKISTAN    June 09, 2017 10:04 (Edited: June 09, 2017 20:04) Women Pakistan's new #BeatMe' campaign brings an unconventional twist to advocacy on women's rights. In a compelling paradox, the campaign from Impact BBDO , Lahore showcases a woman inviting a man to beat her but at things she is good at. The campaign aims to inspire women to reaffirm that they are stronger than they are made to believe, and aims to shatter the perception that a woman is weak, taking her from someone who is 'beatable'to being 'unbeatable'.


Pepsi: The Sting Challenge

 TV   PAKISTAN    March 30, 2017 18:55 Amir Khan make Lahore his next training ground in this Pepsi spot via BBDO and Proximity Pakistan.


MoltyFoam: The World's First Billbed

 AMBIENT   PAKISTAN    June 22, 2015 08:44 are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night. Nowhere but the pavements. With Pakistan's leading mattress brand MoltyFoam's promise of a good night's sleep, we saw an opportunity to help and provided a solution to people sleeping using outdoor. We designed the world's first BillBed. A billboard designed from the product itself. By day the BillBeds advertised the brand, and by night with a simple flick they transformed into comfortable beds. Agency: BBDO , Pakistan


GEO TV: Blindfolded

 TV   PAKISTAN    February 13, 2015 18:33 (Edited: February 13, 2015 07:33) concept's premise poses a question to the blinding ignorance people have when it comes to educating children and the disturbing prejudices attached to it. We do not choose to think beyond our own who are near and dear to us thus, tending to turn a blind eye towards society's children, leaving them devoid of education.
JWT Karachi took the idea of being blindfolded straight from the four walls of a home right into the streets, transforming the blindfold from being merely a metaphor to becoming an actual part of the fabric of society.


Sucked in by cigarettes

 PRINT   PAKISTAN    November 29, 2011 06:51 (Edited: November 28, 2011 19:51) anti smoking ad from Magnus, Pakistan


An elephant in zebra's clothing

 PRINT   PAKISTAN    August 29, 2011 19:58 (Edited: August 29, 2011 09:58) promotion ad from Y&R Pakistan


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