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Seen and noted
Fanta Brasil: The Snack Saga The Coca-Cola Company knows how to keep its 78 year old brand, Fanta, young and fun by focusing marketing efforts on innovation appealing to teen audiences. In order to connect with the hard-to-reach teenager, they teamed up with leading mobile game developer â Gameloft, and agency - Oglivy Brazil, to bring an innovative marketing campaign to life. With the goal to entertain and engage as well as introduce the new face of the campaign - The Mouth, Gameloft and Oglivy sought out unique solutions that would break through the advertising clutter and reach teenagers. Leveraging Gameloft's extensive game development expertise, the campaign was designed to drive engagement with an exclusive game for Fanta, featuring a 3D animation of The Mouth (developed by The Coca-Cola Company), which further reinforced Fanta's newest slogan - 'Seu boca Pede Fanta' 'Your mouth asks for Fanta'. To ensure the brand messaging was relevant and resonated with the target audience, Ogilvy invited teenagers to participate in the creative process. Working together the Fanta campaign was formed, boasting the exclusive game, prominently featured in Fanta's digital content hub as well as in the real world on DOOH in a popular shopping center for a three-day activation, supported by brand ambassadors. Within the selected mall, the gamified digital out of home unit invited teens to play by using their mouths/voices as the game controller. Equipped with a microphone, participants would simply have to yell Fanta to make The Mouth jump. The spectacle of teens playing the game and yelling captivated the attention of other shoppers who could easily join in on the fun by contributing their voice to say 'Fanta' louder and get The Mouth jumping even higher. VIEW THE CONCEPT  Hop & Cold is Brazil's first hopped cold brew coffee. Its unique taste is the result of a long process of experimentation and preparation.VIEW THE AD  You miss the bars, but the bars miss you too. It was with this in mind that Publicis Brasil, Publicis Italia and Publicis Poke created the new Heineken campaign, which aims to help bars stay open. Visit brindedobem.com and learn more.VIEW THE SPOT  Movies at home from Box BrazilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  The dream of every penny is to be used on a trip. And with Casablanca Turismo's Black Friday, you live incredible experiences while spending even less.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a Brazilian radio station specialising in rock. Created by agency AlmapBBDO, the new campaign features the message 'Long Live Rock nâ Roll. Stay at Home', stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic.VIEW THE AD  A campaing for Um Mais Um, a kids clothing brand that believes that fun in no matter age of childhood itâs the starting poing for new discoveries.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  A campaing for Um Mais Um, a kids clothing brand that believes that fun in no matter age of childhood itâs the starting poing for new discoveries.VIEW THE AD  In the last few days, when the COVID-19 pandemic spread across the world and subjected much of the world population to a state of social isolation and quarantine, HUG BEER BURGER had to remain closed during this period, fulfilling the health recommendations and working only with the Delivery service. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment ask to do the opposite, because sometimes the best way to find new roads is to take none. Do not leave home. Do not use your Chevrolet. This is the brand's new campaign, created by WMcCann through its exclusive customer service division Commonwealth//McCann.VIEW THE SPOT  Burger King is putting up "For Rent" and "For Sale" signs on buildings next to McDonald's locations, cheekily reassuring people that living there is fine as they would never have to deal with smoke from flame grilling. It's another cheeky ad campaign for their client and created by David in Sao Paulo. When people ring the number a message explains why "itâs great to have a neighbor who doesnât barbecue."VIEW FOR SALE OUTDOOR VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  When you drink and drive, your car becomes a weapon.VIEW THE VOLVO AD VIEW THE CITROEN AD VIEW THE PONTIAC AD VIEW THE MITSUBISHI AD VIEW THE TESLA AD  Our goal is to portray bad internet connection as a problem that causes several symptoms, from stress to drowsiness for waiting too long for your files to download. In addition to also using graphic elements common in prescription drug advertisements.VIEW THE HEADACHE AD VIEW THE SLEEPINESS AD VIEW THE STRESS AD  Ressacol is a remedy that avoids a hangover.The campaign makes reference to an ordinary morning after. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD APRA:Beautiful Architecture Is Nothing Without You can't consume soup with a fork says Brasilian agency MarpetVIEW THE FORK AD VIEW THE CORKSCREW AD VIEW THE HAMMER AD VIEW THE GRATER AD  According to the World Health Organization smoking is the main cause of inevitable death worldwide and it is considered one of the greatest challenges for public health of the modern world. So, on brazilian National No Tobacco Day, Aug 28, the pilates studio Isa Galvao aimed to show that the smoking affects physical performance, especially in aerobic exercises.Agency: Fosbury VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Embraer: Fueled by Challenges. Guided by Dreams To highlight its 50 year anniversary - celebrated on August 19th - Brazilian aircraft manufacturer Embraer has released the 'Fueled by challenges. Guided by dreams' global campaign created by CPB Brazil and produced by Landia. The integrated campaign - with programmatic media, social media, and print publications - highlights the company's history of overcoming every challenge and achieving notorious accomplishments over the last 50 years. It shows the people involved as the protagonists who made Embraer become a benchmark in the aircraft industry.VIEW THE TV SPOT VIEW THE DREAMS AD VIEW THE STARTUP AD VIEW THE NEVER MEANT AD  Big screen promotion from Marpet, BrasilVIEW HUGE OUTDOOR VIEW EMOTION OUTDOOR VIEW PIXELS OUTDOOR VIEW TABLET OUTDOOR VIEW PHONE OUTDOOR  The Ford Fusion Titanium 2.0 comes with the Lane Keeping System wich in road-transport terminology is a lane departure warning system. A mechanism designed to warn the driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads.New work from LCT,Brasil VIEW THE AD  Viagem e Turismo Travel website merges destinations in a new campaignCreated by Z HAVAS, the posters bring a mix of scenarios The new campaign "Destinations" created by the Z HAVAS agency for the Viagem e Turismo Travel website brings posters that fuse images from different scenarios around the world. To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the images in a way that visually translated the concept of the campaign, bringing different destinations to the same place.VIEW THE NEW YORK AD VIEW THE SAN FRANCISCO AD VIEW THE LONDON AD Ambev: Dirnk Repsnosilby Soemtimes you dirnk and evethyring appaers to be ok. But it's not. If you drink, don't drive. Agency: SunsetDDB, Brazil.VIEW THE SPOT VIEW THE DIRNK AD VIEW THE BUDWEISER AD VIEW THE CORONA AD VIEW THE BRAHMA AD VIEW THE STELLA ARTOIS AD  Brazilian Volkswagen releases campaign to traffic awareness on film that features fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness according to Abramet, brazilian association for traffic medicine. "Fatigue detection system" detects signs of drowsiness on driver behavior then, from acoustic signal, warns to stop the vehicle. The system is now presents in T-Cross, the first SUV of Volkswagen manufactured in Brasil, as well as in Novo Polo, Virtus, Golf, Tiguan Allspace, Jetta and Passat. Volkswagen is the automobile manufacturing which had the highest scores at Latin NCAP, the New Car Assessment Programme for Latin America and the Caribbean, in Brasil, that measures car safety performance. This new technology is featured in an emotional way in campaign film following a woman's pathways based on the most significant moments lived all in several types of Volkswagen models â beginning at birth surprisingly arisen inside a vintage Volkswagen van, reaching some kind of "rebirth" lived in T-Cross that she drives nowadays. As an adult, the protagonist drives the new Volkswagen SUV after a long tiring day of work. Drained, she closes her eyes as long as scenes from her life quickly go through her memories. "Fatigue detection system" is engaging automatically and thus ground her back into reality, avoiding an accident. The caption "Born in a Volkswagen" closes the film updated to "Reborn in a Volkswagen".VIEW THE SPOT  Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. VIEW THE DOCTOR AD VIEW THE CHEF AD VIEW THE AHTLETE AD  The LEGO Foundation and the LEGO group announced their support of a pioneering project that will help blind and visually impaired children to learn Braille in a fun, engaging manner while playing with special LEGO® pieces that have been customized for Braille. The project, called LEGO Braille Bricks, was presented during the "Sustainable Brands Conference" in Paris, France. VIEW OUTDOOR  Campaign for the brazilian advertising agency Capim.AG. The name "Capim" means "grass" or "bush", plants that easily grow everywhere. This ad communicates the fast growth that companies will have as they choose to work with Capim.AG.VIEW THE AD  We love our pets. They are fluffy, great companions, smart and true friends. But love has its mishaps. From time to time we lose a shoe, a cushion, a plant, and often the patience. The Love Hurts campaign from Agenda, Brasil shows a common feeling between pet owners and brings a solution: training.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Bridgestone: Safety Barriers The life of the journalists, photographic reporters, and cameramen who work on the sidelines of soccer fields is not easy by any stretch. Besides the concentration and physical fitness needed in order to capture the best angles of the game, they have to be extremely agile to avoid being hit by a ball or run over by a player. And that is Bridgestone Barrier's main purpose: to protect these professionals and their equipment from the occasional accident. This innovative initiative, the brainchild of VMLY&R, is the first in a series of actions that Bridgestone, the world's largest tire manufacturer, will undertake throughout the year to activate the sponsorship of CONMEBOL Libertadores 2019 Tournament. VIEW THE SPOT  Delantero have created these ads for Provecto.VIEW THE REQUEST AD VIEW THE PLAN AD VIEW THE WIFI AD Coopavel: We Educate Our Children to Avoid This Future We educate our children to avoid this futureProject Escola no Campo - 19 thousand children taking environmental education so that agriculture has a tomorrow. Agency: Fosbury&Brothers VIEW THE AD  Bravo/BBG have created these ads for Casablanca TurismoVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  A monster that is always creeping in at night, when all restaurants are closed and nothing can help it but some delicious McDonald's meal. That is the Hunger Monster. And to help people fight it, McDonald's started McNight in Brazil, a special deal only valid during the night time. Agency: DM9DDBVIEW THE FIRST AD VIEW THE SECOND AD  Campaign created by Candy Shop, for Pagan, a Brazilian brewery. The inspiration for the posters was Viking mythology, to show this, we tell the story behind the name of each variation of Pagan beer, where curiously everything ended in beer.VIEW THE VALKYRIES AD VIEW THE DRAGON'S AD VIEW THE VALHALLA AD VIEW THE GODESS AD  Ad campaign for the biodegradable line of Multibox PackagesAgency: Capim.AG VIEW THE FIRST AD VIEW THE SECOND AD |
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