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Seen and noted
 Nippon, a Honda Dealership in Belem, Brazil, requested a campaign to highlight a feature of the Honda Accord 2021: the Honda Sensing, a security package and automatic assistance for collision detection. To illustrate the differential, we showed the lack that it makes in a situation that a good part of the drivers have already passed: when we lost a part of the car in the parking columns.VIEW THE AD  How to promote a new packaging of a product already known to the public? Showing that the release fits their routine. The campaign created for the beverage Tampico plays with the word "caixa", that means "box" in Portuguese, which is exactly what the new packaging looks like. Besides, "encaixar" means "to fit", and, with an aesthetic full of colors, the print presents the various occasions of consumption of the product, showing that the new packaging of Tampico fits everywhere: in the backpack, in the car, in the refrigerator at work and, mainly, in the hearts of consumers.VIEW THE FIRST AD VIEW THE SECOND AD André Gola: Quarantine Mind Stories Instagram and Facebook's augmented reality presents 'Quarantine Mind Stories' by artist and creative director Andre Gola. The exhibition gathers artworks by AlmapBBDO's ECD featuring character Suadinho. Created during quarantine, the aim is to show how art can be an aid to mental health during challenging times. Online visitors will click on the filter button and use the camera on their smartphones or use their fingers to navigate. Exploring built-in tools of virtual and augmented reality, the exhibition intends to show art as an aid to overcome daily problems - clearly made worse by social isolation - and nurture good mental health. All 11 works and the stories behind them, along with the artist's own history, can be found on his Instagram profile. According to Andre, the exhibition is an invitation to the mind of Suadinho, his own character, so named because of his fast-paced, stressful daily routine but which took on a new meaning in André's life after he was diagnosed with hydrocephalus. VIEW THE CONCEPT Núcleo Criativo Social: Cigarette A little atitude can change everthing. VIEW THE CIGARETTE AD VIEW THE LIGHTER AD VIEW THE PHOSPHOR AD  There is a group of female athletes banned from participating in official sports competitions because they have above average natural testosterone levels. Considered by some as a sign of intolerance, prejudice and lack of empathy, this standard has prematurely ended the career of dozens of athletes and threatens the journey of several world class runners including the three women who won medals in the 800m competition in Rio 2016 Olympic Games: Francine Niyonsaba from Burundi, Margaret Wambui from Kenya and the twice Olympic champion Caster Semenya. VIEW THE SPOT 19th LGBTQIA Parade,Of Bahia:I Will Survive In the midst of the pandemic, many gays, lesbians, transvestites and transsexuals had to return to their relatives' homes to protect themselves. However, instead of finding refuge, a large part of these people came across the intolerance and hatred of parents, siblings and relatives who were not satisfied with their sexual orientation. The number of murders of transgender people in Brazil was already higher in the beginning of the second semester of 2020 than in the whole of 2019.VIEW THE SPOT  The fight against a fire-breathing dragon, a warrior with a shield and sword, an adventure. Inside a book, the letters create stories.VIEW THE AD  Print to celebrate the journey full of work and dedication of Grupo Marquise, who was recently recognized in important rankings that highlight the largest companies in the infrastructure sector. These achievements deserve celebration, after all, they motivate us even more to contribute to the development of Brazil.VIEW THE AD  The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of species and play a much greater role in absorbing carbon dioxide from the atmosphere. Life is at stake, especially for those that inhabit the threatened ecosystem. VIEW THE SPOT Johnson & Johnson: Let's Take Care Johnson & Johnson Consumer Health, the consumer goods division from the worldâs largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast. The filter can be accessed on the profile @jnjbrasil or via the link, which must be opened on the mobile phone. The action is part of the campaign #VamosCuidar (Let's Take Care), by Johnson & Johnson Consumer Health,VIEW THE CONCEPT  In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. Almost 2 million hectares have been burnt in 2020, ending with native forests and wildlife, but we still have time to turn this situation around and start taking actions and decisions that help the planet and save us from extinction. VIEW THE FIRE AD VIEW THE METEOR AD  What better way to launch a long-lasting line than with women practicing sports and wearing impeccable makeup? The idea came last year, when Marta, the world's best soccer player, starred the campaign for the Power Stay liquid lipstick, and entered the pitch during the World Cup wearing lipstick. The lipstick was intact throughout the match. This year, Avon invited athletes Pamela Rosa (owner of world record in street skateboarding)VIEW THE 45 SPOT VIEW THE 30 SPOT Budweiser: Pets Africa, Sao Paulo has released this spot for Budweiser which invites sports fans to reclaim their couches from their pets with a new Budweiser pet bed. VIEW THE SPOT VIEW THE AD  Forging your own path doesn't mean walking alone. With this powerful message, Bradesco Private Bank (bank that won the Brandz / Kantar award as the most valuable brand in Latin America in 2020) announces its new campaign, focused on high-income customers.VIEW THE SPOT Breast Cancer Awareness: Don't Touch The Arts Museums have always told us not to touch their arts. So, to raise Breast Cancer Awareness, 'Don't Touch The Arts' was launched to use those arts to talk about something that should be touched: our breasts.VIEW THE CONCEPT  For Alok fans it is a moment of nostalgia, and this gift is for them. For us who recording for last 4 years the DJ Alok around the world was a moment of breathing and organizing files. At that moment we discovered a pattern of camera positioning in all the shows and then this stop-motion project was born.VIEW THE SPOT Beatnik & Sons: The Rock Even with travel restrictions and countriesâ closed borders, Beatnik & Sons want to take you to an expedition to the Atacama Desert, Mount Everest, and Botswana. The brand of backpacks and travel goods launches the first travel guide made of memories. With audiobooks recorded with binaural sound, travel guides take the listener to the most amazing destinations on earth through the memories they made before the pandemic hitVIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  "Corta!" (Cut!) the Pact for Anti-Harassment in the Audiovisual Industry, created in 2017 by APRO (the Brazilian Association of Production of Audiovisual Works) is once again flashing the spotlight on the need for a change in behavior in the audiovisual industry, with a new campaign created by Leo Burnett Tailor Made, designed to raise awareness against sexual harassment. Cut! is also joining efforts with #MeTooBrazil through a new partnership. The campaign videos draw an analogy with script writing, and depict situations of abusive behavior in the audiovisual industry. Created by a group of women lawyers with expertise in fighting gender-based violence,VIEW THE APARTMENT SPOT VIEW THE HOTEL SPOT VIEW THE SET SPOT  Productivity in agriculture depends on high-quality technical assistance and Coopavel has a team of highly qualified professionals to serve even the most unlikely situations.VIEW THE AD  Avoiding crowds, properly wearing your face mask, and respecting social distancing are some of the basic actions for a responsible return of economic activity. But what we see on the streets in Brazil every day are clear signs of disrespect for the safety protocols. In this context, FCDL Goias / Brazil is launching an educational campaign to warn and raise awareness among store owners and the general population about the importance of respecting such measures.VIEW THE SPOT  Rio Grande do Norte always have many things to be proud of: natural beauty, award-winning athletes, artists and recognized intellectuals. Now, it just has won another one: the best Honda dealership in Brazil.VIEW THE CASHEW AD VIEW THE TAPIOCA AD VIEW THE SALT AD  The Colgate 360 ° Toothbrush reaches everywhere in the mouth. Therefore, no food can escape its shape.VIEW THE CHICKEN AD VIEW THE FISH AD  More from Tech & Soul, Brasil for C6 BankVIEW THE SATISFYING SPOT VIEW THE IMAGINE SPOT VIEW THE KALEIDOSCOPE SPOT  We are more alike to them than we think. For this and all other reasons that taking good care of the trees is also taking care of our future.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The agency was based on OMS's pandemic protocols to create a film for the NGO Mercy For Animals. A voiceover narrating these safety recommendations contrasts with real images of animals suffering, captured from slaughterhouses. The idea of the film is to remember that, like humans, these animals also wait for a "new normal". Mercy For Animals is dedicated to fighting cruelty against animals exploited for consumption and promoting compassion in adopting food policies and choices.VIEW THE SPOT  Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. VIEW THE SPOT  Two cars, different spaces, the same speed. The Mbps of your internet works like that too. The more Mbps, the more people online. Is that what you need? Fibercom. Quality Internet and transparency.VIEW THE AD  During a Covid-19 pandemic, the most important thing is to stay safe at home. For this reason, Fogo de Chão offers the best Brazilian barbecue with safe delivery.VIEW THE AD  Situation: The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.VIEW THE PLANT AD VIEW THE HYRDRILLA AD VIEW THE FLOWERS AD VIEW THE TREE AD VIEW THE PLANT 2 AD VIEW THE OVULE AD  In the last years, the rise in âdo it yourselfâ content is unquestionable. During social isolation promoted as a response to covid-19, this reality showed itself even more. Engagement with Pinterest folders (social network that focuses on this kind of content) rose by 75%.VIEW THE RECIPE SPOT VIEW THE DESIGN SPOT Institutional Rumble Through an integration initiative, Wieden Kennedy São Paulo has turned all its employees into characters in a classic fight game, and launched the first âcorporate ass-whooping gameâ: Rumble. Produced by Nukearts, the game is also a tool to communicate the agencyâs culture and history to the market, and can be played by anyone on the international gaming platform Steam and on the agency's website. Dan Wieden and David Kennedy are the only global characters on the 8-bit W K version and, just like other Rumble fighters, have their own gamer synopses. VIEW THE CONCEPT  Masks, gloves, hand sanitizer bottles and other coronavirus waste are already being found on our seabeds and washed up on our beaches, joining the day-to-day detritus in our ocean ecosystems. The brazilian primary school, Divino Mestre, want to change that.VIEW THE AD  It cannot be seen, smelled, nor felt. But it causes 200 deaths a year. This winter have the stoves checked and protect your family from carbon monoxide. Agency: Liebre Amotinada, Buenos Aires.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Since the mandatory use of masks was implemented because of the pandemic, what is seen in Brazil is a total disregard for the law by a large part of the population. Some simply for not wearing the mask, but the vast majority for wearing it incorrectly, wearing it on the neck or chin, without any protective effect against the coronavirus.VIEW THE MAN AD VIEW THE WOMAN AD VIEW THE SENIOR AD  The History of Café Maringá, the City of Maringa, and the State of Paraná, are equally rooted in coffee plantations. The State map drawn in coffee reveals an authentic from this land.VIEW THE AD  DAVID Sao Paulo / DAVID Miami have released this 'Christmas in July' campaign for Burger King.VIEW THE SPOT |
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Campaign for Alcoholics Anonymous.
New spot for Miranda Technology, Brasil
From Tech & Soul,Brasil a new spot for Mitsubishi
Good changes come in chains. Ad for E bike