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Seen and noted
 When you drink and drive, your car becomes a weapon.VIEW THE VOLVO AD VIEW THE CITROEN AD VIEW THE PONTIAC AD VIEW THE MITSUBISHI AD VIEW THE TESLA AD  Our goal is to portray bad internet connection as a problem that causes several symptoms, from stress to drowsiness for waiting too long for your files to download. In addition to also using graphic elements common in prescription drug advertisements.VIEW THE HEADACHE AD VIEW THE SLEEPINESS AD VIEW THE STRESS AD  Ressacol is a remedy that avoids a hangover.The campaign makes reference to an ordinary morning after. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD APRA:Beautiful Architecture Is Nothing Without You can't consume soup with a fork says Brasilian agency MarpetVIEW THE FORK AD VIEW THE CORKSCREW AD VIEW THE HAMMER AD VIEW THE GRATER AD  According to the World Health Organization smoking is the main cause of inevitable death worldwide and it is considered one of the greatest challenges for public health of the modern world. So, on brazilian National No Tobacco Day, Aug 28, the pilates studio Isa Galvao aimed to show that the smoking affects physical performance, especially in aerobic exercises.Agency: Fosbury VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Embraer: Fueled by Challenges. Guided by Dreams To highlight its 50 year anniversary - celebrated on August 19th - Brazilian aircraft manufacturer Embraer has released the 'Fueled by challenges. Guided by dreams' global campaign created by CPB Brazil and produced by Landia. The integrated campaign - with programmatic media, social media, and print publications - highlights the company's history of overcoming every challenge and achieving notorious accomplishments over the last 50 years. It shows the people involved as the protagonists who made Embraer become a benchmark in the aircraft industry.VIEW THE TV SPOT VIEW THE DREAMS AD VIEW THE STARTUP AD VIEW THE NEVER MEANT AD  Big screen promotion from Marpet, BrasilVIEW HUGE OUTDOOR VIEW EMOTION OUTDOOR VIEW PIXELS OUTDOOR VIEW TABLET OUTDOOR VIEW PHONE OUTDOOR  The Ford Fusion Titanium 2.0 comes with the Lane Keeping System wich in road-transport terminology is a lane departure warning system. A mechanism designed to warn the driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads.New work from LCT,Brasil VIEW THE AD  Viagem e Turismo Travel website merges destinations in a new campaignCreated by Z HAVAS, the posters bring a mix of scenarios The new campaign "Destinations" created by the Z HAVAS agency for the Viagem e Turismo Travel website brings posters that fuse images from different scenarios around the world. To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the images in a way that visually translated the concept of the campaign, bringing different destinations to the same place.VIEW THE NEW YORK AD VIEW THE SAN FRANCISCO AD VIEW THE LONDON AD Ambev: Dirnk Repsnosilby Soemtimes you dirnk and evethyring appaers to be ok. But it's not. If you drink, don't drive. Agency: SunsetDDB, Brazil.VIEW THE SPOT VIEW THE DIRNK AD VIEW THE BUDWEISER AD VIEW THE CORONA AD VIEW THE BRAHMA AD VIEW THE STELLA ARTOIS AD  Brazilian Volkswagen releases campaign to traffic awareness on film that features fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness according to Abramet, brazilian association for traffic medicine. "Fatigue detection system" detects signs of drowsiness on driver behavior then, from acoustic signal, warns to stop the vehicle. The system is now presents in T-Cross, the first SUV of Volkswagen manufactured in Brasil, as well as in Novo Polo, Virtus, Golf, Tiguan Allspace, Jetta and Passat. Volkswagen is the automobile manufacturing which had the highest scores at Latin NCAP, the New Car Assessment Programme for Latin America and the Caribbean, in Brasil, that measures car safety performance. This new technology is featured in an emotional way in campaign film following a woman's pathways based on the most significant moments lived all in several types of Volkswagen models â beginning at birth surprisingly arisen inside a vintage Volkswagen van, reaching some kind of "rebirth" lived in T-Cross that she drives nowadays. As an adult, the protagonist drives the new Volkswagen SUV after a long tiring day of work. Drained, she closes her eyes as long as scenes from her life quickly go through her memories. "Fatigue detection system" is engaging automatically and thus ground her back into reality, avoiding an accident. The caption "Born in a Volkswagen" closes the film updated to "Reborn in a Volkswagen".VIEW THE SPOT  Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. VIEW THE DOCTOR AD VIEW THE CHEF AD VIEW THE AHTLETE AD  The LEGO Foundation and the LEGO group announced their support of a pioneering project that will help blind and visually impaired children to learn Braille in a fun, engaging manner while playing with special LEGO® pieces that have been customized for Braille. The project, called LEGO Braille Bricks, was presented during the "Sustainable Brands Conference" in Paris, France. VIEW OUTDOOR  Campaign for the brazilian advertising agency Capim.AG. The name "Capim" means "grass" or "bush", plants that easily grow everywhere. This ad communicates the fast growth that companies will have as they choose to work with Capim.AG.VIEW THE AD  We love our pets. They are fluffy, great companions, smart and true friends. But love has its mishaps. From time to time we lose a shoe, a cushion, a plant, and often the patience. The Love Hurts campaign from Agenda, Brasil shows a common feeling between pet owners and brings a solution: training.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Bridgestone: Safety Barriers The life of the journalists, photographic reporters, and cameramen who work on the sidelines of soccer fields is not easy by any stretch. Besides the concentration and physical fitness needed in order to capture the best angles of the game, they have to be extremely agile to avoid being hit by a ball or run over by a player. And that is Bridgestone Barrier's main purpose: to protect these professionals and their equipment from the occasional accident. This innovative initiative, the brainchild of VMLY&R, is the first in a series of actions that Bridgestone, the world's largest tire manufacturer, will undertake throughout the year to activate the sponsorship of CONMEBOL Libertadores 2019 Tournament. VIEW THE SPOT  Delantero have created these ads for Provecto.VIEW THE REQUEST AD VIEW THE PLAN AD VIEW THE WIFI AD Coopavel: We Educate Our Children to Avoid This Future We educate our children to avoid this futureProject Escola no Campo - 19 thousand children taking environmental education so that agriculture has a tomorrow. Agency: Fosbury&Brothers VIEW THE AD  Bravo/BBG have created these ads for Casablanca TurismoVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  A monster that is always creeping in at night, when all restaurants are closed and nothing can help it but some delicious McDonald's meal. That is the Hunger Monster. And to help people fight it, McDonald's started McNight in Brazil, a special deal only valid during the night time. Agency: DM9DDBVIEW THE FIRST AD VIEW THE SECOND AD  Campaign created by Candy Shop, for Pagan, a Brazilian brewery. The inspiration for the posters was Viking mythology, to show this, we tell the story behind the name of each variation of Pagan beer, where curiously everything ended in beer.VIEW THE VALKYRIES AD VIEW THE DRAGON'S AD VIEW THE VALHALLA AD VIEW THE GODESS AD  Ad campaign for the biodegradable line of Multibox PackagesAgency: Capim.AG VIEW THE FIRST AD VIEW THE SECOND AD  Everything surrounding SKOL beer universe involves breaking down paradigms. And, it could not be different when it comes to responsible drinking. To get the public's attention and build a dialogue on this matter, Wieden+Kennedy Sao Paulo had an insight on a subject that has never been mention in campaigns: sex. The movement started on social media with ramification on Brazilian nightclubs called: "If you Drink Right, you F *** Right", the intention is to show that alcohol abuse comes with a variety of ways. VIEW THE SPOT  Brazil's average of blood donors is way below than the world's average, so the blood stocks are often times operating at a low level. To change this reality, SBT has made an unprecedent partnership with the largest brazilian streaming platform, Looke. We've removed all bloody movies from Looke's platform and also from SBT's programming in order to make people feel the lack of blood in some way. Agency: W/McCann, Sao PauloVIEW THE PALHAO SPOT VIEW THE ZUMBI SPOT VIEW THE CABELEIREIRO SPOT  The Stella Artois beer is changing its name in March in an effort to highlight the important role of Isabella Artois, who became the brewery's CEO following the death of her husband in 1726, a time when female business leaders were uncommon. Isabella is the cornerstone upon which Stella Artois has built its entire history. In her honor, the beer brand will change its name for the first time in more than 600 years. A special edition is going to carry Isabella's name, including across the brand's social channels. Agency: CP+B, BrasilVIEW THE SPOT  All over Brazil child and youth labor force is indiscriminately explored. Be it at the traffic lights, landfills, in the fields, industries or even at home, what should be childhood is becoming work, denying the right to childhood and education to more than 2 million children and adolescents of 5 to 17 years old, according to the Household Sampling National Survey (PNAD) of 2016. Agency: Fields360VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Internal campaign created to strengthen the engagement of society, for the preservation of rivers and the fight against water waste.VIEW THE AD National Geographic: Sounds of Future Ocean On World Water Day (03/22), and with the idea of making people aware of the single-use plastic world crisis, National Geographic presents "Sounds of Future Ocean", a 4-track album with nature sounds made only with plastic materials taken from the ocean. Each track represents na ecosystem affected by plastic: beaches, open sea, glaciers and deep ocean. VIEW THE SPOT VIEW THE CONCEPT National Geographic: If It's Bad For The Planet As part of the campaign Planet or Plastic?, National Geographic brings a collection of posters to make you rethink about the use of single-use plastic.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting "bad ideas" behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.VIEW THE SPOT Canon: ABC ColorBlind Book Canon, a reference in equipment using the latest technology in cameras and printers, launches an initiative to help parents and teachers detect symptoms of color blindness in children. The "ABC ColorBlind Book " printed by the Canon Mega Tank will help identify the problem earlier in a different, objective and lighter way. Based on the Ishihara Test, a color perception test created in 1917, three agency art directors have redesigned their present-day form with new, more fun images associated with the alphabet. Agency: Dentsu, Brasil VIEW OUTDOOR  The Ox Spree is a ritual practiced in Florianopolis, which consists in releasing an ox in the streets and provoking it, causing the animal to run behind the people who participate. The animal becomes exhausted, is attacked and beaten, and often ends up injured and dead. Sometimes they are sacrificed days after the "play". The practice has been considered a crime in Brazil since 1998, but it still happens on the sly. Practitioners justify it as a cultural heritage, while animal rights groups find it cruel and degrading. Agency: D/Araujo CominicacaoVIEW THE AD  International Women's Day ad calling everybody to pay attention in the small signs of disrespect to put an end in it. Agency: Bangboo VIEW THE AD  A simple plastic bag seems harmless, but it can represent extreme suffering - and even death - for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership between Tribal Worldwide Sao Paulo and DDB Guatemala, that bear the caption, "The plastic you use once tortures the oceans forever." VIEW THE TURTLE AD VIEW THE SEAL AD  2018 was the year of the most controversial election in Brazil. And to step into the conversation, brought the subject of something common to every candidate:the promises over constructions which will never be finished. Publicis mapped in the state of Sao Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there's no halted construction. And also, remembered the electors about politicians that never fulfill their promises. VIEW OUTDOOR  Box Comunicacao have created these ads for Executiva FMVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD |
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