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Seen and noted
Isaac Silva / Casa Neon Cunha: Visible Mark Every hour, another LGBTQIA+ person becomes a victim of violence in Brazil, according to research based on information from the Brazilian public health system (SUS). What if the marks left by this violence on the skin, which are usually hidden under clothing, were to be represented on the clothes themselves? That is precisely the initiative taken by fashion designer Isaac Silvia, who wants to change the narrative of violence that happens behind closed doorsVIEW THE CONCEPT Brastemp: The Fairest PrenupSupport For Eating Disorders & Anxiety: Limbs Diabetes, a frequent counterpart to obesity, is a growing health concern in Brazil. Over half of the adults are overweight and the country ranks fourth in the world in the number of people with diabetes. The Support Groups for Eating Disorders and Anxiety, also known as the GATDA clinic, is dedicated to helping Brazilians with eating and anxiety disorders. It was created in 1998 with the mission to be the world's leader in eating disorders prevention. Currently, the GATDA clinic is a member of the Academy for Eating disorders and specialises in clinical treatment while also offering cognitive behavioral therapy. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  Well known as an on the go cracker, Club Social, a Mondelez Brasil brand, can be a part of anyone's life, anywhere and at any time. And to prove that Club Social is always with its consumers, wherever they are, the brand joined Leo Burnett Tailor Made to introduce the Non-Stop Shelf. Using technology as an ally, the agency created a shelf that moves around on its own, providing an innovative way to showcase Club Social at the point of sales, and strengthening the brand's concept of "Let's never stop". The activation took place on March 20th and 21st, at a hypermarket in the Sao Paulo metropolitan region, surprising the shoppers in the store, who found a shelf that took the crackers wherever it went, effectively re-inventing the relationship between Club Social and the consumer. VIEW OUTDOOR L'Oreal Paris: Paywall Down Part of the StandUp movement, Paywall Down sponsored the reading of reports on the topic in the main titles of Marie Claire, Glamour, GQ, Vogue and O Globo. According to a survey released by the University of Oxford, in 2021, thirty-four million Brazilians do not have access to local journalism. In addition, the study The Truth About a Well World, carried out by McCann Worldgroup, mapped that 90% of Brazilians have already encountered disinformation on social networks. With the aim of providing access to information to readers in general and educating people on the topic, which is considered the #1 problem faced by women and girls worldwide VIEW THE CONCEPT  Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the lack of acceptance by the family, the community, and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed a crime the ex-convict will forever be a criminal. To raise awareness in society and companies, the employment agency Responsa asked the agency to create an advertising campaign with the objective of encouraging the insertion of those leaving the prison system in the job market. VIEW THE BANK MANAGER AD VIEW THE RESTORER AD VIEW THE SALES AD VIEW THE ANALYST AD  Sea Shepherd hacks in cooking video tutorial Editing was made with real footage from overfishing of sharks commonly know in Brazil as "cacao"("dogfish").Brazil is the worldâs largest shark meat importer, and it ranks 9th among the biggest shark killers, which indirectly contributes to the death of 100 million sharks per year, do to unregulated practice of "finning", i.e., the removal of the sharks' fins in order to export them to Asian countries, putting those species at a serious risk of extinction.VIEW THE SPOT  Time to swallow your racism. Print from Sala 10 Propaganda, BrasilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD BRK: Ambiental: Dispose Of Trash Properly BRK Ambiental's new campaign alerts society to the amount of garbage produced in Brazil. And it reveals an even more uncritical problem: much of this garbage is disposed of in the sewer system. In the parts, objects identical to those found in BRK's pipes were used.VIEW THE SPOT VIEW THE FIRST PRINT VIEW THE SECOND PRINT VIEW THE THIRD PRINT CVV: Life Gamers Leo Burnett Tailor Made Brazil has launched 'Life Gamers, the first e-sports which plays for young people's mental health. VIEW THE CONCEPT Heinz Ketchup:Plantable Label Ketchup, but tomato first. Thinking about evidencing the main ingredient and differential of the most loved ketchup worldwide, Heinz invites consumers to get to know part of its unmatched flavour, planting a ketchup label at home, with Heinz Seeds, from Heinz tomatoes. The action is part of the campaign 'Tomato First', developed by ad agency Africa in Brazil. The campaign highlights the main ingredient of famous Heinz Ketchup: the tomato. Doing so, the brand wishes to show that its product quality comes from the ingredients' origin and naturalness, inviting the consumer to plant and cultivate Heinz tomatoes at home. The purpose is that people can understand that the Ketchup is made of tomatoes that are planted and cultivated by the company, following the strictest standards, resulting in a quality product full of flavour known and praised by the consumer. This special and limited edition comes as a gift to consumers who shop Heinz products online at a supermarket chain in Sao Paulo, BrazilVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Ogilvy Brasil has launched this spot for Hasbro's doll brand Baby Alive, announcing the brands new 'Ageless Care' positioning.VIEW THE SPOT  Bulimia makes you lose more than weight Print from Ventosa, Brasil for GATDAVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  An inside look at how sports people practise while at a Brasillian motel.VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD  Bombay Sapphire Gin, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY & Tonic cocktail in Europe. Titled "Senses Stirred" the film was brought to life by renowned director Alan Masferrer and shows viewers that the perfect gin and tonic goes far beyond being a cocktail it is an experience for the senses. Throughout the narrative, all five senses (sight, sound, taste, scent, and touch) are awakened, manifesting the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin from BOMBAY SAPPHIRE, combined with the precise balance of premium tonic water. VIEW THE SPOT  Ad created to raise awareness and encourage organ donation. This choice must be simple so that other lives can continue. Do not hesitate, be an organ donor.VIEW THE AD Sky Brasil: We Have Fun Together SKY, the largest satellite pay-TV provider in Brazil, is announcing the launch of a new campaign that strengthens the concept 'We have fun together' and highlights the company as a benchmark in offering a content and entertainment hub to all its customers. Created by FCB Brasil, the videos star Fabio Porchat and show how SKY is present in various moments throughout the day for its users, offering a wide range of linear and on-demand content and attributes,VIEW THE FANTASY SPOT VIEW THE WAR SPOT VIEW THE NIGHTMARE SPOT Estado Translator: Capacitism The campaign presents several prejudiced sentences that people say every day without noticing. The newspaper O Estado decided to translate these sentences showing its serious commitment to the truth and fighting discrimination.VIEW THE CAPACITISM SPOT VIEW THE RACISM SPOT VIEW THE AGEISM SPOT  With over 40 years of experience in cattle raising, Romancini innovated by creating the most the most technological squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.VIEW THE AD  When many men become fathers, they leave behind their childhood passions to concentrate on what really matters: their children. After all, there's a recurring chance that baby will require attention right in the middle of a game and, in online gaming, that can mean defeat and the loss of precious points.VIEW OUTDOOR  Yakult is a drink that contains the exclusive probiotic Lactobacillus casei Shirota, which regulates the intestine with the exact dose we should take daily. And if there's one thing that's impossible to do, it's to share Yakult: first because it's the right dose and second because it's too delicious.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Chevrolet: Tik Tok With A Steering Wheel Beat Who doesn't tap on the steering wheel when listening to their favorite songs while driving? This insight led to the launch action of Chevrolet's TikTok profile to the sound of Carlinhos Brown's beat. The action, created by Commonwealth/McCann WMcCann's exclusive division for Chevrolet and with Isobar's digital media strategy, Dentsu Company, aims to bring visibility to the automaker among the young audience, reinforcing the brand's presence in the social networks. The launch of Chevrolet's TikTok gave Carlinhos Brown the unusual mission of creating a beat from a musical steering wheel VIEW THE CONCEPT  When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as "V-J Day," or Victory Over Japan Day.Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.VIEW THE SPOT  The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by StinkVIEW THE SPOT  Brazilians rarely have contact with snow. This year, the severe winter caused snow in several Brazilian states. We are a good-natured people and of course we would play with snow and make snowmen. But we don't know how to make snowmen. We made horrible snowmen. On the other hand, our barbecue is one of the best in the world. We are much better with fire.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Consistem is a technology company that offers a complete management system (ERP) for the agricultural, metal-mechanical, chemical and beverage industries. Its main benefit is to help your clients grow.VIEW THE LABORATORY AD VIEW THE JUICE AD VIEW THE FACTORY AD  With over 40 years of experience in cattle raising, Romancini innovated by creating the fastest squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.VIEW THE AD  Rayssa Leal, the new fairy. With every perfect trick she lands, her magic inspires countless girls around the world. Agency: Wieden + Kennedy Sao Paulo.VIEW THE SPOT  To show the importance of controlling and diagnosing high cholesterol and the problems it can cause to the health of the population, McCann Health Sao Paulo brings a campaign where it creates the direct association of the harm caused by fatty plaques in the veins that high cholesterol implies in organism of people to everyday situations in two graphic pieces: traffic and escalator.People and cars in yellow represent the grease plates "clogging up" the flow of traffic/people in everyday life. The entire campaign brings the concept: "If it gets stuck, life stops". VIEW THE TRAFFIC AD VIEW THE ESCULATOR AD  Ad by Karsten Brewery to launch a series of beers with band names. The launch took place on World Rock Day. The idea was to say that the psychedelic visual effect is fake, but the beer is real, referring to Karsten's slogan: the real beer.VIEW THE PATIFARIA AD VIEW THE CODIGO AD VIEW THE NEGRO AD  Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.VIEW THE SPOT  Voyeur is a portfolio of more than one thousand portfolios.VIEW THE SEE AD VIEW THE THEY AD VIEW THE RELIGON AD VIEW THE JEALOUS AD VIEW THE MONOGAMY AD VIEW THE STORAGE AD ACT: Addiction Now In New Flavors ACT Health Promotion is an NGO dedicated to campaigns against tobacco, for example. With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. VIEW THE FLAVORS CONCEPT VIEW THE SMOKE CONCEPT VIEW THE STEAM CONCEPT VIEW THE PRINT AD  Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.VIEW THE AD  Campaign that uses moments in life to encourage blood donation.VIEW THE WEDDING AD VIEW THE BIRTHDAY AD VIEW THE GRADUATION AD Prefeitura de Ilhabela: Disappeared Island Situation - Hepatitis C has been growing in the Brazilian population and worldwide. This happens due to the lack of testing and treatment, even though they are free in Brazil. Hepatitis C is a silent disease that, if not treated in time, can lead to liver cirrhosis and liver cancer.Brief - Establish a controlled area of action to test and treat hepatitis C in its entire population. The repercussion and notoriety of the action will give strength to the eradication of hepatitis C through other similar projects. Objectives - Remove this area entirely from the hepatitis C map, zeroing its existence, testing and treating all its inhabitants, in order to create a system capable of being reproduced in other areas of Brazil.VIEW THE CONCEPT |
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FCB Brasil and Whirpool have partnered to create 'The Fairest Prenup'.
Print from Superliga 66 to recuit blood donors 
Its time to emerge. new spot from Tech & Soul Brasil for Bienal
A bigfoot from Brasil in a spot from F&MD
A supermarket sells Respect for free to its customers.