 |
Seen and noted
CVV: Life Gamers Leo Burnett Tailor Made Brazil has launched 'Life Gamers, the first e-sports which plays for young people's mental health. VIEW THE CONCEPT Heinz Ketchup:Plantable Label Ketchup, but tomato first. Thinking about evidencing the main ingredient and differential of the most loved ketchup worldwide, Heinz invites consumers to get to know part of its unmatched flavour, planting a ketchup label at home, with Heinz Seeds, from Heinz tomatoes. The action is part of the campaign 'Tomato First', developed by ad agency Africa in Brazil. The campaign highlights the main ingredient of famous Heinz Ketchup: the tomato. Doing so, the brand wishes to show that its product quality comes from the ingredients' origin and naturalness, inviting the consumer to plant and cultivate Heinz tomatoes at home. The purpose is that people can understand that the Ketchup is made of tomatoes that are planted and cultivated by the company, following the strictest standards, resulting in a quality product full of flavour known and praised by the consumer. This special and limited edition comes as a gift to consumers who shop Heinz products online at a supermarket chain in Sao Paulo, BrazilVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Ogilvy Brasil has launched this spot for Hasbro's doll brand Baby Alive, announcing the brands new 'Ageless Care' positioning.VIEW THE SPOT  Bulimia makes you lose more than weight Print from Ventosa, Brasil for GATDAVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  An inside look at how sports people practise while at a Brasillian motel.VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD  Bombay Sapphire Gin, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY & Tonic cocktail in Europe. Titled "Senses Stirred" the film was brought to life by renowned director Alan Masferrer and shows viewers that the perfect gin and tonic goes far beyond being a cocktail it is an experience for the senses. Throughout the narrative, all five senses (sight, sound, taste, scent, and touch) are awakened, manifesting the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin from BOMBAY SAPPHIRE, combined with the precise balance of premium tonic water. VIEW THE SPOT  Ad created to raise awareness and encourage organ donation. This choice must be simple so that other lives can continue. Do not hesitate, be an organ donor.VIEW THE AD Sky Brasil: We Have Fun Together SKY, the largest satellite pay-TV provider in Brazil, is announcing the launch of a new campaign that strengthens the concept 'We have fun together' and highlights the company as a benchmark in offering a content and entertainment hub to all its customers. Created by FCB Brasil, the videos star Fabio Porchat and show how SKY is present in various moments throughout the day for its users, offering a wide range of linear and on-demand content and attributes,VIEW THE FANTASY SPOT VIEW THE WAR SPOT VIEW THE NIGHTMARE SPOT Estado Translator: Capacitism The campaign presents several prejudiced sentences that people say every day without noticing. The newspaper O Estado decided to translate these sentences showing its serious commitment to the truth and fighting discrimination.VIEW THE CAPACITISM SPOT VIEW THE RACISM SPOT VIEW THE AGEISM SPOT  With over 40 years of experience in cattle raising, Romancini innovated by creating the most the most technological squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.VIEW THE AD  When many men become fathers, they leave behind their childhood passions to concentrate on what really matters: their children. After all, there's a recurring chance that baby will require attention right in the middle of a game and, in online gaming, that can mean defeat and the loss of precious points.VIEW OUTDOOR  Yakult is a drink that contains the exclusive probiotic Lactobacillus casei Shirota, which regulates the intestine with the exact dose we should take daily. And if there's one thing that's impossible to do, it's to share Yakult: first because it's the right dose and second because it's too delicious.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Chevrolet: Tik Tok With A Steering Wheel Beat Who doesn't tap on the steering wheel when listening to their favorite songs while driving? This insight led to the launch action of Chevrolet's TikTok profile to the sound of Carlinhos Brown's beat. The action, created by Commonwealth/McCann WMcCann's exclusive division for Chevrolet and with Isobar's digital media strategy, Dentsu Company, aims to bring visibility to the automaker among the young audience, reinforcing the brand's presence in the social networks. The launch of Chevrolet's TikTok gave Carlinhos Brown the unusual mission of creating a beat from a musical steering wheel VIEW THE CONCEPT  When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as "V-J Day," or Victory Over Japan Day.Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.VIEW THE SPOT  The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by StinkVIEW THE SPOT  Brazilians rarely have contact with snow. This year, the severe winter caused snow in several Brazilian states. We are a good-natured people and of course we would play with snow and make snowmen. But we don't know how to make snowmen. We made horrible snowmen. On the other hand, our barbecue is one of the best in the world. We are much better with fire.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Consistem is a technology company that offers a complete management system (ERP) for the agricultural, metal-mechanical, chemical and beverage industries. Its main benefit is to help your clients grow.VIEW THE LABORATORY AD VIEW THE JUICE AD VIEW THE FACTORY AD  With over 40 years of experience in cattle raising, Romancini innovated by creating the fastest squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.VIEW THE AD  Rayssa Leal, the new fairy. With every perfect trick she lands, her magic inspires countless girls around the world. Agency: Wieden + Kennedy Sao Paulo.VIEW THE SPOT  To show the importance of controlling and diagnosing high cholesterol and the problems it can cause to the health of the population, McCann Health Sao Paulo brings a campaign where it creates the direct association of the harm caused by fatty plaques in the veins that high cholesterol implies in organism of people to everyday situations in two graphic pieces: traffic and escalator.People and cars in yellow represent the grease plates "clogging up" the flow of traffic/people in everyday life. The entire campaign brings the concept: "If it gets stuck, life stops". VIEW THE TRAFFIC AD VIEW THE ESCULATOR AD  Ad by Karsten Brewery to launch a series of beers with band names. The launch took place on World Rock Day. The idea was to say that the psychedelic visual effect is fake, but the beer is real, referring to Karsten's slogan: the real beer.VIEW THE PATIFARIA AD VIEW THE CODIGO AD VIEW THE NEGRO AD  Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.VIEW THE SPOT  Voyeur is a portfolio of more than one thousand portfolios.VIEW THE SEE AD VIEW THE THEY AD VIEW THE RELIGON AD VIEW THE JEALOUS AD VIEW THE MONOGAMY AD VIEW THE STORAGE AD ACT: Addiction Now In New Flavors ACT Health Promotion is an NGO dedicated to campaigns against tobacco, for example. With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. VIEW THE FLAVORS CONCEPT VIEW THE SMOKE CONCEPT VIEW THE STEAM CONCEPT VIEW THE PRINT AD  Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.VIEW THE AD  Campaign that uses moments in life to encourage blood donation.VIEW THE WEDDING AD VIEW THE BIRTHDAY AD VIEW THE GRADUATION AD Prefeitura de Ilhabela: Disappeared Island Situation - Hepatitis C has been growing in the Brazilian population and worldwide. This happens due to the lack of testing and treatment, even though they are free in Brazil. Hepatitis C is a silent disease that, if not treated in time, can lead to liver cirrhosis and liver cancer.Brief - Establish a controlled area of action to test and treat hepatitis C in its entire population. The repercussion and notoriety of the action will give strength to the eradication of hepatitis C through other similar projects. Objectives - Remove this area entirely from the hepatitis C map, zeroing its existence, testing and treating all its inhabitants, in order to create a system capable of being reproduced in other areas of Brazil.VIEW THE CONCEPT  Situation - Hepatitis C has been growing in the Brazilian population and worldwide. This happens due to the lack of testing and treatment, even though they are free in Brazil. Hepatitis C is a silent disease that, if not treated in time, can lead to liver cirrhosis and liver cancer.Brief - Establish a controlled area of action to test and treat hepatitis C in its entire population. The repercussion and notoriety of the action will give strength to the eradication of hepatitis C through other similar projects.VIEW OUTDOOR  Last month, Brazilian congresswoman Marta Costa put forward a controversial bill at Alesp (Legislative Assembly of the State of Sao Paulo) that looked to prohibit the inclusion of LGBTQIA+ people in advertising campaigns. In the face of this challenge and the many others the community continually confront - Amstel has launched a new campaign with Wunderman Thompson and Hnk Lab WPP that reminds LGBTQIA+ people of their importance, value, and strength. VIEW THE SPOT Abraji Congresso em Foco: SweetBlock Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country's 1964-85 dictatorship, the Brazilian Association of Investigative Journalism worked with FCB to create cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter. VIEW THE CONCEPT  Brazil is a continental country where numerous people die in road traffic incidents every day. Many awareness campaigns are created, but few to none are able to cover areas far from large centers, where most accidents happen. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet one of the largest in the country into media, starting an initiative able to travel for miles and reach far more distant areas than usual. The "Responsible Billboards" campaign, created by Agencia Africa, converted part of the truck fleet that carries the company's alcoholic brand beverages across the country. While the semi-trailer portion containing Budweiser, Corona and Stella Artois brand products remained the same, the truck cabins where the driver sits were covered with images of the companyâs non-alcoholic drinks, such as Pepsi, Gatorade and LiptonVIEW OUTDOOR  Nho sorvetes decided to expand its product mix by entering the açaà market, a market that has several competitors and few differentials from one brand to another.Seeking to create a product appreciation we created an integrated campaign between digital and OOH impacting the public with a simple but effective concept. "Life asks for good combinationsâ"VIEW THE STRAWBERRY AD VIEW THE BANANA AD VIEW THE KIWI AD VIEW THE CHOCOLATE AD  When it comes to Formula 1, Brazilians are used to watching the races and the winners celebrating on the podium. But can you imagine how many other stories are behind the scenes in this world championship that blends speed and adrenaline? That's the goal of the #OnlyBandShows campaign, created by FCB Brasil for the network that this year started broadcasting the most popular auto racing category in the world. Band is now premiering the next video in the campaign.VIEW THE SPOT  Classical music in Brazil is a genre that has almost no coverage or visibility. So how could we give Heliopolis Symphony Orchestra the first orchestra born in a Brazilian favela the visibility they needed to maintain itself active?Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has.We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new Sao Paulo's State Championship theme tune and was played during game openings and broadcasts, turning the championship's visibility into free advertising for Heliopolis Orchestra.That was an orchestra that made the headlines in a country mad for soccer. PLAY THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
A bigfoot from Brasil in a spot from F&MD
A supermarket sells Respect for free to its customers.
Work permit used to denounce child labor in Brazilian cities due to the pandemic.
More print ads for Afrafep, Brasil
A blood coloured flag sends a message from Brasil