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Seen and noted
 Much has been said about thinking outside the box. But do we truly understand the box? Panamericana positions itself as The School of Ideas â a space that nurtures not only technical and sensory development but also the full creative potential of each individual. To reinforce this positioning, Grey Brazil has created the campaign âBoxesâ, which invites the public to reflect on the boundaries that surround us when we talk about creativity.VIEW THE 5 ADS Oka: Plastic Blood Brazilian Biotech company, OKA, is raising awareness about the extreme dangers microplastics pose to the state of human health, with a shocking new movement: Plastic Blood. OKA has extracted microplastics from over 1,000 discarded bags of blood (450L) and used them to 3D-print familiar everyday plastic items such as cups, straws and bottles. The disturbing 3D-printed items are at the centre of a new exhibition, created by advertising agency DM9, that opened in Sao Paulo and is currently touring Brazil, culminating at COP30 in Belém this November. VIEW THE SPOT VIEW THE 5 ADS Shark Coat Brasil: Shark Coat Brazil has approximately 7,500 kilometres of coastline. Protected and cared for by all, our ecosystem receives special attention from more than *3 million surfers who enjoy the ocean waves along the Brazilian coast to practice surfing. A sport that continues to attract new enthusiasts - largely inspired by Brazilian athletes leading the WSL rankings - surfing demands balance and physical skills that often become a barrier for people who want to start in the sport or continue practicing it after an accident that limits their mobility, for example. With inclusion and the democratisation of surfing in mind, Dentsu Creative is launching the campaign to showcase how the use of the 'Shark Coat' film - when applied to the underside of surfboards -increases speed and stability, making paddling easier and the sport more accessible for everyone. In partnership with the Surf Sem Fronteiras Association, professional and amateur surfers with disabilities tested and approved the new product.VIEW THE CONCEPT  To raise awareness of Brazilâs largest public health surgery waitlist â over 167,500 people waiting for cataract surgery â we created a film that shows a line no one sees.VIEW THE SPOT  Action, horror and thriller fanatic talks about it, tries to downplay his obsession, but no one buys it.VIEW THE 2 SPOTS  'We are not interested in female astronauts.' That was the response given to every woman who tried to apply for the space program leading to the Moon landing back in the 60s. This film is a tribute to all the women who refused to give up, who paved the way before us, who dared to dream when the world told them no. First Women on the Moon is an ode to those who longed to fly but had their wings clipped by history. Today, however, we are on the verge of celebrating an unprecedented achievement. VIEW THE SPOT  To highlight the racist reality we live in, the campaign uses simple internet searches â without mentioning color or race â that reveal how Black people are frequently portrayed in contexts of violence and prejudice.VIEW THE 3 ADS Pepsi: Your Bites Your Rights Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherdâs pie or a vegan moqueca sandwich? Thatâs the idea behind PEPSI's latest campaign, "Your Bites, Your Rights." The brand, part of PepsiCo, tapped into Artificial Intelligence to mix and match ingredients and design brand-new dishes for Piraja, a Rio-style bar and restaurant in São Paulo.VIEW OUTDOOR  Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem.VIEW THE 2 ADS  Maranhão Government Campaign for Purple August - month to combat violence against women.VIEW 3 OUTDOORS Pedigree: Caramelo Pedigree, the leading brand in dog food in Brazil and the world, is launching the campaign âCaramelo,â starring the so-called Caramelo mutt as the representative of all mixed-breed dogs. The initiative is designed to encourage responsible adoption and combat abandonment, especially of these dogs, which are the majority of shelter-housed pets waiting for a home, and which are 90% less likely to be adopted.[1] In addition to the Caramelo, which is a symbol of Brazilian culture in its own right, the movement is led by the actress, presenter, and influencers VIEW THE CONCEPT  If power were measured in noise, combustion engines would dominate the streets. But what if we told you that 100 GWM Ora vehicles together make less noise than a traditional car? Yes, that's right. And the electric revolution doesnât stop there. Besides being quiet, the Ora emits zero grams of COâ per kilometer traveledâa positive impact measured not only in decibels but also in quality of life.VIEW THE AD Prefeitura de Joinville: Seems HarmlessFanta: Beetlejuice Re Possession In Fanta Beetlejuice Re-Possession, Beetlejuice possessed Alexa and scared people into buying his new limited edition flavor for Halloween 2024. To activate the Alexa skill, consumers just had to say the voice command "Wanta Fanta" three times. The bravest ones who endured until the end of a haunting one-hour audio experience got a discount on grocery delivery apps to buy the drink. These posters play with the humorous tone of the campaign, always with a funny twist in the headline. VIEW THE 6 ADS  The goal of this ad is to showcase the efficiency of Coopclean's cleaning products, emphasizing that no matter how dirty clothes get, what truly matters is creating good memories. That's why, when using Coopclean products, there's no need to worryâbecause the dirt will wash away, but the memories will remain.VIEW THE AD  propmark, one of the largest advertising and marketing publications in Brazil, is going to cover the sxsw festival in Texas.VIEW THE AD  To show that radio remains a highly relevant and accessible media, we created a campaign for World Radio Day that highlights how, despite various challenges, radio is the most reliable channelâalways in sync to keep you informed about everything happening in the world.VIEW THE 4 ADS  Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce. To introduce the new item, BK® is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazilâs lawyers to issue their impartial opinions â since there are probably comparisons out there alleging that BK®âs newest sandwich looks like a copy of its competitorâs famous burger. What most people donât know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK®âs signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour. The logical conclusion might be that BK® is free to âcopy the copyâ â after all, theyâd be copying themselves. But the thing is, the new BK® Taste is no copy. Itâs flame-grilled like barbecue, can have one, two, or three patties, and itâs cheaper, too.VIEW THE SPOT  Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonaldâs took a deep dive into the meaning of its widespread nickname âMéquiâ to find out what makes Brazilians so passionate about the brand. The campaign âThatâs why I call McDonaldâs Méquiâ, crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.VIEW THE 4 SPOTS  The NGO Bandeiras Brancas, renowned for its campaigns against pedophilia and alcoholism, and with over 20 international awards, has launched a new campaign aimed at raising public awareness about the importance of preventing and combating issues that affect children, adolescents, and society as a whole.VIEW THE SPOT  The fight against gender-based violence continues! We want all women in Maranhao to know that they are not alone. If you or someone you know is experiencing violence, report it!VIEW THE AD The NGO Bandeiras Brancas, renowned for its campaigns against pedophilia and alcoholism, and with over 20 international awards, has launched a new campaign aimed at raising public awareness about the importance of preventing and combating issues that affect children, adolescents, and society as a whole.VIEW THE SPOT  The piece adopts a gamer aesthetic to promote traffic safety, aligning with the geek culture trending during a major event in Fortaleza. Capitalizing on this trend, the campaign connects with a young and engaged audience, creatively and impactfully highlighting the importance of respecting speed limits and avoiding risky behavior on the streets.VIEW THE AD  We found something inevitable that football fans do when they're nervous: they bite their nails. We took advantage of this truth to tell them there's a better crunch to calm their nerves: KFC's crunch. That's why, through a Digital, Print, and OOH campaign, we reached thousands fans in the region to tempt them to enjoy KFC's crunch during the Copa America.VIEW 3 OUTDOORS LG: Menopause Mode LG is rolling out beta testing for its newest project and feature - Menopause Mode. By integrating artificial intelligence, ThinQ connectivity technology, and smartwatches, the brand is able to provide a solution to identify and quickly respond to a serious problem faced by women in menopause: hot flashes, waves of heat that cause discomfort and affect sleep, compromising overall well-being. The initiative, created by AlmapBBDO, uses a smartwatch app, pairing wearable tech with a LG air conditioning unit. VIEW THE CONCEPT Heinz: Reviews For Naturalisation Heinz, the globally renowned condiment brand, has introduced an innovative initiative titled 'Reviews For Naturalisation,' designed to aid refugees in Brazil on their path to becoming naturalised citizens. This new program encourages customers at burger joints nationwide to leave positive reviews for immigrant staff, turning everyday feedback into powerful recommendations for naturalisation applications.VIEW THE CONCEPT  Colégio Nova Dimensão launches the "Don't Book This Guest: No Room for Dengue Here" campaign to combat the spread of dengue fever. This initiative creatively transforms common mosquito breeding grounds into unwelcome "resorts" for these pests. Featuring visuals of bottles as an "Open Resort," tires as a "Standing Water Hostel," and plant pots as an "Aedes Hotel," the campaign aims to raise awareness and encourage the community to eliminate standing water. VIEW THE 3 ADS Decathlon: PEThletes
BRASIL
May 04, 2024 07:14 (Edited: March 27, 2025 07:34)
 Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life. VIEW OUTDOOR CNA Idiomas: Gaming Exchange Brazilian project promotes a free exchange experience in the USA with American gamersIn Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.VIEW THE CONCEPT Volkswagen: Trucker Napp In a move to make Brazil's roads safer, Volkswagen Caminhões e Ãnibus is teaming up with Livelo â the country's biggest rewards program â to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points â which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. VIEW THE CONCEPT  The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new âSalvation Hangerâ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT  On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation.VIEW OUTDOOR  To solve one of the biggest problems for pet breeders, Kelldrin developed an animal education spray. The campaign shows that your pet can become much more elegant if educated with our spray.VIEW THE 3 ADS  Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores.VIEW OUTDOOR  AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. VIEW THE 2 SPOTS O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS  Named "Essential to Save," this student campaign aims to draw attention to an important issue, which is blood donation, but through an approach that subverts traditional advertising pieces typically created for donation campaigns. The idea is inspired by luxury bags advertisements, referencing blood bags as being ESSENTIAL to save lives.VIEW THE 3 ADS  Created by Soko, Dove's creative agency in Brazil, the initiative makes questions and provocations related to the topic take space on billboards, airports and strategic points in the city of Rio de Janeiro in different languages, such as Spanish and English, facilitating understanding for tourists from around the world, as well as content on Dove's social media.VIEW 4 OUTDOORS Dasa: Stand Up Show
BRASIL
February 01, 2024 06:05 (Edited: March 27, 2025 07:34)
 Laughing is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of four and expecting her 5th child. VIEW OUTDOOR  The Nova Dimensao School adopts a robust and widely recognized pedagogical approach. Using artificial intelligence as a learning tool to raise awareness and educate new generations, with a special focus on sustainability.With this purpose, we have developed a campaign dedicated to Forest Protection Day, titled 'Artificial actions do not undo real damages.' VIEW THE SPOT |
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