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Seen and noted

Home Centre: A Dad's Job

 TV   UNITED ARAB EMIRATES    June 22, 2020 20:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd38e6.png&width=200Raising a child and making a home isn't easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts.
Agency: FP7 McCann, Dubai



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McDonald's: Sounds of Safety

 TV   UNITED ARAB EMIRATES    June 19, 2020 20:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67e35_0004.png&width=200Studio M has created this clever 'Sounds of Safety' spot for McDonald's so that you know every bite is safe and sound.

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Mc Donald's: Sounds of Safety

 TV   UNITED ARAB EMIRATES    June 11, 2020 20:44 (Edited: June 12, 2020 06:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/534a7.png&width=200Studio M have created this spot for Mc Donald's

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30-Second Soap

 DIRECT MARKETING   UNITED ARAB EMIRATES    June 05, 2020 19:56 (Edited: June 06, 2020 05:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c5180.png&width=200The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds. However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time - unknowingly leaving them at risk of infection.
Agency: and us


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Fine Guard: Waste Can Mask Our Future

 TV & PRINT   UNITED ARAB EMIRATES    June 03, 2020 21:19 (Edited: June 04, 2020 07:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jun/tn_116106_1591152601_Waste Can Mask Our Future1.jpg&width=200Horizon FCB Dubai has released this 'Waste Can Mask Our Future' campaign for Fine Guard.


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Nestle: Give Youtube a Break

 TV & INTERACTIVE   UNITED ARAB EMIRATES    June 02, 2020 20:39 (Edited: June 03, 2020 06:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f6351.png&width=200In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. Publicis, Middle East created this concept for Nestle


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Al mosafer: Stories of Mecca

 WEB FILM   UNITED ARAB EMIRATES    May 30, 2020 21:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F694c5.png&width=200This year, due to the situation and the health crisis owing to COVID-19, Mecca is under absolute lockdown, even during Ramadan and Eid. Even people living in Saudi Arabia cannot travel to Mecca. This has never happened in our lifetime. With these lockdowns and travel restrictions prevalent in Saudi Arabia, Ramadan 2020 and Eid 2020 are uniquely challenging, on a spiritual level, for those who follow the faith.
Agency: FP7, Riyadh


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Bose: Dear Neighbor

 TV   UNITED ARAB EMIRATES    May 20, 2020 20:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ee67_0000.png&width=200With the film 'Dear Neighbor' produced by the Brazilian company Asteroide, Bose sends out an invigorating message and a unique perspective on social distancing. In normal times, listening to your neighbour playing the accordion early in the morning or using the blender all day would be frustrating. But in times like these, it has become a reassuring, even welcome sound that tells you that your neighbours are safe as they go on with their daily routines. Considering this new normal, Wunderman Thompson Dubai created the Stay Noisy campaign for the technology and audio equipment manufacturer Bose. The global campaign launched this week and includes the film 'Dear Neighbor' produced by Brazilian production company Asteroide.

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Bridgestone: What Keeps You Going

 PRINT   UNITED ARAB EMIRATES    May 19, 2020 20:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115659_1589852777_image001.png&width=200Serviceplan Dubai have worked with Bridgestone Middle East & Africa FZE on a striking print campaign launched during Ramadan and featuring inspiring stories of individuals who embody the brand's mantra to "Keep going no matter what". Leading multinational auto and truck parts manufacturer Bridgestone is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit.


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Babyshop: A World We Deserve

 TV   UNITED ARAB EMIRATES    April 28, 2020 23:14 (Edited: April 29, 2020 09:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9278_0003.png&width=200The month of Ramadan is a time when people fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals. This year, Ramadan across most parts of the world begins on Friday, April 24th. But it's going to be an unprecedented Ramadan due to the Covid-19 crisis. Families won't be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down.

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Honda: Stay Home

 TV   UNITED ARAB EMIRATES    April 13, 2020 16:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1c3d_0002.png&width=200Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, Memac Ogilvy Dubai felt that automotive brands should adapt as soon as possible. And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic.

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Honda: Stay Home

 TV   UNITED ARAB EMIRATES    April 11, 2020 08:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F41c7b_0000.png&width=200Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, Memac Ogilvy Dubai felt that automotive brands should adapt as soon as possible.

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Emirates NBD: AloneTogether

 TV   UNITED ARAB EMIRATES    April 05, 2020 14:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1b2f.png&width=200Amidst the lockdown in the UAE, in these testing times, Emirates NBD has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses and also, a series of initiatives to help people bank contactless and from home, helping us stay home and stay safe.

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Pocari Sweat: Rei

 WEB FILM   UNITED ARAB EMIRATES    April 01, 2020 20:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F509c6_0000.png&width=200Meet Rei - alongside her education, daily chores, and social life, she spends all her time to become a professional dancer #PocariSweat #SweatForYourDreams. Agency: Dentsu/Merkle, Dubai.

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Nissan Middle East: Ode to Empty Roads

 TV   UNITED ARAB EMIRATES    March 27, 2020 11:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1aead_0000.png&width=200Nissan's priority has always been to develop mobility technology that allows people to drive smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But in times like these, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important to stay home and be safe. That's the objective of Nissan Middle East's latest campaign, "Ode to Empty Roads".
Agency: TBWARAAD, Dubai

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Phone Booths: Imperfectly Perfect

 WEB FILM   UNITED ARAB EMIRATES    March 25, 2020 20:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F095bd_0001.png&width=200March 21, 2020 is Mother's Day in some regions. March 22, 2020 is Mother's Day in some others. In these trying and anxious times, where COVID-19 has forced us to be distanced, locked down, anxious and worried, with families under pressure, including moms in the region who are facing unprecedented pressures and judgements from all corners, here's a PSA to all moms everywhere on Mother's Day. It has been made, with respect, as a tribute to all moms; the imperfectly perfect, amazing people whose protection and comfort we are so lucky to have in our lives, especially in these trying times.

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IKEA: Stay Home Instruction Map

 PRINT   UNITED ARAB EMIRATES    March 25, 2020 15:13 (Edited: March 26, 2020 02:13)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_113712_1585112807_IKEA Stay Home.jpg&width=200McCann, Tel Aviv has illustrated this 'Stay Home Instruction Map' for IKEA to help stop the spread of COVID-19.

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Colgate – Palmolive Company: A Future We Can Smile About

 OUTDOOR & PRINT   UNITED ARAB EMIRATES    March 19, 2020 20:48 (Edited: March 20, 2020 07:48)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_113585_1584613760_Colgate_Smile Strong_Zander.jpg&width=200As the leader in oral care, Colgate wanted to go beyond its functional expertise of healthy teeth and beautiful smiles, and stand for something more - a future we can smile about. Research showed us that smiles we take for granted, have a much deeper meaning. They stand for strength and are earned by hope, courage and love. They overcome challenge and accept change.
Agency: VMLY&R, Dubai


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Betty Crocker: The Boy Who Changed Betty Crocker

 INTERACTIVE   UNITED ARAB EMIRATES    March 11, 2020 20:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14cd4_0003.png&width=200It's no secret that the youth of today are calling on companies to act for positive change across the world. In the Arab world, the latest young champion for change is Sultan Abdullah Mohammed Soumr, an eight-year-old boy from Ras Al Khaimah. Sultan stepped forward to address gender inequality when he noticed that a global brand which has embodied family values for almost 100 years - Betty Crocker - might need to look again at its Arabic instructions on the packaging.
Agency: VMLY&R



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Mashreq Bank: The World is Tricky

 PRINT   UNITED ARAB EMIRATES    March 05, 2020 09:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113253_1583321254_Paris+-+The+World+Is+Tricky+Low.jpg&width=200Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it's easy for passengers to forget about baggage loss insurance.
Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Agency: TBWARAAD


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KFC: Napkinized

 AMBIENT   UNITED ARAB EMIRATES    February 24, 2020 20:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F306a4_0000.png&width=200For decades, KFC has been a brand that has pushed the limits of creativity for the love of its finger lickin' good chicken. Through its relatable and quirky creative campaigns globally, KFC has not only cemented its place in everyone's hearts but continues to prove why it is one of the all-time favorite restaurants amongst family and friends in the Middle East. Produced in the United Arab Emirates by TBWARAAD, KFC's Dubai-based full-service agency, "NAPKINIZED" has started in Dubai and Beirut in February 2020 and is rolling out across more than 87 restaurants in the UAE and Lebanon.

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KitKat: GPS

 TV   UNITED ARAB EMIRATES    February 19, 2020 08:44 (Edited: February 19, 2020 19:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/52f88_0000.png&width=200Publicis, Middle East, have created these spots for KitKat

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KFC: Equivalent To A Cuddle

 TV   UNITED ARAB EMIRATES    February 18, 2020 08:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2fd24_0002.png&width=200Memac Ogilvy from the UAR blinds us with science for Valentines Day and KFC

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Panadol cold & flu: The Naughty Parrot

 TV   UNITED ARAB EMIRATES    February 06, 2020 20:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7168_0000.png&width=200He is witty, a little naughty, and offers a welcome break from the ubiquitous pharma ads with white coats. The Naughty Parrot, introduced in a new, painstakingly crafted animated film by Wunderman Dubai, is helping a pharmacist offer the best solution for all flu symptoms: Panadol Cold + Flu. Following the pharmacist's cue, he repeats the singular cure for every symptom, and sometimes goes beyond it with his witticisms. The film delivers a mundane message in the most memorable way, using a never done before approach in this category in the MENA region.


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MasterCard: Astronomical Sales

 INTERACTIVE   UNITED ARAB EMIRATES    December 30, 2019 21:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F775ee_0000.png&width=200It's not every day that nature decides to support a brand, but on December 26, 2019, the Sun and the Moon teamed for a solar eclipse that occurs once every five generations - and that also unlike painted the Mastercard logo in the sky. The eclipse was visible in Saudi Arabia, Qatar, the UAE, and Oman, across southern India and Sri Lanka, to Indonesia and Malaysia. This once in a lifetime eclipse mirrored the Mastercard logo - exactly -- at two particular points, so Mastercard decided to celebrate by giving its customers the sale of the century to coincide with the sight of the century.
Agency: FP7 Dubai / McCann Worldgroup



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Bridgestone MEA: Eyes On The Road

 TV   UNITED ARAB EMIRATES    December 12, 2019 17:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6b377_0000.png&width=200Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety. Launching the campaign, created by Serviceplan, is an online film sensitively directed by Nixon Freire out of Hanzo Films. The film follows a truck driver named Sukhjhinder Singh, who explains how he misses his family in India, and talks about his gruelling 24-hour schedule, which allows him only a couple of hours sleep in the cabin of his truck by the roadside.


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Visit Dubai: A Story Takes Flight

 TV   UNITED ARAB EMIRATES    November 29, 2019 08:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ebba_0003.png&width=200Filmed by award winning Director Reed Morano, a film about the unforgettable experiences that await you in #Dubai. Featuring blockbuster stars Gwyneth Paltrow, Kate Hudson, and Zoe Saldana. See the full-length film at astorytakesflight.com.
Agency: Virtue Worldwide

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Bridgestone MEA: Keep Going No Matter What

 TV   UNITED ARAB EMIRATES    November 29, 2019 08:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F671de_0000.png&width=200After winning the business in January 2019, Serviceplan Group Middle East have created their first major campaign for Bridgestone MEA. The impetus of the campaign, titled 'Keep Going No Matter What', was to create brand affinity for Bridgestone MEA. Three different Bridgestone tyres are featured in the campaign; the Potenza, Turanza and Dueler: the Turanza (city tyre) and Dueler (4x4 off-roading tyre) are used in 2 films shot specially for the campaign.


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Beck's Non Alcoholic Beer: Give New a Chance

 TV   UNITED ARAB EMIRATES    November 12, 2019 17:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fafd06_0000.png&width=200Saudi Arabia is undergoing a lot of change. You could say that change is literally in the air. People are trying new things everyday, from going to the movies, to concerts and theatres, to producing street art and street fashion. Women are driving; tourists are welcome, homegrown artists and brands are suddenly everywhere. While Saudis are still somewhat traditional, there is a fresh wave of eagerness to try something new and different. What better time for Saudis to break the shackles of their old non-alcoholic beer traditions and try something new, Beck's, with 'New is brave, new is bold, new is artistic. Beck's: Give New A Chance' being their way forward. This is the first time AB InBev communicates in the GCC/Saudi Arabia. The video that is shared is part of a wider campaign running now. Agency: Horizon FCB, Dubai

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MINI BMW: Mini Countryman - Pack More In

 WEB FILM   UNITED ARAB EMIRATES    October 30, 2019 17:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F34bd3_0002.png&width=200Launch of the all new Mini F60 in the Middle East Market. A Father can't wait to get back to his family for a trip to the desert which will have a highly symbolic meaning for Father & Son.
Agency: Serviceplan, Middle East

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City Centre Community Collection:Google Street View Fashion Show

 INTERACTIVE   UNITED ARAB EMIRATES    October 30, 2019 17:20 (Edited: October 31, 2019 04:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7287b_0001.png&width=200City Centre malls, together with MullenLowe MENA, recently executed an action-grabbing digital campaign using Google Maps as a platform to generate awareness for City Centre's new Autumn/Winter 2019 fashion collection. The brand "hacked" Google Maps' street view feature, replacing the original content in the location of Deira, an iconic Dubai neighborhood, with images of a catwalk and models showing off the new collection.


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Nestle: #withoutbuts

 WEB FILM   UNITED ARAB EMIRATES    October 05, 2019 22:19 (Edited: October 06, 2019 08:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9dffb_0004.png&width=200Publicis, Middle East presents a new spot for Maggi

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KFC: Confessions

 WEB FILM   UNITED ARAB EMIRATES    September 12, 2019 17:46 (Edited: September 13, 2019 03:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b7b9b.png&width=200In collaboration with KFC and Ogilvy, electriclimefilms presents 'Chicken Confessions', a series of films featuring seemingly solemn characters as they gave in to the interrogation and come clean regarding the guilty pleasure they found in eating KFC.

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Porsche: Machines

 WEB FILM   UNITED ARAB EMIRATES    September 12, 2019 17:41 (Edited: September 13, 2019 03:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b678e.png&width=200Life's Twists & Turns, a project by electriclimefilms, Porsche, and DDB showcases four films, each focusing on a beautiful location/setting, reinforced by premium dynamic animation. Together, these elements will convey the spirit of the Porsche 718; Elegance, Power, Freedom, Status.

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PepsiCo India: Awaz Mitti Ki

 TV   UNITED ARAB EMIRATES    September 12, 2019 17:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbbbbd_0004.png&width=200Celebrating its association with Indian farmers, PepsiCo India, launched #AwazMittiKi programme which includes a series of poetic films that pays a special tribute to the Indian farmers. The programme highlights PepsiCo's relationship with farmers, built over last 30 years through its wide-ranging agricultural initiatives. Conceptualised and produced by Publicis Groupe, Dubai, #AwazMittiKi that translates to 'Voice of Earth', is an integrated farmer-centric programme. It acknowledges the contribution and their relentless efforts in feeding the country. It also highlights PepsiCo India's partnership in providing new crop varieties, new technologies and introducing sustainable farming practices.

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IKEA Middle East: The Book That Will Change Your Life

 TV   UNITED ARAB EMIRATES    August 29, 2019 20:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F04dbf_0002.png&width=200Say hello to 'The Book That Will Change Your Life' and Ali who knows all about IKEA's 2020 catalogue. Agency: Memac Ogilvy, Dubai.

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28 Too Many: Mutilated Words

 WEB FILM & PRINT   UNITED ARAB EMIRATES    August 29, 2019 19:48 (Edited: August 30, 2019 05:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/be994_0000.png&width=200Impact BBDO Dubai wanted to highlight the damage of Female Genital Mutilation and show the hidden potential sewn up by every FGM procedure. They launched a poster campaign using handcrafted Arabic calligraphy and carefully chosen words, mutilated and stitched back together, just like the victims of FGM. The words reflect the physical, psychological and social damage. They used paper that mimicked the color and texture of skin, made from material that can't be vandalized.

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Burger King: Hotter is Cooler

 EXPERIENTAL   UNITED ARAB EMIRATES    August 08, 2019 16:41 (Edited: August 09, 2019 02:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f20a_0004.png&width=200With no escape from Kuwait's scorching heat, when summer temperatures go beyond 50C (122F), the BURGER KING Brand introduced 'Hotter is Cooler', a first of its kind, innovative concept that makes fun in the Sun! The Burger King Brand created a dynamic algorithm that maps the prices of its cold items to real-time temperature data taken from a Weather API and creates an inverse relationship between the two. So, as the temperatures go up, customers see the prices of their favorite cold items melt away, cooling off the summer heat like never ever before! Agency: Memac Ogilvy, Kuwait. Agency: Memac Ogilvy, Kuwait

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Nissan Altima: Bio Color

 EXPERIENTAL   UNITED ARAB EMIRATES    July 19, 2019 12:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54204_0002.png&width=200Find out how the color for your car can be as unique as your DNA. Brought to you by the all-new Nissan Altima 2019 – the most tech-advanced vehicle in its class. Agency: Nissan United (division of TBWARAAD, Dubai).

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Emirates NBD: Small Change

 WEB FILM   UNITED ARAB EMIRATES    June 10, 2019 08:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa5db.png&width=200The short-animated film titled 'Small Change' was created in collaboration with Marlies Van Der Wel, animator and illustrator whose short films have been recognized internationally at several prestigious festivals such as Berlinale, Toronto Film Festival and Sundance. The film tells the story of two women and how one of them learns the smallest of lessons from the other and how it changes her outlook on what really matters to her.The film was launched in the last week of Ramadan and just before Eid Al Fitr, widely regarded as a time for reflection, showing gratitude and giving back.

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