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Adidas Women: Liquid Billboard

 OUTDOOR   UNITED ARAB EMIRATES    July 06, 2021 05:52 (Edited: July 06, 2021 15:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/71d5a_0000.png&width=200On June 24th, adidas unveiled the world's first ever liquid billboard in Dubai, in line with the brand’s recent debut of its inclusive swimwear Collection. The first-of-its kind stunt celebrates adidas' drive to offer a wider choice of technical apparel for athletes everywhere, simultaneously inspiring confidence in women and building on its commitment to make the future of sport as inclusive as possible.

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Yas Island: ToyTalks

 TV   UNITED ARAB EMIRATES    July 03, 2021 23:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed225_0000.png&width=200Let's face it, it's no child's play to keep kids entertained, a task that's proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they've had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion's share of this burden. It's not the parents, not even the teachers, it's the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world's first ToyTalks...

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Virtuezone: The Human Motor Bike

 TV   UNITED ARAB EMIRATES    June 13, 2021 06:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F406d1.png&width=200Imagine what you can buy when you can earn money for EACH PERSON you refer.An eye-catching representation of what it would look like to get value from the people you refer.

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The Clorox Workout

 TV   UNITED ARAB EMIRATES    June 01, 2021 07:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fee99c_0002.png&width=200Here comes the Clorox Workout. Credit: Horizon FCB, Dubai

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BMW: Joy At First Sight

 TV   UNITED ARAB EMIRATES    May 29, 2021 08:21 (Edited: May 29, 2021 18:21)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1093b_0000.png&width=200Serviceplan Dubai teamed up with BMW Middle East on the 2021 BMW Ramadan campaign 'Joy At First Sight' a beautiful 60'online film made to celebrate the holy month of Ramadan by taking viewers on a metaphorical journey to the Moon. In the 'Joy at first sight' spot, the eternal glow of Ramadan meets Sheer Driving Pleasure.

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Kit Kat: Indigenous Knitting Styles

 PRINT   UNITED ARAB EMIRATES    May 26, 2021 11:25 (Edited: May 26, 2021 21:25)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200It’s been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances. As a loud voice for the importance of stopping every now and then, KitKat looked for a unique way to remind people to relax even when they feel they don't need some time off. A work from Wunderman Thompson's Dubai to Nestle's KitKat in Europe and its global social accounts, the print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a KitKat bar.

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Wild Rift: Marquee

 TV   UNITED ARAB EMIRATES    May 08, 2021 17:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faafee.png&width=200In its largest production yet, electriclimefilms collaborated with Riot Games for the launch of League of Legends: Wild Rift across the MENA region. Shot entirely handheld on an Arri Alexa Mini, the lively spot takes its inspiration from the neighbourhood streets of the Middle East and asks the audience: "who would you call when challenged to a Wild Rift tournament?"

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Ikea: Mama Bear

 TV   UNITED ARAB EMIRATES    April 29, 2021 22:28 (Edited: April 30, 2021 08:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e672b_0000.png&width=200Memac Ogilvy, Dubai has released this 'Mama Bear' spot for IKEA.

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H&M : Spring Collection

 AMBIENT   UNITED ARAB EMIRATES    April 17, 2021 17:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56dc8_0001.png&width=200Horizon FCB Dubai created and produced an epic-scale project to celebrate the H&M spring collection launch. The tallest building in the world, Burj Khalifa, was used as the unmissable backdrop to showcase the fashion collection that focuses on sustainability.

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Piaget: Turn For Extraordinary

 TV   UNITED ARAB EMIRATES    April 16, 2021 08:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd2aa9_0000.png&width=200DDB Dubai has released this 'Turn For Extraordinary' Ramadan spot for luxury jewellery and watchmakers, Piaget.

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World Autism Awareness Day: Discover Wider Web

 INTERACTIVE   UNITED ARAB EMIRATES    April 15, 2021 20:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F953c1_0001.png&width=200On April 2nd, World Autism Awareness Day, Impact BBDO collaborated with Etisalat to launch Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganise information, change colour modes and fonts on web pages. In addition, advertising is blocked as well as video autoplay and irrelevant background images.

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Pizza Hut: Offline Hour

 INTERACTIVE   UNITED ARAB EMIRATES    April 02, 2021 06:10 (Edited: April 02, 2021 17:10)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Apr/tn_123672_1617257619_Pizza Hut offline hour.png&width=200As the UAE geared up to join millions of people across the world in raising awareness of the issues facing the planet, Pizza Hut offered customers an alternative way to get involved other than just having to turn off their lights. With its Offline Hour campaign,

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Save The Children Jordan: The Last Possessions

 TV   UNITED ARAB EMIRATES    March 31, 2021 17:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F321be_0000.png&width=200As the Syrian crisis marks its tenth anniversary, Save the Children Worldwide has launched its latest campaign The Last Possessions. The initiative is inspired by the last items that Syria's refugee children carried with them as they fled their home country.

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Ikea: Swedish Meatballs Tweet

 INTERACTIVE   UNITED ARAB EMIRATES    March 17, 2021 10:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63080_0000.png&width=200Swedish Meatballs have never been swedish. Until Now. In 2018, Sweden’s official account revealed a fact that took everyone by surprise: meatballs, their national dish, were not Swedish. IKEA, globally recognized for its Swedish meatballs, has been quiet all this time…until now. It has been two years now since Sweden's Twitter official account confessed through a viral tweet that the recipe of their national dish was not theirs. It was King Charles XII who brought it from Western Asia back in the 18th century.

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Tena: The Age Of Despair

 TV   UNITED ARAB EMIRATES    March 11, 2021 11:36 (Edited: March 11, 2021 22:36)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/14b94_0000.png&width=200TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an 'Age of Despair' the name for ‘menopause’ in Arabic and raise confidence in women aged 45 . In response to this year's International Women's Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the 'Age of Despair' and replace 'despair' with their own words which truly reflect this stage of a woman's life.

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Emirates NBD: How To Become Rich In The Pandemic

 TV   UNITED ARAB EMIRATES    February 26, 2021 13:06 (Edited: February 27, 2021 00:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c42d5_0003.png&width=200The start of the pandemic was a dark time for the world, but one man saw a golden opportunity to expand his business and increase his earnings. His name is James Jefferson, jjj_jefferson. This is his story created via Leo Burnett Dubai for Emirates NBD.

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Annahar: End The Bleed

 AMBIENT   UNITED ARAB EMIRATES    February 19, 2021 22:03 (Edited: February 20, 2021 09:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2d273_0003.png&width=200Lebanese newspaper Annahar has a track record of leveraging creativity to make bold political statements. And this Valentine’s Day they released a special front page printed with ink mixed with real blood to make a statement about love, remembrance and resistance. The Bloodline Edition depicts a cedar tree (a symbol of Lebanon that features on the national flag) growing out of an anatomically accurate heart. It draws a line between the assassination of prime minister Rafic Hariri, who was murdered on Valentine's Day 2005, and current injustices, political strife and social breakdown. Devised by agency Impact BBDO, the front page of the Bloodline Edition is the centrepiece of a movement urging Lebanese people to 'End the Bleed' and to pay tribute to those who fight for justice. People can add their voice to the chorus via an online platform too. In a synopsis of the project, the creators say: "Lebanon is a bleeding country. Even our Valentine's day is stained with blood as the brutal assassination of Prime Minister Rafic Hariri happened on that same date. But this will not stop us from expressing our love to our country even in the toughest of times.

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UAE Media Office: Martian Ink

 TV   UNITED ARAB EMIRATES    February 12, 2021 10:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb7993_0004.png&width=200This week there's a sense of excitement in the United Arab Emirates as citizens have been blessed with a momentary chance to lift their thoughts from humdrum earthly concerns and the seemingly endless saga of Covid-19. On February 9th, the Emirates Mars Mission's Hope Proble entered the Red Planet’s orbit. To commemorate the historic moment which is in fact the culmination of years of research and preparation the UAE government has given visitors to the country a taste of space. Arrivals to Dubai airport on February 9th had their passports stamped with a unique 'Martian Ink'

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Jeep : Canyon

 PRINT   UNITED ARAB EMIRATES    February 11, 2021 10:35

Emirates NBD: The Wise Ones

 TV   UNITED ARAB EMIRATES    December 18, 2020 06:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F59232_0004.png&width=200In the United Arab Emirates, in a study conducted in Q4 2019 about evolving consumer behaviours in a data economy, over 48% people stated how they are more willing to share their data and have their data used by a company, ethically, if it makes their life more rewarding and easier. Given the existing financial crisis where people have become more conscious of the value they get from the things and the experiences that they spend their hard-earned money on, financial prudence and literacy are not just a "nice-to-have" but an imperative in one's life.

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Babyshop: Our Heartbeats

 TV   UNITED ARAB EMIRATES    December 03, 2020 05:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64f62_0000.png&width=200Babyshop, a leading children’s retailer in the UAE, is seeking to grow its affinity and relevance with the Emirati population. To do so, it has created and shared a unique perspective (its first major campaign for National Day in the UAE), doing something that no brand has explored when it comes to national days in the region:

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Snickers: Hunger Insurance

 TV   UNITED ARAB EMIRATES    September 21, 2020 20:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3016e_0000.png&width=200Studies have shown that people don’t think straight when they're hungry leading to loss of concentration, impaired focus and bad judgement. This makes hungry people more prone to mistakes, errors, mishaps, and blunders, the consequences of which can be troubling. To help people cope with their blunders and to make sure they don’t happen again Snickers launched Hunger Insurance, the only insurance that covers you for the mistakes you make when you’re hungry. The campaign was developed by Impact BBDO in Dubai, UAE.

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Novomed : Hidden Allergy

 PRINT   UNITED ARAB EMIRATES    September 19, 2020 08:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118449_1600408310_Hidden+Allergy+cat.jpg&width=200Impact BBDO, Dubai has created this 'Hidden Allergy' print campaign for Novomed.

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Deliveroo: Breakdance

 TV   UNITED ARAB EMIRATES    September 18, 2020 08:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7d0a.png&width=200Food, food glorious food. This series of films dramatize the unbridled joy you feel on the inside when your food delivery arrives on time.

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Deliver: The Longest Hour

 RADIO   UNITED ARAB EMIRATES    September 09, 2020 15:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Deliveroo is a food delivery app that allows you to track your food from the moment it is ordered to the moment it arrives at your door. This radio campaign highlights the existential dread and anguish of waiting for a food delivery while hungry.

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Deliveroo: The Longest Hour

 RADIO   UNITED ARAB EMIRATES    August 31, 2020 17:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Deliveroo lets you track how far away your food delivery is. Which means you never have to face up to the existential dread of not knowing how long you have to wait for your food to arrive.
Agency: And Us

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Burger King: Pay Cut Whopper

 WEB FILM   UNITED ARAB EMIRATES    August 12, 2020 18:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8b29_0000.png&width=200It's not just the coronavirus that worries people around the world. Many companies have had to reduce wages in line with the global economic downturn. Recent surveys show that eight out of 10 companies have implemented temporary salary cuts, forcing many people to rethink their daily spending. The pandemic has also changed people's routines. They've stopped going to bars and restaurants, leading to a surge in the use of delivery services. Created by Wunderman Thompson Dubai, with animation by the Brazilian production company Asteroide, the campaign promotes the BK app and its discounts that match customers' salary reductions by up to 30%.

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The Lebanese Army: The PeaceCamo

 INTERACTIVE   UNITED ARAB EMIRATES    August 04, 2020 20:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9d29a_0001.png&width=200To celebrate its 75th anniversary and in light of the latest developments occurring in Lebanon, The Lebanese Army introduced "ThePeaceCamo," A new camouflage pattern that portrays messages of peace and unity, inspired by everyday life. The Lebanese Army collaborated with TBWARAAD on the campaign, which included the main 75th anniversary film, aired on all national TV stations, showcasing the continuous efforts of the Lebanese Army in maintaining civil peace and protecting Lebanon and its citizens, throughout 75 years, as well as a documentary on the crafting and tailoring of the uniforms and the message that they intend to portray.

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The Emirates Nation Brand: Kevin Hart Mars Shot

 WEB FILM   UNITED ARAB EMIRATES    July 30, 2020 20:45 (Edited: July 31, 2020 06:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ef6db_0000.png&width=200The Emirates and FP7//Dubai Partner with Kevin Hart to make your biggest dreams come true. In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that "the impossible is possible", the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities.

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Nestle: Nutrition Cart

 AMBIENT   UNITED ARAB EMIRATES    July 27, 2020 20:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa456d_0000.png&width=200Obesity in the Middle East is twice the global rate. It's often said, healthy habits start at home. The problem is, families can't eat healthier if they don't have the right ingredients available to enjoy a balanced diet which is why Geometry Global MENA launched the 'Nestle Nutrition Cart' campaign.
Agency: Geometry Global MENA

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Dubai Design District: Distant Neighbours

 INTERACTIVE   UNITED ARAB EMIRATES    July 08, 2020 22:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9f95f_0000.png&width=200Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by inviting everyone to provide a snapshot of their home. Argentina-based artist Michelle Peric, who studied in Dubai, turns this image into an illustration which becomes part of the Distant Neighbours apartment block, uniting people from all over the world as distant neighbours in an ever-evolving virtual residential tower.


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Home Centre: A Dad's Job

 TV   UNITED ARAB EMIRATES    June 22, 2020 20:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd38e6.png&width=200Raising a child and making a home isn't easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts.
Agency: FP7 McCann, Dubai



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McDonald's: Sounds of Safety

 TV   UNITED ARAB EMIRATES    June 19, 2020 20:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67e35_0004.png&width=200Studio M has created this clever 'Sounds of Safety' spot for McDonald's so that you know every bite is safe and sound.

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Mc Donald's: Sounds of Safety

 TV   UNITED ARAB EMIRATES    June 11, 2020 20:44 (Edited: June 12, 2020 06:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/534a7.png&width=200Studio M have created this spot for Mc Donald's

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30-Second Soap

 DIRECT MARKETING   UNITED ARAB EMIRATES    June 05, 2020 19:56 (Edited: June 06, 2020 05:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c5180.png&width=200The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds. However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time - unknowingly leaving them at risk of infection.
Agency: and us


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Fine Guard: Waste Can Mask Our Future

 TV & PRINT   UNITED ARAB EMIRATES    June 03, 2020 21:19 (Edited: June 04, 2020 07:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jun/tn_116106_1591152601_Waste Can Mask Our Future1.jpg&width=200Horizon FCB Dubai has released this 'Waste Can Mask Our Future' campaign for Fine Guard.


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Nestle: Give Youtube a Break

 TV & INTERACTIVE   UNITED ARAB EMIRATES    June 02, 2020 20:39 (Edited: June 03, 2020 06:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f6351.png&width=200In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. Publicis, Middle East created this concept for Nestle


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Al mosafer: Stories of Mecca

 WEB FILM   UNITED ARAB EMIRATES    May 30, 2020 21:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F694c5.png&width=200This year, due to the situation and the health crisis owing to COVID-19, Mecca is under absolute lockdown, even during Ramadan and Eid. Even people living in Saudi Arabia cannot travel to Mecca. This has never happened in our lifetime. With these lockdowns and travel restrictions prevalent in Saudi Arabia, Ramadan 2020 and Eid 2020 are uniquely challenging, on a spiritual level, for those who follow the faith.
Agency: FP7, Riyadh


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Bose: Dear Neighbor

 TV   UNITED ARAB EMIRATES    May 20, 2020 20:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ee67_0000.png&width=200With the film 'Dear Neighbor' produced by the Brazilian company Asteroide, Bose sends out an invigorating message and a unique perspective on social distancing. In normal times, listening to your neighbour playing the accordion early in the morning or using the blender all day would be frustrating. But in times like these, it has become a reassuring, even welcome sound that tells you that your neighbours are safe as they go on with their daily routines. Considering this new normal, Wunderman Thompson Dubai created the Stay Noisy campaign for the technology and audio equipment manufacturer Bose. The global campaign launched this week and includes the film 'Dear Neighbor' produced by Brazilian production company Asteroide.

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Bridgestone: What Keeps You Going

 PRINT   UNITED ARAB EMIRATES    May 19, 2020 20:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115659_1589852777_image001.png&width=200Serviceplan Dubai have worked with Bridgestone Middle East & Africa FZE on a striking print campaign launched during Ramadan and featuring inspiring stories of individuals who embody the brand's mantra to "Keep going no matter what". Leading multinational auto and truck parts manufacturer Bridgestone is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit.


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