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Seen and noted

Burger King: Hotter is Cooler

 EXPERIENTAL   UNITED ARAB EMIRATES    August 08, 2019 16:41 (Edited: August 09, 2019 02:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f20a_0004.png&width=200With no escape from Kuwait's scorching heat, when summer temperatures go beyond 50C (122F), the BURGER KING Brand introduced 'Hotter is Cooler', a first of its kind, innovative concept that makes fun in the Sun! The Burger King Brand created a dynamic algorithm that maps the prices of its cold items to real-time temperature data taken from a Weather API and creates an inverse relationship between the two. So, as the temperatures go up, customers see the prices of their favorite cold items melt away, cooling off the summer heat like never ever before! Agency: Memac Ogilvy, Kuwait. Agency: Memac Ogilvy, Kuwait

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Nissan Altima: Bio Color

 EXPERIENTAL   UNITED ARAB EMIRATES    July 19, 2019 12:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54204_0002.png&width=200Find out how the color for your car can be as unique as your DNA. Brought to you by the all-new Nissan Altima 2019 – the most tech-advanced vehicle in its class. Agency: Nissan United (division of TBWARAAD, Dubai).

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Emirates NBD: Small Change

 WEB FILM   UNITED ARAB EMIRATES    June 10, 2019 08:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa5db.png&width=200The short-animated film titled 'Small Change' was created in collaboration with Marlies Van Der Wel, animator and illustrator whose short films have been recognized internationally at several prestigious festivals such as Berlinale, Toronto Film Festival and Sundance. The film tells the story of two women and how one of them learns the smallest of lessons from the other and how it changes her outlook on what really matters to her.The film was launched in the last week of Ramadan and just before Eid Al Fitr, widely regarded as a time for reflection, showing gratitude and giving back.

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Careem: A Place Like Home

 WEB FILM   UNITED ARAB EMIRATES    June 08, 2019 08:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57c24_0003.png&width=200When you find a ride that makes you feel safe, home can be anywhere.
Agency: Careem Networks

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Haagen Dazs: Beard Bibs

 AMBIENT   UNITED ARAB EMIRATES    May 31, 2019 19:57 (Edited: June 01, 2019 05:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_105231_1559230011_Assyrian.jpg&width=200Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

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Babyshop: The Gift of Mom

 WEB FILM   UNITED ARAB EMIRATES    May 29, 2019 12:10 (Edited: May 29, 2019 22:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f157e.png&width=200Creating a new occasion, Babyshop made Mother's Day an occasion for women to check themselves for breast cancer awareness. The brand has launched many acts under this initiative. For instance, Babyshop has tied up with medical centres such as Aster to offer complimentary screening to all women. And Babyshop has also partnered with e-hailing companies such as Uber, to offer complimentary rides to the medical centres. Agency: FP7 McCann Riyadh

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Built Ford Tough: Truck Life

 INTEGRATED   UNITED ARAB EMIRATES    May 22, 2019 21:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7e32.png&width=200Ford Trucks are popular in the Middle East. But Ford's Truck motto, BFT (Built Ford Tough), needed some relevance. Trucks are big in the region and are used for leisure and fun, the desert is one big playground if you have a truck. The people of the region are proud of their heritage and their trucks. They admire strength in brands and adopt the ones which stand for something great. We created 'Truck Life', a platform dedicated to those who live and breath Trucks. BFT Truck Life is a badge of honor, a sense of belonging, something to be proud of - nothing else matters.



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IKEA: Soapopera

 TV   UNITED ARAB EMIRATES    May 13, 2019 13:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1c50.png&width=200You can't find your favorite socks. You accidentally spill your toast in bed. Your partner leaves his wet towel on the floor. Simple things in life can be quite dramatic. No wonder why soap-operas are still so popular. IKEA shows how easy life can be through one of the biggest passions in the Middle East: soap-opera. Directed by Omar Hilal. Agency: Ogilvy, Dubai

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BMW: Brothers

 TV   UNITED ARAB EMIRATES    May 11, 2019 21:32 (Edited: May 12, 2019 07:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/339c1_0000.png&width=200Ramadan is a globally significant month, observed by hundreds of millions of people worldwide each year. With 1.8 billion Muslims Ramadan is becoming as important for advertisers as Christmas or the Superbowl. Since Ramadan is the month of giving and generosity, Brands - especially Automotive - offer consumers discounts on their products or services, which clutters the Automotive advertising landscape in the region. So BMW wanted to stand out from the car commercial masses with a TV spot that pulls at the heartstrings. Serviceplan and director Sune Sorensen collaborated on a story about two brothers, who reconcile during Ramadan (the month of forgiveness).


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Medcare Hospitals & Medical Centres: Infectious Art

 INTEGRATED   UNITED ARAB EMIRATES    May 07, 2019 20:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdb5e9_0000.png&width=200Preventive medical communication has been the same for decades, having slowly moved into a blind spot. And with more fine art and design driven festivals and exhibitions being introduced every year, Dubai is quickly becoming the art and cultural hub of the region. The Classic Partnership (VMLY&R's agency in Dubai) needed to grab the attention of an audience that cared more about art than their own health.


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National Geographic: Planet or Plastic?

 PRINT   UNITED ARAB EMIRATES    April 30, 2019 09:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103916_1556547895_11-nigeria.jpg&width=200Last year, National Geographic launched its "Planet or Plastic?" project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question through art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country's marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists' process and testimonial. Agency: Satchi&Saatchi, Dubai

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IKEA: Missing Child

 TV   UNITED ARAB EMIRATES    April 08, 2019 20:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d119.png&width=200You can't find your favorite socks. You accidentally spill your toast in bed. Your partner leaves his wet towel on the floor. Simple things in life can be quite dramatic. No wonder why soap-operas are still so popular. IKEA shows how easy life can be through one of the biggest passions in the Middle East: the soap-opera.
Agency: Memac Ogilvy, Dubai

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Jeep Wrangler: Easily Detachable Roof

 PRINT   UNITED ARAB EMIRATES    April 08, 2019 20:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103434_1554702679_Layout_Final-01.jpg&width=200Jeep Wrangler comes with an easy-to-remove roof. But how do you communicate this design function to an adventure-lover? By featuring tribal-hitchhikers with tall, over-sized headgears, we show that you can always easily make room to accommodate your wildest adventure. Agency: Publicis, Dubai

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IKEA: Bus stop

 PRINT   UNITED ARAB EMIRATES    April 04, 2019 19:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103348_1554335165_IKEA+Sale+low+res+Bus+stop.jpg&width=200During the IKEA Sale in the Middle East, customers save up to 75% OFF select items, making IKEA furniture even more affordable, and making people go furniture-crazy. Agency: MEMAC OGILVY

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National Geographic Abu Dhabi: Planet or Plastic

 PRINT   UNITED ARAB EMIRATES    March 29, 2019 22:18 (Edited: March 30, 2019 09:18)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_103163_1553795596_china.jpg&width=200Last year, National Geographic launched its "Planet or Plastic?" project. This year, we invited 12 art-vists, from the most plastic polluted countries in the world, to talk about the problem trough art and continue to spread the message. Each art was inspired by a real news and we've made a mini-doc explaining that and showing the production' step-by-step and testimonials of the authors.Agency: Saatchi & Saatchi, Dubai

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Road and Transport Authority Dubai: Tailgating Kills

 PRINT   UNITED ARAB EMIRATES    March 27, 2019 21:24
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_103100_1553659690_Tailgating+Kills1.jpg&width=200Tailgating kills. Keep a safe distance. Agnecy: Saatchi & Saatchi Dubai.

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Ikea: Mama's Little Boy

 TV   UNITED ARAB EMIRATES    March 15, 2019 11:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2823_0001.png&width=200Presented in the form of an old-school Spanish soap opera from 1980s, a favorite among Arab families, the eight-episode series demonstrates regular circumstances shot in an over-exaggerated dramatic style. With the Spanish opera style, IKEA not only appeals to the nostalgic element for its Middle Eastern audience, but also highlight the fact that IKEA believes in the power of better homes and better products. IKEA reminds people of how functional, simple and affordable solutions can make daily life easy, thus preventing such issues from escalating.

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Coca-Cola: Offside

 INTERACTIVE   UNITED ARAB EMIRATES    March 07, 2019 17:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9644_0000.png&width=200Introducing Coca-Cola Offside Studio - the Arab world's first all-female football broadcast crew. Agency: J. Walter Thompson Dubai.

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Charicycles: Stories In The Sand

 WEB FILM   UNITED ARAB EMIRATES    March 06, 2019 19:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc77e2_0000.png&width=200At Charicycles, we believe that everyone should have access to a healthier life through cycling. And more importantly, access to do so in a safe way. Our new initiative, Stories in the Sand is a step in that direction.
Agency: Wunderman, Dubai

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The Lighthouse centre For Wellbeing : Unspoken

 DIRECT MARKETING   UNITED ARAB EMIRATES    February 19, 2019 05:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e2ae_0001.png&width=200Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there's not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers.
The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE.

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Female Genital Mutilation: Zero Tolerance

 WEB FILM   UNITED ARAB EMIRATES    February 13, 2019 22:28 (Edited: February 14, 2019 09:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cfba2_0002.png&width=200Egypt has one of the Highest numbers of FGM in the world with a shocking 87% of all woman having experienced this harmful practice. February 6th is the International Day of Zero Tolerance to Female Genital Mutilation. By flipping the normal awareness ribbon on its head we now have a powerful symbol that represents the Arabic word for 'NO'. Partnering with hospitals in Egypt and 28toomany.org we have launched a new program that aims to educate new parents to say NO to FGM. Impact BBDO, Dubai ask you to share this new symbol and in doing so, say no to the practice of FGM. Let’s stand together to end FGM!

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Papers Worldwide: The Irony

 WEB FILM   UNITED ARAB EMIRATES    February 05, 2019 17:35 (Edited: February 06, 2019 04:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c407c.png&width=200The online film is based on the insight that environmental protests often utilise non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper, 100% Recycled, Carbon-neutral, FSC Certified, Green Energy Process and Rainforest Alliance Certified. Agency: Saatchi & Saatchi, Dubai

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Head & Shoulders: Funny Things Off the Top of My Head

 EXPERIENTAL   UNITED ARAB EMIRATES    January 31, 2019 16:24 (Edited: February 01, 2019 03:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/308bf.png&width=200Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh at it with our original dandruff jokes.
FUNNY THINGS OFF THE TOP OF MY HEAD is a live comedy show starring five Middle East's biggest stand-up comedians such as Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt) all of whom have been featured in Comedy Central Arabia, Showtime, Esquire, Gulf News and Rolling Stone Middle East.
Agency: Saatchi & Saatchi


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Chevroelt: World’s Longest Banner

 INTERACTIVE   UNITED ARAB EMIRATES    January 30, 2019 20:41 (Edited: January 31, 2019 07:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c088.png&width=200Recognizing that electric vehicle range anxiety is still very much an issue in consumers' minds, Chevrolet created the first-ever 520km long banner. The brand used innovative Android based technologies to interactively demonstrate the Bolt EV's long range capabilities. Agency: Commonwealth // McCann, Dubai



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Head & Shoulders: Stupid

 PRINT   UNITED ARAB EMIRATES    January 29, 2019 21:37 (Edited: January 30, 2019 08:37)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7a1d2.png&width=200Dandruff makes your head itchy.
When your head itches, you scratch your head. When you scratch your head, you look like you're thinking.
When you look like you're thinking even when you don’t really have to think, you look stupid.
"Dandruff makes you look stupid".
Agency: Saatchi & Saatchi, Dubai


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ADNOC: Accept The Challenge!

 WEB FILM   UNITED ARAB EMIRATES    December 11, 2018 09:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63b96.png&width=200New Zealand born Director based in the United Arab Emirates Rory McLoughlin teamed up with Brisbane based DOP & also kiwi born Apirana Ipo to create this this is a high energy promotional film for the ADNOC Abu Dhabi Marathon. It features cameos of senior members of leadership from the UAE including Minister of State & ADNOC's CEO H.E. Dr. Sultan Ahmed Al Jaber. This is quite a big deal of a film to feature such VVIPs in such a film as the region is mainly conservative in it's film making and culture. Agency: All About Brands




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VIVA Telecom: Disentangle Life

 PRINT   UNITED ARAB EMIRATES    November 19, 2018 14:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98690_bag_visual.jpg&width=200A new print for Apple Airpods by VIVA kuwait, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones, no more wire after today this was our concept. Print advertisement created by Ogilvy, United Arab Emirates for VIVA.

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Al Tayer Motors: Unseen Potential

 EXPERIENTAL   UNITED ARAB EMIRATES    November 19, 2018 14:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d4aa.png&width=200With "Unseen Potential", Al Tayer Motors, in the UAE, through its agency FP7/Dubai, has owned recycling of automotive spare parts in a distinctive and meaningful manner, and stood out.



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du Home: du Halloween

 TV   UNITED ARAB EMIRATES    November 14, 2018 22:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1cc57_0000.png&width=200To promote its home internet offerings, du teamed up with agency TBWARAAD and production house Good People with a haunting approach to Halloween. Poking fun at typical horror movie clichés, the ads reveal what could happen if you choose to go out on Halloween. For decades, horror and thriller movies have instilled fear in our minds that Halloween is a time when murderers and monsters lurk outside. But why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls? Directed by Samir Syriani, the campaign’s two films (launched on the brand’s YouTube channel on Halloween) depict the scenarios of two different protagonists; a writer and a housewife, who both made the unfortunate choice of leaving the comfort and safety of their homes on Halloween night.

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Infiniti: Drive Back

 WEB FILM   UNITED ARAB EMIRATES    September 22, 2018 21:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6302_0004.png&width=200On June 24th 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through traditional advertising media, TBWARAAD was on the road documenting an incredibly heartwarming story. Rawan Hamza, a young Saudi woman who has been living abroad and had never driven in her own country before, drove over 800kms from Dubai, UAE to Saudi Arabia, accompanied by her brother, to surprise her mother back home. To take the story to everyone, INFINITI created a three-minute film called Drive Back, and aired it early this week in cinema theaters across the region. They even surprised Rawan with an invitation to the movies to see her film for the first time. The film is also available now on different social media platforms for everyone to watch.

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Samsonite: Lost and Found

 WEB FILM   UNITED ARAB EMIRATES    September 21, 2018 11:14 (Edited: September 21, 2018 21:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3760d.png&width=200 Cosmolite by Samsonite is constructed from woven polypropylene material, extremely strong – extremely light. Launched originally in 2008, the collection has stayed true to the many great stories that are intrinsically woven into the Cosmolite’s design DNA.
Samsonite has reinvented this iconic collection by including the latest technologies and design aesthetics. Evolved but unchanged, Cosmolite has retained its iconic silhouette but is now lighter than before thanks to the use of more elegant and lightweight components. The collection is characterised by its fashionable colour palette, which in its turn is strengthened by the colour matching components and subtle reference to the elegant fishbone pattern. Agency: Hanzo, Dubai



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Durex Condoms: Reasons To Celebrate

 DIRECT MARKETING   UNITED ARAB EMIRATES    September 07, 2018 21:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d254.png&width=200We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex.
So we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign via Havas Worldwide, that used cheeky new names for our condoms as the message, and to drive ecommerce purchase.

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Ikea: Feel Alive

 TV   UNITED ARAB EMIRATES    August 23, 2018 20:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1cf5e_0004.png&width=200Discover endless pages of inspiration with the new IKEA Catalogue. Now available for pick up at your nearest IKEA store. Agency: Ogilvy Dubai.

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Burger King: Sun Flame-Grilled Whopper

 WEB FILM   UNITED ARAB EMIRATES    July 26, 2018 20:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fadfb7_0003.png&width=200Kuwait is known to be one of the hottest places on earth, with July temperatures going beyond 50° C (122 °F)! The BURGER KING® Brand, known for flame-grilling, created a solar-powered device that harnesses the power of the SUN to create the ultimate flame- grilling experience. The result is the world’s first SUN flame-grilled WHOPPER® Sandwich. Agency: Memac Ogilvy, Dubai.

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BMW: BMW X3 Always On

 TV   UNITED ARAB EMIRATES    June 06, 2018 20:23 (Edited: June 07, 2018 06:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/043e0_0004.png&width=200Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the clutter of Ramadan offers, by staying true to the BMW brand’s core values. In addition to the main campaign Serviceplan Group Middle East created a special website, which celebrates the Month of Generosity and BMW driving pleasure every day of Ramadan. It was designed to entertain users during the day and surprise them with exclusive BMW gifts and prizes. The film vignettes were shot in the UAE. A production team from Neverest joined the leading creative team from Serviceplan Group Middle East.

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Vernel: Brings Out The Soft

 PRINT   UNITED ARAB EMIRATES    June 06, 2018 20:04
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95023_The+Bear.jpg&width=200Vernel fabric softener softens even the toughest of clothes. Inspired by the iconic swirl from a washing machine, DDB, Dubai, created analogies to what happens inside a machine when washing with Vernel, showing how a bear, a bully, and a shark all gets gradually softer.

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IKEA: SÖMNIG

 PRINT   UNITED ARAB EMIRATES    May 16, 2018 21:07
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMay%2Ftn_94549_5+BEDSIDE+IMAGE+OF+SOMNIG.jpg&width=200The innovative IKEA SOMNIG ad pushes the boundaries of what can be achieved in the traditional medium of print. It's not just advertising a product, using sound and scent, it enables the user to experience the benefits of the brand's bedroom products in an immersive way that can be of genuine benefit. In a nutshell, we created a flat pack sleeping aid in the form of a print ad. To help the people of the UAE get better sleep, we created SOMNIG (Swedish for sleepy). An ad the emits white noise through a tiny speaker - scientifically proven to help sleep. The ad was printed using lavender infused ink and has an embedded lavender port for longer lasting fragrance. A scent known to relax and lower heart rate. Agency: Memac Ogilvy, Dubai



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Babyshop: World Without Walls

 WEB FILM   UNITED ARAB EMIRATES    May 15, 2018 11:45
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6f93.png&width=200Babyshop, a children's retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today's world beset with prejudice, divisions and walls, both physical as well as emotional.
Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too.
Agency: FP7/McCann, Dubai


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Friends Of Cancer Patients: Loose Wheel Nut

 RADIO   UNITED ARAB EMIRATES    May 15, 2018 10:43 (Edited: May 15, 2018 20:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200We humans tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it's too late. In this radio campaign, DDB, Dubai, bring this to life by with everyday examples, that when ignored, could put us in grave danger.

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Unilever: Him & Her

 RADIO   UNITED ARAB EMIRATES    May 10, 2018 18:40
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Please listen with your headphones. In spite of the same qualifications and experience, women in Egypt are five times less likely to get hired. Unilever is committed to an equal workforce and believes gender plays no role in who gets hired and who doesn't.
Agency: DDB, Dubai

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