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Seen and noted

Guest Judge: Nkanyezi Masango, CD, King James, Cape Town

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 29, 2017 15:18 (Edited: May 30, 2017 01:18)
Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death.

BEST TV
Slim pickings in film. Western Cape Government 'Everybody Knows' takes first place. 'Don't drink and drive' is an old and tired subject, but this film manages to give it a fresh, entertaining take and delivers it with authenticity and a cast like no other. No runner up.

BEST PRINT
Winner: McCafe Airport. This caught my eye. I found this piece engaging and rewarding, thanks to the elegant art direction.

Runner up: Oxfam Shillings. I'm a sucker for anything movie-related.

BEST OUTDOOR
Winner: Amarula #NameThemSaveThem. Brands are constantly jumping onto social issues just because it's trendy. What I love about this idea is the fact that no other alcohol brand can genuinely get behind this cause. Saving elephants is a cause that's unique and relevant to Amarula. Well done.

Runner up: Caltex Litre Lottery. I know what it's like trying to incentivise motorists to spend on petrol. No one wants to do it for fun. The Litre Lottery turned a grudge purchase into a fun experience, hats off to the team.

BEST INTERACTIVE
Winner: The Right Search. There’re two entries that tackle the Fake News issue in this category, but The Right Search does it more convincingly. In a time where everyone has become obsessed with instant gratification, the Right Search is a reminder that slowing down and being more thorough can lead to better decisions. Like the voters have just done in France.

Runner up: Viajes Exito Touristock. I've seen brands use crowd-sourced images for their ads before, but the way they applied it in this promotion is fresh and has a stronger purpose.



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This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town, voted South Africa's most admired agency 2016, where he's responsible for work on iconic brands such as Corona, Commonwealth Bank and Energade.

His career began at TBWAHunt Lascaris in 2002 as a copywriter. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWAHong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics.

Before joining King James, he was creative director at Y&R Cape Town. During his 6-year stint, he produced work for Land Rover, Colgate, SKYY Vodka, Western Cape Government and Hope Soap, which became a global phenomenon.

His work has been recognised multiple times at Cannes Lions, D&AD, One Show, Epicas, LIAs, New York Festivals and Webbys.

A champion for diversity in the creative field, he co-founded Blackboard, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities.


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