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Seen and noted

Guest Judge: Eduardo Basque, head of art, Mestiça Propaganda

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 04, 2019 11:56 (Edited: February 17, 2023 04:19)
Winner: Amazon 'Not Everything Makes the Cut'. Classic example of advertising films: humorous, personalities being part of the context, grandeur in production, execution and transmission. Great movie for a big client. This is advertising.

Runner-up: Auckland Transport 'The Most Dangerous Stunt in the World'. Brilliant association between a famous action film double and the theme in question, proving that a low-budget film can also be extremely effective. Perfect ending revealing the car had been moving by a tow.

Winner: Welti-Furrer 'Fragile, Do Not Drop'. Transporting works of art is a real art. Therefore, the campaign brings a very clear and extremely well executed idea: the message proposed in the concept. It conveys all the care of the service being rendered. Very good.

Runner-up: PETA (People for the Ethical Treatment of Animals) 'Killer Cows'. In addition to addressing an extremely current theme, the campaign's craft draws attention to perfect execution. Perhaps a little aggressive, but pertinent for the purpose of the message.The campaign's signature is very interesting: harmonious with the concept, flashy and at the same time does not compromise the layout of the piece.

Winner: Foodbank WA 'Hungry Puffs'. We all know of the enormous difficulty of bringing a grandiose project in open. All the work and involvement between people, institutions, companies, etc. Many great ideas end up dying along the way and can not reach the goal. This is a great example of an excellent idea with a purpose, which had a lot of sweat to get to these results, proving the winnings of a beautiful and careful ad.

Runner-up: KLM Royal Dutch Airlines 'Take-off Tips'. An excellent example of using technology to help people. The project brings many benefits, in addition to the clearest of them: useful information in real time of who goes to some unprecedented destination. Congratulations also to the KLM that bet on the idea. Very cool.

Winner: Heineken 'Go Places 2.0'. Brilliant! Great interaction with the user. Mainly in the interview process, showing the cool and modern side of the brand and the company. It makes you want to be part of it. Very good.

Runner-up: Volkswagen 'Snelweg Sprookjes'. Interactivity with purpose. What is usually tedious for a child, becomes magical. A very interesting idea to divert children's attention from cell phones during a car ride. Basque.jpg
This week's guest judge is Eduardo Basque, head of art at Mestica Propaganda in Sao Paulo, Brazil.

Eduardo Basque studied School of marketing and advertising and his career has been focused on the art director area since 1998.

After working in several agencies, he went to work at Mestica Propaganda in Sao Paulo, Brazil, as the head of art.

During his career, Eduardo has won numerous awards including New York Festivals, Eurobest, Lusos, ACT Responsible, FePI. He also has several publications in the Archive magazine and was number 1 at the ranking of Bestadsontv during 2011, among the top worldwide art directors.

Experience as advertising award juri member: Print category of FePI 2018 - Argentina, Premio Lusofonos de Criatividade (Lusos) 2018 - Design, jury for

Passionate by advertising, he has been worked with the greatest icons of the Brazilian industry.

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