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Seen and noted
 Alan Masferrer directs 'Find Your Rhythm' for Adidas.In the hustle and bustle everyday life, find your rhythm.Shot on 16mm in Barcelona, Spain.VIEW THE SPOT Humanitarian Maritime Rescue: Save The Fleet
SPAIN
February 29, 2024 06:22 (Edited: March 27, 2025 07:34)
 The popular Battleships boardgame inspires Ogilvy Madrid's 'Save The Fleet' campaign supports the work of Humanitarian Maritime Rescue (HMR).VIEW OUTDOOR Magnum: Find Your Summer IKEA Retail (Ingka Group), has kicked off the launch of its first ever global marketing campaign with a campaign created by global creative agency McCann, entitled "Do Try This at Home." VIEW THE SPOT Spanish Association Against Alzheimers: Lost In The World Momentum Worldwide, a global experiential agency, has launched a ground breaking campaign in collaboration with CEAFA (Spanish Association Against Alzheimer's and other Dementias) to raise awareness about early onset Alzheimer's amongst the youth (gen z) of Spain. The campaign features the first ever immersive simulator on the Fortnite video game, allowing players to experience the symptoms of Alzheimer's in a virtual world VIEW THE CONCEPT  Surely you've had as many amazing nights as you've sung along to this great song. But have you ever realised that not everyone has it so easy when it comes to having a great night out? Unfortunately there are still many barriers that prevent people with disabilities from enjoying the night. VIEW THE SPOT  The Christmas season is that time of the year where joy takes a hold of us, but also hastiness, which, on the road can have some grave consequences. Under said rationale, the new DGT campaign, created by Accenture Song, reminds us that no matter how important the journey may be, what truly matters is arriving there, even if late. With the goal to battle recklessness on the road and create social awareness about the responsibility of drivers during a seasonVIEW THE SPOT SFBO: Dogs Without Borders Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test. VIEW THE SPOT  LALIGA VS is a project developed by LALIGA and the clubs that aims to inspire and raise awareness among fans through the values of football and build a hate-free society. This commitment is backed by more than 700 initiatives and projects carried out since the 2015/16 season to eradicate any manifestation of hatred and violence on and off the pitch. As part of the prevention and awareness actions of LALIGA VS, VIEW THE SPOT Ikea: What If Less Christmas Was More Christmas IKEA has introduced its new Christmas campaign, which portrays, with a touch of humour, how difficult it is to manage the long list of commitments that Spaniards have during the Christmas holidays. The ad tells the story of the Vallejo family, who enlist the help of an international event planner to schedule their Christmas festivities as if they were part of a world summit: work dinners, Christmas performances, shopping for Christmas dinner, the Three Wise Men parade. The event planner's team are tasked with putting together a detailed schedule and plan for the family to make sure they don't miss any Christmas eventsVIEW THE SPOT  Kraft Heinz launches a new wave of its successful, multi-award-winning campaign for its Heinz Pasta sauces, now #1 brand driving volume growth in the category, continuing to challenge and bring excitement into the category. Following on from the launch of the Tomato Ketchup Pasta Sauce, which sparked controversy back in September, VIEW THE SPOT  LOLA MullenLowe has teamed up with LEAP to unveil their latest project, 'Take The Leap.' This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly a reality that may surprise many. In 'Take The Leap,' a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought.VIEW THE SPOT KFC: The Recipe Run KFC has challenged gamers to recreate its secret fried chicken recipe in the new video game 'The Legend of Zelda: Tears of the Kingdom' after players discovered that the new game features the possibility of cooking fried chicken for the first time. KFC launched the challenge and got that thousands of gamers from 17 different countries to compete in 'The Recipe Run', the first brand-created speedrun to see who could cook their own KFC-style chicken recipe the fastest in Zelda TOTK. Agency: PS21.VIEW THE CONCEPT Mis Que Auga Dark: A Promotion That Sweeps Mais que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.VIEW THE CONCEPT  Mais que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.Agency: teiga, studio VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Imagina: Peeboards
SPAIN
September 09, 2023 08:23 (Edited: March 27, 2025 07:34)
 According to the World's Health Organisation, there is a "profound global impact from STI which, if untreated, can lead to chronic and severe effects."Faced with this alarming situation, Peeboards aims to shed light on STIs and demonstrate how easily we can combat this surge in cases through something as simple as urinating, a daily routine eve. In places where it is discouraged⦠As every day in Madrid, dozens of people, mostly young individuals, are fined for public urination. VIEW OUTDOOR  Spanish agency &Rosas presents a new spot for Cupra Volkswagen GroupVIEW THE SPOT Best Girls Escort. Daiichi Sankyo: The Collapse
SPAIN
August 31, 2023 10:31 (Edited: March 27, 2025 07:34)
 Cholesterol affects millions of people in Spain and its presence in the arteries is one of the main causes of deaths, with 120.000 a year. Daiichi Sankyo wanted to make this problem visible to show society clearly the risks of high levels of cholesterol in our arteries. So we took the problem to the streets creating an ambient campaign, doing the same thing that cholesterol does in our arteries: collapsing everything. VIEW OUTDOOR  "Do Re Mi Fa Goal" created by DUDE focuses on a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together. It's the second film in the FOOTBALL PASSION series, which features former Italian football players Lele Adani and Nicola Vendola. VIEW THE SPOT  New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting on the importance of authenticity versus digital.VIEW THE SPOT  On the eve of the Women's Football World Cup, the prestigious magazine Panenka, the shin guard manufacturer Flekick and the footballers' association FUTPRO, present the 'Guard Your Rights' campaign, an initiative created by the agency Ogilvy Madrid to draw attention to maternity in women's football through the only shin guards that protect the players and their babies. VIEW THE SPOT  KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. VIEW THE AD  LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a UNILEVER-owned brand, present their new campaign together: "Now Spoonless."The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage. In the film, the brand says "thank you and goodbye" to spoonsVIEW THE SPOT  London/Madrid, June 9th 2023: In a truly collaborative effort, LOLA MullenLowe, GOLIN London, BigSync, MullenLowe and Mindshare have pushed the boundaries of creativity with Magnum's summer campaign. To launch the new summer flavours, Magnum Double Sunlover and Magnum Double Starchaser, the agency collective has created a stellar collaboration between TikTok star, JVKE and the biggest star in the solar system: the sun. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Safety beyond the roadGetting around cities is difficult for people with reduced mobility, as they face barriers that are dangerous for them. 40%of the population has reduced mobility. That is why Volvo, the safest car brand on the market, aims to change this reality. For the first time in its history, Volvo takes safety beyond the road. The result? Inclusive Safety, a device that collects and filters the information shared by Volvo vehicles in real time, with the objective of knowing the most accessible route. The initiative made it possible for people with mobility problems to move around cities safely and independently.Because when you feel safe, you can be truly free. VIEW THE SPOT  Burger King has released the third instalment of their 'Confusing Times' campaign with this, 'A Little More Confusing' spot via DAVID, Madrid.VIEW THE SPOT  IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child's bedroom or playroom, Al-Futtaim IKEA's latest campaign, 'Proudly the Second Best', focuses on how children would rather spend time with their parents giving second place to their bedroom. Agency: DAVID, MadridVIEW THE SPOT  IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child's bedroom or playroom, Al-Futtaim IKEA's latest campaign, 'Proudly the Second Best' focuses on how children would rather spend time with their parents giving second place to their bedroom. While celebrating the unique bond between parents and their kidsVIEW THE BATHROOM AD VIEW THE DINING AD VIEW THE BEDROOM AD  Phenylketonuria, most known as PKU, is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, or egg, must be eaten in extremely small quantities and with a great precision. A milligram or down of food protein intake can cause irreversible brain damage and even death.VIEW THE FISH AD VIEW THE CHICKEN AD VIEW THE EGG AD AMPGY: Fk With Lights On For The Revolution The price of energy in EU has reached record levels. Customers feel they are being ripped off by big electricity companies. In responce, AMPGY, a company that installs solar panels for self-consumption, was born. The goal: to empower users to feel they are the owners of their energy. The problem: there are already more than 770 solar energy companies in Spain. What could we do to make a difference? We launched a promo revolution.VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR  CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled "Shit happens in every city". The campaign aims to encourage all those who had a bad experience in a city to rediscover and reconcile with it through CityMe. This app, founded by Guido Schinocca and Enoc Armengol together with a team from the media group VICE, makes you experience places differently VIEW THE SPOT  A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care.VIEW THE SPOT  RES PET is a pet food that is made with 100% natural foods. Being the only food on the market that visits the pet, they value their weight, breed and state of health to create a food tailored to their needs. We could say that it is the only brand that really considers that pets are the kings of the home. Achieving after this new positioning, that the RES PET brand grew in sales volume by 25 percent more than in the year 2022 in just 4 months.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Samsung Espana: Unfear Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual sounds to suit their needs. Autism affects around 70 million people globally and many people with autism have auditory sensitivity which can lead to discomfort and anxiety in reaction to certain sounds. The solution is often noise-cancelling headphones that block out all sounds which leads to complete audio isolation. VIEW THE CONCEPT KFC: Enjoy It's Beautiful Enjoyment is imperfect. This statement is the main premise of 'enjoy, it's beautiful' , the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste. The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator:VIEW THE SPOT VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  The DGT (General Traffic Office) presents, in collaboration with Accenture Song, Lies, a national campaign featuring a version of the popular classic Vamos a Contar Mentiras (let's tell lies), with the aim of raising awareness of the problems generated by alcohol consumption and driving at a key time: Easter Week, when the number of car trips surges. VIEW THE SPOT  Opera GX, the browser built for gamers, announced today the launch of GX Mods: A new feature which allows users to customize their browsers like never before, from the look and feel, to the sounds, to live filters called Shaders. And to get the word out to the gamersphere, the brand's teaming up with the king of customization himself: Mr. X to the Z, Xzibit. The rapper, known worldwide for hosting MTV's "Pimp My Ride" in the 2000's, is the face of the launch campaign for GX Mods, appearing in a series of online spots to promote the browser's newest feature. Agency: Officer&Gentleman, Madrid VIEW THE SPOT Enterogermina: Ready Player Mom
SPAIN
March 31, 2023 07:13 (Edited: March 27, 2025 07:34)
 Sanofi's Enterogermina, the worldâs leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars 'crash' their children's livestreams. The campaign "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their childrenâs attention. With the help of Druide Gaming, the effort recruited the moms of influencers such as Forbes 30 Under 30 honoree Norbu (who has 30 million followers), Flakes Power, Scorpion, and Lipao,VIEW OUTDOOR  LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. VIEW THE SPOT  A year since launching their first ever Pasta Sauce that was 'Ridiculously Late' to the market (but 'Ridiculously Good'), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Pasta alla Vodka lovers come true, launching the UK's first tomato vodka pasta sauce in a limited-edition launch unveiled today. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 2 of 14 |
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Find your summer with a Magnum in print from Spain