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Seen and noted
 Magnum ice cream today announced its latest collaboration and boldest campaign yet with international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings us happiness. While the barriers that exist cannot be ignored Magnum, in partnership with Halsey, wants to continue to inspire and encourage everyone to be true to themselves. A champion for creativity, Halsey has always believed that no one should be held back.Agency: LOLA, Mullenlowe VIEW THE SPOT  For the very first time since 1978, Spain won't have a Pride Parade. This iconic celebration has been cancelled due to the exceptional situation we are living in, but DAVID Madrid has launched "Pride Riders", an activation to give visibility to the LGBTQIA+ community. Under the concept "The pride is on you. The parade is on us", this cheerful activation has decorated more than 415 delivery bikes that will march throughout Spain's biggest cities like Barcelona, ââValencia, Alicante and Seville, among others. VIEW THE SPOT  Pornhub has launched its 'Premium Lovers' membership, designed to help couples better explore and understand their partners' sexual interests. With features like a single account with two separate logins, a lovers playlist (to share what turns you both on) and recommendations based on the personal tastes you share, it's the perfect tool for partners to explore their fantasies together. When you're in a relationship, you're supposed to share everything with your partner. But we all have our dirty little secrets. So, for the launch of Premium Lovers, Pornhub brought together real couples to find out how much they really know about their partners' taste in porn. The video was created by the brand's longtime creative agency Officer & Gentleman and was shot in NYC by viral content creators Whoisthebaldguy. Agency: Officer&Gentleman, Madrid. VIEW THE SPOT  Pornhub has released this humorous video to celebrate International Masturbation Day, which takes place every year on May 28th. Ever since the start of the pandemic, we've all had to adapt to working from home pretty quickly; and for a lot of us, that meant being connected to our coworkers on video calls throughout the day. But as we've seen recently in the numerous zoom fail videos that have come to light, some people are still getting the hang of the technology. To create the video, Pornhub teamed up with longtime creative agency Officer & Gentleman and the viral production studio Whoisthebaldguy, shooting with participants across the United States.VIEW THE SPOT  Serviceplan Spain has released this new Visit Valencia campaign. The positive spirit of the Visit Valencia campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Gimenez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that Valencia has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit Valencia tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of Valencia. VIEW THE SPOT Pornhub: The Cleanest Porn Ever The COVID-19 pandemic hasnât just changed our lives; itâs changed our sex lives too. Thatâs why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create "The Cleanest Porn Ever", a series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex. Because even if COVID-19 keeps us apart, we can still come together.Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT  Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to "recycle" together some of the most iconic television commercials in the history of Spanish advertising. All with the aim of raising awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too. Ecovidrio shows with this CSR campaign how everything can change if it is recycled, even advertising, a pioneering concept that enhances the need to combat climate change through recycling, with the motto "Recycling gives life. Infinite lives". VIEW THE SPOT Burger King : Unhappy Birthday Hard to celebrate your kid's birthday on lockdown? Share a photo of your kid's birthday cake with us and we'll throw him a King's Birthday as soon as we can be together again. Participate on our Facebook and Instagram channels #UnhappyBirthday.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The mandatory confinement as a result of COVID-19, has led the path for wild animals to show up in our cities and counties. Pollution has decreased. When we get out, let's build a new world.VIEW THE SPOT  Thousands of women have given birth in Spain during the Covid-19 crisis and TOUS is paying a special tribute to them this Motherâs Day. If giving birth is a challenge under normal circumstances, then doing it alone, without a partner or family close by, full of fear and uncertainty that surrounds every moment, is even more admirable. TOUS, a brand that celebrates mothers and women every day, brings to light the bravery and sacrifice that these women are experiencing in a moving and powerful film and will give each new mother a gift to commemorate the occasion. VIEW THE SPOT  Visita Madrid would like to thank every single one of Madrid's citizens and remind them that together, we've never been defeated. Let's continue fighting, united as one, to win this battle once again. Agency: Yondbee Social Effects, Madrid.VIEW THE SPOT  To show the importance of staying home, we took iconic soccer moments in which the goalkeepers have been out of the net needlessly and their actions comprised the scores until losing. Winning a match is a difficult duty, but defeating COVID-19 will be our hardest game ever. To win it, we all have to be in.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOUTH AD VIEW THE FIFTH AD  Due to the pandemic that affects the entire country, Grupo JJChicolino wanted to send a message of encouragement. We reflect on the 5 senses to convey that touch is now one of the most important.Agency: xose teiga, studio VIEW THE AD  "In the darkest moments, the stars shine". And nothing is truer of that then the incredible work done by so many professionals in help and many other kinds of work around the world in the fight against Covid-19. McCann Spain has paid tribute to the 'stars' of Spain with this moving tagline in a new campaign in conjunction with the national football league, LaLiga. The clip begins like any other sporting video, with two teams walking onto a pitch, but it takes a very different turn by aiming the applause normally shown to sportsmen at those helping the country overcome this pandemic. VIEW THE SPOT  The home has always been our refuge, and now, it's the best way to protect ourselves and others from this unprecedented situation. That's why IKEA Spain wants to pay tribute to our homes-the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination. The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. VIEW THE SPOT  DAVID Madrid has illustrated this 'It's Easier to Win at Home' print campaign for football magazine Libero which uses home and away football statistics to help stop the spread of COVID-19 by getting people to stay at home.VIEW THE ATLETICO AD VIEW THE REAL AD VIEW THE LIONEL AD VIEW THE SPAIN AD VIEW THE JAN OBLAK AD Hyundai: Vive Campisabalos is a village with the cleanest air within Spain and the 3rd of the world. We create VIVe, the first 100% rural and 100% electric carsharing by Hyundai. We provided free electric cars for the residents to use during one year through a mobile app and we installed electric charging stations. All in the hopes of becoming the first village with the cleanest air in the world.Agency: Havas PR VIEW MAIN FILM OUTDOOR VIEW CIGUENA OUTDOOR VIEW COSTUMBRES OUTDOOR VIEW OVEJAS OUTDOOR VIEW RUFINA OUTDOOR VIEW SIESTA OUTDOOR  Havas, Madrid has released this spot for Lancome asking what you would see if you saw your life from the outside.VIEW THE SPOT  A homage to 22 football enthusiasts that gathered to play the first Clasico in 1902.Agency: C14TORCE VIEW THE SPOT  Toys 'R' Us is back this holiday season with a charming new spot with a twist. As we get 'wrapped' up in buying presents, this film emphasises the new claim that 'playing' is a gift. The current pace of life, work and obligations gives us less time to enjoy, share and play together as a family. Toys 'R' Us wants to rescue the values of playtime for everyone, even Mr. Claus. The spot, created by LOLA MullenLowe, Madrid, shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realises he forgot something: a scenario that happens all too frequently in each of our lives today. VIEW THE SPOT La Liga: 42 Passions In order to launch their new musical identity, LaLiga synchronised the hearts of football fans' while they sang it. All the participants were fans of different and most importantly, rival football clubs. The outcome, rivalries can be put aside, the love for football is the same and unites everybody. The experiment was inspired by a scientific study carried out by the University of Gothenburg, Sweden, which linked the synchronisation of heartbeat rates of different people due to the emotions felt during singing the same song. Agency: McCann, Madrid VIEW OUTDOOR  Christmas time is here and everyone is in search of the perfect gift, but TOUS has the almost perfect option and it's even better. In this holiday campaign, TOUS, presents a musical that tells the story about the joy of giving with a song all about their unique packaging. The jewellery brand is about to celebrate 100 years of giving joy in its famous round box and they aren't taking themselves too seriously. You don't need to worry about wrapping the gift perfectly, what matters is what's inside. With a warmth and humour, Emma Roberts accompanies us on a holiday journey in this film directed by Belen Gayan. The campaign, created by LOLA MullenLowe, Barcelona, is an ode to Christmas: happiness, family, snow, sparkling lights, a catchy tune and of course, poorly wrapped gifts. VIEW THE SPOT Santander Bank: Fieeld Demo Banco Santander presented Fieeld, an original device enabling blind people to experience football like they have never been able to do it before. Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using the fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander. The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.VIEW THE TV SPOT VIEW THE CONCEPT  Contrapunto BBDO, Madrid has launched the 2019 Spanish Christmas Lottery campaign, with these four spots following four different stories. VIEW THE PILAR SPOT VIEW THE RAMON SPOT VIEW THE EMILIO SPOT VIEW THE CARMEN SPOT  Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love - a continuation of last year's award-winning 'The Time We Have Left'. The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Cordoba, who collaborated on the creation of the campaign.VIEW THE SPOT  November is Men's Health Awareness Month, peaking on 19 November with International Man's Day. And it is a month where a male attribute-the moustache-takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a 'fuzztache' or 'bumfluff', amongst other things. This is the insight being used by Gillette, in collaboration with Proximity Spain, in their new campaign, entitled 'A Moustache | My Moustache' with the claim 'It takes a real man to start being you'.VIEW THE SPOT  David Mad, Madrid has released these three spots for Twitter.VIEW THE ROOMMATES SPOT VIEW THE OFFICE SPOT VIEW THE COUPLE SPOT  Twitter has been on fire in Spain while one of Madrid's most popular mysteries was finally being resolved. For more than 35 years rumours have been circulating about a ghost who lives in the iconic Spain building on Madrid's main avenue. The legend is part of Madrid's spooky history. Now the ghost can finally rest in peace... with amenities. RIU hired him from the beyond to promote its beautiful new 4 star hotel and now he's living la vida skybar.Agency: LOLA MullenLowe, Barcelona VIEW THE SPOT Audi: e-tron Room: The Future Paradox DDB presents Audi's futuristic technology to the public through the world's most advanced hyper-reality experience. In "e-tron room: the Future Paradox" participants travel through time, passing different tests until they reach their final destination: the future. "e-tron room: the Future Paradox" will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday. After finishing in Madrid, it will open its doors in Barcelona (Carrer Arago, 425) from 27 January to 16 February. . VIEW THE CONCEPT  Everything changes, even the cinema. And with that transformation there are characters and styles that have gone out of fashion and have inevitably been consigned to oblivion. This is inspiration behind DDB's campaign for Audi's sponsorship of the San Sebastian Film Festival. In this 2-minute audiovisual piece, Audi presents a group of characters whose roles have been disappearing from the cinema. A group therapy session for the Forgotten Characters Association (FCA), a fictional association in which each of the protagonists tries to face the aftermath of oblivion. VIEW THE SPOT PornHub: The Dirtiest Porn Ever At Pornhub, we're all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world's shores each year, we could all stand to clean up our act. That's why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up... we want you to get down and dirty. Watch the video on Pornhub, and for every view weâll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches! Agency: Officer&Gentleman, Madrid. VIEW THE CONCEPT Orange / Google: AR Show Real Madrid vs. Celta de Vigo On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.VIEW OUTDOOR  British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there's still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. And online, the hateful rhetoric only gets worse. That leads many in the UK to speculate that this is one of the main reasons England's Premier League, like most of the world's top football leagues, still has yet to see an openly gay or bisexual footballer in its ranks. Irish betting giant Paddy Power, who have a history of fighting homophobia in the sport, want to change that.Agency: Officer&Gentleman, Madrid VIEW THE SPOT Paddy Power: Tiger's Arrived Tiger is back in Northern Ireland putting his skills to the test at port rush in this tongue in cheek campaign via Officer&Gentleman, Madrid for Paddy Power.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR International Committee of the Red Cross: Break The Prejudice The International Committee of the Red Cross has launched a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person's photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family. VIEW THE SPOT Magnum: Pleasure Icon Artist Brendan Monroe and LOLA MullenLowe, Madrid have created this 'Pleasure Icon' campaign for Magnum Ice Cream. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW OUTDOOR  For Pride month, Magnum and LOLA MullenLowe have launched an endearing but honest radio campaign that tells the stories of three people searching for the freedom to indulge in their guilty pleasures. In this campaign, guilty pleasures are simply kissing, hugging and caressing, and showing affection for someone of the same sex. Because in many countries around the world, these simple acts of love can send you to prison. Something that we wanted to remind people of during Pride month. Unilever, Magnum's parent company heavily supports the LGBTQ community and encourages all Unilever employees to share a common goal of endorsing respect, individuality, diversity, and equality throughout the organisation.PLAY THE CARESSES SPOT PLAY THE HUG SPOT PLAY THE KISS SPOT  By 2050, there will be more plastic in the seas than fish, according to a UN report. An estimated 8 million tons of plastic waste enter the oceans annually. In Spain alone, every 7 minutes, 600 kilos of plastic are dumped in the sea. This is the exact amount of plastic that Corona has used to build an art installation to raise awareness of this fact. Spanish agency La Despensa has been in charge of developing this activation and campaign in Spain. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day. In a series of adorably bizarre spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda triangle and tornados in search of a more joyful world. Krispy Kreme is a brand that's dedicated to bringing the world joy in each of its freshly baked doughnuts and they believe the world would be a more joyful place if it was shaped like a doughnut.Agency: LOLA MullenLowe, Madrid VIEW THE TORNADO SPOT VIEW THE BERMUDA TRIANGLE SPOT VIEW THE DINOSAUR SPOT  IKEA brought to life the iconic living rooms of the most beloved families of all times, through tons of furniture combinations in lots of different styles and sizes - and at affordable prices. Weâve grouped all the products for each room for you, so it's easy to recreate what you see here in your own home. Take a look and make your living room iconic with IKEA. Agency: Publicis Spain.VIEW THE SIMPSONS AD VIEW THE FRIENDS AD VIEW THE STRANGER THINGS AD |
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