 |
Seen and noted
 Recycling, reuse, reduction of emissions, carbon footprint .These are concepts that are increasingly ingrained, not only in the vocabulary of brands, but also in their processes and in their purposes to promote the circular economy and a more respectful commercial activity with the environment. In a context of growing concern for the environment, recycled plastic has become an ally for companies to achieve their sustainability goals. The campaign presents the new recyclable plastic bottle in all its ranges. VIEW THE SPOT  Many people see Europe as a continent divided. When a major football competition like UEFA EURO 2020 rolls around, tensions can run high and historical rivalries come to the forefront. However, while there's always a high level of enthusiastic banter among European football supporters , those rivalries stay on the pitch. But while any brand can make that statement, only Booking.com can prove it. How? With their data. As the Official Accommodation Partner of UEFA EURO 2020, the Booking.com team wanted to prove that travel opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals. And what better scenario to put this theory to the test than the biggest sports competition between European nations, and the first UEFA EURO tournament in history to take place in 11 different venues across the continent. Agency: Officer & Gentleman VIEW THE SPOT  Pornhub, the world's largest adult network. launched today Remastured, an innovative project employing the latest technology to restore some of the oldest and steamiest erotic films ever produced. Because if you thought our generation was kinky... wait until you see how they got it on back in the day. While you might think of dirty videos as something from modern times, the truth is that people have been shooting porn since the birth of the motion picture in the late 1800's. And though the earliest examples may feature things as timid as a kiss (which was, in fact considered pornographic at the time), erotic films quickly evolved to encompass all the categories one can find on Pornhub.com today. VIEW THE REMASTURED SPOT VIEW THE AFTER THE BALL SPOT VIEW THE BED TIME FOR THE BRIDE SPOT VIEW THE KISS SPOT VIEW THE UNDRESSING SPOT  Cheil Worldwide Espana and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and carers but to control utilities in their homes, such as lights and TV, after the disease impacts their ability to speak or move. VIEW THE SPOT  When it comes to period care, not everyone is considered. From harmful misconceptions to the marginalisation of trans and non-binary people, progress needs to be made in order to support all those who menstruate. To showcase the importance of period inclusivity, period subscription service Freda has launched a campaign for Cycle, its new range of products free from preconceptions. VIEW THE SPOT  DAVID, Madrid has released this 'Confusing Times' campaign for Burger King asking what the most confusing thing about these confusing times is? Is it the Impossible Whopper, a Whopper made without beef that tastes just like a Whopper...VIEW THE SPOT LISTEN TO THE SPOT  TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, is celebrating Motherâs Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear. Under the slogan, "We are Mothers, we are Bears", TOUS highlights the similarities that mothers share with the bear, the brandâs icon. VIEW THE SPOT  We all had to learn to live with uncertainty. But some have managed to face it and move forward, despite everything. That's what our latest campaign for Cupra is all about, announcing its participation in the first-ever Extreme E Championship starting this last weekend in Saudi Arabia. An event that aims to promote sustainability and the incorporation of electric vehicles into the competition to help protect our planet. Uncertainty for some. An impulse for CUPRA.VIEW THE SPOT Netflix Sony Playstation: Unboxing For the launch of the PlayStation 5, FCB&FiRe teamed up with Netflix and PlayStation to produce the first-ever unboxing film shot live to create a real gaming experience. FCB&FiRe jumped on a trend weâre now seeing gain steam around the globe with consumer brands. VIEW THE CONCEPT Burger King : The Menu Court DAVID, Madrid and Burger King have launched 'The Menu Court', a NBA 2K21 court made for you to eat. Shoot from the different products on the court and get them for free if you make the shot.VIEW THE SPOT  #NoMoreMatildas is a campaign of AMIT (Association of Women Researchers and Technologists) that intends to denounce the consequences of the Matilda Effect. An idea of Gettingbetter with the collaboration of Dospassos that aims to recover scientific role models to arouse interest in science among girls and teenagers.VIEW THE SPOT  Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in its latest campaign 'It's on Us'. Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of their appearance fee. Dove worked with LOLA MullenLowe and different independent casting agencies to develop this ground breaking challenge. Models across various collectives and backgrounds were hired to participate. #ItsOnUs furthers Dove's commitment to drive change and empower women by striving for an inclusive representation of beauty. VIEW OUTDOOR  Be Sweet, Madrid compairs boobs to books in this love them, feel them and enhance them campaign titled 'An Amazing Pair of Books' for GC Aesthetics.VIEW THE SPOT  Spanish fashion brand LOEWE, under the creative direction of Jonathan Anderson, presents 'A Show in the News',the brand's Fall Winter 21 collection, reimagined in a striking and bold new format. Originally scheduled to take place today (5 March 2021), LOEWE's Fall Winter runway show was cancelled last month. The collection is now being showcased via printed material, in a tangible and immersive format, as close to a physical fashion show as would be possible. VIEW THE SPOT  The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor's employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free. The american company, aware that competitors wonât be able to resist this product, extends an invitation to every worker of these companies who visits KFC back doors on 27 February will receive a free burger. In order to present the idea, PS21 has created a film in which the popular Colonel Sanders is about to take a bite in the centre of the table, surrounded by some of their competitorâs employees. VIEW THE SPOT  DAVID Madrid and Halls had released this 'Checkmate' campaign, a limited-edition packaging each printed with iconic chess openings, like the King's Gambit, Vienna Game, among others. As chess becomes a global phenomenon (European sign-ups to chess.com have increased 72% from October to November), the iconic Mondelez Internatio"al candy brand developed new positioning for Halls: "Breathe for it." It's all about inviting people to take a deep breath and focus on their everyday challenges. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  TBWASpain has released this 'Sebas & Alicia' spot for McDonald's McAuto, which follows the tale a boy and a girl who works at the drive-thru.VIEW THE SPOT  Starring Game Of Thrones actress Nathalie Emmanuel, Cupra Formentor throws us into space from the get-go, intercutting the decent with images of childhood to invoke a metaphor for life.Directed by Nicolas Mendez in collaboration with &Rosas Agency, and with a tempered score by Loyle Carner, this elegantly constructed, nerve-fraying ad features some excellent film craft.VIEW THE SPOT  'Emotions Bring Us Together' in this new film for FC Barcelona via Miller O'Connor, Barcelona.VIEW THE SPOT Mc Donald's Spain: Big Good A Burger Created To Help McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWASpain has taken part in this process of co-creation together with the brand to launch this new product.Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain VIEW THE SPOT National Lottery: Sharing As Never Before Contrapunto BBDO Spain, reminds viewers of the thousands of personal stories that lie behind the Christmas Lottery tickets that have been shared over the years, and how, this year, many of these stories will be very unexpected. The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Yearâs Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Year after year, people all over Spain await the arrival of the Christmas Lottery campaign, whose ads have also achieved international acclaim, such as winning the Grand Prix at Cannes in 2016. Given that this is such an extraordinary year, it made sense that a campaign featuring a tradition so deeply rooted in Spanish society would also portray the extraordinary circumstances that we are all living today. However, far from focusing on the current context, this yearâs campaign takes us on an emotional journey through the history of this unique lottery to remind us not only of how long it has been an integral part of peopleâs lives but also to show us the power it has to deliver highly emotional messages. VIEW THE SPOT  LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil, the pioneering exporter that has become the number one olive oil in the world. LOLA MullenLowe has been tasked with planning and developing a creative strategy for the international marketplace with specific emphasis on the United States. VIEW THE SPOT  "Triangle Man" tells the story of Gary, a young guy who, inspired by new Doritos STAX and its distinctive triangular packaging, discovers his gift for playing the triangle at a local music store. Through a 2-minute spoof documentary, we discover the intimate corners of Gary's life: his family, his girlfriend, the first producer that believed in him and even some of his celebrity friends. The world becomes a little less round, as triangle mania spreads across the globe. But Gary still has the same bold attitude that made him choose such a curious instrument.VIEW THE SPOT  Recognizing the importance of putting your best face forward at all times, especially when youâre meeting new people, DAVID Madrid collaborated with WPP@Unilever to create the "Love at First Sight," a launch campaign for the new Pond's Men Pore Vacuum. "Love at First Sight" shares the unlikely love story of two young professionals with offices across from one another. VIEW THE SPOT Bankia: Digital Humanism CLV, Madrid has released this 'Digital Humanism' for Bankia.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Have you ever thought about the power of skin? How it can help to release stress or act as a silent affirmation of belonging, how itâs one of our most powerful means of communication? As we all know, words are powerful, but itâs when they come up short that we truly experience the power of skin. Since 1984, Sanex has promised to keep skin healthy and in this new campaign, it elevates this promise and gives it new meaning. It goes much deeper than skin. It shows how caring for it means recognising its powers, as well as acknowledging our own power to positively impact the lives of those around us. This is the message that Sanex delivers, bringing to life its brand purpose, in the new equity campaign created by Contrapunto BBDO.VIEW THE SPOT  To make the wishes of four children with serious illnesses come true âsendingâ them into space, and demonstrate that, in a bad time, wishes can take you wherever you want. Agency: Tiempo BBDO Spain.VIEW THE SPOT  Magnum ice cream today announced its latest collaboration with contemporary artists from around the world to create a limited-edition line of stylish beach towels. Measuring up to 3x3 meters (10ft), the bespoke line of beach towels, encourage everyone to practice safe social distancing while coming together to share in moments of pleasure this summer. The collection combines the practicality of a beach towel, or for urban dwellers a picnic blanket, with new modern and stylish art work created as part of Magnum's #TrueToPleasure campaign which partners with multi-platinum singer, songwriter and activist, Halsey.Agency: LOLA MullenLowe VIEW THE SPOT  When young talent first step into FC Barcelona's La Masia, a coach shows them a large mural with photos of former soccer players who also walked the halls of the school. The coach asks the rookies how many faces they recognize. It is then when they realize the challenge ahead, it is then they realize how difficult it will be to be called to play in the first team. And while reason tells them that it is practically impossible, the excitement of possibly achieving it drives them to keep trying. Agency: &Rosas VIEW THE SPOT PornHub: Big Package for Small Businesses When it comes to businesses bouncing back from the pandemic, size matters. That's why Pornhub decided to lend a hand with their 'Big Package For Small Businesses.' Because no matter where you are, if yours is little and it needs some big time stimulation, PornHub's here to help. So starting from July 14, PornHub's giving away free ads on Pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that receives over 120 million very happy visitors a day? Just go to the website to apply and if you're selected, they'll create a customized ad for your business, inspired by ours. So, instead of tightening your belt in this economy, let us help you loosen it. From New York City to Tokyo, get to know some of the small businesses around the world that have already taken advantage of our Big Package. Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT  Magnum ice cream today announced its latest collaboration and boldest campaign yet with international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings us happiness. While the barriers that exist cannot be ignored Magnum, in partnership with Halsey, wants to continue to inspire and encourage everyone to be true to themselves. A champion for creativity, Halsey has always believed that no one should be held back.Agency: LOLA, Mullenlowe VIEW THE SPOT  For the very first time since 1978, Spain won't have a Pride Parade. This iconic celebration has been cancelled due to the exceptional situation we are living in, but DAVID Madrid has launched "Pride Riders", an activation to give visibility to the LGBTQIA+ community. Under the concept "The pride is on you. The parade is on us", this cheerful activation has decorated more than 415 delivery bikes that will march throughout Spain's biggest cities like Barcelona, ââValencia, Alicante and Seville, among others. VIEW THE SPOT  Pornhub has launched its 'Premium Lovers' membership, designed to help couples better explore and understand their partners' sexual interests. With features like a single account with two separate logins, a lovers playlist (to share what turns you both on) and recommendations based on the personal tastes you share, it's the perfect tool for partners to explore their fantasies together. When you're in a relationship, you're supposed to share everything with your partner. But we all have our dirty little secrets. So, for the launch of Premium Lovers, Pornhub brought together real couples to find out how much they really know about their partners' taste in porn. The video was created by the brand's longtime creative agency Officer & Gentleman and was shot in NYC by viral content creators Whoisthebaldguy. Agency: Officer&Gentleman, Madrid. VIEW THE SPOT  Pornhub has released this humorous video to celebrate International Masturbation Day, which takes place every year on May 28th. Ever since the start of the pandemic, we've all had to adapt to working from home pretty quickly; and for a lot of us, that meant being connected to our coworkers on video calls throughout the day. But as we've seen recently in the numerous zoom fail videos that have come to light, some people are still getting the hang of the technology. To create the video, Pornhub teamed up with longtime creative agency Officer & Gentleman and the viral production studio Whoisthebaldguy, shooting with participants across the United States.VIEW THE SPOT  Serviceplan Spain has released this new Visit Valencia campaign. The positive spirit of the Visit Valencia campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Gimenez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that Valencia has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit Valencia tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of Valencia. VIEW THE SPOT Pornhub: The Cleanest Porn Ever The COVID-19 pandemic hasnât just changed our lives; itâs changed our sex lives too. Thatâs why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create "The Cleanest Porn Ever", a series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex. Because even if COVID-19 keeps us apart, we can still come together.Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT  Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to "recycle" together some of the most iconic television commercials in the history of Spanish advertising. All with the aim of raising awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too. Ecovidrio shows with this CSR campaign how everything can change if it is recycled, even advertising, a pioneering concept that enhances the need to combat climate change through recycling, with the motto "Recycling gives life. Infinite lives". VIEW THE SPOT Burger King : Unhappy Birthday Hard to celebrate your kid's birthday on lockdown? Share a photo of your kid's birthday cake with us and we'll throw him a King's Birthday as soon as we can be together again. Participate on our Facebook and Instagram channels #UnhappyBirthday.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
New print from Spain
A new spot for Seagrams Gin from &Rosas. Spain