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Seen and noted
 "In the darkest moments, the stars shine". And nothing is truer of that then the incredible work done by so many professionals in help and many other kinds of work around the world in the fight against Covid-19. McCann Spain has paid tribute to the 'stars' of Spain with this moving tagline in a new campaign in conjunction with the national football league, LaLiga. The clip begins like any other sporting video, with two teams walking onto a pitch, but it takes a very different turn by aiming the applause normally shown to sportsmen at those helping the country overcome this pandemic. VIEW THE SPOT  The home has always been our refuge, and now, it's the best way to protect ourselves and others from this unprecedented situation. That's why IKEA Spain wants to pay tribute to our homes-the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination. The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. VIEW THE SPOT  DAVID Madrid has illustrated this 'It's Easier to Win at Home' print campaign for football magazine Libero which uses home and away football statistics to help stop the spread of COVID-19 by getting people to stay at home.VIEW THE ATLETICO AD VIEW THE REAL AD VIEW THE LIONEL AD VIEW THE SPAIN AD VIEW THE JAN OBLAK AD Hyundai: Vive Campisabalos is a village with the cleanest air within Spain and the 3rd of the world. We create VIVe, the first 100% rural and 100% electric carsharing by Hyundai. We provided free electric cars for the residents to use during one year through a mobile app and we installed electric charging stations. All in the hopes of becoming the first village with the cleanest air in the world.Agency: Havas PR VIEW MAIN FILM OUTDOOR VIEW CIGUENA OUTDOOR VIEW COSTUMBRES OUTDOOR VIEW OVEJAS OUTDOOR VIEW RUFINA OUTDOOR VIEW SIESTA OUTDOOR  Havas, Madrid has released this spot for Lancome asking what you would see if you saw your life from the outside.VIEW THE SPOT  A homage to 22 football enthusiasts that gathered to play the first Clasico in 1902.Agency: C14TORCE VIEW THE SPOT  Toys 'R' Us is back this holiday season with a charming new spot with a twist. As we get 'wrapped' up in buying presents, this film emphasises the new claim that 'playing' is a gift. The current pace of life, work and obligations gives us less time to enjoy, share and play together as a family. Toys 'R' Us wants to rescue the values of playtime for everyone, even Mr. Claus. The spot, created by LOLA MullenLowe, Madrid, shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realises he forgot something: a scenario that happens all too frequently in each of our lives today. VIEW THE SPOT La Liga: 42 Passions In order to launch their new musical identity, LaLiga synchronised the hearts of football fans' while they sang it. All the participants were fans of different and most importantly, rival football clubs. The outcome, rivalries can be put aside, the love for football is the same and unites everybody. The experiment was inspired by a scientific study carried out by the University of Gothenburg, Sweden, which linked the synchronisation of heartbeat rates of different people due to the emotions felt during singing the same song. Agency: McCann, Madrid VIEW OUTDOOR  Christmas time is here and everyone is in search of the perfect gift, but TOUS has the almost perfect option and it's even better. In this holiday campaign, TOUS, presents a musical that tells the story about the joy of giving with a song all about their unique packaging. The jewellery brand is about to celebrate 100 years of giving joy in its famous round box and they aren't taking themselves too seriously. You don't need to worry about wrapping the gift perfectly, what matters is what's inside. With a warmth and humour, Emma Roberts accompanies us on a holiday journey in this film directed by Belen Gayan. The campaign, created by LOLA MullenLowe, Barcelona, is an ode to Christmas: happiness, family, snow, sparkling lights, a catchy tune and of course, poorly wrapped gifts. VIEW THE SPOT Santander Bank: Fieeld Demo Banco Santander presented Fieeld, an original device enabling blind people to experience football like they have never been able to do it before. Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using the fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander. The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.VIEW THE TV SPOT VIEW THE CONCEPT  Contrapunto BBDO, Madrid has launched the 2019 Spanish Christmas Lottery campaign, with these four spots following four different stories. VIEW THE PILAR SPOT VIEW THE RAMON SPOT VIEW THE EMILIO SPOT VIEW THE CARMEN SPOT  Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love - a continuation of last year's award-winning 'The Time We Have Left'. The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Cordoba, who collaborated on the creation of the campaign.VIEW THE SPOT  November is Men's Health Awareness Month, peaking on 19 November with International Man's Day. And it is a month where a male attribute-the moustache-takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a 'fuzztache' or 'bumfluff', amongst other things. This is the insight being used by Gillette, in collaboration with Proximity Spain, in their new campaign, entitled 'A Moustache | My Moustache' with the claim 'It takes a real man to start being you'.VIEW THE SPOT  David Mad, Madrid has released these three spots for Twitter.VIEW THE ROOMMATES SPOT VIEW THE OFFICE SPOT VIEW THE COUPLE SPOT  Twitter has been on fire in Spain while one of Madrid's most popular mysteries was finally being resolved. For more than 35 years rumours have been circulating about a ghost who lives in the iconic Spain building on Madrid's main avenue. The legend is part of Madrid's spooky history. Now the ghost can finally rest in peace... with amenities. RIU hired him from the beyond to promote its beautiful new 4 star hotel and now he's living la vida skybar.Agency: LOLA MullenLowe, Barcelona VIEW THE SPOT Audi: e-tron Room: The Future Paradox DDB presents Audi's futuristic technology to the public through the world's most advanced hyper-reality experience. In "e-tron room: the Future Paradox" participants travel through time, passing different tests until they reach their final destination: the future. "e-tron room: the Future Paradox" will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday. After finishing in Madrid, it will open its doors in Barcelona (Carrer Arago, 425) from 27 January to 16 February. . VIEW THE CONCEPT  Everything changes, even the cinema. And with that transformation there are characters and styles that have gone out of fashion and have inevitably been consigned to oblivion. This is inspiration behind DDB's campaign for Audi's sponsorship of the San Sebastian Film Festival. In this 2-minute audiovisual piece, Audi presents a group of characters whose roles have been disappearing from the cinema. A group therapy session for the Forgotten Characters Association (FCA), a fictional association in which each of the protagonists tries to face the aftermath of oblivion. VIEW THE SPOT PornHub: The Dirtiest Porn Ever At Pornhub, we're all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world's shores each year, we could all stand to clean up our act. That's why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up... we want you to get down and dirty. Watch the video on Pornhub, and for every view weâll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches! Agency: Officer&Gentleman, Madrid. VIEW THE CONCEPT Orange / Google: AR Show Real Madrid vs. Celta de Vigo On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.VIEW OUTDOOR  British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there's still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. And online, the hateful rhetoric only gets worse. That leads many in the UK to speculate that this is one of the main reasons England's Premier League, like most of the world's top football leagues, still has yet to see an openly gay or bisexual footballer in its ranks. Irish betting giant Paddy Power, who have a history of fighting homophobia in the sport, want to change that.Agency: Officer&Gentleman, Madrid VIEW THE SPOT Paddy Power: Tiger's Arrived Tiger is back in Northern Ireland putting his skills to the test at port rush in this tongue in cheek campaign via Officer&Gentleman, Madrid for Paddy Power.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR International Committee of the Red Cross: Break The Prejudice The International Committee of the Red Cross has launched a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person's photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family. VIEW THE SPOT Magnum: Pleasure Icon Artist Brendan Monroe and LOLA MullenLowe, Madrid have created this 'Pleasure Icon' campaign for Magnum Ice Cream. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW OUTDOOR  For Pride month, Magnum and LOLA MullenLowe have launched an endearing but honest radio campaign that tells the stories of three people searching for the freedom to indulge in their guilty pleasures. In this campaign, guilty pleasures are simply kissing, hugging and caressing, and showing affection for someone of the same sex. Because in many countries around the world, these simple acts of love can send you to prison. Something that we wanted to remind people of during Pride month. Unilever, Magnum's parent company heavily supports the LGBTQ community and encourages all Unilever employees to share a common goal of endorsing respect, individuality, diversity, and equality throughout the organisation.PLAY THE CARESSES SPOT PLAY THE HUG SPOT PLAY THE KISS SPOT  By 2050, there will be more plastic in the seas than fish, according to a UN report. An estimated 8 million tons of plastic waste enter the oceans annually. In Spain alone, every 7 minutes, 600 kilos of plastic are dumped in the sea. This is the exact amount of plastic that Corona has used to build an art installation to raise awareness of this fact. Spanish agency La Despensa has been in charge of developing this activation and campaign in Spain. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day. In a series of adorably bizarre spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda triangle and tornados in search of a more joyful world. Krispy Kreme is a brand that's dedicated to bringing the world joy in each of its freshly baked doughnuts and they believe the world would be a more joyful place if it was shaped like a doughnut.Agency: LOLA MullenLowe, Madrid VIEW THE TORNADO SPOT VIEW THE BERMUDA TRIANGLE SPOT VIEW THE DINOSAUR SPOT  IKEA brought to life the iconic living rooms of the most beloved families of all times, through tons of furniture combinations in lots of different styles and sizes - and at affordable prices. Weâve grouped all the products for each room for you, so it's easy to recreate what you see here in your own home. Take a look and make your living room iconic with IKEA. Agency: Publicis Spain.VIEW THE SIMPSONS AD VIEW THE FRIENDS AD VIEW THE STRANGER THINGS AD  Monday comes, and the ritual begins, countless people across the world meet on their sofas to see the new episode of Game of Thrones. Magnum knows it and they also know that your favorite series is even better with a pint of delicious, wintery, ice cream. So for the final season of this epic show, they joined HBO Spain in creating a series of limited edition spoons to promote their pints and one of the greatest shows of all time. Agency: LOLA Mullenlowe, MadridVIEW THE SPOON AD VIEW THE TARGARYEN AD VIEW THE STARK AD VIEW THE LANNISTER AD VIEW THE GREYJOY AD  Since 1959 Cornetto has been talking to teens about love through actors pretending to fall in love. But for their 60th anniversary this year they decided to help the actors fall in love for real. "Making of Love" is a true love story that was hatched with a match-making plan. LOLA MullenLowe, Madrid, started with a massive casting call with over 100 teens vying for the starring roles. But this time we weren't looking for actors, we were looking for soulmates. VIEW OUTDOOR  McDonald's knows how hard it is to make kids eat their fruits and veggies. That's why we're teaming up with parents to select the best fruits and veggies to be on our Happy Meal. That way kids will learns how they can be as tasty and fun as our burgers and fries. Agency: TBWAVIEW THE PANTHER AD VIEW THE TIGER AD VIEW THE LION AD  'Backwards Stories,' the new campaign from Vauxhall, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra's reverse parking camera. Jack and The Beanstalk, Cinderella and The Ugly Duckling are retold in a new and unique way; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble beginnings - and beyond. Velocity (the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup) and MRM Madrid have collaborated with animators from around the world - Brazil, Spain and the UK - to create a new Vauxhall Astra campaign.VIEW THE JACK AND THE BEANSTALK SPOT VIEW THE UGLY DUCKLING SPOT VIEW THE CINDERELLA SPOT VIEW THE MAKING OF SPOT  Pornhub released today 'The Bonerless Bathing Suit,' the answer to that age old problem: The unintentional beach boner. Created using the adult brand's patented "Bonerless Technology", their new line of practical swimwear is designed to save men from the most embarrassing of beachside blunders. Inconvenient and unwanted erections, all men experience them sometimes. Introducing Pornhub's Bonerless Bathing Suit, the cure for the beach boner blues. Agency: Officer&Gentleman, Madrid.VIEW THE SPOT  This year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum's mission to #NeverStopPlaying than Iris? This is a woman who has always pursued her own path to pleasure. Agency: LOLA MullenLowe, Madrid.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum's mission to #NeverStopPlaying than Iris? This is a woman who has always pursued her own path to pleasure. Agency: LOLA MullenLowe, Madrid.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In the music sector, many artists collaborate with one another on duets. But with "Be The Meister" this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. Agency: Proximity, Barcelona VIEW THE SPOT  There is a moment in the lives of young people when they feel obligated to imitate trends imposed on them by society. But this "demon" has his days numbered, thanks to someone who will help them expel that entity from their bodies and their thoughts: The AXORCIST. AXE wants to banish that mysterious force that tries to convince young people that they have to follow parameters to be considered beautiful or successful. AXE wants you to be yourself and celebrate the uniqueness you already have. The campaign was created by LOLA MullenLowe, BarcelonaVIEW THE WHO AM I SPOT VIEW THE BARBERSHOP SPOT VIEW THE GYM SPOT  Birthdays should be happy, come to Burger King and book a 'Clown Free' party. Agency: Lola MullenLowe.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Aliens, stratospheric, from another planet. Football fans and the media do not fall short when looking for adjectives to give to F.C Barcelona players. In T.V., newspapers and social media, footballers are given the most incredible kinds of praise, going as far as to compare them to beings from out of this world. But, what would a real alien think about this? Moreover, what would happen if an alien met face to face with Barca's players? This is the funny situation that sets in motion DDB Spainâs last campaign for Audiâs sponsorship of the F.C. Barcelona. The video takes place in F.C. Barcelona's locker room. VIEW THE SPOT  Creation of the poster for the fourth edition of the Minorca Cinema Festival. Balearics. Spain. Agency: nouvellevagu.esVIEW THE AD  The automobile market is on a fast path to change. Every day more and more innovations are transforming the sector inclining it to electricity as a eco-friendlier and more efficient fuel alternative. This trend is responding to a new way of understanding mobility, a 180 degree that aims to transform the automobile market forever and change our way of enjoying driving. This is the context that inspired DDB Spain to create their latest campaign for the Audi e-tron, the first 100% electric car of the brand. VIEW THE FRANCESA AD VIEW THE RUSA AD VIEW THE SUFRAJISTAS AD |
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