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Seen and noted
 The Heroes of Today platform launches its annual film to highlight a problem that today's female athletes continue to face and even so, it is still not talked about enough. The plot of the movie centres on the speech of a coach who tries to encourage a female athlete before a big competition. The coach does everything he can to lift her spirits as she looks despondent, and appeals to her strength and her ability to never give up and to pursue her dream to the end. Surprisingly, in the end we discover that the coach was abusing the protagonist. All that talk of empowerment was in reality a lie to keep her there so that she would not denounce what was happening. In the end, our protagonist decides to pluck up her courage and confess the truth to the press, ignoring the pressure of losing a dream.VIEW THE SPOT Burger King: Even More Confusing Times David Madrid has released "Even More Confusing Times," a new film for Burger King directed by Blur directors Victor Aguilar and Egoitz Audikana. The film promotes the new meatless chicken nuggets offering at Burger King and shows how the world keeps getting more and more confusing.VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE TV THIRD SPOT VIEW THE FOURTH TV SPOT VIEW THE MAX AD VIEW THE MESSAGES AD VIEW THE SANITIZING AD Opera GX: The Opera GX Village Opera GX Village in Andorra promises "top of the line setups in every room, more LEDs than an eSports final and some of the lowest taxes in the world." Opera GX, the first browser for gamers, announced today plans to venture from browser development into property development and build a gated community just for gamers. Located in the heart of the European country of Andorra, each home in "Opera GX Village" will come equipped with everything a professional gamers needs. Agency: Officer& Gentleman VIEW THE CONCEPT  In the latest work from Persil, the detergent brand has taken the bold move to create a hoax campaign in a bid to harness the power of the gaming community and get kids excited about the outdoors, creating a greater balance between playing in the real world and virtual worlds. Over the past week, gaming influencers such as Ethan The Gamer have been creating hype for the latest game to hit shelves - a simple sports simulation console game called TAG. Agency: LOLA MullenLowe VIEW THE SPOT  The more you skate, the more you scratch your skateboard. That's the whole idea behind Activision's latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk's Pro Skater 1+2 prizes. The campaign just launched in the US across digital and social media. Agency: DAVID, Madrid VIEW OUTDOOR Val Venosta: The Exchange Serviceplan Spain launched a campaign for The Association of Fruit and Vegetable Producers of Val Venosta (Vip) during the week of the Patron Saint of Santa Dorotea in Spain on "El Dia del Frutero" (the day of Fruit). The initiative took the form of a mini reality show, with singer and influencer Natalia Rodriguez and Greengrocer Felix Vazquez exchanging roles for a day. The campaign is designed to support Spanish small businesses and introduce local businesses to the digital world, whilst making the next generation aware of the importance of neighbourhood greengrocers. VIEW THE CONCEPT CRIS Cancer Foundation: The Battle Inside Cheil Worldwide Spain has created a video game mod for the global cancer organisation CRIS Cancer Foundation. Designed to connect a new generation with the battle against leukaemia and build awareness and support for the independent non-profit organisation, the work is dedicated to facilitating and developing innovative research to beat cancer. The game, called 'The Battle Inside', is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. VIEW THE CONCEPT  Rebellion has always been part of the DNA of Scalpers, the Spanish textile company born in Seville in 2007. The brand is characterised by its spirit of rebellion, represented in its logo: a skull, which in some way symbolises that spirit of doing things differently. Agency: Wunderman Thompson, SpainVIEW THE SPOT  Christmas is coming, and among manic Christmas shopping and office parties, there's another festive tradition that gets people talking: Christmas ads. Nowhere does this debate happen more than on Twitter, so this year, those conversations have inspired the platform to launch one of the most unique adverts of the season. It starts back in November 2020, when @DanannMcAleer tweeted saying that at age seven he wrote the perfect Christmas advert, a story he wrote as a child, complete with illustrations. He even tagged John Lewis inviting them to use it for their 2021 campaign. Agency: DAVID, Madrid VIEW THE SPOT  Black Friday campaign for the Mais que Auga gym chain. The objective was to promote a Black Friday offer.Agency: teiga, studio VIEW THE SPOT  Arcos, a Spanish company dedicated to the manufacture of cutlery, has launched "Clara", a short film that pays tribute to all those anonymous chefs who have a passion for cooking: the chef in the taverns, the small bars, the cook in the neighborhood. In short, to all those chefs who, after two difficult years, have known how to reinvent themselves and be reborn. "Clara" is an animated short that tells the story of Clara: a cook passionate about her work, who faces the closure of the restaurant where she works, and with it, the end of her dreams.Agency: El Ruso de Rocky VIEW THE SPOT  TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, launches its first co-created campaign, "Made of TOUS". The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. It will be presented worldwide today, December 1st, and will appear in audiovisual, digital and written media in countries in which TOUS is present. The "Made of TOUS" campaign is a clear move towards creativity and has been developed by LOLA Mullenlowe Barcelona. VIEW THE SPOT  To launch an aggressive Black Friday offer, Meufit used different aggressively positioned black animals as its offer.Agency: teiga, studio VIEW THE CROW AD VIEW THE PANTHER AD VIEW THE DOG AD  This Christmas Amazon Prime Video are celebrating the power of a Smile, and how true joy can come from the most unlikely of friendships. Agency: CYW Spain. VIEW THE SPOT Panenka: The Handwriting Of God Almost a year has gone by since the football legend, Diego Armando Maradona, passed away. He was a charismatic athlete who left an eternal legacy for the world. His incredible talent and his one of a kind personality have been recognized everywhere. Maradona was an absolute genius that reveled in the magic of football. No moment proves it more than the "Hand of God" - the legendary goal that made history at the 1986 World Cup in Mexico. The "Hand of God" inspired an entire nation. A hand that is a true legend. A hand that signed millions of shirts and wrote thousands of dedications.Agency: LOLA MullenLowe, Barcelona VIEW THE CONCEPT  Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be.Agency: LOLA MullenLowe, Madrid VIEW THE SPOT  70% of the ingredients used by McDonald's to make hamburgers in Spain come from local suppliers. To demonstrate its commitment to Spanish farmers and ranchers, the multinational has decided to install its emblematic totem poles in fields that form part of its supply chain and thus vindicate its obsession with the quality of its products. Agency:True VIEW THE SPOT  But to get one, you have to wait for the scariest time of the day. DAVID Madrid has released this Halloween campaign for Burger King titled '3am Apparitions.'Agency: DAVID, Madrid VIEW THE SPOT  eLaLiga Santader returns to the charge with a spectacular spot, created by creative agency Sra. Rushmore, in order to announce the major developments of the 21/22 season championship, organized by EA SPORTS in cooperation with LaLiga. Under the title "100%", the spot invites us to overcome our limits, to give the unimaginable and achieve what no one else can achieve if we want to triumph in the most demanding esports competition in the world. The piece is directed once again by Keane Pearce and produced by Blur Films and the post-production studio Sauvage. VIEW THE SPOT KFC: The Original Recipe There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel Sanders original recipe. KFC, proud of the effort that fans, copycats and foodies have put into trying to copy the original recipe, has decided to reward the effort and time invested with authentic chicken KFC. KFC has created a website that will allow people to exchange amateur recipes for chicken cooked following Colonel Sanders original recipe. VIEW THE CONCEPT  After a year and a half to forget, everybody needed more than ever to travel, everybody needed a destination that offers us security and confidence. The motto of this campaign runs around how in 2021 year, more than ever, you deserve a vacation in Spain. The campaign produced by CANADA has been distributed globally since the start of the summer and now we see the director's cut by Marc Oller. VIEW THE SPOT  Psychology states that a first impression is formed in just 7 seconds. Enough time for the human brain to know whether to love or hate something, or someone. This is the premise of the new campaign by the creative agency &Rosas, which sends a daring and challenging message to close the audiovisual piece: "We don't want to try to convince you, 7 seconds are enough". And this is when the CUPRA Formentor e-Hybrid packshot appears, so that viewers can experience their own first impression.VIEW THE SPOT  New hobbies like bedroom music and baking sourdough have exploded around us during lockdown. The most popular hobby of all, it seems, is apartment gardening, the inspiration for our new SEAT Arona campaign. The Arona is a veritable Swiss army knife of an SUV; Great around town and with plenty of clever space in the back so you can #GetCarriedAway. Filming against the backdrop of green-thumbed Barcelona, we took a talented dancer, choreographer, composer, director and animator and brought everything to life, including the plants.VIEW THE SPOT Valencia Tourism: Whoever Has Lived It âWhoever Has Lived It Knows Wellâ is the tagline of Serviceplan Spain's new tourist promotion campaign for the Region of Valencia (Turismo Comunitat Valenciana). The advert at the core of the campaign uses poetry befitting the beauty of Valencia to entice visitors to the region with voice-over by Valencian actor Nacho Fresneda. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brandâs slick home solutions. To celebrate IKEA's 25th anniversary in Spain, McCann orchestrated this branded content campaign that has taken over culture by blurring the line between reality, fiction, and advertising. VIEW OUTDOOR  J&B, the iconic Diageo's best-selling whiskey brand in Spain, has launched an ambitious campaign to communicate its new positioning. Under the concept of "Hay ganas", the campaign brings to life that flame that we Spaniards carry within us, that pushes us to live everything intensely, and always wanting to socialize and share with others. The campaign was created by the independent agency El Ruso de Rocky in collaboration with PHD media agency. The concept was launched a few weeks ago with an ambitious OOH campaign, which is now complemented by a powerful audiovisual content signed by Tony Kaye, the British director responsible for iconic films such as American History X, and legendary videoclips of great bands such as Red Hot Chili Peppers, Soul Asylum or Johnny Cash. VIEW THE SPOT GC Aesthetics: The Boobstickers Summer is finally here!!! This year Be Sweet, Madrid and GC Aesthetics want more summer and NO more nonsense! We want summer, not summer bodies, leaving aside self-criticism, and especially criticism of others. That's why we created the #Boobstickers, a way for all of us to send an important message to the world. Use the "boobstickers" on IG stories and spread the word. Tag @gcaesthetics to be featured on our IG stories.VIEW THE CONCEPT Pornhub: Classic Nudes Pornhub, the worldâs largest adult network, launched today Classic Nudes: An interactive audio and video guide to some of the worldâs premiere art museums, focusing specifically on the most stunning nude masterpieces in their collections. Although tourism is beginning to make a comeback, many of our most beloved and respected art institutions are still feeling the effects of the pandemic. So in an effort to encourage their 140 million daily users to get excited about visiting museums, Pornhub wants to prove that their website isn't the only place you can find priceless porn.VIEW THE CONCEPT  Recycling, reuse, reduction of emissions, carbon footprint .These are concepts that are increasingly ingrained, not only in the vocabulary of brands, but also in their processes and in their purposes to promote the circular economy and a more respectful commercial activity with the environment. In a context of growing concern for the environment, recycled plastic has become an ally for companies to achieve their sustainability goals. The campaign presents the new recyclable plastic bottle in all its ranges. VIEW THE SPOT  Many people see Europe as a continent divided. When a major football competition like UEFA EURO 2020 rolls around, tensions can run high and historical rivalries come to the forefront. However, while there's always a high level of enthusiastic banter among European football supporters , those rivalries stay on the pitch. But while any brand can make that statement, only Booking.com can prove it. How? With their data. As the Official Accommodation Partner of UEFA EURO 2020, the Booking.com team wanted to prove that travel opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals. And what better scenario to put this theory to the test than the biggest sports competition between European nations, and the first UEFA EURO tournament in history to take place in 11 different venues across the continent. Agency: Officer & Gentleman VIEW THE SPOT  Pornhub, the world's largest adult network. launched today Remastured, an innovative project employing the latest technology to restore some of the oldest and steamiest erotic films ever produced. Because if you thought our generation was kinky... wait until you see how they got it on back in the day. While you might think of dirty videos as something from modern times, the truth is that people have been shooting porn since the birth of the motion picture in the late 1800's. And though the earliest examples may feature things as timid as a kiss (which was, in fact considered pornographic at the time), erotic films quickly evolved to encompass all the categories one can find on Pornhub.com today. VIEW THE REMASTURED SPOT VIEW THE AFTER THE BALL SPOT VIEW THE BED TIME FOR THE BRIDE SPOT VIEW THE KISS SPOT VIEW THE UNDRESSING SPOT  Cheil Worldwide Espana and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and carers but to control utilities in their homes, such as lights and TV, after the disease impacts their ability to speak or move. VIEW THE SPOT  When it comes to period care, not everyone is considered. From harmful misconceptions to the marginalisation of trans and non-binary people, progress needs to be made in order to support all those who menstruate. To showcase the importance of period inclusivity, period subscription service Freda has launched a campaign for Cycle, its new range of products free from preconceptions. VIEW THE SPOT  DAVID, Madrid has released this 'Confusing Times' campaign for Burger King asking what the most confusing thing about these confusing times is? Is it the Impossible Whopper, a Whopper made without beef that tastes just like a Whopper...VIEW THE SPOT LISTEN TO THE SPOT  TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, is celebrating Motherâs Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear. Under the slogan, "We are Mothers, we are Bears", TOUS highlights the similarities that mothers share with the bear, the brandâs icon. VIEW THE SPOT  We all had to learn to live with uncertainty. But some have managed to face it and move forward, despite everything. That's what our latest campaign for Cupra is all about, announcing its participation in the first-ever Extreme E Championship starting this last weekend in Saudi Arabia. An event that aims to promote sustainability and the incorporation of electric vehicles into the competition to help protect our planet. Uncertainty for some. An impulse for CUPRA.VIEW THE SPOT Netflix Sony Playstation: Unboxing For the launch of the PlayStation 5, FCB&FiRe teamed up with Netflix and PlayStation to produce the first-ever unboxing film shot live to create a real gaming experience. FCB&FiRe jumped on a trend weâre now seeing gain steam around the globe with consumer brands. VIEW THE CONCEPT |
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TBWASpain has released this new spot for McDonald's.
KFC disguises itself as IKEA in Spain in this outdoor campaign. 
It looks like war in the Spanish digital world. New spot from IPG