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Seen and noted
National Lottery: Sharing As Never Before Contrapunto BBDO Spain, reminds viewers of the thousands of personal stories that lie behind the Christmas Lottery tickets that have been shared over the years, and how, this year, many of these stories will be very unexpected. The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Yearâs Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Year after year, people all over Spain await the arrival of the Christmas Lottery campaign, whose ads have also achieved international acclaim, such as winning the Grand Prix at Cannes in 2016. Given that this is such an extraordinary year, it made sense that a campaign featuring a tradition so deeply rooted in Spanish society would also portray the extraordinary circumstances that we are all living today. However, far from focusing on the current context, this yearâs campaign takes us on an emotional journey through the history of this unique lottery to remind us not only of how long it has been an integral part of peopleâs lives but also to show us the power it has to deliver highly emotional messages. VIEW THE SPOT  LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil, the pioneering exporter that has become the number one olive oil in the world. LOLA MullenLowe has been tasked with planning and developing a creative strategy for the international marketplace with specific emphasis on the United States. VIEW THE SPOT  "Triangle Man" tells the story of Gary, a young guy who, inspired by new Doritos STAX and its distinctive triangular packaging, discovers his gift for playing the triangle at a local music store. Through a 2-minute spoof documentary, we discover the intimate corners of Gary's life: his family, his girlfriend, the first producer that believed in him and even some of his celebrity friends. The world becomes a little less round, as triangle mania spreads across the globe. But Gary still has the same bold attitude that made him choose such a curious instrument.VIEW THE SPOT  Recognizing the importance of putting your best face forward at all times, especially when youâre meeting new people, DAVID Madrid collaborated with WPP@Unilever to create the "Love at First Sight," a launch campaign for the new Pond's Men Pore Vacuum. "Love at First Sight" shares the unlikely love story of two young professionals with offices across from one another. VIEW THE SPOT Bankia: Digital Humanism CLV, Madrid has released this 'Digital Humanism' for Bankia.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Have you ever thought about the power of skin? How it can help to release stress or act as a silent affirmation of belonging, how itâs one of our most powerful means of communication? As we all know, words are powerful, but itâs when they come up short that we truly experience the power of skin. Since 1984, Sanex has promised to keep skin healthy and in this new campaign, it elevates this promise and gives it new meaning. It goes much deeper than skin. It shows how caring for it means recognising its powers, as well as acknowledging our own power to positively impact the lives of those around us. This is the message that Sanex delivers, bringing to life its brand purpose, in the new equity campaign created by Contrapunto BBDO.VIEW THE SPOT  To make the wishes of four children with serious illnesses come true âsendingâ them into space, and demonstrate that, in a bad time, wishes can take you wherever you want. Agency: Tiempo BBDO Spain.VIEW THE SPOT  Magnum ice cream today announced its latest collaboration with contemporary artists from around the world to create a limited-edition line of stylish beach towels. Measuring up to 3x3 meters (10ft), the bespoke line of beach towels, encourage everyone to practice safe social distancing while coming together to share in moments of pleasure this summer. The collection combines the practicality of a beach towel, or for urban dwellers a picnic blanket, with new modern and stylish art work created as part of Magnum's #TrueToPleasure campaign which partners with multi-platinum singer, songwriter and activist, Halsey.Agency: LOLA MullenLowe VIEW THE SPOT  When young talent first step into FC Barcelona's La Masia, a coach shows them a large mural with photos of former soccer players who also walked the halls of the school. The coach asks the rookies how many faces they recognize. It is then when they realize the challenge ahead, it is then they realize how difficult it will be to be called to play in the first team. And while reason tells them that it is practically impossible, the excitement of possibly achieving it drives them to keep trying. Agency: &Rosas VIEW THE SPOT PornHub: Big Package for Small Businesses When it comes to businesses bouncing back from the pandemic, size matters. That's why Pornhub decided to lend a hand with their 'Big Package For Small Businesses.' Because no matter where you are, if yours is little and it needs some big time stimulation, PornHub's here to help. So starting from July 14, PornHub's giving away free ads on Pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that receives over 120 million very happy visitors a day? Just go to the website to apply and if you're selected, they'll create a customized ad for your business, inspired by ours. So, instead of tightening your belt in this economy, let us help you loosen it. From New York City to Tokyo, get to know some of the small businesses around the world that have already taken advantage of our Big Package. Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT  Magnum ice cream today announced its latest collaboration and boldest campaign yet with international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings us happiness. While the barriers that exist cannot be ignored Magnum, in partnership with Halsey, wants to continue to inspire and encourage everyone to be true to themselves. A champion for creativity, Halsey has always believed that no one should be held back.Agency: LOLA, Mullenlowe VIEW THE SPOT  For the very first time since 1978, Spain won't have a Pride Parade. This iconic celebration has been cancelled due to the exceptional situation we are living in, but DAVID Madrid has launched "Pride Riders", an activation to give visibility to the LGBTQIA+ community. Under the concept "The pride is on you. The parade is on us", this cheerful activation has decorated more than 415 delivery bikes that will march throughout Spain's biggest cities like Barcelona, ââValencia, Alicante and Seville, among others. VIEW THE SPOT  Pornhub has launched its 'Premium Lovers' membership, designed to help couples better explore and understand their partners' sexual interests. With features like a single account with two separate logins, a lovers playlist (to share what turns you both on) and recommendations based on the personal tastes you share, it's the perfect tool for partners to explore their fantasies together. When you're in a relationship, you're supposed to share everything with your partner. But we all have our dirty little secrets. So, for the launch of Premium Lovers, Pornhub brought together real couples to find out how much they really know about their partners' taste in porn. The video was created by the brand's longtime creative agency Officer & Gentleman and was shot in NYC by viral content creators Whoisthebaldguy. Agency: Officer&Gentleman, Madrid. VIEW THE SPOT  Pornhub has released this humorous video to celebrate International Masturbation Day, which takes place every year on May 28th. Ever since the start of the pandemic, we've all had to adapt to working from home pretty quickly; and for a lot of us, that meant being connected to our coworkers on video calls throughout the day. But as we've seen recently in the numerous zoom fail videos that have come to light, some people are still getting the hang of the technology. To create the video, Pornhub teamed up with longtime creative agency Officer & Gentleman and the viral production studio Whoisthebaldguy, shooting with participants across the United States.VIEW THE SPOT  Serviceplan Spain has released this new Visit Valencia campaign. The positive spirit of the Visit Valencia campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Gimenez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that Valencia has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit Valencia tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of Valencia. VIEW THE SPOT Pornhub: The Cleanest Porn Ever The COVID-19 pandemic hasnât just changed our lives; itâs changed our sex lives too. Thatâs why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create "The Cleanest Porn Ever", a series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex. Because even if COVID-19 keeps us apart, we can still come together.Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT  Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to "recycle" together some of the most iconic television commercials in the history of Spanish advertising. All with the aim of raising awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too. Ecovidrio shows with this CSR campaign how everything can change if it is recycled, even advertising, a pioneering concept that enhances the need to combat climate change through recycling, with the motto "Recycling gives life. Infinite lives". VIEW THE SPOT Burger King : Unhappy Birthday Hard to celebrate your kid's birthday on lockdown? Share a photo of your kid's birthday cake with us and we'll throw him a King's Birthday as soon as we can be together again. Participate on our Facebook and Instagram channels #UnhappyBirthday.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The mandatory confinement as a result of COVID-19, has led the path for wild animals to show up in our cities and counties. Pollution has decreased. When we get out, let's build a new world.VIEW THE SPOT  Thousands of women have given birth in Spain during the Covid-19 crisis and TOUS is paying a special tribute to them this Motherâs Day. If giving birth is a challenge under normal circumstances, then doing it alone, without a partner or family close by, full of fear and uncertainty that surrounds every moment, is even more admirable. TOUS, a brand that celebrates mothers and women every day, brings to light the bravery and sacrifice that these women are experiencing in a moving and powerful film and will give each new mother a gift to commemorate the occasion. VIEW THE SPOT  Visita Madrid would like to thank every single one of Madrid's citizens and remind them that together, we've never been defeated. Let's continue fighting, united as one, to win this battle once again. Agency: Yondbee Social Effects, Madrid.VIEW THE SPOT  To show the importance of staying home, we took iconic soccer moments in which the goalkeepers have been out of the net needlessly and their actions comprised the scores until losing. Winning a match is a difficult duty, but defeating COVID-19 will be our hardest game ever. To win it, we all have to be in.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOUTH AD VIEW THE FIFTH AD  Due to the pandemic that affects the entire country, Grupo JJChicolino wanted to send a message of encouragement. We reflect on the 5 senses to convey that touch is now one of the most important.Agency: xose teiga, studio VIEW THE AD  "In the darkest moments, the stars shine". And nothing is truer of that then the incredible work done by so many professionals in help and many other kinds of work around the world in the fight against Covid-19. McCann Spain has paid tribute to the 'stars' of Spain with this moving tagline in a new campaign in conjunction with the national football league, LaLiga. The clip begins like any other sporting video, with two teams walking onto a pitch, but it takes a very different turn by aiming the applause normally shown to sportsmen at those helping the country overcome this pandemic. VIEW THE SPOT  The home has always been our refuge, and now, it's the best way to protect ourselves and others from this unprecedented situation. That's why IKEA Spain wants to pay tribute to our homes-the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination. The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. VIEW THE SPOT  DAVID Madrid has illustrated this 'It's Easier to Win at Home' print campaign for football magazine Libero which uses home and away football statistics to help stop the spread of COVID-19 by getting people to stay at home.VIEW THE ATLETICO AD VIEW THE REAL AD VIEW THE LIONEL AD VIEW THE SPAIN AD VIEW THE JAN OBLAK AD Hyundai: Vive Campisabalos is a village with the cleanest air within Spain and the 3rd of the world. We create VIVe, the first 100% rural and 100% electric carsharing by Hyundai. We provided free electric cars for the residents to use during one year through a mobile app and we installed electric charging stations. All in the hopes of becoming the first village with the cleanest air in the world.Agency: Havas PR VIEW MAIN FILM OUTDOOR VIEW CIGUENA OUTDOOR VIEW COSTUMBRES OUTDOOR VIEW OVEJAS OUTDOOR VIEW RUFINA OUTDOOR VIEW SIESTA OUTDOOR  Havas, Madrid has released this spot for Lancome asking what you would see if you saw your life from the outside.VIEW THE SPOT  A homage to 22 football enthusiasts that gathered to play the first Clasico in 1902.Agency: C14TORCE VIEW THE SPOT  Toys 'R' Us is back this holiday season with a charming new spot with a twist. As we get 'wrapped' up in buying presents, this film emphasises the new claim that 'playing' is a gift. The current pace of life, work and obligations gives us less time to enjoy, share and play together as a family. Toys 'R' Us wants to rescue the values of playtime for everyone, even Mr. Claus. The spot, created by LOLA MullenLowe, Madrid, shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realises he forgot something: a scenario that happens all too frequently in each of our lives today. VIEW THE SPOT La Liga: 42 Passions In order to launch their new musical identity, LaLiga synchronised the hearts of football fans' while they sang it. All the participants were fans of different and most importantly, rival football clubs. The outcome, rivalries can be put aside, the love for football is the same and unites everybody. The experiment was inspired by a scientific study carried out by the University of Gothenburg, Sweden, which linked the synchronisation of heartbeat rates of different people due to the emotions felt during singing the same song. Agency: McCann, Madrid VIEW OUTDOOR  Christmas time is here and everyone is in search of the perfect gift, but TOUS has the almost perfect option and it's even better. In this holiday campaign, TOUS, presents a musical that tells the story about the joy of giving with a song all about their unique packaging. The jewellery brand is about to celebrate 100 years of giving joy in its famous round box and they aren't taking themselves too seriously. You don't need to worry about wrapping the gift perfectly, what matters is what's inside. With a warmth and humour, Emma Roberts accompanies us on a holiday journey in this film directed by Belen Gayan. The campaign, created by LOLA MullenLowe, Barcelona, is an ode to Christmas: happiness, family, snow, sparkling lights, a catchy tune and of course, poorly wrapped gifts. VIEW THE SPOT Santander Bank: Fieeld Demo Banco Santander presented Fieeld, an original device enabling blind people to experience football like they have never been able to do it before. Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using the fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander. The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.VIEW THE TV SPOT VIEW THE CONCEPT  Contrapunto BBDO, Madrid has launched the 2019 Spanish Christmas Lottery campaign, with these four spots following four different stories. VIEW THE PILAR SPOT VIEW THE RAMON SPOT VIEW THE EMILIO SPOT VIEW THE CARMEN SPOT  Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love - a continuation of last year's award-winning 'The Time We Have Left'. The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Cordoba, who collaborated on the creation of the campaign.VIEW THE SPOT  November is Men's Health Awareness Month, peaking on 19 November with International Man's Day. And it is a month where a male attribute-the moustache-takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a 'fuzztache' or 'bumfluff', amongst other things. This is the insight being used by Gillette, in collaboration with Proximity Spain, in their new campaign, entitled 'A Moustache | My Moustache' with the claim 'It takes a real man to start being you'.VIEW THE SPOT  David Mad, Madrid has released these three spots for Twitter.VIEW THE ROOMMATES SPOT VIEW THE OFFICE SPOT VIEW THE COUPLE SPOT  Twitter has been on fire in Spain while one of Madrid's most popular mysteries was finally being resolved. For more than 35 years rumours have been circulating about a ghost who lives in the iconic Spain building on Madrid's main avenue. The legend is part of Madrid's spooky history. Now the ghost can finally rest in peace... with amenities. RIU hired him from the beyond to promote its beautiful new 4 star hotel and now he's living la vida skybar.Agency: LOLA MullenLowe, Barcelona VIEW THE SPOT Audi: e-tron Room: The Future Paradox DDB presents Audi's futuristic technology to the public through the world's most advanced hyper-reality experience. In "e-tron room: the Future Paradox" participants travel through time, passing different tests until they reach their final destination: the future. "e-tron room: the Future Paradox" will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday. After finishing in Madrid, it will open its doors in Barcelona (Carrer Arago, 425) from 27 January to 16 February. . VIEW THE CONCEPT |
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A new spot for Seagrams Gin from &Rosas. Spain