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Seen and noted
 Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip - the first - ever body fragrance infused with catnip, designed to charm both humans and their cats. A study conducted by Censuswide revealed that 60% of cat owners wouldnât date someone their cat dislikes. In other words, if her cat doesnât like you, youâre done. Thatâs why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynxâs expert perfumers. VIEW THE SPOT  Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight. The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled. Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite. These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home.VIEW THE 4 SPOTS  To promote its upgraded range of products with a longer-lasting formula in perfume quality, Old Spice and the agency Burns have created a fantastical campaign that originates from a strong consumer tension: products out there donât last through the day, or nearly as long as they promise. This campaign and the products new formula, challenges that and aims to demonstrate the long-lasting product efficiency of the Old Spice products aboard the smelliest setting on the seven seas: a pirate ship. âUnbelievably Long-Lasting it can only be Old Spiceâ, was created by independent Spanish agency Burns. Set to run in more than 40 countries across Europe and Central Asia, the new campaign is led by a comic yet impeccably crafted film which combines Hollywood-level production values with an entertaining narrative - as well as offering a clever twist on an iconic moment from the Old Spice advertising archives. Directed by MartÃn Jalfen through production company ROMA, the film brings to life a blockbuster script set aboard a reeking pirate ship. Amidst the noisome smells of fish, unwashed feet and rotten teeth, one pirate is accused of being an intruder - due to his unusually fresh and unbelievably good smell - and sentenced to walk the plank. As the captain himself points out: âNo one can smell this good for this long!â VIEW THE SPOT  Back again with AXE and this time in partnership with the incredibly talented Andreas Nilsson. A humorous take on a timeless truth we can all relate to... that sometimes you need a little more time to make the move, which is not a problem with AXE fragrances lasting up to 48 hours.VIEW THE SPOT Razom For Ukraine: The Air Raid Alarm Clock Razom for Ukraine, a non-profit organisation advocating for the nation on the international stage, announced today the release of the Air Raid Alarm Clock: An innovative device that displays air raid alerts from across Ukraine in real time, and whose unsettling sirens are designed as a wake up call to the politicians in the US and EU failing to support the country at this crucial moment.VIEW THE CONCEPT VIEW OUTDOOR  Yes, even down there, guys could use a little extra help. Thatâs why LYNX is launching a fragrance especially designed for intimate areas - because smelling good should never have limits. Partnering once again with LOLA MullenLowe and directors Lionel Goldstein, the brand is rolling out a disruptive series of 10-second micro-ads - snackable, high-impact content designed to hit hard, fast, and everywhere. VIEW THE 3 SPOTS  Building on the success of its "Power of a Fragrance" platformâlaunched in 2024 with the now-iconic Robbery and Funeral filmsâAXE is doubling down on bold, unexpected humor for the debut of its sweetest scent yet. VIEW THE 2 SPOTS  The Real Betis Balompié football club and Forever Green â its environmental sustainability platform seeking to involve the fans in the fight against climate change â announced today a revolutionary new kit made from the invasive algae that are accumulating on Spanish shores. The kit forms part of an initiative under the slogan âWithout Blue, Thereâs No Greenâ, developed by creative agency Officer & Gentleman,VIEW THE SPOT Rio Shopping + AFA Zamora: The Impossible Order BACKGROUND:Alzheimer's disease, a devastating neurodegenerative condition, poses a growing threat. The Spanish Society of Neurology (SEN) projects a staggering 3.2 million cases in Spain by 2050.However, public awareness remains limited. While memory loss is widely recognized, other crucial symptoms often go unnoticed. These include disorientation, confusion, changes in personality and behavior, difficulty with problem-solving, and even delusions. Early detection of these lesser-known symptoms is critical for effective management and improved quality of life for those affected. Therefore, it is essential to increase awareness and education about these symptoms to combat the growing impact of this devastating disease. VIEW THE CONCEPT  âLove Ikos. Hate Leavingâ is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brandâs communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept âLove Ikos. Hate Leavingâ was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what theyâve fallen in love with. In the film, we see some of the resortâs most beloved services, but theyâre presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."VIEW THE SPOT  Opera GX, the browser built for gaming, launched today their first foray into the world of fashion with The Pret-a-Portable Collection by Hed Mayner. Modelled by Estonian artist and internet icon Tommy Cash, the capsule collection promises to make the whole world a desktop for PC gamers. VIEW THE SPOT ViiV Healthcare: The HinVisible Celebrity Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man's existential, and potentially career-altering, decision to "come out" as living with HIV in Spain in the PSA "The HInVisible Celebrity" directed by acclaimed filmmaker Rodrigo Garcia Saiz. Out of agency Senora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the campaign addresses the stigma against publicly living with HIV in Spanish society. VIEW THE SPOT  The Golf GTI has always been a model that has invited its fans to enjoy the adrenaline. A car that embodies that attitude that helps you to make the most of it and break away from the established. Historically, these announcements have been a reflection of him and these navigations cannot be excluded. VIEW THE SPOT  Blinkink and Jonny & Will present Prada's Holiday campaign. Made in collaboration with Art Partner and Partner Films, Jonny & Will stage a graceful dinner party for brand ambassadors Kelvin Harrison Jr, Maya Hawke, KARINA, Louis Partridge and some very special guests. From elegant camera moves to surreal staging, the films show off the collections key pieces, all whilst combing Prada's heritage of innovation and luxury with timeless fashion and a festive spirit.VIEW THE SPOT Netflix: Secret Endings The biggest pain for Netflix viewers is the cancellation of their favorites series, leaving them unsure about the fate of the characters. We discovered that these endings exist hidden in scripts, that were never produced due to a lack of funding or other events that occurred during production.VIEW THE 3 ADS  Problem: Melanoma is a deadly form of skin cancer, often overlooked because it can resemble a harmless mole. Early detection is crucial for successful treatment, but public awareness of the subtle signs of melanoma remains low, leading to late diagnoses and poorer outcomes.VIEW THE 3 ADS Asturiana: The Last Drop Of Energy Imagine this: it's night, you're exhausted, and your child is in that "mini tornado" mode, with enough energy to conquer the world... except for sleeping. You know what's coming, right? That chaotic hour when getting them to bed feels like negotiating with a tiny, stubborn diplomat. In that precise moment, you probably remember that old advice: "Hey, what if you give them a glass of milk to help them sleep?" But surprise! It's not just a superstition from our grandmothers!VIEW THE 2 ADS Biwenger: Biwenger Napkins
SPAIN
October 12, 2024 09:36 (Edited: March 27, 2025 07:34)
 The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madridâs President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal.VIEW 5 OUTDOORS  Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.VIEW THE OUTDOORS Greenpeace: Play For the Future BACKGROUNDAccording to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars. However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world. VIEW THE CONCEPT  The anus may be the butt of far too many jokes â but itâs also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing âfearâ and âcultural taboosâ as the primary reason for not doing so.VIEW THE SPOT Samsung: Impulse Impulse is an idea that offers a solution to a problem that affects more than 100 million people in the world: speech disorders. An app that brings the proven rhythm therapy method from the specialists' clinic to the real world, allowing people to have an invisible speech therapist on their wrist. One that can also be used as a digital speech trainer, as well as offering ongoing personalized exercises to improve your speech problem.VIEW THE CONCEPT Lexus: Wow Background With this spot, the brand communicates Lexus Relax, an extendable warranty of up to 15 years when servicing is done their own franchises. Idea The centerpiece of this new campaign is a commercial that showcases the ability of Lexus Relax to surprise anyone... even the trucks driving by on the highway. In this visual, we see how the appearance of a Lexus NX, through a rural setting VIEW THE CONCEPT Walls Pakistan:Solar Priceboard
SPAIN
May 01, 2024 17:59 (Edited: March 27, 2025 07:34)
 To support its most important partners âshopkeepersâ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century.VIEW OUTDOOR  In this new campaign from LOLA MullenLowe â, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time VIEW THE 3 ADS  To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Ownerâs Manual, for many years. On the other hand, and to be honest, it is a book that few people read. Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date. VIEW THE SPOT Easy Toys: The Clitoris Conquest The Orgasm Gap is a reality. Because while less than 30% of women reach climax during mixed-sex sexual activity, over 90% of men typically do. But even though that may seem like an unconquerable divide, it's one that most partners can bridge with the right knowledge and a little bit of teamwork.VIEW THE SPOT VIEW THE CONCEPT Memorial Route: StopAccidentes What if a victim of a traffic accident could save lives? StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. This project is inspired by true stories, such as that of Julia Fernández, whose fate was irreversibly changed on a random street. VIEW THE CONCEPT  Volkswagen Commercial Vehicles presents its new campaign âThe movement that unites usâ, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song âMovingâ by Spanish artist Macaco as its soundtrack.VIEW THE SPOT  Vueling, belonging to the IAG group and official airline of the French rugby team in the Six Nations Championship, has launched a new campaign called "Le Grand Vol" (The Great Flight), produced by advertising agency Ogilvy Barcelona.VIEW THE SPOT  Alan Masferrer directs 'Find Your Rhythm' for Adidas.In the hustle and bustle everyday life, find your rhythm.Shot on 16mm in Barcelona, Spain.VIEW THE SPOT Humanitarian Maritime Rescue: Save The Fleet
SPAIN
February 29, 2024 06:22 (Edited: March 27, 2025 07:34)
 The popular Battleships boardgame inspires Ogilvy Madrid's 'Save The Fleet' campaign supports the work of Humanitarian Maritime Rescue (HMR).VIEW OUTDOOR Magnum: Find Your Summer IKEA Retail (Ingka Group), has kicked off the launch of its first ever global marketing campaign with a campaign created by global creative agency McCann, entitled "Do Try This at Home." VIEW THE SPOT Spanish Association Against Alzheimers: Lost In The World Momentum Worldwide, a global experiential agency, has launched a ground breaking campaign in collaboration with CEAFA (Spanish Association Against Alzheimer's and other Dementias) to raise awareness about early onset Alzheimer's amongst the youth (gen z) of Spain. The campaign features the first ever immersive simulator on the Fortnite video game, allowing players to experience the symptoms of Alzheimer's in a virtual world VIEW THE CONCEPT  Surely you've had as many amazing nights as you've sung along to this great song. But have you ever realised that not everyone has it so easy when it comes to having a great night out? Unfortunately there are still many barriers that prevent people with disabilities from enjoying the night. VIEW THE SPOT  The Christmas season is that time of the year where joy takes a hold of us, but also hastiness, which, on the road can have some grave consequences. Under said rationale, the new DGT campaign, created by Accenture Song, reminds us that no matter how important the journey may be, what truly matters is arriving there, even if late. With the goal to battle recklessness on the road and create social awareness about the responsibility of drivers during a seasonVIEW THE SPOT SFBO: Dogs Without Borders Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test. VIEW THE SPOT  LALIGA VS is a project developed by LALIGA and the clubs that aims to inspire and raise awareness among fans through the values of football and build a hate-free society. This commitment is backed by more than 700 initiatives and projects carried out since the 2015/16 season to eradicate any manifestation of hatred and violence on and off the pitch. As part of the prevention and awareness actions of LALIGA VS, VIEW THE SPOT |
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You may leave the beach, but La Vida Más Fina never leaves you.
Find your summer with a Magnum in print from Spain