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Guest Judge: Maria Devereux, creative director, Colenso BBDO

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 25, 2019 17:01 (Edited: March 26, 2019 04:01)
BEST TV
Winner: Audi 'Synchronised Swimming'. This piece of film is fascinating to watch and it entertained me in ways car ads often fail to. I love the idea of drawing parallels between the extreme precision required for synchronised swimming and the extreme precision we expect from our vehicle. I'm sold.

Runner Up: Sipsmith Gin 'Mr Swan'. It's tough bringing a brand story to life in a unique way and also tough embracing your brand ambassador, especially when it's a duck. But they did it. This film is beautifully crafted and a pleasure to watch.

BEST PRINT
Winner: SNCF Intercites 'Train Station'. This beautiful piece of illustration reminds me of an Art Deco vintage travel poster but shows us a new place we've not seen before - the future. It's an interesting way of demonstrating how far your money can take you all while capturing your imagination.

Runner Up: Gollo 'Divorce Furniture'. A very simple idea based on a very simple product benefit.

BEST OUTDOOR
Winner: HSBC 'Let's meet 1 on 26'. Having lived in Canada and banked with HSBC, I know for certain this idea taps into a powerful cultural truth. Canadians are proud of their diversity so it's interesting to challenge them to bring that same diversity to their banking. Well done.

Runner Up: Bankwest 'The Summer of Less'. This idea shows the stretch of a strong brand platform (Bank Less) which enables a financial institution to show up in unexpected and interesting ways.

BEST INTERACTIVE
Winner: IKEA 'ThisAbles'. I love this idea. What a fantastic initiative for a massive retailer. The concept of creating 3D printed add-ons to existing IKEA products is smart and achievable and who knows, perhaps the success of this campaign will lead to the creation of product ranges designed specifically for disabled people.

Runner Up: Clear Channel 'The Out of Home Project'. This is a generous solution to a serious problem and perhaps it's something that should be adopted in other countries with extreme cold weather alerts? I know Toronto could benefit from an initiative like this.



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This week's guest judge is Maria Devereux, creative director at Colenso BBDO, Auckland.

Maria began her career at Colenso BBDO, Auckland where she won six Cannes lions in her first six years as an art director. Prior to being a creative she was Head of Colenso’s design department.

After Colenso BBDO, she spent three cold years at TAXI in Toronto where as ​creative lead on McCain Foods, she was an integral part of helping them replace the preservatives and additives in their foods with natural alternatives. N​ow, after eight years away, she's back at Colenso BBDO and it feels just like home.

She has a passion for massive ideas which has seen her create a doggie version of Snapchat called Pedigree SelfieSTIX which added fun filters to your dog's selfies, light the Auckland harbour bridge with over 96,000 solar powered lights to demonstrate the city's commitment to becoming 100% renewable, create a treehouse restaurant for Yellow - halfway up a redwood tree, an in-flight fashion show for Air New Zealand - taking two years to receive civil aviation approval, wrap a New York water tower in 50 kilometres of yarn for D&AD's call for entries and spend four weeks in an RV travelling from New York to Los Angeles to film the music of America on a smartphone - demonstrating the roaming capabilities of a local Telco.

She has collected over 100 international awards for her work at multiple shows including Cannes Lions, D&AD, One Show, Clio, The Webby Awards, Spikes and numerous local shows.

She has judged at Spikes, New York Festivals, Webby Awards and local shows in both Australia and NZ and this year she's both excited and honored to be judging on D&AD's experiential jury.


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