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Seen and noted

Guest Judge: Jeremy Craigen, former global CCO, Innocean Worldwi

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 02, 2019 22:20 (Edited: December 03, 2019 09:20)
Winner: As a father of two young boys, Apple "The Surprise" really resonates. Sadly my boys are a long way away from making a sweet little film for their Grandpa... This is a beautifully directed piece of storytelling. Sure, it may ease Apples conscious of turning children in to screen junkies. But it eases mine too.

Runner up: Microsoft "Lucy and the Reindeer" also turns technology in to a nice little human narrative. But in the real world I take Apple over Microsoft any day.

Winner: Not much to choose from this week but the campaign for Church of Our Saviour certainly looks fresh. Six ads no less. Glad to see the church sees the value of print advertising.

Runner up: VW Amarok gets runner up. Not great. But simple and makes the point.

Winner: For me there are really on two entries here that qualify for outdoor. Road Safety Commission's "Distance of Distraction" gets my vote. The strategy feels familiar and the execution is fine but it makes the point very clearly. Don't know if it needed the case film though.

Runner up: The Insurance Brokers Association of Canada's "Ketchup Guts" gets second. Because it was a two horse race.

Runner up: Trip in the Dark "City Tours" is certainly a truly interactive idea but is it a great one? I don't think so, so it gets my runner up spot.

Winner: Snickersgate, I'm sure there's an interactive element somewhere (I couldn't see it on the film) but it just a fun if not silly idea and we all need a bit of silliness these days.
This week's guest judge is Jeremy Craigen, former global chief creative officer at Innocean Worldwide.

Jeremy started his career at the now defunct Ted Bates in 1984, where he produced work of little merit. A few years later, Bates was merged in to Dorlands (now defunct) where he managed to get a couple of decent things out. In 1990 he somehow managed to get in to the hallowed offices of BMP DDB, just across the road. During those years he worked on numerous accounts including VW, Sony and American Airlines.

In the mid 90s he was made a Creative Director on VW and helped shape the 'Surprisingly Ordinary Prices' campaign into the most awarded campaign of the year and saw DDB as the most awarded agency of the year in The Gunn Report's inaugural year.

In 2003 he became Executive Creative Director of DDB/UK and has twice seen the agency become the most awarded Agency in the world in the Gunn Report. In 2012 he decided to take on the global role of ECD on his beloved VW account.

In March 2013 he was awarded The Chairman's award at the British arrows for an outstanding contribution to film and television advertising.

He departed the agency in March, 2015 for a new phase in his career, being appointed global chief creative officer of Innocean Worldwide in June, 2015.

He moved on from Innocean Worldwide in July 2019.

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