This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console. The film opens on the ferocious barking of a dog as a tactical unit peers, full of trepidation and curiosity, over the edge of a cavernous opening. This global PlayStation spot was created by adam&eveDDB, and directed Romain Gavras through Iconoclast.
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