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Seen and noted
Barnes &Noble: The The Magic Of Reading âGoodhouse Films has created a little poetic love story for books in collaboration with director Joffrey Jans to demonstrate that AI films don't need to look tacky. It's not about what technology can do - like creating spectacular explosions - but about the importance of a core idea and a storyteller behind it. This Barnes & Noble spec is a nostalgic ode to the magic of books. The two-minute film captures intimate moments of reading - scenes that feel as if shot on celluloid, evoking warmth and timelessness. As the visual unfolds, two narrators bring to life the quiet, sensual experience of losing oneself in a story, âIn the quiet weight of a closed book, a universe lingers - waiting to be rediscovered, whispering softly that stories are never truly gone...â Their voices invite viewers into the gentle magic of turning pages, the scent of worn paper, and the tactile connection with stories that feel like coming home.VIEW THE SPOT  In BMWâs new brand campaign from Jung Von Matt, an octopus performs an impressive underwater waltz - powered by a central nervous system. A metaphor for the unique performance of BMWâs new central control unit: the BMW Heart of Joy. BMW first unveiled this innovative control computer VIEW THE SPOT StopAccidentes:Memorial Route In Spain, where road traffic accidents have seen a troubling rise in recent years, traditional awareness campaigns were failing to make an impact. They felt generic, impersonal, and increasingly ineffective. What the country needed was not another slogan or institutional ad - but a human voice, a call for change rooted in real stories and real loss. Enter Memorial Route, a powerful, zero-budget direct response campaign launched by StopAccidentes, a Spanish NGO made up of volunteers and families VIEW THE CONCEPT  A new campaign from Saatchi & Saatchi and RSAâs Benito Montorio âOpen Your Eyesâ for telecommunications giant Deutsche Telekom, is calling for greater social responsibility in addressing online hate. The campaign, supported through German anti-hate organisations Teachtoday and ichbinhier e.V, follows Telekomâs #AgainstHateSpeech initiative, reaffirming the brandâs commitment to an open society and communications network. VIEW THE SPOT  âCarlsberg has launched its first campaign since becoming the Official Beer of UEFA Menâs National Team Football, in a bid to bring more access to the best of football for fans around the world. Titled the âFare Gameâ, the activation was curated to give back to football fanatic taxi drivers, who often work through major sporting events, sacrificing the joy of the beautiful game for their livelihoods.â To honour these dedicated football fans, the taxi drivers were given the night off and received the full football fan treatment, with the chance to watch UEFA Nations League Finals 2025, Semi Final 1 between Germany and Portugal,VIEW OUTDOOR  Packed with problem-solving features, the Hyundai Tucson comes to the rescue and helps a family face lifeâs unpredictability. Because from now on, no matter what life might bring, âLucky you, you have a TUCSON.âVIEW THE SPOT  German telecom brand O2 Telefónica is taking a fresh approach to an old industry pain point: home network installation. In its latest campaign, created by Serviceplan Bubble, O2 uses an unexpected hero â a talking fish â to deliver a message that feels just as surprising: free home network installation, offered by no other provider in Germany. VIEW THE SPOT Cupra: CrashTextAuto Just in time for the UN Global Road Safety Week, DDB Germany and car brand CUPRA are launching an innovative initiative against distracted driving â this time inside Grand Theft Auto Online (GTA Online). The campaign draws attention to the dangers of using smartphones behind the wheel and reinforces CUPRAâs commitment for a better driving experience. The campaign leverages GTA Onlineâs in-game texting mechanics with a creative twist: players receive real-time messages designed to sharpen their awareness in the chaotic and risk-filled world of GTA Online: VIEW THE CONCEPT Initiative Vermisste Kinder:Free2Move-Screen2Save In a powerful public-private collaboration, the Initiative Vermisste Kinder, Free2move, Mediaplus Group and partners* have launched Screen2Save - Germanyâs first real-time, geo-targeted alert system for missing children. This new platform uses data-driven media to distribute verified alerts exactly where a child was last seen - reaching millions within hours and addressing a critical gap in the countryâs child safety infrastructure. Every two minutes, a child is reported missing somewhere in Europe. In Germany alone, over 18.000 children were registered as missing in 2024. VIEW THE CONCEPT  âRIMOWA has been engineering iconic travel companions to last a lifetime since 1898. Now, the German Maison introduces the fifth chapter of its Never Still campaign, a continuation of the brandâs exploration into purposeful travel, personal evolution, and the pursuit of progress. This latest instalment reflects RIMOWAâs ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement.VIEW THE 3 SPOTS  In a bold new collaboration between Nike and THE FACE, director Anna Van Der Velde unveils a hypnotic music film starring Chinese DJ/producer Cora. Part of a four-city campaign celebrating Europeâs underground music scenes, the Berlin segment represents a visceral journey of self-discovery through sound, movement and digital craft. Produced by Stink Berlin, the film counters Berlin club clichés with a dreamlike, CG-enhanced narrative. Set to Coraâs own track, 'The Heart Sutra' we follow Coraâs journey through a maze-like landscape, encountering a multitude of versions of her.VIEW THE SPOT  The most important international NGO for press freedom and against censorship turns 30.It's actually a shame that such an organization even has to exist. But if you look at the world today, there's unfortunately no alternative. And, despite the celebration, there's really no reason to celebrate! Especially not for the autocrats of the world, whose eyes RSF keeps a close eye on. VIEW THE AD  For Motherâs Day, we wanted to do something a little different for our client, Arhtor Pharmacy. A tribute to all the flower-lovers out there who break into a sneeze just thinking about pollen.The twist? We used AI to keep the beauty of blossom season alive, without the itchy eyes, runny noses, or awkward antihistamine handoffs.VIEW THE AD  The short film and communications campaign âThe Keys to the Freedomâ directed by Wim Wenders and created by Scholz & Friends Berlin celebrates the 80th anniversary of Victory in Europe Day (VE Day). The film, produced for the German Federal Foreign Office, explains the peace talks that resulted in the end of the Second World War. Amid the 80th anniversary of the end of the Second World War and current peace talks regarding the Russia-Ukraine War, Wim Wenders takes the viewer on a personal journey revisiting a small school in Reims, France where the peace negotiations for the Second World War took place.VIEW THE SPOT Aktion Baum: Bark Side One-third of Germany's area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damage remains at a very high level. According to the Forest Condition Report 2022, only one in five trees in the country is considered healthy.VIEW 3 OUTDOORS  Production house LE BERG shares its latest collaboration with creative agency antoni: A striking new campaign for Mercedes-Benz. Featuring tennis legend Roger Federer, directed by OG Kids. Work thatâs as meticulous as it is stunning. The campaign highlights MANUFAKTUR, Mercedes-Benzâs bespoke customisation program, and reimagines the S-Class as a sculpture of artful engineering. Shot on 35mm by cinematographer Xiaolong Liu, every frame is composed with gallery-level precision, placing craft and personal expression at the heart of the story.VIEW THE SPOT  S EC Studio's Chris Zimmermann edits Rimowa's latest film, 'A Discourse Regarding Vanityâ. A story of becoming, the film stars French actress Garance Marillier and legendary makeup artist Morag Ross. Morag recreates her famous work from âOrlandoâ - Sally Potterâs 1992 adaptation of Virginia Woolfâs famous novel. Through director Dorothy Sing Zhang vision, the film evolves into a meditation on identity echoing Woolf's thoughts.VIEW THE SPOT  Many German employees feel trapped in monotonous jobs. Only 37% use LinkedIn, despite seeking a fresh start. The current LinkedIn campaign films aim to awaken these individuals and present LinkedIn as a solution. We developed a choreography of monotony, bringing the gray office routine to the stage. VIEW THE SPOT Self Promotion: Glory Over Pain Letâs get one thing straight. This isnât another rebrand, a trendy new font, or a mission statement no one believes. What youâre looking at is a full-blown transformation of the soul, the body, and, yes, even the wardrobe. A new positioning, backed by a whole new visual identity. Because letâs face it: brands are in pain. Some have minor aches; some are in critical condition and some on social CPR. VIEW THE SPOT VIEW THE 4 ADS The German Football Assoc: Fabric Of Legends The German Football Association (DFB) and long-time partner adidas are commemorating 125 years of the DFB with the release of a limited edition anniversary kit. The kit revives that of the German menâs team in â74 â the legendary year they won the FIFA World Cup on their own soil. Its launch is marked by a campaign from Jung von Matt SPORTS, titled âThe Fabric of Legends.â Produced by The Sweetspot and directed by Sinan Sevinç, a campaign film pays a celebratory tribute to the DFBâs 125-year history, casting icons from its past and present VIEW THE SPOT  Erste Bankâs latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by Jung von Matt Donau and directed by Arts & Sciencesâ Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots. Guided by a steady, reflective voiceover, the story moves through timeâchildhood joys, teenage struggles, and the bittersweet moment of moving outâbefore rewinding to reveal a heart warming twist. VIEW THE SPOT  McDonaldâs Germany has teamed up with H.P. Baxxter, the iconic frontman of Scooter, to launch a sizzling new campaign celebrating the irresistible crispy McCrispy. In this one-of-a-kind collaboration, H.P. Baxxter has temporarily rebranded himself as Cris P. Baxxter, a playful nod to the crispy delight that is taking over taste buds across Germany. But that's not all - H.P. Baxxter together with Scholz & Friends have taken it a step further by reimagining his legendary hit song âMaria (I Like It Loud)â into a fun, crunchy anthem: âMcCrispy (I Like It Laut)â. This custom version of the track is a perfect fit for the campaign and will undoubtedly have fans rocking out while they bite into their McCrispys!VIEW THE SPOT  Under the motto 'Ready For Your Mission', the global lead agency Scholz & Friends is bringing the new Volkswagen Commercial Vehicles van with action star Jason Statham onto the road. Volkswagen Commercial Vehicles is premiering its new TV commercial for the launch of their new Transporter during the German broadcast of Super Bowl LIX. VIEW THE SPOT Lufthansa: Feeling The Sky Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the âliving room above the cloudsâ, flying in the new suites is more personal than ever â with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.VIEW THE SPOT VIEW THE AD  Next stop: your dream destination. Lufthansaâs new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the âYesâ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. VIEW THE SPOT World ID : Wrapped World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlinWorld, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign âUnwrappedâ humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world. VIEW THE CONCEPT Sea Watch: Danger, Drowning In Progress
GERMANY
December 12, 2024 11:35 (Edited: March 27, 2025 07:34)
 Sea-Watch is an NGO that has been dedicated to saving lives in the Mediterranean since 2015. The organisation not only rescues refugees from perilous waters but also advocates for awareness of the ongoing humanitarian crisis in the region through its political efforts. Together with Mother Berlin, Sea-Watch has created specially designed warning signs to draw attention to the life-threatening dangers faced by refugees in the Mediterranean. Warning signs exist to alert us to risks that we would otherwise overlook. VIEW 4 OUTDOORS  PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as 'The Kids,' 'The Rift,' and 'The Wish.' Known for addressing significant societal issues, this yearâs campaign, created by Serviceplan Neo, is no exception. The 2024 campaign, titled 'Wonderful World' shines a spotlight on the Forderpenny initiative, VIEW THE SPOT Destination BC: The Great Wilderness Car Wash In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car. It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity.VIEW THE CONCEPT  Zalando, one of Europeâs leading online destinations for fashion and lifestyle, launches its holiday campaign today. The campaign addresses the festive seasonâs dilemma of finding the perfect outfit, while offering Zalando as the solution of being the multi-brand destination for fashion and lifestyle. Building on Zalandoâs refreshed brand positioning, introduced in September, the holiday campaign highlights the companyâs commitment to helping customers find the best fashion and lifestyle choices through a focus on quality, inspiration, and entertainment. It addresses the universal question, âWhat do I wear?â, which takes on new significance during the holiday season as people prepare for an array of events and celebrations. The campaign captures the familiar moment of wardrobe indecision â the 'towel stare.' This existential pause, sitting wrapped in a towel and overwhelmed by choices, serves as the centrepiece of the campaignâs TV commercial. The protagonist is played by German actress and influencer Sofie Eifertinger, known internationally for her lead role in the Netflix series KITZ. VIEW THE SPOT Jung von Matt: Nosferaboo Just in time for Halloween, Jung von Matt Creators has released âNosferaboo,â an AI-powered image generator that brings Halloween spookiness to lifeâwhile also showcasing how AI can be creatively applied in brand communications.VIEW THE 3 ADS VIEW THE CONCEPT Billy Boy: Camdon App This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track â causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. VIEW THE CONCEPT  The close relationship between typical Hornbach project customers and their hands has always been a recurring element of Hornbach DIY/ Home Improvement communication. But what actually happens when our own hands want something different from their owner, who prefers to lose himself in the colorful world of first and second screens? When our hands are made for so much more. It is precisely this scenario that the new campaign literally takes to the extreme.VIEW THE SPOT Volkwagen Golf: R-RCreate To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production. VIEW THE SPOT VIEW THE CONCEPT Bitburger: Bitte
GERMANY
July 13, 2024 17:52 (Edited: March 27, 2025 07:34)
 A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. VIEW OUTDOOR Deutsche Telekom: The Summer To Remember Europeâs most valuable telco brand, Deutsche Telekom, has launched a new campaign with creative partners Saatchi & Saatchi. Entering Whatsapp group chats across Europe, the AI Chat Bot, No Excuses, continues the brandâs commitment to help Gen Zs to make memories and step away from the pressures and stresses for a summer to remember. This year Deutsche Telekom went straight to the source - Whatsapp - the place where all plans for the summer get made, and often get broken. VIEW THE CONCEPT Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT |
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This is the Bark Side not The Dark side, new interactive for Aktion Baum 
Threee new print ads from Ikea, Germany
Leo Burnett Germany print ad for McDonald's Germany