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Seen and noted

PETA 'SKIN'

 PRINT   MIDDLE EAST    September 27, 2007 03:48 (Edited: September 26, 2007 17:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Sep/tn_8838_peta-back.jpg
JWT Kuwait push that all animals have the same skin.

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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    May 21, 2007 22:50 (Edited: May 21, 2007 12:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6766_elizabeth taylor.jpg



If you really want it, it's worth waiting for.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    April 25, 2007 00:37 (Edited: April 24, 2007 14:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6117_Ariel1.jpg


From Saatchi & Saatchi, Dubai



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    April 10, 2007 14:02 (Edited: April 10, 2007 04:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6019_5966_WHALE_sm.jpg




Microvault Tiny is a 2-Gig USB drive.



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GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   MIDDLE EAST    March 21, 2007 11:09 (Edited: March 21, 2007 00:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Dom_Clint_sm.jpg



Dominic Stallard & Clinton Manson, Joint Creative Directors, Lowe Mena, Dubai, will be this week's guest judges. Dominic & Clinton will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.







BEST AD OF THE WEEK - TV:
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5462_banana.jpg


TV
Deciding TV wasn't as simple as we first thought it would be. Choosing the winner came down to following heart, not head. So although we wanted to choose HP sauce for its strategic insight, Altoids gets our vote. When the punchline was delivered, it was unexpected, subtle and funny in a "We've got to email this to all our friends" sort of way.




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BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5348_Surfrider Glove.jpg



Print/Outdoor
We really liked the Ariel outdoor, but we liked the Surfrider foundation press ad more. The message is clear, the art direction is beautiful and for once, the lack of using injured or dead animals to promote a cleaner environment is refreshing.


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    March 14, 2007 00:24 (Edited: March 13, 2007 13:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/SOFT-BILLBOARD_tn.jpg


To introduce Ariel washing detergent with a touch of softener into Morocco, Saatchi & Saatchi Dubai created 10 soft billboards with the headline "Super soft" (English translation).


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New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    March 02, 2007 01:02 (Edited: March 01, 2007 14:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5173_CROCODILE.jpg


The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time.
We chose to show the consumer benefit in a surprising and entertaining way.
The creative concept stands out in its lively artistic features, joyfulness and striking simplicity


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Guest Comments for featured Snickers spot "Stop and Go"

 GUEST COMMENTS   MIDDLE EAST    February 21, 2007 11:02 (Edited: February 21, 2007 00:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5035_snickers_stop_go.jpg


Some bakground from Jennie Morris, Group CD, Impact BBDO, United Arab Emirates.


The ad is the ultimate battle between stop and go. It is the new regional spot for Snickers in the Middle east where the positioning is “Don’t Stop”

We made the spot in Amsterdam through a great post company called Valkeiser Capitol Images. Our director was Joeri Holsheimer and Porducer Soren Schmidt. They were a great team and spending a few weeks in Amsterdam wasn’t half bad either!

It was very important to me that the red and green men seem totally real. So the ad was created with the use of motion capture. Joeri had five chinese martial artists who performed over 500 moves.

The live action was all shot in Jeddha Saudi Arabia. I was not permitted to attend the shoot by the Saudi government who refused to give me a visa (Wrong sex and religion). It was shot on 35mm hand held and the Amsterdam guys faced many hurdles while shooting including a camera assistant who had never used 35 mm and Joeri getting arrested by Saudi police for taking a stills picture of his own shoot!

The music is a local hip hop act from Kuwait.


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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    February 16, 2007 04:33 (Edited: February 15, 2007 17:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5004_Arch1.jpg





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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    February 06, 2007 06:24 (Edited: February 05, 2007 19:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4825_BAFCO_SHOTGUN.jpg



With Bafco office furniture, all other furniture feels useless.


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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    February 06, 2007 06:19 (Edited: February 05, 2007 19:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4633_AxeTowels.jpg




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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    February 06, 2007 06:12 (Edited: February 05, 2007 19:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4827_MICROVAULT_CD.jpg





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PRINT FEST

 WORTH A LOOK   MIDDLE EAST    February 06, 2007 05:02 (Edited: February 05, 2007 18:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Dec/tn_4528_AXEFloorPlan.jpg


This ad appeared in the regional real estate magazines.

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From Tonic Communications - United Arab Emirates

 TV   MIDDLE EAST    January 31, 2007 08:05 (Edited: January 30, 2007 21:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4728_Picture-2.jpg

Description
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For those not familiar with this Islamic pillar, Ramadan is a month of fasting practiced by all observant Muslims. Eating, drinking, smoking are not allowed between dawn (fajr), and sunset (maghrib).


Creative Commentary
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At a sea-side terrace, a young man holds a chicken drumstick in front of his wide-opened mouth. He waits, and waits, staring in space. Cut to reveal he is staring at the sun setting. Cut to Ramadan Kareem (Happy Ramadan) Cut to Nando's title



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PRINT FEST

 WORTH A LOOK   MIDDLE EAST    January 29, 2007 09:55 (Edited: January 28, 2007 22:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006-Jun/tn_2768_SwimmingPool.JPG

A woman slides down a swimming pool slide but, instead of plunging into the water, she skims along its surface. Headline: Unexpectedly Smooth Legs.

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PRINT FEST

 WORTH A LOOK   MIDDLE EAST    January 29, 2007 07:44 (Edited: January 28, 2007 20:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006-Jun/tn_2724_DDB&Co_WWF_Saw_PRINT.JPG


Not recycling this newspaper is the same as cutting down another tree.


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and from PUBLICIS YORUM, Turkey ...

MIDDLE EAST    January 24, 2007 07:58 (Edited: January 23, 2007 20:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4712_magic.jpeg



We don't see much TV work from this part of the world, so here's one from Publicis Yorum.


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New Sony work from FP7 McCann Dubai.

 TV   MIDDLE EAST    November 22, 2006 06:39 (Edited: November 21, 2006 19:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2006/Nov/4203_HDD_HandyCam.jpg


Nice simple idea.


Description
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Webfilm to communicate the long battery life of the new range of HDD Handycam.




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IT'S SONY IN DUBAI

 TV   MIDDLE EAST    August 09, 2006 10:48 (Edited: August 09, 2006 00:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/Sony_kick.jpg

New Sony work from Velocity.


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NEW GMC SPOT FROM LEO BURNETT, DUBAI

 TV   MIDDLE EAST    July 05, 2006 08:53 (Edited: July 04, 2006 22:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/GMCYukon_Respec_ok.jpg
Leo Burnett, Dubai has created a spot for GMC via Spy Films, Toronto.[/b]


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Underwater filming to create a surreal look

MIDDLE EAST    October 11, 2005 22:24 (Edited: October 12, 2005 02:24)
https://www.bestadsontv.com/news/upload/neogum.jpg

Impressive underwater SFX created by Golden Square for Intergum, the biggest chewing gum manufacturer in the Middle East.



With Intergum launching a new brand of chewing gum, director Trevor Roberston wanted to represent the freshness of the new gum through an ethereal world centred on Turkey’s Miss World, Azre Azil. The aim was to show Azre moving like a mermaid in water, whilst she actually appeared to be on dry land.

To create a dreamlike world, where Azre could move with the fluidity and grace of a mermaid, Trevor enlisted Mike Valentine, one of the worlds leading underwater cameramen to film Azre in Pinewood Studio’s D Screen underwater tank.

Shooting at high speed, Azre was captured performing underwater, with her hair and flowing clothes swirling around her. She was then composited on to a magical grotto background, moving like an illuminated mermaid.

Title:…………………………. “Chain Reaction”
Product:................... Neogum
Production company:…….. Quiet Storm
Director:……………… Trevor Robertson
Producer:…………………… Kate Pirouet
DOP:…………………………. Mike Valentine

Agency:………………... Y&R, Istanbul





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