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Seen and noted
Ukrainian Foreign Affairs: Minefield Honey The âMinefield Honeyâ project returns for its second edition, continuing its mission to turn Ukraineâs most dangerous land into a force for renewal. Created by Saatchi & Saatchi Ukraine, with the support of Kernel, the Ministry of Foreign Affairs of Ukraine, and in collaboration with Dronarium Ukraine, this initiative goes beyond raising awarenessâit actively funds demining efforts to restore farmland for Ukrainian farmers. VIEW THE CONCEPT  The brand name "Zapakovano" translates from Ukrainian as "Packed". Yes, in the past tense, because this company is THAT confident in its ability to pack absolutely anything.Our concept reflects this idea: the limitless potential of packaging.We showcase it through the image of a box die-cut, the foundation of any packaging, visually emphasizing the scale and boldness of what Zapakovano can do.VIEW THE 2 ADS  Esculab medical laboratory and the creative agency Bickerstaff.799 converted their cortisol into creativity with the help of artificial intelligence. Instead of scratching the car blocking the way out of the office building with a key, they rebranded the network of medical laboratories and launched the "Look Inside Yourself" campaign. VIEW THE 2 SPOTS  WHAT WAS THE TASK? To create a communication campaign featuring Esculab`s rebranding and reactualising the importance of medical analyses. AND WHAT WE'VE DONE? We created new brand identity and positioning for Esculab. Then we developed a 360 campaign for people to meet with it. Campaign, asking: what really influences our lives more? Stars or cortisol? Taro or TSH? Affirmations or anemia? Grendpa's edgy character or imbalance of hormones? VIEW THE SPOT Histogram: Heroes about Heroes There are many gaps in the historical memory of Ukrainians. Perhaps, in part, that's why tragic events of the past keep repeating over and over again. To fill these gaps and emphasize the relevance of history, we have launched a special project called "Heroes about Heroes" - modern heroes (Ukrainian Armed Forces personnel, paramedics, volunteers) tell stories about Heroes of the past - Cossacks.Agency: Saphira VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Histogram: Heroes about HeroesThere are many gaps in the historical memory of Ukrainians. Perhaps, in part, that's why tragic events of the past keep repeating over and over again. To fill these gaps and emphasize the relevance of history, we have launched a special project called "Heroes about Heroes" - modern heroes (Ukrainian Armed Forces personnel, paramedics, volunteers) tell stories about Heroes of the past - Cossacks.Agency: Saphira VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT U Cycle: Bikes For Ukraine
UKRAINE
June 01, 2023 07:26 (Edited: March 27, 2025 07:34)
 In Ukrainian cities such as Kharkiv, Chernihiv, Sumy, and others, which have been affected by Russian military aggression, the bicycle has emerged as the primary mode of transportation. These cities face challenges due to disrupted or completely non-functional public transportation systems and a scarcity of fuel. Consequently, bicycles have become one of the most efficient means of mobility for delivering humanitarian aid and enabling the movement of essential personnel. By assisting the Ukrainian people in their quest for mobility, Europeans contributed to saving lives during this time of war. VIEW OUTDOOR Kyiv International Advertising Festival: Anselmo The Ukrainian ANGRY agency developed a creative campaign with a call for foreign participants to take part in the contest program of the Kyiv International Advertising Festival 2023. As part of communication, the festival invited world rock stars from advertising and agencies in which they work. This year, 39 jury members from 23 countries joined the KIAF jury. The international festival is open to all parties, organizations, individual creators involved in advertising, production, media, PR, design and creative industries throughout the world, including advertisers, media companies etc. The focus of the contest program is on socially significant communications. In the 2023 season it is presented a special contest PEACE, created for works and campaigns that against war, aggression, genocide, crimes against humanity, including the current war in Ukraine. VIEW THE CONCEPT All Ukraine Advertising Coalition: VKR CrUAtivity Digest The All-Ukrainian Advertising Coalition VRK presents a new project CrUAtivity digest which shows the actual cases of Ukrainian creatives in the recent months of the war. The purpose of the project is to show that Ukrainian agencies could be creative partners for the international advertising community and continue to work even in difficult conditions and demonstrate what actual topics reflected by advertising creativity in Ukraine today. The advertising industry of Ukraine is a multitude of talented and professional specialists who, despite the circumstances, continue to work and are ready to be reliable and creative partners for the advertising community from any corner of the world. VIEW THE CONCEPT Go Karpaty: We May Be Different .... On February 24, war came to all Ukrainian homes. It was a time of very stressful situations air bombings everywhere, Russian troops occupying large territories day after day, and Ukrainians losing their homes and lifestyle. Ukrainians have been forced to leave their homes and move to other regions. A lot of people moved in with relatives in western areas of Ukraine, as it is much safer there. VIEW THE SPOT Olena Zelenska Foundation: Carol For Charity The classic Christmas carol "Carol of the Bells" also known as "Shchedryk" gets rewritten this festive season in an appeal to support Ukraine children affected by the war via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. VIEW THE CONCEPT  Ukrainian marketing agency Brain Tank has made creative labels and offers breweries to use them in production of exclusive beers to support Ukraine. The creative front of Ukraine also continues to fight for freedom, only with its own capabilities. Marketing agency BrainTank created a design for beer labels. The design is based on the idea of supporting freedom against evil The agency is ready to give the labels free of charge and to adapt them for the brewery, which is ready to support Ukraine, and to give a part of sales for the victory of the light forces. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE 6 AD  You have probably seen the wave of posts in social media or in the news with the headlines: 'the global society is tired of the war in Ukraine', "Ukrainian news became 'toxic'and "the world community is losing interest in events in Ukraine". In this new campaign by Leo Burnett Ukraine the creators asked the world community one simple question: VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD PSA: Torrents of Truth Nebo, a Kyiv-based creative agency, has created an undercover cyber initiative called Torrents of Truth to counter misinformation within Russia about the war in Ukraine and bypass Russian censors. For the many Russians who get their news from state media, the invasion of Ukraine is no more than a 'special military operation.' Misinformation and propaganda are endemic and punishments for anyone going against Kremlin disinformation range from fines of $45,000 to up to 15 years in prison. The Torrents of Truth campaign, made with support from global advertising agency 72andSunny, involves disguising eye-witness content and news reports about the war in Ukraine as pirated blockbuster movies, popular TV series, software and music. VIEW THE CONCEPT Ukraine: Hidden Genocide On the 1st of April when russian army retreated from Ukrainian city of Bucha, the whole world witnessed atrocities they had left behind. Even Instagram was shocked and started blocking pictures and hashtags from Bucha massacre "due to sensitivity of the content". Realizing the necessity to spread the truth about tragedy made by russia, agency created a visual showing how such a policy prevents people from learning the truth about Ukraine. Agency: Isobar, Ukraine VIEW THE CONCEPT Panfruit: Basket with Wild Strawberries The war is going on in Ukraine for almost 3 months. Most businesses have to adjust to new realities. So does the brand of freeze-dried fruits and berries Panfruit. At the heart of the complex formulation of "freeze-drying" are processes of dehydration and vacuum freezing of products, so the dishes retain flavor and maximum nutrients. This technology makes Panfruit's goods useful for people at war. At the beginning of the year, Panfruit joined the Small Business Support Program by the Ukrainian government and UKAID. Together with the marketing agency Nebo, the ambitious brand invented a new artistic trend. VIEW THE STRAWBERRIES AD VIEW THE PEARS AD VIEW THE FRUIT AD  We have to change our duties, to get back to our duties. Agency: Publicis Ukraine. VIEW THE ART DIRECTOR AD VIEW THE COPYWRITER AD VIEW THE ACCOUNT MANAGER AD  Leo Burnett Ukraine and Performics Ukraine have created this PSA print campaign asking the world not to downplay what's currently happening in the Ukraine and to call it what it is. War.VIEW THE PLAYGROUND AD VIEW THE ACCIDENT AD VIEW THE FIREWORKS AD VIEW THE RENOVATION AD VIEW THE SPACE AD VIEW THE BIRD AD VIEW THE CONFLICT AD VIEW THE SURGERY AD VIEW THE RAVE AD  On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished building in Kyiv. Squat to use an empty building or area of land without the permission of the owner. In Ukrainian transcription SKVOT. Agency: Angry, Ukraine.VIEW OUTDOOR Alfa Bank Ukraine: Old New Calendar Old New Calendar: how a Ukrainian bank rethought corporate calendars into an upcycling art project Together with Alfa-Bank Ukraine bickerstaff. 384 created the "Old New Calendar" project that helped trees to celebrate New Year eve in a forest, not in a printing house. There is a problem: in Ukraine a lot of big companies produce paper staff like flyers, booklets, calendars. For Alfa-Bank Ukraine agency proposed not print new calendars, but reuse old. As a business bank saves and increases money, but as a brand they think about saving in general. VIEW OUTDOOR Patrol Police: Don't Spoil Your Holidays New Year's holidays last in Ukraine for a whole month. The holiday period starts on December 25 (Catholic Christmas) and goes on until January 25 (Tatyanaâs Day). According to a database, 3 715 car accidents occurred in Ukraine because of reckless driving, 88 people died and 1 299 were injured in 10 months of 2020. For the same reason, 10 511 people died in the United States, 5 200 in the UK, and 3 300 in France in 2018. To reduce the number of car accidents during the Christmas & New Year holiday season, Patrol Police of Ukraine released outdoor campaigns, called âDonât spoil your holidays. Donât drink and driveâ. It aims to raise awareness of the issue and avoid car accidents throughout holidays. These posters appeared in Kyiv, the capital of Ukraine. VIEW THE FIRST AD VIEW THE SECOND AD  Product:Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals. VIEW THE AD Bolt: Shanson Saves Lives BBDO, Ukraine has launched this "Shanson Saves Lives" stunt for Bolt in an attempted to get people to fasten their seatbelts while driving using music.VIEW OUTDOOR PEPSI CO: Eat This Playlist This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it. Agency: Twiga Digital, Ukraine VIEW OUTDOOR Master Card : Vibes Adsapience, Kyiv set out to let those who are unable to hear the sound, feel the sound. MasterCard invited American music translator, Amber Halloway Gallego to the Atlas Weekend Music Festival. At the festival Gallego conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances.VIEW OUTDOOR Ministry for Health of Ukraine: Stay Fit And Keep Your Neck Heal Tabasco Agency Ukraine has released this Instagram mask game, which stretches your neck in partnership with the Red Cross, Ffface and Ministry for Health of Ukraine VIEW THE CONCEPT  During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security. We can say that the ability to preserve the quarantine - is a kind of art. This is how we came up with idea of "Art of Quarantine" campaign, launched in association with Ministry of Culture and Information Policy of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aimed to stop the spread of the disease and share this message to the maximum number of people all over the world.Agency: Looma VIEW THE MASK AD VIEW THE SANITIZER AD VIEW THE CARD AD VIEW THE SUPPLIES AD VIEW THE DELIVERY AD VIEW THE DISTANCE AD VIEW THE ISOLATION AD VIEW THE GLOVES AD VIEW THE HANDS AD Forward Media : Mask Media Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. Havas Creative Group, Ukkraine, came up with a totally new effective ad medium - cashiers' mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier' masks even speak for them. We tied classic cashier phrases with advertised products contextually.VIEW OUTDOOR  Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  СÐVID-19 epidemic has put our hands in the spotlight. Now we remember to wash them more often, try not to touch anything outside and generally be as contactless as possible. But we also need to remember about millions of other hands of cashiers, drivers, doctors, couriers, service and facility workers who let us keep our hands safe and at home. Therefore the international job search engine Jooble and Kyiv-based agency banda made a tribute to all the workers who helped the world survive the lockdown. This new campaign is an ode to the hands that saved us.VIEW THE SPOT Caritas Ukraine: Homeless Stay At Home Everything has to be locked down due to the virus. But what if you can't stay in because you donât have a home to go to. If youâre literally homeless?VIEW THE SPOT  During the period of Coronavirus quarantine, Kyivstar being a socially responsible brand has developed a communication campaign with Serviceplan Ukraine and production company Family Production to support the message #SimplyStayHome. Kyivstar is the number 1 Telecom company in Ukraine, and the campaign from Serviceplan Ukraine VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Rebra&Kotlety: Local Bar Against National Shame When the UEFA Champions League final came to Kyiv last year, Rebra&Kotlety, a local bar gave up money unlike the rest of the city to give fans free accommodation. Agency: Saatchi & Saatchi, Ukraine.VIEW OUTDOOR  There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: "Oh, cool!", "Nice stuff", "That's ok". Simple and so unusual. This resulted in the campaign of short, simple and ironic videos to promote new wafers.VIEW THE SPOT UN Organization for Migration: Light It Up There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. Angry, Ukraine created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. VIEW OUTDOOR Lenovo: Art Switch Project Lenovo Yoga Book is an ultimate art-tab in a laptop format. It has 2 touch displays: one to surf and interact in a usual way & one e-ink display to read, type or even draw as on graphic pad. Nowadays everyone can be an artist open Instagram and upload a snap. Algorithms and filters will do all the dirty work for you. BTW, you have the 24/7 studio in your hands the smartphone or tablet. So nobody draws today. Bring back fun of hand-drawing by literary re-creating photos. VIEW THE CONCEPT Bonduelle: Try Healthy Vegetable Life NGN.agency have created these ads for BonduelleVIEW THE CORN AD VIEW THE BEAN AD VIEW THE GREEN BEAN AD MHP START, Career Development Program Working in the agro-industrial sector in Ukraine doesn't seem decent and promising enough for students and young professionals. They see it only as physical work in the field or with domestic animals. The leading Ukrainian agro holding and the major producer of poultry meat in Europe, MHP (Myronivskyi Khliboproduct), is a progressive company which implements innovations and modern technologies in the daily work. They created MHP START, a complex career program for young people and a new brand employer. We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro industry is about! Video manifesto created by creative digital agency Grape for MHP. VIEW THE SPOT Ukrainian Marketing Forum: Mold Knowledge gets dated. Earning your degree and quietly working until you retire doesn't work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing the Ukrainian Marketing Forum studied a decade ago is already dead. In order to demonstrate this, BBDO, Ukraine took Philip Kotler's cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength.VIEW OUTDOOR |
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