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Seen and noted
 New Year's holidays last in Ukraine for a whole month. The holiday period starts on December 25 (Catholic Christmas) and goes on until January 25 (Tatyanaâs Day). According to a database, 3 715 car accidents occurred in Ukraine because of reckless driving, 88 people died and 1 299 were injured in 10 months of 2020. For the same reason, 10 511 people died in the United States, 5 200 in the UK, and 3 300 in France in 2018. To reduce the number of car accidents during the Christmas & New Year holiday season, Patrol Police of Ukraine released outdoor campaigns, called âDonât spoil your holidays. Donât drink and driveâ. It aims to raise awareness of the issue and avoid car accidents throughout holidays. These posters appeared in Kyiv, the capital of Ukraine. VIEW THE FIRST AD VIEW THE SECOND AD  Product:Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals. VIEW THE AD  BBDO, Ukraine has launched this "Shanson Saves Lives" stunt for Bolt in an attempted to get people to fasten their seatbelts while driving using music.VIEW OUTDOOR PEPSI CO: Eat This Playlist This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it. Agency: Twiga Digital, Ukraine VIEW OUTDOOR  Adsapience, Kyiv set out to let those who are unable to hear the sound, feel the sound. MasterCard invited American music translator, Amber Halloway Gallego to the Atlas Weekend Music Festival. At the festival Gallego conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances.VIEW OUTDOOR Ministry for Health of Ukraine: Stay Fit And Keep Your Neck Heal Tabasco Agency Ukraine has released this Instagram mask game, which stretches your neck in partnership with the Red Cross, Ffface and Ministry for Health of Ukraine VIEW THE CONCEPT  During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security. We can say that the ability to preserve the quarantine - is a kind of art. This is how we came up with idea of "Art of Quarantine" campaign, launched in association with Ministry of Culture and Information Policy of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aimed to stop the spread of the disease and share this message to the maximum number of people all over the world.Agency: Looma VIEW THE MASK AD VIEW THE SANITIZER AD VIEW THE CARD AD VIEW THE SUPPLIES AD VIEW THE DELIVERY AD VIEW THE DISTANCE AD VIEW THE ISOLATION AD VIEW THE GLOVES AD VIEW THE HANDS AD  Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. Havas Creative Group, Ukkraine, came up with a totally new effective ad medium - cashiers' mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier' masks even speak for them. We tied classic cashier phrases with advertised products contextually.VIEW OUTDOOR  Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  СÐVID-19 epidemic has put our hands in the spotlight. Now we remember to wash them more often, try not to touch anything outside and generally be as contactless as possible. But we also need to remember about millions of other hands of cashiers, drivers, doctors, couriers, service and facility workers who let us keep our hands safe and at home. Therefore the international job search engine Jooble and Kyiv-based agency banda made a tribute to all the workers who helped the world survive the lockdown. This new campaign is an ode to the hands that saved us.VIEW THE SPOT Caritas Ukraine: Homeless Stay At Home Everything has to be locked down due to the virus. But what if you can't stay in because you donât have a home to go to. If youâre literally homeless?VIEW THE SPOT  During the period of Coronavirus quarantine, Kyivstar being a socially responsible brand has developed a communication campaign with Serviceplan Ukraine and production company Family Production to support the message #SimplyStayHome. Kyivstar is the number 1 Telecom company in Ukraine, and the campaign from Serviceplan Ukraine VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Rebra&Kotlety: Local Bar Against National Shame When the UEFA Champions League final came to Kyiv last year, Rebra&Kotlety, a local bar gave up money unlike the rest of the city to give fans free accommodation. Agency: Saatchi & Saatchi, Ukraine.VIEW OUTDOOR  There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: "Oh, cool!", "Nice stuff", "That's ok". Simple and so unusual. This resulted in the campaign of short, simple and ironic videos to promote new wafers.VIEW THE SPOT UN Organization for Migration: Light It Up There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. Angry, Ukraine created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. VIEW OUTDOOR Lenovo: Art Switch Project Lenovo Yoga Book is an ultimate art-tab in a laptop format. It has 2 touch displays: one to surf and interact in a usual way & one e-ink display to read, type or even draw as on graphic pad. Nowadays everyone can be an artist open Instagram and upload a snap. Algorithms and filters will do all the dirty work for you. BTW, you have the 24/7 studio in your hands the smartphone or tablet. So nobody draws today. Bring back fun of hand-drawing by literary re-creating photos. VIEW THE CONCEPT  NGN.agency have created these ads for BonduelleVIEW THE CORN AD VIEW THE BEAN AD VIEW THE GREEN BEAN AD MHP START, Career Development Program Working in the agro-industrial sector in Ukraine doesn't seem decent and promising enough for students and young professionals. They see it only as physical work in the field or with domestic animals. The leading Ukrainian agro holding and the major producer of poultry meat in Europe, MHP (Myronivskyi Khliboproduct), is a progressive company which implements innovations and modern technologies in the daily work. They created MHP START, a complex career program for young people and a new brand employer. We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro industry is about! Video manifesto created by creative digital agency Grape for MHP. VIEW THE SPOT  Knowledge gets dated. Earning your degree and quietly working until you retire doesn't work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing the Ukrainian Marketing Forum studied a decade ago is already dead. In order to demonstrate this, BBDO, Ukraine took Philip Kotler's cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength.VIEW OUTDOOR WakeApp: Pay for Peaceful Sleep Wake App in Peace is the app to pay for a peaceful sleep. Musicians recorded a lullaby - to urge people to use the snooze button more often. As a result, the song has become a hit on radio and online, it was played 3,000,000 times. Agency: Agama Communications, Ukraine.VIEW THE CONCEPT  Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge. The ad, which features the strapline "More space than you can imagine," shows a boy counting down the days until his father returns home from work on a polar station. VIEW THE SPOT  Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new AddWash feature on its range of washing machines. The 60-second film, which runs in cinemas in Ukraine from late March and on YouTube and Facebook in the same country, aims to tell a human story to appeal to peopleâs emotions. It brings to life Samsung's new AddWash feature, which makes it easy to add washing to the machine mid-cycle, in an emotionally engaging way, building personality for the brand. Positioning Samsung's unique AddWash door as a small miracle makerVIEW THE SPOT  KMRC and New Balance have teamed up with Saatchi & Saatchi, Ukraine to create "Fury Miles" to help inspire runners to run outdoor no matter how bad the conditions get during winter.VIEW THE SPOT  BBDO Kiev extends the Snickers 'You're not you when you're hungry'positioning with this print campaign.VIEW THE CHURCHILL AD VIEW THE QUEEN AD  Society decided to show that every single cigarette leaves a mark in this direct marketing campaign via Publicis Visage, Kiev. VIEW OUTDOOR  Three print ads from Tabasco, Ukraine for Hyundai VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Instinct Condoms gives you no chance to meet. Agency: Geometry Global, Kiev.VIEW THE KNIGHTS AD VIEW THE COWBOYS AD BraHM: Brand Health Monitor Brand managers want to know what happens to their brands in the Internet without much effort. Therefore, Aimbulance, Ukraine have created a device that displays all the necessary information on one screen. Concept was based on the format of a table photo frame a common item standing on the desks and tables in corporations. In the same way, completely simple, we visualized critical data per Internet-activity of the brand (SOV, Reach, Page Likers etc.) so that brand managers could stay informed on a daily basis, and potentially minimize the time necessary for reviewing analytical notes being sent weekly.VIEW THE CONCEPT  Since Winter 2014, after the annexation of Crimea and the beginning of counter-terrorist operation (CTO) in Eastern Ukraine, an approximate of 1.4 million Ukrainians have become internally displaced persons, scattered throughout other regions of the country. Coming from regions historically perceived as pro-Russian, they are often blamed for the lack of will to defend own land, effectively being the reason of war festering, and then fleeing instead of fighting. To prevent further stigmatization and promote understanding and support from the host communities towards people who have already lost the most valuable thing their home the social media campaign, held under the auspices of the UN Refugee Agency (UNHCR) and Government Initiative on the immigrants support, was launched. A part of this Provid campaign is a TV story "Mirror".VIEW THE SPOT National Guard Of Ukraine: Victory Day At the request of the "Information Resistance", with the assistance of the National Guard of Ukraine and informational support of the Ministry of Information Policy, the leader of Ukrainian advertising market creative agency TABASCO created a social campaign for the Victory Day (9th of May). VIEW THE VICTORY SPOT VIEW THE GRANDFATHER SPOT VIEW THE GRANDMOTHER SPOT Borjomi Georgian Water: Piano Machine Generous piano that treats people with fizzy water appeared in Ukraine. In the midst of the most strained year in the history of independent Ukraine, after months of unrest, uncertainty and tension caused by political and economic vulnerability, Ukrainians needed more than ever bright emotions. To support the citizens and make their mornings brighter during traditional music Alfa Jazz Fest held in L'viv this summer, the Borjomi Company and Banda Agency created generous piano that was giving a bottle of legendary volcanic water for a good playing. The Borjomi piano appeared on the central city square, where passers-by could literally try their hand at music and get a fizzy reward along with a smile. During the festival, the piano heard thousands of unknown virtuosos, got into the photo archives of hundreds of mobile phones and delivered as many bottles of Borjomi as would be enough for several years of pleasant awakenings.VIEW OUTDOOR Boris Clinic: First Mobile Aid Have you ever been in a situation, when you could have saved somebody else's life? Probably, it was your friend, your family member or even a stranger in the street. Possibly, you have used this chance successfully, possibly not. According to statistics, 70 per cent of sufferers would have stayed alive, if theyhad received first aid in time. These numbers sound quite shocking, don't they?VIEW OUTDOOR  The power of words is shown in this campaign via Twiga, Kiev.VIEW THE CAR AD VIEW THE CROW AD VIEW THE PEN AD VIEW THE CAT AD Duac Acne Cream: Fingers Torture Welcome to fingertorture.com interactive torture chamber for teenagers fingers. Use a webcam, a microphone and a keyboard to torture the fingers and find out how to treat acne like never before.Agency ISD, Ukraine VIEW THE CONCEPT Kyivstar: Vyshyvanka yshyvanka Day This is an event when all of the employees come to the office on the last working day before Independence Day on August 24 in so-called vyshyvankas. This is a piece of traditional Ukrainian clothing that looks like a loose white cotton shirt with embroidery on it. Kyivstar wanted to organize something special this year in honor of the event's 5th Anniversary, so Grape Ukraine came up with an idea of a digital platform that would allow everyone to design their own vyshyvanka.VIEW THE CONCEPT |
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