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Bestads App + Campaign Brief App now for BOTH iPhone + Android

 LATEST NEWS   WORLDWIDE    January 03, 2012 01:42 (Edited: January 02, 2012 14:42)
http://www.bestadsontv.com/news/upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the ad world whenever you have a spare minute, and wherever you are.

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play

Tomorrow Awards to award best without category restrictions

 LATEST NEWS   WORLDWIDE    March 03, 2010 20:36 (Edited: March 03, 2010 09:36)
http://www.bestadsontv.com/news/upload/tomorrowmain.jpgThe Tomorrow Awards, an exciting advertising industry initiative, has just launched (deadline: April 30), promising to redefine everything about the way advertising creative work is awarded and judged around the world. Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform. READ MORE

BESTADS 2008 RANKINGS

 LATEST NEWS   WORLDWIDE    January 12, 2009 08:13 (Edited: January 11, 2009 21:13)
http://www.bestadsontv.com/news/upload/Picture%20241.pngDDB New Zealand has been rated the world's number one advertising agency in the 6th Annual Bestadsontv.com Rankings, beating some of the world's biggest advertising names such as BBDO New York, Saatchi & Saatchi London, Mother UK and Wieden & Kennedy, Portland.
It was a great year for New Zealand, with Colenso BBDO, Auckland at #2, and Saatchi & Saatchi New Zealand at equal #3 with BBDO New York. Neogama/BBH, Sao Paulo ranked #5 followed by BBH London at #6, JWT Sydney at #7, DDB London at #8, with Goodby Silverstein & Partners, San Francisco and TBWAHunt Lascaris, Johannesburg sharing the #9 spot.
MJZ was ranked number one TVC production company in 2008, followed by Hungry Man, Sonny London, with Gorgeous and Rattling Stick equal 4th.
Volkswagen was the number one client in 2008, followed by Procter & Gamble, TVNZ, Amnesty International and Adidas.
The Best Ads Rankings rate the world's leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor and Print) or monthly (Radio and Interactive). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative expert. Every ad that makes it into the Week's or Month's Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year's overall rankings.
In 2008, DDB NZ had Best Ads work selected for every major client in its portfolio, including NZ Lotteries, Cadbury, Tasman Insulation, Sky TV and Volkswagen.
Says DDB Chairman and Chief Creative Officer Bob Scarpelli: "Sometimes our biggest ideas come from our smallest countries. That has certainly been the case with DDB New Zealand over the years. They consistently do what DDB does best: create communications that people like and like to talk about. I am very proud of our New Zealand team for capturing this honor."
Says DDB NZ Deputy Creative Director Bridget Taylor (pictured): "Best Ads is one of the fairest awards competitions out there, as it measures agencies' work over the course of an entire year.
"This win shows that DDB NZ has consistently performed, week in, week out, at a global level. It's fantastic to know that our work touches people across the world. It shows what hard work, determination and an amazing team can achieve."


BESTADS WORLD AGENCY RANKINGS 2008
1. DDB New Zealand (25 points)
2. Colenso BBDO, Auckland (23)
3. BBDO New York (18)
3. Saatchi & Saatchi New Zealand (18)
5. Neogama/BBH, Sao Paulo (17)
6. BBH London (15)
7. JWT Sydney (14)
8. DDB London (13)
9. Goodby Silverstein & Partners, San Francisco (11)
9. TBWAHunt Lascaris, Johannesburg (11)
11. Clemenger BBDO, Melbourne (10)
12. BBDO Bangkok (9)
12. JWT London (9)
12. Mother, London (9)
12. Ogilvy, Cape Town (9)
12. Rethink, Vancouver (9)
17. King James, Cape Town (8)
17. RKCR/Y&R, London (8)
17. Saatchi & Saatchi, London (8)
17. Saatchi & Saatchi Malaysia (8)
17. TBWAChiatDay, New York (8)
22. AMV/BBDO, London (7)
22. CLM BBDO, Paris (7)
22. George Patterson Y&R, Melbourne (7)
22. Grey Melbourne (7)
22. Razor Junior, Sydney (7)
22. Saatchi & Saatchi Australia (7)
28. Almap BBDO, Sao Paulo (6)
28. BMF, Sydney (6)
28. CHI&Partners, London (6)
28. Crispin Porter + Bogusky, Miami (6)
28. DDB South Africa (6)
28. M&C Saatchi, Melbourne (6)
28. VegaOlmosPonce, Buenos Aires (6)
28. Wieden + Kennedy, Portland (6)

BESTADS WORLD TVC COMPANY RANKINGS 2008
1. MJZ (15 points)
2. Hungry Man (13)
3. Sonny London (12)
4. Gorgeous (9)
4. Rattling Stick (9)
6. Smuggler (7)
7. Biscuit Filmworks (6)
7. Furlined (6)
7. Rebolucion (6)
9. @radical.media (5)
9. Exit Films (5)
9. Plaza Films (5)
9. Tool (5)
13. Anonymous Content (4)
13. Epoch Films (4)
13. Knucklehead (4)
13. Soft Citizen (4)
13. The Sweet Shop (4)
18. Blink (3)
18. HIS Productions (3)
18. La Pac (3)
18. Landia (3)
18. O Positive (3)
18. Paranoid (3)
18. Partizan (3)
18. Sons and Daughters (3)
18. Stink Films (3)
18. Velocity Films (3)

BESTADS WORLD CLIENT RANKINGS 2008
1. Volkswagen (20 points)
2. Procter & Gamble (18)
3. TVNZ (14)
4. Amnesty International (11)
5. Adidas (9)
6. ESPN (8)
6. Microsoft (8)
6. Nike (8)
6. Pepsi (8)
6. Toyota (8)
6. Unilever (8)
12. Axe (7)
12. Coca-Cola (7)
12. McDonald's (7)
12. Olympus (7)
16. Cadbury (6)
16. Ikea (6)
16. Renault (6)
16. World Wildlife Fund (6)

Guest Judge: Baptiste Clinet, ECD, Herezie, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 23, 2017 14:11 (Edited: October 24, 2017 01:11)
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This week's guest judge is Baptiste Clinet, executive creative director at Herezie, Paris.

Winner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold and should create the debate.

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Guest Judge: Liam Wielopolski, CCO, DDB, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 16, 2017 16:03 (Edited: October 17, 2017 03:03)
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This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack.

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Guest Judge: Santosh Padhi, CCO/co-founder, Taproot Dentsu

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 10, 2017 10:38 (Edited: October 10, 2017 21:38)
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This week's guest judge is Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Mumbai.

Winner: Warburtons TVC has everything that a brand commercial should, well produced, wonderful casting, very entertaining, the period feel is captured well, love the fact that the entire story is around the product/category.

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Guest Judge: Geoffrey Hantson, CCO, Happiness, Brussels

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 02, 2017 11:11 (Edited: October 02, 2017 22:11)
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This week's guest judge is Geoffrey Hantson, chief creative officer, Happiness- an FCB Alliance in Brussels.

Winner: Audi Clowns. Quite often the most difficult and the most bumpy creative road is the one that leads to simplicity. But when you really get there, you get to see how beautiful the destination actually is. Because when you're able to reduce all those long meetings, with too many smart people around the table, to simplicity (Audi Technology. Clowns proof) you're actually able to put all the effort and energy into the execution. Great idea. Great craft. And great timing.

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Guest Judge: Polina Zabrodskaya, CD, Publicis London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 26, 2017 12:43 (Edited: September 26, 2017 22:43)
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This week's guest judge is Polina Zabrodskaya, creative director at Publicis London.

Winner: H&M: The Fall Collection. Sassy, daring, effortlessly cool. Throws you right back to the age when you wanted something just because all the popular girls had it: Naomi's wearing it, Adwoah's wearing it, of course, you need it. To pull off something like that in 2017, you need a strong sense of style. 5,5M views in five days are the best confirmation.

READ MORE

Guest Judge: Cosmo Campbell, CCO, DDB Canada

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 19, 2017 08:35 (Edited: September 19, 2017 18:35)
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This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way.

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Guest Judges: Mark Forgan + Jamie Standen, CDs, Ogilvy Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 11, 2017 15:09 (Edited: September 12, 2017 01:09)
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This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

READ MORE

Guest Judge: Marcelle du Plessis, CD, Liquorice Digitas LBi

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 04, 2017 14:24 (Edited: September 05, 2017 00:24)
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This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Bateau. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.

READ MORE

Guest Judge: Harsh Kapadia, group CD, VML, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 28, 2017 16:02 (Edited: August 29, 2017 02:02)
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This week's guest judge is Harsh Kapadia, group creative director, VML, New York.

Winner: Tsuruya 'Sticking Together, No Matter What'. This is a great example of advertising not taking itself too seriously, specially for a product like roof tiles. Having grown men bunched together screaming through the thick of weather and being extremely dramatic added an emotion to something we don't normally think about.

READ MORE

Guest Judge: Michael Knox, CCO, Grey, Hong Kong

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 21, 2017 16:19 (Edited: August 22, 2017 02:19)
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This week's guest judge is Michael Knox, chief creative officer at Grey, Hong Kong.

Levis 'Circles' is the winner for me. Some deep insights into dance and dance-floor culture set a dirty track makes this an easy 90seconds. Given the news of late maybe the dance-floor is not a bad place for us all to be. The banging mix of dance styles shows the different ways we move. Let's celebrate that. Ripped denim, white denim (that's OK to kneel in!), double denim, dark denim, black denim, high-waist, cut offs, skinny leg, low rise, boot cuts they're all here and you can dance however the hell you want in the lot of them.

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Guest Judge: Ben Welsh, CCO, DDB Group, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 14, 2017 15:31 (Edited: August 15, 2017 01:31)
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This week's guest judge is Ben Welsh, chief creative officer, DDB Group, Sydney.

Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.

I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.

I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?)

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Guest Judge: Corinne Goode, CD, BBDO San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 07, 2017 11:54 (Edited: August 07, 2017 21:54)
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This week's guest judge is Corinne Goode, creative director, BBDO San Francisco.

Winner: Royal Mail: Heist. Intense is not a word you generally associate with Royal Mail but this uncomfortably real heist is exactly that. A bold move for a company that once had Postman Pat as a spokesman. It also gave me a chuckle at the thought of saying some of my more ridiculous passwords out loud to an armed assailant.

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Guest Judge: Graham Lang, CCO, Y&R South Africa + Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 31, 2017 14:03 (Edited: August 01, 2017 00:03)
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This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

Winner: Procter & Gamble: The Talk. When a brave client wants to promote a relevant cause, things can easily and quickly go wrong. Like a rouge match in a gas station. All the good intentions in the world can't soften the blow of a poorly conceived and executed idea when broaching the subject of race discrimination. And the bigger the client, the bigger the pressure is to make everything stick just right. This script demanded composed story telling with all the right nuances in perfect harmony. BBDO and their production partners nailed it.

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Guest Judge: Ferju Cuevas, CD, Inbrax Santiago, Chile

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 24, 2017 12:21 (Edited: July 24, 2017 22:21)
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This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best.

READ MORE

Guest Judge: Asterio Gutiérrez, Nike CD/writer, BBH Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 17, 2017 14:44 (Edited: July 18, 2017 00:44)
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This week's guest judge is Asterio Gutierrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.)

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Guest Judge: Mark Tutssel, global CCO, Leo Burnett Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 10, 2017 14:25 (Edited: July 11, 2017 00:25)
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This week's guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.

Winner: Absolut Vodka "Equal Love". This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, "a never-ending kiss" is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we've come to expect from BBH London.

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Guest Judge: Masato Mitsudera, ECD, Geometry Global, Japan

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 03, 2017 13:04 (Edited: July 03, 2017 23:04)
http://www.bestadsontv.com/news/upload/Masato.jpgThis week's guest judge is Masato Mitsudera, executive creative director, Geometry Global Japan.

Best: Verena 'Capture'. I am excited to see the film with hilarious Thai style story-line. This reminds me of the classic Smooth. Both setting and the story-line are unreasonable and all go beyond theory and logic. But it is quite exciting. The rhythm of the conversations was also very sharp and entertaining. I could not take my eyes off from the film. I do not understand Thai though. I was convinced that humour is universal.

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Guest Judge: Jeff Kling, CCO, Fallon Worldwide, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 19, 2017 09:42 (Edited: June 19, 2017 19:42)
http://www.bestadsontv.com/news/upload/jeff_kling_fallon-1.jpgThis week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay.

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Guest Judge: Casey Rand, group CD, Droga5, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 12, 2017 16:50 (Edited: June 13, 2017 02:50)
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This week's guest judge is Casey Rand, group creative director, Droga5, New York.

Winner: Bufdir - The Lunchbox. I'm a sucker for a simple story told well, so this one got me. It's crazy to think that there are kids going to school with no food in Oslo. Norway is supposed to be a socially democratic paradise! Anyway, the little actor gives a great performance and the supporting cast is pretty good, too. Shout out to the little girl flipping her water bottle, like "nothing to see here" behind him.

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Guest Judge: Dominic Stallard, CCO, Saatchi & Saatchi, Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 06, 2017 11:13 (Edited: June 06, 2017 21:13)
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This week's guest judge is Dominic Stallard, chief creative officer, Saatchi & Saatchi, Singapore.

Winner: Lacoste Timeless. More a beautiful short film than an ad, this romantic and stylish journey took me along for the ride. It's not often that I don't skip to the end of a 90 seconder, but I really enjoyed being immersed in this from beginning to end.

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Guest Judge: Nkanyezi Masango, CD, King James, Cape Town

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 29, 2017 16:18 (Edited: May 30, 2017 02:18)
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This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town.

Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death.

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Guest Judge: Matt Eastwood, worldwide CCO, J. Walter Thompson

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 22, 2017 12:20 (Edited: May 22, 2017 22:20)
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This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.

In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes.

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Guest Judge: Liz Taylor, chief creative officer, FCB, Chicago

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 15, 2017 18:38 (Edited: May 16, 2017 04:38)
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This week's guest judge is Liz Taylor, chief creative officer at FCB, Chicago.

Winner: Movistar 'Love Story'. You know from the very beginning this isn't going to be the typical tale of adolescent love yet even the twist is twisted. Boy and girl meet online, flirt, agree to meet and then the reveal. Oh that disturbing reveal. The reveal could have been executed a million different ways. The craft and subtlety in that epic stare-off was epic. The lack of dialog. The foreboding lyrics. The double twist ending. As a creative, bravo. As a parent, terrifying.

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Guest Judge: Greg Hahn, CCO, BBDO, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 08, 2017 18:01 (Edited: May 09, 2017 04:01)
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This week's guest judge is Greg Hahn, chief creative officer at BBDO, New York.

Full disclosure, one of this week's six is from the agency I work at. In the interest of impartiality, I recused it from my evaluation. (Pedigree 'Pick Me').

Best: I didn't choose a first place this week. But if I did, it would probably have something to do with dogs and people in cages.

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Guest Judge: Ben Tollett, group ECD, adam&eveDDB, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 02, 2017 08:13 (Edited: May 02, 2017 18:13)
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This week's guest judge is Ben Tollett, group executive creative director at adam&eveDDB, London.

Winner: David Lynch Foundation - Sounds of Trauma. A cracking piece of film with a neat little audio idea that grabs you and really makes you empathise with someone who's had to live through this stuff. I can't even begin to imagine the horror of experiencing modern warfare. But when I watch this film, I kind of can.

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Guest Judge: Malcolm Poynton, global CCO, Cheil Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 24, 2017 22:20 (Edited: April 25, 2017 08:20)
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This week's guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.

As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day.

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Guest Judge: Toby Talbot, CCO, Saatchi & Saatchi, New Zealand

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 18, 2017 09:52 (Edited: April 18, 2017 19:52)
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This week's guest judge is Toby Talbot, newly appointed chief creative officer, Saatchi & Saatchi, New Zealand.

As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away.

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Guest Judge, Anupama Ramaswamy, ECD, Dentsu Impact, India

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 10, 2017 12:35 (Edited: April 10, 2017 22:35)
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This week's guest judge is Anupama Ramaswamy, executive creative director, Dentsu Impact, India.

Winner: Samsung Ostrich. The simplicity of the idea makes it a winner hands down. The craft is so visible and the emotional value proposition is just so right for the product. But hey then, you put a cute animal like an ostrich and then on top of that you make it fly? You had me at hello.

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Guest Judge: Jens Waernes, CD, Goodby Silverstein & Partners

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 03, 2017 15:58 (Edited: April 04, 2017 01:58)
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This week's guest judge is Jens Waernes, creative director, Goodby Silverstein & Partners, San Francisco.

Winner: National Canadian Film Day: The Man Who Was Always Late. A fun spot that makes you smile and long for catching the worm. If the worm was a film festival, that is.

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Guest Judge: Eric Quennoy, ECD, W+K, Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 28, 2017 11:37 (Edited: March 28, 2017 22:37)
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This week's guest judge is Eric Quennoy, executive creative director, Wieden&Kennedy, Amsterdam.

Winner: Hornbach: Regret Nothing. Hats off to the crew who keep making work that's completely bananas for this hardware mega-store in Germany. I would love to work on one of these briefs. What I particularly like about this spot is that it doesn't go half way. You could easily see the client asking for the humour to be sweeter, softer, but the kid looks genuinely distressed and the man's face looks seriously banged up.

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Guest Judge: Justine Armour, group CD, 72andSunny, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 21, 2017 08:22 (Edited: March 21, 2017 19:22)
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This week's guest judge is Justine Armour, group creative director, 72andSunny, New York.

Best for me is the Speed Blinds You idea. I wasn't expecting to rate this one because it's kind of ugly, but then you realize that visual is key to the message. Slow down campaigns have been done a million ways, so well done on finding a new and interesting way to make me think about this. Strong execution and editing on this one, too.

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Guest Judge: Álvaro Rodrigues, CEO/CCO, 3A Worldwide Brazil

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 13, 2017 09:37 (Edited: March 13, 2017 20:37)
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This week's guest judge is Álvaro Rodrigues, chief executive officer and chief creative officer, 3A Worldwide Brazil.

Best: Magistral Dishwasher: Amateur from Grey Argentina. Cool tagline: "Go Ahead Amateurs". Such a nice use of music to push the idea further. Simple, creative and nicely well done.

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Guest Judge: Rodrigo Butori, VP/ECD, the community, Miami

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 06, 2017 14:26 (Edited: March 07, 2017 01:26)
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This week's guest judge is Rodrigo Butori, vice president and executive creative director, the community, Miami.

Winner - #Equallove by Sydney Gay and Lesbian Mardi Gras. Quick: point the differences between this #Equallove ad and the Coca Cola Pool Boy one. Hmmm... Let me see... One uses a LGBT friendly message to sell sugary drinks, the other sells equality.

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Guest Judge: Tzur Golan, CCD/partner, M&C Saatchi, Tel Aviv

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 27, 2017 13:07 (Edited: February 28, 2017 00:07)
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This week's guest judge is Tzur Golan, chief creative director and partner, M&C Saatchi, Tel Aviv, Israel.

My two choices for the TV category represent the two extremes of the category. The first is a long commercial with high production value and the second is low-budget and short. The first is inspiring and contains insight about life while the second shows product benefit with the smart use of a trend from the past.

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Guest Judge: Lisa Fedyszyn, associate CD, Droga5, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 21, 2017 10:13 (Edited: February 21, 2017 21:13)
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This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

Winner: "Spread the word, darlin'. Omar back!" The Atlantic: Am I Typecast?. Runs for 2mins 50secs but it held my attention the entire time. Beautifully written, and (type)cast. It's funny, clever, and thought-provoking.

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Guest Judge: Michelle Spivak, CD, TBWA\Chiat\Day, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 13, 2017 10:36 (Edited: February 13, 2017 21:36)
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This week's guest judge is Michelle Spivak, creative director at TBWA/Chiat/Day, New York.

This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part - I wasn't sure why it had to be live in the end - other than the mention of the 3rd quarter - there didn't seem to be anything to make it seem like it couldn't have been filmed in advance. That said, I bought the hook, and from this bunch it's my pick - for trying to do something different during the game.

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Guest Judge: Sharon Refael, ECD, Y&R, Israel

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 06, 2017 19:37 (Edited: February 07, 2017 06:37)
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This week's guest judge is Sharon Refael, executive creative director, Y&R, Israel.

Everybody talks about the death of Ideology and the vast use of fake news by our leaders, who are supposed to serve as our moral compass... well most of them fail to do so. Ironically, the ones who take the role of defending our basic human ideologies and raise social agendas such as gender equality, racism, immigration issues... The ones who remind us where we come from and our history are rather the brands. Those who, for years, were considered the flag ship of cynicism find themselves entering the moral vacuum and taking the role of making the world a little better. We all need to celebrate work that tries to shatter the existing stereotypes in marketing messages and have an important impact on culture.

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