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Seen and noted
 This Sunday, the biggest date in the Belgian footballing calendar kicked off with four of the country's top teams heading into battle on the football field to win that coveted first place, and be crowned the champions of Belgian football. Current champions Club Brugge, who are in second place behind Union Saint-Gilloise, launch their support offensive to their fans with a film created by independent creative hotshop Mutant. 'Patienceâ builds on 20/21 season's 'The Farmer Knows his Field'. A campaign in which Mutant claimed the derogatory word 'Farmers', a cultural reference to the agricultural prowess of the residents of Brugge, as a new nickname for Club Brugge supporters.VIEW THE SPOT Zijkant – Equal Pay Day: The Umbilical Cord mortierbrigade has been creating quirky campaigns for Equal Pay Day for over ten years. This year is no different with the agency producing another striking campaign about the persisting gender pay gap. The stars of the film are a group of former elite Belgian athletes, with a surprise leading role for... the umbilical cord. In their film 'The Umbilical Cord' directors Lionel Goldstein shine the spotlight on six former Belgian champions, namely hammer thrower Kathleen De Wolf (six-time world champion), pole vaulter Karen Pollefeyt (5 gold medals at the Belgian championship), hurdler Vita Van Belleghem (Several times Belgian champion all-around), synchronised swimmers Genevieve Michils and Alexandra Baes (Gold at the World Championship Masters Syncro), and gymnast Ellen Grillet (bronze at Belgian championship). VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Elvie: All Boobs Welcome Here While #breastfeeding has been on the rise in Belgium, there is, unfortunately, a huge taboo around public feeding. Elvie believes that all moms should be able to breastfeed or pump in public without fear or judgment. In comes the Elvie Breastfeeding Bench! The first breastfeeding bench was placed ik Kortrijk during World Breastfeeding Week and was launched together with the #BreastPlaces map, to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support this. Agency: Walkie Talkie, Gent VIEW THE CONCEPT Volvo: Volvo Street Configurator FamousGrey, Brussels has turned Brussels into Volvo's showroom. Introducing the 'VolvoStreet Configurator'.VIEW THE CONCEPT Volvo: VolvoStreet ConfiguratorFamousGrey, Brussels has turned Brussels into Volvo's showroom. Introducing the 'VolvoStreet Configurator'.VIEW THE CONCEPT Walloon Road Safety Agency: Let Your Future Hold You Back Air Brussels has developed for the Walloon Road Safety Agency (ASWR) a new awareness campaign against alcohol and drug use behind the wheel. The program includes a 100" film, directed by Jef Boes and produced by Initials LA, in which we see a man who is clearly over his head.VIEW THE SPOT Brussels Mobility: Don't Be The Present He's Waiting For Further to the success of the first campaign, mortierbrigade and Brussels Mobility are bringing Baudouin back in a hard-hitting ad that aims to raise awareness in people aged 18-30 about the risks of driving under the influence as the end-of-year celebrations approach. This time we discover Baudouin, the king of predictions, in his holiday home. VIEW THE SPOT Médecins Sans Frontières: Prepaid Donations When disaster strikes, classic fundraising campaigns can take days to get organised. That's why FamousGrey created 'Prepaid Donations' for Medecins Sans Frontieres/Doctors Without Borders (MSF). This completely new way of donating allows donators to start helping as fast as the rescue teams. With 'Prepaid Donations' you donate at any time. This amount is linked to MSF's monitoring systems and when a disaster happens, your donation is released. Prepaid donators are informed when this happens.Agency: FamousGrey, Brussels VIEW THE SPOT Parents of Road Victims: Empty Rooms When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time. It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still feel the presence of their child. During the end-of-year holiday season, many Belgians will be driving to their holiday destination, which is why we are putting some of these rooms on Booking.com as a symbolic act to make the link between travelling, booking rooms and driving carefully.Agency: Happiness, Brussels, an FCB Alliance VIEW THE CONCEPT Delhaize: Health Is The Most Beautiful Gift In that time of the year where we are all writing down our gift list, Belgian supermarket Delhaize shows us that keeping each other healthy is ultimately the best gift. Created by TBWA and produced by CZAR Brussels, this heart-warming story is directed by the duo SALSA with a sense of balance and storytelling. Making of the struggle of this little girl and the surprise gift from her new friend a sweet Christmas tale. Agency: TBWA BrusselsVIEW THE SPOT Child Focus: XXXtra Age Check Child Focus and Wunderman Thompson Antwerp together continue to fight against the sexual exploitation of children. This year they want to draw attention to the problem of minors on escort websites. Although these sites always make a selection to exclude underage sex workers, they can't unfortunately 100% stop this. The correct age is sometimes very difficult to estimate and it happens that an advert slips through the net and a minor is presented as an adult. This led to a new and unique collaboration between Child Focus and Redlights.be, Belgium's largest escort site, resulting in a campaign aimed at its visitors. VIEW THE CONCEPT  Last July, Belgium experienced one of the most devastating floods in its history. The material damage caused by this deluge was enormous: houses, cars, furniture⦠but also photos were damaged. These 'damaged' photos do not represent a lot of financial value, but their emotional value is enormous. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. VIEW THE SPOT NJR Belguim Pink Ribbon: MixForBoobs It is often thought that breast cancer only affects women over the age of 40, but almost 5% of all breast cancer cases occur in younger women. Unfortunately, teenage girls and young women show little concern, or, at least, are not aware of breast self-examination procedures. Ogilvy Social.Lab developed #MixForBoobs for NRJ Belgium and Pink Ribbon Belgium to address this issue. VIEW THE CONCEPT VIEW THE AD  Joe Vanhoutteghem, with his signature tone of voice, has directed this new film for the Belgian railway system NMBS. The film follows the story of people who are all in transit towards new horizons. The spot and its particular look & feel, with some scenes shot on film, was shot by director of photography, Nicolas Karakatsanis VIEW THE SPOT McDonald's The Very Very Very Long Tray McDonald's are celebrating the return of eating together by creating this 3 meter long eating tray, which brings people together. Agency: TBWABrussels.VIEW OUTDOOR Diesel: Fall / Winter Collection In a world that is physically over-saturated with choices, DIESEL presents a visual store in which the only viable options for the viewer's day-to-day essentials are DIESEL-made. As a result, the imagery in this campaign provokes, subverts and teases a conversation about the nature of mass consumer culture. The hyper-iconography amplifies the playful, pop impact. VIEW THE SPOT  TBWABrussels has created this billboard to laucnh a brand-new McDonald's restaurant that will open at Bondgenotenlaan 86.VIEW OUTDOOR  We know that the pandemic lockdowns have made us miss the people we already know, but have we considered that we have missed the people we don't know? Belgium youth radio station StuBru launch 'Missed You Stranger' a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene which recognises the hardship the ban of social interaction has caused to the StuBru listeners. Created by Mutant, and directed by international production company HAMLET's Angelo Cerisara, the three 30" spots encapsulate the chance encounters, the physical touch of a stranger, the meaningless conversations, the charged energy, one-night-only assignations and the 'wonât-matter-in-the-morning' approach.VIEW THE TOILET SPOT VIEW THE SALIVA SPOT VIEW THE KISS SPOT Burger King: WishItWasAWhopper Why do athletes always bite their medals? Surely they must wish it was a Whopper, so this summer, it's them who will envy you instead. For the 2020 Tokyo Olympic Games, Burger King Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free Whopper for every bite on a medal. VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THREE AD Paents Of Road Victims: Eyes On The Road New times comes with new problems.A growing amount of people are video-calling while driving. A dangerous combination.Headline:Keep your eyes on the road. Not on your video call. VIEW THE CHILDREN AD VIEW THE CYCLISTS AD VIEW THE PAPERBOY AD VIEW THE SKATER AD VIEW THE PEDESTRIAN AD VIEW THE ROADWORKER AD Vluchtelingenwerk Vlaanderen:621 Drowned 621 sand sculptures on the beach in Zeebrugge. One for every migrant who drowned in the first trimester of this year on the way to a safe life in Europe. Share this video and knock on the table! Because the current policy is failing. Together with us, encourage Belgium and the European Union to come up with humane and workable solutions for people on the run. Agency: Mortierbrigade, Brussels.VIEW OUTDOOR  Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often take a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.Agency: FamousGrey, Brussels VIEW THE LET'S RUN FEARLESS SPOT VIEW THE TUTORIAL #1 SPOT VIEW THE TUTORIAL #2 SPOT VIEW THE TUTORIAL #3 SPOT VIEW THE BEHIND THE SCENES SPOT Mosa Ballet School: Where Performance Is King Lieven Van Baelen directs this modern, organic and visually interesting new film for the new ballet school in Liege. The school, which will have its first auditions from autumn 2021, has no difficulty turning heads. We follow dancers throughout different locations, captured with different visual styles, moving to the sound of The Four Seasons Violin Concerto in G Minor. The usage of CCTV and infrared footage create a nice visual spin (pun intended) on the eye-catching elegance of the film. One of the locations includes the school itself, which is a former bank. VIEW THE SPOT  CZAR Brussels' director Hauke Hilberg has recently directed Jupilerâs new campaign 'Weâre All Red Inside' The campaign consists of taking Jupiler, the iconic Belgian Beer, and turning it red. The brewer explains, that thanks to state-of-the-art brewing techniques, only the colour changes, not the taste. The spot brings hope and optimism to what was has been a difficult time for all. It shows you what true Belgian unity and solidarity looks like and gives us something to look forward to: A time where we can all reconnect. VIEW THE SPOT Burger King Belgium: April Fools Day Imagine yourself comfortable on your sofa ordering a BURGER KING. Your one dream is that itâs delivered as quickly as possible so you can savour your WHOPPER. So how would you react if you received a McDonald's bag instead? We know, it's a little harsh But with the help of his agency Buzzman,VIEW OUTDOOR Decathlon: The Breakaway The Breakaway by Decathlon is the The first eCycling team for prisoners. A unique collaboration with De Rode Antraciet vzw, Cellmade vzw and Oudenaarde prison. You can follow the six virtual riders via the campaign website.VIEW THE CONCEPT BNP Parisbas Fortis: Let It All Art If the whole Covid-19 pandemic makes you want to scream, have a look on LetItAllArt.beYou can cry out your negative feelings and transform them into something positive: a personal work of art. Using an algorithm that analyses the pitch, timbre and volume of each person's scream, each work of art is unique.More info here:https://letitallart.prezly.com/after-a-year-of-lockdown-shout-out-all-of-your-frustrations-and-create-a-unique-work-of-art VIEW THE CONCEPT The University Of Antwerp: Tour Of The Future Android brides and grooms, pterosaurs taking to the skies again or the Antwerp KBC Tower rising to become the tallest building in Europe No one knows what the future holds, but anything is possible, especially if we urge our students to think creatively and ambitiously. It just so happens that is exactly what studying at the University of Antwerp is all about. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT  Flair women's magazine launched Happy Ending, an erotic podcast series. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  With Valentine's Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Groupâs House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we know so well, but with the MoPETS touch. MoPETS Love Stories will be available on television and on all digital channels, as well as through a brand new digital platform, and feature banners as well as video spots. Mopets.com, the social network for animals, was launched in Belgium in June 2019 and is now present in 8 countries after expanding internationally. In addition to the Benelux, the Belgian start-up has recently launched Mopets in France, Italy, Spain, Poland and Israel, in partnership with local entrepreneurs. Mopets.com is a social network with classified ads, a collaborative platform of services for pets and a directory of professionals in the sector, a kind of Facebook of pets!VIEW THE LOVE STORY 1 SPOT VIEW THE LOVE STORY 2 SPOT Volvo: Blind Spot The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. VIEW OUTDOOR STIB/MIVB: The Voices Of A Brussels Christmas After "Voices of Brussels" at the start of the lockdown, here are the "Voices of Christmas" The STIB/MIVB messenger bus is coming back into service for the end of year celebrations. The vehicle is equipped with speakers and will meander the streets of Brussels from December 15th to 23rd, broadcasting Christmas messages, sung by a choir, to loved ones living in Brussels.VIEW OUTDOOR Proximus: End Of Year 2020 In a year in which social distance and curfews became a norm, we witnessed the importance of human connections even when the circumstances drove us apart. Created by FamousGrey, Brussels and directed by Salsa through Czar Belgium, this heart-warming Proximus campaign show us the joy and excitement of connection during these dark winter times (and year).VIEW THE SPOT  A McDonald's tribute to kids staring out windows in 2020.The kids in Belgium, that have been hit hard by the COVID 19 pandemic, are having a tough time. Due to the lockdown, they don't have many places to go. They can forget sleepovers or playing at their friendsâ houses and visits to the grandparents are excluded. The swimming pools, amusement parks, zoos, cinemas and restaurants are all closed. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Belgium was hit hard by Corona. Leading to an extremely strict lockdown. As a family brand, McDonald's wanted to tell the story of this lockdown.as seen by the kids.This results in a funny but magical commercial, made by TBWA Belgium. VIEW THE SPOT KU Leuven: Pact For More Respect KU Leuven is the oldest Catholic university in the world. With this pact for mutual respect, KU Leuven wants to break with the image of a university that is exclusive by opening a dialogue with its students and staff.VIEW THE SPOT  Jules redefines masculinity with a spot introducing its new signature "men in progress"VIEW THE SPOT Knack Magazine: Dare To Doubt These ads for a famous Belgian news outlet celebrate uncertainty.âDare to doubtâ is the new baseline for Knack magazine, a political and societal magazine, focused on investigative journalism. In a world where people tend to have fixed opinions, they celebrate uncertainty: Being open to new information and ideas and, if necessary, adapt your views and thinking. Doubt deserves a better name. It's the basis for learning and growing.To announce this, they used 3 famous political figures who switched opinions throughout the years. Obama on gay marriage, Schwarzenegger on nutrition and Dutch Prime Minister Mark Rutte on Black Pete, the racist Dutch tradition. If they can change their opinions, why wouldn't you? VIEW THE OBAMA AD VIEW THE SCHWARZENGGER AD VIEW THE RUTTE AD « First « Previous Next » Last » 2 of 13 |
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TBWABelgium has released this 'CBO Comeback' spot for McDonald's.
Lucy, Brussels has release this anti cyberbullying spot for Ketnet.