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Seen and noted
 The campaign film not only serves as a testament to Flanders' rich gastronomic heritage but also invites viewers to experience the region's unparalleled offerings first hand. VIEW THE SPOT  In honour of Equal Pay Day, director Lionel Goldstein, production company Czar BE and communication agency mortierbrigade have addressed the absurd stress reactions provoked in men by the 'inconvenient question'. This has resulted in the creation of a campaign spot that makes viewers feel as uncomfortable as the topic itself. The video is set to launch on Equal Pay Day itself. VIEW THE SPOT  In a world where tabletop role-playing and escapist fantasy literature have become integral parts of popular and youth cultures, the Cosplay and LARP communities stand out for their remarkable resilience and defiance of convention. The brandâs 'Built to Resist' messaging and new campaign upholds the values of those communities by championing creativity, individuality and self-expression. VIEW THE SPOT  The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch 'Home Renovation Housing & Energy' aimed at supporting homeowners in funding often complex renovations for sustainable and energy-efficient home improvements, with KBC Bank as your trusted partner.VIEW THE SPOT  "Brussels is so full of surprises that it's hard to pitch in one slide. But one thousand should do."To highlight Brussels as an exceptional business destination, we've created The Flipdeck for visit.brussels a presentation of a 1000 slides that double as a flipbook, showcasing Brussels as the ultimate venue for hosting business events.VIEW THE SPOT L'Oreal: Stand Up Against Street Harassment An international study by L'Oreal Paris revealed that sexual harassment in public spaces was identified as the most important issue faced by women across the world. 80% of women have experienced sexual harassment in public spaces, and 76% of people have witnessed sexual harassment in public spaces. A further study by L'Oreal Paris in collaboration with Touche Pas à Ma Pote, the Belgian organisation that campaigns against gender based street harassment revealed that among 1,000 women in Belgium, 95% sometimes feel unsafe on the streets with 15% of respondents rarely or never feeling safe. VIEW OUTDOOR Child Focus: Bring Them Back In 2016, Wunderman Thompson Benelux and Child Focus sent little Liam out into the world on 1 million 2-euro coins. A universal reminder to make sure missing children are never forgotten. Those Coins of Hope are now being spent around the world. Today, Child Focus wants those coins back. In a new campaign,VIEW THE SPOT VIEW THE AD Child Focus: Call Glenn More and more young people are becoming victims of 'exposing.' This is when their naked images are spread online without their consent. Glenn was one such victim. When he was 15, he took a nude with his mobile phone and sent it in confidence, only to find it on the internet. Shortly afterwards, Glenn took his own life. On 18 November, the European Day for the Protection of Children against Sexual Exploitation and Abuse, Wunderman Thompson Benelux and Child Focus reactivated his phone to better protect other minors online. In 2022, Child Focus, the Belgian Center for Missing and Sexually Exploited Children, opened a total of 151 cases of transgressive sexting and exposing. This is when young people are pressured into sending or sharing sexually suggestive messages or images without consent. VIEW THE 4 CONCEPTS  What makes a Volkswagen a Volkswagen? The answer is found in the latest brand campaign of TBWA Belgium by Voltage Brussels and Voltage Brussels. It's not a launch campaign for a specific model, it's a campaign about the DNA of a unique car brand, made for living. Volkswagen Belgium and TBWA Belgium by Voltage Brussels launch a local brand campaign that puts Volkswagen in the spotlight as the car of your life. Because one thing is certain: a Volkswagen is not made to be parked on your drive, itâs a car made for living. A Volkswagen only truly becomes a Volkswagen when there are crumbs on the seats and sand on the floor mats. VIEW THE SPOT Parents Of Road Victims : Streamz The Road Users of Belgium's biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching "The Road". Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. VIEW THE SPOT  'There's More to Enjoy in Hasselt' is a multi-channel campaign for Visit Hasselt, the city's official tourist board, which caters to the needs of the dating population and points visitors to the most attractive dating pool in the county. And for those not looking for a new love, Hasselt is, fortunately, bursting with good food, inspiring museums, surprising cycling routes, stylish boutiques, and cosy bars. Agency: Mutant.VIEW THE GOOD FOOD SPOT VIEW THE INSPIRING MUSEUMS SPOT VIEW THE STYLISH BOUTIQUES SPOT VIEW THE CYCLE ROUTES SPOT VIEW THE COSY BARS SPOT The Iran Democracy Council: A.lran Since the death of Mahsa Amini and the ignited protests in Iran, women's rights are still being heavily violated every day. Iranian women face severe oppression, including being forced to wear a hijab, discriminatory laws, and the prohibition of many basic human rights, such as riding a bike or entering a stadium. And the situation only seems to worsen.This is what sparked a noble idea at Wunderman Thompson Benelux.VIEW THE CONCEPT  There's this saying that if you really want to get to know someone, travel together. The new campaign of Ardennes-etape illustrates exactly that in two new films, one a holiday with family and the second a getaway with friends. The shared struggles, memories, laughs, cries and sometimes surprises form a deeper connection between the characters against an almost idyllic setting in the Belgian Ardennes. A noticeable thing about the three-day shooting period is that the cast and crew experienced all three seasons in a short period of time, which makes for a sudden, but beautiful cameo of a snow landscape. VIEW THE FAMILY SPOT VIEW THE FRIENDS SPOT  Being an influencer is like being the new film star. The aesthetic beauty of popular influencers' feeds, the likes, the attention and the commercial deals it all makes people realise: I want that too. It means a growing number of people are constantly on the lookout for the best possible photo out there while building their persona as an influencer. But what might not be obvious to them is the fact that they already are influencers influencing the very places of nature they're visiting. VIEW THE SPOT  This year Equal Pay Day falls on March 20. As the wage gap is still 22%, women have to work almost three months extra to get paid the same as men do. Although things are slowly getting better, men are still favoured over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) do much more part-time work than men (12%) makes the problem only bigger. In this year's Equal Pay Day video, the handshake plays a major part as it symbolises a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect.VIEW THE SPOT CroixRouge de Belgique, Rode KruisVlaanderen:Video Not Available Within days, on February 24, the armed conflict in Ukraine will have been going on for a full year. To remind people how important it is to support the victims, Rode Kruis-Vlaanderen, Croix-Rouge de Belgique and BBDO launch a campaign in collaboration with international artists like Ed Sheeran, Editors, Tame Impala, George Ezra, Years & Years, Twenty One Pilots, Rudimental and Romeo Elvis. VIEW THE CONCEPT Ukrainian Witness: Wiki Truth On February 24 2022, Russia invades Ukraine. Days after the first shock, Ukrainian Witness started to fight back digitally. In Russia, it's hard to find the truth. The free press is blocked, Google is blocked, and so are most social media channels. There's one route that remains open: Wikipedia. "Everyone" can change a Wikipedia page. That' s the way in for Ukrainian Witness. Every month, 10.9 million Russians visit Russian Wikipedia. So, simply by adding pictures of devastation on Ukrainian city pages on Russian Wikipedia the truth about the war was shown in Russia, fighting against its Propaganda. VIEW THE CONCEPT  Established since 2017 in Belgium, BURGER KING is launching its first TV ad with Buzzman starting February 13th. An opportunity to remind all its customers that nothing beats a flame-grilled burger. And God won't deny it. Since 1954, BURGER KING has been grilling its steaks over an open flame. That's what gives their burgers their unique smoky taste. A cooking process that would not be possible without one of the founding elements of our universe. In a mystical film, BURGER KING presents God for the first time, not as a man but as a woman. VIEW THE SPOT Child Focus: OK Groomer Playgrounds don't only exist physically anymore. Children are playing together virtually more often, and adults with bad intentions are finding their way into this world as well. To counter this, Wunderman Thompson created the 'OK Groomer' game for Child Focus. A virtual playground in which children playfully learn how to outsmart online groomers adults who approach children for sexual contact. A whole world against grooming: Grooming rates have skyrocketed during the lockdowns. And reports of grooming have continued to rise at Child Focus, the Belgian Center for Missing and Sexually Exploited Children. VIEW THE CONCEPT  Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? VIEW THE SPOT  Last Sunday witnessed the highlight of perhaps the most controversial World Cup ever: the final between France and Argentina. A splendid final on the field, but unfortunately less beautiful in the stands. De Morgen and mortierbrigade decided to blow the final whistle on this tournament by showing everything and everyone we were not allowed to see in the stands of the Lusail stadium: supporters with rainbow flags and One Love bracelets, workers who suffered heavily during the construction of the stadiums and activists denouncing the ecological impact of this World Cup. VIEW THE SPOT  Rappers frequently pepper their songs with obscenities. But the torrents of abuse in "Respect", the new song by the rapper Youssef Swatt's, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB.VIEW THE SPOT Re-born To Be Alive: Sign Up Before You Die In Belgium, more than 1.500 patients are currently waiting for a transplant. Each donor can save up to 8 lives. The non-profit organisation Re-born To Be Alive encourages Belgians to become organ donors and asked Publicis Groupe for help. Even though Belgians are automatically considered organ donors, lots of families opt out when asked after seeing their loved one pass away. Unless the victim gave explicit permission before their passing. We all love to be scared to death, especially during Halloween when death is celebrated. Making this the perfect moment to break the taboo surrounding death and organ donation.VIEW OUTDOOR Amnesty International: Amnesty World Cup The World Cup in Qatar and the performance of the Red Devils will dominate the news in the coming weeks. Will this World Cup be a highlight or a low point for our national team? For Amnesty International, for now, this tournament is at an all-time low. At least when it comes to human rights. Amnesty International has long been campaigning with the hashtag #PayUpFIFA to raise the human rights violations that came with hosting the World Cup in Qatar. Indeed, Amnesty is calling on FIFA to compensate the migrant workers and their relatives with at least as much prize money as the World Cup winner receives. For now, without any real concessions.VIEW THE SPOT  A powerful short video released ahead of the opening of the World Cup 2022, calls on fans to consider the workers exploited every time they witness a player fall, in one of the most controversial sports competitions of recent decades. Forced labor allegations and the exploitation of Qatar's low-paid migrant workforce has tainted the World Cup that will begin on Sunday. Thousands have suffered exploitation amounting to forced labor while others have died in bringing the world this tournament. A large number of migrant workers involved in construction, hospitality and other key areas of infrastructure required to bring us this tournament have suffered abuses including debt bondage, wage theft, being prevented from changing employers, VIEW THE SPOT AWSR (Belgian Road Safety): We've Tried Everything In order to convince you to stop speeding. We've tried everything. Almost everything. So, during these instable times of social economy, maybe money will do the job. That's why we decided to team up with famous Belgian economist Etienne de Callatay to create an algorithm that will calculate how much you could save per year by slowing down on the road. Check out how much you could save on www.leverlepied.be. Of course, that's on top of the 80 lives lost on the road every year.Agency: Air Brussels VIEW THE SPOT  CZAR's Joe Vanhoutteghem hits the mark again with his latest film that focusses on the cycle of life and the omnipresence of water throughout one's existence. In Vanhoutteghem's film, the image of the fetal position reminds us of the purity our bodies need throughout our lives whatever age you may be. Starting from the womb all the way to old age, the spot ties it all together with a captivating continuous montage. The campaign examines the original purity of Spa and what it means in people's lives. A prior study showed that Belgians want to have a healthier lifestyle. In order to help them, Spa intends on inciting Belgians to drink more in order to live more. The spot was created with agency Happiness.VIEW THE SPOT The Flemish Centre for Suicide Prevention: Reading Minds In this new spot directed by Jara Moravec through HAMLET, The Flemish Centre for Suicide Prevention urges men to seek help, and to encourage anyone close to someone they think is not alright, to ask. Research has shown that men tend to isolate themselves socially and emotionally, they do not recognise their own suffering, sometimes until it's too late, and suffer from a greater sense of shame when they suffer from psychological problems. In short, men find it hard to talk about their feelings. The Flemish Centre for Suicide Prevention have observed that resistance to talking and sharing feelings occurs in two scenarios. The first one is that men experiencing mental health issues feel isolated and don't feel able to seek help to talk about their problems. The second is that men who sense that another man is suffering often do not feel comfortable making the approach to see if they need help. Agency: Lucy VIEW THE SPOT  This Sunday, the biggest date in the Belgian footballing calendar kicked off with four of the country's top teams heading into battle on the football field to win that coveted first place, and be crowned the champions of Belgian football. Current champions Club Brugge, who are in second place behind Union Saint-Gilloise, launch their support offensive to their fans with a film created by independent creative hotshop Mutant. 'Patienceâ builds on 20/21 season's 'The Farmer Knows his Field'. A campaign in which Mutant claimed the derogatory word 'Farmers', a cultural reference to the agricultural prowess of the residents of Brugge, as a new nickname for Club Brugge supporters.VIEW THE SPOT Zijkant – Equal Pay Day: The Umbilical Cord mortierbrigade has been creating quirky campaigns for Equal Pay Day for over ten years. This year is no different with the agency producing another striking campaign about the persisting gender pay gap. The stars of the film are a group of former elite Belgian athletes, with a surprise leading role for... the umbilical cord. In their film 'The Umbilical Cord' directors Lionel Goldstein shine the spotlight on six former Belgian champions, namely hammer thrower Kathleen De Wolf (six-time world champion), pole vaulter Karen Pollefeyt (5 gold medals at the Belgian championship), hurdler Vita Van Belleghem (Several times Belgian champion all-around), synchronised swimmers Genevieve Michils and Alexandra Baes (Gold at the World Championship Masters Syncro), and gymnast Ellen Grillet (bronze at Belgian championship). VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Elvie: All Boobs Welcome Here While #breastfeeding has been on the rise in Belgium, there is, unfortunately, a huge taboo around public feeding. Elvie believes that all moms should be able to breastfeed or pump in public without fear or judgment. In comes the Elvie Breastfeeding Bench! The first breastfeeding bench was placed ik Kortrijk during World Breastfeeding Week and was launched together with the #BreastPlaces map, to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support this. Agency: Walkie Talkie, Gent VIEW THE CONCEPT Volvo: Volvo Street Configurator FamousGrey, Brussels has turned Brussels into Volvo's showroom. Introducing the 'VolvoStreet Configurator'.VIEW THE CONCEPT Volvo: VolvoStreet ConfiguratorFamousGrey, Brussels has turned Brussels into Volvo's showroom. Introducing the 'VolvoStreet Configurator'.VIEW THE CONCEPT Walloon Road Safety Agency: Let Your Future Hold You Back Air Brussels has developed for the Walloon Road Safety Agency (ASWR) a new awareness campaign against alcohol and drug use behind the wheel. The program includes a 100" film, directed by Jef Boes and produced by Initials LA, in which we see a man who is clearly over his head.VIEW THE SPOT Brussels Mobility: Don't Be The Present He's Waiting For Further to the success of the first campaign, mortierbrigade and Brussels Mobility are bringing Baudouin back in a hard-hitting ad that aims to raise awareness in people aged 18-30 about the risks of driving under the influence as the end-of-year celebrations approach. This time we discover Baudouin, the king of predictions, in his holiday home. VIEW THE SPOT Médecins Sans Frontières: Prepaid Donations When disaster strikes, classic fundraising campaigns can take days to get organised. That's why FamousGrey created 'Prepaid Donations' for Medecins Sans Frontieres/Doctors Without Borders (MSF). This completely new way of donating allows donators to start helping as fast as the rescue teams. With 'Prepaid Donations' you donate at any time. This amount is linked to MSF's monitoring systems and when a disaster happens, your donation is released. Prepaid donators are informed when this happens.Agency: FamousGrey, Brussels VIEW THE SPOT Parents of Road Victims: Empty Rooms When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time. It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still feel the presence of their child. During the end-of-year holiday season, many Belgians will be driving to their holiday destination, which is why we are putting some of these rooms on Booking.com as a symbolic act to make the link between travelling, booking rooms and driving carefully.Agency: Happiness, Brussels, an FCB Alliance VIEW THE CONCEPT Delhaize: Health Is The Most Beautiful Gift In that time of the year where we are all writing down our gift list, Belgian supermarket Delhaize shows us that keeping each other healthy is ultimately the best gift. Created by TBWA and produced by CZAR Brussels, this heart-warming story is directed by the duo SALSA with a sense of balance and storytelling. Making of the struggle of this little girl and the surprise gift from her new friend a sweet Christmas tale. Agency: TBWA BrusselsVIEW THE SPOT Child Focus: XXXtra Age Check Child Focus and Wunderman Thompson Antwerp together continue to fight against the sexual exploitation of children. This year they want to draw attention to the problem of minors on escort websites. Although these sites always make a selection to exclude underage sex workers, they can't unfortunately 100% stop this. The correct age is sometimes very difficult to estimate and it happens that an advert slips through the net and a minor is presented as an adult. This led to a new and unique collaboration between Child Focus and Redlights.be, Belgium's largest escort site, resulting in a campaign aimed at its visitors. VIEW THE CONCEPT |
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LDV United have created this spot for De Opvoedingslijn