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Seen and noted
 To promote its fastest internet at Belgium's biggest modern and digital art festival 'KIKK', VOO telecom launched modern art paintings that turned out to be screenshots of crappy video calls. Modern art at first sight. Slow internet at second. Headline: It's cool when it's modern art. It sucks when it's a video call. Switch to the fastest internet of VOO. Agency: Happiness Brussels, an FCB Alliance VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Leffe: The National Debate In 2011, Belgium broke the world record for the longest period without a government. On May 26 2019, Belgium voted again. The result produced an even more fragmented political landscape between the political leaders from the North and South of the country. As a Belgian beer brand, Leffe wanted to give a strong signal - introducing 'Nationaal Debat National.' 100 days after the elections and in a total political status quo, Leffe did what had never been done before. They created the longest terrace ever, placing 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to reach 1000 compromises on 10 political questions put together by Professor and political scientist Dave Sinardet. The results - 95% of the participants reached a compromise on all 10 questions in on average only 17 minutes. Agency: BBDO Brussels.VIEW OUTDOOR  Life is full of beautiful moments, don't spend them in the bathroom. Agency: Weber Shandwick, Brussels. VIEW THE SPOT  Our schools are more colorful than ever before. Yet, when you ask pupils to draw a personâs skin, almost every kid -whatever its background- uses the same colored pencil: pale pink. Isnât that weird? Samen Onderwijs Maken - SOM (a Belgian educational network) wants to do something about it. Thatâs why they developed a set of 7 skin tone crayons. Agency: TBWABrussels.VIEW OUTDOOR  TBWABrussels has released this "Great Beer Travels" outdoor campaign for Stella Artois.VIEW NEW YORK OUTDOOR VIEW HONG KONG OUTDOOR VIEW RIO OUTDOOR VIEW LA OUTDOOR Vluchtelingenwerk Vlaanderen: Extreme Right to Human Rights On the occasion of the Flemish Community Day, mortierbrigade and NGO for refugees' rights "Vluchtelingenwerk Vlaanderen" recycled the Belgian extreme right-wing party election posters into printed portraits of refugees. On these, Vlaams Belang's slogan "Our people first" has been revisited as "Our people too". The giant posters are displayed on the facade of the Beursschouwburg, in the heart of Brussels. Following the Belgian elections last May, a part of Flanders did not show its most welcoming side, preferring a closed community to a tolerant and open one.VIEW OUTDOOR  It's only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought back one of Europe's most photographed tourist attractions - the giant 'I amsterdam' letters which previously stood in front of the Dutch capital's world- famous Rijksmuseum - as 'I amazonia'. The 22m x 3 m high replica sign aims to draw attention to another landmark vital to our survival which is disappearing in front of our eyes: the Amazon rainforest. Agency: Duval GuillaumeVIEW AMBIENT OUTDOOR VIEW OUTDOOR  Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. VIEW OUTDOOR  Samsonite is a brand we are all familiar with, a household name. The suitcases are nearly always discarded to the loft for most of the year and extracted once or twice annually for holidays. But times have changed, Millennials are more mobile and fast paced than older generations. Looking to this new generation of travellers, lightweight travel luggage is required to be reliable and consistent, an essential component for modern life. Samsonite is just the brand to help with that. Agency: Wunderman Thompson, Belgium. VIEW THE SPOT  HAMLET Brussels' Jaco Van Dormael, director of the feature film Mr Nobody, has helmed a short film for Kommitment's European Union campaign, 'EUandME'. VIEW THE SPOT VOO: Raging Banners Since the internet has become an integrated part of our daily lives, connection speed has become a main battleground. It's one of the main reasons to switch provider. VOO, one of the main telecom providers in Belgium, has invested in technology allowing to offer its customers a connection speed up to four times faster than its competitors. Agency: Happiness FCB. VIEW THE CONCEPT Creative Belgium: Sorry is a Start Words are powerful, a truth the communications industry is well aware of. The impact of our messages and actions comes with great responsibility. That is why we need to have smart and responsible writers. It is the reason we are constantly searching for compassionate, clever writers. In Belgium there is a lack of writing courses for (aspiring) copywriters. Therefore, once every five years the Belgian advertising industry organizes its own masterclass in copywriting. To allow as many people as possible to enter this class, professional copywriter or not, Creative Belgium launches an open challenge. Everyone can take part and send in a letter. Why 'Sorry is a start'? Agency: Happiness, Brussels VIEW THE CONCEPT Bru: Social Plates While 69% of us can't resist 'foodstragramming' the perfect photo of a meal, this trend often occurs at the expense of both the dining companions at the table and the other diners - which is why 82% of us find it annoying. That's why Bru mineral water decided to create the Bru Social Plates. These plates have a mission - to remind diners to enjoy the food, but more importantly, each other's company. The Bru Social Plates were created and designed by creative connectivity agency Happiness Brussels, an FCB Alliance, and are handmade by the ceramic designer Martine Keirsebilck. VIEW THE CONCEPT  This film is part of the launch campaign for Payconiq by Bancontact, a Belgian mobile paying app.There are times when happiness seems to be completely on your side. It's a shame if you can't get the most out of those moments. With this in mind, Boondoggle created the launch campaign for the Payconiq by Bancontact app, the new mobile payment app that emerged from the merger of the existing Payconiq and Bancontact appsVIEW THE SPOT  Spindle's Greg Hackett has directed a new campaign for Heineken brand 'Hapkin'. Shot over two days in South Africa, the film follows a man as he battles his environment to get hops back to the brewery, embodying the sentiment that Hapkin is prepared to go 'Wherever The Challenge Takes Us' in order to create the best product possible. The film is accompanied by a striking score from composer, Luke Atencio. Hapkin is a high-fermentation strong blonde ale, with a unique brewing process, during which the hops are added in four stages.Agency: FamousGrey, Brussels VIEW THE SPOT TBWA Brussels: Skipping School. It Can Get You a Job. Recently thousands of young people rallied in Belgium to demand action on climate change. These young people took over Brussels. With strong and creatives slogans that not only made the news, but also became the news. So TBWA Brussels wanted to give these rebels with a cause a chance to explore their creative talent. The agency is eager to find those who dare to question something. Or everything. Those who bring new ideas to the table or even turn that table upside down. Those are the qualities of a great copywriter. People who take a picture of their slogan with #climatecopy might get you one of our three summer internships as a copywriter in TBWA.VIEW THE CONCEPT Volvo: Volts by Volvo Volts by Volvo was launched at the opening of the Brussels Motorshow. It is part of Volvo's broader view on driving electrified. Volts by Volvo will be the most competitive green energy contract for your house on the market, offering energy coming from both wind energy and solar energy. For now, Volts by Volvo is only available in Belgium, where Volvo offers the energy contract and green energy expert Eneco is the provider. The goal of Volts by Volvo is to stimulate drivers of electric and plug-in hybrid cars to charge their car without leaving an impact on the environment. Agency: FamousGrey, BrusselsVIEW THE CONCEPT  'The Legendary Tour' tells the unbelievable story of Belgian artist CHANCE, who has managed to fool everyone into believing that heâs played all the most iconic concert venues in the world. This has, however, proved to be a cleverly-devised hoax. But this fake tour, labelled 'The Legendary Tour', did actually take place. You might wonder how? The answer is revealed by the singer in a social video. Here, 'The Legendary Tour' emerges as a shrewd move by CHANCE and advertising agency mortierbrigade aimed at focusing attention on the artistâs album. The Legendary Tour was the result of a cunning plan by musician Chance - real name Antoine Geluck. To create a buzz, this Belgian singer arranged a tour that included legendary venues like Olympia or Madison Square. Fake? Not exactly, because Chance really did perform at all these venues.VIEW THE FILM  "Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their childâs health state. "Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativisation of time when life exposes all its fragility and finitude.VIEW THE SPOT Bike For Brussels: Safety Earworms Mortierbrigade have created these ads for Brussels MobilityVIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Our director said this film worked best in 100 sec. version instead of 45 sec., so we changed the media plan ;-) Turns out he was absolutely right ! We are very proud to present this new commercial from dutch director Rogier Hesp, camera by David Doom, casting main actors by Lesley Beastall (UK) This TVC was shot for EG, Belgian market leader in generic pharmaceutical products Agency: DentsuVIEW THE SPOT  Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp. The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didnât show a portrait.Instead we used its absence as the central design element. Effectively saying everything by showing nothing. Agency: Wunderman Antwerp. VIEW THE FIRST AD VIEW THE SECOND AD  Data shows that over 50% of people experience âbuffer rageâ every day. A state of uncontrollable anger induced by the interruption of online content or streaming video due to slow internet speed. 34% of respondents even suffer more from buffer rage than road rage. Indeed, when it comes to the internet, our needs (and expectations) are growing exponentially, and nowadays we all consider that a fast internet connection is perfectly normal. Well, so does VOO telecom, for whom offering ultra-fast internet has always been a priority. So, in order to bring all Belgians up to speed when it comes to their ever-increasing use of digital devices, VOO has launched an ambitious project named âLa Vitesse Pour Tousâ ('Fast Internet for All'.) Agency: Happiness, BrusselsVIEW THE SPOT Audi: Audi e-xperience Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner.VIEW THE CONCEPT  Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.VIEW THE SPOT  There it is, we switched to winter time again. And seen as it gets darker faster then, Bike for Brussels wanted to sensitize motorists to be extra careful towards cyclists. mortierbrigade came up with a radio campaign in which gossip plays a major role, and which reminds motorists that cyclists are always near. Even when you donât see them. Car drivers donât always see cyclists coming. The radio campaign puts this fact in the spotlight through a very recognizable phenomenon: gossip. Just like car drivers who donât see bike riders coming on the road because they donât pay enough attention. The campaign includes 4 radio spots based on the same creative concept. Alongside, Bike for Brussels will be handing out a large quantity of bike lights in different parts of the Belgian capital.PLAY THE JASPER SPOT PLAY THE MARIE SPOT PLAY THE ROB SPOT PLAY THE SEBASTIAN SPOT OVK/PEVR - Parents of Road Victims: Almost Home You miss a lot when you text behind the wheel. But how much exactly? Well, now you can just see for yourself: Blindmeters.com turns Google maps into a text editor and allows you to type on any road. A specially designed font connects with speed limitations of the road you are typing on and stretches to the exact amount of meters you are driving blind. The results are eye opening: One character at 90km/h makes you miss 19,75 meters. That makes 26,33 meters at 120km/h. Needless to say, your text messages are longer than you think: âAlmost homeâ is 10 characters, but 289 meters as well. âOn my wayâ, 7 characters, but 236 meters. And these are just the shorter kind of messages people keep texting behind the wheel. Longer messages are quickly reaching 1 kilometre. Stunning, keeping in mind that 1 fraction of a second of inattentiveness can have serious consequences.Agency: FCB Happiness, Brussels VIEW THE CONCEPT  Care Residence Ter Rive has the most beautiful view of St. Peter's Square. The contrast between the empty visitors 'chairs in the residents' rooms and the many people who come together to see artists such as Leonard Cohen, Prince and now Björk at work on 11 July can not be any bigger. As many as 60% of the elderly feel lonely. Gent Jazz Festival, the organizers behind the unique Björk concert, join forces with Ghent's creative collective Hummingbird to combat this isolation. Agency: Humming.VIEW THE SPOT  If you where asked to draw a picture of your family, would your picture be the same as your parentsâ or childrenâs? The logical answer would be âyesâ, but Beaphar discovered this may not always be the case by asking four different families from four different European countries to do just that. Agency: Gutzandglory, Belgium.VIEW OUTDOOR Amnesty International: China's Real Estate Prices Serviceplan Belgium created an architectural model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. New building projects in China come with a price. Ni Yulan is paying for it. For the past 20 years, China has been building on a scale never seen before. With this campaign mnesty International draws attention to the plight of human rights defender Ni Yulan. The Amnesty International film has been broadcast during cultural festivals in Belgium. In order to reinforce the campaign, Serviceplan also created a stand around its 3D model with the same model figures, a poster, an ad and flyers.VIEW THE CONCEPT  IKEA and DDB Brussels are launching the fourth and quite possibly the last television spot around the theme âBring your living room to life.â With this new creation, IKEA brings nature inside ⦠and in this case, quite literally, as the living room is a playground for a flock of sheep. In this new spot we discover a herd of sheep in the middle of a manâs living room ⦠fortunately he finds the situation rather amusing. The man dreams for a moment or two in his new chair and immediately finds himself in the middle of twenty sheep. He first tries to drive them out of his living room, but then decides to let the animals be. It turns out of course, that he is a perfect shepherd!VIEW THE SPOT Solidarité Grands Froids: The Homeless Webshop TBWA Brussels and Solidarite Grands Froids have created "The Homeless Webshop," a webshop without an address which is looking for shelter on other websites. It's a regular webshop where people could buy virtual items to support the homeless. VIEW THE CONCEPT  To make a radio campaign you need to cast a voice. But what if that voice becomes the idea? The Belgian Cancer Foundation and Happiness, Brussels / An FCB alliance have launched a radio campaign against sunbeds that was recorded by the very voice inside those sunbeds.PLAY THE SPOT Kia : The Commercial Brake A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. VIEW THE CONCEPT  Kids don't like vegetables, most only eat 30% of their recommended daily intake. Which is why Delhaize launched "The Vegetables Name Change," a project that renamed vegetables with playful names to help kids look at them differently. Agency: TBWA Brussels.VIEW THE SPOT Parents of Road Victims: Behind The Numbers 'Parents of Road Victims' have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you'd rather not hear. Because every time it airs, somebody just died in a road accident, in real-time. Last year in Belgium, 'only' 640 people lost their lives in road accidents. While that's a decrease of 13% compared to 2016, it's still way too many, especially in a country with a population as small as Belgium's (approximately 11.5 million).To illustrate this fact, Happiness has created a thought-provoking campaign that makes the number of fatalities more tangible and human, rather than just a statistic. The dynamic radio campaign, titled 'Behind the Numbers', is directly connected to national police data.PLAY THE SPOT  A Japanese restaurant in Antwerp offers people free tattoos. And they are actually tasteful. At first sight the tattoos look like any other Japanese tattoo but there is one big difference. The tattoos don't translate as 'hope', 'courage' or 'love'. Instead they have a meaning that is really worth something such as Crispy Duck Salad, Sashimi of Sea Bass or another dish of the menu. Because apart from the ink, those who have the name of a dish immortalized on their skin also get their meal for free at Dim Dining. Wunderman, Antwerp, turned 19 dishes, including starters, main courses and desserts, into Japanese tattoos. People who want a tattoo can register on the website of Dim Dining. Dimitri will then select the winners who will get inked at Glorybound, a renowned tattoo shop in Antwerp. Afterwards, they are welcome at Dim Dining to enjoy the meaning of their tattoo. VIEW THE SPOT BBDO Belgium has launched this smart "Parking Censorship" radio campaign with the tag line 'There's Always Room for a smart.' PLAY THE FEMALE SPOT PLAY THE MALE SPOT  mortierbrigade has conducted a provocative experiment among students for UGent University. A number of professors presented lectures based on dubious and often false statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. VIEW OUTDOOR SOS Children's Villages: Really Ugly Sweater There are ugly Christmas sweaters. And there's the #reallyuglysweater. Take a closer look at it and you'll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children's Villages in Syria. VIEW OUTDOOR |
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