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Seen and noted

The University Of Antwerp: Tour Of The Future

 INTERACTIVE   BELGIUM    March 04, 2021 22:58 (Edited: March 05, 2021 09:58)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/76288_0000.png&width=200Android brides and grooms, pterosaurs taking to the skies again or the Antwerp KBC Tower rising to become the tallest building in Europe No one knows what the future holds, but anything is possible, especially if we urge our students to think creatively and ambitiously. It just so happens that is exactly what studying at the University of Antwerp is all about.

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McDonald's: CBO Comeback

 TV   BELGIUM    February 26, 2021 16:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79530_0002.png&width=200TBWABelgium has released this 'CBO Comeback' spot for McDonald's.

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Ketnet: Stip It

 TV   BELGIUM    February 24, 2021 12:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c105_0001.png&width=200Lucy, Brussels has release this anti cyberbullying spot for Ketnet.

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Flair: Headphone Eroticism

 PRINT   BELGIUM    February 16, 2021 08:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FFeb%2Ftn_122389_1613420537_FLAIR_PODCAST_1.jpg&width=200Flair women's magazine launched Happy Ending, an erotic podcast series.

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MoPETS: A Love Story

 TV   BELGIUM    February 15, 2021 06:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2037a_0000.png&width=200With Valentine's Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Group’s House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we know so well, but with the MoPETS touch. MoPETS Love Stories will be available on television and on all digital channels, as well as through a brand new digital platform, and feature banners as well as video spots. Mopets.com, the social network for animals, was launched in Belgium in June 2019 and is now present in 8 countries after expanding internationally. In addition to the Benelux, the Belgian start-up has recently launched Mopets in France, Italy, Spain, Poland and Israel, in partnership with local entrepreneurs. Mopets.com is a social network with classified ads, a collaborative platform of services for pets and a directory of professionals in the sector, a kind of Facebook of pets!

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Volvo: Blind Spot

 AMBIENT   BELGIUM    February 05, 2021 15:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09104_0000.png&width=200The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it.

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STIB/MIVB: The Voices Of A Brussels Christmas

 AMBIENT   BELGIUM    January 09, 2021 15:59 (Edited: January 10, 2021 02:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a7389_0003.png&width=200After "Voices of Brussels" at the start of the lockdown, here are the "Voices of Christmas" The STIB/MIVB messenger bus is coming back into service for the end of year celebrations. The vehicle is equipped with speakers and will meander the streets of Brussels from December 15th to 23rd, broadcasting Christmas messages, sung by a choir, to loved ones living in Brussels.

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Proximus: End Of Year 2020

 WEB FILM   BELGIUM    January 04, 2021 11:08 (Edited: January 04, 2021 22:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0c9fc_0003.png&width=200In a year in which social distance and curfews became a norm, we witnessed the importance of human connections even when the circumstances drove us apart. Created by FamousGrey, Brussels and directed by Salsa through Czar Belgium, this heart-warming Proximus campaign show us the joy and excitement of connection during these dark winter times (and year).

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McDonald's: The M Effect

 OUTDOOR   BELGIUM    December 24, 2020 08:21 (Edited: December 24, 2020 19:21)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Dec/tn_121150_1608654414_McDoMockUp_Girl_1.jpg&width=200A McDonald's tribute to kids staring out windows in 2020.The kids in Belgium, that have been hit hard by the COVID 19 pandemic, are having a tough time. Due to the lockdown, they don't have many places to go. They can forget sleepovers or playing at their friends’ houses and visits to the grandparents are excluded. The swimming pools, amusement parks, zoos, cinemas and restaurants are all closed.

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McDonald's: A Kids's Lockdown

 TV   BELGIUM    December 03, 2020 07:01 (Edited: December 03, 2020 18:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/921d2_0000.png&width=200Belgium was hit hard by Corona. Leading to an extremely strict lockdown. As a family brand, McDonald's wanted to tell the story of this lockdown.as seen by the kids.This results in a funny but magical commercial, made by TBWA Belgium.

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KU Leuven: Pact For More Respect

 TV   BELGIUM    November 21, 2020 06:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8e8b4_0001.png&width=200KU Leuven is the oldest Catholic university in the world. With this pact for mutual respect, KU Leuven wants to break with the image of a university that is exclusive by opening a dialogue with its students and staff.

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Jules: Men In Progress

 TV   BELGIUM    November 08, 2020 22:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8e7ed_0001.png&width=200Jules redefines masculinity with a spot introducing its new signature "men in progress"

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Knack Magazine: Dare To Doubt

 PRINT   BELGIUM    November 02, 2020 12:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_119749_1604273636_Obama.jpg&width=200These ads for a famous Belgian news outlet celebrate uncertainty.
‘Dare to doubt’ is the new baseline for Knack magazine, a political and societal magazine, focused on investigative journalism. In a world where people tend to have fixed opinions, they celebrate uncertainty: Being open to new information and ideas and, if necessary, adapt your views and thinking. Doubt deserves a better name. It's the basis for learning and growing.To announce this, they used 3 famous political figures who switched opinions throughout the years. Obama on gay marriage, Schwarzenegger on nutrition and Dutch Prime Minister Mark Rutte on Black Pete, the racist Dutch tradition. If they can change their opinions, why wouldn't you?

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The Humane Society International: End the Animal Lockdown

 TV   BELGIUM    October 07, 2020 19:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff121e_0001.png&width=200End the Lockdown for Animals is a collaboration between animal protection organisation Humane Society International and Belgian production company Fledge, to urge global citizens to take action on behalf of animals confined in a lifetime of lockdown. With soundtrack donated by Belgium-based band Svínhunder,

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Moolmakers: CleanYourStreetViewGenk

 INTERACTIVE   BELGIUM    October 01, 2020 07:11 (Edited: October 01, 2020 17:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7d190_0000.png&width=200From now until October, the Google Street Car will again be spending time in our country. Mooimakers is using this opportunity to ask all Belgians to tidy their streets in preparation for this famous car bristling with cameras. After all, nobody wants to see their own street blighted by litter on the internet. With this campaign, Mooimakers is reinforcing its message, while being original in making Belgians aware that they should look after their neighbourhoods. The arrival of the Google Street Car is often a source of inspiration for all kinds of creativity. Some people even go as far as following the car so that they can appear on Google’s images. But photobombing aside, these images can also reflect the unhygienic state of certain streets.

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Pro League: Keep Racism Out

 TV   BELGIUM    September 11, 2020 11:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F49bda_0001.png&width=200BBDO Belgium and the Pro League / Jupiler have launched this campaign inviting fans to gradually return to stadiums to support their teams passionately and without racism.

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Proximus: Think Possible

 TV   BELGIUM    August 03, 2020 20:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F662d9_0004.png&width=200Mobile telecommunications company Proximus has released a new spot produced by Czar and directed by Marit Weerheijm. Made with Famous Grey, the spot follows a boy dancing around his house within a family that is relatable yet unique. The ad starts off with a Billy Eliot look-a-like putting his headphones on, and he starts the closely-thought-out choreography throughout his home.


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Cercle Bruges / Kappa: The Only Colour That Matters

 TV   BELGIUM    July 27, 2020 21:30 (Edited: July 28, 2020 07:30)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ab46d_0001.png&width=200As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. "The only colour that matters is the one in which we play the game." With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan "we beat as one" to become more relevant than ever.
Agency: Talk of The Town, Ghent.

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Belgian Music Fund: Songs Without Music

 INTERACTIVE   BELGIUM    July 07, 2020 19:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83774_0002.png&width=200Most Belgian artists lack the funds to create and produce new music. That's why the Belgian Music Fund was launched by Sabam for Culture, Playright +, together with interest groups for music artists GALM and FACIR. In a campaign by BBDO Belgium, Belgium's most famous artists take a stand for those who lack the funds to record new music. Artists with nationwide or even international fame like K's Choice, Sttellla, IBE, Blanche, Clouseau, Willy Sommers and many more, re-recorded their most iconic hits.

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Canon: #FirstHugs

 PRINT   BELGIUM    June 16, 2020 22:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116353_1592272961_FirstHugs1.jpg&width=200Hugging. It's an act we always considered normal until it wasn't anymore. For weeks, we couldn't hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced it is allowing up to ten people in each bubble, and that it's ok to hug them. An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kinds: lovers, friends, grandmothers, grandchildren, brothers and sisters.

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FedCaf: Helpy Hour

 INTERACTIVE   BELGIUM    June 10, 2020 21:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb3cfc_0000.png&width=200As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join 'Helpy Hour' and buy one drink for the price of two in support of their favourite locals. Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity list.


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AG Insurance: Act Against Loneliness

 TV   BELGIUM    June 08, 2020 23:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F159a3_0003.png&width=200In the wake of the Covid-19 lockdown, everyone is feeling sheltered and isolated. But AG insurance, alongside Air, wanted to shed light on a surprising fact: 46% of Belgians suffer from loneliness. Now that the world is easing into normal life again, nearly half of Belgium's population are continuing their isolation - they won't feel the joy of seeing friends and family again, something we all miss so much. The entire film was made in quarantine with 40 people involved in its production - from a distance - using different ways of communication such as Skype, Whatsapp and Vimeo.


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Ikea: Sun

 TV   BELGIUM    May 22, 2020 22:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F20ae1_0002.png&width=200DDB Brussels has released this 'Sun' spot to launch IKEA's summer collection.

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Hellmanns: Stay In(spired)

 WEB FILM   BELGIUM    May 19, 2020 21:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F040fd_0002.png&width=200Ogilvy Social Lab has created this spot for Hellmanns

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Nespresso: A Gift For Them, A Treat Together

 WEB FILM   BELGIUM    May 18, 2020 20:50 (Edited: May 19, 2020 06:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d988a_0001.png&width=200Ogilvy Social Lab have created these spots for Nespresso

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IFRC: Facetouchers

 INTERACTIVE   BELGIUM    May 12, 2020 21:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F28d98.png&width=200This Snap filter shows you how much you really touch your face. With 'Facetouchers', IFRC introduces a fun and educational filter to Snap Camera. 'Facetouchers' keeps track of how much and where exactly you touch your face during video calls.
Agency: Happiness Brussels, an FCB Alliance


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Jupiler: Postpone your Birthday

 INTERACTIVE   BELGIUM    May 12, 2020 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98aa3.png&width=200Your birthday is not lockdown compatible? Belgian beer brand Jupiler offers you to postpone it! Celebrating your birthday during lockdown due to COVID-19, that sucks. That means no party, no friend and no toast in real life to properly celebrate your birthday with the ones you love...That's why Belgium's biggest beer brand, Jupiler, and its agency BBDO Belgium came to the rescue: inviting all Belgians celebrating their birthday during the lockdown to postpone it until after it!


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McDonald's: Burger Puzzle

 PRINT   BELGIUM    May 05, 2020 21:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115280_1588668513_Burger+Puzzle1.jpg&width=200TBWABelgium has released this ultimate 500 piece isolation 'Burger Puzzle' for McDonald's.

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Proximus: #NoLimitsAtHome

 WEB FILM   BELGIUM    May 04, 2020 21:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6156e_0000.png&width=200To keep spirits up after seven weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favourite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK, they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home.


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STIBM/MIVB Voices Of Brussels

 AMBIENT   BELGIUM    April 29, 2020 15:10 (Edited: April 30, 2020 01:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f045b_0000.png&width=200 The STIB/MIVB launches "Voices of Brussels": a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity. Belgians are living in isolation for more than a month now. That's why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less.

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Telenet: Brussels By Webcam

 AMBIENT   BELGIUM    April 28, 2020 15:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_115061_1588042419_BrusselsByWebcam2.png&width=200 Brussels may be looking desolate, but it's far from defeated. Behind the imposing facades, the people of the capital of Belgium are dealing with the consequences of the lockdown as creatively as they can. Despite the social constraints, its inhabitants are more connected than ever. That’s what photographer Jef Boes wanted to capture with a series of online portraits by webcam. Commissioned and facilitated by telecom provider Telenet and TBWABelgium. Brussels a bustling city brimming with passion and culture, looks like it’s in a coma. Its closed shops, silent cafes and empty restaurants create an atypical impression for an atypical city.

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Special Olympics: All Dreams Are Equal

 TV & OUTDOOR   BELGIUM    April 26, 2020 15:34 (Edited: April 27, 2020 01:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8271c_0001.png&width=200LDV Belguim spots for the Special Olympics

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Vrouwenraad: Lockdown And Domestic Violence

 TV   BELGIUM    April 16, 2020 10:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F06f30_0000.png&width=200For many of us, home is a safe haven during the coronavirus lockdown. In these unprecedented and strange times, we can fortunately also stay in touch with family, colleagues, friends and acquaintances online. For many women and children, however, their own homes are not safe.
During this coronavirus crisis, all support services have reported an increase in domestic violence. Prophets and the Dutch-speaking section of Belgium’s Women’s Council would therefore like to raise awareness of the continued availability of these support services and of the 1712 helpline, which answers any questions about violence, child abuse and other types of abuse.

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Nespresso:Bike

 TV   BELGIUM    April 15, 2020 10:51 (Edited: April 15, 2020 20:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9893e_0000.png&width=200A new campaign for Nespresso features short spots and shot on mobile

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Deustche Bank: The Thread

 TV   BELGIUM    April 15, 2020 10:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9c2a_0002.png&width=200Ogilvy Social Lab Belgium presents a new spot for Deutsche Bank strung together with a thread

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Studio Brussel: Hey Influencer

 INTERACTIVE   BELGIUM    April 11, 2020 09:48
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114552_1586524733_DZL_Tagging.png&width=200Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.

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VOO Telecom: Tutorials On Twitch

 TV   BELGIUM    April 11, 2020 09:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb95ee_0000.png&width=200In Belgium, some young people are still roaming the streets, and are still organizing house parties. As they don't seem to listen to the government, Telecom brand VOO partnered up with Belgium's most famous gamers on Twitch to explain how social distancing works, using their character in the game.

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Public Service: Stuck

 TV   BELGIUM    April 11, 2020 09:18 (Edited: April 11, 2020 19:18)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8b2d4_0002.png&width=200The coronavirus impacts all sectors in society, with only essential jobs being allowed to continue their activities. As a result, the creative sector is one of the first to experience a dramatic reduction in projects and income. With all these talented people being forced to stay home, a lot of potential is lost in capturing this unique and unprecedented global event. But physical isolation doesn’t equal a lockdown of the arts as well. Throughout history creative people have embraced limitations and used them as inspiration to create thought-provoking work. Production company Fledge reached out to some of Belgium’s most talented filmmakers to create a story that transcends the documentarian approach

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Carlsberg : Stay At Home

 PRINT   BELGIUM    April 11, 2020 08:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114537_1586494128_12.png&width=200Happiness Brussels has released this 'probably the only place to have a Carlsberg' print campaign using the random glassware we all have lurking in our cupboards #StayAtHome.

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Sennheiser: Image Means Nothing

 WEB FILM   BELGIUM    March 28, 2020 10:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc42e0_0001.png&width=200Ogilvy Social Lab have created these spots for Sennheiser

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