 |
Seen and noted
The University Of Antwerp: Tour Of The Future Android brides and grooms, pterosaurs taking to the skies again or the Antwerp KBC Tower rising to become the tallest building in Europe No one knows what the future holds, but anything is possible, especially if we urge our students to think creatively and ambitiously. It just so happens that is exactly what studying at the University of Antwerp is all about. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT  Flair women's magazine launched Happy Ending, an erotic podcast series. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  With Valentine's Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Groupâs House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we know so well, but with the MoPETS touch. MoPETS Love Stories will be available on television and on all digital channels, as well as through a brand new digital platform, and feature banners as well as video spots. Mopets.com, the social network for animals, was launched in Belgium in June 2019 and is now present in 8 countries after expanding internationally. In addition to the Benelux, the Belgian start-up has recently launched Mopets in France, Italy, Spain, Poland and Israel, in partnership with local entrepreneurs. Mopets.com is a social network with classified ads, a collaborative platform of services for pets and a directory of professionals in the sector, a kind of Facebook of pets!VIEW THE LOVE STORY 1 SPOT VIEW THE LOVE STORY 2 SPOT  The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. VIEW OUTDOOR STIB/MIVB: The Voices Of A Brussels Christmas After "Voices of Brussels" at the start of the lockdown, here are the "Voices of Christmas" The STIB/MIVB messenger bus is coming back into service for the end of year celebrations. The vehicle is equipped with speakers and will meander the streets of Brussels from December 15th to 23rd, broadcasting Christmas messages, sung by a choir, to loved ones living in Brussels.VIEW OUTDOOR  In a year in which social distance and curfews became a norm, we witnessed the importance of human connections even when the circumstances drove us apart. Created by FamousGrey, Brussels and directed by Salsa through Czar Belgium, this heart-warming Proximus campaign show us the joy and excitement of connection during these dark winter times (and year).VIEW THE SPOT  A McDonald's tribute to kids staring out windows in 2020.The kids in Belgium, that have been hit hard by the COVID 19 pandemic, are having a tough time. Due to the lockdown, they don't have many places to go. They can forget sleepovers or playing at their friendsâ houses and visits to the grandparents are excluded. The swimming pools, amusement parks, zoos, cinemas and restaurants are all closed. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Belgium was hit hard by Corona. Leading to an extremely strict lockdown. As a family brand, McDonald's wanted to tell the story of this lockdown.as seen by the kids.This results in a funny but magical commercial, made by TBWA Belgium. VIEW THE SPOT  KU Leuven is the oldest Catholic university in the world. With this pact for mutual respect, KU Leuven wants to break with the image of a university that is exclusive by opening a dialogue with its students and staff.VIEW THE SPOT  Jules redefines masculinity with a spot introducing its new signature "men in progress"VIEW THE SPOT  These ads for a famous Belgian news outlet celebrate uncertainty.âDare to doubtâ is the new baseline for Knack magazine, a political and societal magazine, focused on investigative journalism. In a world where people tend to have fixed opinions, they celebrate uncertainty: Being open to new information and ideas and, if necessary, adapt your views and thinking. Doubt deserves a better name. It's the basis for learning and growing.To announce this, they used 3 famous political figures who switched opinions throughout the years. Obama on gay marriage, Schwarzenegger on nutrition and Dutch Prime Minister Mark Rutte on Black Pete, the racist Dutch tradition. If they can change their opinions, why wouldn't you? VIEW THE OBAMA AD VIEW THE SCHWARZENGGER AD VIEW THE RUTTE AD  End the Lockdown for Animals is a collaboration between animal protection organisation Humane Society International and Belgian production company Fledge, to urge global citizens to take action on behalf of animals confined in a lifetime of lockdown. With soundtrack donated by Belgium-based band SvÃnhunder,VIEW THE SPOT Moolmakers: CleanYourStreetViewGenk From now until October, the Google Street Car will again be spending time in our country. Mooimakers is using this opportunity to ask all Belgians to tidy their streets in preparation for this famous car bristling with cameras. After all, nobody wants to see their own street blighted by litter on the internet. With this campaign, Mooimakers is reinforcing its message, while being original in making Belgians aware that they should look after their neighbourhoods. The arrival of the Google Street Car is often a source of inspiration for all kinds of creativity. Some people even go as far as following the car so that they can appear on Googleâs images. But photobombing aside, these images can also reflect the unhygienic state of certain streets.VIEW THE GENK CONCEPT VIEW THE KORTRIJK CONCEPT  BBDO Belgium and the Pro League / Jupiler have launched this campaign inviting fans to gradually return to stadiums to support their teams passionately and without racism.VIEW THE SPOT  Mobile telecommunications company Proximus has released a new spot produced by Czar and directed by Marit Weerheijm. Made with Famous Grey, the spot follows a boy dancing around his house within a family that is relatable yet unique. The ad starts off with a Billy Eliot look-a-like putting his headphones on, and he starts the closely-thought-out choreography throughout his home. VIEW THE SPOT Cercle Bruges / Kappa: The Only Colour That Matters As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. "The only colour that matters is the one in which we play the game." With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan "we beat as one" to become more relevant than ever. Agency: Talk of The Town, Ghent. VIEW THE SPOT Belgian Music Fund: Songs Without Music Most Belgian artists lack the funds to create and produce new music. That's why the Belgian Music Fund was launched by Sabam for Culture, Playright +, together with interest groups for music artists GALM and FACIR. In a campaign by BBDO Belgium, Belgium's most famous artists take a stand for those who lack the funds to record new music. Artists with nationwide or even international fame like K's Choice, Sttellla, IBE, Blanche, Clouseau, Willy Sommers and many more, re-recorded their most iconic hits. VIEW THE CONCEPT  Hugging. It's an act we always considered normal until it wasn't anymore. For weeks, we couldn't hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced it is allowing up to ten people in each bubble, and that it's ok to hug them. An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kinds: lovers, friends, grandmothers, grandchildren, brothers and sisters. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD FedCaf: Helpy Hour As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join 'Helpy Hour' and buy one drink for the price of two in support of their favourite locals. Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity list. VIEW THE CONCEPT  In the wake of the Covid-19 lockdown, everyone is feeling sheltered and isolated. But AG insurance, alongside Air, wanted to shed light on a surprising fact: 46% of Belgians suffer from loneliness. Now that the world is easing into normal life again, nearly half of Belgium's population are continuing their isolation - they won't feel the joy of seeing friends and family again, something we all miss so much. The entire film was made in quarantine with 40 people involved in its production - from a distance - using different ways of communication such as Skype, Whatsapp and Vimeo. VIEW THE SPOT VIEW THE MAKING OF SPOT Nespresso: A Gift For Them, A Treat Together Ogilvy Social Lab have created these spots for NespressoVIEW THE BIRTHDAY SPOT VIEW THE HOUSEWARMING SPOT VIEW THE WEDDING SPOT IFRC: Facetouchers This Snap filter shows you how much you really touch your face. With 'Facetouchers', IFRC introduces a fun and educational filter to Snap Camera. 'Facetouchers' keeps track of how much and where exactly you touch your face during video calls.Agency: Happiness Brussels, an FCB Alliance VIEW THE CONCEPT Jupiler: Postpone your Birthday Your birthday is not lockdown compatible? Belgian beer brand Jupiler offers you to postpone it! Celebrating your birthday during lockdown due to COVID-19, that sucks. That means no party, no friend and no toast in real life to properly celebrate your birthday with the ones you love...That's why Belgium's biggest beer brand, Jupiler, and its agency BBDO Belgium came to the rescue: inviting all Belgians celebrating their birthday during the lockdown to postpone it until after it! VIEW THE CONCEPT  TBWABelgium has released this ultimate 500 piece isolation 'Burger Puzzle' for McDonald's.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  To keep spirits up after seven weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favourite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK, they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. VIEW THE SPOT  The STIB/MIVB launches "Voices of Brussels": a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity. Belgians are living in isolation for more than a month now. That's why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. VIEW OUTDOOR  Brussels may be looking desolate, but it's far from defeated. Behind the imposing facades, the people of the capital of Belgium are dealing with the consequences of the lockdown as creatively as they can. Despite the social constraints, its inhabitants are more connected than ever. Thatâs what photographer Jef Boes wanted to capture with a series of online portraits by webcam. Commissioned and facilitated by telecom provider Telenet and TBWABelgium. Brussels a bustling city brimming with passion and culture, looks like itâs in a coma. Its closed shops, silent cafes and empty restaurants create an atypical impression for an atypical city. VIEW OUTDOOR Special Olympics: All Dreams Are Equal For many of us, home is a safe haven during the coronavirus lockdown. In these unprecedented and strange times, we can fortunately also stay in touch with family, colleagues, friends and acquaintances online. For many women and children, however, their own homes are not safe.During this coronavirus crisis, all support services have reported an increase in domestic violence. Prophets and the Dutch-speaking section of Belgiumâs Womenâs Council would therefore like to raise awareness of the continued availability of these support services and of the 1712 helpline, which answers any questions about violence, child abuse and other types of abuse. VIEW THE SPOT  A new campaign for Nespresso features short spots and shot on mobile VIEW THE BIKE SPOT VIEW THE GRAINS SPOT VIEW THE FERTILISER SPOT VIEW THE SUBSCRIPTION SPOT  Ogilvy Social Lab Belgium presents a new spot for Deutsche Bank strung together with a threadVIEW THE SPOT Studio Brussel: Hey Influencer Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.VIEW THE CONCEPT  In Belgium, some young people are still roaming the streets, and are still organizing house parties. As they don't seem to listen to the government, Telecom brand VOO partnered up with Belgium's most famous gamers on Twitch to explain how social distancing works, using their character in the game.VIEW THE SPOT  The coronavirus impacts all sectors in society, with only essential jobs being allowed to continue their activities. As a result, the creative sector is one of the first to experience a dramatic reduction in projects and income. With all these talented people being forced to stay home, a lot of potential is lost in capturing this unique and unprecedented global event. But physical isolation doesnât equal a lockdown of the arts as well. Throughout history creative people have embraced limitations and used them as inspiration to create thought-provoking work. Production company Fledge reached out to some of Belgiumâs most talented filmmakers to create a story that transcends the documentarian approachVIEW THE SPOT  Happiness Brussels has released this 'probably the only place to have a Carlsberg' print campaign using the random glassware we all have lurking in our cupboards #StayAtHome.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ogilvy Social Lab have created these spots for SennheiserVIEW THE SOCCER SPOT VIEW THE FOOTBALL SPOT VIEW THE NOISE SPOT VIEW THE TAXI SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
TBWABelgium has released this 'CBO Comeback' spot for McDonald's.
Lucy, Brussels has release this anti cyberbullying spot for Ketnet.
DDB Brussels has released this 'Sun' spot to launch IKEA's summer collection. 
Ogilvy Social Lab has created this spot for Hellmanns
LDV Belguim spots for the Special Olympics