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Seen and noted
 In his latest campaign film for Volkswagen Belgium, director Jef Boes puts the spotlight not on footballers, but on their biggest fans: the parents. The ones who wake up early, drive long distances, stand on muddy side lines, and never stop cheering. Rain or shine.VIEW THE SPOT  Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection service can take users by surprise - as seen in a surreal new campaign for internet provider TADAAM, directed by Nitram through HAMLET and created by OONA/BAAS agency. Launching today, âConnected in 3-2-1â humorously highlights the Belgian providerâs three cable-free solutions, which allow users to plug, play and connect on TV, internet or mobile - without any of the hassle associated with regular providers. Featuring surreal sets inspired by Swedish director Roy Andersson - known for his absurdist approach to humour - the films follow TADAAM users in a series of mundane situations,VIEW THE SPOT  On this day 20 years ago, April 23rd, something revolutionary happened: the first video was uploaded on a website called âYouTubeâ. A seemingly meaningless 19 second clip of one of the platformâs co-founders, Jawed Karim, sees him standing in front of an elephant enclosure in a zoo, explaining what he thinks is cool about these animals. With YouTube having become the titan it currently is, âMe At The Zooâ holds a special place in internet history. And with currently 2.53 billion monthly active users worldwide, Jawed Karim has the honour of being the very first living being ever on the platform. While for the past 20 years the focus has been on Jawedâs experience at the zoo, we finally get to hear the story of those that were there with him all along: the elephants standing behind him.VIEW THE SPOT  One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs could display vital messages that canât be checked by a glance at your screen - such as blood bank shortages? Thatâs the premise behind âGreen Cross, Red Cross', a bold new collaboration between Red Cross Flanders and Pharmes, VIEW OUTDOOR  Top independent agency, Mortierbrigade Belgium has released this new campaign highlighting that women are on average paid 20 percent less than men. To help close the gap, womenâs movement org ZIJkant takes the old saying "Behind every successful man stands a woman" several steps further. "Women earn less money. Why would I employ a man?" says Jeff, a self-proclaimed champion of women.VIEW THE SPOT  As spring returns, so do motorcyclists. And with them, a quiet, familiar tension. Because behind every rider, thereâs someone waiting at home â hoping they return safe. That simple but universal truth became the heart of this campaign. The film captures this feeling through a striking metaphor: the way a passenger holds on during a ride. That âhugâ becomes more than just a gesture. Itâs a symbol of connection, of care, and of everything at stake when someone gets on a bike. VIEW THE SPOT Child Focus: The Unwearable Wardrobe The internet offers numerous opportunities but also comes with dangers. On February 11, Safer Internet Day, VML Belgium and Child Focus, the Belgian Center for Missing and Sexually Exploited Children, called for increased awareness of these dangers with a powerful awareness campaign against a disturbing new online threat: deepnudes. Deepnudes are realistic-looking, fake nude images created using artificial intelligence (AI). Recent research shows that 12.8% of Belgian youth are aware of deepnude apps, and 60.5% of them have even attempted to create a deepnude. VIEW THE CONCEPT  VAB, Belgian roadside assistance provider, has launched a fresh campaign showcasing its quick-response services, with four new short films produced by CZAR and AKQA and directed by Alex Orma. In these cinematic and humorous spots, potential crisis scenarios are resolved before they can turn into real problems. To highlight the extensive services VAB offers and revitalise the brandâs image, AKQA developed four films that each start with a captivating slow-motion close-up, hinting at disaster. VIEW THE 4 SPOTS Burger King: BurgerToKing The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players VIEW THE CONCEPT  Czar is proud to present its latest production for VLAM, a creative and impactful campaign that seeks to re-establish milk's rightful place in our daily lives. Directed by the talented duo SALSA made with Via Victor, the campaign reminds us that 'Everything Starts with Milk'. In recent years, milk has faced competition from its plant-based alternatives, and its image has suffered as a result.VIEW THE SPOT  Burger King Belgium just launched some eye-catching visuals, showing the affordable price of their burgers â specifically the Crispy Chicken, the Big King and the iconic Whopper â in coins. We all have âstray coinsâ lying around somewhere. VIEW THE 3 ADS Rivoli: Art Unlocked
BELGIUM
May 01, 2024 18:00 (Edited: March 27, 2025 07:34)
 With over 30,000 visitors each day, Paris is home to the most famous museum in the world. But behind this icon of the art industry lies a more complex reality for Parisian artists. Beyond the internationally renowned historic city of Paris, VIEW OUTDOOR  The campaign film not only serves as a testament to Flanders' rich gastronomic heritage but also invites viewers to experience the region's unparalleled offerings first hand. VIEW THE SPOT  In honour of Equal Pay Day, director Lionel Goldstein, production company Czar BE and communication agency mortierbrigade have addressed the absurd stress reactions provoked in men by the 'inconvenient question'. This has resulted in the creation of a campaign spot that makes viewers feel as uncomfortable as the topic itself. The video is set to launch on Equal Pay Day itself. VIEW THE SPOT  In a world where tabletop role-playing and escapist fantasy literature have become integral parts of popular and youth cultures, the Cosplay and LARP communities stand out for their remarkable resilience and defiance of convention. The brandâs 'Built to Resist' messaging and new campaign upholds the values of those communities by championing creativity, individuality and self-expression. VIEW THE SPOT  The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch 'Home Renovation Housing & Energy' aimed at supporting homeowners in funding often complex renovations for sustainable and energy-efficient home improvements, with KBC Bank as your trusted partner.VIEW THE SPOT  "Brussels is so full of surprises that it's hard to pitch in one slide. But one thousand should do."To highlight Brussels as an exceptional business destination, we've created The Flipdeck for visit.brussels a presentation of a 1000 slides that double as a flipbook, showcasing Brussels as the ultimate venue for hosting business events.VIEW THE SPOT L'Oreal: Stand Up Against Street Harassment An international study by L'Oreal Paris revealed that sexual harassment in public spaces was identified as the most important issue faced by women across the world. 80% of women have experienced sexual harassment in public spaces, and 76% of people have witnessed sexual harassment in public spaces. A further study by L'Oreal Paris in collaboration with Touche Pas à Ma Pote, the Belgian organisation that campaigns against gender based street harassment revealed that among 1,000 women in Belgium, 95% sometimes feel unsafe on the streets with 15% of respondents rarely or never feeling safe. VIEW OUTDOOR Child Focus: Bring Them Back In 2016, Wunderman Thompson Benelux and Child Focus sent little Liam out into the world on 1 million 2-euro coins. A universal reminder to make sure missing children are never forgotten. Those Coins of Hope are now being spent around the world. Today, Child Focus wants those coins back. In a new campaign,VIEW THE SPOT VIEW THE AD Child Focus: Call Glenn More and more young people are becoming victims of 'exposing.' This is when their naked images are spread online without their consent. Glenn was one such victim. When he was 15, he took a nude with his mobile phone and sent it in confidence, only to find it on the internet. Shortly afterwards, Glenn took his own life. On 18 November, the European Day for the Protection of Children against Sexual Exploitation and Abuse, Wunderman Thompson Benelux and Child Focus reactivated his phone to better protect other minors online. In 2022, Child Focus, the Belgian Center for Missing and Sexually Exploited Children, opened a total of 151 cases of transgressive sexting and exposing. This is when young people are pressured into sending or sharing sexually suggestive messages or images without consent. VIEW THE 4 CONCEPTS  What makes a Volkswagen a Volkswagen? The answer is found in the latest brand campaign of TBWA Belgium by Voltage Brussels and Voltage Brussels. It's not a launch campaign for a specific model, it's a campaign about the DNA of a unique car brand, made for living. Volkswagen Belgium and TBWA Belgium by Voltage Brussels launch a local brand campaign that puts Volkswagen in the spotlight as the car of your life. Because one thing is certain: a Volkswagen is not made to be parked on your drive, itâs a car made for living. A Volkswagen only truly becomes a Volkswagen when there are crumbs on the seats and sand on the floor mats. VIEW THE SPOT Parents Of Road Victims : Streamz The Road Users of Belgium's biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching "The Road". Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. VIEW THE SPOT  'There's More to Enjoy in Hasselt' is a multi-channel campaign for Visit Hasselt, the city's official tourist board, which caters to the needs of the dating population and points visitors to the most attractive dating pool in the county. And for those not looking for a new love, Hasselt is, fortunately, bursting with good food, inspiring museums, surprising cycling routes, stylish boutiques, and cosy bars. Agency: Mutant.VIEW THE GOOD FOOD SPOT VIEW THE INSPIRING MUSEUMS SPOT VIEW THE STYLISH BOUTIQUES SPOT VIEW THE CYCLE ROUTES SPOT VIEW THE COSY BARS SPOT The Iran Democracy Council: A.lran Since the death of Mahsa Amini and the ignited protests in Iran, women's rights are still being heavily violated every day. Iranian women face severe oppression, including being forced to wear a hijab, discriminatory laws, and the prohibition of many basic human rights, such as riding a bike or entering a stadium. And the situation only seems to worsen.This is what sparked a noble idea at Wunderman Thompson Benelux.VIEW THE CONCEPT  There's this saying that if you really want to get to know someone, travel together. The new campaign of Ardennes-etape illustrates exactly that in two new films, one a holiday with family and the second a getaway with friends. The shared struggles, memories, laughs, cries and sometimes surprises form a deeper connection between the characters against an almost idyllic setting in the Belgian Ardennes. A noticeable thing about the three-day shooting period is that the cast and crew experienced all three seasons in a short period of time, which makes for a sudden, but beautiful cameo of a snow landscape. VIEW THE FAMILY SPOT VIEW THE FRIENDS SPOT  Being an influencer is like being the new film star. The aesthetic beauty of popular influencers' feeds, the likes, the attention and the commercial deals it all makes people realise: I want that too. It means a growing number of people are constantly on the lookout for the best possible photo out there while building their persona as an influencer. But what might not be obvious to them is the fact that they already are influencers influencing the very places of nature they're visiting. VIEW THE SPOT  This year Equal Pay Day falls on March 20. As the wage gap is still 22%, women have to work almost three months extra to get paid the same as men do. Although things are slowly getting better, men are still favoured over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) do much more part-time work than men (12%) makes the problem only bigger. In this year's Equal Pay Day video, the handshake plays a major part as it symbolises a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect.VIEW THE SPOT CroixRouge de Belgique, Rode KruisVlaanderen:Video Not Available Within days, on February 24, the armed conflict in Ukraine will have been going on for a full year. To remind people how important it is to support the victims, Rode Kruis-Vlaanderen, Croix-Rouge de Belgique and BBDO launch a campaign in collaboration with international artists like Ed Sheeran, Editors, Tame Impala, George Ezra, Years & Years, Twenty One Pilots, Rudimental and Romeo Elvis. VIEW THE CONCEPT Ukrainian Witness: Wiki Truth On February 24 2022, Russia invades Ukraine. Days after the first shock, Ukrainian Witness started to fight back digitally. In Russia, it's hard to find the truth. The free press is blocked, Google is blocked, and so are most social media channels. There's one route that remains open: Wikipedia. "Everyone" can change a Wikipedia page. That' s the way in for Ukrainian Witness. Every month, 10.9 million Russians visit Russian Wikipedia. So, simply by adding pictures of devastation on Ukrainian city pages on Russian Wikipedia the truth about the war was shown in Russia, fighting against its Propaganda. VIEW THE CONCEPT  Established since 2017 in Belgium, BURGER KING is launching its first TV ad with Buzzman starting February 13th. An opportunity to remind all its customers that nothing beats a flame-grilled burger. And God won't deny it. Since 1954, BURGER KING has been grilling its steaks over an open flame. That's what gives their burgers their unique smoky taste. A cooking process that would not be possible without one of the founding elements of our universe. In a mystical film, BURGER KING presents God for the first time, not as a man but as a woman. VIEW THE SPOT Child Focus: OK Groomer Playgrounds don't only exist physically anymore. Children are playing together virtually more often, and adults with bad intentions are finding their way into this world as well. To counter this, Wunderman Thompson created the 'OK Groomer' game for Child Focus. A virtual playground in which children playfully learn how to outsmart online groomers adults who approach children for sexual contact. A whole world against grooming: Grooming rates have skyrocketed during the lockdowns. And reports of grooming have continued to rise at Child Focus, the Belgian Center for Missing and Sexually Exploited Children. VIEW THE CONCEPT  Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? VIEW THE SPOT  Last Sunday witnessed the highlight of perhaps the most controversial World Cup ever: the final between France and Argentina. A splendid final on the field, but unfortunately less beautiful in the stands. De Morgen and mortierbrigade decided to blow the final whistle on this tournament by showing everything and everyone we were not allowed to see in the stands of the Lusail stadium: supporters with rainbow flags and One Love bracelets, workers who suffered heavily during the construction of the stadiums and activists denouncing the ecological impact of this World Cup. VIEW THE SPOT  Rappers frequently pepper their songs with obscenities. But the torrents of abuse in "Respect", the new song by the rapper Youssef Swatt's, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB.VIEW THE SPOT Re-born To Be Alive: Sign Up Before You Die In Belgium, more than 1.500 patients are currently waiting for a transplant. Each donor can save up to 8 lives. The non-profit organisation Re-born To Be Alive encourages Belgians to become organ donors and asked Publicis Groupe for help. Even though Belgians are automatically considered organ donors, lots of families opt out when asked after seeing their loved one pass away. Unless the victim gave explicit permission before their passing. We all love to be scared to death, especially during Halloween when death is celebrated. Making this the perfect moment to break the taboo surrounding death and organ donation.VIEW OUTDOOR Amnesty International: Amnesty World Cup The World Cup in Qatar and the performance of the Red Devils will dominate the news in the coming weeks. Will this World Cup be a highlight or a low point for our national team? For Amnesty International, for now, this tournament is at an all-time low. At least when it comes to human rights. Amnesty International has long been campaigning with the hashtag #PayUpFIFA to raise the human rights violations that came with hosting the World Cup in Qatar. Indeed, Amnesty is calling on FIFA to compensate the migrant workers and their relatives with at least as much prize money as the World Cup winner receives. For now, without any real concessions.VIEW THE SPOT  A powerful short video released ahead of the opening of the World Cup 2022, calls on fans to consider the workers exploited every time they witness a player fall, in one of the most controversial sports competitions of recent decades. Forced labor allegations and the exploitation of Qatar's low-paid migrant workforce has tainted the World Cup that will begin on Sunday. Thousands have suffered exploitation amounting to forced labor while others have died in bringing the world this tournament. A large number of migrant workers involved in construction, hospitality and other key areas of infrastructure required to bring us this tournament have suffered abuses including debt bondage, wage theft, being prevented from changing employers, VIEW THE SPOT AWSR (Belgian Road Safety): We've Tried Everything In order to convince you to stop speeding. We've tried everything. Almost everything. So, during these instable times of social economy, maybe money will do the job. That's why we decided to team up with famous Belgian economist Etienne de Callatay to create an algorithm that will calculate how much you could save per year by slowing down on the road. Check out how much you could save on www.leverlepied.be. Of course, that's on top of the 80 lives lost on the road every year.Agency: Air Brussels VIEW THE SPOT  CZAR's Joe Vanhoutteghem hits the mark again with his latest film that focusses on the cycle of life and the omnipresence of water throughout one's existence. In Vanhoutteghem's film, the image of the fetal position reminds us of the purity our bodies need throughout our lives whatever age you may be. Starting from the womb all the way to old age, the spot ties it all together with a captivating continuous montage. The campaign examines the original purity of Spa and what it means in people's lives. A prior study showed that Belgians want to have a healthier lifestyle. In order to help them, Spa intends on inciting Belgians to drink more in order to live more. The spot was created with agency Happiness.VIEW THE SPOT |
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LDV United have created this spot for De Opvoedingslijn