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Seen and noted
DillySocks: Stand Out TRANSLATION : "if you have style it is not always easy" Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing - with a couple of exceptions. This was the inspiration for Serviceplan Suisse's campaign, which humorously showed that it's not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. VIEW THE BEAR AD VIEW THE XMAS AD VIEW THE JASON AD Migros: The Owl Mimi Learns to Fly WIRZ, Switzerland has created this Christmas spot directed by Martin Werner for Migros.VIEW THE SPOT SBVV: Say it With a Book SpeeddatingSwissquote: CAR Swissquote is the Swiss leader in online banking. To be different in the highly competitive field of Forex is quite difficult. That's why we decided to focus on motion typographic games and a screaming sound design, comparing Forex to a raging racing car, to make it sharp and fast! Agency: cavalcadeVIEW THE SPOT Sept Info: Trump Real journalism takes more time. Agency: cavalcadeVIEW THE TRUMP AD VIEW THE TERRORISTS AD VIEW THE MIGRANTS AD Welti-Furrer: Fragile, Do Not Drop Welti-Furrer transport fine art as carefully as if we had created it ourselves. Agency: Ruf Lanz, Zurich.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Samsung: The Newspaper Design Edition To celebrate the launch of the Samsung Galaxy S8, Jung von Matt/Limmat teamed up with Swiss newspaper 20 minutes to create 'The Newspaper Design Edition.'VIEW THE CONCEPT VIEW THE CONCEPT VIEW THE CONCEPT VIEW THE CONCEPT VIEW THE CONCEPT FILM BMW: The 8 Experience The launch campaign for the new BMW 8 Series CoupeÌ was developed through a collaboration between BMW Group Switzerland and Serviceplan Suisse. The short film was shown in a cinema as part of the 14th Zurich Film Festival. From 21 November 2018, it will also be on show in other Swiss cinemas, as well as on social media channels. An additional short documentary film offers even greater insight into Michael Fehrâs thoughts before, during and after his spectacular journey. VIEW THE SPOT Ragusa: Laptop Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. When you can claim such a strong brand essence as your own, it's an asset you don't want to give away. Ragusa's authentic character is placed at the core of the current brand communication. âIncorrigibleâ is the claim of the new campaign by Serviceplan Suisse that has been generating attention in Switzerland.VIEW THE LAPTOP SPOT VIEW THE LIFT SPOT VIEW THE MEDITATION SPOT VIEW THE SUPERMARKET SPOT IBIS: Relax we Post Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didnât post it, it didnât happen, and that can be stressful â particularly when youâre on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The âRelax we postâ service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month.VIEW THE SPOT sept.info: Trump Donât let daily news be your reality.Agency: cavalcade VIEW THE TRUMP AD VIEW THE INFOS AD VIEW THE INDIA AD VIEW THE REPORTERS AD Frauenzentrale Zürich: A Message From Sweden People around the world confuse Sweden and Switzerland. But now in a film on Social Media a group of Swedes are shown telling the Swiss just how different they really are. With their provocative video, a Swiss women's rights organisation wants to make prostitution in Switzerland the subject of debate. In Sweden, prostitution has been illegal for 20 years. In Switzerland, it remains legal to this day. In the video "A message from Sweden to Switzerland", a number of Swedes wonder why the two countries are constantly confused with one another, even though they have many differences, especially when it comes to women's issues. These include the introduction of women's voting rights, maternity leave, as well the regulation of prostitution. The film was a co-production of the Swedish filmmaker, Julia Lindstrom and the Stockholm production company Social Club, and was conceived by Publicis Zurich.VIEW THE SPOT Pro Infirmis: Everyone Is Equal Pro Infirmis is Switzerland's largest national professional organisation for people with disabilities, and works for an inclusive society. With this new film via Thjnk, Zurich, Pro Infirmis aims to highlight the similarities we all share in a humorous way #everyoneisequal.VIEW THE SPOT Grand Basel: What Gives Cars a Soul Idris Elba celebrates automotive masterpieces with Grand Basel. Grand Basel is a new show that gathers the worldâs most remarkable vehicles from the past, present and the future in the contexts of art, design, architecture and lifestyle. Automotive aficionado and multi-award winning actor Idris Elba explores his âlifelong obsessionâ for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces. Grand Basel will commence a global tour starting this September, and the movie provides an exclusive visual preview. In the film, Idris explores the characteristics of a car that make it a masterpiece and searches for an answer as to what gives a car its soul. The setting of the movie is highly significant, as it was shot inside the iconic Lingotto automobile factory in Turin. Agency: Jung von Matt/Limmat, Zurich.VIEW THE SPOT Action Innocence: Engraved Memories #EngravedMemories is the new campaign of Action Innocence based on a meaningful idea : engrave illustrations, drawn by well-known artists, telling stories about bullying directly on school desks. These Illustrations are coming to life with a dedicated mobile app especially created for this occasion. A unique mix of technology and creativity that opens the conversation between teachers and students about bullying at school.Agency: Havas, Switzerland VIEW OUTDOOR City of Geneva: Toilet The City of Geneva is launching a campaign via ad agency cavalcade, to encourage people to respect their water and environment by adopting everyday aqua-friendly behaviour.VIEW THE TOILET AD VIEW THE GRATE AD VIEW THE CHEMICALS AD VIEW THE MANHOLE AD Swiss Workers Relief Organization: Project Integrated Freundliche Gruesse, Switzerland has teamed up with the Swiss Workers Relief Organization to launch the "Project Integrated," a project which offers refugees a new job perspective. VIEW THE SPOT Autism Forum Switzerland: Snake / Mouse Ruf Lanz, Zurich has created this print campaign for Autism Forum Switzerland about how social contact can be frightening for people with autism.VIEW THE SNAKE MOUSE AD VIEW THE WOLF SHEEP AD University of Geneva: #UNIted against harassment University of Geneva launched a big campaign via cavalcade, against sexual harassment. About 20 strong and provocative messages were displayed in all the faculties and buildings of the universitiy. The messages were also spread on social networks, inviting everyone to be #UNIted against harassment. The goal? To spark a debate, to inform about rights and legal issue and invite every witness to react. The University of Geneva also took the opportunity to launch an anonymous hotline to report harassment.VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR VIEW 5TH OUTDOOR VIEW 6TH OUTDOOR VIEW 7TH OUTDOOR VIEW 8TH OUTDOOR Migros: Beep A co-production between Passion and Stories, this year's Christmas film for Swiss supermarket Migros via WIRZ BBDO, Zurich, is a heartwarming tale that captures the real spirit of Christmas, friendship. A mix of live action and CG animation, the film has been co-directed by Ben Liam Jones (StrangeLove) and Kyra & Constanin (Passion). The animated characters have been filled with emotion by Kyra & Constantin, their wide-eyed perspective on their tiny world makes them truly endearing. The live action direction tells the human side of the story making the film feel real and relatable.VIEW THE SPOT Bio Suisse: Remote Massages Make the cow happy and in turn, the cow will make you happy. Visitors to a Zurich shopping centre had the opportunity to massage dairy cows on an organic farm 50 km away at the touch of a button and in real time, using a cattle brush. Anyone pressing the button received some organic milk. Agency: thijnk, ZurichVIEW OUTDOOR Hugo Reitzel: "Roller skater" Baywatch present this spot starring Jeffrey aka The Boss and Natalie Hsu, for Hugo ReitzelVIEW THE SPOT Geneva Public Transports - TPG: Aziza In 2017, the Geneva Public Transports company (tpg) turn 40. To celebrate and thank all the employees of the company, they created party-ballooned-portraits of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months. Agency: cavalcade, SwitzerlandVIEW THE AZIZA AD VIEW THE FERNANDO AD VIEW THE CRISTINA AD VIEW THE RICARDO AD VIEW THE ALDO AD VIEW THE PHILIPPE AD VIEW THE SOFIA AD SPCA: An adoptive gesture Everything starts with a simple gesture.That's how SPCA Geneva via agency, Havas, starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke. On different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA's Open Days in Geneva.VIEW OUTDOOR Reporters Without Borders: The Most Frightening Job In The World All over the world journalists are fighting for freedom of information. In order to make journalists all over the world more aware of this issue KSP, Zurich and Reporters Without Borders created the 'Fight for Truth and Freedom' movement. VIEW THE SPOT Graubünden Ferien: Every Spot's a Masterpiece Jung von Matt/Limmat and Graubunden Ferien are launching a national and international hiking campaign for Graubunden. As part of this campaign, the official trail markings, which have always been applied by hand, will be reinterpreted and repainted by a renowned artist so that they fit in seamlessly with their surroundings. VIEW THE SPOT Verbier: Infinite Playground PassKein & Aber: Trumping For Love Walker Zurich has drawn upon the latest developments in Trump's saga with the US senate in order to create a satiric print ad promoting Kein & Aber's bestseller, The Decision Book: 50 Models for Strategic Thinking. The double-page ad, which ran in the conservative FAZ (Frankfurter Allgemeine Zeitung), aims to highlight the usefulness of the little black book as an aid to making good decisions and keeping a cool head in tough situations. VIEW THE AD Syoss: The Thief Walker, Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman's hair during the commute, whilst everyone else looks on in envy as they battle for their desired look. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.VIEW THE SPOT Birdie: Coffee Dog What's the best way to solve a conflict? You meet for a coffee. Or better: you meet for a coffee at Birdie's, because they are known for making coffee everyone can agree on. cavalcade created a press campaign that shows this fact with humor and a very slight exaggeration.VIEW THE DOG AD VIEW THE RABBIT AD VIEW THE PORTUGAL AD VIEW THE THREESOME AD VIEW THE SPHYNX AD VIEW THE KISS AD Geneva Museum Of Natural History: Ants The Museum of natural history of Geneva turns 50.Because the Museum of Geneva is a place of memories, rainy sundays with the parents, a place to discover and learn, a place where every Genevan been when they were kids, agency cavalcade asked a class of 5-6 years old to draw ants to promote the anniversary exhibition. The drawings were scanned and scaled to fit the F4 format 8 visuals outdoor posters to create emotional connection with the public and male them remember the kids we are still at heart.VIEW ARTHUR OUTDOOR VIEW LEON OUTDOOR VIEW SIENNA OUTDOOR VIEW JOYCE OUTDOOR VIEW MAIA OUTDOOR Mobilar: Forest Anyone who trusts Mobiliar with their retirement plan can worry about anything in old age, just not about money. Agency: WIRZ BBDO, Zurich.VIEW THE SPOT Swisscom: Snow Drawings Swisscom, Heimat, Berlin and Heimat, Zurich are writing history in the snow of St. Moritz. At the World Ski Championships in St. Moritz, Switzerland's skiers will be supported like never before, with a work of art made of fan messages sent via the net and written in the snow by robots. United in the snow. Connected on the net with #SnowDrawings.VIEW OUTDOOR EasyJet: Ready To Take Off The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Agency: Creatives, Switzerland VIEW OUTDOOR Hugo Reitzel: AttractionPublic Eye: Return To Sender Freundliche Gruesse, Switzerland has created this web film for the Public Eye titled "Return to Sender"; in which dirty air from Ghana was sent back to Switzerland.VIEW THE SPOT The Voice Of Thousands: Project Lifejacket Jung von Matt, Zurich and The Voice of Thousands have released this campaign about refugees, who are people who led normal lives, just like you and I. Then lost their home and their past to the war. Take a look at the stories about their lifes. VIEW THE CONCEPT Ifolor: Photobook A new campaign has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook. In the Wedding film we find out that the bride's former boyfriend (Book of Mormon actor, Dan Buckley) has created a 'super emotional wedding photobook,' which he hopes will win back the heart of his ex-girlfriend, along with his very own cheesy love ballad. In the Christmas film we see what has made a couple cry as they turn the pages of a photobook, a Christmas gift from their young daughter. VIEW THE WEDDING SPOT VIEW THE CHRISTMAS SPOT Go Out!: Abandoned Apartments Contemporary art, music, fashion, gastronomy: Geneva is full of events, but many people remain trapped in their domestic habits. So to encourage to discover another daily, the Genevans' culture magazine Go Out!, via Havas, Geneva, launches a campaign showing different apartments abandoned by their owners who went to see and experience all that Geneva has to offer them.VIEW THE DISHES AD VIEW THE LINEN AD VIEW THE FLOWERS AD Parti Socialiste Ville De Geneve: Ripping Instagram Apart Geneva is a vibrant city known for its theaters, community bars, public beaches, parks, state sponsored festivals and concerts. However, in 2016, despite a positive budget, the new government cut its spending on social and cultural affairs. Parti Socialiste Ville de Geneve via Cavalcade, Switzerland, decided to react and launched the operation RIPPING INSTAGRAM APART.VIEW THE CONCEPT « First « Previous Next » Last » 2 of 6 |
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Serviceplan Suisse AG has created 'Say it With a Book Speeddating' for SBVV.
Franz & Rene, Bern has launched the'Infinite Playground Pass' to promote Verbier.
Webfilm for Hugo Reitzel cornichons via Thomas Leisten Schneider