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Seen and noted
 Lat week we featured this interesting spot here on the news page & now we've tracked down who did. So here it is again, complete with credits: Description ------------------------------------ A commercial of a lovingly-shot Mattessons Smoked Pork Sausage demonstrates that there is so much you can do with it. Creative Commentary ------------------------------------ In research the largest consumers of this product told us they couldn't get enough of it. We decided to create an ad with delicious food appeal to satisfy their appetites. Any sniggers about the product's unique shape, it is purely in your own minds Click here to view this spot News from Eight Partnership, Hong Kong. Eight Partnership takes on Patrick Tom, Executive Creative Director and Adeline Chu, Director of Client Services Hong Kong, September 18, 2006 Eight Partnership recently beefed up its senior team with two strong additions, Patrick Tom as Executive Creative Director and Adeline Chu as Director of Client Services. Together, they bring with them decades of industry experience, unparalleled savvy and a fresh, positive and energetic outlook. Patrick brings with him over 16 years of creative experience in the United States and Asia. Most recently, Patrick served as Creative Director partnered with ECD Shaun Branagan at Publicis Worldwide and Saatchi & Saatchi Hong Kong. Patrick has held senior creative posts at agencies Bozell Worldwide and FCB Worldwide in the U.S., before moving to Hong Kong and joining agencies such as FCB Worldwide and McCann-Erickson Worldwide. He has picked up awards from One Show, Media Spikes, New York Festivals and HK4A's. He has created and overseen groundbreaking creative work for a multitude of clients small and large, from the United Nations World Food Programme to the Animals Asia Foundation, Coca-Cola to Tempo tissues. Prior to her appointment at Eight, Adeline accumulated over 16 years of marketing and advertising experience in Hong Kong and Canada. She has managed marketing for the Hong Kong Tourism Board and The Peninsula Hotel, where she set up the Marketing Services department, and has also worked with agencies Grey, BBDO and Euro RSCG. Guest comments for featured XBOX spot "Porok"
GUEST COMMENTS
September 13, 2006 11:26 (Edited: February 17, 2023 04:19)
 A bit of background from the creatives, K.M. Ayappa & Mahendra Bhatula, MTV India. Porok is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming. The spot starts off as a serious documentary to enhance the reality of the whole thing. Our village was constructed bang in the middle of Bombay, because we love this great city of ours and besides, there was no budget to go out. So if you notice a parked car or an electric cable, don't tell anyone. The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect". Click here to view this spot Guest comments for featured Budweiser spot "Unstoppable"
GUEST COMMENTS
September 13, 2006 11:21 (Edited: February 17, 2023 04:19)
 Guest comments from Dylan Harrison & Feargal Ballance, Creative Directors - Budweiser, DDB London: The average day for a creative team involves getting into the mindset of a female driver, a pimply teenager or a mother of twelve preparing a Christmas dinner. So its a refreshing change to talk about the wonders of drinking beer. Lets just say that we have some experience in the subject. And being guys, you know there are some joys common to all men: air guitar, match tricks, capes, helium jokes, stuff with big wheels... and the most important phone call of the week, when your mates call you for a beer. Everything else takes a back seat and nothing can stop you. It's time to answer the call. We knew all those years drinking beer with our mates would one day come in handy. Go to the main page or Click here to view this spot A nice original approach from Draft FCB - New York Chelsea Pictures & Draft FCB combine in a series of new spots for the National Youth Anti-Drug Media Campaign. Click here to view this spot New Mercedes-Benz work from Lobedu Leo Burnett South Africa. New Launch spot for the new B-Class Mercedes from Frieze Films & Lobedu Leo Burnett, SA. Click here to view this spot New medical procedures from O&M New York. New spots for SportsNet New York through Hungry Man & Ogilvy New York. Description ------------------------------------ SportsNet New York (SNY) came on the air in April 2006. A highly successful ad campaign using a mysterious character with a TV for a head that plays SportsNet New York accompanied it. Now, in this follow-up campaign, the TV head theme continues, albeit in a completely different incarnation. A new series of three ads, designed to look and feel like a local plastic surgeons ads, break in September. The ads are brought to you by Dr. Joshua Rosen, an ethically challenged plastic surgeon who has begun offering a bizarre new procedure: The Head Enhancement Procedure. Because New York men love watching SNY, Dr. Rosen has begun replacing womens normal heads with TV heads that play SNY, so that they can get the male attention they deserve. The series of spots drive to Dr. Rosens website, snyhead.com, where people can get more information on the procedure. The spots also drive to a phone number where people can get a free pre-consultation and hear from satisfied customers. In addition to TV, Web and phone, business cards for Dr. Rosen are being placed in New York city subways and apartment mailboxes, as this is a customary shady small business practice. Click here to view this spot  ... and here's the other one in the current series: Click here to view this spot New work from McCann-Erickson, ParisNew Vodafone work from JWT Frankfurt JAM (from Another Film Company, UK) directs this new Vodafone spot for Vodafone. From the agency: One of three films, this one tells the story of a girl waiting for a bus who finds herself alone with a passionate if musically challenged busker ... The strategy from JWT was crystal clear why put up with bad entertainment when you can be assured of good entertainment on your phone? The agency gave the directors the creative leeway to recommend how the protagonist disposed of the bad entertainment as long as the phone instigated it. The bad music was written by Lotown and was then made even badder by street casting the very worst buskers money could buy. He was found in the UK and the girl was street cast in Berlin. Click here to view this spot The new McDonald's work polarises opinion.
TV
September 13, 2006 09:31 (Edited: February 17, 2023 04:19)
 It seems that you either love it ... or hate it ... but the new McDonald's work out of Leo Burnett Chicago is hard to ignore, and quite a departure for McDonald's. Click here to view this spot Some people would rather stay at home than venture out. I think these started life as spec spots a few months back ... but have found their rightful place in the world. These spots are showing at each screening of the Time Out London on Screen film festival (Sept 1 - Sept 30) Click here to view "Nails"  And the other one in the series .... Click here to view "Lotion" New Mercedes work from Springer & Jacoby HamburgCreative rankings .... who's leading the world this awards year?
FROM BESTADSONTV
September 07, 2006 10:04 (Edited: February 17, 2023 04:19)
Currently ranked number one in the world .....
for TV work: Adrian Rossi - BBH London Alex Grieve - BBH London Pablo Minces - Santo Sheena Brady - W+K Portland For TV + Print / outdoor Bill Bruce - BBDO New York David Lubars - BBDO New York New interactive work from GPY&R Melbourne Australia Boags Draught calling for recruits. ... from the agency: Although each batch of their beer is tested up to 30 times, beer can never be tested too much. Hence, calling for volunteers to the Tester Reserve. 1 Night a week. 52 Weeks a year... You get the drift. It has a recruitment site as its hub, with outdoor, radio and online banner support. The site is: Click here to view this interactive work Of particular interest is Drill Sergeant (directed by Sean Byrne at Renegade and starring veteran theatre and feature film actor Ken Radley) located at: Click here for the drill sergeant. Credits: Agency: GPY&R Melbourne Creatives: Hilary Badger & Rob Beamish Creative Director: James McGrath Agency Producers: Amber Benjafield & Simon Thomas Interactive Designer: Marty Hungerford Director: Sean Byrne Production Co: Renegade Films So how are the rankings going so far?
FROM BESTADSONTV
September 07, 2006 09:17 (Edited: February 17, 2023 04:19)
RANKINGS
Agency rankings for the current awards year ... from June: For TV ONLY: In First position with 3 spots featured: JWT London 3 M&C Saatchi London 3 Mother London 3 In second position with 2 spots featured: BBH London 2 Cummins & Partners, Melbourne 2 Delaney Lund Knox Warren 2 Fallon Minneapolis 2 George Patterson Y&R Melbourne 2 Goodby, Silverstein & Partners 2 lowe bull 2 Santo 2 Vegaolmosponce 2 Wieden & Kennedy Portland 2 Wieden+Kennedy Amsterdam 2 Print / outdoor only: In first position with 4 works featured DDB Paris 4 In second position with 3 works featured Grey Wordwide South Africa 3 Lowe Bull South Africa 3 TBWAHUNTLASCARIS 3 In third position with 2 works featured Ad Planet Group 2 BBDO New York 2 BBH London 2 Black River Football Club 2 creativejuiceG1 bangkok 2 DDB London 2 Saatchi & Saatchi New York 2 For ALL WORK, TV + PRINT/ OUTDOOR In first position with 6 ads featured: Lowe Bull South Africa 6 In second position with 4 ads featured: BBH London 4 DDB Paris 4 Grey Wordwide South Africa 4 In second position with 3 ads featured: DDB London 3 Goodby, Silverstein & Partners 3 JWT London 3 M&C Saatchi London 3 Mother London 3 Saatchi & Saatchi New York 3 TBWAHUNTLASCARIS 3 (looks like South Africa is dominating the print!) We don't know who did this, but it's amusing.
UK
September 06, 2006 14:19 (Edited: February 17, 2023 04:19)
Any ideas as to who might have done this one? It was sent in by one of the bestads devotees. Mattessons Sausage. "just you, me ... and the sausage" Click here to view this spot From The Jupiter Drawing Room, Cape Town ...New interactive work from HRP New interactive work from HRP. To help increase ticket sales to Penn & Tellers show in Las Vegas, the team created a banner that would give viewers a sneak peak of their unique brand of madness. We used the same unexpected, shocking humor that the bad boys of magic are famous for. Click here to view this interactive work Credits for Slots Production: Struck Design Copywriter: Adam Kopell Art Director: Mark Grundland Designer(s): Yo Umeda/Tim Saputo Producer: Cathleen Kisich Creative Director: Dominic Goldman Executive Creative Director(s): Jon Soto and Jae Goodman ...and here's some of the new British Airways print.From Marketforce, Australia. The Bad boys of & are in town living it large and creating havoc as only & stars know how. Click here to view this spot Guest comments for the featured spot "Zoom Longhaul"
GUEST COMMENTS
September 06, 2006 13:37 (Edited: February 17, 2023 04:19)
 Some background from Adrian Rossi & Alex Grieve, BBH London, creatives on the featured BA spot. Fred & Ginger, Holmes and Watson, Keith Harris & Orville (OK, scratch that one) and now, British Airways and Google. Some things just work brilliantly together. At BBH our understanding of BA and Google meant we were able to bring them together to create a unique campaign. The idea of using Google Earth as a platform for BA's World Offers Sale manages to ingeniously provide a solution for both client's needs. For BA it allowed them to drive home a sale message whilst at the same time bringing to life the destinations and excitement of travel. For Google it provided a primetime opportunity to bring to people's attention their innovative product. The result - breakthrough creative that works completely through the line and two very happy clients. Click here to view this spot Guest comments for the featured Axe spot "Fish"
GUEST COMMENTS
September 06, 2006 13:27 (Edited: February 17, 2023 04:19)
 A few words from Traktor: The making of ... We were attacked by trillions of tiny black, terrorist bugs. Their strategy was to simply die, rot, and spread a stench that panicked the crew. But our mission was for love so we re-conquered the beaches. Click here to view this spot Guest comments for "The Good, The Bad, & The Ugly"
GUEST COMMENTS
September 06, 2006 13:22 (Edited: February 17, 2023 04:19)
 Some background from the director, Lee Edwards. It was all shot in Rome in one day. The strangest part of the day for me was shooting the man climaxing. I had to tell him through an interpreter to pump harder and scream longer while the theme tune to 'The Good, the Bad and The Ugly' played in the background. We shot it with the girl on top too, but it looked too realistic and lost the humour element. I didn't realise during the take but her mother was watching on a monitor outside. When i found out i spent the rest of the day hiding from her. Click here to view this spot Guest comments for the featured spot "Seat Search"
GUEST COMMENTS
September 06, 2006 13:18 (Edited: February 17, 2023 04:19)
 Some background from the director, Steve Reeves, Another Film Company. The kronenbourg commercial was shot entirely on location in Prague. Kronenbourg sees itself a relatively up-market beer that is mainly enjoyed by older more sophisticated drinkers that would prefer to sit rather than stand at the bar to enjoy their drink. The commercial illustrates this by showing a guy traipsing all over the city looking for somewhere to sit. He eventually finds a seat in an art college where he has to pose naked as a life model before he can finally savour his Kronenbourg. The creative team Tom Drew and Uche Ezugwu were brilliant to work with, as they gave me loads of freedom to come up with different executions of this clever core idea. I wanted the commercial to have a cool laid back feel to it. I wanted to avoid the 'laddishness' of most beer ads and felt that the Pastsy Kline track helped add to this mood and I was really pleased when Graham Fink convinced the client decided to cough up the extra money to get it. It was a great shoot for me as I love simple story telling and getting interesting performances from the cast. The commercial was lit by Alex Melman, he used uncoated lenses to create the flares and softness that give the commercial its look. The film was edited by Scot Crane at The Quarry. The lead guy was cast in the UK, all the other talent were cast in Prague. Click here to view this spot New Wendy's work from McCanns New York In a laid back Australian beach bar people are drinking a new laid back lager whilst nonchalantly hanging out in a gravity defying laid back position. Click here to view this spot Guest comments for the featured Nintendo spot "Marbles" A few words from Brendan Greaney and David Ponce de Leon, Leo Burnett Melbourne, creatives on the featured Nintendo spot "Marbles": Like it or not, were all slowly losing our marbles. And while this game doesnt promise to reverse the process, it can at least slow it down. So we thought wed show what happens to the thousands of marbles that get lost around the world every day. The shoot was a nightmare. The Catseyes demanded their own trailer and the Agates refused to appear on screen with the Milkies. On the night before the shoot, the Tom Bowler went on a bender with a bunch of Peawees and kept the crew waiting three hours the next morning. A final note: Getting a marble to stop rolling on cue is a lot harder than you think. Go to the main page or click here to view this spot  You may recognise this exact situation: Click here to view this spot Here's another in the series: Click here to view this spot  Here's another of the new series of MAC v PC spots from TBWA/Chiat/Day - Los Angeles: Click here to view this spot Straight 8 Straight 8 is a filmmaking event that is based upon a simple principle: one super 8mm cartridge, no editing. The amount of planning in this is mind boggling! Click here to view this spot Here's the other TV spot in the new Nike air campaign from W+K,New from Team One Advertising & Moxie pictures.
TV
August 30, 2006 09:57 (Edited: February 17, 2023 04:19)
Another of the Arnet spots Here's another in the series from Buenos Aires agency Santos, for Arnet. This one ... "Numa Numa". Click here to view this spot Guest comments for the featured Nike spot "Defy"
GUEST COMMENTS
August 30, 2006 09:39 (Edited: February 17, 2023 04:19)
 A few words from Paulo Martins and Oliver Frank, Wieden + Kennedy Amsterdam, creatives on featured spot "Defy": The film is a silent anthem to the ultimate in athletic performance, the moment of being airborne. It is all about getting your feet up in the air, laughing Newton in the face, while turning his world upside down, making the sky your ground. The ad itself does a 360, turning twice while drawing an arch from take-off to landing. We wanted to create a feeling of "air", a weird weightlessness that forces you to look at athletic movement in a new way. Turning the camera, adding some confusion with images that stretch your sense of direction got us there in the end, paired with the performances of Olympic gold medallists, an NBA All Star team player and one of Spain's best skateboarders. The film was shot by Joaquin Baca-Asay, a DP turned director who already did outstanding photography for Mark Romanek, Lance Acord and others. After winning a Gold Lion with the Sony Bravia ad as a DP a fact that we actually had to remind him of this is his first major work as a commercial director. Seems as if there is more to come. Some nerd fact: The scenes were shot with a photosonic camera that whirrs like a vacuum cleaner up to 425 frames per second. Just the rollout must drive every producer nearly to tears. Human of New York contributed the music, translating the concept of decceleration into a hypnotic tune, relying on sparse instrumentation and ambient aerial sounds. No animals were harmed during the making of this film, but for our CD who busted his feet after winning a spontaneous, all-crew 100m dash in the Olympic stadium of Barcelona. Too bad we couldn't use his footage since he was running barefoot. Got to the main page or click here to view this spot Should we be featuring interactive work?
LATEST ONLINE
August 23, 2006 11:15 (Edited: February 17, 2023 04:19)
 Done any good interactive work lately? Should we be featuring interactive? Send us info, links, URLs etc & we'll put the very best of it right here on the news page. Guest comments for the featured spot "Superhero"
GUEST COMMENTS
August 23, 2006 11:06 (Edited: February 17, 2023 04:19)
 A few words from the agency: A donation appeal for child abuse is an incredibly difficult subject for an agency and a client. How do you best tell the story? Do you tell the absolute truth and shock people? Its a powerful direction, but people seem to be almost immune to this now. Do you make them laugh, use humour or fantasy, and really like your charity, then in turn, make them want to donate? But then again, this isnt a subject we felt comfortable treating lightly. Its way too delicate. So, we found ourselves somewhere in the middle. Reality and fantasy. What we set out to show was a terrifying situation. A situation that an abused child may regularly find themselves in, but we wanted to give it a very different twist. We gave the child the power to stop the abuse. A five year old with the super power to stop an adult entering his room at night. Its an impossible scenario. But from that impossibility comes the power. What if this could happen? What if you could help a child to have power like this? We explain to the viewer that they can help, by donating. Its an awesome message. Add to that an incredible track, which we were honoured to have approved by Universal Music, The Cash Family Estate, producer Rick Rubin, and Trent Reznor from Nine Inch Nails and we think this spot is thought provoking, powerful, and something were very proud of. If we can help raise awareness and money, to protect and council these children, we have succeeded. We hope you think so too. Click here to view this spot « First « Previous Next » Last » 1395 of 1412 |
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