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Seen and noted
 Following on from all of last week's great Orange work ... (Sorry about the credits, we'll fill in the gaps when we find out who's who) Click here to view this spot Interesting new car spots from DDB Canada. Untitled, Toronto & DDB Canada's new Subaru work. Click here to view "Tornado"  Click here to view "Crazy"  From 303 Australia ... Ten Days at the Artrage Festival will give you sensory overload. Hence, multi-coloured paint bleeds out of everybodys' orifices. Click here to view this spot  and the print work ..... (you may notice similarities in the next ad. bestads wants to go on the record as believing that similar things crop up in different parts of the world at the same time. we see it all the time. We are DEFINITELY NOT saying one is a copy of another. All fine work.) Click here to view this ad  This print work just in from Hemisphère Droit, France. It's amazing how often this happens. Similar good ideas & themes popping up in different parts of the world. Nobody copied anyone else. It just happens. So, in the interest of fairness, we're putting both here in the news. Click here to view this ad AFFECT THE ECONOMY The journey of a design idea into making big money and affecting an entire economy. Click here to view this spot The Ottawa International Animation FestivalSome of MacLaren McCann's recent work. We've just got hold of some of MacLaren McCann's work out of Toronto & since we haven't been up to speed with these guys, thought we should have a bit of a look. So .... Here's "Bubble Boy". Nice work - especially for the category. Click here to view this spot  and one for Caramilk (chocolate): Click here to view this spot Wieden+Kennedy Amsterdam Hires Interactive Hotshot Wieden+Kennedy Amsterdam Hires Interactive Hotshot 02 November 2006, Amsterdam - Wieden+Kennedy Amsterdam has hired celebrated interactive hotshot Joakim Borgström to the new position of Interactive Creative Director, with effect from 06 November. Joakim Borgström leaves his role of Partner at Barcelonas interactive agency Double You, where he began as the first employee ten years ago. During this time the Swedish-Argentinian creative has developed award-winning interactive campaigns for global clients, including Diesel, Audi, Heineken, Mitsubishi, Nike, SEAT, Diageo, Electrolux and Coca-Cola. Wieden+Kennedy Amsterdams executive creative director, Al Moseley, says: Joakims stellar reputation in interactive creativity preceeds him. This is a significant hire and a bit of a coup for us everyone wants a piece of him, hes a superstar. You dont get the opportunity to hire specialists of this calibre often. Co-executive creative director, John Norman, continues: Were stoked that hes joining the team. Joakims outstanding expertise will have substantial influence on our integrated work for clients across the board. Borgström says of his move to Wieden+Kennedy Amsterdam: Double You produces outstanding work but after ten great years its time to move on. Im excited about combining interactive alongside all forms of communication and working with creative concepts from the beginning. The challenge is to integrate this thinking through a clients whole business. At Wieden+Kennedy Amsterdam Im going to be helping clients think truly 360 and thats something I want to be part of. Swedish-Argentinian by birth, Borgström fits right into W+K Amsterdams cultural mix of 24 nationalities in a creative agency of 140 people. Guest comments for featured eBay spot "Ring"
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November 01, 2006 09:12 (Edited: February 17, 2023 04:19)
 A few words from Reuben Hower & Brandon Mugar, BBDO NY, creatives on the featured eBay spot "Ring". Our assignment was to build upon last year's campaign, Whatever It is, you can get It on ebay. Our goal was to show the myriad of It products, while still weaving a linear story throughout the spot. After working on ideas for a while, something happened. Brandon dropped his belly ring down the sink. At that very moment, I was swimming in the Hudson River. And the rest is history. Many thanks to the city of Prague, great co-workers, a wonderful client, and the brilliance of Stylewar. Reuben & Brandon Go to the main page or Click here to view this spot Guest comments for featured Orange spot "Hide & seek"
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November 01, 2006 09:09 (Edited: February 17, 2023 04:19)
 A few words from the director: Orange by PES When I first got this script I was working on my short film GAME OVER and essentially living, breathing and dreaming classic arcade games. In order to bring the main 'Seeker' sock to life I borrowed the idea of jumping from Q*Bert, the lovable arcade character from 1982. Since the Seeker Sock never speaks in the film it was really important to endear him to viewers through his movement in general, and the way he jumps in particular. In pre-production I worked with the animators (really talented guys who worked on the Corpse Bride) perfecting the jumping sequence so that it would be consistent throughout the film. Theres not a single special effect in the film. Everything was done in camera with stop-motion animation. In the scene with the blue shirt on the back of the door we lined the shirt with foil so it could be gently animated frame-by-frame. As far as the shoot goes, we shot in a beautiful house on the outskirts of London. It took us five days with multiple cameras shooting simultaneously. We all went home with new socks. The agency was W + K London, with Tony Davison as creative director. I think everyone enjoyed the magic of making a film by hand like this. W+K and I had been talking about doing something together for a long time, so it was great to finally do it. It was a pleasure working with them. PES Go to the main page or ... Click here to view this spot Guest comments for featured spot "Violin"
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November 01, 2006 08:59 (Edited: February 17, 2023 04:19)
 Some background to the featured spot "Violin" from the creatives, Associate CD / Art Director: Larry Ziegelman Associate CD / Copywriter: Jay Manheimer, DDB Chicago. For the Chicago International Film Festival project, our idea was simple: create a direct link between the city of Chicago and the world of film. However, we wanted the spot to look and feel like a foreign film. And therein lies the rub. With a budget more befitting of a single print ad, we took to the phones and coerced every donation we could. From the film to the casting to the music to the editing, everything was courtesy of willing minds and bodies. And they all earned every cent they werent being paid. Thankfully, we didnt have to look far for a director. Larry Ziegelman, fresh off the success of his short film Coffee Break, signed on immediately to make his spot debut, free of charge. Perhaps the fact that he is also the art director played a part, but lets not split hairs. It was baptism by fire for Larry. Shooting at a train station from 8 pm until 4 a.m. provided its share of challenges. From waiting for trains to pass through frame and bar-goers to stumble out of it, those 8 hours were chewed up quickly. But, in the end, we wouldnt change a thing. Larry and Jay Click here to view this spot W + K London & Orange !!!!
November 01, 2006 08:04 (Edited: February 17, 2023 04:19)
 Here's another (!) brilliant Orange spot from W+K London. This one's from the always amazing Smith & Foulkes / Nexus. Should W+K have 3 of the 6 featured ads on the main page? Click here to view this spot FCB Toronto & Untitled - great new WWF work It's another week when we could well afford to have a bigger main page. This new spot from FCB Toronto & Untitled is definitely well worth a look. Nice idea. Nice execution. Click here to view this spot Mother London & Frank.
November 01, 2006 07:50 (Edited: February 17, 2023 04:19)
 Mother's strong new work for "Frank". Description ------------------------------------ The Frank campaign has been running for 4 years and has successfully positioned the Frank brand as the universal first port of call for young people and parents looking for help and advice with drug issues (2/3rds of all young people are aware of the brand and what it does). The focus of the 2006 campaign has been to raise awareness of the risks of Cannabis. The specific issue we face here is one of credibility. Research has shown that, because of the widespread use of cannabis, many young people do not regard it as a problematic drug and are not predisposed to listen to or accept anti-cannabis messaging. The communication challenge has been to find a message and creative idea that can: i) Arrest and engage a youth audience with sceptical / relaxed attitudes towards this specific drug. ii) Spell out the significant risks without resorting to extreme shock tactics / sensational messaging. iii) Remain true to Franks tonality - objective, entertaining, knowing - which has been proven to work to date. Creative Commentary ------------------------------------ The idea for the Brain Warehouse came from thinking about a time when you wouldnt have to worry about weed damaging your brain. A time in the future when getting a new brain fitted would be as common as replacing your mobile phone. The idea was to not make it Sci Fi but set it in a context that kids could relate to. Like a mobile phone or electronics shop. An empty shop was fully converted into the Brain Warehouse complete with fitting room and surgical instruments. Packaging was designed for over 20 different brains and assorted spare parts including cerebral fluid and memory stalks. Every product created catered to a specific symptom that cannabis users can suffer. From mood swings and paranoia, to puking and lack of motivation. Click here to view this spot Filmgraphics - new work for the NBCC Director Graeme Burfoot from Filmgraphics creates a good spot for the National Breast Cancer Charity. Click here to view this spot Filmgraphics - new work for the NBCCDirector Graeme Burfoot from Filmgraphics creates the right atmosphere in ths spot for the National Breast Cancer Charity. Click here to view this spot New Gordon's Gin work from BBH & Passion PicturesSaatchi & Saatchi, Netherlands, spreading some optimism Description ------------------------------------ Children from all over the world contribute to the Tiesto song 'Dance4Life'; Together we can. Start dancing, stop aids. Click here to view this spot POT OF GOLD New from King James Advertising & Velocity Films, South Africa, the commercial draws on the importance of patience when it comes to investing. Too many people chase instant wealth blindly. The message is depicted by the concept of chasing the pot of gold at the end of the rainbow. Click here to view this spot New work from Vitrorobertson & Kyocera Wireless A man practices poor cell phone etiquette at a funeral and unleashes the wrath of cell phone karma. Click here to view this spot  One of the new BBDO Fedex spots. We'll fill in the gaps with the credits when we sort that little problem out. Sorry folks. Click here to view this spot  Description ------------------------------------ MTV was approached by General Motors to create a backstory for a puppet rock band called "The CMONS" that are being featured in commercials for the Opal Corsa. MTV then approached Annex Films' director Chris Nelson to help write and direct 4 x 1 minute rockumentaries + 1 viral Creative Commentary ------------------------------------ This viral explores the darker side of the world famous puppet rock band called "The CMONS" Link ------------------------------------ Click here to view this spot New from Duval Guillaume Antwerp & Milly Films, Belgiumthe Reel Asian International Film Festival Description ------------------------------------ To help celebrate the 10th Anniversary of the Reel Asian International Film Festival we played on an old Asian stereotype. Click here to view this spot New Nissan work teaming with CG work
November 01, 2006 06:17 (Edited: February 17, 2023 04:19)
 This one featured a couple of weeks ago in our advertising space, but this is the long version. For SFX ... Well worth a look. Click here to view this spot New from the Gang Films & Euro RSCG C&O ParisGuest comments for featured spot "Cut Through"
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October 31, 2006 10:26 (Edited: February 17, 2023 04:19)
 Some background from the ECD, Nils Andersson. We decided to take the "RAZR" thin story to another level. We had done all the print and outdoor work on it worldwide. Now a chance to bring it to life on film. Bo dreamt up the story of a guy whose RAZR accidentally slices through an entire building. The clients bought it. So then it was simply, find one of the best directors on the planet to bring the story to life. Matthijs van Heijningen loved the script and we debated where we would shoot. Berlin, Moscow, Brazil, Hong Kong? Wherever we would end up, we didn't want a homogenous global spot that ticked all the racial boxes.We wanted a definite and real place, and preferably one that was not usually seen in commercials. So to Hong Kong. Not because we were out in this part of the world, but because of the growing interest in China and it also had the right energy. We also debated at length whether the film should have a kind of advertising gloss or glamour. However, feeling that would be expected, we attempted a more real, yet still beautiful look. The result is here for you to see. Nils Andersson Click here to view this spot guest comments for featured MTV spot "Music is for life" A few words from the creative director Hein Mevissen: " This film is based on an almost true story. We posted this script on the internet to find someone in a situation similar enough to shoot this film. We received stories from Japan to North England, where brass band music is a part of traditional culture. Eventually the brass band featured in this film applied, together with this young boy, who has been raised with brass band music by his brass band loving family." And some more background from the Johns: The film is shot in Praque. Diederiekje Bok who wrote the script wanted the film to be in that country. The director Hein Mevissen already shot another film there so he knew a lot of locations. The shoot went very smooth except for the scenes in the mental institution that had to look like an hospital. Patients that were actualy in the hospital insisted being part of the film so Hein decided to send the 'extras' home and use the real people instead. It was fantastic. Everyone immediately knew their role. The film took 3 days to shoot. Click here to view this spot Guest comments for featured HP spot "Crazy Town"
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October 25, 2006 13:20 (Edited: February 17, 2023 04:19)
 Some background from Christopher Mills, director on the HP "Crazy Town" spot. CRAZYTOWN INDEED. The brief was like something like a cross between a Hieronymus Bosch painting and a sort of a surrealist dream sequence...kinda like - "...and then the tentacles spring up out of the Bladesystem Server and fly through the office, undoing the chaos of the whole world going crazy..." (or something like that). - needless to say, the initial conference calls were pretty fun. What a rare, rare treat, this one. Here we have one of those situations where client, agency, and production all shared the common goal to "make it as creative as you can". I actually got to utter the words, "get me no less than a dozen tentacles - can be octopus tentacles, or squid tentacles, doesn't matter, so long as they're big ones" (We started out using actual, live tentacles in the spot, but deemed them too gross later on - we replaced 'em with the cartoon ones you see here). Other memorable bits - a shoot day that included shooting various different things out of a confetti cannon, including thousands of tiny bits of paper, pipe cleaners, silly string, and, uh...confetti. We actually made paper tornadoes, (don't worry, no one was hurt), and constructed a Godzilla - sized city, complete with trees, park benches, fire hydrant, and actual graffitti. The office was fun. My team got almost OCD about it...(at one point, I came in and saw one of my art director people poking holes into the receiver of a tiny phone the size of your thumbnail. I told her that no one was likely going to see it, and she responded by saying "....yes, but I KNOW it'll be there....!" That kind of obsessive attention to detail is all over this thing....look for yellow post-it notes (that, in real life, are about 1/4 the size of a postage stamp) with actual memos written on them, children's drawings hanging on the cubicles, weird stuff written into the calendars, dents on cars, and all kinds of other fun, sneaky things. The best game for someone "in the know" to play with this spot is the "guess what that's made of" game. (ie: the PC's that you see in the office are actually made from printer ink cartridges, the paper "in box" things on the desks are made from empty wafer mint packages and so on.) I've never been so lucky with the amount of trust and good faith that I had on a job as with this one. I don't think I've ever uttered the word "tentacles" so many times in my life....What a ride! Millsy. Go to the main page or click here to view this spot Guest comments for featured spot "Singing Cowboy"
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October 25, 2006 13:11 (Edited: February 17, 2023 04:19)
 Some background from John Kearse, CD on the American Legacy spot "Singing Cowboy" You hear about the death toll from smoking. But you dont really hear about the people who live with the consequences. The idea of a cowboy who sings through his stoma (the hole in his neck) had been around for five or six years. We finally found a place to use it. The cowboy wasnt an actor, and not even an activist, just a guy who one day woke up with a sore throat, six years after quitting smoking. He was nervous about doing this at all, as I think most sane people (non-actors) would be. So when he showed up on the set one of the busiest intersections in New York he couldve easily frozen up. Which wouldve sucked, because we had about two hours to shoot the whole thing and it was getting darker by the minute. But he came through big time. Way to go, Tom. Go to the main page or click here to view this spot Guest Comments for featured spot "Footsteps"
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October 25, 2006 13:00 (Edited: February 17, 2023 04:19)
 From the creatives, Angus Wardlaw & Alexei Berwitz, Clemmow Hornby Inge, London. Some disadvantaged young people feel that a life of drugs and crime is all they will ever achieve. We tried to show that the Princes Trust can help them chose a better path. The footprints were seamlessly created in post by Framestore. The sound was by Wave and the expert direction, Dom & Nic. All who offered there talents for nothing. Many thanks to them. Angus & Alexei Go to the main page or Click here to view this spot Guest comments for featured spot "Guatemala"
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October 25, 2006 12:52 (Edited: February 17, 2023 04:19)
 A few words from the creatives, Siobhan Dempsey & Drew Pautler, Bensimon Byrne, Canada. For this campaign for Viera Plasma TVs we came up with the idea of showing people something they had never seen before, which in this case was other people seeing something they had never seen before. We thought it might be kind of wonderful to make it snow in a small, dusty village in, say, Guatemala. In retrospect, insane. So many things could have gone horribly, terribly wrong. We could have had a client that said, This idea is not at all wonderful or magical. Just talk about the technical features of my TV. We could have chosen a director other than Mark Molloy. We could have insisted on using actors, not real people. We could have anxiously meddled and not let things unfold naturally. We could have shot somewhere other than among the warm, wonderful people of Chiapas, Mexico. We could have had a bunch of post-production people who didnt treat this idea as if it was their own and bring it to life. And finally, we could have chosen a snow machine other than the fine True North Brand Snow Machine. Whew! Bullet dodged there! But we didnt. Thanks to everyone involved. Click here to view this spot From Saatchi & Saatchi Belgium & the Bingo Family.Another Film Company's new work for Alcohol Harm Reduction United London & director Steve Reeves - new work for Alcohol Harm Reduction. Click here to view this spot Saatchi & Saatchi LA & Harvest - new Toyota workO&M London & the Sweet Shop's new one for Toblerone.New Cathay Pacific Work from McCann-Erickson Hong Kong. And the award for the most work received in one week goes to ... McCann-Erickson Hong Kong. They sent in 29 separate TV spots and a dozen print ads. So here's one of them. Click here to view this spot « First « Previous Next » Last » 1452 of 1472 |
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