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INTEGRATED
THAT'S PLAYSTATION ENTERTAINMENT Sony Computer Entertainment is launching an international TV and online campaign for PLAYSTATION®3, to illustrate the capabilities of the âentertainment super computerâ in the run up to Christmas. Created by TBWALONDON, the campaign will first be shown online at www.thisisliving.com this week and later air on TV in the UK on 1st December with standout creative that aims to delight, entertain and engage consumers by showing the rich world of entertainment available on PS3. As well as supporting the TV campaign the website, which was created by Brighton based digital agency Kerb, will detail all of the key features and capabilities of the PS3, with a mixture of video and interactive content, and showcases many of the forthcoming games for PS3. VIEW THE 'DR BEAUTIFUL' SPOT VIEW THE 'MR & MRS BOBS' SPOT LINGERIE FOR MENTHE POWER OF YOUR VOICE FOR AMNESTY Amnesty International need to show that their real power is the power of their members, of their voices. They can denounce, they can fight for the human rights, and they can really make things happen. And that's what can be seen here, a website with just amnesty members and their voices, nothing else but their voices asking help to end human rights violations. This 'thepowerofyourvoice.org' campaign is from Contrapunto Madrid. VIEW DETAILS VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD CENSOR THE MUNDANE Intelligent men's magazine Dazed & Confused has launched an integrated campaign via Lowe Hunt, Sydney running across TVC, print, posters, ambient and viral. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD COMMUTERS DOWNLOAD BEER WEBISODES VIA BLUETOOTH In keeping with the great Tooheys Extra Dry tradition of being unexpected and highly creative, BMF Sydney further extends the HarvesTED story. The extension of HarvesTED originated online through the creation of 5 webisodes, each one focusing on a different trial or experiment that took place prior to the 90 second TVC. To help get the webisodes into peoples hands (literally), BMF and Lion Nathan worked closely with Optimedia and Adshel creating sites where commuters can download one of the webisodes to their mobile phone via bluetooth. Many of these sites also have inbuilt LCD monitors allowing commuters to watch each of the webisodes before being directed online to download the series. VIEW THE SITE VIEW THE BLUETOOTH INTERACTION VIEW THE OUTDOOR LIFE TAKES VISA Visa's new integrated campaign is built around LifeTakesVisa.com, where various consumer nichesâlike sports, entertainment, beauty, fashion and travelâoffer their own microsites equipped with articles, tips and various Visa-related special offers tied to an assortment of participating retailers and brands. The magazine cover-style print ads "speak to consumers right in the heart their interests: magazines," says TBWA/Chiat/Day CD Patrick OâNeill. But since magazines are almost as multifarious as websites, the object is to "connect with consumers in an old but new way, tailoring ads to specific interests and categories," he adds. "So instead of creating a few print ads with a similar 'campaign' look, each ad is very different from the next. The glue that holds them together is the masthead, inspired by the world of magazines," along with, of course, the "No matter what you want to do in life . . ." line. Not to mention the photography of Austrian team Robert Staudinger and Andreas Franke (who shot all but this Zachary Scott "Paint By Numbers" ad), working with a variety of retouchers that vary in the manner of the ads. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD WEDDING SINGER REVIVES SMS MARKETING FOR BURNETT The task undertaken by Leo Burnett, Budapest was to boost sales for a SMS based djuice package at a great price in spite of the price war on the market and the fact that these days SMS is so much a commodity that it's not exciting anymore for their young target audience. The solution: the agency reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer, SMS Bandi, who sings out your sms live on his website. VIEW THE VIDEO CANADA'S BABY BOOMERS BACK IN FASHION The Bay's latest summer campaign for Boom! encourages Baby Boomers to join the fashion revolution and celebrate fashion freedom through the use of playful 1960's iconography of protest. VIEW THE INTEGRATED WORK VIEW THE SPOT HONEY, THEY SHRUNK THE MOVIE EXPERIENCE To promote the movie feature of the Apple iPod, agency Net#work, Sandton hijacked cinemas by miniaturizing the movie going experience. From the lobby, to the cinema entrance, to a movie trailer displayed on screen, they caught the audience at every point along the way. VIEW THE WORK AND CHECK OUT THE ACTUAL TRAILER.[/b] TOOT N SCOOT The communication puts a new spin on an old human truth. We all know how people typically drink other people pretty. A normal looking girl becomes a hottie after a few beers, and an otherwise unremarkable guy becomes a catch after a few daiquiris. In these print ads we used a make up artist to turn normal looking people into decidedly unattractive people. We dressed them in shirts carrying lines like When I start looking like a supermodel to you, its time to call Toot-n-Scoot Scooter Taxi Service. 082 239 4668 Or When I start looking yummy to you, its time to call Toot-n-Scoot. Scooter Taxi Service. 082 239 4668 To give the campaign more impact, we actually sent the "uglies" into nightclubs and gave them Toot-nScoot business cards to had out. It was also supported by pavement art that plays on the old walk the line sobriety test. Using a stencil, the message is sprayed on pavements outside popular bars and nightclubs. Instead of a neat, straight line, readers are exposed to a seriously jagged line a message at the end of the line reads If you can walk this line, call this number. 082 239 4668. Toot-n-Scoot Scooter Taxi Service. Toot-n-Scoot also places cigarettes that have been lit from the wrong end in ashtrays in pubs and clubs. They cigarettes have a sticker on them that reads When you start doing this, call us. The campaign was devised and executed by TEQUILA Johannesburg and started rolling out in November in Gauteng and is expected to go national in the New Year. Click here to view this ad « First « Previous Next » Last » 19 of 19 |
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