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Seen and noted
 An important cultural lesson about English versus French ... from the Swedes. Click here to view this spot How to make Shreddies - by McCann Erickson London Description ------------------------------------ âKnitted by Nanasâ takes us into a mythical Shreddies factory where we see how the product is really made â each piece of cereal is knitted by a Nana. They explain that it isnât easy to knit the great taste that everyone loves because Shreddies need a Nanaâs touch. In between explaining the intricacies that are involved, chatting Nanas get berated by lead-Nana, Betty. Click here to view this spot Venables, Bell & Partners & OUTSIDER ... new AUDI work Description ------------------------------------ "Moments" consists of a soulful montage of moments that don't quite go on long enough (a champagne cork about to pop, a woman about to blow out candles on her birthday cake, drumsticks about to come crashing down on the skins, etc). "The vignettes imply a larger scene; we see many spots in which an extreme close-up is used and moments lose their speciality," Threlfall said. "These shots are falling just short of the moment, taunting the viewer a little bit." We then see the TT on a long stretch of road, racing along for what feels like a full, exhilarating .02 seconds. "We chose a rigid and formal road, with great shadows and light used to create architectural elements," said Threlfall. 'It's a clean and symmetrical segment, almost clinical. A slick emblematic expression." Threfall resisted cutting the road sequence to imply speed and momentum. "The point was not to imply speed, but rather, fulfillment. So we let that shot breathe." The sequence ends with the web url www.TT-truth.com. Click here to view this spot Guest comments for the featured spot Some background from AMV BBDO London: âThe Journeyâ shows how the moving image has progressed from the Zoetrope of the 1830âs, right the way through to 16 million colours and 30 frames a second on the MOTORIZR Z8 today. The action focuses on a central character, riding horseback that seamlessly moves through different eras and styles of cinematography. The commercial begins by showing the movement of a sequence of still images taken by photographer Edward Muybridge. We then travel through the black and white genres of the silent movie, a classic Mexican scene and a hand-drawn cartoon. A very muted Cavalry scene then makes way for Technicolor and a medieval joust. This is then followed by a romantic scene, an action packed Red Indian scene and even an urban police chase. The film finally culminates with a special effects laden âNinjaâ scene featuring lots of explosions and fire. The ad was shot in Spain and many of the locations have graced our screens before. The silent movie, Mexican and Cavalry scenes were shot on location at Fort Bravo where The Good, The Bad, and the Ugly, and A Fistful of Dollars were shot. The backdrop for the Jousting scene is also the same castle that was used in the film El-Cid. Many of the scenes were shot using the same techniques of that particular era. The âRomanticâ scene for example was a combination of old-fashioned rear projection for the background, and foreground elements shot in the studio. The two stunt coordinators that were brought in for the job usually work on movies and have worked on such films as; âTroy, Batman and Blood Diamond.â Click here to view this spot  Description ------------------------------------ Bart Timmer of OUTSIDER follows a day in the life of a chef deeply committed to his art and a true king of the kitchen...any kitchen. Click here to view this spot New Comcast work from Goodby Silverstein & PartnersFrom Tandem DDB Spain & Agosto - new Audi work A few words from the creatives: 600 bottles and one Audi car. 600 glass bottles, several days of intensive testing in a Formula 1 circuit and a week shooting in Sudafrica were necessary for the production company Agosto to do this Audi advert. Is it possible to use a car as a musical instrument? Thatâs the question that Tandem DDB agency made to director Nacho Gayán. Named âIn Crescendoâ, the spot that promotes Audi A3 series, charms with its suitable simplicity. Nothing as beautiful as reality. Under this spirit the production details were carefully crafted: 1,500 meters of a central street in Cape Town, the live sound of 600 glass bottles and one Audi car as unique performer of this visual symphony. Probably, this has been the first time in history that a pilot drove under Wolgang Amadeus Mozartâs conducting. Click here to view this spot Guest comments for the featured spot A few words from Isahac Oliver and Xavi Sitjar (Copywriter and Art Director), DDB Barcelona. The Golf Plus ad came with a very clear brief: We had a Golf but bigger. We wanted this new model to have the same âirreverentâ spirit that the Golf has in Spain. But without forgetting the importance of its carrying capacity. The poor Golf Plus driver doesnât know whatâs waiting for him when he gets home to his girlfriend. We decided to shoot this ad with Paul Arden (an advertising institution!) because we knew it was a classic Volkswagen ad. Like the old ones. A nice little story with a surprising end. We shot in the South of France and in The Basque Country. Both very beautiful places and were we could take advantage of the excellent food! Go to the best TV page or Click here to view this spot Saatchi NY kicking some trees for Wendy's Description ------------------------------------ DDB Sydney's Wrigley's Extra campaign successfully crashes the two worlds of the real and the fantastically bizarre. A straight and subdued live-action setting is peppered with a posse of 3D animated food characters designed like small vinyl toys, that feel both incredibly out of place, and yet so watchable. "There really wasn't a lot of hesitation when it came to designing the actual look of the food characters. I've always wanted to bring a series of characters to life that felt part of a unified toy line, the type you'd expect to find at exclusive vinyl designer toy boutiques in New York and Tokyo... and the Wrigley's Extra spot was the perfect opportunity", says Director Jonathan Baker. "I'm a big fan of collectables from designers like Kid Robot, Tim Tsui, Pete Fowler and Head Lock Studio... and the characters we created were developed with a similar quirky sensibility". One of the most exciting things about the job for Jonathan was the thought of creating real toys that walk around, have individual personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, he wanted there to be no doubt that they could actually exist and pull off everything he wanted them to do. The characters were modeled and animated by VFX house FUEL, who went to a lot of effort incorporating the tiniest of realistic details. The overall result is a laid back spot that creates interest and humour from some amazingly realistic 3d effects. Click here to view this spot New pepsi work from CLM BBDO, France Description ------------------------------------ New film from Pepsi ... with the Black Eyed Peas Click here to view this spot New Sprint work from PES & TBWA/Chiat/Day New York Description ------------------------------------ PES teams up with TBWA/Chiat/Day for Pivot, a new integrated service from Sprint and its cable partners: Comcast, Time Warner Cable, Cox and Bright House Networks. Centered on the core concept of "take the comforts of home with you" the spot depicts a man moving around outdoors in his cozy living room set-up while engaged with TV, email and internet on his mobile phone. The spot was shot entirely in camera, with PES directing and animating human bodies and objects (including a car moved frame-by-frame) on location in Los Angeles. At the end of the spot, when two chairs collide with each other and combine into a full sized couch, the effect was achieved by building full sized couches at different increments. Says PES, âItâs not everyday that you get to build an entire couch for 2 frames of animation.â Click here to view this spot  Anonymous Content director, Justin Reardon, has just completed a series of spots for VITAMINWATER through Berlin Cameron United. Here's a look at one of them ... "Badminton" Click here to view this spot  Description ------------------------------------ Phase 3 of the Your Point of View campaign. Explores differing views of retirement from around the world... Click here to view this spot THE BROOKLYN BROTHERS NEW YORK ... new series of spots A series of hard hitting spots from the Brooklyn Brothers. Description ------------------------------------ CAPTURE THE RAW AUTHENTIC SIDE OF MIXED MARTIAL ARTS Click here to view It Doesn't Matter  Click here to view Pain  Click here to view Training Day  Click here to view Hate Ears v Eyes - The Sony Video Walkman - from Y&R ASIA Description ------------------------------------ In the age old battle between sight and sound, can there ever be a victor? Perhaps Sony has the perfect answer - the new Sony Walkman with Video. Creative Commentary ------------------------------------ Directed by Richard Gibson of Luscious International in Sydney, the spot was shot in Colombia which gave the commercial it's gritty and neo-classical look. Click here to view this spot Film Graphics & Saatchi Sydney - new Toyota work Description ------------------------------------ Outback Australia. A group of Aussie shearers are having a break and a cup of tea. Suddenly they hear a questionable sound... a fruity-disco-tinged telephone ringtone. They look around at each other accusingly trying to work out who the telephone belongs to... Cut to a Landcruiser 70 series. Its Newer. Not Softer. Click here to view this spot  Description ------------------------------------ This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, âtrue love is blind,â and is based on the idea that attending SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The TV spot features snippets of mismatched couples on a couch with one person heaping praise on the other, such as a man tickling a robot and a woman expressing her love for a dead man in a body bag. Creative Commentary ------------------------------------ ââFind True Filmâ is based on the idea that going to SIFF is like speed dating, but with movies. People who truly love film will see as many films as they can in hopes of discovering a new genre or director whom they love, and what they like could be completely unexpected.â - WONGDOODY chairman and executive creative director Tracy Wong Click here to view this spot New print / outdoor / ambient
LATEST PRINT / OUTDOOR / AMBIENT
SOUTH AMERICA
June 05, 2007 20:55 (Edited: February 17, 2023 04:19)
 Description ------------------------------------ Dom Bosco Community Center is a huge Social Project and has been around for 25 years, supporting abandoned poor brazilian kids and giving them some hope. Our idea was to create an appealing and strong visual. Something that would really stand out. Since the strategy was to show how the abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed to be a good way to go. Creative Commentary ------------------------------------ The style evolved along the way, during the art direction process. The type and crop too. We, all the time, just wanted to make it as strong as possible. Link ------------------------------------ Click here to view this ad AIROMA COVERS FOR YOU A new campaign for Airoma Air Freshener via TBWAHuntLascaris, Sandton, South Africa. Bedroom Line : 96% of Vietnamese teenagers have their first cigarette at age 17. Your Rosie is 16. And she's not even Asian, which makes it impossible that she has been smoking in here. The defense rests. Airoma Air Freshener. Covers for you. Bathroom line: "I'm not saying he was in here and I'm not saying he wasn't. All I'm stating is you can't prove it, can you? Now get. Airoma Air Freshener. Covers for you." VIEW THE AD New print / outdoor / ambient99 HORSES IN ONE This A2 poster, created by TBWAHuntLascaris, was inserted into specialist Motorcyle magazines. The line reads : 950 Super Enduro R. 99 horses in one. VIEW THE AD New print / outdoor / ambient Prius. The quietest car on the road. Link ------------------------------------ Click here to view this ad DDB Paris ... currently ranked number 1 for print / outdoor DDB Paris is currently ranked number 1 in 2007 for print / outdoor work in the bestads rankings. Here's some more of their recent work. (For full rankings info click on "Rankings" in the menu) Click here to view Glued Packshot  Click here to view VW Fun - Jaccuzi, Farandole, Raclette  Click here to view Live Poker - Zip, Butcher, Travesti  Click here to view Rubson - Frog, Snail  Click here to view MTV France - Statistics  Click here to view Volkswagen Commercial Vehicles For the bestads print rankings click here. New print / outdoor / ambient A pencil with insanely long eraser sent to prospective students - a sign of the hard work to come if they get on the internationally renowned advertising course. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient The only skateshop near the monument. Link ------------------------------------ Click here to view this ad BOUNCE TEST WITH TRIUMPH BRASNew print / outdoor / ambient XXXLutz is the worlds second largest furniture dealer. At XXXLutz you will also find textiles, curtains, baby articles, lamps, floor coverings, oriental carpets, gifts, household goods, and all home accessories. In these ads we wanted to emphasize the quality of our bed linens with the purity of the cotton plant. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Brief: Demonstrate how Listerine helps keep teeth naturally bright white. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Three executions in the new 'be a businessman of actiion' campaign for Atradius - one of the world's leading credit insurers. By concentrating on the freedom that credit insurance provides, they stand out in the category traditionally defined by negativity and scare tactics. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, âtrue love is blind,â and is based on the idea that going to SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The hand-illustrated poster reveals a variety of situations, set in a Seattle backdrop, of love being expressed among unlikely characters. Additional print executions include event signage; print ads; collateral; and merchandise such as mood rings, apparel and lunch boxes. Link ------------------------------------ Click here to view this ad The bestads April Global Awards - WINNERS NOW ONLINE
AWARD NEWS
May 30, 2007 05:52 (Edited: February 17, 2023 04:19)
 The bestads Global Awards - April 2007 Thanks to this month's Jury:  Félix Del Valle - Creative Director, Contrapunto, Spain  Nancy Vonk - Co-Chief Creative Officer, Ogilvy Toronto (no photo) Mark Fitzloff - Creative Director, Wieden & Kennedy, Portland.  Scott Lambert - Creative Director, DraftFCB, Melbourne, Australia  Micah Walker - Creative Director, Fallon, London.  Brad Roseberry - Creative Director, BBDO New York  Monica Taylor - Creative Director, Wieden & Kennedy, Portland.  Dave Hillyard - Creative Director, Publicis UK VIEW ALL AWARD WINNERS HERE!!!!!!! Award Winners: TV:  Global Gold April 2007 - No Such Thing  Global Silver April 2007 - Neon Girl  Global Bronze April 2007 - Olympic PRINT / OUTDOOR / AMBIENT:  Global Gold April 2007 - Black Cloud  Global Silver April 2007 - Learn to Use Less  Global Bronze April 2007 - Misspell VIEW ALL AWARD WINNERS HERE!!!!!!! New print / outdoor / ambient New print work from DDB Paris, who are currently ranked number 1 for print worldwide, in the bestads rankings. Link ------------------------------------ Click here to view this ad For the bestads print rankings click here. New VW spot from DDB Barcelona & Got Films Description ------------------------------------ The New Beetle is not like the other cars. Click here to view this spot Guest comments for the featured Ford Mondeo spot Some background from Creative Director, Greg Burke: The Mondeo idea is about instant desirability - that moment when you fall so head-over-heels-in-love-with-one that you burn all bridges with the other. The balloons carrying the old cars away seemed like a visually poetic way of consigning them to some kind of metaphorical heaven. Phillipe Andre's languid direction brought this to life beautifully. Where feasible everything was shot in camera using carbon shells, and a polystyrene, helium filled car weighing only 5kg. Phillipe's use of agonisingly slow tracking shots and the inspired choice of Michael Andrews' Donnie Darko soundtrack added the edge. Buf in Paris helped to populate the sky in the wider shots.. The other star of the commercial of course is London's magnificent skyline. Using the King Kong/Empire State principle of placing the abstract or bizarre next to the familiar gives the commercial an intimacy one wouldn't have been able to recreate in Cape Town, Santiago or Buenos Aires. And from the director, Philippe Andre: This TEN day shoot took place in London which is rare but integral to the idea and believability of this spot for Ford through Ogilvy. I wanted it to be very peaceful and quiet and it works because when you look at the spot, it's like storytelling without a story - it feels like a journey. The slow tracking shots employed echo the peaceful ascent of the cars into car heaven! People feel their own cars are not worthy of remaining on the ground in comparison to the new Ford Mondeo, so they tie balloons to them and send them sky high.. Click here to view this spot FLING ... from Clemenger BBDO Melbourne. Description ------------------------------------ Client and agencies worked together closely to develop the FLING® brand strategy and communications brief. When it came to developing the advertising, all agreed we needed a big idea that would successfully launch this flirtatious new chocolate bar. Creative Commentary ------------------------------------ Weâre all brought up on Fairytales. The handsome prince and the beautiful princess always end up together, against all odds, and live happily ever after, forever and ever. Perfect. Only, weâre about to launch a product called FLING®. Itâs a chocolate bar thatâs only a light flirtation. Itâs not a full on commitment. It in no way lasts forever, or hangs around. Itâs delicate, momentary then dissolves away. So, weâve created a campaign that toys with the idealism of forever â itâs called Forever Is Overrated â¢. We took what we girls know as the classic representation of âforeverâ, placed it in a contemporary world, and let a classic fairytale scene play out how it would today. Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient Water is such an essential part of life. Yet for millions of people around the world, itâs a daily struggle to secure safe water for their basic needs ... from drought affected Australian farmers to African school children not having access to safe drinking water. And even though significant progress has been made in improving essential services, ongoing worldwide efforts are are still required to protect and improve our most valuable of resources. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientGuest comments for the featured MS spot A few words from the creatives Matt Page and Carolyn Davis, Cummins&Partners: Most people donât know how MS effects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more. We wanted to give people some understanding of the sinister and unpredictable nature of the disease. The dolls in the frame on the wall, in the second last scene, were actually already in the house on the day of the shoot. We all saw them and knew they had to go in. Sean used them to reflect the womanâs image as she walked past. A few words from the director Sean Meehan, Soma Films: We shot this spot in one day with a small crew. The main challenge was to create intrigue and mood for what was predominantly a cerebral idea. This was made somewhat easier by the fact that MS is such an insidious bastard of a disease that tends to elicit a pretty emotional response from most people. We were all pleasantly surprised at how well the split-screen lock off worked at the end. Weâd planned to apply some kind of hand-held post treatment to this shot but in the end didnât think we needed it. Itâs funny how effective a hundred year old trick can be. Go to the best TV page or Click here to view this spot « First « Previous Next » Last » 1419 of 1460 |
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