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Seen and noted
TOP OF THE TIMES Top of the Times is a weekend entertainment supplement for the Cape Times newspaper. Click here to view this ad New Print Work Closing Line: Kills leaving no evidence. Link ------------------------------------ Click here to view this ad New Print Work These two books, boys and girls and true or false, have been produced for NHS trusts in Glasgow, Lanarkshire and Ayrshire. The books have been conceived to pastiche the classic "Ladybird" titles of the 50s and 60s, juxtaposing the innocence of the originals with sexual content and West-of-Scotland dialect. Our brief was to create material to stimulate discussion and consideration of sexual issues amongst kids aged around 12-16. The books will be distributed through youth groups and individual youth workers, and focus on issues like peer pressure, bullying, boasting and lying where they relate to sexual matters. Link ------------------------------------ Click here to view this ad Guest Comments for featured spot "Dress For it" Some background from Scott Lambert, Creative Director, Draftfcb ... one of the creaives on the featured spot "Dress for it": The idea was simple. A guy walks out of a building wearing a suit. As he walks down the street, he changes clothes from a suit to a casual outfit, then a tuxedo, and finally into beachwear. Each outfit represents a part of the guys varied life, and, ultimately, the flexibility of the new CR-V. The challenge was, How the fuck are we going to do that? Enter Patrick Hughes from @Radical along with the talented team from Animal Logic and one incredible steady-cam operator. After a gruelling month of tests and rehearsals, we were ready to go. A cast of 80 extras joined us for two long days in downtown Melbourne. The shoot went without a hitch, with a great result from the exceptionally talented (and non-too ugly) actor. The final imagery is something truly special. The guys at Level Two supplied us with a number of great tracks for the spot which made our final choice very difficult. After hours of repeat viewing, we all agreed that the sexy Le Disco by Shiny Toy Guns was the winner. We are all thrilled with the spot. It rocks. Go to the MAIN PAGE or Click here to view this spot  And for the print work .... Click here. Guest Comments for featured Touran spot A few words from Faustin Claverie, Agence.V./DDB, and art director on this spot. When you are 30 and single, being a father looks like a nightmare. That's why we were very involved in this project. We thought that building a kind of "ghost train roller coster" was the funniest way to express all our fears. Let's forget the Volkswagen real life tone and imagine the scariest attraction ever (for us)! Go to the MAIN PAGE or Click here to view this spot you can see "the makin of" here: http://www.dailymotion.com/visited/search/making%2Bof%2Btouran/video/x16meq_making-of-vw-touran Guest Comments for featured Snickers spot "Stop and Go" Some bakground from Jennie Morris, Group CD, Impact BBDO, United Arab Emirates. The ad is the ultimate battle between stop and go. It is the new regional spot for Snickers in the Middle east where the positioning is Dont Stop We made the spot in Amsterdam through a great post company called Valkeiser Capitol Images. Our director was Joeri Holsheimer and Porducer Soren Schmidt. They were a great team and spending a few weeks in Amsterdam wasnt half bad either! It was very important to me that the red and green men seem totally real. So the ad was created with the use of motion capture. Joeri had five chinese martial artists who performed over 500 moves. The live action was all shot in Jeddha Saudi Arabia. I was not permitted to attend the shoot by the Saudi government who refused to give me a visa (Wrong sex and religion). It was shot on 35mm hand held and the Amsterdam guys faced many hurdles while shooting including a camera assistant who had never used 35 mm and Joeri getting arrested by Saudi police for taking a stills picture of his own shoot! The music is a local hip hop act from Kuwait. Go to the MAIN PAGE or Click here to view this spot Quality work from CLM BBDO France France has been turning out some great work this week, with 2 TV spots featured on the main page & another very nice film here: Click here to view "Snow" From M&C Saatchi London for the Royal Bank of Scotland Here's the first of a number of spots from Partizan London. This one's called "Roller Boy" - for Miller, via Traktor & Mother London. Click here to view this spot  Description ------------------------------------ Shell's new commercial follows the story of Jaap Van Ballegooijen, a Shell employee and how he came up with the first ever snakewell in Brunei. Click here to view this spot New from Goodby, Silverstein & Partners An Urban Legend debunked. Goodby, Silverstein & Partners are currently ranked bestads number one for TV work in the USA for this awards year. Click here to view this spot A lot of great work coming out of Partizan London this week.HALIFAX FIGHT BANKERS IN A 'BALLROOM BLITZ'New VW golf work from DDB London & PartizanNew Channel 4 work in the UK, from 4 creativeFrom Clemenger BBDO New Zealand Description ------------------------------------ New Zealand's school principals give their views on road safety in this spot for Land Transport New Zealand Creative Commentary ------------------------------------ We see a common thread throughout all schools in New Zealand.... Click here to view this spot Another nice Yaris spot in the latest batch from CHI, London. More of the CHI & Partizan Yaris work - "Treat it with respect". this one ... "Tag". Click here to view this spot  Firstly there's the new Pepsi work. This one's called "Pinball" Click here to view this spot  Then there's this Pepsi spot .... "Beachball" Click here to view this spot  ... and the new Mountain Dew work ... "Chuck" Click here to view this spot New interactive work from MAKE Streakers Love story viral. Australian Agency "Make" has done some interesting new interactive work for Rare|wear. The viral has apparently now clocked up over 2 million views. see it here: www.lovestory07.com And some strategy background from the CD, Rem Bruijn: The strategy behind Believe In Destiny was to create relevant, targeted content for our client - rare|wear. The client sells limited edition clothing which means that there's not enough clothes to go around - the creative tag of rare|wear limited edition clothing is nudity. More than that, though, the idea was to craft a story that everyone would want to see, and have the hook of it send people to our client's website - people don't want their content interrupted by ads, so we made the content the ad. The viral video was released as 'Streakers Love Story' just prior to Valentines Day and has received over two million views in the first week of release. If we can create engaging content that people actively and intentionally consume, then we have so much more influence over their purchasing decisions and their brand perceptions than could ever be possible interrupting the content that they want to watch. The Believe in Destiny campaign also comes clean about being a hoax on the front page of the website (www.BelieveInDestiny.com) and actually asks people to vote on the ethics of viral advertising - where does entertainment stop and manipulation begin? The whole campaign has been designed to truly interact with the audience, providing a hub for people to share stories of fated love as well as a forum for discussion on the website in addition to the downloadable videos and the ethics poll. CREDITS: Agency: Make Client: Rare|wear Client Service: Taryn Thomas Planning Director Murray Berghan Creative Director: Rem Bruijn Creatives: Jesse Richardson, Bree McDonald Director: Charlie Ferguson, Brendan Williams [Brendan Williams Films] Producer: Krista Stewart [Brendan Williams Films] Post: Steve Thomas, Antony Newton, Pete Walmsley, Pete Christie [Cutting Edge] Compositing: Jeff Gaunt, Tim Jones, Matt Chance [Cutting Edge] Sound: Ross Batten [Cutting Edge] Music: Pete Jones Music Banner concepts: Trent Penfold, Jesse Richardson, Bree McDonald, Kelly Denning Flash designer: Daniel Button [Muse interactive] Web programming: Raeleen Robertson, Alistair Cook, Lachlan Nuttall [Mettro] From Bureau.FJM Germany Shot in kenya, a hard hitting spot on the lack of awareness towards the Aids epidemic. Click here to view this spot From Smith & Foulkes for Valentine's Day Description ------------------------------------ The latest creation for Wieden + Kennedy, arrives just in time for Valentines Day. Promoting that with Orange Pre-Pay, the more you talk the more free minutes you get to speak to the ones you love. Entitled Valentines Serenade a new character this time is introduced, a female by the name of Val, who captures the attention and heart of both Millidge and Doig. They vie for her affection in their usual yet unique style. And in a bid to win the heart of fair maiden, Doig (the one with the long neck) appears and is about to start serenading her with a song when Millidge (the short stumpy one) swings in Tarzan-style on a rope, steals the orange mouthpiece from Doig and starts singing some tuneless operatic rendition in an ostentatious and overly-dramatic fashion. He whips out a single red rose from his pocket, trying to woo her whilst pirouetting across the floor. Meanwhile Doig looks on non-plussed and in disbelief, eventually snatching the mouthpiece back before performing his own short aria. The campaign was animated in 3D with careful consideration given to the subtleties of the characters expressions and movements. Click here to view this spot How to get ahead in advertising? I made a video and posted it on YouTube, in it I asked random strangers from all over the world to appeal to my bosses to give me a raise. They responded. I have had 28 responses to in less than 48 hours. To view the video and the responses click on this link: http://www.youtube.com/watch?v=10ZQmOgjVRE To view all 28 responses to my plea click on the following link: http://www.youtube.com/video_response_view_all?v=10ZQmOgjVRE New Print Work A beautiful car that you reallly care for . Link ------------------------------------ Click here to view this ad New Print Work This ad is about the ground clearance of the Touareg wich is quite impressive. Link ------------------------------------ Click here to view this ad MOTHER CITY QUEER PROJECT Every year the gay community. and many others, get together for the biggest party of the year in Cape Town. The Mother City Queer Project draws thousands of costumed revelers. This year the theme was Comic Strip. Click here to view this ad JOINTHE HORROR ACTION Readers Den is a comic store chain that also stocks a variety of collectible items. To announce the fact that they sell horror action figures, we created these in-store posters that demonstrate the kind of mayhem these mini mass murderers would cause upon arrival in your home. Click here to view this ad GLACIAL WORK Glacier is a financial services company that specifically targets high-income earners. We were briefed to communicate the way in which Glacier preserves and grows their clients money to these affluent individuals. Click here to view this ad New Print Work The main objective of this ad was to stop the rapidly growing habit of smoking. We have emphasized on lungs, as its a known fact that smoking damages lungs. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
AUSTRALIA
February 16, 2007 04:42 (Edited: February 17, 2023 05:19)
 Its a bit tricky touching on the old religious sensibilities these days. So, to avoid incurring a fatwah, our approach was to offend everyone equally. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
SOUTH AMERICA
February 16, 2007 04:41 (Edited: February 17, 2023 05:19)
 Copy: I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty. Maam, Intensive Fortifying Cream. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
MIDDLE EAST
February 16, 2007 04:33 (Edited: February 17, 2023 05:19)
New Print Work Fashion, frolics and fall outs as WAGs compete to run successful fashion boutiques. Link ------------------------------------ Click here to view this ad GERIATRIC STRAYS? The AACL have built the first Old Age Home for their geriatric stray animals and are in need of donations. Click here to view this ad Guest comments for featured spot "Take Over" Some background from the creatives, Scott Hayes & Bekah Sirrine, W&K. : When we think of MJ and his legendary career, we think of all of his buzzer-beaters. But while we celebrate and glorify all of his legendary moments what we tend not to think about is that every game-winning shot he hit was a game losing shot for his opponents. We wanted to capture what its like to be on the wrong side of greatness, on the wrong side of the XX2 -- what it truly means to take over. The shoot itself was pretty intense. Fill a small high school gym with numerous principals and 200 to 300+ extras, all acting completely devastated, pouring their hearts out, crying, yelling, and screaming in agony. All the while, the Lacrimosa movement from Mozart's Requiem blared from ten-foot-high speakers over and over and over again. Now do that for three days. It was consuming. There were a few times the camera would just keep rolling and it got to the point you couldnt take it anymore -- you really wanted it to end, for Romanek to say cut. But he didnt. Go to the main page or Click here to view this spot Guest comments for featured spot "Train" A few words from the good people at BBH, on the making of Vodafone Train Introduction to the film Train is a very emotive, compelling, exciting, memorable realisation of make the most of now. The most successful advertising goes in through the heart this film certainly does do that. Its a film that makes the hair stand up on the back of your neck, hopefully. Its a film that makes you tap your feet and feel good. Its all about if you are having fun even the slowest journey can literally fly by. It was a challenging film to produce, predominantly because it is a period piece so every detail needed to be authentic. Heres how it was produced. Studio In a studio in Prague, just after the Bond film left, we re-created a 1910 steam train. We recorded the specially composed music prior to the shoot so our hero, a genuine violinist, could bow in time ensuring the takes appear genuine. As our violinist begins to play the passengers spring from their seats, inspired by the music, and begin stomping their feet, clapping their hands and spinning one another around. The carriage rocks back and forth. Well actually, two crew members give it a good push. Location The next two days were spent in a cabbage field a few kilometres outside of Prague. Not a sign of modernity anywhere. Jammed in next to the crane camera we hurtled along in front of the steam train to capture its beauty and speed head on. We spent hours filming this magnificent steam engine accelerate from painfully slow to full steam. We needed to shoot all of this action for real to ensure we captured even the tiniest details. Making the train fly The magicians at Glassworks spent weeks building a computer generated image of our train from hundreds of stills taken on location, in order to make it fly. This is the climax of our adventure. The excitement inside the carriage is so intense our train takes off, rocketing over the countryside. The station Sadly every journey has to end. The last day was spent filming our train pulling up into the station. Go to the main page or Click here to view this spot Guest comments for featured spot "Dangerous Liaison" A bit about the 'making of' Levi's "Dangerous Liaisons" by Davud Karbassioun, Producer BBH. "Dangerous Liaison" was shot by Ringan Ledwidge through Rattlingstick over two extremely long shoot days on a large scale set-build at Barrandov Studios in Prague. From day one the production was a big challenge. The objective was to use a couples passion to seamlessly take the viewer through over 130 years of Levis heritage, concluding with a showcase of the new 2007 Spring Collection. Each era was meticulously researched up-front and was supported by genuine and authentic styling, wardrobe and set design. Whilst the intention was to keep the transitions secondary to the playful and sexual performance, every single detail from the furniture to the wallpaper to the lamp shades and even the door knobs is 100% true to the exact era the couple are in. We start in 1873 workwear and travel through the 1930s, into 1950s glamour, 1960s Woodstock, 1980s, 1990's, and finally into the new 2007 collection. Ringan and BBH were focussed from the beginning on keeping the film all about the intensity of the relationship between the couple with only one thing on their mind. The post techniques used for the transitions through the eras should not in anyway interfere with the action or emotion. The Director was keen to keep the film as intimate and real as possible and in my opinion really managed to capture this in a beautifully subtle and totally realistic way. This was achieved by working very closely with the French actors over a number of days before we started shooting. Intimate hand held camera techniques were preferred over the more obvious post friendly motion control method, making some of the in-camera transitions very difficult. Phil Crowe from the Mill was present on the shoot and brilliantly managed to create these impossible transitions in-camera without intruding on the action or drawing any attention in the final film to how they were achieved. On top of the passion and raw sexiness that comes across on camera, Ringan and BBH were focused on the quality of the performance and creating a playful nature to the film which I think coupled with the ever-changing details of the eras means you can watch the film again and again. Go to the main page or Click here to view this spot Guest comments for featured spot "Hands" Just a few words from creative Mike Durban, AMV BBDO London. This Guinness film is shot entirely using Stop Frame animation and features the actual hands of the animator, Michael Schlingmann (of Uli Meyers Studios). You can also shoot your own version on guinnesshands.com. Click here to view this spot The new guinness "Hands" site We're featuring the new "hands" TV work over on the main page, but the site is well worth a look too. You can see the spot there as well. here: www.guinnesshands.com « First « Previous Next » Last » 1419 of 1449 |
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