 |
AMBIENT TV
Red Bull Valparaíso Cerro Abajo: World's Best FPV Drone Shot? Cut Media is excited to showcase the first ever single-take FPV drone full run at Red Bull Valparaiso Cerro Abajo. Following urban downhill legend, Tomas Slavik and filmed in one continuous shot, the video pushes technological boundaries and encapsulates the speed and raw intensity of the Valparaiso downhill route, notorious for its daring man-made obstacles and nail-bitingly narrow staircases. Tasked with making the impossible possible, Red Bull Media House set Cut Media the challenge of capturing the energy and high-speed action at Red Bull Valparaiso, one of the longest-running urban downhill races in the world. VIEW OUTDOOR Back Market: Hack Market On Earth Day, April 22, 2022, Back Market partnered with Marcel, Paris to launch this 'Hack Market' campaign using Apple AirDrop to send messages inside Apple stores directing customers to refurbish phones with Back Market.VIEW OUTDOOR Clean Slate Act: Mark the Days The premise of the criminal legal system is that it is about rehabilitation - that once someone has been convicted of a crime and served their time, they rejoin society to lead a better, more productive, 'law-abiding' life. That's simply not the case. We don't have an accountability system, we have a punishment system. A system that is rooted in slavery, designed to perpetually punish and restrict that successful reentry. R/GA partnered with Clean Slate NY to create a bold campaign that would help increase positive public support for the Clean Slate Act to get it passed through legislation. VIEW OUTDOOR Amazon Prime: Staraoke On the occasion of the launch of the Amazon's Original film Laura Pausini - Nice to meet you, the sky of Rome has become the stage for a show never seen before. 500 drones synchronized to the tune of 'Box', the soundtrack of the film, allowed Laura and her fans to create the first karaoke in the sky.Agency: Ogilvy, Italy VIEW OUTDOOR IPDC Finance / Amal Foundation: Child Marriage Prevention Loan Grey Bangladesh has launched this campaign raising awareness on the fact that Bangladesh has always held a high place in the world rankings when it comes to child marriage within its borders. The main reason behind underage marriages are parents in the poorer rural communities of Bangladesh areas, where most if not all, believe girl children to be a burden on their parents' limited earnings. This was found to be especially true for daily wage earners, who as many know, flock to metropolitan cities for work. VIEW OUTDOOR Polish Red Cross: First Aid for Humanity In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and beyond, that every life is worth saving. They used dummies that look like real people who often face biases and discrimination in the Polish society: Grzegorz, a homeless man; Khedi, a Muslim refugee, and Krzysztof "Leon", a genderqueer activist. VIEW SHORT OUTDOOR VIEW OUTDOOR Tinder: The Big Rainbow Project Out of more than 150 'Big Things' across Australia, the Big Rainbow is the first landmark to celebrate regional LGBTQIA+ Pride and inclusion. It was first unveiled in Sydney during Mardi Gras, and once the public have their say, it will soon find a permanent home in regional Australia. Beyond being a fabulous landmark, The Big Rainbow has also become a virtual connection point on Tinder, allowing LGBTQIA+ Australians far and wide to connect under the Big Rainbow, no matter their location. Agency: Akcelo VIEW OUTDOOR Concern India Foundation: The Divine Voice Concern India Foundation, a leading non-profit organization, recently launched a unique campaign via Ogilvy India, which reached areas of Bangalore with high vaccine hesitancy. With help from community leaders, they created a unique audio appeal called the Divine Voice. Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, there are many who are still hesitant to take the jab. Several reasons ranging from fear, misinformation, and ignorance are to blame. VIEW OUTDOOR Little Flower Penny Dinners: Famine Food Bank To shine a spotlight on Ireland's rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to the issue of food poverty with their latest campaign entitled 'Famine Food Bank'. On Saturday 12th March, Huskies installed a non-functional food bank in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial, where people could donate a plate of food to Little Flower using a QR code. VIEW OUTDOOR Activision: Scratch Boards The more you skate, the more you scratch your skateboard. That's the whole idea behind Activision's latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk's Pro Skater 1+2 prizes. The campaign just launched in the US across digital and social media. Agency: DAVID, Madrid VIEW OUTDOOR Scapegrace Distilling Co. : As Empty as Your Heart. Scapegrace Gin decided to celebrate Valentine's Day for the month of February with a unique product release. Giving the one who once whispered sweet nothings in your ear, sweet nothing this Valentineâs Day. Available online...totally free, just pay for shipping. The custom gift box with miniature gin and sticky note is designed to get your exes hopes up when it lands on their doorstep, only for them to then open it and find well...nothing. Or, rather, almost nothing. The product sold out in 3 days. The notes were lovably brutal. Agency: Motion Sickness VIEW OUTDOOR EE: House of Fibre EE embarks on a three-city tour with its new House of Fibre; a fully immersive tech experience demonstrating the power of EE's Full Fibre Max broadband. The roadshow kicked off last weekend in Liverpool with a two-day residence on Rodney Street and will be heading to Bristol and Manchester over the coming weeks.Agency: M&C Satchi Talk VIEW OUTDOOR Circles.Life: Be The Main Character 3D Billboard Circles.Life Australia has launched this 3D billboard on the corner of Lonsdale Street & Swanston Street in Melbourne. Circles.Life customers including AJ Clementine, creator, model and LGBTQI+ advocate, gaming influencer Joel Bergs and more as 3D avatars, spreading motivation and inspiration.VIEW OUTDOOR Workplace From Meta: Life On The Frontline Harvard and Workplace from Meta collaborate to launch Deskless not Voiceless, an integrated campaign that explores the frustrations felt by frontline employees, caused by a disparity of experiences between frontline and HQ. Through insight driven thought leadership and emotive video content, Deskless not Voiceless tells the story of 7,000 frontline workers and spotlights life on the frontline at Virgin Atlantic and Royal Ambulance. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR The Vegetarian Butcher: The Unthinkable Date For Valentine's Day, creative agency TBWANEBOKO from Amsterdam created a new social dating experiment for The Vegetarian Butcher. In this experiment, they set up matched blind dates between six unsuspecting vegans and meat-eaters. The singles either shared similar life experiences, had common interests, or were matched on their attraction preferences. But would they still feel like going on a second date after we revealed their food beliefs? VIEW OUTDOOR Cris-Sal: Unlucky Sponsor In Latin America, salt is related to bad luck. For this reason, Cris-Sal, the brand that had never been able to sponsor the Ecuadorian team, was able to help them by doing what no one has ever dared to do: support our team's rivals.VIEW OUTDOOR McDonald's: The Golden Number The McDonald's jingle is one of the world's most famous melodies. What many do not know is that you can play the well-known jingle on the keypad of your phone. McDonald's latest campaign encouraged people to find and call The Golden Number for the chance of winning an exclusive Golden Card at McDonald's. 5000 lucky people managed to solve the riddle and call the number in hopes of winning the magnificently golden price. With their latest campaign, 'The Golden Number', McDonald's in Sweden wanted to use their well-known jingle to spread positive feelings in these mundane times. Agency: NORD DDB VIEW OUTDOOR The City of Chicago: The First Chicago Tour in NYC Chicago mayor Lori E. Lightfoot just announced the launch of the 'Chicago Not in Chicago' campaign to show how Chicago has inspired so many other iconic cities around the world. This will be the first 'local campaign' from a major metropolitan world-class city. 'Chicago Not in Chicago' is the latest of a series of activations and programming organized through 'Chicago. City of Stories.', Chicago's Masterbrand.Agency: Energy BBDO, Chicago VIEW OUTDOOR The North Face: The Coldest Pop-up Store The North Face might had to shut down temporarily its iconic store in Genting Ski Resort during the biggest and well-known winter sports event coming to Beijing in 2022, however, they took this chance to really celebrate those who are in search of new adventures. So, this mid January 2022, for one week only, The North Face opened in partnership with creative agency FRED & FARID Shanghai, the Coldest pop-up store. Located in the remote and wild snowy area of Changbai mountain, one of the coldest areas in China, where temperatures can drop to a freezing -30â. This coldest pop-up store calls out all of those who share the spirit of #NeverStopExploringVIEW OUTDOOR WhatsApp: Doubt Delivered Everyday over 5.5. billion messages are sent without the protection of end-to-end encryption. Messages are exposed as these deliveries. Protect your personal messages with WhatsApp.Agency: BBDO San Francisco. VIEW OUTDOOR Belhasa Driving Center: 100 Meters Blind Test Over 27 thousand distracted driving violations have been recorded in the UAE in the first half of 2021 alone. Despite the dangers, teens continue to drive carelessly, resulting in life-changing injuries or death. What's even more shocking are the reports by driving instructors in the UAE revealing an alarming number of students undergoing test drills and lessons while checking their social media feeds. Studies have shown that reading just one text message while driving at 70 kilometres an hour equates to travelling 100 meters completely blind. So, Belhasa Driving Center (BDC) and MullenLowe MENA joined forces, creating a never-seen-before driving test to spread awareness on the dangers of distracted driving. VIEW OUTDOOR H 2 O Sounds of Water Orchestra: Water Harp OniriaTBWA Paragury and the H 2 O Sounds of Water Orchestra have partnered to launch this sustainability campaign. VIEW OUTDOOR Samsung Galaxy Z Flip3 / O2: Flashmob O2, has today launched a social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. O2 worked with UK agency of record, VCCP London and Girl&Bear, to mastermind the new campaign which sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob. To bring the campaign to life, O2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. VIEW OUTDOOR Observatoire des Inégalités: Monopoly of Inequalities The Observatory of Inequalities and french independant agency Herezie are launching an educational toolbox including the "Monopoly of Inequalities". Designed as an extension of the legendary board game, this educational game invites young people to reflect on the issue of inequalities and discrimination. A game built by professionals following several years of thinking. Founded in 2003, the Observatory of Inequalities is an independent organisation created to report on inequalities in France and Europe. VIEW OUTDOOR Netflix: Comet Prank A comet? Heading to New York? NOW?! We've recreated a real-life doomsday for a few lucky participants in New York City. Watch Don't Look Up now in select theaters and streaming only on Netflix. Agency: whoisthebaldguy, New York. VIEW OUTDOOR Göteborg Film Festival: The Hypnotic Cinema A mind-bendning film experience. The Hypnotic Cinema challenges the festival visitors to let go of their own minds and undergo hypnosis before a film screening. The purpose is to explore if it is possible to intensify a film experience, for those who dare loose control of their own thoughts.Agency: Stendahls VIEW OUTDOOR Netflix: Biggest Heist To promote its final season in the Philippines, 'Money Heist' pulls off the biggest heist of all.Agency: GIGIL VIEW OUTDOOR Honda: Project Courage Honda is helping to provide comfort and joy to young, hospitalised patients with the introduction of 'Shogo.' Shogo is an electric ride-on vehicle for kids designed by Honda engineers to help ease the stress and anxiety of children and their families by transporting young patients throughout their hospital stay. Called 'Project Courage,' and captured in a short film debuting today, this initiative demonstrates the amazing impact that play and laughter can make in the life of a hospitalised child.Agency: RPA VIEW OUTDOOR WestJet: A Wish Come True Real people. Real stories. From lockdowns, porch visits and postponed reunions to missing holiday traditions, Christmas 2020 created distance for everyone. This year, WestJet wanted to help Canadians make up for lost time and grant the Christmas wishes that matter the most - connecting you to your loved ones.Agency: Studio M VIEW OUTDOOR Heinz / Call of Duty: Warzone Pacific: Hidden Spots Gamers know that eating while playing games is one big hurdle. Even more so on a map that has just been released. In fact, gamers spend roughly eight hours and 27 minutes each week playing games - and when it comes to Call of Duty, one of the worldâs biggest video game franchises, it's nearly impossible to take a snack break during gameplay. That all changes today, thanks to HEINZ. Hidden spots are increasingly popular with gaming insiders, typically used to seek safety or gain advantage, but also an under-the-radar trick for sneaking a bathroom or snack break. But instead of just saying something to them, Heinz and GUT Agency partnered with Activision to connect with them directly where they are - inside the game. VIEW OUTDOOR Sports Illustrated Magazine: Welcome to Germany For the launch of Sports Illustrated in Germany, and under the "Great sport is coming to Germany" motto, we decided to welcome big international sports stars such as Michael Jordan, Serena Williams, Lionel Messi, and Roger Federer to Germany. For this, we surprised people in the place where the ones who come to Germany are first seen: in the Arrivals zones of different airports across the country.Agency: Fraser, Berlin VIEW OUTDOOR Cerveza Patagonia: The Mountain Intervention In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities. Agency: Beta Collective Brasil. VIEW OUTDOOR Intermark Group: Same Soda, Different Cups Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person's rational perception of taste and product preference via a "Taste Test Challenge." In one pop-up demonstration at a farmers market in Birmingham, Alabama, a group of secret actors drank two offered soda samples, effusively praising sample one as being sweeter, better tasting or fizzier. VIEW CUPS OUTDOOR VIEW RIGHT OUTDOOR VIEW FALL FOR IT OUTDOOR VIEW DIFFERENT STORY OUTDOOR Klick Health: Spread Joy If you were given a $100 bill to make a difference in someone else's life, what would you do? That's the question at the core of Klick Health's new holiday video showing hundreds of its employees bringing joy (and often tears) to unsuspecting people across the US and Canada. For every YouTube view of the aptly named '#SpreadJoy' holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses. The three-minute production features many of the 630 Klicksters who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. VIEW OUTDOOR True Gum: The Big Plastic Raid Plastic waste is a hot topic around the world, but not everyone is aware that there is plastic in most regular gum. That's why, True Gum, a Danish chew gum brand that is on growth, did what they call 'The big plastic raid', where they raided the city centre of Berlin from conventional gum and bought up competitors' products - only to hand them out as free samples with information about its hidden ingredient: plastic. The imitative was made together with the Nordic creative agency Nord DDB. VIEW OUTDOOR Kinetic Sand: Please DO Touch the Art Kinetic Sand, the original squeezable sand from leading global children's entertainment company Spin Master, and artist Dan Lam today announced an NFT (non-fungible token) series to benefit Boys & Girls Clubs of America (BGCA), a national organisation of local Clubs focused on providing youth with equal access to opportunities and experiences. Agency: L&C, New York VIEW OUTDOOR IKEA Canada: Set-the-Tablecloths With the arrival of December, and the holidays underway it's likely you've already started to 'assemble together' with your loved ones - hosting and attending the delicious meals and festive dinner parties we've all longed for. At IKEA, it's ingrained in its culture and spirit to celebrate togetherness, especially during the holidays when moments of connecting are so essential. IKEA brought this initiative together in collaboration with its creative agency, Rethink Canada, as well as Wunderman who activated the IKEA Family contest, and Carat Canada on media buying. VIEW OUTDOOR Netflix / Lupin: The Art of Stealing Gong, part of Group One, Serviceplan Group's House of Communication in Poland, created 'The Art of Stealing' a unique campaign to promote the Netflix hit series Lupin'. The campaign centred around Poland's most valuable painting: Leonardo da Vinci's 'Lady with an Ermine' (thought to be a portrait of Cecilia Gallerani painted by the Italian Renaissance Master around 1490), which was stolen and later recovered in 2016 by the Polish National Museum for over EUR 100 million. Agency: Gong, Warsaw VIEW OUTDOOR Co-op / Community Fridges project: Live Christmas Ad Instead of a traditional supermarket multi-million-pound TV commercial, this Christmas, Co-op is shedding a light on the power of real communities and raising the issue of access to food. The centrepiece of the campaign, created by Lucky General was a two minute live ad starring TV personality, Dermot O'Leary and TV chef and rapper Big Zuu that ran during Coronation street on the 26th of November. The first time a grocer has ever run a live Christmas commercial. The campaign focuses on the Community Fridges project it has set up in partnership with Hubbub, a British charity committed to working with diverse communities, running campaigns and projects that tackle social as well as environmental issues. VIEW OUTDOOR Furphy: Footy Porky Pies Furphy, an Aussie beer brand that also means an untrue or downright unbelievable story, wanted to be the unofficial beer of Australia's most unbelievable game-day the 2021 AFL Grand Final. To do this, Furphy brought two footy-day icons together, beer and pies, to create Furphy Footy Porky Pies an unbelievably-delicious Furphy-infused beef and bacon pie. The pies were made available for hungry footy fans to order online and they sold out within minutes. They even arrived in cases of corrugated cardboard, just like a slab of beer. On the inside lids of every pack were made-up porky pies about the footy so that fans could read porky pies while scoffing down, well you know, porky pies. It wasn't just the fans, the media also ate it up and Furphy Lager became the talk (and beer) of the town - and thatâs no porky pie. VIEW OUTDOOR « First « Previous Next » Last » 3 of 70 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
