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Seen and noted
Experts on nothing else but football Football experts such as Mike Ditka, Steve Young, Tom Jackson and Chris Carter wind up in unlikely places on TV lending their expertise on the game in these spots via Wieden + Kennedy New York. Please take a look at the latest ESPN Sunday NFL Countdown spots from director Aaron Stoller. VIEW THE 'ANTIQUES' SPOT VIEW THE 'POLICY' SPOT VIEW THE 'JUDGES' SPOT Think twice about your next BBQ Belgian Burn Wound Center via Happiness-Brussels wanted to create awareness for the luring dangers of barbequeing VIEW THE AD  Buddy takes Peggy-Sue on a date in this spot via The Waters Group, Washington. This is an instant classic. VIEW THE SPOT Anything can hide between your teeth The ad via JWT Sao Paulo uses modeling clay. From far it is possible to see the teeth contour in a mouth. Getting closer, we see a clay-made chicken. The title explains: Your teeth may hide many things. VIEW THE 'CHICKEN' AD VIEW THE 'COW' AD VIEW THE 'PIG' AD  The boss is trying to decide between two charts for a presentation. Giant Hand bursts through the wall with a new employee who has the answer in this spot via Adworks, Inc Washington. Who wouldn't want this to happen at work one day?? VIEW THE 'CHARTS' SPOT VIEW THE 'GO BETTER' SPOT VIEW THE 'LAB' SPOT  Explain to the layman how Audi Quattro works. BBH London wanted to find an entertaining way to inform people of the advantage of Quattro VIEW THE SPOT  Hovis is an iconic British brand with huge amounts of latent affection and warmth. But recently it has lost ground to Warburtons. The marketing challenge was to put Hovis back in its rightful place as the most iconic bread brand in the country, leading with epic and emotional advertising focusing on Hovis's heritage. Hovis has been on the kitchen tables and in the hearts and minds of the British public for 122 years. The brand needed advertising to reflect that. It's fitting, therefore, that the ad launched with a 122" spot (one second for every year Hovis has been around) in Coronation Street on 12th September. It's also running on Cinema. The ad via Miles Calcraft Briginshaw Duffy, London tells the story of a young lad who buys a Hovis loaf in a bakery in 1886, tucks it under his arm and carries it through some of the most important and iconic periods and events in our history home to his mum in 2008. The campaign carries the line "As good today as it's always been". VIEW THE SPOT Get intimate with communism Euro RSCG Prague created an intimate print campaign for the Museum of Communism. VIEW THE 'STALIN' AD VIEW THE 'KARL MARX' AD Your ticket to loose weightTell better work stories The NZ Police via M&C Saatchi Wellington have launched a new series of recruitment ads which continue the 'Better Work Stories' campaign. VIEW THE 'MEDAL' SPOT VIEW THE 'BURGLER' SPOT VIEW THE 'SPRAY' SPOT  Neighbors may get bothered in this print campaign for Jissbon Ribbed Condoms via Firstell Communications, Shanghai. VIEW THE 'BEDROOM' AD VIEW THE 'KITCHEN' AD VIEW THE 'BATHROOM' AD There is one thing everyone hates Focusing instead on how society despises the drink driver, their actions and the consequences, this new campaign for the Motor Accident Commission of South Australia is a radical departure from all previous advertising aimed at spreading the anti drink driving message. In each of the three spots, Clemenger BBDO Adelaide see a different individual talk very personally to camera about the things that they truly love, punctuated at the end with the thing they hate the most, the drink driver. With out their saying it in so many words, each portrait reveals a very poignant and arresting testimony that allows the viewer to identify with the emotional impact that drink driving has on our lives. VIEW THE 'LOUISSA' SPOT VIEW THE 'JAMIE' SPOT VIEW THE 'FIRASS' SPOT Saatchi projects reality for Sony In this 30-second spot via Saatchi & Saatchi, Sydney, projected images visually represent the empowerment of a Sony VAIO notebook. VIEW THE SPOT Retouching for perfectionism Peugeot 407 pushes for perfectionism in this campaign via BETC Euro RSCG, Paris. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD The mini power soaringA hospital that doesn't like to wait Doctors from competing hospitals are having lunch in this spot via Adworks, Inc Washington. Two doctors from the competition try to guess how Halifax Health can do cardiac diagnostics so fast. VIEW THE 'CHEST PAIN' SPOT VIEW THE 'EMERGENCY DEPARTMENT' SPOT VIEW THE 'KNEE' SPOT VIEW THE 'PARKING' SPOT  Who is that old woman talking to? Phones made ridiculously simple in this spot via Grey Toronto. VIEW THE SPOT Like it never happened The Jupiter Drawing Room, Cape Town erases life's mistakes in this print campaign. VIEW THE 'BRIDE' AD VIEW THE 'MOM' AD VIEW THE 'ONE NIGHT STAND' AD For serious drivers and listeners The microsite via Tribal DDB Sydney has been designed to stimulate the user's senses by focusing on the excitement of driving the sophisticated high performance VW R Range. The site uses a rich audio experience, supported by visual effects, and uniquely puts the users into the drive's seat to "listen to how your everyday journey is about to get serious" providing three individual audio journeys. The site also includes all the information on the range including the Golf R32, Passat R36 and Touareg R50, a comparison chart as well as the opportunity for users to download wallpaper of their favourite vehicle. VIEW DETAILS More rubbish from Colenso To discourage people from littering the streets of Auckland, Colenso BBDO Auckland showed them just how much rubbish is dropped around one bus shelter in one week. Everyday the rubbish found around the bus shelters was picked up and placed inside the bus shelter. VIEW THE AD There is nothing that shouldn't be in there A common misconception in the UHT (long life) milk category is that consumers believe preservatives are added to make it last longer. This print campaign via King James Cape Town says other wise. VIEW THE 'MAMMOTH' AD VIEW THE 'DINOSAUR' AD  This spot via Adpartners Sydney shows us the natural quality, freshness and taste of Safcol. Nothing like cat food. Poor Franklin. VIEW THE SPOT  Death approaches in this print campaign via DraftFCB Bucharest. VIEW THE 'COCKROACH' AD VIEW THE 'MOSQUITO' AD VIEW THE 'MOTH' AD It's not something you want to get wrong M&C Saatchi Melbourne announces ANZ as the 10-time Home Lender of the Year. Mortgages are tricky enough, let alone spelling the word correctly. VIEW THE SPOT A meal you can't balanceV changes Colenso BBDO Auckland has launched a new flavour for V - V Lemon. It's for those who like the hit of V but not the taste. PLAY THE SPOT It feels like the 90'sOgilvy Cape Town's brief was to promote Volkswagen's low price point on Polos and Polo Classics. PLAY THE FIRST SPOT PLAY THE SECOND SPOT Catch Lewis Hamilton To leverage its sponsorship of Lewis Hamilton, Nescafe chose to engage young Singaporeans with its Ready-To-Drink Ice Coffee brand. In a digital space cluttered with online racing games (especially related to Formula One), BBDO/Proximity Singapore wanted to create a breakthrough execution by racing across the web. Visitors to the catchlewis.com microsite must answer nine questions, released in stages, by jumping to cool sites, completing the challenge against the clock and racing back to submit it. There are three attempts at each task, each with different questions, so âracersâ can log their fastest qualifying times. The winner gets to meet Lewis in person during the week of the Formula Grand Prix. VIEW DETAILS Coke-sniffers welcome BBH London explain how Audi's quattro system works VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Guest judges: Emma Hill & Cameron Hoelter, Clemenger Melbourne
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
September 17, 2008 02:37 (Edited: February 17, 2023 04:19)
 This week's guest judges are Emma Hill and Cameron Hoelter, creative team at Clemenger BBDO Melbourne.This is their second stint together. The first was in Tasmania. But then they found out they were cousins, so fled to separate agencies in Melbourne and Sydney. They hooked up again in 2006, put the cousin thing aside, and since then have made some good stuff and won some attractive awards. BEST TV Cam: Jeez Emma. Everything from alzheimer's to a skateboarding lime guy. Emma: Sure is a gamut of emotions covered here. Cam/Emma: We chose Alzheimer's 'Car'. Not so sure about the canned laughter, feels a bit familiar in charity ads, but the insight is super powerful. Runner up would be Bud Light 'Lime'. BEST PRINT Emma: Tough going here Cam. Cam: Sure is Emma. Emma: Do we have to pick something? Cam: Yes, we should. Emma/Cam: The Los Inrockuptibles is the most interesting idea here. Well, execution. Demonstrating everything they've got in the magazine, by showing someone falling and cracking their head open is different. Can't split the rest for 2nd. BEST OUTDOOR Emma: Small field here Cam. Cam: As small as the ESPN 'Sponge Field' Emma. Emma: Blue Shield is cool. Cam: I like that one too. And maybe the ESPN 'Sponge Field' for second. The switch continuesWipe out years of ageOnce it gets in your head, it won't get out To encourage a more diverse audience to consider visiting The Getty. M&C Saatchi Los Angeles wanted "Heads" to have an observational quality to it, capturing brief moments of everyday life in LA. We felt it was really important that everything in the spot should feel natural and casual so that the only thing out of place was the fact that instead of a regular noggin, everyone's head was replaced by a priceless work of art. VIEW THE SPOT Medication doesn't work on everythingWhen you live and breathe this stuff LeeReedy, Denver go crazy on a direct mail for 401(k) Squared insurance. Headline (Exterior): If someone's not watching over your 401k, it won't thrive either. Subhead (Interior): A 401k plan is a living, breathing investment that requires constant attention and management to flourish. Copy (Interior): When your 401k plan is bundled with other investments through an insurance provider or paycheck service, you simply don't get that kind of personal service. 401k2 specializes in managing 401k plans full-time, designing programs to maximize returns for the business owner. You'll work directly with the managing partner at 401k2 who will take the time and care to make a targeted plan and to keep it that way. Because we're an independent advisor, we're able to offer and recommend the products that are ideal for your specific business and situation - not a prepackaged, one-size-fits-all solution. Call us and we'll explain more today. 401k2. We live and breathe this stuff. courtesy of adsoftheworld.com VIEW THE AD Colenso gets candid about Alzheimer's Imagine what it's like to forget how to do what you've always done and known. To have your mind playing tricks on you every day. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is. It's a terrible feeling, which creates a lot of anxiety, confusion and frustration, to say the least. It's Alzheimer's, and unfortunately is often diagnosed much later than need be. To raise awareness of Alzheimer's signs and stages, Colenso BDDO Auckland has brought to life the way that Alzheimer's works, through a series of Candid Camera style tv ads. VIEW THE 'CAR' SPOT VIEW THE 'CHANGE ROOM' SPOT VIEW THE 'RESTAURANT' SPOT This is what you could be eating Lowe Indonesia created a print campaign saying sometimes people forget to wash their hands before doing other things. VIEW THE 'HAMSTER' AD VIEW THE 'KITTEN' AD VIEW THE 'FISH' AD « First « Previous Next » Last » 3 of 7 |
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